New Release Information uu April

Price Code: CD04 ST 3980-2 CD LOATHE Release Date Pre-Order Start The Cold Sun uu 14/04/2017 uu 17/02/2017

uu advertising in many important music magazines MAR/APR 2017 Territory: World uu album reviews, interviews in all important Metal magazines in Europe’s MAR/APR 2017 issues

uu song placements in European magazine compilations uu Tracklists: uu spotify playlists in all European territories CD: uu retail marketing campaigns 01. The Cold Sun uu instore decoration: flyers, poster A1 02. It’s Yours 03. Dance On My Skin uu Facebook, YouTube, Twitter, Google+ organic promotion 04. East Of Eden uu Facebook ads and promoted posts + Google ads in both the search 05. Loathe and display networks, bing ads and gmail ads (tbc) 06. 3990 07. Stigmata uu Banner advertising on more than 60 most important Metal & Rock 08. P.U.R.P.L.E. websites all over Europe 09. The Omission uu additional booked ads on Metal Hammer Germany and UK, and in 10. Nothing More 11. Never More the Fixion network (mainly Blabbermouth) 12. Babylon… uu video and pre-roll ads on You tube uu ad campaigns on iPhones for iTunes and Google Play for Androids uu banners, featured items at the shop, header images and a back- Style: Death Metal ground on nuclearblast.de and nuclearblast.com uu features and banners in newsletters, as well as special mailings to targeted audiences in support of the release

“This album is like an iced dawn in a stormy night where the demons fight each other using epileptic rhythmic war machines, melodic minimal pauses and dissonant voice choirs. Killer!” A FORCEFUL DEBUT “We stand by the outlook that negativity can be channelled and used as a tool to create something not only positive but progressive“ - Erik Bickerstaffe.

Loathe are a sedulous collective of 5, formed in the UK‘s industrial and artistically acclaimed port-city, . Their debut record ‘The Cold Sun‘ signifies a forceful and shrewd testimony. The quintet nail their colours to the mast with this resolute mission statement; an ode to the times we’re living in and the murky future that we all find oursleves faced with.

‘The Cold Sun‘ is a concept record; a compelling 35 minute long meandering into the depths of a dark, post-apocalyptic tale. The record follows the adjacent timeline of two protagonists (A & B), who exist during a dystopian future, stricken by tragedy and the ever looming apocalypse.

“We approached the record with a specific sound in mind. Combining loose and real instrumentation with technical electronic elements, we created a soundscape that accompanies and represents the overall feel of ‘The Cold Sun‘,“ added Bickerstaffe.

To bring this intricate manuscript to fruition, Loathe trav- elled to Glow In The Dark Studios in , Georgia to record ‘The Cold Sun‘ under the watchful eye of producer Matt McClellan (Underoath, The Devil Wears Prada, ...).

“From the bands inception we had planned to work with Matt McClellan, although it was only until after signing to SharpTone Records that we had the opportunity to make it happen. We felt like Matt‘s approach would aid us in de- fining our sound for the record. We experimented with our usual approach to writing during our time at Glow In The Dark, and we’re very proud to present this as the outcome.“

‘The Cold Sun‘ is a highly accomplished and enigmat- ic chronicle, an undoubtedly passionate ouvre brimming with technical precision, sinister ambience and bitter bile. Loathe offer a complex sonic architecture which weaves to- gether post-punk, hardcore, heavy electronics, djent and Line up: with a side of prog... melding their sonic threads Kadeem France // vocals · Erik Bickerstaffe // guitar & vocals · Shayne Smith // bass & vocals into an anguished and searingly surreal entity which reels Connor Sweeney // guitar & vocals · Sean Radcliffe // drums you deep into the abyss. www.facebook.com/loatheasone · www.twitter.com/loatheasone · www.instagram.com/loatheasone/ sharptonerecords.co/artist/loathe/

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