Attractionswww.attractionsmanagement.com management MFC(.H*)'() Attractionswww.attractionsmanagement.com 0CCA02C8>=B<0=064<4=C MFC(.H*)'() K?< K<8&8<:FD GFN<I K?<D<@E;<O F==@CD N_`Z_gXibj_X[k_\_`^_\jk ?fn*;&+;Zfek\ek Xkk\e[XeZ\j`e)'((6 `dgXZkjXl[`\eZ\j ]Xj_`fe]finXi[ M8;@I<:KFID8IK@EIFK?FE;<M<CFG@E>K?<DLJ<LD KF@EJG@I<K?<E<OK><E<I8K@FEF=;<J@>E<IJ ;8EJEFN K?<KMGI<J<EK<I8E; J8M<N8K<I ?@JKFI@8EFLKC@E<J?@J 8[m`Z\]ifdnXk\igXibjlggc`\ij B<PEFK<JG<<:?=FIM8: <LIF8KKI8:K@FEJJ?FN <o_`Y`kfijkXcbki\e[j#Z_Xcc\e^\j FEK?<:FM<I9Xcc^fnej19i`k`j_>cXdfliJ`eZ\(0,'fe[`jgcXpXkk_\M8 Xe[\oZ`k`e^[\m\cfgd\ekj G?FKF>I8G?<I1K@DN8CB<I%DF;<C1:F:FIF:?8 Read Attractions Management online: www.attractionsmanagement.com/digital follow us on twitter @attractionsmag K?<D<G8IBJsJ:@<E:<:<EKI<JsQFFJ8HL8I@LDJsDLJ<LDJ?<I@K8><sK<:?EFCF>Ps;<JK@E8K@FEJs<OGFJsN8K<IG8IBJsM@J@KFI8KKI8:K@FEJs>8CC<I@<Js<EK<IK8@ED<EK Inventing the Future Triotech is proud to introduce the next generation of immersive and interactive thrill rides. Our flagship products offer intense and realistic ride film experi- ences via a multi seat motion platform, interactive gameplay and realtime graphics, creating excellent revenue for operators. Triotech Head Office International Sales China Sales 2030 Pie-IX Blvd. Suite 307 Gabi Salabi Weitao Liu Montreal (Qc), Canada H1V 2C8 [email protected] [email protected] +1 514-354-8999 WWW.TRIO-TECH.COM ATTRACTIONS MANAGEMENT EDITOR’S LETTER DEFYING THE DOWNTURN PHOTOGRAPHER: TIM WALKER. MODEL: COCO ROCHA MODEL: WALKER. TIM PHOTOGRAPHER: ON THE COVER: ECOM, which tracks growth in the global Ballgowns exhibition at the V&A, p20 theme park market, reported heartening A trends recently in its annual global parks READER SERVICES report, which is carried out in partnership with the SUBSCRIPTIONS Themed Entertainment Association (see page 30). Denise Gildea +44 (0)1462 471930 The good news is the new numbers show many parts of CIRCULATION MANAGER the theme park industry have been resilient in the face of Michael Emmerson +44 (0)1462 471932 the global downturn, with growth across all world regions. The highest levels were experienced in Asia, where Ocean EDITORIAL TEAM Park, Hong Kong had a 28.7 per cent increase in visitors, MANAGING EDITOR Hong Kong Disneyland, 14 per cent and Nagashima Spa Kathleen Whyman +44 (0)1462 471918 Land in Japan, a massive 30.3 per cent. Amazingly, the two Disney parks in Tokyo EDITOR came in as the fourth and fi fth most visited parks worldwide, in spite of the massive Liz Terry +44 (0)1462 431385 disruption of the tsunami which meant that they were closed for more than a month. NEWSDESK The only other top 25 parks in the world to hit this level of growth were SeaWorld Tom Walker +44 (0)1462 471917 in San Diego, California and Islands of Adventure, Florida – both in the USA. Pete Hayman +44 (0)1462 471931 The very impressive growth in Asian theme park performance meant attendances Martin Nash +44 (0)1462 471933 at the top 20 parks in Asia broke the 100 million barrier for the fi rst time and although North America is still at the top of the geographic ranking, Asia is closing the gap ADVERTISING TEAM quickly and analysts believe it will overtake North America sometime soon. PUBLISHER Julie Badrick +44 (0)1462 471919 Global franchises such as Harry Potter and Hello Kitty are giving ADVERTISING SALES the operators the opportunity to scale their businesses quickly, with John Challinor +44 (0)1202 742968 almost a guarantee of success and we can expect to see more of them Jan Williams +44 (0)1462 471909 ATTRACTIONS RECRUITMENT Europe has also seen an uplift, with both Port Aventura in Spain and Gröna Lund Ben Barnard +44 (0)1462 471914 in Sweden reporting excellent growth levels at 15 per cent and 12 per cent respectively. The top 10 theme park chains had a good year too, experiencing an ADVERTISING PRODUCTION increase in business of almost 5 per cent to 337 million visits. Ed Gallagher +44 (0)1462 431385 A few years back all eyes were on the Middle East as being the place where the WEB TEAM theme park market would experience its next big growth spurt. However, the majority INTERNET of projects there are still on hold, while those that are stirring from their slumbers are Michael Paramore +44 (0)1462 471926 still a long way off setting opening dates and many have been abandoned. Dean Fox +44 (0)1462 471900 Instead, suppliers and designers are turning their attentions to markets in Europe Tim Nash +44 (0)1462 471917 and Asia, where people appear to have an appetite for fun and the money to indulge Emma Harris +44 (0)1462 471921 it. Our 2012-2013 development pipeline (see attractionshandbook.com/digital) FUN-KIT.NET/MUSEUM-KIT.NET backs up this trend, listing numerous planned developments across Asia and PRODUCT SEARCH ENGINE Europe in all the various attractions sectors. A revival is expected eventually in the Kate Corney +44 (0)1462 471927 Middle East market, but the overall feeling is that it will be a while coming. The market is consolidating further around a smaller number of operators with big DESIGN portfolios, and global franchises such as Harry Potter and Hello Kitty are giving the Andy Bundy +44 (0)1462 471924 operators the opportunity to scale their businesses quickly with almost a guarantee of FINANCE success and we can expect to see more new brands of this type coming to market. Sue Davis +44 (0)1395 519318 Denise Gildea +44 (0)1462 471930 Liz Terry, editor, twitter: @elizterry Rebekah Scott +44 (0)1462 471930 CHECK OUT OUR OTHER PUBLICATIONS AND ORDER FREE SAMPLES AT WWW.LEISUREMEDIA.COM The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 ATTRACTIONS MANAGEMENT IS THE OFFICIAL MAGAZINE OF SUPPORTED BY e-mail: [email protected] www.attractionsmanagement.com AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 5 ATTRACTIONS MANAGEMENT IN THIS ISSUE ISSUE 3 2012 26 Design project profi le: 38 Zoo design: Light touch Go wild 5 Editor’s letter AL_A’s Amanda Levete describes what Global projects that help visitors under- 8 Theme park news inspired the V&A’s new Exhibition Road stand the importance of conservation scheme, which will include galleries, a 10 Zoo news new courtyard and a dramatic entrance 42 Interview: 12 Science centre news Dan Snow 14 Heritage news 30 Analysis The tv presenter and historian reveals the Record results aims behind his keynote speech for VAC 16 Waterpark news Dave Camp analyses the latest TEA/ 17 Gallery news AECOM Theme Index report, which 44 Expo: 19 Museum news reveals that admissions to the top theme Floriade 2012 parks rose to a record volume in 2011 BRC’s Bart Dohmen discusses the 20 Profi le: challenges of designing the Dutch expoº– Martin Roth 34 Interview: The V&A’s fi rst non-British director talks Sergio Feder 46 Industry opinion: about how he plans to maintain the Europe’s tallest, fastest rollercoaster Changing times museum’s heritage and world-class sta- opened in PortAventura this year. CEO In the third of our series marking our 15th tus while bringing it into a digital world Sergio Feder tells Tom Walker why it was anniversary, experts talk about what’s and overseeing its FuturePlan project important to claim this title changed and what they look forward to 6 Read Attractions Management online attractionsmanagement.com/digital AM 3 2012 ©cybertrek 2012 0CCA02C8>=B<0=064<4=C ISSUE 3 2012 DIGITAL MAGAZINE: See Attractions Management online: attractionsmanagement.com/digital TODAY’S NEWS AND JOBS: For the latest opportunities in the attractions industry, plus global market news, check out our daily website: www.attractionsmanagement.com or sign up for e-news on www.leisuresubs.com ATTENTION 52 Audioguides: 74 Waterparks: BUYERS! Sightseeing Whetting your appetite Wherever you are Visiting landmarks is even more enjoy- To mark the World Waterpark in the world, fi nd able thanks to these apps and guides Association Show, waterpark suppliers suppliers 24/7 give advice on how to market new rides using Attractions 56 3D/4D/5D: and save water during droughts, plus Management’s dedicated leisure The power of fi lm describe their dream installations search engine: www.fun-kit.net The latest fi lm offers combine technol- ogy with powerful stories to inspire and 80 Show preview SUBSCRIBE: educate, as well as entertain guests Leisure Industry Week 2012 Be a part of the bigger picture and The annual UK trade show will be offering subscribe to Attractions Management. 64 Lighting 150 hours of free educational sessions To sign up, call: +44 (0)1462 471915 Illuminating projects and features for visitors to the exhibition The Empire State Building is just one of BUYERS’ GUIDE: the world-famous attractions being lit up 82 Product focus: For suppliers of products and FUN-KIT services in the worldwide attractions 68 Exhibitors showcase: A selection of the latest products industry, turn to page 84 Euro Amusement Show 2012 The exhibitors talk about trends, chal- 84 Buyers’ guide lenges and developments in the industry A source of attractions services AM 3 2012 ©cybertrek 2012 Read Attractions Management online attractionsmanagement.com/digital 7 K_\d\GXibE\nj ;`je\pcXe[I\jfik \ogXej`feZfdgc\k\[ NfibjkXikjfeNXijXngifa\Zk Cars Land is among four new attractions A groundbreaking event has to open at Disney California Adventure taken place in order to mark – marking the completion of a fi ve-year the start of construction work expansion of Disneyland Resort, US.