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A Better World, by Design Ter W 00 Cover_Layout 1 9/19/17 12:17 PM Page cvr1 Plasticsa our past. our present. Engineeringng Your Future. A Betterter World,W by Design Innovativeve ProductPro Development Drives Positive Change Online Shoppingopping is Transforming Retail Packaging RIQJLVH' XQD0U I Sustainabble Desig Virtual Prototypin 00 Cover_Layout 1 9/19/17 12:17 PM Page cvr2 01-03 contents_editorial 9/19/17 12:39 PM Page 1 CONTENTS I I VOLUME 73 NUMBER 9 OCTOBER 2017 AROUND SPE ANTEC® 2018 to Add Technical Marketing Track ANTEC® 2018 will feature new content focused on technical 4 marketing. This new track, developed by Joe Golba and Mark Spalding, will be organized into sessions focused on specific topics. THE SUSTAINABILITY IMPERATIVE The Cascading Materials Vision By Steve Russell, American Chemistry Council 6 The ACC and several plastics and chemical companies have joined an initiative by the World Wildlife Fund that aims to promote an effort to reclaim and reuse materials. 6 ACC has joined with WWF on a COVER STORY 'Cascading Materials Vision' E-commerce is Driving Major Changes in Package Design By Robert Grace 8 Experts see a need for brands to adopt a more holistic, systems-based approach to e-commerce packaging, to reduce waste and improve customer experience SPOTLIGHT ON DESIGN INTERNATIONAL DESIGN EXCELLENCE AWARDS 2017 IDEAS Celebrate Design and Innovation By Robert Grace 16 IDSA’s annual design competition offers a showcase of products and concepts – from the cool and trendy to the socially responsible. THE BUSINESS OF DESIGN Hand and Glove: Inserting Design into Business 8 E-commerce packaging By Mark Dziersk demands a systems approach 24 The Chicago-based managing director of McKinsey & Co.-owned Lunar Design shares his views on the trend that has more businesses buying and integrating design firms into their operations. AIRCRAFT DESIGN TRENDS Design for Manufacture is Ready for Takeoff in Aircraft By Jennifer Markarian 26 Faster, more efficient processing technologies, integrated part design, and materials with optimized properties aim to reduce manufacturing costs and improve performance. About the cover: Italy’s Dainese SpA says its Mugello R D-Air® protective suit – winner of a 2017 Gold IDEA from IDSA – includes 25 new technical features and five patented innovations that make it the most advanced safety system for professional motorcycling 16 IDSA's 2017 awards showcase ever produced. Photo courtesy of the Industrial Designers Society of America both innovation and plastics www.plasticsengineering.org | www.4spe.org | OCTOBER 2017 | PLASTICS ENGINEERING | 1 01-03 contents_editorial 9/19/17 12:39 PM Page 2 CONTENTS CONTENTS DIGITAL DESIGN Making It (Very) Real By Pat Toensmeier 30 Advances in virtual prototyping software stress ultra-realistic design renderings, shorter development cycles and rapid returns on investment. DESIGN FOR DISASSEMBLY Good Design Improves Product Life and Recyclability By Nancy Lamontagne 36 Considering end-of-life disassembly during the design process can greatly aid repair, reuse and sustainability efforts. SUSTAINABLE DESIGN 40 Research hints at how Research Indicates Millennials Want Durable, Natural Products millennials view sustainability By Kiersten Muenchinger 40 A University of Oregon study shows younger consumers find four material design strategies indicate a product’s overall sustainability— durability, naturalness, degradability and rawness. COLORS & FINISHES What’s the Bright Idea? By Geoff Giordano 44 Recent product introductions show that new colors and finishes combine vibrancy and sustainability. SPE: OUT & ABOUT Spotlight: Plastic Design Northeast 2017 By Conor Carlin 50 This summer’s meeting near Boston of SPE’s Product Design & 44 There's a host of new colors Development Division (PD3) explored a variety of product design and and finishes hitting the market process considerations. DEPARTMENTS Industry News Industry Patents In this roundup of recent By Dr. Roger Corneliussen 56 developments, we report on 62 news about Porsche, Industry Events Braskem, Wim de Vos, Ashai Kasei, AIM Institute, Eastman 66 Chemicals, Krones & Erema, Tekni-Plex, EconCore & Diehl Market Place Aircabin, ELIX Polymers, 68 Total Corbion, Mitsubishi Gas Chemical, and TTG turn- Editorial Index ing Brown. 70 50 SPE's PD3 meeting explores Energy Tips Advertisers Index design & process considerations 59 By Dr. Robin Kent 72 2 | PLASTICS ENGINEERING | OCTOBER 2017 | www.4spe.org | www.plasticsengineering.org 01-03 contents_editorial 9/19/17 12:39 PM Page 3 1915 Solar Determinator 1927 Original Weather-Ometer® 1954 Xenotest® 150 1977 Ci65 Weather-Ometer® 1995 Ci4000 Weather-Ometer® 2017 The New Ci4400 Weather-Ometer® Our Latest Milestone. The Atlas Ci4400. For over 100 years, Atlas instruments have revolutionized the science of weather durability testing. The new Atlas Ci4400 Weather- Ometer® is our most advanced instrument yet - providing easy and effortless operation, unmatched uniformity, increased capacity, and a sleeker design, delivering unparalleled value and performance. With its user-friendly touch screen interface and ergonomic features, the best-in-class just got even better. Learn more about the new Ci4400 Weather-Ometer at atlas-mts.com. 04-05 Around SPE_046854 IndustryNews.QXD 9/19/17 12:29 PM Page 4 AROUND SPE ANTEC® 2018 Program to Include New Technical Marketing Track No paper will be required for presentations in these new sessions n addition to the traditional highly technical program, therefore must not include confidential company informa- ANTEC® 2018 will feature a new “Technical Marketing” tion. track. This new track, developed by Joe Golba and Mark “Mark Spalding and I believe much interest, excitement, and Spalding,I will be organized into sessions focused on specif- value will be generated by the Technical Marketing sessions ic topical areas. and we encourage participation,” says Joe Golba, ANTEC These sessions are intended to be a forum where new Advisory Committee member. “The presentation deadline is products, processes, and services can be effectively shared Dec. 15, 2017, so there is still plenty of time for people to pre- Mark Spalding and I believe much interest, excitement,“ and value will be generated by the Technical Marketing sessions and we encourage participation... The presen- tation deadline is Dec. 15, 2017, so there is still plenty of time for people “to prepare to showcase their new products, processes, and services... Mark Spalding Joe Golba with ANTEC attendees in a timely manner. Candidates for pare to showcase their new products, processes, and services these sessions should represent new offerings with market and make the new Technical Marketing track at ANTEC 2018 entry having occurred in the last two years or in an advanced a key ANTEC feature.” stage of development with commercialization planned in the SPE ANTEC 2018 will take place next May 7-10 at the near future. Older products and processes will be considered Orange County Convention Center in Orlando, Fla. For more as long as they bring value to ANTEC attendees. details or to submit a presentation please go to No paper will be required—only a presentation that will be www.4spe.org/antec. subject to review and approval by the ANTEC Advisory Com- mittee. These presentations are to be directed at a technical audience and are expected, for example, to tell a story that includes the problem the new technology is solving, the economic benefit, and the ease of implementation. Especially important is data and analysis that support the claims and benefits for the new technologies being pre- sented. The Technical Marketing presentations will be published in the ANTEC 2018 conference proceedings and 4 | PLASTICS ENGINEERING | OCTOBER 2017 | www.4spe.org | www.plasticsengineering.org 04-05 Around SPE_046854 IndustryNews.QXD 9/19/17 12:29 PM Page 5 Pure Performance :KDWRXUIDPLO\RISODVWLFV additives has in common Dover Chemical’s line of plastics additives are purpose- GHVLJQHGPDWFKLQJXSZLWKVSHFLƓFQHHGVLQDYDULHW\ RIPDUNHWVb,QDZLGHUDQJHRIDSSOLFDWLRQV'RYHUSKRVp liquid organo-phosphites improve the performance of PDQ\UHVLQVLQFOXGLQJ39&SRO\ROHƓQVFRDWLQJVDQG DGKHVLYHVb2XUVROLGSKRVSKLWHDGYDQWDJHVLQFOXGH GHOLYHULQJH[FHOOHQWFRORUWKHUPDODQGK\GURO\WLF VWDELOLW\ZLWKEURDG)'$DQGJOREDOIRRGDSSURYDOV 7DONWRXVDERXW\RXUDGGLWLYHUHTXLUHPHQWVb'RYHU &KHPLFDOLVXQLTXHO\SRVLWLRQHGWRSURYLGHVWDQGDUG or customized pure, high-performance solutions. PLASTICS ADDITIVE PRODUCTS DOVERPHOS® LGP-11® DOVERPHOS® SOLID PHOSPHITES DOVERPHOS® LIQUID PHOSPHITES DOVERNOX® ANTIOXIDANT BLENDS DOVERNOX® HINDERED PHENOLS ALKYLPHENOLS DOVERLUBE METALLIC STEARATES www.doverchem.com ŘŘ)D[ &XVWRPHU6HUYLFH [email protected] 06-07 ACC Cascading Materials_046854 IndustryNews.QXD 9/19/17 12:23 PM Page 6 THE SUSTAINABILITY IMPERATIVE Cascading Materials Vision is the Path to Doing More with Less Several major organizations have signed on to this initiative by the World Wildlife Fund aimed at helping the environment By Steven Russell American Chemistry Council hat unites multinational brand companies, Amer- the 10 principles range from more sensible public policy to ica’s chemical and plastics makers, and the World product design integrated with materials recovery to solu- Wildlife Fund (WWF)? tions that adapt to future change. WA vision. specifically, a vision of doing more with less to the guiding principles are designed to inform decision- protect the planet. making that will expand the availability and use of high-quality secondary materials and influence all
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