The independent magazine for Xero users, by Xero users ISSUE 16 magazine
COVER STORY
Let Receipt Bank Do It, So You Don’t Have To
INTERVIEW Steve Vamos Xero’s new CEO
ISSN 2054-7226 16 Plus lots more from Xero connected Apps
9 772054 722009
Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 1 Brought to you by Brought to you by PKF New Zealand View Point Tax Brought to you by PKF New Zealand Proposed Ring-
PKF Asia Dorian Crighton, Business Jono Bredin, Head of Tax Advisory Services Director, Director, PKF Bredin McCormack PKF Goldsmith Fox - Recastle - Dunedin Christchurch [email protected] Fencing of [email protected] catches the Residential
Chris Lamb, Business Advisory Services Director, PKF Property Losses Rutherfords - Palmerston North Xero Bug [email protected]
A ny day now, Inland D orian Crighton from interest of the Asian delegates go to As far as the rest of the conference Revenue is expected to Christchurch and Chris another level as they watched how went, China is, of course, hugely finalise their views on a proposal Lamb from Palmerston North Xero was transforming how their significant and PKF has a broad which will limit the ability of a recently attended the June PKF clients could do business in Asia. representation in China. We learnt property investor to offset losses Asia Pacific Conference which took The hands-on Xero demonstration a lot from the PKF China desk from their residential property place in Ho Chi Minh City, Vietnam. was presented by one of their local about how clients who are looking portfolio against their other staff from Hong Kong and grabbed to invest into China ventures can income (for example salary and With 105 attendees from 19 the attention of the audience going get help with establishment of wages) to reduce their income tax countries this was a real eye opener through the power of Xero and its companies, taxation advice and liability. to the rapid pace of change across ability, for instance, to auto code practical support on the ground. Asia and the Pacific. transactions using AI. In what is another targeted policy Of course, no visit to Vietnam would measure, the Government expects A stand out at the conference was This was such a good example of be complete without some site the introduction of loss ring-fencing a presentation from Xero which technology rapidly going global seeing so we spent the last day rules to help level the playing field really caught the imagination of and an outcome from that has been visiting the Cu Chi tunnels which between property speculators/ those attending. Xero have now a monthly “Xero Zone” webinar were quite amazing. They even investors and home buyers. opened an office in Hong Kong run by PKF International. The goal had a shooting range where you The Government considers that below), this investor would be able shares in a company, or to fund a as well as Singapore and have of this webinar is to share the could try your hand at an AK47 investors (particularly those who to claim an overall rental loss of trust or other entity, that acquires 30 staff between these two Asia knowledge built up from the early rifle or M60 machine gun – who are highly-geared) who are able to $3,000 in their tax return. Under residential investment properties. offices significantly beefing up their adopters of Xero in New Zealand said accounting conferences were claim a tax deduction for mortgage the ring-fencing proposals, they The proposed commencement date presence in the region. and help PKF Asia firms build a boring? interest often leading to a refund would instead declare nil income in for the ring-fencing rule is the start solid and growing Xero skill set and of PAYE paid, helps them to outbid their tax return and carry forward date of the 2019-20 income year (1 What was fascinating was to see the business offering. owner-occupiers for properties as the loss of $3,000 to offset against April 2019 for most taxpayers). they are not allowed to claim the future rental or property income. The impact of the ring-fencing rule same deduction. is definitely something to keep in Inland Revenue has also thought mind if you own or are considering The proposal is that loss ring- ahead to consider the avoidance investing in residential rental fencing will only apply to rules that will be required to properties. “residential land” as currently prevent structuring around the defined for the bright-line test and proposed ring-fence. For example, For further information or advice, would not apply to a person’s main investors circumventing the rules please contact Jono Bredin at jono@ home or land that is already subject by borrowing funds to acquire pkfbmr.nz or call +64 3 951 3162. to tax on sale. The proposal is for the rules to apply on a portfolio Property 1 Property 2 basis so investors would still be Rent received 20,000 15,000 able to offset losses from one rental property against profits from Expenses paid 12,000 7,000 another property. Interest paid 12,000 7,000
Currently (see example in the table Profit (Loss) (4,000) 1,000 i / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / ii Brought to you by PKF New Zealand Xero Tips Xero Apps Brought to you by PKF New Zealand Making the most Xero Gems Chelsea Connell, Xero Kelly Nixon, Xero Consultant, PKF Hamilton - Implementations, PKF Hamilton Rutherfords - Palmerston North [email protected] [email protected] of Xero Apps
op tips to make your life in emails. When you receive bills you need to do is click “Ok”. P ushing the boundaries to generate follow up emails that issues are solved quickly. I would T Xero a breeze from suppliers via email, simply is something I like to do, have a humorous edge to them. We work closely with our Accounting forward them to your “Xero Bills” 3. Are your customers or suppliers and we found that with a group found this was effective in bringing team and pick up on coding My name is Chelsea Connell, a address and they will arrive as using Xero too? Share your Xero of Apps that link to Xero we could down debtor days, highlighting feedback so their regular reporting Chartered Accountant and Xero a draft Purchase in Xero. Once Network Key with one another. automate the administration for issues to be resolved and making and GST work can go smoothly. Enthusiast at PKF Hamilton. I have you have completed entering This will allow invoices to flow our clients and support them sure follow up happened. been working with Xero in public the invoice details in Xero, you between you and your customer/ remotely without sacrificing Where Inventory is involved we’ve practice accounting firms for 6 can save the bill and attached suppliers Xero files directly. The efficiency. How do we do that you On the Creditors side once again we used Unleashed and I again work years. I love working out at my will be a PDF copy of the original invoices will show up as a draft might ask? used Receipt Bank incorporating alongside our Accounting team local F45 Gym and don’t mind a few bill. No need to print off any for you to approve. No further everything we had learnt internally where their technical knowledge is cheeky wines on a Friday – it’s all hard copies – your invoice is now work required…except making or Well most administration systems including getting the client’s required. That’s the key really that about the balance. Connect with electronically stored within Xero! collecting payment! include Debtors and Debt suppliers to email invoices direct we are wider team supporting what Chelsea on linkedin. Collection, Creditors and Payments, to Receipt Bank. What was so our clients require. Are you currently using Xero but 2. Download the Xero app. When Payroll, General Ledger Cashbook effective was that at any stage in feel like you aren’t maximising all you are making purchases on and Reporting plus sometimes the approval or payment process I like to think we take the of the features available to you? your credit card or business card, Inventory. That meant quite a bit of the client could open a copy of the headaches out of running a Here are my top tips for efficiently simply take a photo of the receipt learning to get up to speed with the invoice to check. business so that our clients can managing your paperwork. via the app, enter the supplier Apps that drive each area. focus on what they do best. If you details and throw away the For payroll we used a local would like to know more about 1. Every Xero file has a unique paperwork. Bank reconciliation When we looked at Debtors the provider, Smart Payroll who have how we can help, email me at kelly. email address linked to becomes a breeze because Xero ideal situation was where our the advantage that they handle [email protected] Purchases. Save this email will match the bank transaction clients used an App like Workflow all the payroll filing with the tax address as a contact in your line with the receipt for you. All Max to monitor their work and department. Not that I get involved generate Invoices that could then in payroll as one of my colleagues be exported straight to Xero. That is the expert in that as you can’t do way the client drives what goes everything. into the invoice and we just pick up what goes into Xero debtors. At the heart of everything is the Xero General Ledger and I like to When it came time for Debt keep my reconciliations right up to Collection I used Debtor Daddy date so that any Debtor or Creditor
iii / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / iv The powerful financial project management software that over 10,000 businesses love. Here’s 5 reasons why:
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Get 25% OFF your first 3 months Get started for FREE workflowmax.com/start Use promocode: 25percentOFFXU 2 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 3 Introducing InView - Why is software Re-thinking accounts SAVE! 46 Synchronise Xero invoices 66 integration essential? 98 payable automation on Xero- Welcome to issue 16... and bills to your calendar delivers 90% productivity gain connected 11 questions to ask App INTERVIEW Q & A with when choosing an online Automating tax codes subscription 68 fees Brought to you by 48 David Urry, Co-founder / payroll provider 100 for bureau businesses Chief Experience Officer, IntegraPay > Page 18 UK FOCUS Maximising Out with the old, in 70 automation to boost your 102 with the new magazine Microkeeper in the How future-forward bottom line 6 marketplace 24 businesses manage the Integrating Xero with The independent magazine changing B2B landscape NEW XERO PRODUCT 104 your subscription for Xero users, by Xero users EVENT 72 Reduce the hidden costs management system for Issue 16 7 Accountech.Live CASE STUDY Xero works of managing expense claims for streamlined accounting 28 for large businesses too your clients and your practice CEO: COVER STORY Let Meet BGL - Your David Hassall (Co-Founder) 8 ReceiptBank do it, so you TUTORIAL How to Approval Donkey: doing 106 partner in compliance Managing Editor: don’t have to 30 improve your workflows 78 the donkey work for Wesley Cornell (Co-Founder) Director of Strategic Partnerships: with templates in SuiteFiles 48 approvals How to avoid and Alex Newson INTERVIEW Q & A with 108 manage Scope Creep Admin Assistant: 12 Steve Vamos, CEO, Xero CASE STUDY Taylorcocks EVENT Accountex Becci Linscott and ApprovalMax Is your technical Editorial Assistant: 32 80 Blaze Hassall establish end-to-end cost control New Xero resources to 110 advisory service 52 recommend the right app Bank rules in Xero industry-relevant? Editorial/News Submissions: The journey to start, to your clients 82 If you have any editorial content (news, grow, merge or sell your Embracing the new-age comment, tutorials etc.) that you would 34 like us to consider for inclusion in the next accounting firm Add-ons help you 112 of accounting: keep up edition of XU Magazine, please email us 86 increase profitability and or risk falling behind at [email protected] improve cash flow
Advertising: CASE STUDY 5 reasons [email protected] CASE STUDY Hospitable 116 why accountants love 88 cloud SuiteFiles T: +44 (0)116 298 60 80 E: [email protected] W: www.xumagazine.com INTERVIEW Q & A with APPS COMPARED 92 Richard Francis, Founder 118 Practice Management ‘Xero’ is a trademark of Xero Limited (New 12 and CEO, Spotlight Reporting Zealand). XU Magazine is collaboratively NEW XERO produced by an independent group of Xero users and is not affiliated in any way 52 122 CONNECTED APPS with Xero. All other trademarks are the Has cloud become king? 34 New to the Xero App Marketplace property of their respective owners. 16 EVENT © XU Magazine Ltd 2014-2018. All rights reserved. No part of this magazine may NEW App Discount Codes The three C’s of surviving 123 Accounting Live be used or reproduced without the 18 Flexibility and control - 56 the bookkeeping written permission of the publisher. XU 36 serving two masters in a revolution NEW RELEASES Magazine is published by XU Magazine INTERVIEW Laura more digital tax world Updates and new Ltd (08811842), registered in England and 124 Wales. Registered office: 12 Jordan Street, 20 Venables, Event Director, AccountKit: Efficiency releases from the Xero App Liverpool, L1 0BP, United Kingdom. All Accounting Business Expo / For the love of efficiency: 58 tools for the cloud age 92 Marketplace information contained in this magazine Accountech.Live 38 an interview with FGS is for information only and is, as far as we are aware, correct at the time of Advisory Managing Director 5 steps to scenario APP DIRECTORY going to press. XU Magazine cannot 60 planning for CEOs 128 Over 700 Apps accept any responsibility for errors or Keep customers loyal, win inaccuracies in such information. If new business Why you don’t need TUTORIAL How to: match GoCardless, have just you submit unsolicited material to us, 40 you automatically grant XU Magazine 62 another add-on app. And 96 incoming bills with 138 launched ‘down under’ a licence to publish your submission in neither do your clients! purchase orders whole or in part in all/any editions of the magazine, including in any physical or digital format, throughout the world. Any material you submit is sent at your risk and, although every care is taken, NOW OVER neither XU Magazine nor its employees, 40 agents or subcontractors shall be liable UPDATED FOR App/Service Directory for loss or damage. The views expressed in XU Magazine are not necessarily the Turn to page 128 700 views of XU Magazine Ltd, its editors or its 20 Four key trends for global 2018! APPS contributors. 44 payroll management
4 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 5 Microkeeper in
@Microkeeper
Joel Davis, Co-Founder / Software Developer, Microkeeper the marketplace Self-confessed nerd, Joel has a passion for utilising technology to create efficient processes. The latest addition to the Xero marketplace, Microkeeper is Whether it’s stacking the dishwasher or creating Australia’s Australia’s all-in-one software solution to Rosters, Timesheets first comprehensive online payroll solution, Joel looks for the most and Payroll. Joel Davis, Co-Founder and Software Developer streamlined way of doing things, and won’t stop until he finds it. at Microkeeper talks about creating Australia’s first integrated As lead Software Engineer at Microkeeper, he spends his days Rosters, Timesheets and Payroll, joining the Xero marketplace coding, creating a seamless user experience and, of course, and why software solutions are the key to business growth... pondering ways to save time.
W hen presented with a In a different era this kind of One of our newest users problem, business instincts growth would have been almost successfully utilised multiple kick in and we start thinking of impossible, but the answer to all software solutions, in order to solutions. these problems can be summarised ensure its rapid expansion could be in one word... software! achieved as efficiently and pain-free Accounting issues? Talk to an as possible. accountant. Like most modern software apps, Sales issue? Talk to a marketing Microkeeper was developed Xero was being used prior and firm. after witnessing the frustration could handle the workload as it Workload overflow? Hire more staff. of repetitive manual business grew. administration tasks. We saw However, in the modern world of rosters being created in Excel or on Microkeeper was implemented, business our human instincts can whiteboards and payroll officers allowing staff to clock their work sometimes let us down. Too often driving around to multiple worksites hours and assign it to jobs. And we try to apply a quick band-aid to collect timesheet data. HR software made hiring and fix, rather than taking a step back onboarding staff to Microkeeper to consider long-term, scalable We could see the impact a digital seamless. solutions. solution could have for these businesses. After some research, Adopting a range of complimentary Business weak spots are often we couldn’t find a system that software solutions prior to their amplified when undergoing incorporated more than one growth made sure they were ready expansion. Whether it’s multiple component (rosters, timesheets or for the changes that came their way. worksites, extended hours or payroll) tailored to the Australian They could then focus on getting additional employees. workforce. As these processes are their job done without getting all linked, it made sense to us to bogged down in the paperwork. How these growing pains are dealt have a system that could move with can be the difference between through each stage of the wage There are many different aspects to a short-lived boom and setting up a process. consider when growing a business, long-term platform for success. but software should be the first Recently, our integration with Xero consideration. How do we hire over 1000 has brought about even more employees? functionality, allowing payroll data Software is not one-size-fits-all. to be exported directly into Xero. To experience multiple benefits, How do we deal with invoices choose solutions that integrate coming in from 140 different sites, This level of automation results easily to your existing processes where over 300 expenses a day in an increased ability to and that are complementary to each need to be claimed? manage more demanding work other. environments, allowing for easier Time spent at the start to consider How do 1500 staff clock on every scalability. We’ve seen businesses your unique business needs will day and how do we turn that grow from 100-1400 staff in a save time tenfold in the future. timesheet data into payslips? relatively short period of time.
6 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 7
ALIVE_XUMAG_AD_210x297_4C_PP.indd 1 22/6/18 2:36 pm Cover Story Cover Story
1
COLLECT CLIENT 1 2 Let Receipt Bank RECEIPTS AND INVOICES ORGANISE AUTO FETCH PAPERWORK INVOICE @ReceiptBank 3 Damien Greathead is the ENTER DATA Vice President of Business INTO XERO do it, so you Development for North America 2 at Receipt Bank. He’s responsible for building Receipt Bank’s AUTO MATCH TO accounting channel in the United 4 BANK FEED States and Canada. Damien works with accounting firms of all REVIEW THE sizes who want to leverage cloud BANK STATEMENT don’t have to IN XERO technology to grow their firm. Prior to Receipt Bank, Damien was a Director at 2020 Group 3 USA, which was acquired by 5 Panalitix in 2016. Damien speaks AUTO PUBLISH Finding the time to add value TO PAID to state and national accounting IDENTIFY PAID associations around the world ITEMS on topics including change Data is the lifeblood of accounting. From compliance to advisory, it forms management, marketing and the raw material for accountants and bookkeepers all over the world. technology. 6 APPROVE THEM IN 4 THE PURCHASE LEDGER RECONCILE But, if the ultimate goal is to use a business’ financial information to provide 7 utility of some kind, professionals have been spending the lion’s share of MARK PAYMENTS 8 their time just getting hold of the information they need to get started. AGAINST THEM RECONCILE
Now though, the balance is shifting. Instead of spending your time gathering paperwork, entering data and combing through bank feeds just The real power comes when the implementing mobile technology. spent millions developing a phone process is connected – a series of Suddenly, everyone had the ability that everyone could use, even the to get to that final reconciliation, you can flip the process. The journey to events where each enables further to view the same information most technophobic clients could be reconciliation can now be almost instant, leaving you free to use your time efficiencies. We are now at a place instantly, wherever they were. brought on board. as you choose... where this is possible. The main problem was that the Having pioneered app-based Electronic document capture information they were looking at receipt capture early on, Receipt T he Connected World The advance of digital commerce solutions. Each of these offers an enables automatic data recognition, was seldom ‘real time’. Due to Bank also expanded mobile has changed all of this, especially incremental increase in efficiency. which can then be matched to traditional processes of delivering interactions to include Whatsapp- The main reason businesses lose with the increasing ubiquity of open One of the simplest ways is also the a bank feed for certainty, and records once a quarter, or even style messaging to clarify receipts time on data gathering is paper. APIs. More and more transactions most seldom used - simple email reconciled instantly and safely. once a year, the data was often and invoices, as well as automated And even in the Xero cloud age, take place entirely online. forwarding. months out of date. submission reminders to prompt physical records are still slowing So how does this work in Receipt clients to send in their documents. down the process. In fact, much of For example, when your client Every email provider, from Office to Bank? Mobile apps that captured receipts the traditional bookkeeping process pays a utility bill by direct debit, Gmail, offers the ability to forward changed all this. Suddenly Accounting is now moving from is just moving information around. your energy supplier generates an emails based on sender. With one Data is Mobile documents could be shared the a mobile-capture system, where electronic invoice. It’s possible for simple change, your clients would moment they were received. The receipts can be snapped on the go First, clients need to get their that invoice to be picked up, the never have to remember to forward One of the biggest early advances real-time dream was finally a reality. once physically received, to an API- receipts and invoices to their data recognised and transferred a supplier invoice to you, or lose in real-time accounting was And since Apple and Google had based system where documents accountant or bookkeeper. This to their books, along with proof of their audit trail in a busy inbox. usually involves the dreaded payment, without any effort from shoebox of paperwork, or it might you. So why doesn’t every small have progressed to an email of business just set their suppliers’ scanned PDFs. In this case, all that’s left for you to email addresses to automatically do is click ‘Reconcile’ in Xero. The forward to their accountant or 2000+ Suppliers Either way, someone then has to next step is up to you. But how do bookkeeper? The truth is that, in spend hours typing all the data you build an automated process isolation, most partial automation Now Integrate Directly into a spreadsheet or into Xero. It’s that’s also fully reliable? systems deliver too little value to slow, it’s boring and it’s really easy make this worthwhile. With Receipt Bank to for errors to creep in. Then it’s time End-to-End Automation to comb through the bank feed to After all, when every document Sync Invoices work out which items are paid and With such a convoluted process, still needs two minutes to be unpaid. it’s no surprise that there have transcribed into Xero, what is the been many partial automation incentive to save two seconds?
8 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 9 Cover Story Cover Story
are captured as soon as they are document. accountants and bookkeepers can the bank feed, it can be published Now, however, reconciliation has Now is the time to make the generated. trust, as it learns from you just like straight to Paid Items and become the first step on a journey bookkeeping switch - stop spending This changed with the advent of AI a member of your team. reconciled straight away. of adding value. With one click, your time just getting the data and Receipt Bank’s Invoice Fetch links and machine learning. It’s all part of building control and accountants and bookkeepers start using it to make a difference. directly to over 2000 suppliers that Matchmaking certainty into every step of the have a solid foundation for advice, Receipt Bank puts you into control deliver their monthly invoices via Receipt Bank was an early adopter bookkeeping process. forecasting or even just growing the of the process. What you do with an online portal. This means our of applying these new technologies The introduction of bank feeds size of their practice. the time you save is up to you. system can pick up the invoice in the accounting space. There was was a huge step for Xero users. The Bookkeeping Switch automatically, import it into the a common refrain that machines Everyone could now save huge We’ve seen sole practitioners client’s account and extract the data could never know clients as well as amounts of time on reconciliation Once, bank reconciliation was handling over 200 clients on FIND OUT MORE... straight away. their accountants. And we agreed. by matching transactions directly to the final result of a long, arduous their own, thanks to the effective a bank feed. process – the sigh of relief that implementation of automation tools Visit Receipt Bank at There’s no work for the client, the That’s why Receipt Bank’s signalled a safely balanced like Receipt Bank. -> www.receiptbank.com bookkeeper, or the accountant, just extraction module learns from We have the ability both to use it as transaction. instant collection. accountants and bookkeepers. the final check in the system, and to In fact, every single user has a pull the data earlier in the process Going Beyond OCR dedicated machine learning map as a source of truth. Not only is this that learns from their preferences essential to check the accuracy of OCR stands for Optical Character and expertise. extracted data, but it also helps Recognition, and it’s been around in answer the age old time drain of various forms since the early 20th That means every time you edit and working out whether an item has Users submit documents century. OCR software is designed review the data extracted by our been paid or not. to analyse images of printed system, for example, correcting a 4x faster text and turn it into data that a supplier, the algorithm learns and So, if you’re client sends in a receipt computer can process more easily applies the rule to similar items. which matches a line in their bank – or put into a spreadsheet/general feed in Xero, we let you know. We via mobile app ledger. We now process over 4,000,000 even put the bank data right next receipts and invoices every month, to the extracted data, so you can Applying it to receipts and invoices with the highest accuracy of any check it’s all correct. has always been a challenge cloud app. Processing times have as there is no set format for decreased by 80% in the last year Using Xero’s API, Receipt Bank can transaction records. That makes alone. publish to a variety of locations in it hard to set rules for how a the ledger. Since users are notified machine should approach reading a The end result is automation that instantly if an item is already in
• Create beautiful business structure diagrams for your clients Machine Data Machine Extraction Review • Track client correspondence in one accessible place • Simplify inter-entity loan reconciliations PERSONALISED across your Xero clients MACHINE • Automate fuel tax credit calculations LEARNING straight out of Xero • Automate reconciliations of equipment fi nance across your practice + much more
Algorithm User Learns and Review Updates
INTEGRATES WITH: 10 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 11 Xero, Xero Practice Manager, NowInfi nity, BGL and more.
LVC128_AccountKit_XU_half_page_ad_210x140_FA.indd 1 20/06/2018 10:01 AM Interview Interview
It is amazing to be tech-leaders to cultivate effective XU: joined by the new CEO leadership and management of Xero, Steve Vamos. I’m sure you practices. have been asked this so many times now, but how does it feel to be the I had been working with Rod and CEO of such an amazing company? the Xero leadership team for 18 months on the businesses global It’s fantastic to be at operating model before stepping SV: Xero. What Xero has into the CEO role. achieved over the past 10 years, and the community of customers You are still fairly new and partners that we have around XU: to the job, what do you the world is remarkable and very feel you can personally bring to special. The opportunities ahead for your newly appointed role? Xero are huge when you consider that less than a quarter of small My experience leading businesses around the world are in SV: and working in the cloud. organisations that are changing fast. I have been involved in the Before we talk through technology field for the past 30 XU: all things Xero, it would years and have seen a number of be great to know how your journey large shifts. I’ve seen these changes supported me in my career - too so far has led you to this point? take place at tech start-ups and many to mention here. large multinational corporations. My career in the tech With you taking over as SV: industry started at Today the world is changing XU: CEO at Xero it feels like IBM working across various sales, more than ever. Managing and the start of a new era. What vision/ marketing and general management navigating change effectively is direction do you have to take Xero positions for 14 years, before a core competency that leaders forward? leaving to join Apple as managing in business must have. An open director Australia and New Zealand mindset is also vital. This is an area Our founder, Rod Drury, & Asia Pacific. I am passionate about. SV: had great vision and we remain committed to the purpose My time at Apple overlapped with At Xero, I’m working closely with and mission that sits behind that. the return of Steve Jobs as interim the leadership team to navigate This includes bringing the benefits CEO. It was during this period that change, as we continue to grow and of cloud accounting to as many I learnt the importance of the focus drive adoption of new platforms for small businesses as we can around and the tough choices he made to small business and our partners. the world. Also, helping small turn Apple around. business grow by better connecting Have you set yourself them to those they do business I left Apple to become CEO of XU: any personal goals to with and making everything ninemsn, an online media industry achieve whilst in the role of CEO? they do easier to do with Xero. startup that was burning about $3 Working closely with and enabling million cash a month, with little to I’d love to see every accountants and bookkeepers to show for it, in a market for digital SV: small business in the be the supporters and coaches of advertising which was completely world benefit from cloud accounting small businesses is a big part of new. When I left 4 years later in and I want to see Xero become that. 2002, the company had the largest the best international technology audience of any online advertising company it can be. What are the positives media business in Australia and XU: and negatives that can was growing revenue rapidly. Who has been your arise from a large company, such as XU: biggest inspiration to Xero, changing their CEO? Q&A I then joined Microsoft as managing help lead you to this point in your director for Australia and New career? I have great respect Zealand, where I worked with my SV: for Rod and all he team to increase our growth from Definitely in my earlier has achieved with Xero. There is low single to double digit growth SV: years, my Dad, who I continuity in the work we have done Steve Vamos rates. followed to IBM at the beginning of together over the past 2 years, my career. Having him as a mentor which has made transitioning to our Over the past decade, I’ve helped me enormously in my career. new roles (me as CEO and Rod as a CEO, Xero continued to be heavily involved There have been many great people non-executive director) very smooth in the tech sector as a Board I have worked with over the years and much easier than people might director; coaching and mentoring who have taught me a lot and have expected.
12 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 13 Interview
Xero has had an XU: amazing year of growth worldwide. How exciting was this to be apart of and how was it achieved?
It is great to be SV: apart of Xero and to have observed what has been achieved. We now have 1.4 million subscribers around the world in 180 now integrate with. What is the changing but the principles that countries. We have a lot more to future vision for the ecosystem? guide us won’t. We are committed We make do and we will constantly look for to our people and partners. We are opportunities to do everything that The ecosystem is going committed to our vision, mission we do better going forward. SV: to become more and and purpose. These won’t change. more important to us over time if The way we operate will continue It was great to meet we are to realise the opportunity to change - it must so we keep on payments easy. XU: you at Xerocon Atlanta, of Xero as a platform for small doing beautiful business with our how did you find the event? business. We need our app customers and partners. partners to provide a broader range It was great. I love of services that build on our core When you’re not busy SV: Xerocon and the energy accounting engine to make that a XU: with Xero what can we we see in our partners for helping reality. find you doing? small business. Xerocon is all about what makes Xero special Is there any exciting I love travel (lucky for - celebrating the bond we share XU: news or new SV: that, given what my job with partners and growing our developments our readers can demands), reading (author Robert relationships. expect to see from Xero in the next Harris is my favourite), watching 12 months? sport on TV (especially American Xero seem to be more Football and my team, the New York XU: specific with the Every aspect of our Jets), exercising (I love walking), ecosystem app partners that you SV: business is constantly and spending time with my family.
square.com 14 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 15 Has cloud @GoCardless
Josh Sasto is Head of Partnerships at GoCardless, the UK’s leading Direct Debit solution.
GoCardless integrates with Xero become king? to bring small businesses and FIND OUT MORE... their accountants a fast, hassle- free way to automate customers’ payments and improve cash flow. To view the full GoCardless Accountants Benchmarking 5 key findings from the Accounting 2018 Report, visit: gocardless.com/guides/ Benchmarking Survey 2018 reports/accounting Is cloud accounting delivering on its promise? Josh Sasto from GoCardless reveals some of client adoption of cloud? are the defining factor in making collect their own fees – and advise the key findings from their recent Accountant Benchmarking Survey 2018 – and explains the strategy succeed – and that their clients to do the same. This how there’s still work to do when it comes to getting the most from the Xero ecosystem... At base level, there are 3 key things means providing the best possible data also shows that uptake to get right: training, education and support for matters: firms who move a greater 1. Communicate the benefits of the your team. percentage of their payments to F or most Xero practices, 2. Cloud helps you grow and drive as Xero Head of Accounting and Xero ecosystem Direct Debit are really feeling the the cloud journey is well profits The Wow Company founder, Paul 2. Make it easy to switch to cloud With online training like Xero U benefits. underway, but has the digital Bulpitt, recently noted: 3. Provide onboarding and ongoing available, it’s easier than ever to approach to accounting and place increased use of “It’s a no-brainer to have Xero education train your team, as Sharon Pocock Having an automated cash business advice achieved its full tech as a top priority. for the accounts and apps like of Kinder Pocock mentioned at our collection process really does potential in the UK yet? In short, The no. 1 priority for accountants in GoCardless and Receipt Bank That’s a methodology that works for Accountex panel session: unlock both time and cash, as has cloud become King within the our survey is acquiring more clients, providing a platform that we can Xero partner, Wilkins Kennedy, as Ben Nacca of Cone Accounting UK accounting industry? with 41% making it their top priority. operate from as a business. The Simon Woodhams, Head of Cloud “Our staff tend to have done their explained to us recently: That focus on client acquisition is time and efficiency savings of Accounting Software, explained in Xero certification before they join This Spring, we surveyed 297 UK nothing new, but what’s interesting having something like GoCardless our recent panel discussion at the and then we do regular monthly “Most accountancy firms have a accounting firms to gauge the is how technology is increasingly to collect our fees automatically is UK Accountex event. updates. Most of the software debtor list with a lot of money on impact of accounting technology on helping firms to win these clients. insane – we’d probably have grown providers we use have really the table; with Direct Debit we’re practices today. Here are 5 of our more quickly and earlier if we’d had “If we’re onboarding, we’ll always good help centres with quick 2 or never owed any money, which is findings. 23% of firms see increased use of Xero and Receipt Bank etc. in place tell you about what software we’re 3-minute videos – so you can train really good for business. The set-up automation and technology as a top sooner.“ going to provide for you. Then in 2 up as you need to.” process for GoCardless is pain-free 1. Xero is the UK’s accountant’s priority. or 3 weeks’ time there will be a free – and once everything is set up, first-choice platform 3. Client adoption still needs training session. We give clients the 5. Cloud payments unlock time and cash collection takes care of itself” With an increased focus on improvement software, we follow it up and we do cash of firms recommend technology: regular updates. That continuous What’s next for the cloud? Xero. Xero was the of the average firm’s learning is more the way forward of the average firm’s platform of choice among the • Firms are seen as tech-savvy client base use cloud now, rather than just getting clients pay by Direct So, is cloud king? Based on the firms that took part in the survey, and app specialists in the accounting. According to our certified.” Debit. Our survey found that 42% of findings of our benchmarking with over 67% of respondents marketplace survey, on average, 53% of a the average firm’s clients pay their survey, UK accountants are recommending Xero to their clients, • Businesses benefit from the firm’s client base is using cloud 4. Staff need more cloud training fees using Direct Debit - and more embracing the online approach and and 45% using Xero themselves. efficiencies of automation accounting. And of that 53%, only importantly, that there is a clear using it to deliver a more efficient, • Staff spend less time keying in, slightly more than half (57%) are of firms don’t provide correlation between Direct Debit attractive and profitable kind of That’s good news for the future and more time with clients using the firm’s preferred software. compulsory internal usage and a firm’s average debtor accounting firm. But there’s still expansion of Xero, especially • Firms can offer deeper insights cloud training. An impressive 73% days, as well as the time they spend work to do. given Xero’s recent rebrand to the and value-add services Having half your clients still of our survey respondents said chasing payments. ‘Beautiful business’ strapline and • Client:Bookkeeper ratios are unconvinced of the cloud approach they had adopted cloud accounting Staff need better ongoing training, the company’s increased focus on boosted, increasing practice may sound surprising in 2018. But well or very well. But of the firms The higher the % of client fees more clients need to switch to cloud becoming a full-service business efficiency it’s less surprising when you factor we spoke to, only 40% provide taken through Direct Debit, the and firms need to increase their use platform and ecosystem, rather • Fees are lower due to increased in that 85% of firms don’t make it compulsory cloud accounting lower a firm’s average debtor of automation to help them achieve than just an accounting software client numbers and economies mandatory for clients to use their training for their accountants, and days are likely to be and the less the full potential of the cloud. application. of scale preferred software – whether it’s a 32% don’t provide any at all. time they tend to spend chasing We’ll be running the Accountant single platform or multiple software payments. Benchmarking Survey every year, Scaling-up your accounting options. Having the right technology sets so we’re looking forward to seeing firm is only possible with these the foundations for a scalable cloud It’s one of the reasons that many how cloud progresses over the next technological foundations in place, So how can firms do more to boost practice, but it’s your people that firms choose Direct Debit to 12 months.
16 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 17 App Discount Codes NEW FOR SAVE! To advertise, please email the team at: [email protected] 2018
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18 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 19 Interview Interview
It’s wonderful to conference designed for every What led your team to XU: be joined by Laura discipline of the accountancy XU: rebrand? Venables, Event Director at profession. It covers a wide range Accounting Business Expo and now of business & technology solutions, Accountech.Live is Accountech.Live. Congratulations services and education at a broad LV: designed with the sole on your announcement of level. Accountech.Live, Melbourne, purpose of helping accountants & Accountech.Live! To start, can you is a technology-led exhibition & bookkeepers prepare, and benefit tell us how this all came about? conference that covers the rapid from this unique time in history. The evolution of cloud accounting new brand reflects our vision for a Accountech.Live is the and the ecosystem driving digital tech focused, vendor-neutral and LV: next evolution of the transformation of accounting firms forward-thinking event. Accountant’s Technology Showcase & their SMB clients. It’s all about Australia (ATSA), a conference we digital! Before you took over acquired last year. Now, under new XU: Accountech.Live it was ownership and a new brand we go Accountech.Live will a paid event. Do you anticipate any into our 12th edition, re-energised XU: be held in Melbourne, challenges having made the event and completely reimagined into a exciting times! What led you to host free? forward-thinking exhibition & fun the event here and what benefits learning experience. Accountech. will Melbourne offer? We’ve made the event Live brings today’s innovations LV: free to attend to offer to life, designed exclusively Following the success visitors way more flexibility and for accountants, bookkeepers LV: of Accounting Business more opportunities for time- & advisors in practice who are Expo in Sydney, we were continually poor business owners and their in search of smart solutions to being asked to run an event in teams get out, get face time and improve their firm and help their Melbourne, which is a city widely experience what’s happening in clients succeed. recognised as a ‘technology hub’. the industry. Whether that’s for two Melbourne is often referred to as hours or two whole days, the power The first edition of ‘Tech City’ after it was crowned tech to create your own agenda sits with XU: Accountech.Live will capital of Australia, so naturally it the visitor not the event organiser! be in November 2018. What can we made sense for Melbourne to host expect to see and experience? Accountech.Live. Melbourne is so A main focus of unequivocally on-trend and one XU: Accountech.Live is to As a pure-play of the coolest places to visit in my give delegates as much time on the LV: technology event, opinion, so book your trip early and expo floor. How important is this for Accountech.Live will showcase extend your stay - you won’t regret both delegates and exhibitors? what’s new and next in the fast it! Fun fact: Melbourne has been changing ecosystem of cloud voted the ‘most liveable city in the The event is designed accounting, finance and business world’ for the past 7 years! LV: in a way that is management technologies. conducive to doing business. In May, you rebranded Unlike a traditional conference With a totally new look and feel, XU: from Accountants’ where delegates are essentially you can expect to see an array Technology Showcase Australia ‘forced’ to network with exhibitors of non-stop, tech demos and (ATSA) to Accountech.Live. What are during tea and coffee breaks - an innovations-in-action, peer-to-peer the most significant changes you’ve environment that can be awkward led discussions, education and made? and unnatural for many - the format awesome networking opportunities. of Accountech.Live is much more It’s no secret that Australia & New First of all, we’ve in tune with human behaviours. Zealand are countries that have LV: removed the price Exhibitors don’t stand around pioneered and adopted many of tag to attend - accountants & twiddling thumbs waiting for the world’s smartest solutions, so a bookkeepers can now visit for breaks, and visitors are not dictated Q&A day or two at Accountech.Live will free offering a far more flexible, to via a set agenda. This makes way give you access to some of the best time and cost-efficient experience. for more meaningful conversations, ideas in the world. The landscape of technology so everyone wins. continues to grow and evolve and, You now hold two with an influx of new software It’s great to hear that Accountech.Live XU: events - Accounting solutions entering the market, the XU: Sholto Macpherson will Business Expo and Accountech. landscape is huge. So, we’ve made be looking after the education for Live. How do these events the exhibition bigger to better Accountech.Live. How important compare? reflect this. We’ve also made it is this element to Accountech.Live Laura Venables much easier and convenient for and how can attendees expect to Event Director, Accounting Business Expo / Accountech.Live Accounting Business international companies to exhibit benefit? LV: Expo, Sydney, is our with us. flagship, national exhibition &
20 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 21 Interview
Job + project + stock management
POWERFUL SOFTWARE
DELIGHTFULLY SIMPLE
Tidy helps streamline larger business: Sholto is the world’s has helped bring the technology that can help accountants & LV: leading cloud accounting change in the accounting industry bookkeepers uncover exciting new technology expert, whose work to the forefront in Australia over opportunities and achieve their in this space is respected by the the last few years. How do you feel goals. For international companies Tidy gives us access to accurate information that would take a most progressive accountants. this forward-thinking industry will wanting to showcase their solutions “ signi cant eort to collect manually. Implementing Tidy was a Known for having his ‘finger on develop over the next few years? to the Australian market, there has the pulse’ Sholto has studied the How does Accoutech.Live fit in with never been a better time. All you revelation, and we couldn’t go back to the way we were working next generation of accountants in this? need is your hand luggage, laptop before. Australia, New Zealand, the US, and we take care of the rest. Oh, UK, Canada and Brazil and is able Digital transformation and don’t forget your sunnies & Kylie Brailsford, PMO and Validation Group Manager, Synertec, Australia to help define what the next- LV: has helped power growth SPF50+ because Melbourne is hot ” generation business model looks in accounting firms globally and the in November! like and help accountants move to industry continues to experience it. Sharp, cutting edge content is on adoption of cloud technologies. It been great to talking Users of the agenda, along with the success However, today’s marketplace has XU: all things Accountech. stories from other accountants that become complex and expansive, Live with you. We are very excited you can leverage. so for many accountants this has about how this event will continue created an overwhelming sense to impact the accountancy industry Following on from my of having to learn all of these in Australia. Thanks for joining us! XU: previous question; solutions, let alone who to trust how will the education differ at in serving their clients. This has Accoutech.Live? also led to a state of inertia for many firms, in providing proactive FIND OUT MORE... Visitors can expect to business advice. Accountech.Live see more ‘tech-in-action’ will better help accountants define LV: Accountech.Live takes place on and more success stories from their their firm’s (and their client’s) future peers. Packed with practical and technology strategy. 13 & 14 November tactical information, much of the Melbourne Australia. education will tie back to many of What types of the solutions you can see on the XU: businesses should Tweet @Accountech. JOB STOCK CONSTRUCTION INVENTORY & PROJECT expo floor. exhibit at Accountech.Live? Live or email lvenables@ MANAGEMENT MANAGEMENT MANAGEMENT MANAGEMENT nationalmedia.com.au to find The Accounting Any company in the out how you can get involved. XU: Business Expo team LV: world with solutions 22 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com BroughtTry to you free by PKF New Zealand (pkf.co.nz ) tidyinternational.comFollow us on Twitter: @PKFI Issue 16 / 23 How future-forward
@unleashedteam businesses manage Gareth Berry is the CEO of Unleashed Software, with more than 17 years of accounting and business experience. Under his direction, Unleashed has been the changing B2B in the Deloitte Technology Asia Pacific Fast 500 every year since 2013. landscape
M eeting Growing Customer What Has Changed for B2B? tolerant of complicated purchasing Demands in the B2B processes, and instead look for Landscape The B2B buying process has intuitive and easily accessible and traditionally been largely manual. available purchasing mechanisms. According to Statista, B2B From beginning to end, buyers Companies are increasingly forced eCommerce sales are projected were funneled through predictable to cater to these requirements in to surpass US$1.2 trillion by stages; sellers had to invest order to satisfy customer demands. 2021 in the United States alone. considerable time and effort to Your clients’ customers expect to be As businesses grow, they are engage with potential buyers. able to easily research for products, increasingly assessing how to Multiple phone calls were common, place orders, view negotiated structure their offerings so they and paperwork would change special pricing, have flexible can meet growing customer hands many times between the shipping options and more. demands, sell to a broad seller to the buyer customer base, and It will allow until the sale has Optimising the B2B Sales Process take advantage of customers to easily been completed. This operate in real-time, B2B online order entry, prevent costly inputting place orders and track them. It is significant shifts in search for products, manual process was These changing demands mean platforms allow for easy visibility errors and reduce negative important to consider how you can global commerce. customised open to errors and your clients need to be looking of product catalogues with clear inventory. This flows directly help your clients find solutions that large handling costs, for new ways to exploit these will allow them take advantage of pricing and stock stock availability. This accessibility through to your accounting systems Changing buyer leading to a high opportunities by implementing B2B dramatically improves your and allows for accurate financial this change. An online eCommerce availability at their attitudes and cost-of-sale and an online ordering platforms. customer satisfaction, as customers reporting. Digitising the process platform integrated directly with expectations to own convenience. inefficient system. can order anytime, from anywhere allows your clients and their staff to inventory management, like that be able to conduct A B2B online ordering platform and from any device. Your clients save both time and money. offered by Unleashed Software, commerce digitally As the B2B purchasing can boost your clients efficiency by are now able to provide an efficient coupled with great accounting has brought about a radical process migrates online, the reducing the manual processing sales channel that will allow them Adapting and Thriving software, like Xero, provides shift in the Business to Business process has become more efficient of orders. It can meet buyers to serve their buyers around the complete end-to-end sales order (B2B) landscape. Businesses are and seamless. This is further expectations through a user-friendly clock, without the need for a Rising competition and increasing management for your clients. manoeuvering to adopt the latest improved as eCommerce giants like eCommerce experience where they dedicated sales person. popularity of online marketplaces, B2B technologies. By integrating Alibaba and Amazon move into the can place their orders at the click like Amazon, has meant that the latest tech to their sales B2B space. They have helped make of a button. An online platform A B2B platform also allows your the traditional B2B sales model workflows, inventory management the B2B website experience similar removes the need for both parties clients to lower their cost to serve. is rapidly evolving. There is an FIND OUT MORE... and accounting systems, they are to what buyers have come to expect to fill out numerous paper forms. Instead of relying on multiple increasing demand for B2B sales in a powerful position to reap the with B2C purchases. It will allow customers to easily sales people and time-consuming transactions to be a seamless Visit our website at rewards of these global trends. search for products, customised paperwork, an online platform will buying experience, in which > unleashedsoftware.com/xu Those conducting B2B business pricing and stock availability at allow them to eliminate manual customers can easily view stock, What is clear to us is that clients sales are now dealing with a their own convenience. This results have to be future-thinking markedly different buyer than in in an accurate and frictionless businesses with a clear B2B the past. An increasing number of sales transaction that flows strategy in place to capitalise on millennials are directly involved directly through to your journals this profitable channel. As a key in B2B purchasing decisions. The and requires less intensive selling business advisor, your role is to result of this is that millennials are on the part of your clients. Your educate and advise your clients on radically changing and shaping clients’ sales people can then focus the best way to achieve this in order the B2B eCommerce landscape their efforts on buyers with more to meet their specific business as we know it. As buyers, this complex orders, or on the sale and needs. digital native generation are used promotion of particular stock lines. to easily purchasing online. As TURN TO PAGE 32 such, today’s B2B buyers are less With the increasing demand to
24 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 25 SuiteFiles improves how you manage your files through these great features: Manage all your business les in one place Work with your favourite Microsoft Oce files
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Get a demo or free 30 day trial Talk to the team at Xerocon Brisbane 26 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Broughtwww.suitefiles.com to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI & London Issue 16 2018 / 27 Case Study Case Study
almost an ERP system, full of up-to- Hebberd, “we’d do one little job, Wendy, “is that they can only be in date information for every project. then use that as a foot in the door one place at a time.” By scheduling for the big jobs.” and tracking time in Tidy, SPI This is exactly what they needed to knows where their staff members scale up. Running multiple projects It took some time, but now they’re are working, and where they are @sambgrover in multiple locations creates a lot scaled up, with workshops in committed in the future. This lets of information to be managed. Auckland, Northland and the Bay them plan jobs more effectively. Sam Grover Tidy helps Synertec capture this of Plenty. They have a core staff of Sam is a marketing and information quickly, and report it to around one hundred people, and When bidding for jobs right through communications specialist decision-makers in the business. that can ramp up by fifty or more to project completion, SPI need who helps businesses and Kylie Brailsford, PMO and Validation contractors, depending on the jobs to know ahead of time if they will other organisations refine their message and create great Group Manager at Synertec said, “A they’re working on. have workers available with the content. managing director wants to know right expertise and compliance how a project is tracking, and what This growth has created some new certificates. For example, they may its forecast is. Then he or she can challenges. Now, they’re spread need a certain grade of welder who compare that against that project’s across sites all over the country. is also qualified to work in confined budget. Xero and Tidy allow us to They need to know where their staff spaces and has the correct up-to- do that.” and materials are at all times, so date health and safety certificate. they can make decisions for the This visibility lets managers make future. SPI use Tidy and EnableHR to keep bigger-picture decisions more track of who has the right set of confidently, based on whether This is where they use Tidy. Job skills for the project and tasks they projects are forecast to be above or supervisors, and people working are allocated. Most tasks are very below their budget. on client sites and in the SPI dependent on other team members workshops, use Tidy to track how doing their job, so accurately Accuracy is also particularly time and materials are being used. managing this is key to overall important for Synertec - they listed Since it’s all in the cloud, this project success; from financial, Xero works for large on the Australian Stock Exchange information is instantly available to quality, to health and safety. (ASX) in August of last year. Tidy for the staff at the head office. For instance, swiftly being able to helps to keep their information The information Xero requires make team changes when workers accurate by having everyone work to do its job flows directly from call in sick is critical to SPI. These in the same system for operations, Tidy. Combined, this gives SPI the cloud systems help them with job businesses too which flows into the financial essentials of an ERP system. planning because it provides a accounting system. That’s a lot continuous, accurate picture of who We hear a lot about how Xero helps small businesses, such as cafés or bike repair shops. faster and more accurate than Tidy’s intuitive interface helps is available, and when. emailing spreadsheets around! accurate information quickly flow But what about larger businesses? Should we be hearing about how Xero helps them? from the front line to the head Wrapping up Looking back, Kylie can’t believe office. Many of the supervisors A fter talking to a couple of know how staff are spending their construction and engineering firm how much better their data is now. are from trades backgrounds, Scaling up businesses that bid and larger firms, I can safely time, where their plant, tools, and for the pharmaceutical industry. “It was a real revelation when so don’t have as much software work on big jobs is a challenging say that the answer is “yes.” The materials are, and where they Over time, the business grew, and we made the switch, and there’s experience as the people in the task - the costs are high, and the reality is that Xero, when paired have capacity. Otherwise, they now they have sixty staff members, no way we could operate on head office. “Lots of our staff aren’t resources are limited. Xero, Tidy, with other cloud apps, is just as risk missing out on projects they providing specialist consulting, spreadsheets now.” necessarily savvy computer users,” and other modern cloud apps suitable for large businesses as it could have bid on, or underbidding construction and engineering says Wendy Williams, Business effectively provide a modular ERP is for small businesses. on jobs because they didn’t know services to all kinds of industries, SPI’s expansion into new regions Services Manager at SPI, “but they solution for these organisations. where or how their resources were including defence, oil and gas and can certainly find their way around This gives even the largest SMEs a Larger consulting, engineering tied up. water. SPI Industrial provide mechanical, Tidy.” clear picture of what’s happening and construction firms are great electrical and instrumentation across the business, so they can examples of this trend. These are Synertec and SPI are both large Things ticked along on engineering services. They’re the The combined effect of the make good decisions based on the people who make sure your businesses in this sector who spreadsheets and other manual firm you call when you have a big connectivity and ease of use means accurate information. Synertec pipes work, who maintain the happily use Xero. They’ve both systems, but five years ago they sat project that needs to be taken care SPI not only saves time, it also gives and SPI confirmed that cloud power plants that light up your grown their businesses over the last down to do some strategic planning of from start to finish. For example, staff the data they need to make apps such as Xero aren’t just for house, and who build the factories few years. I caught up with them for the future. It was pretty clear they dismantled an entire power decisions in real time. This boosts coffee shops. Combine them with that turn the minerals we dig out to find out how they used cloud that to get where they wanted to plant in New Zealand so it could be productivity and efficiency right complementary apps like Tidy and of the ground into the products we software to support that growth, be, they were going to need to shipped to India. across the organisation. they’re a powerful combination for use every day. They design, project and get the information they move beyond spreadsheets. big business too! plan and manage teams that keep needed, when they needed it. They’ve been in Northland, New Towards better resource society humming along. This is where Tidy and Xero came in. Zealand since the 1970s. A few management Growing and going public with Tidy handles the time and materials years ago, they decided to push FIND OUT MORE... This is high-value, high-risk work. Synertec planning and tracking, along with into some new markets - namely SPI have a number of specialist Talent in this sector isn’t cheap and the project and management Auckland and the Bay of Plenty. staff members using specialised Try FREE at: nor are the materials. To succeed, Synertec started out more than accounting and Xero handles the “We had to do some hard yards,” tools. “The thing about our always > tidyinternational.com these firms need to plan ahead, twenty years ago as a specialist financial accounting. The result is says Managing Director Paul in-demand staff members,” says
28 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 29 Tutorial Tutorial
(see Fig. 3) 4. Give the template a name and tick the box if you’d like to include How to improve attachments. 5. To generate a new email using a @SuiteFiles template, open a new email and click on ‘Insert from template.’ Kim Anderson, Marketing 6. From the drop-down list, select Manager, SuiteFiles your workflows the template that you’d like to Kim is the Jane-of-all-trades use, followed by the correct client Marketing Manager at SuiteFiles. name if you want to pre-populate After falling into software a bit by accident, she’s now a passionate it with data from Xero Practice advocate for better tech and Manager with templates people-focused processes for businesses. How SuiteFiles customers use templates
in SuiteFiles Fig. 2 Every accountant uses templates differently, but some common uses Common administrative tasks can be made simpler and faster by introducing standardised for SuiteFiles customers include a template by navigating to the a description. Click ‘Create and onboarding clients, sending out templates into your practice. Whether you’re onboarding a new client or getting ready for file in the SuiteFiles web app and close.’ engagement letters, and invoicing. tax time, those file (and email) templates will be what you reach for time and time again. clicking on the three dots next to 4. To create a new folder from a the file name. template, click on the three dots For Michael Risoli from MKS Group, Even better? With SuiteFiles you can integrate templates with Xero Practice Manager, 2. Click ‘Save as a template’ next to the parent folder name the template feature in SuiteFiles meaning you’ll always have the right information at your fingertips... 3. Give the template a name and and select ‘Create subfolder.’ has saved them a ‘mountain of click ‘Save.’ 5. Give the new folder a name and time’ when sending out fixed-price 4. To use the template, click on the choose the folder template you agreements, and they print less as a W hy use templates? blue ‘Create’ button and choose want to use from the dropdown result. They love that it’s so simple ‘File from template’ in the options list to use, and that they can show Templates are time savers and, menu (see Fig. 1) someone once how to use it and in some cases, game changers 3) How to create an email template they can get started straight away. for accountants. Turning common 2) How to create a folder template documents into templates will 1. Install the SuiteFiles Outlook For Kate Harris from Connected enable you to save time on admin 1. In SuiteFiles web, create a add-in. Accountants, it’s the folder tasks, to standardise work across new folder structure – this will 2. Create a new email in Outlook templates they enjoy using most. your practice, and to significantly become your folder template. – add the subject, body content “By using folder templates, it’s a improve workflows and processes. You can include subfolders and and attachments you’d like to one-click job to create a new folder By making templates accessible to to worry if they’re using the correct 3. Folder templates – create entire even documents in this folder include. You can add custom structure for new clients we bring your wider team, you’ll never have file, particularly when engaging folder structures that you can structure. fields to any part of this email on board. It’s great – it’s quick with clients. generate with a click, e.g. a client 2. Click on the three dots next to template. and simple, it’s consistent if an folder when a new client signs up the folder name, followed by 3. When you’re happy with the inexperienced staff member sets up SuiteFiles sweetens the deal by ‘Template folder.’ (see Fig. 2) email, click on ‘Save as email the folder, and we can customise integrating with Xero Practice Through SuiteFiles’ integration with 3. Give the template a name and template’ in the Outlook ribbon the folder template to include files Manager, allowing you to pre- Xero Practice Manager, you can pre- specific to the type of client we’re populate templates with client data populate file and email templates signing up.” direct from the source. with client data from Xero, allowing you to personalise them for clients. How to use templates in SuiteFiles SuiteFiles has a list of custom fields that you can add to templates, and SuiteFiles allows you to create and even ‘If This then That’ logic to swap FIND OUT MORE... store your own templates for use out pieces of information if one across your practice. You can easily field doesn’t exist. Common custom To get a free 30 day trial of generate new documents, emails fields include names, emails, templates in SuiteFiles and and entire folder structures using addresses, and salutations. more, connect with us at: the templates you’ve created. > suitefiles.com/trial In this next section, we’ll show These are the 3 types of templates you how to create a file, folder and or for more reasons why that you can create in SuiteFiles: email template through SuiteFiles. accountants love SuiteFiles, 1. Document templates – Word, read our other feature in this Excel, and PowerPoint 1) How to create a file template issue of XU Magazine: Fig. 3 Fig. 1 2. Email templates – include PDFs or > Page 116 other file attachments with it 1. Turn any Office document into
30 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 31 Case Study Case Study
Taylorcocks and ApprovalMax establish Fourth, all our clients (but Bill approvals, ApprovalMax enables the group in the near future. particularly expanding multi- businesses to quickly ascertain end-to-end cost control: entity organisations with several their overall spending to date with Introducing ApprovalMax enables separate management structures regard to a particular supplier. If our clients to fully automate and quickly evolving this is beyond a their internal processes related @taylorcocks internal processes), ... ApprovalMax certain threshold, to Purchase Orders and Bills, Find out how your benefit greatly from enables businesses ordering from and lets us focus on high value- Andy Perrett, Cloud Accounting the unlimited that source can added advisory and consulting Manager, taylorcocks to quickly ascertain number of flexible either be stopped services while spending much their overall customers can keep on top Andy leads the cloud accounting approval levels and switched to less time on typical accounting project at taylorcocks, a top ApprovalMax spending to date another vendor, routines. This also enhances our 100 firm. He drives the project with regard to a forward educating both clients lets them set up. or associated clients’ satisfaction and ensures of spending across their and staff on the benefits of cloud Significant time particular supplier Purchase Orders can taylorcocks retains its position as a accounting. As Platinum Xero savings, higher be rejected. leading trusted advisor. partners, Andy has a wealth of experience in migrating clients productivity, and better multi-entity businesses onto cloud software, and in data quality to boot. They Our clients also favour managing the change across the also appreciate that they can now the extraordinary flexibility practice. Andy is also responsible for appraising the add-ons in distinguish between Requesters, ApprovalMax provides, and that the A cloud-based transformation story by a leading the Xero Marketplace, building who raise Purchase Orders but ease of setup and intuitive use is the taylorcocks app stack and are kept outside of Xero, and the second to none. We have found that implementing them with clients. accountancy practice that helps its clients take full managers who will review and the roll out of ApprovalMax is very approve. straight forward. Starting with just control of their expenditure... one company in a multi-entity (eight Incremental benefits and counting) and multi-site group, FIND OUT MORE... T aylorcocks is an This is a tall order for taylorcocks’ management and advanced we quickly deployed to each of the Accountancy Age ‘Top 100’ client-first approach because our expenditure control is delivered by Apart from facilitating the compliant remaining units across the space firm of chartered accountants clients frequently use an accounting the key capabilities of ApprovalMax: and audit-ready end-to-end of just a couple of months, and are To find out more visit: and tax advisors specialising in system without the flexibility and management of Purchase Order and ready for any other entities joining > approvalmax.com the provision of bespoke, high data storage required to track and First, Purchase Orders are created quality accountancy, taxation analyse spending accurately, even outside of Xero and then put and advisory services. As Xero if done ex-post. Plus, our clients through a strict approval process Platinum Partners, and winner of often lack the appropriate before being recorded Xero’s ‘Emerging Partner of the tools and internal ...advanced in Xero. This way only Integrate with Year 2017’ award, taylorcocks is at business practices to expenditure correctly approved the forefront of modern accounting define, follow, and control is delivered Purchase Orders technology. At taylorcocks, enforce efficient by the key appear in Xero. for we have carefully selected the business processes capabilities of software we partner with and built for spending ApprovalMax Second, all invoices our app stack. In addition to Xero, management. They pass through a taylorcocks partner with the likes mainly use Excel customised Bill approval of Datamolino and the June 2018 spreadsheets to track process in ApprovalMax, and Synchronise Xero invoices Xero App Partner of the Month, Purchase Orders, and have no are matched with the previously ApprovalMax. proper approval process and Bill-to- approved Purchase Orders – before Purchase Order Matching in place. any payment takes place. and bills to your calendar Take spending under control, end- In consequence, all information to-end regarding the Purchase Orders for Third, multiple approval levels and a particular new invoice is added to the Automatic Approval capability Calendar feed of your invoices & bills PERFECT FOR One of the recurring challenges the infamous tracking spreadsheet really make a difference for our Freelancers, business is our clients’ necessity to ensure retrospectively – defeating the clients’ needs and expectations. Alerts you to which bills/invoices are due today owners, bookkeepers that money spent is money spent entire object of spending tracking. For example, if a Purchase Order is and accountants (they well. This requires any expenditure, raised by an authorised user and Updated on a regular basis can offer the feeds to regardless of the legal entity it A case in point: A multi-site and within a certain spending limit, it their clients) originates from, to pass through a multi-entity client will be approved automatically. rigorous check and set of traceable However, if it exceeds the approvals first so that they tick To combat this challenge, designated threshold, it will be Get 20% off for 3 months all the boxes needed, for the right taylorcocks maintains a selective submitted to one of the regional price, and with the right vendor. set of certified software managers for approval. In case of It’s also essential that all invoices applications pre-integrated with an unusually high invoice amount, Use Code XUMAG to redeem received from an approved supplier the leading cloud-based accounting the Bill will be automatically routed (Bills) are matched with the original software Xero, including the bill to the regional director, ensuring Visit us online at www.inviewapp.com Purchase Orders to prevent double- digitisation software Datamolino. total control over spending across counted, erroneous or unauthorised However, the core elements for all entities and locations. payments. accurate end-to-end spending
32 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 33 still be cheaper than hiring a full- time employee. And, to be honest, The journey to start, you’d probably be operating a hell of a lot more effectively.
@ignitionapp In this day and age it’s important grow, merge or sell to understand where you need a Guy Pearson, CEO/Co-founder, human resource versus technology. Practice Ignition Technology is starting to replace the 10+ years of experience in manual repetitive work. The other your accounting firm professional practice and is thing you need to realise is, even if a Chartered Accountant. His origin story starts at Interactive you’re not paying for the app, you’re Accounting. still paying for it in manual labor, your time and your wages. So, one way or the other you’re paying for If anyone had sat me down and said this is exactly it; may as well work smarter not what you need to do when I started my accounting leanstack.com to get a lean canvas there’s no point shelling out cash harder, right? model that allows you to clearly lay you don’t have. Work from home, practice, I probably wouldn’t have wasted so much out your hypothesis (and, as I said, the cafe, the library and anywhere My last couple of points on starting time trying to figure out what would work and it will change over time and that’s in between. The cloud allows you a firm ok; you need to start somewhere). to meet people and work from what wouldn’t... anywhere; use it to your advantage. • False starts happen (That’s ok, You need to create a brand just keep moving forward) M y biggest challenge back in Starting a firm: (Also known as (Marketing) The Tech Stack • Plan for success. Remember, this 2010 was that even if I had frame and scramble). Year 1-2: is chess not checkers wanted to ask someone how to run Frame & Scramble My best advice. Don’t be a This will evolve as you grow and • Hustle, Hustle, Hustle a practice, no one was going to be tightarse. I get it; you’re an scale your firm and it’s important • Go up and never stop able to tell me how to run a truly Think about why you left your role accountant, you don’t know to always review your tech stack 100% cloud-only accounting firm. at your last accounting firm. You marketing and you’re counting every 6-12 months probably had the thought, “I can do every dollar. Don’t do that when because technology Because it didn’t exist. it better”; that’s where we all start. it comes to your brand for your changes so damn We get sick of working for the man, business. These days you can have quickly these days. There was not a single accounting we weren’t given opportunities to a logo designed for just over £5 firm in Australia or the world that progress and we weren’t able to on fiverr.com, a website designed Your practice had decided to go all in on running influence the direction the firm was and built for a couple of hundred management a true cloud accounting firm. So headed. (Keep this in mind as it’s dollars. It’s not expensive and the should be finding a cloud accounting mentor important for when you go to grow barriers to creating beautifully connected to your at this stage of my firm wasn’t really and scale your firm.) crafted material for your business clients ledgers and an option. are very low. the data should Your first goal should be to get to flow seamlessly. Fast forwarding to today... ‘Replacement Salary’, meaning My second piece of advice, “Take If you’re running you’ve earned enough in your first your name off of the F**King door.” Xero, to Xero What a hell of a ride I’ve been on. year of business to pay yourself If you want to build and scale your Practice Manager Being able to scale Interactive a decent wage. For whatever firm. You need to create a brand and Xero Tax Accounting from 1 person to 15 staff reason, everyone’s magic number is that your clients and team can you’re on the right in 4 years, generating multi-millions normally around the 100K mark. buy into. I don’t want prospects, track at this early in revenue and making our way clients or anyone else calling stage, as everything flows into the into the top 100 accounting firms in Set your hypothesis Pearson & Co looking to speak other seamlessly. Thanks for coming along on the Australia was amazing, and it felt to Mr. Pearson when they want journey. truly rewarding. This is really important to do when to escalate or speak to the “main Look at apps and add-ons as full- you’re just starting out, even if man”. Think of a brand and a name time employees. I’ll reiterate my We took this story on the road to your plan changes over time (and that resonates with you. At Xerocon earlier point. Don’t be a tight-arse. FIND OUT MORE... try and tackle the notion of starting, it will). Your hypothesis allows you you’ll be surrounded by hundreds Hiring your first employee will cost growing and selling your accounting to create a plan and determine who of firms that have created amazing you anywhere upwards of 60K-70K So far I’ve taken you through how practice. you are trying to be, who you want businesses around a brand. Think full-time. Getting the right apps in to START your firm and what I to service and why you think they Accodex, Illumin8, Aptus Advisory, your business to help automate learnt going through the journey. Let me give you some of my best should be using you. Another way Consolid8, Two Sides. All amazing all of the processes, and manual If you want to read up on how to advice and key points for what you to say it is, you need to know your firms that have created a brand for work you would pay an employee to grow your firm, you can continue should focus on when you start WHY? You need to pick your NICHE? themselves. do, is lucky to cost you 10K for the to read that here at: your accounting firm. And you need to understand what year. Even if you had Receipt Bank, > https://landing. your VALUE PROPOSITION is. Starting your firm BGL, Hubdoc, Spotlight, Fathom & practiceignition.com/start- Practice Ignition all running in your grow-merge-sell I recommend you check out Do it from home. At this point practice at the same time, it would
34 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 35 Flexibility and control - serving two @sentahq Richard Sergeant works alongside accountants in practice on business development related challenges. Richard is a regular contributor to AccountingWEB masters in a more and international blogs, has presented and facilitated at the Practice Excellence conference, as well as judged the Practice Excellence Awards. He speaks digital tax world at national and international do this if the way you pass work the chart of accounts in the digital relationship between the network conferences including and stick to deadlines doesn’t give bookkeeping software into the tax authority and tax payer is an TGS and IACA, and works with clients in the UK, South Africa, you that flexibility from the start.” client record. These things deliver incremental one: from the recent Americas, Australia and China. efficiencies and reduce the number introduction of Single Touch Payroll Senta can be used to create highly of small errors that build up over in Australia, to near real time sales customised workflows, enabling time whilst hopping between tax reporting in Spain, or MTD for firms to shape the software and systems.” VAT in the UK next year. Every time The evolving landscape of more digitised tax authorities has created processes around how they do there’s a change, the impact is felt interesting challenges for accountants, and many will be wondering how they business. “Some clients have It’s also helped to establish by accountants - both positively can adapt their working practices. amazed us with what they have Senta as a serious contender and negatively. Our job is to make done with the workflows. It’s for accounting firms that have sure that whatever is mandated can fascinating how one firm in the UK international operations. “Being be turned into workflows that make With governments around the world developing closer digital relationships could be creating quite intricate cloud-based means that passing sense and integrate with practices - with taxpayers of all kinds, it’s clear that there’s a huge amount of new ways of handling a small number work between teams is so much not the other way around.” of intensive, high value clients, and easier. We can use a combination regulatory burden, but that undoubtedly means lots of available compliance another in Australia is handling of common workflows across the With an increasingly complex work for firms. The question that practitioners are asking is how can they greater volume, and has a more practice, and different ones to and digital regulatory burden adapt and serve both clients and tax authorities? customer-service approach”, Kilford cope with the local compliance for businesses to bear, there’s explains. regimes. And obviously we can undoubtedly plenty of work for accommodate whatever software accountants to help with for years O ne company thinks it has and aviation. His belief in the the world was going to impact on Integrations are key they are using in each office.” to come. For firms, the critical the answer to future- importance of flexibility in the face the amount and depth of reporting question could actually be how proofing practices. From inception, of increasing regulation provides that businesses were going to have Another key part of this is “Focussing on the accountancy easy will it be for them to adapt and practice management pioneer, an interesting glimpse into the to contend with, and accountants integrations; something that Kilford sector means we can take the scale their own workflows in order Senta, has been offering a platform ethos driving forward this rapidly help to deliver on,” says Kilford. has obvious passion for. “From the things we learn from our clients to continue to provide and develop that works not only in different growing and international software outset we were determined to work and find improvements that should a consistent, and reliable service. practices, but in different countries business. with as many of the systems as suit nearly everyone, regardless of too. “When we got into the detail, we possible that accountants and their which jurisdiction they operate in. “It’s the mix of building software saw that this was going to keep clients currently use. Through APIs We have one client that has 25 staff From the outset, James Kilford, CEO that complies, but also offers building up over a period of years, we can pull in all kinds of useful working in 4 different countries; of Senta, recognised that whilst individual freedom - that’s a meaning a lot of data and deadlines data and insights, and this is a big something that is now much easier every firm needs to comply with the challenge I really enjoy,” Kilford for accountants to manage. And, area of growth for us as we expand to do with the help of Senta.” same rules imposed by the local explains. “The first time a practice given the real inflexibility and into new territories”. FIND OUT MORE... compliance regime, each has a owner told me they were using cost of some existing practice Keeping pace unique view on how it should serve Senta to differentiate from their management providers, we could “A great example is how Senta Try Senta now, FREE for 30 days: its clients. competitors, I really felt like we see that there was room for brings in clients’ details and Looking to the future, Kilford sees > senta.co/xu were making a difference.” alternative options”. deadlines from Companies House Senta as the prime tool to help “The availability of new technology in the UK, or data directly from evolving firms. “The move to a more potentially offers ways of adapting Contending with a growing Supporting the firm’s culture, not and scaling their operations to suit workload just its tasks their clients, their practice’s needs, and the local regulations,” says This theme of enabling a very A strong focus on flexibility and 6 Productivity Killers in Accounting Kilford. individualised toolset, and also control, especially around the flow accommodating the sweeping of work through the practice, is at Before working with accountants, changes required by governments, the heart of Senta. “We know that PRODUCTIVITY KILLER ONE: he spent his career within sets the company apart in a world every client is different, but each Check out approvalmax.com Paper-based processes and manual data highly technical environments, of by-accountants-for-accountants practice is too - with its own set of witnessing the impact of tight software. “It became clear that the demands and, more importantly, collating regulation in industries like banking broader digitisation of tax all over culture to accommodate. You can’t
36 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 37 piece for a business because it The FGS implementation process Trevor Hughes, Managing Director, covers four core components: Asset Management Engineers quoting, job management, invoicing says “There are not enough and reporting.” superlatives that describe how good WorkflowMax is. Our “There are other softwares that invoicing process now handle job management well, or takes days rather “It’s the most invoicing (like Xero), but not many weeks resulting in awesome, fantastic, that cover all four. And we’ve come huge efficiency gains best bit of software across a lot of businesses that want and improved cash we’ve used” ONE piece of software that cuts flow in the business. Trevor Hughes, MD, out double entry and does all four. Staff can enter time Asset Manager Engineers WorkflowMax is our answer for directly from any device, For the love of efficiency: them.” anywhere in the world, eliminating over 19 weekly In Daniel’s extensive experience, for reporting spreadsheets.” engineers, “a big appeal in a system An interview with FGS like WorkflowMax is being able to A complete end-to-end solution get better control over invoicing and cutting down admin time so that “WorkflowMax is a fully integrated staff can be redeployed to other system in its own right. The Advisory Managing Director areas such as marketing to help modules of quoting, jobs and grow the business.” invoicing flow through really nicely. It’s just such a good job We sat down with Daniel Richardson, Managing Director of FGS Advisory Similarly with agencies, as they management or workflow tool - it – a Xero and WorkflowMax implementation partner – to talk about his grow quickly and look to add more gives you a dashboard of who’s people, “they want a system that working on a job, where it’s up to love of efficiency, his desire to achieve productivity for his clients, and allows them to scale without having and when it’s due – 3 great things to add too much cost, which is that a lot of professional services why WorkflowMax is the perfect tool to accomplish this... where we can provide a robust don’t track particularly well!” says recommendation.” Daniel. “ I fell in love with always a huge frustration. No one The journey from accountant to WorkflowMax and Xero at knew where workflow was at or who Implementation Partner Key factors for a successful Tips on minimising the pain There’s also some fantastic the same time” says Daniel. was working on what, particularly implementation integrations with at least 30 other across our three offices. There was “Personally, I enjoyed the “Firstly, make sure you take the add-ons - so it really is Xero’s It was back in 2012. “I was working no way to easily tell which jobs implementation process a lot more “Over the last eight years we’ve time to do it right. Secondly, heavy-hitter, great for businesses in an accounting firm. There was were profitable and which weren’t. than I enjoyed the accounting built a solid process,” says Daniel. always manage the change. By with more advanced needs, offering quite a lot of excitement around process,” says Daniel. “One thing that really adds to following a structured process for plenty of customisation, powerful Xero and its new acquisition So, that was the main attraction success, is to make sure there’s implementation - the pain points financial analysis, and end-to-end – WorkflowMax. I saw a huge for us. Then, as we started to work And that’s where it all began... at least one project champion for can be considerably reduced, control of your projects and your opportunity for our Australian with some of our clients in terms every seven or eight staff. As the making it a lot more successful team. practice, because we didn’t really of quotes and invoicing, we found FGS became an implementation team start to use the software, from the first day it goes live.” have a system to manage our jobs WorkflowMax to be a suitable end- business. They work with a lot of they need people who can lead the *** and workflow. to-end solution for a lot of other accounting firms to implement Xero charge and champion the cause What success looks like... service businesses.” Practice Manager (the accountant’s through the business.” Daniel’s experience implementing From an accounting business version of WorkflowMax) “One of our clients is Asset WorkflowMax, Xero Practice perspective, job management was and have branched out and “Conducting a system review Management Engineers in Western Manager and Xero spans 8 years. taken WorkflowMax into other is also integral to successful Australia” says Daniel. “They It’s safe to say FGS has become one professional services industries implementation” adds Daniel. “It provide asset management, of the foremost cloud integrators such as creatives and engineering should be pretty comprehensive inspection and assurance in the AU region. If you are who have similar pain points and depending on the size of the services to Australian and considering WorkflowMax in your needs. business. It’s about really International ‘resources, energy, business, using an authorised understanding how things get done rail and industrial sectors’. The partner, like FGS Advisory is well “We love looking at the way a in the business, how a solution like company has around 30 staff. worth it - even Trevor says so! business operates and finding WorkflowMax will add value, and We implemented WorkflowMax efficiencies. We also look at what where we might need an additional for them a few years ago on isn’t adding value and how software add-on to complement as well.” a recommendation from their like WorkflowMax can make work accountant. processes quicker and easier.” However, software implementations FIND OUT MORE... can sometimes be a painful It was a 4-5 month project and Adding value to clients experience for companies. Workflowmax has completely • www.workflowmax.com revolutionised their business. • www.fgsadvisory.com.au “WorkflowMax is a real foundational
38 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 39 Keep customers @AutoEntry_OCREX
Brendan Woods is founder and CEO of AutoEntry loyal, win new Originally a software developer in the hedge fund space, he quit his job and started the company to automate data entry for accountants and bookkeepers.
AutoEntry, automates data entry business of purchase and sales invoices, receipts, bank statements and more, providing significant time and cost savings. A trusted With more accounting practices to choose from and supplier to over 2,000 accounting firms worldwide, providing them increasingly discerning customers, accounting firms with intelligent solutions for data entry automation. must carefully consider how to win new customers, retain their existing ones and stand out with their service offering...
W ith thousands of start-ups Track the right KPIs personalised service from the launching each year, firms team. should strategise how to get their Firms should reassess their metrics • Service delivery cost: Measure share of this new business and and how these might have changed how much time is taken to deliver maximise their earnings potential. in recent years; considering the certain services, especially following, apart from the typical those which are admin heavy, expanding their remit beyond For instance, strategic advisory quality content and targeting So what are some practical steps financial measures, to ensure compared to the profitability of core accounting and tax services work can offer high margins so businesses in the local area practitioners can take to get ahead their practice is capitalising on these services. Consider what to ensure customers don’t have customers who request these through sponsored campaigns and and carve their niche? opportunities in a timely manner: functions are draining resources, reason to stray. services should be prioritised - as possibly advertising via Facebook and if these can be phased out. well as ‘quick wins’ i.e. when it’s Ads Manager. A well maintained Reconsider your billing • Churn vs. new sign ups: Clients • Customer satisfaction: Happy Providing firms have the obvious at first glance how value company blog will do wonders for leave service providers for all customers underpin growth for appropriate authorisation, could be driven for a prospect. search engine optimisation (SEO), Many accountancy firms still rely sorts of reasons, but if firms any business, so firms should additional services they could offer and firms can also publicise case on hourly and fixed rate billing, the are able to track customer wins implement a measurement include those related to probate, Accountancy is a service based studies here as well. tried and tested method of their versus losses, they’ll gain a better system to assess how satisfied as well as business valuations business with human relationships predecessors. Whilst it may seem understanding of the correlating their customers are and if and strategic advisory. The latter at its core. A lack of rapport or too Practitioners could offer free like the most straightforward way factors which underpin these they’re likely to recommend of which is becoming increasingly much time spent chasing payment, consultations for new customers, of working, this approach actually peaks and troughs. As retaining their services to others. One lucrative, as more businesses seek can often make a particular project and speak at industry events to harbours many disadvantages for customers is typically much way to do this is via a Net out the counsel of their accountants more complex than the fees are build their profile. They could accountants and fundamentally less expensive than acquiring Promoter Score (NPS) survey, to more effectively manage risk worth. Therefore, those clients who consider launching an online inhibits growth. It does this by new ones, this insight will help through the likes of Survey and monitor the health of their have a flexible outlook, positive learning platform as a lead presenting a conflict between management to hang on to more Monkey. These surveys can be business. attitude and who pay on time generation tool; posting webinars generating profit, providing value clients for longer. Whilst this automated and sent throughout should (in an ideal world!) be the and tutorials on topical issues such for money, and working more can be done manually, where the year, providing recipients Identify your ideal customers only ones firms choose to work as tax deductions or working in the efficiently. there is budget, specialised data with questions to answer on with. cloud. analytics solutions can effectively scale of one to ten. This data can Not all clients were created equally, A better approach is value pricing, map the customer journey. then be analysed and set against and whilst firms might be reluctant Strengthen your marketing Save time by automating activities which assigns the price of a product • Account management. Capacity external benchmarks to give to turn down any new contract, the or service according to its perceived vs. demand: As firms take on firms a clearer indication of their reality is that some customers are A good marketing strategy is Those who haven’t digitised their value by the customer. It doesn’t new customers, are they hiring performance. both easier and more profitable to worth its weight in gold, and practice by now are missing out, calculate prices by the hours taken enough employees to share work with than others. Accounting whilst marketing doesn’t have and firms should make every effort to deliver the service, or existing the load and give each client Become a one-stop shop firms should consider what their to be complicated or expensive, to automate their workflow to drive market rates. By removing the enough time and attention? ideal customer looks like in terms firms must craft their ‘brand’, so operating efficiencies. For instance, focus in billing from timesheets to This will be especially important Businesses can often rely on more of size, sector and the services prospects can identify what their a CRM solution such as Salesforce providing business value, you’ll when offering costly advisory than one accounting practice to they require, and target customers practice offers and how it’s unique. collects client data from telephone benefit from increased revenues services, where clients will meet all of their requirements, based on these attributes. Firms should build their following and email communications, and deeper client relationships. expect attention to detail and so practitioners should consider on Twitter and LinkedIn, by posting helping to streamline customer
40 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 41 engagement. Elsewhere, automated orders. strong leadership and meticulous onboarding tools simplify processes planning. Accounting firms should such as issuing proposals and Partner with the right software continuously evaluate their creating invoices. providers performance, and reflect on client feedback in order to refine their One of the most effective and For those already using accounting service offering. immediate ways accountants can software, partnering with these put automation into practice, is types of service providers can Within this, making the right through the elimination of manual provide valuable opportunities for partnerships and understanding data entry. AutoEntry, a Xero add profit sharing and growth. how to implement automation in on, helps users do exactly that, by practice represents a considerable capturing and analysing scanned For instance, those who join the opportunity for accountants and photographed bank and credit AutoEntry Partner Program can to retire outdated processes card statements, bills, invoices, help their clients to become more and position themselves as receipts and more, automating data productive through their use of its indispensable business advisors. entry into a user’s Xero account. technology, whilst benefiting from In this Age of Technology, this the generous incentives offered approach will increasingly be key in AutoEntry helps users to work by the scheme. The program helping firms to maintain customer smarter with its broad range of offers a range of subscriptions, loyalty and make a name for features. For instance, AutoEntry which rewards partners based themselves in the industry. captures tax summaries by default on how many new customers and if requested, full line item deploy AutoEntry through their details including description, referral. Partners also receive quantity and unit price. AutoEntry complimentary AutoEntry credits, also remembers how users for use within their own practice. categorise expenses, such as the FIND OUT MORE... relevant supplier account, nominal Looking ahead account and tax code without Start your free trial today! ever creating duplicate supplier Providing excellent service AutoEntry is available via the accounts or posting duplicate to clients is key, but making Xero App marketplace or invoices in Xero. AutoEntry even sure your practice thrives in a > autoentry.com matches invoices to purchase competitive environment takes Automate your accounts Automated Reminders Invoices are paid faster with receivable – get paid faster email reminders and and improve your cash flow overdue notices Invoice Tracker's automatic email reminders follow up on unpaid invoices so you don’t have to, connect and sync your invoices from Xero in just a few clicks. Personalized Emails With customized, individual emails, you can be sure to The carefully drafted and editable reminders are also engage your clients customizable – make them personal by adding your logo and signature, and add variables like 'client name' 'amount due' 'invoice number' and 'due date'.
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42 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 43 www.ebillity.com [email protected] (02) 8317 1139 +1 (732) 253-4200 standard. Employers don’t have to business growth. With a team of the market. manage all this on their own – a always-on payroll professionals payroll software provider can help by your side, your company can International businesses need the Four key companies keep their data secure. expand quickly and efficiently. right skills, knowledge and attitude to expand successfully into new 2) Collaboration and self-service In no way does this make your markets. Key to this is adopting the payroll department redundant. In right technology and working with Cloud technology is enabling global fact, by outsourcing your payroll, a payroll provider that can provide trends for employee self-service systems. your in-house team will have less data-driven support. Global payroll These mobile-friendly payroll administrative work and more time need not be a challenge, but rather systems make it much easier for to focus on strategic, value-adding an enabler of bigger and better employees and managers to access work. business success. payroll and HR data from anywhere global payroll at any time. All they need is a smart 4) The new-age payroll manager device and an internet connection. As the digital age transforms the Employees are also able to set up payroll landscape, the role of the their profile in the language of their payroll manager is changing too. management choice. As payroll services become Payroll professionals need to more personal, there will be fewer enhance their agility on the job, @PaySpace communication barriers within stay curious and embrace new As a business expands its operations around global businesses. Not only can technologies that are relevant to Bruce van Wyk, Sales & Marketing Director, the world, it has to navigate a number of PaySpace each employee access their payroll their business needs. The industry and HR information with greater as a whole is evolving rapidly challenges. Each new office can present a A founding member of PaySpace, Bruce has over 16 clarity, teams can work together and global payroll solutions are years of experience in designing, conceptualising different set of opportunities – and a different and implementing functional payroll and HR across multiple locations and time enabling businesses to achieve set of legislative requirements. From a people solutions for local, multinational and blue-chip zones. Using real-time information, more in a much faster time frame. organisations. Bruce heads up Finance and Sales colleagues won’t have to hunt for at PaySpace with a love for entrepreneurship. perspective, a combination of local hires as Exposure to the technical, consulting and client the latest information. Given the complexity of well as expat employees from the head office is requirements have given him vast experience in implementing and managing a solution design, comprehensive international tax 3) Outsourcing and global multinational payroll, today’s critical to ensure a successful expansion plan... legislation, quality human resource approaches, talent trends and client relations. expansion administrators must be switched on. Their job now requires them The power of cloud technologies to analyse information, identify has made things much easier for trends and patterns and make F ortunately, the rapid presents a huge step forward for to the data businesses keep on HR and payroll professionals. recommendations for improvement. advancement of the cloud international businesses. It relieves their employees. Its mandate is to Cloud-based payroll software, for Fortunately, access to information has not only enhanced how many payroll and HR departments of a protect the personal information of example, means that your company and automated administrative businesses manage their day-to- hefty administrative workload and EU citizens – regardless of where can now manage its global payroll assistance is increasing. As such, day operations, it has enabled reduces the number of service in the world they are based. So if from one home-base. There is no payroll managers no longer need international companies to contracts that need processing your company employs EU citizens need to establish in-country payroll to dedicate most of their time to transcend geographical borders and managing. With the seamless in its Nairobi office your payroll teams – or to manage contracts data entry tasks and can focus on and centralise their core functions. integration to cloud-based processes now need to comply with with different service providers business-critical work. The payroll department, for accounting software, like Xero, the GDPR legislation, as well as local across multiple offices. example, can sit in the head office process is even more streamlined. Kenyan legislation. To achieve this, payroll teams and seamlessly integrate with As an added benefit, outsourcing need to step out of their comfort the company’s other offices and That said, to get the most from your Achieving – and maintaining - GDPR certain processes to a specialist zones, work closely with other departments around the world. global payroll solution, you need to compliance is not a simple task. payroll provider ensures 100% departments and invest in digital FIND OUT MORE... consider the best approach for your Many payroll managers are under compliance. Their expertise in innovation. If payroll operates in a A global payroll solution, either business. Here are four of the most increased stress as they shoulder multilayer governance provides a silo or ignores new technologies, Visit our website at managed in-house or entrusted important practices and policies new responsibilities. Working with level of legislative oversight and it will negatively impact your > payspace.com to a single service provider, trending for global payroll in 2018 a payroll provider that is already knowledge that will support your business’ competitive position in and beyond. GDPR compliant is a great way to share the load and maintain 1) Data protection and encryption adherence to the law. 6 Productivity Killers in Accounting In May 2018, the General Data A payroll provider can also assist Protection Regulation (GDPR) businesses to manage their data came into effect and changed security. Stricter data protection PRODUCTIVITY KILLER TWO: how businesses around the legislation means that employee Check out approvalmax.com Chasing Approvers via Excel and email world manage their data. While records need to be retained for the GDPR focuses primarily on much longer. And data encryption customer data, it also extends now needs to meet a much higher
44 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 45 InView provides you with a • Share the InView iCal feed Introducing personalised iCal feed per Xero • Invite people to subscribe to your organisation that you authorise calendar with us. The feed contains • Use our new Slack integration information about when your Xero @rikkipitt invoices are due, its status, and a Integrating with Slack direct link to itself on Xero. Rikki Pitt, Director of Jemcode You can integrate InView with InView Limited. London, UK. Who’s it for? your Slack workspace channels Jemcode is a software agency, to receive a digest of your Xero specialising in web product • Businesses and freelancers invoices and bills that are due each development for a variety of Synchronise Xero invoices sectors including finance, If you run a business and use day. insurance, and retail. Xero for invoicing, then InView is for you. Keep yourself up-to-date and bills to your calendar with the status of payments and know who to chase and when. • Xero accountants, bookkeepers How often have you forgotten to chase that client who hasn’t paid on and advisors time? Did it hurt your business cash flow? How about those “overdue” If you manage accounts for your clients, give yourself an added and “final notice” letters for those bills that you were sure you had paid? value proposition by using FIND OUT MORE... InView. Give your clients the iCal feed or simply grant them access To find out more about InView or how to integrate with your favourite R unning a small business keeping you and your team in the • Apple to your business calendar. calendar app, visit: can be a logistical loop of important financial dates • Google > www.inviewapp.com challenge, especially if you’re a by integrating your Xero account • Outlook Larger teams solo freelancer. From obtaining automatically to your usual • Yahoo The readers of XU Magazine are eligible for 20% off for 3 months by new prospects, to servicing calendar apps. • Plus any calendar that supports For companies that have multiple using the coupon XUMAG. your existing clientele, time for feeds people that need to know business administration tends to How does InView work? organisation financials, you have a Signing up is easy, it doesn’t require a credit card and you’ll have 14 slip away quite rapidly. What is an iCal feed? few options: days to try out all the features! With a one click integration, InView InView is a certified Xero add-on generates an iCal feed for use iCalendar (iCal) is an open standard that helps you keep on top of with all your desktop and mobile for exchanging calendar and the invoices and bills that might calendar applications. scheduling information. iCal feed otherwise fall by the wayside. enables an application to fetch, All major calendars are supported, push or synchronise date and time By signing up for InView, you can including: based data to another calendar vastly streamline the process of application (like Google calendar). Is your client too big for Xero?
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BlueHub 46 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) 0800 669 6457Follow us on Twitter: @PKFI Issue 16 / 47 Interview Interview
You are one of the technologies, and there’s been a lot due date. Forget nine or thirteen XU: innovators behind of change in financial technology days faster – IntegraPay gets you IntegraPay. It would be great to over the last decade. We’re paid on time, on the due date. hear the story of how you and Chris constantly looking at changes and began IntegraPay? innovations in different countries, Without a payment add-on, sending and how they can benefit our out an invoice is no guarantee My brother Chris and clients. of getting paid. Our auto-debit DU: I have been working technology enables a business to in payments for over twenty years. We’ve delivered solutions that our take payments exactly when they We founded IntegraPay in Brisbane clients have wanted. We’ve listened need it. in 2009 – we’re looking forward to to their feedback and delivered celebrating our company’s tenth enhancements and new solutions And ultimately, accepting all the anniversary next year. Prior to this, that have helped them grow. major payment methods is always we had already started two other going to speed up payments – we’re successful payment companies, IntegraPay has been enabling our clients to do that. both of which are still thriving XU: integrated with Xero today. for quite some time. How has this How can IntegraPay integration helped your customers? XU: help accountancy firms So, back in 2009 we decided to that are coming away from time- create something new, focusing on As a recurring payment based billing and moving towards three key principles – integration DU: specialist, our initial monthly fixed-fee billing? with other systems, international focus was on direct debits as we reach, and most importantly, found a lot of Xero users were As experts in direct integrity. Hence the name wasting time managing external DU: debit processing, we’re IntegraPay. We wanted to create debit systems and manually enabling businesses to automate a better, more efficient and more reconciling payments. So we their recurring payments. This is connected solution than before. made it easy for any Xero client to perfect for monthly fixed-fee billing. accept payments by direct debit We’ve achieved this by being one from bank account, credit card or With our solution, setting up a of the most heavily integrated debit card, by simply sending a schedule for auto-debit is as easy payment solutions in Australia and Xero invoice. Direct debits are set as setting up an invoice. Once the globally. up and controlled within Xero and customer agrees to the direct debit, all payments are automatically payment is taken automatically One thing I’m delighted we’ve reconciled. each month. been able to do is help so many Australian clients launch overseas. We then increased the types of Our solution also works well for Q&A Working with us they’ve been able payment options customers can the time-based billing model where to avoid having to start all over choose to pay. We introduced bank fees vary each time. By adding a again whenever they’ve entered a debit and BPAY for single invoice direct debit agreement to a one- David Urry new market. payments alongside traditional card off invoice, a business can get payment options. More ways to pay agreement from their customer for Integrity is a core value across the increases the chance of being paid future payments to be taken from Co-founder / Chief Experience Officer entire company. Trust, honesty and on time. their account. Invoice payments transparency are so important when are automated each time, with the processing payments. It’s central And finally, IntegraPay’s customer getting notification of the IntegraPay to how we deal with our partners, reconciliation capability is a major amount. clients, banking and technology time-saver for Xero users. Our partners, and our staff. automatic reconciliation of invoices Our solution is flexible enough to and payments, and one-click bank cater for both billing models. It’s great to finally in recurring billing and real-time plus BPAY in Australia, and ACH in It’s amazing to see reconciliation for multiple payments XU: have the chance to sit payments. We’re a service provider the USA. XU: how ideas can become makes it so much quicker and Security is always down with David Urry, Co-founder in Australia, New Zealand and the reality. In the last nine years, how easier for our clients to balance XU: at the forefront of and Chief Experience Officer at USA, and have direct processing As you would expect from a have you seen IntegraPay develop their books. We’ve transformed a people’s minds. At IntegraPay, what IntegraPay. David, I wondered if you capabilities in the UK, Europe, Asia technology company, our payment and grow to benefit its customers? tedious task into a joy. have you done to ensure secure could start by telling our readers a and the Middle East. solutions can be fully integrated payments? bit more about IntegraPay and how with business management and The business has grown We all love getting it can benefit them? Our focus is to provide businesses accounting systems for a seamless DU: the way we thought XU: paid quickly and on The security and and organisations with secure customer experience. One of our it would, and our product offering time. How can IntegraPay make this DU: compliance of client Thanks, it’s great to be payment processing and merchant most popular integrations is our has developed further than we happen? data is integral to our business. DU: talking with you. services. We give them access to payments add-on for Xero, which expected. We’ve enhanced the idea Protecting our clients’ business, the full range of preferred payment automates invoice payments and we started with. Using IntegraPay’s brand and their customers is our IntegraPay is a payments options, including all major credit reconciliation. DU: direct debit processing, top priority. technology company specialising and debit cards, and direct debit – We’ve always embraced new our clients are getting paid on the
48 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 49 Interview
We maintain the highest level of relationships and reputation with I have seen the compliance with the Payment Card our payment solutions. XU: IntegraPay team at When you have to be right. Industry Data Security Standard various events and they always [PCI DSS]. All data is tokenized, IntegraPay is a seem to have great swag! What’s in stored, processed and transmitted XU: worldwide solution. store for those attending Xerocon within our secure network. How have you had to adapt your Brisbane? IntegraPay also has an Australian solution to deliver IntegraPay to a Financial Services licence. worldwide market? Yes, another DU: advantage of attending Our technology infrastructure is Our solution is conferences is walking away with highly secure, reliable and resilient. DU: extremely flexible, some great swag. We’ve got a few Basecone: where With three data centres in separate so it’s always been easy for us to swag ideas, so you’ll have to wait locations, we’re able to keep adapt it for different countries. Our and see. Make sure you visit our our payment operations running commitment to tailoring solutions stand - we look forward to seeing accounting magic happens securely during adverse conditions. for partners and clients has enabled you there. us to support the major platforms All this gives our clients and their for each market. Is there anything customers peace of mind that their XU: exciting lined up data is in safe hands. The payment landscape varies for for IntegraPay over the next six each country we operate in – for months? I know that customer instance, in Australia and New XU: experience is of Zealand there’s a 50/50 mix of card We’re now processing paramount importance to the payments and bank debits; in the DU: over $1.2 billion [AUD] IntegraPay team. How do you USA it’s mostly card payments; a year, helping thousands of ensure your users give their clients and in the UK there’s a lot of bank businesses grow through digital quality customer service? debits. payments. We’re looking forward to further growth in this financial year. As IntegraPay’s CXO, We’re able to support transactions DU: enabling our clients worldwide through a combination of Without giving anything away, I to deliver great customer service our own facilities and an extended can tell you we’ll be rolling out through our solutions is my main network of payment partnerships. various product enhancements and objective. Our focus now is to expand our own additional payment security, all of facilities in each country that we’re which will benefit Xero users. And Firstly, we’re offering the widest involved with. as a company we’ll be expanding choice of payment options available our global operations – watch this in a Xero add-on. Customers love The IntegraPay team space. the ease and convenience this gives XU: will be exhibiting at them. Xerocon Brisbane. Why is Xerocon IntegraPay is involved in two rapidly so important to the IntegraPay growing and overlapping sectors IntegraPay automatically updates team? – digital payments and accounting a business’s records within Xero technology. We’re well-placed to as soon as a customer makes a For all of us involved in deliver the tools and technology for payment. Clients are always up-to- DU: accounting technology, businesses and organisations to date with their customers’ invoice Xerocon is a must-attend event. And succeed. Exciting times ahead! and payment information. This we’re delighted that its coming to removes any doubt and confusion. Brisbane, our home city.
Great customer service can be Xerocon gives us a chance to Online archive Real-time processing Controlled workflow harmed by over-eager debt chasing. hear about the latest trends and By automating payments for Xero developments in accounting Documents will be stored Basecone recognises Documents can be easily invoices, a business doesn’t have technology. We love hearing from safely in Basecone for invoices and automatically checked and approved by to chase late-payers. Payments are businesses about their challenges, FIND OUT MORE... debited on the due date. We also their needs, and how technology is 10 years codes them in real-time customers or yourself use technology and processes that helping them grow. IntegraPay will be exhibiting reduce the number of payment at Xerocon Brisbane, 5-6th rejections. And any payments It’s such an important networking September 2018. that are rejected can be followed event for us. It’s always good to up by an automatic email or SMS catch up with our clients that are Further information about reminder, avoiding those awkward attending, and with the Xero team. IntegraPay: conversations with loyal customers. And it’s a great opportunity to > www.integrapay.com.au introduce ourselves to businesses Or for businesses in the USA: We’re always looking to enhance that are new to us and Xero. > www.integrapay.com Try it yourself our clients’ customer service, Start a 14 day free trial today! Visit basecone.com/uk 50 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 51 New Xero resources to recommend the right apps to
your clients @Xero
Nick Houldsworth, Executive General Manager, Ecosystem at Like many other industries, adoption of automation is Xero disrupting traditional accounting and bookkeeping practices. Nick has led marketing, sales and product teams in high growth The smart are embracing the change. They’re moving clients to software startups across a range of sizes. He’s a self-described the cloud, recommending apps, and growing revenue faster for “app-a-holic” and host of the Xero clients, and their practice as a result... Developer Podcast.
A s an accountant or both reap the benefits. According to in - to help you get started on bookkeeper, you’re one our research, practices who provide your journey to success with app of the business advisors small app advice grow revenue 60% advisory. businesses trust the most. Your faster and SMBs who use cloud clients look to you for advice on apps grow revenue 30% faster. The right tools to help you get ways to reach their business and started financial goals. One of growing Yet, whilst almost a third of our areas you can offer your clients accounting and bookkeeping This year, at Xerocon Brisbane, more value, whilst strengthening partners are actively advising we’ll be introducing you to your proposition as a trusted clients on apps, another 52% are new resources and insights advisor, is through app advisory. interested in doing so, but are to empower you to become unsure how to get started. That’s advisors of the future through When your clients use apps, you where Xero’s latest resources come app advisory, including a session I’ll be presenting on day one: Recommending the right apps for your clients. I’ll also be sharing Deep dive at Xerocon Brisbane some exciting new features and We’ll also be doing a deep dive into these industries at Xerocon Brisbane, as tools to make app advisory even well as introducing you to even more tools. Here are the sessions we have in easier, and how to use these store to help you on your road to success with app advisory: alongside Xero’s App Playbook series. Xerocon Day 1: Wednesday 5th of Xerocon Day 2: Thursday 6th of September 2018 September 2018 Whether you’re coming to Xerocon or not, these resources will arm 2.30pm - Recommending the right apps for 11.30am - App deep dive: retail and you with the knowledge to begin your clients ecommerce your app advisory journey and feel 3.30pm - App deep dive: professional confident recommending Xero- services integrated apps to your clients. 4.30pm - App deep dive: trade and construction Start with our App Advisory Playbook. It shows you how you can
52 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 53 Shedding light on performance
get started on the road to success strengthen your value proposition them against the features of Xero with app advisory. Whether you’re as an industry specialist. After and the apps available in the Xero brand new to app advisory, or have completing the app advisory app marketplace, making choosing been doing it for some time, it’s playbook, you can move on to the right apps easy. where we recommend you start our three industry specific app your journey. It takes you through playbooks, which cover trade and the process step-by-step. There’s construction, professional services, no ‘one-size-fits-all’ approach and retail. They explain the most and we detail three levels of app common needs and pain points for advisory, from providing app these specific industries, and match recommendations only, to full app advisory; including implementation, training and ongoing support for Download Xero’s App Playbook series at: your clients. Plus we let you know what’s required by your practice at -> https://www.xero.com/resources/accountant-bookkeeper-resources/app- each level, so you can choose the advisory-playbooks one that’s right for you. We’re continuing to add more tools and playbooks, focusing on our most popular An industry focus industries, so stay tuned! We hope our new resources help set you up for success on your app advisory journey. We’re also bringing you the tools to
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54 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 55 The three C’s of surviving the bookkeeping revolution @floatapp
Colin Hewitt is the CEO and founder of Float, an Edinburgh based cash flow forecasting add- To the outside world, bookkeeping may seem an on for Xero. unlikely industry in which to find ‘a revolution’. After running his own agency and struggling to produce cash flow forecasts in a spreadsheet, However, this won’t be news if you’re a regular Colin founded Float. Now he and his team are on a mission XU reader. So much has changed in the last to help small businesses reporting. They’re looking for all that the cloud revolution brings. with understanding what kind of understand their numbers and accountants and bookkeepers who This has been a sticking point for services your clients really need produce accurate forecasts in a decade... fraction of the time compared to really understand technology and some time, since financial reporting (without waiting for them to ask). spreadsheets. how to deploy it effectively. They has historically been either timely Then identifying the software tools need trusted advisors to educate or accurate, never both. that can help make this a reality them on what an efficient system and use the output to provide M odern bookkeeping is Bookkeeping software has been progressive businesses like less looks like. They need to introduce Leading the charge insight, which will make you an now unrecognisable from a huge part of this change, and than thinking that they are not bookkeeping practices that can invaluable part of their team. the days in which businesses that’s been made possible by the getting the best and most up-to- make their financial processes run We’re long past the point at which would give their accountant a advancement of text recognition date service possible – even if that smoothly, with one source of truth utilising the cloud was optional, shoebox of physical receipts once software (and the fact that everyone means venturing into the unknown. for complete visibility on their cash the revolution is here and with it a year – although sadly, this isn’t has a camera on their They’ve put their trust in you as flow. is an incredible opportunity for completely unheard of today smartphone). Tools like their advisor and you don’t want bookkeepers to lead the charge. If either. ReceiptBank and AutoEntry have them thinking that they are missing Solid bookkeeping is the they don’t they’ll be left behind. FIND OUT MORE... led the way by becoming platforms out on better advice. If you don’t cornerstone of any business’ Despite undoubted progress, many that all bookkeeping can be offer new options and show that financial data. If they don’t have up- In summary, my advice to Sign up now to receive a 25% bookkeepers are still nowhere near managed from. With more and more you are adapting with the times, to-date data to make decisions on, bookkeepers is to rethink the discount on your first 3 months: maximising the full potential of invoices being sent via email, it’s you’re paving the way for another they’re unable to take advantage of services you are offering, starting > try.floatapp.com/xerousers the revolution happening in their easier than ever to forward them bookkeeper to step in and do so. industry, even bookkeepers who on to the bookkeeping software It’s as simple as that. use Xero, which puts them way of choice. And with Xero recently ahead of the pack. Using Xero is a adding this functionality to their Bookkeepers need to think like great starting point from which to software, these services are just market researchers or startups; to do more – to give clients an even going to keep getting better. speak to their customers, ask better service, to make more money them what they really want and through advisory and to position The next step for bookkeepers is to show them what’s possible, using themselves as a trusted advisor clearly define their arsenal of tools the new tools available. who can anticipate needs and they can rely on to give their clients wants before being asked. There the level of service they need. A Cash are many bookkeepers who will tech stack is the web-equivalent of become a victim of the revolution if a smartphone screen, with each app When showing a small business they don’t adopt this mindset and having its own place and purpose. what’s possible, there’s often only instead let complacency set in. So Have you properly explored the one financial metric that they how do bookkeepers stay ahead of benefits of using services like really care about: cash flow. such a fast moving revolution? For HubDoc, Expensify, Pleo, Expend or me, it all boils down to the three Curve? Are you in a place where you Early-stage businesses need to C’s: cloud+, counsel and cash. can confidently tell your clients that know, in granular detail, what their you are moving on from old tools cash flow looks like at any given Cloud+ and invite them to come with you? moment – when money is going in/out, where, why and how. Only The adoption of cloud services Counsel then can they plan for the future has transformed accounting and and grow their business through bookkeeping over the past 5 years. This notion of inviting clients to investment, or weather the storm So much so that Cloud vs Desktop join you in the use of new tools during tougher times. software isn’t even a relevant and applications is more than just debate. It’s no longer a competitive a pleasantry. You may think that Businesses need their bookkeepers advantage, but what people have clients will be resistant to change, to help them make this a reality. come to expect. and some will be. But for many, it’s Business owners are looking for the exact opposite. There’s nothing integrated solutions and real-time
56 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 57 @accountkit 5) Manage equipment finance more Paul Murray, CPA, founder of effectively AccountKit and Director at Murray Business Solutions, Adelaide Using the Equipment Finance When Paul and his wife and Tool, you can plug the details of business partner, Paula, began any client asset purchase and to migrate their accounting practice to the cloud, they found associated finance arrangements some tasks remained difficult into AccountKit, build a finance and time consuming. So together schedule (either regular or they created AccountKit, to help accountants like themselves irregular) and automatically post simplify and speed up their cloud- the interest entries to reconcile the based processes. AccountKit schedules throughout the year. You automates some day-to-day accounting functions and keeps can also easily process the required all client correspondence in entries to refinance or pay out a one easily accessible location. schedule should the need arise. With AccountKit, complicated tasks such as managing client correspondence, creating All this is brought together on the business structure diagrams and Client Group Page, which is the managing equipment leases and finance, become faster, simpler central hub where you can see all and easier. your client information and tools from a single screen.
AccountKit: FIND OUT MORE... To see how AccountKit works for your business, sign up for a free trial at: Efficiency tools for the cloud age > account-kit.com Paul Murray shares how AccountKit’s suite of efficiency and visibility tools make your cloud-based practice more efficient...
A s the co-owner of a cloud- information are automatically The Inter-Entity Loan tool within based accounting practice synced between Xero Practice AccountKit pulls data from multiple as well as AccountKit, I truly Manager and AccountKit, and Xero files and accounts, enabling understand what it’s like to walk you can manage all your client quick, regular reconciliations of in our customers’ shoes! In fact, relationship data in one location inter-entity loans throughout the the issues I faced with syncing without having to jump in and out year. This equals significant time and centrally managing client data of every entity. savings and greater accuracy across C E . O M
when migrating my practice to the complex client groups – keeping A
cloud were what led me to build 2) Track all client correspondence accounts in balance throughout the Y S P A
AccountKit. across your practice year. . P
Today, AccountKit’s cloud-based AccountKit’s Correspondence 4) Automate fuel tax credit W suite of practice tools is designed Register can be used to record calculations straight out of Xero specifically to optimise aspects of and store phone calls, meetings,
the Xero and XPM experience for file notes and drop-ins in a Many accountants are familiar with 2 5 0 accountants. Here’s what that looks central repository. Simply open the not-so-user-friendly ATO fuel tax 2 5 0
like: the tool and choose the type of calculator tool. AccountKit’s Fuel 7
correspondence you want to record Tax Credit Calculator can be used 7 8
1) Illustrate complex business from the dropdown menu, to with or without Xero to quickly and + 2 structures and entity relationships automatically populate information easily calculate FTC. If connected to for clients in minutes like the client’s name and contact Xero, AccountKit extracts litreage details directly from Xero Practice information from the description AccountKit’s Client Map Tool allows Manager. and automatically applies the you to create custom diagrams correct fuel tax rate according to the of client business structures and 3) Automate inter-entity loan type, use and applicable period. entity relationships. Any changes reconciliations you make to client relationship
58 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 59 by looking at the coming twelve By definition, most (and perhaps of each scenario, you can work months, then repeat the process for all) of the scenario stories you out the best metrics to monitor … the next twelve and so on. have mapped and modelled will effectively building an early warning not arise. Even so, this step is system for the business. The future back to today begins essential because understanding @CAforecasting with a series of visions of where you the impact of the different scenarios 5) Build a Reality Review process want the business to end up and leads directly to the next and most Michael Ford, Co-Founder and then steps back to today. Questions important step … the game plan for Scenario planning is never a one- CEO, Castaway Forecasting here start with ‘what would it take how you will respond. off exercise. The world keeps on Michael is a specialist in the to achieve …’. Document these changing and your plans need to financial and strategic aspects of goals and then work backwards, 4) Game Plan responses to each keep on evolving too. running and growing successful businesses. He is both a identifying key milestones that scenario story The Reality Review Chartered Accountant and a need to be met along the way. process is the key An effective scenario CPA and brings more than 30 You might need to iterate these If you have followed all of the steps to this evolution. years’ experience across a range planning process of disciplines and industries. pathways a few times to make sure so far, you have reviewed a whole It strengthens provides CEOs with the Michael is an entrepreneur they’re realistic - it’s a great sanity range of business possibilities, the team’s insights, clarity and 5 steps and thought leader on growing check. expanded a few into scenario planning and businesses. In the last 20 years, confidence to make the he has founded a series of stories and then modelled the forecasting successful businesses, including 3) Model the impact of each financial, business and operational muscle, as well right strategic decisions Castaway Forecasting. scenario story impact of each. as their ability for their company’s to scenario to respond to an growth. To better analyse each of the Now it’s time to game plan your increasing number of scenario stories, we need to model response. With the time and space scenarios. the financial impact they would to think clearly, you can work have on the business. through the detailed insights from The Reality Review examines what planning for CEOs each scenario story and decide how actually happened and asks the Take care not to simplify this you will respond at each stage … following questions: modelling process. It might be ahead of time. tempting to increase every sales 1. What did we think was going to The role of a CEO is to make decisions in the face of uncertainty. But number by say five percent, but Questions in this step start with happen? that’s not scenario modelling, ‘if XYZ scenario starts to emerge, 2. What did happen? without the right insights to support those decisions, they are little it’s just ‘fun with maths’. Good what should we do?’. The best 3. If 1 and 2 are different, why didn’t modelling goes deeper, often into game plans identify trigger points, we see it coming? more than guesswork.... specific business drivers - things define action plans and set out who 4. How can we improve our planning like headcount, tonnes and hours. is responsible for making things or early warning systems? A n effective scenario Ideally, the CEO planning horizon most businesses, there are many You can then model how changes happen. 5. What (if any) assumptions need planning process provides extends from twelve months out possibilities. So, the task here is in these drivers will affect the to change in our planning? CEOs with the insights, clarity to five years. Why? Because at to map out a series of scenario business. Having identified the trigger points and confidence to make the this timeframe, we can quieten stories, each one based around a Choose how often reviews should right strategic decisions for their the noise of the everyday and different set of assumptions. Make happen and book them into the company’s growth. concentrate instead on the bigger sure to consider both good and bad calendar. It could be every three, six picture. The further ahead we see possibilities. or even twelve months. The right Follow these five steps to make it risks and opportunities, the longer frequency depends on the pace of happen: we have to prepare the business There are two ways to approach change facing the business, both to make the most of whatever is this step … ‘today into the future’ internal and external. Faster growth 1) Invest the time to make it coming. and ‘the future back to today’. We and more rapid change means more happen find that working both directions frequent reviews. It’s important to book time for triggers more creative thinking. Good scenario planning doesn’t these sessions in the calendar. We’re looking for a small number of A well-developed scenario planning happen by accident. The siren call Plan to get out of the office. Find scenario stories for more in-depth process is the key to helping CEOs of day-to-day business challenges a place that puts you in a creative analysis. How many? Start small to reduce the guesswork and make can be hard to resist, and our and perceptive frame of mind. Set keep it manageable - ideally three great decisions in the face of brains aren’t wired to switch easily yourself up with whatever materials and no more than five. uncertainty. between short-term responsive help you think better. Invite the key decision making and long-term members of your team, including Today into the future begins strategic thinking. But where focus external advisors who can bring a with today’s business and then lands, action follows. As CEO, different perspective. considers what could change, you need to be deliberate about e.g. gaining or losing customers, FIND OUT MORE... investing time to look into the 2) Identify a range of scenario competitors or staff, doing more or future. stories less of current activities, starting To find out more about Castaway Forecasting new initiatives, stopping existing please visit our website: We’re not talking here about Nobody knows for sure what’s ones. The questions here often start > castawayforecasting.com/xero looking just a few months ahead. going to happen in the future. For with ‘what would happen if …’. Start
60 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 61 Why you don’t need @connectably Lucy Whittington, Co-Founder, another add-on app. And Connectably Lucy Whittington has been a Xero user since 2007 when she was part of the original UK launch team. She’s run her own neither do your clients! marketing & website business for 13 years and is now Co- Founder of Connectably - simple There are an eye-watering 700 plus apps in the Xero connected software that puts CRM, email, quotes and payments marketplace. And hands up, we’re one of them. So when it in one Xero add-on app for small service businesses. She’s a Mum comes to choosing which apps you need in your accounting (twice), Author (twice), and lives practice and advising your clients too, there’s a lot of at the seaside (which she always mentions). choice. Too much choice for most of us...
W e’ve called this problem back out) so they’re not keeping Systems are the processes, the “double overwhelm” - you entirely up to date with what’s ‘how to’s’. Systems are not the when you’re overwhelmed by all happening in your business. Some software you have. If you’ve not sat the ‘things’ you need to do to make only you have access to, some down for a while (or ever) with a your business work - marketing, the whole team do, but there’s pile of post-its or a whiteboard (or sales, getting paid, the actual work a lot to keep track of. So we’re both) and worked out the ‘systems’ itself - coupled with the overwhelm recommending you take a breather. in your business then now’s as good of what software to choose to Stop. Rethink. a time as any. You’ll naturally know ‘help’. your bottlenecks as a business, and Step away from the apps you also know where you’d like to The Jenga app stack ‘run faster’. Start there. I appreciate it may seem odd that It’s easy to end up with an extensive I’m saying this as co-founder of an Draw a map app collection, a Jenga-like ‘stack’ add-on app, but my advice would of apps. The Jenga analogy is an be, for now, to take a step back Map out how you want things uncomfortably realistic one too. until you’ve worked out what you to work in your business, and Which app can you take out or add really need. then when you’re really clear on without the whole thing falling the simplest flow of actions and over? Apps should be there to help you outcomes, review your software work better. If an app is saving and apps. If there are ‘extra steps’ It’s not that you set out to have you or your team more time than it you don’t need, it might be time to quite so many apps but… now you takes to manage it, or adding value choose different software or ask a just do. And the problem is that not - allowing you to sell services you better question of it - how can we all of them are talking to each other, wouldn’t be able to without it - then make this simpler? perhaps you’re having to ‘re-key’ it’s probably a keeper. But if it isn’t, information from one to another. or adds complexity, then it should How many steps are in your Or the way they integrate with Xero go. marketing process? Do you play is only one direction (in-, but not email tennis setting up calls and
62 / Issue 16 XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com Brought to you by PKF New Zealand (pkf.co.nz) Follow us on Twitter: @PKFI Issue 16 / 63 appointments? What about how We’ve built one ourselves (and with one app, then that’s even you send out proposals or get paid? we’re very excited!) but we never better. These are key processes to map have conversations about how and spot extra steps you might not great our software is. Instead we If you’re not sure, or want a simple need, or overlaps between apps. always have conversations about place to start - here are the Top 3 “where are your bottlenecks?” ‘problems’ we see all the time in If you’re having to work the way an or “where are you wasting time? small service businesses: app works and not the way YOU Where are you ‘manually’ doing want to work then you may well be something you’re pretty sure can • Losing leads - striking that using the wrong app. With all the be automated? Do you spend your balance of ‘keeping them choice you have, it’s unlikely you’ll evenings doing ‘catch up’ when interested’ without hassling for have to stick with what you’re using you’d rather not be working?” Those a meeting but still getting the now if it’s overcomplicating how you are all systems questions. And meeting! want to work. we always have those before we • Getting quotes & proposals done even think about app talk. Because easily - ideally straight after a Systems first, software second depending on the answers, our meeting when everything’s fresh app - or any app - may not solve the • Getting paid quickly - actual cash “Systems first, software second” problem(s). in the bank not just invoices out should always be how you think about your own apps and those you Just like shopping in the sales - it’s Get these 3 covered, or another recommend too. not a bargain if you didn’t need bottleneck that’s big for you, and it in the first place. Which is also take it from there. Trying to ‘crowbar’ in a way of our attitude to apps. And not working because ‘that’s how the just because my co-founder is a software does it’ is never the best Yorkshireman and would never place to start. Work out why and consider a frivolous purchase, ever! what you want to get done THEN look for add-on apps and software A good place to start to solve those problems. FIND OUT MORE... Work out what’s most important to But new apps are exciting! you in your business and get the Visit our website at best app doing that for you. Ideally > connectably.com We know new apps are exciting. if you can fix multiple bottlenecks
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