THE MOST INNOVATIVE TRENDS
IN La Triennale CREATIVITY di Milano 30 October 2018 AND DESIGN INTRODUCTION / 3
MAKE TIME FOR THE NEXT DESIGN PERSPECTIVE
NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 MANIFESTO / 5 MANIFESTO
ALTAGAMMA HAS CONCEIVED THIS EVENT TO GIVE MAKERS, THINKERS AND DOERS THE OPPORTUNITY TO COME TOGETHER, SHARE THEIR VISION AND OFFER NEW INSIGHTS ON THE PRESENT AND FUTURE OF CREATIVITY AND DESIGN.
DESIGN is the that turns ideas into fashion, furniture, food, yachts, cars, homes, jewellery, video projects RES PERSPECTIVES and CR SS ERTI I TI N open new doors,
As N INN V TIVE PR CESS, design is a leap E R CING C NGE fuels the future into the future: a P and
Design is a precious EC S STE where aesthetics, social I N is an amazing crossroads acumen and ability for
Our final is to T IN ING G and G C ENVISI N a ETTER R D will be the
S D N ISTEN E RE: S ST IN E T RE let’s move out of our starts with new
WE BELIEVE THIS IS THE WAY FORWARD IF WE WANT TO COMPETE IN A GLOBAL ARENA. MORE AND MORE OUR SUCCESS DEPENDS ON OUR ABILITY TO THINK AND PLAN FOR THE FUTURE.
4 / MANIFESTO NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 STEERINGINTRODUCTION COMMITTEE / 7 THE STEERING COMMITTEE
NEXT DESIGN PERSPECTIVES has been curated with the input of Altagamma’s entrepreneurs, together with a number of architecture and design experts and the representatives of the strategic and institutional partners supporting the initiative.
Paola Antonelli MoMA Stefano Boeri La Triennale di Milano Carlotta de Bevilacqua Danese - Artemide Fabrizio Curci Fiera Milano Andrea Illy illycaffè - Altagamma Claudio Luti Kartell, Salone del Mobile.Milano Giuseppe Mazzarella ITA – Italian Trade Agency Dario Rinero Altagamma - Poltrona Frau Group Fabrizio Sala Regione Lombardia Cristina Tajani Comune di Milano Giovanna Vitelli Azimut Benetti Group Paolo Zegna Ermenegildo Zegna
6 / STEERINGINTRODUCTION COMMITTEE NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 BY PAOLA ANTONELLI / 9
DESIGN is the enzyme for The new DESIGN culture is global “DESIGN IS ABOUT innovation. If scientists and supported by the speed of and engineers spark revolutions, information dissemination and designers transform revolutions by an international market of THE ESSENCE OF OUR into life. To better accommodate informed people who select, buy, these fast and furious innovations, use, and provide powerful feedback. TIME, NOW MORE and anticipate the upheaval they It is animated by the vision of can bring, the designer’s role internationally trained designers has shifted from form-giver to and entrepreneurs, and based on THAN EVER.” fundamental interpreter of reality. customization and variety. It is Paola Antonelli nourished by the vitality of team ingenuity, encouraged by industry, and in some countries it is promoted by central governments as a national asset.”
is life. It is a close ’s key task is to help “DESIGN DESIGN The paragraphs above are culled from a 2008 mirror not only of the evolution people deal with change. essay by Next Scientific Committee member, of aesthetics, but also of deep People have weathered dramatic Paola Antonelli, published in the catalogue of her MoMA exhibition Design and the Elastic social and cultural trends, changes in their experience Mind. a privileged way to appreciate of time, space, matter, and a broader historical context. At identity. Individuals cope daily the same time, design is also based with a multitude of changes in on an intuition of the future. scale and pace‚ working across BY EMBRACING TO THIS NEW REALITY, Whether in the shape of furniture, several time zones, traveling with NEXT DESIGN PERSPECTIVES WILL fashion, and products or in new relative ease between satellite BECOME NOT ONLY RELEVANT AND forms such as information design, maps and nanoscale images, and NECESSARY, BUT ALSO THE DEFAULT biodesign, or infrastructure being inundated with information. LOCUS FOR ANYONE WHO IS INTERESTED engineering, it is a constructive IN DESIGN, A MAGNET THAT ATTRACTS discipline that is aware of its INTELLECTUAL, POLITICAL AND role and consequence. FINANCIAL SUPPORT.
8 / BY PAOLA ANTONELLI NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 PROGRAM / 11
9.00 - 9.15 am WELCOME SPEECHES 12.30 - 1.00 pm Giuseppe Sala CONVERSATION Andrea Illy Philippe Starck Stefano Boeri Tony Chambers INTRODUCTION The first edition of NEXT Design Perspectives 1.00 - 2.30 pm Dario Rinero LUNCH
2.45 - 4.15 pm 9.15 - 10.15 am POSITIVE DISCOMFORT - PANEL WGSN TRENDS REPORT Andrea Trimarchi and Simone Farresin Andrea Bell Sissel Tolaas Lisa White Moderator Tony Chambers
10.15 - 10.45 am 4.15 - 5.30 pm CONVERSATION NEW CONSUMER VOICES - PANEL Marco Bizzarri Nipa Doshi Tony Chambers John C. Jay Moderator Anja Aronowsky Cronberg 10.45 - 11.15 am BIOFABRICATION - KEYNOTE 5.30 - 6.15 pm Suzanne Lee CONVERSATION Alice Rawsthorn 11.15 am - 12.30 pm Paola Antonelli BIOFACTURING - PANEL Natsai Audrey Chieza 6.15 - 6.20 pm Suzanne Lee FINAL REMARKS Koert van Mensvoort Stefania Lazzaroni Maurizio Montalti Moderator Paola Antonelli
10 / PROGRAM NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 SPEAKERS / 13
⇐ 9.00-9.15 am ⇐ 9.00-9.15 am STEFANO BOERI GIUSEPPE SALA President, Mayor of Milan La Triennale di Milano Having held senior roles Stefano Boeri, architect and in both the public and private urban planner, he is full sectors, he has accumulated Professor at Politecnico in a wealth of managerial Milan, visiting professor experience. In May 2013, at various international he was appointed the universities and curator of government’s Sole Delegated several international biennials Commissioner for Expo and exhibitions of architecture Milano 2015. and design.
9.00-9.15 am ⇒ 9.00-9.15 am ⇒
ANDREA ILLY DARIO RINERO Chairman of Altagamma CEO of Poltrona Frau Group
Chairman of illycaffè, he is Since 2009 CEO of Poltrona Frau Group, a passionate supporter of the part of Haworth Group since 2014, with stakeholder company model and the brands Poltrona Frau, Cassina, advocates corporate responsibility Cappellini, JANUS Et Cie, Luminaire to improve society. A “humanist and Ceccotti. A 25-year experience in chemist”, he also promotes leadership roles in companies such culture and art. Under his as Barilla and Coca-Cola where he was mandate, the Altagamma Foundation President and CEO in Italy. Altagamma was officially recognized as Board Member, he sits on the Board of an ambassador of the Italian Directors of Aspen Institute Italia and lifestyle in the world. on the Advisory Board of SDA Bocconi.
12 / SPEAKERS NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 SPEAKERS / 15
⇐ 9.15-10.15 am ⇐ 10.15-10.45 am
ANDREA BELL MARCO BIZZARRI Head of Mindset, President & Ceo, Gucci Strategic Insight at WGSN The astonishing turnaround that Gucci has achieved since 2015 is Part trend-forecaster, part- driven by Marco Bizzarri’s mantra to futurist, she is a seasoned foster creativity in every aspect strategist with an in-depth of the business and to emphasize knowledge of the consumer the importance of approaching work marketplace and mindset and an in a different way, challenging the international speaker. Her status quo and encouraging risk-taking opinion on the future consumer within the framework of a learning and macro trends has been quoted organization based on a culture of in numerous publications. empowerment, respect and inclusivity.
9.15-10.15 am ⇒ 10.45-11.15 am ⇒
LISA WHITE SUZANNE LEE Director of Lifestyle Chief Creative Officer, & Interiors Modern Meadow and The Vision at WGSN She was an early pioneer of A trend forecaster and future biotechnology in textiles for thinker with over 25 years of fashion. She coined the term experience, Lisa is an expert in ‘Biocouture™’ and in 2014 she design and lifestyle trends. founded Biofabricate, the annual She has predicted long-term summit uniting design, biology and trends as different as experience technology. Her thought-leadership design, ethical commerce, and the has been awarded a prestigious TED rise of rosé. Senior Fellowship.
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⇐ 11.15-12.30 pm ⇐ 11.15-12.30 pm MAURIZIO MONTALTI NATSAI AUDREY CHIEZA Creative Director Founder & Director, at Officina Corpuscoli Faber Futures and Co-Founder and Director Co-founder and Curator of of R&D at Mogu The Ginkgo Creative Residency Through Faber Futures Natsai He is one of the early pioneers Audrey Chieza is pioneering committed to studying and the alignment of DNA-scale to developing a range of engineering with critical design mycelium-based technologies, thinking for sustainable futures. for the production of natural biomaterials and products.
11.15-12.30 pm ⇒ 12.30-1.00 pm ⇒
KOERT VAN MENSVOORT PHILIPPE STARCK Founder & Director, Creator Next Nature Network Worldwide fame creator with He is an artist and philosopher multifaceted inventiveness, best known for his work on Philippe Starck always focuses on the philosophical concept of the essential, his vision: that Next Nature, which revolves creation, whatever form it takes, around the idea that our must improve the lives of as many technological environment has people as possible. This is why he become so complex, omnipresent is one of the pioneers and one of and autonomous that it is best the central figures of the concept perceived as a nature of its own. of “democratic design”.
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⇐ 2.45-4.15 pm ⇐ 4.15-5.30 pm ANDREA TRIMARCHI NIPA DOSHI & SIMONE FARRESIN Co-Founder, Doshi Levien Founders, Studio Formafantasma Infusing the industrial with the Their work is characterised sensibility of the handmade has by experimental material been the central philosophy of investigations and explores Doshi Levien since establishing issues such as the relationship her studio over 10 years ago. between tradition and local The studio, founded with Jonathan culture, critical approaches Levien, bases its approach to sustainability and the to work on the love of fine significance of objects as craftsmanship. cultural conduits.
2.45-14.15 pm ⇒ 4.15-5.30 pm ⇒ SISSEL TOLAAS JOHN C. JAY Smell Researcher & Artist President of Global Creative Her work has focused on the topic for Fast Retailing (owner of of SMELL since 1990, in different Uniqlo) sciences, fields of art/design and other disciplines. She established His diverse creative career the revolutionary SMELL RE_searchLab enables many unusual collaborations Berlin in 2004, supported by with one crossing over disciplines and of the biggest chemical provider cultures. From Creative Director of (IFF inc.) and is currently involved Bloomingdales to Executive Creative with several start-ups and NGOs world wide in the fields of the senses. Director of Wieden + Kennedy (21 Tolaas just launched the world’s years with Nike as client) to first Smell Memory Kit and several Uniqlo and his own Studio J, he other devices for functional SMELLS. continues to push the boundaries.
18 / SPEAKERS NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 MODERATOR / 21
⇐ Moderator
⇐ 5.30-6.15 pm ANJA ARONOWSKY CRONBERG Senior Research Fellow, ALICE RAWSTHORN London College of Fashion & Founder and Editor-in-Chief, Vestoj Design Critic and Author Vestoj is a platform for critical thinking She is an award-winning design on dress, bridging the gap between theory critic and the author of the and practice in fashion. It encompasses critically acclaimed books, a publication, an online site as well Design as an Attitude and Hello as regular live and performative events. World: Where Design Meets Life. Her weekly design column for The New York Times was syndicated Moderator ⇒ worldwide for over a decade. TONY CHAMBERS Creative Consultant, Founder of Studio TC & Friends
He was Creative Director and Editor-in-Chief of Wallpaper* from 2003 to 2018. One of his 6.15-6.20 pm ⇒ latest projects is to co-chair the development of the Brainstorm Design conference held STEFANIA LAZZARONI annually each March in Singapore. General Manager, Altagamma
Member of the Executive Team of ⇐ Moderator Altagamma, where she coordinates PAOLA ANTONELLI all the activities and projects. Senior Curator of Architecture & Design She previously held top- and Director of Research & Development management roles in Enterprise at The Museum of Modern Art, NY Communication, Corporate Social Responsibility and Reputational Her goal is to promote design’s understanding, Crisis Management in Italian and until its positive influence on the world is universally acknowledged. She is currently multinational Companies. working on the XXII Triennale di Milano, entitled Broken Nature and opening on March 1, 2019.
FIND OUT MORE ABOUT THE SPEAKERS AND MODERATORS AT NEXTDESIGNPERSPECTIVES.COM
20 / SPEAKERS NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 CREATOR AND PROMOTER / 23
CONCEPT & COORDINATION MEMBERS
Acqua Di Parma, Agnona, Agrimontana, Maserati, Masi, Masseria San Domenico, ITALIAN Alberta Ferretti, Alessi, Alfa Romeo, Mastrojanni, Max Mara, Moleskine, CREATIVITY Alias, Allegrini, Amico&Co., Arcadia Moroso, Nonino, Ornellaia, Perini Navi, Yachts, Artemide, Aurora, B&B Italia, Poltrona Frau, Pomellato, Porro, Renè AND Baglietto, Baratti&Milano, Bauer Hotel, Caovilla, Riva, Riva 1920, S.Pellegrino, CULTURE Bellavista, Bellevue Syrene, Belmond Salvatore Ferragamo, San Maurizio 1619, Hotel Splendido, Benetti, Biondi Segnana, Sergio Rossi, Skira, Stone Santi - Castello di Montepò, Bisazza, Island, Technogym, Tod’s, Townhouse Boffi, Bottega Veneta, Brioni, Brunello Galleria, Valcucine, Valentino, Verdura Cucinelli, Buccellati, Bvlgari, Bvlgari Resort, Versace, Vhernier, Villa D’Este, Hotel Milano, Ca’ del Bosco, Calvisius Zanotta. Caviar, Cantiere delle Marche, Cantieri Navali del Mediterraneo, Capri Palace, Chantecler, Corneliani, Cristallo Resort & Spa, Dainese, Danese, Domori, Driade, PARTNERS Since 1992, Altagamma gathers the The mission of Altagamma is Ducati, Emilio Pucci, Ermenegildo Zegna, best High-End Italian Cultural and to increase the competitiveness Etro, Fantini, Fedeli, Fendi, Ferrari, Bain&Company, BonelliErede, Borsa Creative Companies that promote of the high-end industry, contributing Ferrari Trento, Feudi di San Gregorio, Italiana, Boston Consulting Group, Italian Excellence, Uniqueness to Italy’s economic growth. and Lifestyle. Its vision, as an ambassador Fontanaarte, Giorgetti, Gucci, Herno, ContactLab, Deloitte, EY, Fiera Milano, to the world of the Italian lifestyle, Hotel De Russie, Hotel Principe di Global Blue, J.P. Morgan, Key-2- Altagamma is unique for its cross- is to be a creative and cultural Savoia, illycaffè, Isaia, Kartell, People, La Rinascente, McArthur Glen, sectorial approach, as its members ecosystem that is the most important L’Albereta, L’Andana, Lamborghini, McKinsey&Company, Pirelli, Robilant operate in multiple fields among accelerator of Made in Italy products. Living Divani, Livio Felluga, Loro Associati, Sda Bocconi, Sib - Societa’ which fashion, design, jewellery, Piana, Luce della Vite, Lungarno Italiana Brevetti, Simest, UniCredit, food&beverage, hospitality, Collection, Manifatture Sigaro Toscano, Value Retail, Yoox Net-A-Porter Group automotive, yachts and wellness.
22 / CREATOR AND PROMOTER NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 SPONSORS / 25
KEY PARTNERS GOLDEN SPONSORS
Fiera Milano is the leading exhibition Group in Italy and one of the Ca’ del Bosco, a pioneering vintner and winemaker since the early ’70s, top in the world. Expertise, excellence in professional exhibitions is one of today’s leading producers of Franciacorta wines. A standing and services and cutting edge facilities, as well as its success in reached thanks to enthusiasm, passion, experimentation and hard work, the foremost international conference management, all make Fiera Milano which transformed a cottage surrounded by chestnut woods into one the ideal partner for promotion, development and internationalization of the most modern and advanced wineries. At Ca’ del Bosco, a single in particularly for SMEs. Fiera Milano helps companies expand expressly objective determines and defines production, from selection in the their untapped potential by helping them connect to the world; vineyard to bottling. Quality of the highest level, better known communicate most effectively with reference markets; nurture human as excellence. capital through continual professional training; share knowledge at high profile conferences. LINEAPELLE is the most important international exhibition dedicated to leather, accessories, components, synthetics and models for ITA - Italian Trade Agency is the Governmental agency that supports footwear, leather goods, garments and furniture. Launched in 1981, the business development of Italian companies abroad and promotes the it has become the most qualified international exhibition of leather attraction of foreign investment in Italy. With a modern organization and accessories, components, synthetics for footwear, leather goods, and a worldwide network of offices, ITA provides information, garments and furniture. The event takes place twice a year, in February assistance, consulting and training to small and medium-sized for the summer and September for the winter collections, at the Milan businesses. Using the latest multi-channel promotion and communication exhibition centre. The exhibition has enhanced its offer by further tools, it aims to spread the excellence of Made in Italy in the world. “niche” events: Lineapelle New York, Lineapelle London.
MIDO – Milano Eyewear Show is the leading international trade fair in the eyewear sector, with over 1,300 exhibitors and 58,000 entries of visiting trade people from around the world, an exceptional annual CONTRIBUTOR event where all aspects of the eyewear business are presented with dedicated areas to companies producing frames, machinery, eyewear The role of the government authority of Regione Lombardia is to guide, designers and lenses manufacturers. The next MIDO will be held on plan, coordinate and control the management of the territory. February 23-24-25, 2019 at Rho-Pero exhibition complex, near Milan. Its role is to create the conditions and the context which allow people, enterprises, bodies and organizations to transform their projects and ideas into reality. The regional government has PARTNERS legislative powers for several areas including education, scientific and technological research, support for innovation in manufacturing sectors and organisation of cultural activities.
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SILVER SPONSORS
MEDIA PARTNERS
CREATIVE & DESIGN DIRECTION
26 / SPONSORS & PARTNERS NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018 INTRODUCTIONNOTES / 29
28 / NOTES NEXT DESIGN PERSPECTIVES 2018 NEXT DESIGN PERSPECTIVES 2018
30 / INTRODUCTIONNOTES nextdesignperspectives.com