QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA WINTER 2015 50/35/50 50 NOTABLE MEMBERS 35 YEARS OF DESIGN EXCELLENCE 50 MEMORABLE MOMENTS QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA WINTER 2015 ® Publisher Executive Editor Sr. Creative Director Advertising Annual Subscriptions IDSA Mark Dziersk, FIDSA Karen Berube Katrina Kona Within the US $85 555 Grove St., Suite 200 Managing Director IDSA IDSA Canada & Mexico $100 Herndon, VA 20170 LUNAR | Chicago 703.707.6000 x102 703.707.6000 x100 International $150 P: 703.707.6000 [email protected] [email protected] [email protected] F: 703.787.8501 Single Copies www.innovationjournal.org Advisory Council Contributing Editor Subscriptions/Copies Fall/Yearbook $50+ S&H www.idsa.org Gregg Davis, IDSA Jennifer Evans Yankopolus IDSA All others $25+ S&H Alistair Hamilton, IDSA [email protected] 703.707.6000 678.612.7463 [email protected] ® The quarterly publication of the Industrial Designers Society of America (IDSA), INNOVATION provides in-depth cover- age of design issues and long-term trends while communicating the value of design to business and society at large. 50/35/50 14 In Memory IN EVERY ISSUE IDSA AMBASSADORS Carroll Gantz, FIDSA 4 From the Editor 3M, St. Paul, MN By Bret Smith, IDSA, and By Mark Dziersk, FIDSA Banner & Witcoff, Chicago; Washington, DC; Vicki Matranga, H/IDSA 15 What a Difference 50 Years 6 Design Defined Boston; Portland, OR Makes! By Byron Bloch, IDSA Cesaroni Design Associates Inc., Glenview, IL; By Carroll Gantz, FIDSA 8 Beautility Santa Barbara, CA By Tucker Viemeister, FIDSA Crown Equipment, New Bremen, OH 16 50 Notable IDSA Members 11 A Look Back Dell, Round Rock, TX 29 Not to Be Forgotten By Carroll Gantz, FIDSA Eastman Chemical Co., Kingsport, TN 29 Longest Living IDSA Members IDEO, Palo Alto, CA; Shanghai; Cambridge, MA; 63 Showcase London; San Francisco; Munich; Chicago; 30 35 Years of IDEA Winners New York City 34 A Commentary on Industrial Statement of Ownership Publication: Innovation Jerome Caruso Design Inc., Lake Forest, IL Design Excellence5 Publication Number: Vol. 34, No. 4 Filing Date: 11/2/15 LUNAR, San Francisco, Chicago, Munich, Hong By Ralph Caplan, H/IDSA Issue Frequency: Quarterly Kong 42 Most Winning Companies from No. of Issues Published Annually: 4 Annual Subscription Rate: Metaphase Design Group Inc., St. Louis, MO 1995–2015 $70 Domestically, $125 Internationally Mailing Address: 555 Grove Street, Suite 200 Newell Rubbermaid, Atlanta, GA Herndon, VA 20170 Mailing Address for Headquarters: Same as above Smart Design, New York City; San Francisco; 56 50 Memorable Moments Owner & Publisher: Industrial Designers Society of America, in IDSA History 555 Grove Street, Suite 200, Herndon, VA 20170 Barcelona, Spain Managing Editor: Karen Berube 57 Presidents/Chairs of the IDSA Issue Date for Circulation Data: Summer 2015 solidThinking, Troy, MI Ave. Year Single Board of Directors Total Number of Copies: 3,488 3,150 TEAGUE, Seattle, WA; Munich, Germany Paid/Requested outside county: 2,631 2,350 57 IDSA Staff Leadership Paid in county: 0 0 Thrive, Atlanta, GA 57 National HQ Office Moves Sales through dealers/carriers: 157 69 Other classes mailed through USPS: 256 237 Tupperware, Orlando, FL 58 50 Years of National and Total paid: 3,044 2,656 Free distribution mailed through USPS: 0 0 Charter supporters indicated by color. International Conferences Total nonrequested distribution distribution: 0 0 Total distribution: 3,044 2,656 Copies not distributed: 444 494 For more information about becoming an 60 Crossword Redux Total: 3,488 3,150 Ambassador, please contact Katrina Kona at 703.707.6000 x100. 62 Further Reading QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA WINTER 2015 Cover: For IDSA and the Ford Mustang, turning 50 is only the beginning. Advertisers’ Index INNOVATION INNOVATION is the quarterly journal of the Industrial Designers Society of America (IDSA), the professional organization serving the needs of US industrial designers. Reproduction in whole 10 2016 IDSA District Design Conferences 50/35/50 WINTER 2015 50/35/50 or in part—in any form—without the written permission of the publisher is prohibited. The 5 2016 IDSA International Conference 50 NOTABLE MEMBERS 35 YEARS OF DESIGN EXCELLENCE opinions expressed in the bylined articles are those of the writers and not necessarily those 50 MEMORABLE MOMENTS 35 Art Center College of Design of IDSA. IDSA reserves the right to decline any advertisement that is contrary to the mission, goals and guiding principles of the Society. The appearance of an ad does not constitute 61 Crown Equipment an endorsement by IDSA. All design and photo credits are listed as provided by the sub- 54 International Design Excellence Awards mitter. INNOVATION is printed on recycled paper with soy-based inks. The use of IDSA c4 LUNAR and FIDSA after a name is a registered collective membership mark. INNOVATION (ISSN No. 0731-2334 and USPS No. 0016-067) is published quarterly by the Industrial Designers c2 Pip Tompkin 62 SONOS Society of America (IDSA)/INNOVATION, 555 Grove St., Suite 200, Herndon, VA 20170. 61 Product Builders 5 SPI Periodical postage at Sterling, VA 20164 and at additional mailing offices. POSTMASTER: 1 Mixer Group 35 Umbach Send address changes to IDSA/INNOVATION, 555 Grove St., Suite 200, Herndon, VA 20170, USA. ©2015 Industrial Designers Society of America. Vol. 34, No. 4, 2015; Library c3 PTI Design 61 Woodring of Congress Catalog No. 82-640971; ISSN No. 0731-2334; USPS 0016-067. 50/35/50 50 NOTABLE IDSA MEMBERS urrent members of the Industrial Designers Society of America were given the opportunity to vote on the most notable members of the Society from the past 50 years. No small task. As C Cooper Woodring, FIDSA, so aptly quoted Winston Churchill, “Never have so many, owed so much to so few.” We encourage the readers to explore the choices made and offer their own. “There is an appetite in the world for change and as designers we are credible to lead that change. We are understood as builders of business and industry, and we have Steve Jobs to thank for that. Not since Teague and Loewy has this been the case.” —Yves Béhar, IDSA Charles Austen Angell, FIDSA Betty Baugh, FIDSA Charles Angell earned a Betty Baugh attended BA in industrial design from Stephens College in Purdue University. After Columbia, MO, receiving graduation, Austen worked an AA degree in liberal arts. as a designer for Hari and She later transferred to the Associates, a concept New York State School of development manager for Industrial Ceramic Design Placon Corporation, the at Alfred University in New chief design officer for Logic York, where she received Products, and the direc- her BFA cum laude in 1953. tor of design research and Baugh has created numer- innovation for Intel before ous designs for glassware founding Modern Edge, Inc., a strategic industrial design firm and production equipment for West Virginia and Ohio glass based in Portland, OR. His independent design experience companies as well as manufacturers throughout Asia. A past spans projects in Europe, the Americas, Southeast Asia, president and chair of the IDSA Board, she has maintained Africa and Australia. Prior projects include work with John an active consultancy, designing products for Libbey Glass, Deere, Harley Davidson, SC Johnson, Medtronic, BMW, L.E. Smith Glass and Grainware and tabletop designs for Gillette, General Motors, Ford, St. Jude Medical, Sunbeam Villeroy & Boch, Wilton Armetale, USG and others. and others. Austen is a past chair of IDSA. 16 WWW.IDSA.ORG Yves Béhar, IDSA Robert Blaich, FIDSA Born in Switzerland, Yves Robert Blaich attended Béhar graduated from Syracuse University where the Art Center College he graduated with a BFA in of Design. He worked industrial design. He joined for frogdesign and Lunar the Herman Miller Furniture Design in Silicon Valley Company in 1953, serv- before founding fusepro- ing as the company’s vice ject in 1999, with offic- president of corporate es in San Francisco and design and communica- New York. The firm has tions from 1968 to 1979. won more than 50 IDEA In 1980 he became head awards. Since 2005, he of design at Royal Philips has chaired the Industrial Design Department at the Electronics in the Netherlands where he integrated engi- California College of Arts. He is the chief designer of One neering, marketing and design. He was president of the Laptop per Child’s XO laptop and other models, more than International Council of Societies of Industrial Design from one million of which have been purchased by developing 1985 to 1987. In 1991, Blaich was knighted by Queen countries. He is also chief creative officer of Jawbone, a Beatrix of the Netherlands. He remained at Philips until 1992 wearable technology company. and subsequently founded Blaich Associates. In 1999, he became chairman of the board for TEAGUE. Michelle Berryman, FIDSA Peter Bressler, FIDSA Michelle Berryman is a Peter Bressler graduated graduate of the Georgia from the Rhode Island Institute of Technology School of Design in 1968, holding a BS in industrial and during graduate work design and an MS focused there he designed the on interaction design. Her Standup Wheelchair, which award-winning design garnered an IDSA Student portfolio includes exhib- Merit Award. In 1970 its, events, interiors and he formed Designs for consumer products as Medicine in Philadelphia, well as user interfaces for PA, later renaming the firm consumer, medical and Bresslergroup. His firm industrial products. She is a founding principal of Echo has won more than 80 international design awards and Visualization (EchoViz) in Atlanta. In 2007 she became the authored more than 150 patents. He is an adjunct profes- third woman to serve as president of IDSA. She has served sor at the University of Pennsylvania and has taught design as a visiting professor at Jiangnan University in Wuxi, China, courses at Lehigh University, the University of the Arts and and an adjunct professor at Georgia Tech.