Fondazione Altagamma

SINCE 1992, ALTAGAMMA GATHERS HIGH-END ITALIAN CULTURAL AND CREATIVE COMPANIES, RECOGNIZED GLOBALLY AS AUTHENTIC AMBASSADORS OF ITALIAN STYLE.

The Altagamma MEMBERS operate in multiple sectors ecosystem that is the most important accelerator among which fashion, design, jewellery, food, of Made in products. hospitality, automotive, yachts, and wellness. Since 2017 the HEADQUARTERS of Fondazione The MISSION of Altagamma is to increase the Altagamma are located in Via Montenapoleone 9, competitiveness of the high-end industry, contributing in Milan, a city that has been for decades to Italy’s economic growth. a catalyst for the development of innovative enterprise throughout ltaly. Its VISION, as an ambassador to the world of the Italian lifestyle, is to be a creative and cultural

Italian Luxury Total worldwide consumption of luxury goods: l.161 billion euro ALTAGAMMA BUSINESSES PLAY A LEADING ROLE Market share of Italian brands: 9% IN A MARKET SEGMENT THAT CONTINUES TO GROW ALL OVER THE WORLD. Source: Fondazione Altagamma / Bain&Company, 2017

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PERSONAL DESIGN FOOD WINES LUXURY GOODS FURNITURE &BEVERAGE &LIQUORS (Billion Euros) (Billion Euros) (Billion Euros) (Billion Euros) Share of Italian Brands: 23% Share of Italian Brands: 30% Share of Italian Brands: 22% Share of Italian Brands: 9%

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• Rest of the World Brands

• Italian Brands

HOSPITALITY CARS YACHTS (Billion Euros) (Billion Euros) (Billion Euros) Share of Italian Brands: 5% Share of Italian Brands: l % Share of Italian Brands: 9%

STUDIES AND RESEARCH

Altagamma is the global point of reference when it comes ∙ DIGITAL LUXURY EXPERIENCE: to understanding the luxury market. Every year the the digital behaviour of consumers and online Foundation carries out 8 research projects together with performances, with MCKINSEY & COMPANY. the most authoritative international partners. Also ∙ ALTAGAMMA RETAIL EVOLUTION: including high-profile panel sessions, the study presenta- the evolution of luxury retail, with EXANE BNP tions have become highly-anticipated events among the PARIBAS. media and the business community. The luxury markets ∙ TAX FREE CONSUMPTION IN are analysed in terms of both supply and demand. THE EUROPEAN UNION: ∙ ALTAGAMMA WORLDWIDE MARKET MONITOR: Tax Free consumption in the European Union, Worldwide Luxury Consumption, with BAIN&CO. with GLOBAL BLUE. ∙ ALTAGAMMA HIGH END DESIGN MONITOR: ∙ ALTAGAMMA CONSENSUS: Worldwide Consumption of High End design forecasts on luxury market trends, carried out by the furniture, with BAIN&CO. Altagamma Foundation. ∙ TRUE GLOBAL LUXURY CONSUMER INSIGHT: ∙ BOATING MARKET INSIGHT: the global luxury consumer, with BOSTON global recreational boating market, with DELOITTE CONSULTING GROUP. ∙ ALTAGAMMA TOP WINES STUDY: global consumption and growth dynamics for top wines producers

ENTREPRENEURS

Through various forms of counselling and think tanks, Altagamma provides support on these issues and helps business owners, both individually and collectively, to understand the social and economic dynamics of the luxury sector and to refine their business strategies.

MANAGERS

For over a decade Altagamma has worked very closely IN MANAGEMENT IN FOOD AND BEVERAGE with SDA Bocconi University to train managers that shape professionals that are able to balance general are able to manage a world of intangible values in a management techniques and skills with the promotion of symbolic economy, reconciling innovation with the need intangible elements. In September 2015 the MASTER IN to preserve one’s identity. The MASTER IN FASHION, ARTS MANAGEMENT AND ADMINISTRATION kick off, EXPERIENCE & DESIGN MANAGEMENT (MAFED), the in collaboration with several artistic and cultural partners leading course of its type in the world, and the MASTER and institutions.

WORKERS

The legacy of artisanal expertise, passed down is committed in a project focused on the Talent Education, through the generations, is a gift that Italy has a duty including a mapping of both the skills required by to preserve and promote. Manual expertise is the Altagamma companies and the existing educational lifeblood of the Italian luxury industry, a key component programs in schools and companies. in its supply chain. As such, promoting manual labour The goal is the creation of an Altagamma educational is one of Altagamma’s goals. Since 2016 Altagamma, program, specifically focused on the soft skills shared by cooperating with Altagamma Companies HR managers, the different sectors of the High-End industry.

ALTAGAMMA. STRATEGIES FOR ITALIAN EXCELLENCE

In order to contribute in increasing the strategic proposal to further promote the competitiveness of Italian Cultural and excellence of Italian industry, not only a Creative Industry, Altagamma published high-performing industry but also a cultural the book Altagamma. Strategies for Italian ambassador of the Country worldwide. Excellence, that was presented and discussed on May 30th at the The book is widely promoted amongst Italian and international Institutions, associations, The book is a collection of valuable articles entrepreneurs and stakeholders: all those by Italian and international contributors, parties who, in various ways, have an active protagonists and experts of the high-end role in the promotion of Italy and its image industry, and it advances Altagamma’s worldwide. 25 YEARS OF ITALIAN EXCELLENCE

In 2017 Altagamma celebrated its 25° anniversary, moving its offices in the very centre of the city and renewing its image identity, with the new logo and the claim “Italian Creativity and Culture”.

In September the “Culture and Creativity” photographic exhibition in Via Montenapoleone gave a glimpse into traditional craftsmanship, aesthetic and product innovation, the relationship with the terroir and Italian lifestyle. Twenty iconic images of the Altagamma Brands composed a multifaceted mosaic on the Italian Cultural and Creativity Industry and showed the different souls of Altagamma.

In the same days, the video mapping project From the Workshop to the Showcase, the Cinema of Arts&Crafts took place: the buildings along Via Montenapoleone turned into giant projection walls on which each night the stories of the Arts and Crafts that have made, and still make, the ’s world-class manufacturing came to life. The project was part of the MILANO XL program, promoted by the Ministry of Economic Development. ALTAGAMMA. ITALIAN CREATIVITY AND CULTURE

Italy’s high-end companies have a time-honoured with which its member companies continually elective affinity and a virtuous relationship with reinforce their links with Italy’s cultural and artistic the country’s artistic and cultural heritage: they patrimony. Art collections, patronage, sponsorships, are inspired by it, they perpetuate it with products corporate muse-ums and master craftsmanship: that have high levels of cultural content and they Italian Creativity and Culture offers a snapshot of support it with targeted initiatives. Celebrating the extraordinary collective contribution that the its first 25 years, with this book the Altagamma Altagamma members have made to the country’s Foundation is encapsulating the various projects cultural richness.

2015 PANORAMA: AN IMMERSION INTO THE ITALIAN BEAUTY

In occasion of EXPO2015, Altagamma gave birth the savoir-faire and cultural heritage that ltaly has to Panorama, a 360° video-installation, located created over 3000 years of history. in the innovative Piazza Gae Aulenti in Milan, In 2016 Panorama moved to New York, in Grand that narrates ltalian uniqueness in 15 minutes. Central Terminal, and then to Shanghai, during the Panorama is an extraordinary story of beauty local edition of Salone del Mobile.Milano. and ltalian excellence: highlighting the strong link between nature, culture and craftsmanship, it www.panoramaitaly.org shows how ltalian excellence is well established in

2015 NAUTICA ITALIANA ASSOCIATION

The best of ltalian Nautical sector was gathered in a new association, Nautica Italiana, affiliated with Altagamma and sharing the some positioning and the specific focus on the international markets. The association NAUTICA ITALIANA aims to bring together top firms from the entire sector to draw up a strategy for the development of the nautical industry. In May 2017 the first edition of the Versilia Yachting Rendez Vous took place in Viareggio. A new international event dedicated to the high end yachting and lilestyle industry.

2013 LARTE

A perfect example of an inter-industry synergy and the fusion of the creative industry with the world of art and culture, LARTE is a concept restaurant developed at Altagamma and located in the centre of Milan where each detail is inspired by the crème de la crème of the Italian lifestyle. Under the creative direction of Davide Rampello, Larte is, at the same time, a cafe, chocolate shop, a ‘hosteria’ – in the original sense of a place “that hosts people” - a restaurant and gallery. 2012 MOSTRA ALTAGAMMA ITALIAN CONTEMPORARY EXCELLENCE

To mark its twenty-year anniversary, Altagamma The photos create a unique mosaic that promotes the developed a joint representation of the values and symbols “beautiful, high quality and well-crafted” products that characterise Italian luxury using a high-impact format of Italian luxury businesses. Coordinated by Cristina of great cultural value. Altagamma Italian Contemporary Morozzi, the project produced a photo book, published Excellence is a collection of snapshots taken by ten young by Rizzoli and Rizzoli International, and also inspired a Italian photo journalists, coordinated by the Contrasto travelling exhibition, which opened at the Triennale di agency, whose impartial and non-didactic perspectives Milano in December 2012 and continued at the Shanghai were entrusted with the task of providing us with an Italian Center from 29 April 2013. original vision of Italian excellence.

2011 IL SUCCESSO NELLE MANI

The Altagamma Foundation is involved in a project to children to pursue this path. The film includes appearan­ promote manual labour, “The Success in Your Hand”. ces by a series of Altagamma entrepreneurs (Gianmaria Aimed particularly at lower secondary school students Buccellati, Vittorio Moretti, Ottavio Missoni, Carlo Riva) and their parents, the project seeks to encourage them and other talented professionals from other companies 2009 “BELLA E POSSIBILE” (SKIRA) to consider pursuing a technical/professional career. (Paolo Dazzara of illycaffe, Clemente Olivadoti of , In association with the Milan Centro Sperimentale Federica Giorgi of Gucci, Francesco Rodriquez of Flos) In 2009 Altagamma embarked on a project to promote the di Cinematografia, a film was made to illustrate and whose success has been built on manual expertise. image of Italy in the world, leading to the publication of the promote manual work with the aim of encouraging book “Bella e Possibile” (Beautiful and Possible) by Skira. A study group made up of qualified professionals from different fields analysed the perception of Italy’s image overseas, examining its strengths and weaknesses, and suggesting guidelines for the effective promotion of the Italy “brand”.

STRUCTURE

Chairman Andrea Illy

Founder Chairman Santo Versace

Honorary Chairman Leonardo Ferragamo

Deputy Chairman Paolo

Vice Chairmen Armando Branchini Giuseppe Fontana Matteo Lunelli Claudio Luti Laudomia Pucci Lamberto Tacoli

Members of the board Nerio Alessandri Stefano Alessi Rossella Bisazza Marco Bizzarri Francesca Bortolotto Possati Maria Cristina Buccellati Brunello Cucinelli Claudio Domenicali Giovanni Geddes da Filicaja Aldo Melpignano Carmen Moretti Giuseppe Prezioso Dario Rinero Federico Sarzi Braga Gabriella Scarpa Giovanna Vitelli

Alfredo Altavilla Fabio Boschi Carlotta De Bevilacqua Stefano Domenicali

General Manager Stefania Lazzaroni

Events & special projects Elena Besana

Communication and Press Office Edoardo Carloni

Events Ilaria Confalonieri

Executive Assistant Sonia Sbolzani

MEMBERS

FASHION DESIGN FURNITURE FOOD & WINS HOSPITALITY CARS - MOTORBIKES YACTHS HARD LUXURY OTHERS

Agnona Alessi Agrimontana L’Albereta Amico&Co Aurora Alberta Ferretti Alias Allegrini L’Andana Ducati Arcadia Yachts Buccellati Dainese Bottega Veneta Artemide Baratti & Milano Bauer Hotels Baglietto Bulgari Moleskine Brioni B&B Italia Bellavista Bellevue Syrene Lamborghini Benetti Chantecler Sigaro Toscano Brunello Cucinelli Bisazza Biondi Santi Belmond Hotel Splendido Maserati Cantiere Delle Marche Pomellato Skira Corneliani Boffi Castello di Montepò Bulgari Hotel Milano Cantieri Navali Vhernier Technogym Danese Ca’ Del Bosco Capri Palace Hotel & Spa del Mediterraneo Ermenegildo Zegna Driade Calvisius Caviar Cristallo Hotel & Spa Perini Navi Etro Fantini Domori Hotel de Russie Riva Fedeli Cashmere Fontanaarte Ferrari Trento Hotel Principe di Savoia Giorgetti Domori Lungarno Collection Gucci Kartell Feudi Di San Gregorio Masseria San Domenico Herno Living Divani Illycaffè San Maurizio 1619 Moroso Livio Felluga Town House Galleria Poltrona Frau Luce Della Vite Verdura Resort Porro Masi Villa d’Este Rene Caovilla Valcucine Mastrojanni Salvatore Ferragamo Zanotta Nonino Sergio Rossi Ornellaia Stone Island Sanpellegrino Tod’s Segnana Valentino Versace

PARTNERS

Bain&Company Edelman LaRinascente SIB - Societa’ Italiana Brevetti Boston Consulting Group EY McArthurGlen Simest BonelliErede Fiera Milano Mckinsey&Company Unicredit Borsa Italiana Global Blue Pirelli Value Retail Contactlab J.P. Morgan Robilant Associati Yoox Net-A-Porter Group Deloitte Key2people SDA Bocconi HONORARY MEMBERS

INTERNATIONALS House Of Fraser, GB Rsh, Singapore Antonio Citterio Iguatemi, Brasile Royal College Of Art, GB Claudio Costamagna Al Ostoura, Kuwait Imaco, Russia Rustan Group, Filippine Carlo Cracco Al Rubaiyat, Arabia Saudita Imaginex Holdings, Hong Kong Saks Fifth Avenue, USA Michele De Lucchi Al Tayer Group, EAU Inform Interiors, Canada Sanki Shoji, Giappone Ludovico Einaudi American Express Company, USA Interdesign, Cile Santa Eulalia, Spagna Massimiliano Fuksas Ass. Dimore Storiche Italiane, Italia Interior Design Magazine, USA Sanyo Shokai, Giappone Giorgetto Giugiaro Babochka, Russia Isetan, Giappone Sarika Rodrik, Cile Piero Lissoni Banyan Tree Group, Singapore Jamilco Zao, Russia Selfridges, GB Alessandro Mendini Barneys New York, USA Jhsf, Brasile Space Furniture, Australia Mauro Micheli Bergdorf Goodman, USA Kadewe, Germania Sun Motoyama, Giappone Davide Oldani Beymen Holding, Turchia Kafea, Grecia Takashimaya, Giappone Mario Pedol Bloomingdale, USA Kenzo Tange Associates, Giappone Tate Modern, GB Fulvio Pierangelini Bosco Di Ciliegi, Russia Kurt Geiger, GB Tange, Giappone Michelangelo Pistoletto Brunschwig, Svizzera La Galerie Semaan, Libano The Hour Glass, Singapore Lucrezia Reichlin Carluccio’s, GB Le Bon Marché, Francia The Link, Singapore Stefano Righini Carouzos, Grecia Li&fung, Hong Kong The Oberoi Group, India Niko Romito Central Department Store, Tailandia Lotte Dept. Store, Corea Del Sud The Wadia Group, India Nadia Santini Central Saint Martins College, GB Louis Boston, USA Tianhong, Cina Davide Scabin Chalhoub Group, EAU Lumina Aydinlatma, Turchia Tony Salame Group, Libano Giovanni Zuccon Cii, India Luminaire, USA Uae Trading Establishment, EAU Cinmar Lighting, EAU Mafatlal Luxury, India Verve, India Club 21, Singapore Mahagaya Perdana, Indonesia Villa Moda, Kuwait ALTAGAMMA TERRITORIES Conde’ Nast International, GB Melium, Malesia Visa International, USA Conde’ Nast Publications, USA Mercury Distribution, Russia Wallpaper*, USA MonteNapoleone District Conde’ Nast Verlag, Germania Meubles Et Fonctions, Francia Weinland Ariane Abayan, Germania Consorzio Cortina Turismo Daimaru, Giappone Ministry Of Commerce And Industry, India Yamagiwa, Giappone Consorzio Costa Smeralda David Jones, Australia Mitchells/richards, USA Fondazione Capri Deloudis, Grecia Mitsui, Giappone El Corte Ingles, Spagna Mitsukoshi, Giappone ITALIAN AMBASSADORS Euro Food, GB Mohit Diamonds, India CULTURAL INSTITUTIONS Fashion Club 70, Belgio MoMA, USA Eleonora Abbagnato Ficci, India Neiman Marcus, USA Massimiliano Alajmo La Biennale di Venezia Gruppo Ristoratori Italiani, USA Nordstrom, USA Paola Antonelli Gallerie Degli Uffizi Hang Lung Group , Hong Kong Ogaan Publications, India Piero Bassetti La Triennale di Milano Harrod’s, GB Oger, Olanda Mario Bellini MART Harry Rosen, Canada Paris Gallery, EAU Andrea Berton MAXXI Harvey Nichols, GB Peek&cloppenburg, Germania Andrea Bocelli Pinacoteca di Brera Hearst Magazines, USA Printemps, Francia Massimo Bottura Teatro Alla Scala Hindustan Times, India Rainbow Group, Macao Francesco Cerea