Next Design Perspectives – The future of creativity and design 2nd edition- October 29th 2019, Milano Gucci Hub Conference Proceedings INDEX 1. Stefania Lazzaroni, General Manager Fondazione Altagamma…………………………. 2 2. Marco Bizzarri, President and Ceo of Gucci…………………………………………….. 2 3. Andrea Illy, Chairman Fondazione Altagamma: WELCOME SPEECH………………… 3 4. Deyan Sudjic, Curator of Next Design Perspectives 2019, Director at Design Museum, LondonA career dedicated to journalism, teaching and writing: WHY DESIGN MATTERS………………………………………………………………………………… 4 5. Lisa White, Director of Lifestyle & Interiors and Future Innovations, WGSN: THE 6 KEY TRENDS FOR CREATIVE INDUSTRIES for 2020-2021……………………………….. 6 MOBILITY: THE ROAD AHEAD 6. Johanna Agerman Ross, Founder, Disegno and Curator, Victoria & Albert Museum, London………………………………………………………………………………………… 21 7. Klaus Busse, Head of Design at Maserati, Fiat and Lancia, EMEA, FCA Design…………… 21 8. Philipp Rode, Executive Director, LSE Cities, Urban Age Programme London Schools of Economics and Political Sciences…………………………………………………………. 23 9. Carlo Ratti, Director Seanseable City Lab MIT, Boston……………………………… 26 10. Hong Zhou, President Huawei European and Russian Research Institutes………………..28 FASHION IN A DIGITAL ERA 11. Adrian Cheng, Founder K11 Group……………………………………………………… 30 12. Nadja Swarovski, CEO Swarovski……………………………………………………….. 32 13. Vittorio Radice, Vice-Chairman LaRinascente…………………………………………. 35 14. Sara Ferrero, Ceo Valextra……………………………………………………………… 36 15. Carolina Issa, Ceo and Fashion Director Tank Magazine……………………………….. 38 DESIGN FOCUS: FUTURE WITHIN FU(RNI)TURE 16. Claudia D’Arpizio, Partner Bain & Company……………………………………………..41 DESIGN: HOW WE WILL WORK AND LIVE 17. Marcus Engman, CEO and Creative Director Skewed………………………………… 47 18. Roberto Cingolani, Chief Technology and Innovation Officer, Leonardo……………… 50 19. Patricia Urquiola, Designer……………………………………………………………… 53 FOOD AND HOSPITALITY: YOU ARE WHERE YOU EAT 20. Ilse Crawford, Designer, Academic and Creative Director, Studio……………………… 54 21. Piero Lissoni, Architect…………………………………………………………………… 57 22. Davide Oldani, Chef, D’O……………………………………………………………… 58 23. Tom Dixom, Designer and Entrepreneur………………………………………………… 59 24. Final Conversation………………………………………………………………………. 61 1 // MORNING // 1. Stefania Lazzaroni General Manager Fondazione Altagamma AN INTRODUCTION “The Next Design Perspectives has been created by Altagamma to envision the trends that will affect fashion, design, food, hospitality and at the end of the day the way we live. But first of all we are very honored to have you be in such as amazing location so I really want to thank the person that is our host today and welcome on stage, Marco Bizzari, President and CEO of Gucci”. 2. Marco Bizzarri President and Ceo of Gucci GUCCI COMMITMENT TO SUSTAINABILITY IN MILANO AND SALONE DEL MOBILE CALL TO ACTION “Where you are today is an ex-hanger. This place was building airplanes during World War II and it is the place where Alessandro Michele, our Creative Director, is hosting all our shows. And I am very pleased to be part of his dream as well. The topic of this conference is about the future of creativity and it’s the same topic as last year, and I think there is not a single answer to this question. The way which we interpret that in Gucci is that creativity is about freedom, self-expression and respect. Respect in terms of values and respect in terms of environment. We’re very crazy about the environment in Gucci, starting from our CEO Francous Henry Pinault, and we announced in September to become completely carbon neutral as a company to offset everything that we cannot use through innovation. I think the amazing ideas this conference will share are very relevant for the future of design and our environment. Starting from last September we decided to make sustainable fashion show donanting 2000 trees to Milano, which we planted together with Mayor Sala recently in Parco Nord in Milano, to leave a visible sign of our activity despite the fact that we recycle everything and we promote biodiversity, I think it is important as well to take care of the community of where we are living. Our Hub is meant to be open to everybody. We decided as well to donate one tree for each of you in order to reach sooner or later Sala’s target of 3 million trees for Milano, in order to give back to the city. I invite you to do the same when you do events, starting from Salone del Mobile”. 2 3. Andrea Illy Chairman Fondazione Altagamma Sapiens is only 200.000 years old and it represents only 0,05s - if we consider the Earth age as one day - but in a fraction of this time we have been able to create our own era, Anthropocene. Anthropocene corresponds to only 40 nanoseconds (billions of seconds), which is a time in the same order of magnitude of a nuclear explosion. Since 1850, year of the first application of fossil fuels, which triggered the first industrial revolution, thanks to an extraordinary acceleration of our fundamental human activities, our population grew 11 times (cagr 1,4%) and our life expectancy became 15y longer (~1/5y). Fossil fuel consumptions grew enormously (cagr 7%) and the land covered with forest decreased by 1/3 (cagr -0,2%). In the last century, this caused a 40% increase of GHG (cagr ~0,2%), which clearly shows us that we exceeded the capacity of our Planet to “digest” the byproducts of combustion. We are simply burning too much, and we can’t continue at this rhythm, or global warning will become more and more devastating, but also irreversible and self- powered. While deforesting and emitting GHGs, we might have also destroyed up to 40% of natural biodiversity, at a rate which is 100-1000 time higher than normal and increased plastic production and consumption 300 times (cagr 9%). The human activity responsible for these balance sheet has been extractive production, with the exception of one: more or less one century after the beginning of Anthropocene, around the end of 1950, Sapiens made the first generative production, with the invention of the chip. Already now, thanks to artificial intelligence, Sapiens can process amounts of knowledge which would be otherwise be impossible to access. Within the next two decades the total amount of chips will surpass the number of human neurons and bioinformatic will create the first generation of biorgs, which sooner or later will certainly develop the capacity to self reproduce. This time has been named singularity. The essence of my message is extremely positive: not only the environmental damage we created during Anthropocene is relatively contained, but it’s highly reversible also thanks to a kind of new semi-organic species we created… We are talking about the highest intelligent human activities: regenerative production It means using the waste of our past extractive production as resources for the new regenerative production. Are we becoming scavengers? Yes, scavengers of a very sophisticated kind. For example, the excess of heat caused by global warming is a kind of ‘secondary energy’ which can be used instead of extracting, while cooling the planet at the same time. This is already being done at microscale level. Thanks to illimited and free solar energy, atmospheric carbon will become the new well, and carbon will also boost its mineral applications with new materials like graphene. We can already design a machine for that… Ladies and Gentlemen, this is what the most influential scientist and writer since Charles Darwin – James Lovelock, the father of the theory of Gaia – described as the new era of Novacene in his last book. Novacene requires us to change the way we think and design: 3 o We have been the effect of our Planet abundance, but now we reached the limit and abundance is becoming scarcity. o We cannot think linearly anymore, because everything is complex and most of the time chaotic. Even the paradigms of science will have to evolve from deterministic to probabilistic. o We cannot be incremental anymore, relying upon technological roadmaps. o We need to invent new un-imaginable technologies, new machines, new ways to regenerate resources in a circular way, so that resources become infinite. That’s radical thinking and creativity and that’s the reason-why of NEXT DESIGN PERSPECTIVES. Moreover, this this also the role of industry, as the ultimate responsible of building the society. 4. Deyan Sudjic Curator of Next Design Perspectives 2019, Director at Design Museum, London A career dedicated to journalism, teaching and writing BACK TO THE FUTURE: WILLIAM MORRIS, RALPH NADER, BUCKMINSTER FULLER AND DESIGN FOR THE REAL WORLD “Excuse me for a moment if I give you a picture from the past because I think it’s really worth reflecting a little bit on what design is, why it matters and its many definitions. So this image is William Morris, in some ways the man who invented the modern concept of design. He was active at the moment in which the industrial revolution cut the connection between the maker and the user and design became the new process involving mass production, I think that design had two very different directions in that moment, two very understandings what design might be. William Morris, who was a quite extraordinary combination of a revolutionary socialist wallpaper designer, believed that there was a deep moral mission for what design should be. He once said that you should have nothing in your home which you don’t know to be useful or you don’t believe to be beautiful. He was desperately worried about the end of craftsmanship and the renewal of dignity for the individual. He believed there should be a world in which everyone had wonderful things but with his reluctance to use the machine he found it quite hard to do that. I might call him a critical designer, perhaps the conscience of all of us who followed. He himself had very strong ideas of the ecology of his time.