Fondazione Altagamma

SINCE 1992, ALTAGAMMA GATHERS HIGH-END ITALIAN CULTURAL AND CREATIVE COMPANIES, RECOGNIZED GLOBALLY AS AUTHENTIC AMBASSADORS OF ITALIAN STYLE.

The Altagamma MEMBERS operate in multiple sectors ecosystem that is the most important accelerator among which fashion, design, jewellery, food, of Made in products. hospitality, automotive, yachts, and wellness. Since 2017 the HEADQUARTERS of Fondazione The MISSION of Altagamma is to increase the Altagamma are located in Via Montenapoleone 9, competitiveness of the high-end industry, contributing in Milan, a city that has been for decades to Italy’s economic growth. a catalyst for the development of innovative enterprise throughout ltaly. Its VISION, as an ambassador to the world of the Italian lifestyle, is to be a creative and cultural

Italian Luxury Total worldwide consumption of luxury goods: l.161 billion euro ALTAGAMMA BUSINESSES PLAY A LEADING ROLE Market share of Italian brands: 9% IN A MARKET SEGMENT THAT CONTINUES TO GROW ALL OVER THE WORLD. Source: Fondazione Altagamma / Bain&Company, 2017

202 59 24 10 38 11 63 7

PERSONAL DESIGN FOOD WINES LUXURY GOODS FURNITURE &BEVERAGE &LIQUORS (Billion Euros) (Billion Euros) (Billion Euros) (Billion Euros) Share of Italian Brands: 23% Share of Italian Brands: 30% Share of Italian Brands: 22% Share of Italian Brands: 9%

181 9 483 7 8 1

• Rest of the World Brands

• Italian Brands

HOSPITALITY CARS YACHTS (Billion Euros) (Billion Euros) (Billion Euros) Share of Italian Brands: 5% Share of Italian Brands: l % Share of Italian Brands: 9%

STUDIES AND RESEARCH

Altagamma is the global point of reference when it comes ∙ DIGITAL LUXURY EXPERIENCE: to understanding the luxury market. Every year the the digital behaviour of consumers and online Foundation carries out 8 research projects together with performances, with MCKINSEY & COMPANY. the most authoritative international partners. Also ∙ ALTAGAMMA RETAIL EVOLUTION: including high-profile panel sessions, the study presenta- the evolution of luxury retail, with EXANE BNP tions have become highly-anticipated events among the PARIBAS. media and the business community. The luxury markets ∙ TAX FREE CONSUMPTION IN are analysed in terms of both supply and demand. THE EUROPEAN UNION: ∙ ALTAGAMMA WORLDWIDE MARKET MONITOR: Tax Free consumption in the European Union, Worldwide Luxury Consumption, with BAIN&CO. with GLOBAL BLUE. ∙ ALTAGAMMA HIGH END DESIGN MONITOR: ∙ ALTAGAMMA CONSENSUS: Worldwide Consumption of High End design forecasts on luxury market trends, carried out by the furniture, with BAIN&CO. Altagamma Foundation. ∙ TRUE GLOBAL LUXURY CONSUMER INSIGHT: ∙ BOATING MARKET INSIGHT: the global luxury consumer, with BOSTON global recreational boating market, with DELOITTE CONSULTING GROUP. ∙ ALTAGAMMA TOP WINES STUDY: global consumption and growth dynamics for top wines producers

ENTREPRENEURS

Through various forms of counselling and think tanks, Altagamma provides support on these issues and helps business owners, both individually and collectively, to understand the social and economic dynamics of the luxury sector and to refine their business strategies.

MANAGERS

For over a decade Altagamma has worked very closely IN MANAGEMENT IN FOOD AND BEVERAGE with SDA Bocconi University to train managers that shape professionals that are able to balance general are able to manage a world of intangible values in a management techniques and skills with the promotion of symbolic economy, reconciling innovation with the need intangible elements. In September 2015 the MASTER IN to preserve one’s identity. The MASTER IN FASHION, ARTS MANAGEMENT AND ADMINISTRATION kick off, EXPERIENCE & DESIGN MANAGEMENT (MAFED), the in collaboration with several artistic and cultural partners leading course of its type in the world, and the MASTER and institutions.

WORKERS

The legacy of artisanal expertise, passed down is committed in a project focused on the Talent Education, through the generations, is a gift that Italy has a duty including a mapping of both the skills required by to preserve and promote. Manual expertise is the Altagamma companies and the existing educational lifeblood of the Italian luxury industry, a key component programs in schools and companies. in its supply chain. As such, promoting manual labour The goal is the creation of an Altagamma educational is one of Altagamma’s goals. Since 2016 Altagamma, program, specifically focused on the soft skills shared by cooperating with Altagamma Companies HR managers, the different sectors of the High-End industry.

25 YEARS OF ITALIAN EXCELLENCE

In 2017 Altagamma celebrated its 25° anniversary, moving its offices in the very centre of the city and renewing its image identity, with the new logo and the claim “Italian Creativity and Culture”.

In September the “Culture and Creativity” photographic exhibition in Via Montenapoleone gave a glimpse into traditional craftsmanship, aesthetic and product innovation, the relationship with the terroir and Italian lifestyle. Twenty iconic images of the Altagamma Brands composed a multifaceted mosaic on the Italian Cultural and Creativity Industry and showed the different souls of Altagamma.

In the same days, the video mapping project From the Workshop to the Showcase, the Cinema of Arts&Crafts took place: the buildings along Via Montenapoleone turned into giant projection walls on which each night the stories of the Arts and Crafts that have made, and still make, the ’s world-class manufacturing came to life. The project was part of the MILANO XL program, promoted by the Ministry of Economic Development. ALTAGAMMA. ITALIAN CREATIVITY AND CULTURE

Italy’s high-end companies have a time- with which its member companies continually honoured elective affinity and a virtuous reinforce their links with Italy’s cultural and relationship with the country’s artistic and artistic patrimony. Art collections, patronage, cultural heritage: they are inspired by it, they sponsorships, corporate muse-ums and master perpetuate it with products that have high craftsmanship: Italian Creativity and Culture levels of cultural content and they support offers a snapshot of the extraordinary collective it with targeted initiatives. Celebrating its contribution that the Altagamma members have first 25 years, with this book the Altagamma made to the country’s cultural richness. Foundation is encapsulating the various projects

2015 NAUTICA ITALIANA ASSOCIATION

The best of ltalian Nautical sector was gathered in a new association, Nautica Italiana, affiliated with Altagamma and sharing the some positioning and the specific focus on the international markets. The association NAUTICA ITALIANA aims to bring together top firms from the entire sector to draw up a strategy for the development of the nautical industry. In May 2017 the first edition of the Versilia Yachting Rendez Vous took place in Viareggio. A new international event dedicated to the high end yachting and lilestyle industry.

2015 PANORAMA: AN IMMERSION INTO THE ITALIAN BEAUTY

In occasion of EXPO2015, Altagamma gave birth to craftsmanship, it shows how ltalian excellence is well Panorama, a 360° video-installation, located in the established in the savoir-faire and cultural heritage that innovative Piazza Gae Aulenti in Milan, that narrates ltaly has created over 3000 years of history. ltalian uniqueness in 15 minutes. Panorama is an In 2016 Panorama moved to New York, in Grand extraordinary story of beauty and ltalian excellence: Central Terminal, and then to Shanghai, during the local highlighting the strong link between nature, culture and edition of Salone del Mobile.Milano. 2013 LARTE

A perfect example of an inter-industry synergy and the Under the creative direction of Davide Rampello, Larte fusion of the creative industry with the world of art and is, at the same time, a cafe, chocolate shop, a ‘hosteria’ culture, LARTE is a concept restaurant developed at – in the original sense of a place “that hosts people” - a Altagamma and located in the centre of Milan where restaurant and gallery. each detail is inspired by the crème de la crème of the Italian lifestyle. 2012 MOSTRA ALTAGAMMA ITALIAN CONTEMPORARY EXCELLENCE

To mark its twenty-year anniversary, Altagamma The photos create a unique mosaic that promotes the developed a joint representation of the values and symbols “beautiful, high quality and well-crafted” products that characterise Italian luxury using a high-impact format of Italian luxury businesses. Coordinated by Cristina of great cultural value. Altagamma Italian Contemporary Morozzi, the project produced a photo book, published Excellence is a collection of snapshots taken by ten young by Rizzoli and Rizzoli International, and also inspired a Italian photo journalists, coordinated by the Contrasto travelling exhibition, which opened at the Triennale di agency, whose impartial and non-didactic perspectives Milano in December 2012 and continued at the Shanghai were entrusted with the task of providing us with an Italian Center from 29 April 2013. original vision of Italian excellence.

2011 IL SUCCESSO NELLE MANI

The Altagamma Foundation is involved in a project to children to pursue this path. The film includes appearan­ promote manual labour, “The Success in Your Hand”. ces by a series of Altagamma entrepreneurs (Gianmaria Aimed particularly at lower secondary school students Buccellati, Vittorio Moretti, Ottavio Missoni, Carlo Riva) and their parents, the project seeks to encourage them and other talented professionals from other companies 2009 “BELLA E POSSIBILE” (SKIRA) to consider pursuing a technical/professional career. (Paolo Dazzara of illycaffe, Clemente Olivadoti of , In association with the Milan Centro Sperimentale Federica Giorgi of Gucci, Francesco Rodriquez of Flos) In 2009 Altagamma embarked on a project to promote the di Cinematografia, a film was made to illustrate and whose success has been built on manual expertise. image of Italy in the world, leading to the publication of the promote manual work with the aim of encouraging book “Bella e Possibile” (Beautiful and Possible) by Skira. A study group made up of qualified professionals from different fields analysed the perception of Italy’s image overseas, examining its strengths and weaknesses, and suggesting guidelines for the effective promotion of the Italy “brand”.

STRUCTURE

Chairman Andrea Illy

Founder Chairman Santo Versace

Honorary Chairman Leonardo Ferragamo

Deputy Chairman Paolo

Vice Chairmen Armando Branchini Giuseppe Fontana Matteo Lunelli Claudio Luti Laudomia Pucci Lamberto Tacoli

Members of the board Nerio Alessandri Stefano Alessi Rossella Bisazza Marco Bizzarri Francesca Bortolotto Possati Maria Cristina Buccellati Brunello Cucinelli Claudio Domenicali Giovanni Geddes da Filicaja Aldo Melpignano Carmen Moretti Giuseppe Prezioso Dario Rinero Gabriella Scarpa Giovanna Vitelli

Alfredo Altavilla Fabio Boschi Carlotta De Bevilacqua Stefano Domenicali

General Manager Stefania Lazzaroni

Events & special projects Elena Besana

Communication and Press Office Edoardo Carloni

Events Ilaria Confalonieri

Executive Assistant Sonia Sbolzani

MEMBERS

FASHION DESIGN FURNITURE FOOD & WINS HOSPITALITY CARS - MOTORBIKES YACTHS HARD LUXURY OTHERS

Agnona Alessi Agrimontana L’Albereta Amico&Co Aurora Alberta Ferretti Alias Allegrini L’Andana Ducati Arcadia Yachts Buccellati Sigaro Toscano Bottega Veneta Artemide Baratti & Milano Bauer Baglietto Bulgari Moleskine Brioni B&B Italia Bellavista Bellevue Syrene Lamborghini Benetti Chantecler Skira Brunello Cucinelli Bisazza Biondi Santi Belmond Splendido Maserati Cantiere Delle Marche Pomellato Technogym Corneliani Boffi Castello di Montepò Bulgari Hotel Milano Cantieri Navali Vhernier Danese Ca’ Del Bosco Capri Palace Hotel & Spa del Mediterraneo Ermenegildo Zegna Driade Calvisius Caviar Cristallo Hotel & Spa Perini Navi Etro Fantini Domori Hotel de Russie Riva Fedeli Cashmere Fontanaarte Ferrari Trento Hotel Principe di Savoia Giorgetti Domori Lungarno Collection Gucci Kartell Feudi Di San Gregorio Masseria San Domenico Herno Living Divani Illycaffè San Maurizio 1619 Moroso Livio Felluga Town House Galleria Poltrona Frau Luce Della Vite Verdura Porro Masi Villa d’Este Rene Caovilla Valcucine Mastrojanni Salvatore Ferragamo Zanotta Nonino Sergio Rossi Ornellaia Stone Island Sanpellegrino Tod’s Segnana Valentino Versace

PARTNERS

Bain&Company EY McArthurGlen Simest Boston Consulting Group Fiera Milano Mckinsey&Company Unicredit BonelliErede Global Blue Pirelli Value Retail Borsa Italiana J.P. Morgan Robilant Associati Yoox Net-A-Porter Group Contactlab Key2people SDA Bocconi Deloitte LaRinascente SIB - Societa’ Italiana Brevetti HONORARY MEMBERS

INTERNATIONALS House Of Fraser, GB Rsh, Singapore Antonio Citterio Iguatemi, Brasile Royal College Of Art, GB Claudio Costamagna Al Ostoura, Kuwait Imaco, Russia Rustan Group, Filippine Carlo Cracco Al Rubaiyat, Arabia Saudita Imaginex Holdings, Hong Kong Saks Fifth Avenue, USA Michele De Lucchi Al Tayer Group, EAU Inform Interiors, Canada Sanki Shoji, Giappone Gillo Dorfles American Express Company, USA Interdesign, Cile Santa Eulalia, Spagna Massimiliano Fuksas Ass. Dimore Storiche Italiane, Italia Interior Design Magazine, USA Sanyo Shokai, Giappone Ludovico Einaudi Babochka, Russia Isetan, Giappone Sarika Rodrik, Cile Giorgetto Giugiaro Banyan Tree Group, Singapore Jamilco Zao, Russia Selfridges, GB Piero Lissoni Barneys New York, USA Jhsf, Brasile Space Furniture, Australia Alessandro Mendini Bergdorf Goodman, USA Kadewe, Germania Sun Motoyama, Giappone Mauro Micheli Beymen Holding, Turchia Kafea, Grecia Takashimaya, Giappone Davide Oldani Bloomingdale, USA Kenzo Tange Associates, Giappone Tate Modern, GB Mario Pedol Bosco Di Ciliegi, Russia Kurt Geiger, GB Tange, Giappone Fulvio Pierangelini Brunschwig, Svizzera La Galerie Semaan, Libano The Hour Glass, Singapore Michelangelo Pistoletto Carluccio’s, GB Le Bon Marché, Francia The Link, Singapore Lucrezia Reichlin Carouzos, Grecia Li&fung, Hong Kong , India Stefano Righini Central Department Store, Tailandia Lotte Dept. Store, Corea Del Sud The Wadia Group, India Niko Romito Central Saint Martins College, GB Louis Boston, USA Tianhong, Cina Nadia Santin Chalhoub Group, EAU Lumina Aydinlatma, Turchia Tony Salame Group, Libano Davide Scabin Cii, India Luminaire, USA Uae Trading Establishment, EAU Giovanni Zuccon Cinmar Lighting, EAU Mafatlal Luxury, India Verve, India Club 21, Singapore Mahagaya Perdana, Indonesia Villa Moda, Kuwait Conde’ Nast International, GB Melium, Malesia Visa International, USA ALTAGAMMA TERRITORIES Conde’ Nast Publications, USA Mercury Distribution, Russia Wallpaper*, USA Conde’ Nast Verlag, Germania Meubles Et Fonctions, Francia Weinland Ariane Abayan, Germania MonteNapoleone District Daimaru, Giappone Ministry Of Commerce And Industry, India Yamagiwa, Giappone Consorzio Cortina Turismo David Jones, Australia Mitchells/richards, USA Consorzio Costa Smeralda Deloudis, Grecia Mitsui, Giappone Fondazione Capri El Corte Ingles, Spagna Mitsukoshi, Giappone ITALIAN AMBASSADORS Euro Food, GB Mohit Diamonds, India Fashion Club 70, Belgio MoMA, USA Eleonora Abbagnato CULTURAL INSTITUTIONS Ficci, India Neiman Marcus, USA Massimiliano Alajmo Gruppo Ristoratori Italiani, USA Nordstrom, USA Paola Antonelli La Biennale di Venezia Hang Lung Group , Hong Kong Ogaan Publications, India Piero Bassetti Gallerie Degli Uffizi Harrod’s, GB Oger, Olanda Mario Bellini La Triennale di Milano Harry Rosen, Canada Paris Gallery, EAU Andrea Berton MART Harvey Nichols, GB Peek&cloppenburg, Germania Andrea Bocelli MAXXI Hearst Magazines, USA Printemps, Francia Massimo Bottura Pinacoteca di Brera Hindustan Times, India Rainbow Group, Macao Francesco Cerea Teatro Alla Scala