FOR IMMEDIATE RELEASE

ATTENTION : Arts Editors and Photography Collectors

LA GALERIE PRESENTS THE YELLOW RIVER BY ZHANG KECHUN Exhibition of photography

Hong Kong, March 2015 – La Galerie on Hollywood Road in Hong Kong is presenting an exhibition of works by Zhang Kechun featuring art photographs taken on the banks of the 2nd longest river in China. The exhibition opens Thursday March 26th and will run until May 1st.

Zhang Kechun has spent two years on the banks the Yellow River. He travels on a fold- up bicycle, following the river’s silted water from the coastal flats of Shandong, west, to the mountains of Qinghai.

As a boy, he read about the mythic river. As a man, he went to find its source. The Yellow River is a project inspired by the novel River of the North written by Zhang Chengzhi. Attracted by the powerful words in this novel, Zhang Kechun decided to take a walk along the Yellow River to experience and feel the father-like broad and wide brought from this river. The artist targeted to find the root of his soul : « while along the way, the river from my mind was inundated by the stream of reality. The river, which once was full of legends, has gone and disappeared. »

Through his work, Zhang Kechun wants to believe that nature and human beeings will together preserve the river. This collection shows also the drift of our materialistic society that pushes us to consume always more and more. But would possess more drive us to happiness ?

For the photographer, nevertheless, as a vast country with a strong history, its future is always bright. There is a descent in the matrix; there is her own nutrition to feed her babies; there is the power of creation to cultivate them strongly. The weak moaning finally will be drowned by the shout for joy. From this point of view, it seems, all shall be optimistic.

La Galerie invites all media on March 25. For further information and images, contact the gallery and visit the links below.

LA GALERIE CONTACTS Mr Cyril Delettre [email protected] Ms Marie-Florence Gros [email protected] www.lagalerie.hk

La Galerie, 74 Hollywood Road, Central, Hong Kong www.lagalerie.hk +852 2540 47777

LA GALERIE FOUNDERS

Cyril Delettre started as photo journalist working with celebrities for national magazines ( Match, L'Express, VSD, Les Cahiers du Cinéma, Le Nouvel Observateur, le Figaro Magazine, Balthaza) before starting to develop artistic projects. For the past few years he has shared his time between art exhibitions, large corporate projects in France (including monumental works for French railway stations) and directing short movies. Marie-Florence Gros worked in business consulting before starting an artistic career. First recognized as a lyricist (working in collaboration major French artists), she also found success as author with her first book “Tout contre”. She has a PhD in 18th- Century French Literature and an MBA from the HEC Business School. With a very sharp and artistic vision, she collaborates on different projects associating texts and visual art such as photography (exhibition Paris/New York, Grandes Lignes with the photographs of Cyril Delettre) or short movies.

ABOUT LA GALERIE

Located at 74 Hollywood Road in Central, La Galerie is one of Hong Kong’s first art spaces specializing in high-standard art photography and prints. Founders Marie- Florence Gros and Cyril Delettre have been “totally seduced by the energy driving the city” and want to share with the public their passion and expertise at this new gallery, right in the heart of the Asian art scene. La Galerie will cover and share all aspects of photography, from fine art photography to selected press photographs. The gallery will present international recognized masterpieces, as well as a collection of growing artists. La Galerie aims to become quickly the reference where collectors, investors and photography lovers will be able to learn, share, experience, live and buy art photography. La Galerie will not only be a gallery, but a space to be interactive for all artistic minds.

ABOUT THE ARTIST

Zhang Kechun, born in 1980 in province, China. He now lives and works in . He won the National Geographic Picks Global Prize in 2008, was nominated by Three Shadow Photo Award in 2012, nominated by Sony World Photography Awards in 2012 and 2013, nominated by the Prix HSBC Pour la Photographie 2014, and Arles Photo Festival Discovery Award in 2014. His works were exhibited on 2012 CAFAM-Future Exhibition in 2013, Photo Biennial in 2013, PHOTOQUAI World Photography Biennale in 2014 and Arles Photo Festival in 2014. His works were reported by many medias, such as Time, BBC News, Telegraph Magazine, China Photo Magazine.

La Galerie, 74 Hollywood Road, Central, Hong Kong www.lagalerie.hk +852 2540 47777

ZHANG KECHUN

Born on December 14th, 1980, in Bazhong, Sichuan Province, China, the photographer graduated from Sichuan Radio and TV University, advertising art and design professionals.

Exhibitions

2013 - 4th edition of PHOTOQUAI world photography biennale (Musee de Quai Branly,Paris,France )

6th "L'Iris d'Or Award Exhibition" (Somer Set House, , UK)

Collection Exhibition, 1st Beijing Photo Biennial, (The China Millennium Monument, Beijing, China)

Delhi International Photography Festival (, India)

5th Dali International Photography Biennale (Dali, China)

6th LOOK3 Festival of the Photograph (Charlottesville,USA)

3rd Chengdu Multi-dimensional View Photo Exhibition (Fanmate Art Museum, Chengdu, China)

Remote Places, Close Spaces (Street Level Photoworks ,, United Kingdom)

1st Future Master Exhibition (Winshare Art Museum, Chengdu , China)

2012 - Get It Louder (Sanlitun Village , Beijing, China)

The Interactions Yixian International Photo Festival (Yixian, China)

8rd Angkor Photography Festival (Siempeap. Kampuchea)

La Galerie, 74 Hollywood Road, Central, Hong Kong www.lagalerie.hk +852 2540 47777

THERE THERE Photographic Exhibition (Cork City, Ireland)

4th International Photography Biennale (Jinan, China)

CAFAM · Future Exhibition (CAFA Art Museum, Beijing, China)

Crossover: 2013 Three Shadows Photography Award Exhibition (Three Shadows Photography Art Centre, Beijing)

2010 - Right In Front of Your Eyes Exhibition (Chengdu International Photography Center, Chengdu, China)

Southern Documentary Photography Exhibition (Guangdong, China)

Awards

2014 – Nominated to Les Rencontres d'Arles Discovery Award Nominated to the Prix HSBC pour la Photographie

2013 - Nominated to Sony World Photography Awards

2012 - Nominated to Sony World Photography Awards

2008 – Winner of National Geographic Picks Global

La Galerie, 74 Hollywood Road, Central, Hong Kong www.lagalerie.hk +852 2540 47777