The Most Innovative Trends in Creativity and Design
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THE MOST INNOVATIVE TRENDS IN La Triennale CREATIVITY di Milano 30 October 2018 AND DESIGN INTRODUCTION / 3 MAKE TIME FOR THE NEXT DESIGN PERSPECTIVE NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 MANIFESTO / 5 MANIFESTO ALTAGAMMA HAS CONCEIVED THIS EVENT TO GIVE MAKERS, THINKERS AND DOERS THE OPPORTUNITY TO COME TOGETHER, SHARE THEIR VISION AND OFFER NEW INSIGHTS ON THE PRESENT AND FUTURE OF CREATIVITY AND DESIGN. DESIGN is the creative energy that turns ideas into fashion, furniture, food, yachts, cars, homes, jewellery, video projects FRESH PERSPECTIVES and CROSS FERTILIZATION open new doors, we are here to be open As AN INNOVATIVE PROCESS, design is a leap EMBRACING CHANGE fuels the future into the future: a P and lights up the present Design is a precious ECOSYSTEM where aesthetics, social MILAN is an amazing crossroads acumen and ability to make things come together for sharing new ideas Our final common goal is to THINKING GLOBAL and GLOCAL ENVISION a BETTER WORLD will be the way to go SLOW DOWN, LISTEN, BE AWARE: A SUSTAINABLE FUTURE let’s move out of our comfort zones starts with new cultural frameworks WE BELIEVE THIS IS THE WAY FORWARD IF WE WANT TO COMPETE IN A GLOBAL ARENA. MORE AND MORE OUR SUCCESS DEPENDS ON OUR ABILITY TO THINK AND PLAN FOR THE FUTURE. 4 / MANIFESTO NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 STEERINGINTRODUCTION COMMITTEE / 7 THE STEERING COMMITTEE NEXT DESIGN PERSPECTIVES has been curated with the input of Altagamma’s entrepreneurs, together with a number of architecture and design experts and the representatives of the strategic and institutional partners supporting the initiative. Paola Antonelli MoMA Stefano Boeri La Triennale di Milano Carlotta de Bevilacqua Danese - Artemide Fabrizio Curci Fiera Milano Andrea Illy illycaffè - Altagamma Claudio Luti Kartell, Salone del Mobile.Milano Giuseppe Mazzarella ITA – Italian Trade Agency Dario Rinero Altagamma - Poltrona Frau Group Fabrizio Sala Regione Lombardia Cristina Tajani Comune di Milano Giovanna Vitelli Azimut Benetti Group Paolo Zegna Ermenegildo Zegna 6 / STEERINGINTRODUCTION COMMITTEE NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 BY PAOLA ANTONELLI / 9 DESIGN is the enzyme for The new DESIGN culture is global “DESIGN IS ABOUT innovation. If scientists and supported by the speed of and engineers spark revolutions, information dissemination and designers transform revolutions by an international market of THE ESSENCE OF OUR into life. To better accommodate informed people who select, buy, these fast and furious innovations, use, and provide powerful feedback. TIME, NOW MORE and anticipate the upheaval they It is animated by the vision of can bring, the designer’s role internationally trained designers has shifted from form-giver to and entrepreneurs, and based on THAN EVER.” fundamental interpreter of reality. customization and variety. It is Paola Antonelli nourished by the vitality of team ingenuity, encouraged by industry, and in some countries it is promoted by central governments as a national asset.” is life. It is a close ’s key task is to help “DESIGN DESIGN The paragraphs above are culled from a 2008 mirror not only of the evolution people deal with change. essay by Next Scientific Committee member, of aesthetics, but also of deep People have weathered dramatic Paola Antonelli, published in the catalogue of her MoMA exhibition Design and the Elastic social and cultural trends, changes in their experience Mind. a privileged way to appreciate of time, space, matter, and a broader historical context. At identity. Individuals cope daily the same time, design is also based with a multitude of changes in on an intuition of the future. scale and pace‚ working across BY EMBRACING TO THIS NEW REALITY, Whether in the shape of furniture, several time zones, traveling with NEXT DESIGN PERSPECTIVES WILL fashion, and products or in new relative ease between satellite BECOME NOT ONLY RELEVANT AND forms such as information design, maps and nanoscale images, and NECESSARY, BUT ALSO THE DEFAULT biodesign, or infrastructure being inundated with information. LOCUS FOR ANYONE WHO IS INTERESTED engineering, it is a constructive IN DESIGN, A MAGNET THAT ATTRACTS discipline that is aware of its INTELLECTUAL, POLITICAL AND role and consequence. FINANCIAL SUPPORT. 8 / BY PAOLA ANTONELLI NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 PROGRAM / 11 9.00 - 9.15 am WELCOME SPEECHES 12.30 - 1.00 pm Giuseppe Sala CONVERSATION Andrea Illy Philippe Starck Stefano Boeri Tony Chambers INTRODUCTION The first edition of NEXT Design Perspectives 1.00 - 2.30 pm Dario Rinero LUNCH 2.45 - 4.15 pm 9.15 - 10.15 am POSITIVE DISCOMFORT - PANEL WGSN TRENDS REPORT Andrea Trimarchi and Simone Farresin Andrea Bell Sissel Tolaas Lisa White Moderator Tony Chambers 10.15 - 10.45 am 4.15 - 5.30 pm CONVERSATION NEW CONSUMER VOICES - PANEL Marco Bizzarri Nipa Doshi Tony Chambers John C. Jay Moderator Anja Aronowsky Cronberg 10.45 - 11.15 am BIOFABRICATION - KEYNOTE 5.30 - 6.15 pm Suzanne Lee CONVERSATION Alice Rawsthorn 11.15 am - 12.30 pm Paola Antonelli BIOFACTURING - PANEL Natsai Audrey Chieza 6.15 - 6.20 pm Suzanne Lee FINAL REMARKS Koert van Mensvoort Stefania Lazzaroni Maurizio Montalti Moderator Paola Antonelli 10 / PROGRAM NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 SPEAKERS / 13 ⇐ 9.00-9.15 am ⇐ 9.00-9.15 am STEFANO BOERI GIUSEPPE SALA President, Mayor of Milan La Triennale di Milano Having held senior roles Stefano Boeri, architect and in both the public and private urban planner, he is full sectors, he has accumulated Professor at Politecnico in a wealth of managerial Milan, visiting professor experience. In May 2013, at various international he was appointed the universities and curator of government’s Sole Delegated several international biennials Commissioner for Expo and exhibitions of architecture Milano 2015. and design. 9.00-9.15 am ⇒ 9.00-9.15 am ⇒ ANDREA ILLY DARIO RINERO Chairman of Altagamma CEO of Poltrona Frau Group Chairman of illycaffè, he is Since 2009 CEO of Poltrona Frau Group, a passionate supporter of the part of Haworth Group since 2014, with stakeholder company model and the brands Poltrona Frau, Cassina, advocates corporate responsibility Cappellini, JANUS Et Cie, Luminaire to improve society. A “humanist and Ceccotti. A 25-year experience in chemist”, he also promotes leadership roles in companies such culture and art. Under his as Barilla and Coca-Cola where he was mandate, the Altagamma Foundation President and CEO in Italy. Altagamma was officially recognized as Board Member, he sits on the Board of an ambassador of the Italian Directors of Aspen Institute Italia and lifestyle in the world. on the Advisory Board of SDA Bocconi. 12 / SPEAKERS NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 SPEAKERS / 15 ⇐ 9.15-10.15 am ⇐ 10.15-10.45 am ANDREA BELL MARCO BIZZARRI Head of Mindset, President & Ceo, Gucci Strategic Insight at WGSN The astonishing turnaround that Gucci has achieved since 2015 is Part trend-forecaster, part- driven by Marco Bizzarri’s mantra to futurist, she is a seasoned foster creativity in every aspect strategist with an in-depth of the business and to emphasize knowledge of the consumer the importance of approaching work marketplace and mindset and an in a different way, challenging the international speaker. Her status quo and encouraging risk-taking opinion on the future consumer within the framework of a learning and macro trends has been quoted organization based on a culture of in numerous publications. empowerment, respect and inclusivity. 9.15-10.15 am ⇒ 10.45-11.15 am ⇒ LISA WHITE SUZANNE LEE Director of Lifestyle Chief Creative Officer, & Interiors Modern Meadow and The Vision at WGSN She was an early pioneer of A trend forecaster and future biotechnology in textiles for thinker with over 25 years of fashion. She coined the term experience, Lisa is an expert in ‘Biocouture™’ and in 2014 she design and lifestyle trends. founded Biofabricate, the annual She has predicted long-term summit uniting design, biology and trends as different as experience technology. Her thought-leadership design, ethical commerce, and the has been awarded a prestigious TED rise of rosé. Senior Fellowship. 14 / SPEAKERS NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 SPEAKERS / 17 ⇐ 11.15-12.30 pm ⇐ 11.15-12.30 pm MAURIZIO MONTALTI NATSAI AUDREY CHIEZA Creative Director Founder & Director, at Officina Corpuscoli Faber Futures and Co-Founder and Director Co-founder and Curator of of R&D at Mogu The Ginkgo Creative Residency Through Faber Futures Natsai He is one of the early pioneers Audrey Chieza is pioneering committed to studying and the alignment of DNA-scale to developing a range of engineering with critical design mycelium-based technologies, thinking for sustainable futures. for the production of natural biomaterials and products. 11.15-12.30 pm ⇒ 12.30-1.00 pm ⇒ KOERT VAN MENSVOORT PHILIPPE STARCK Founder & Director, Creator Next Nature Network Worldwide fame creator with He is an artist and philosopher multifaceted inventiveness, best known for his work on Philippe Starck always focuses on the philosophical concept of the essential, his vision: that Next Nature, which revolves creation, whatever form it takes, around the idea that our must improve the lives of as many technological environment has people as possible. This is why he become so complex, omnipresent is one of the pioneers and one of and autonomous that it is best the central figures of the concept perceived as a nature of its own. of “democratic design”. 16 / SPEAKERS NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 SPEAKERS / 19 ⇐ 2.45-4.15 pm ⇐ 4.15-5.30 pm ANDREA TRIMARCHI NIPA DOSHI & SIMONE FARRESIN Co-Founder, Doshi Levien Founders, Studio Formafantasma Infusing the industrial with the Their work is characterised sensibility of the handmade has by experimental material been the central philosophy of investigations and explores Doshi Levien since establishing issues such as the relationship her studio over 10 years ago.