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Quarterly of the Industrial Designers Society of America Winter 2015

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Quarterly of the Industrial Designers Society of America Winter 2015 QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA WINTER 2015 50/35/50 50 NOTABLE MEMBERS 35 YEARS OF DESIGN EXCELLENCE 50 MEMORABLE MOMENTS QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA WINTER 2015 ® Publisher Executive Editor Sr. Creative Director Advertising Annual Subscriptions IDSA Mark Dziersk, FIDSA Karen Berube Katrina Kona Within the US $85 555 Grove St., Suite 200 Managing Director IDSA IDSA Canada & Mexico $100 Herndon, VA 20170 LUNAR | Chicago 703.707.6000 x102 703.707.6000 x100 International $150 P: 703.707.6000 [email protected] [email protected] [email protected] F: 703.787.8501 Single Copies www.innovationjournal.org Advisory Council Contributing Editor Subscriptions/Copies Fall/Yearbook $50+ S&H www.idsa.org Gregg Davis, IDSA Jennifer Evans Yankopolus IDSA All others $25+ S&H Alistair Hamilton, IDSA [email protected] 703.707.6000 678.612.7463 [email protected] ® The quarterly publication of the Industrial Designers Society of America (IDSA), INNOVATION provides in-depth cover- age of design issues and long-term trends while communicating the value of design to business and society at large. 50/35/50 14 In Memory IN EVERY ISSUE IDSA AMBASSADORS Carroll Gantz, FIDSA 4 From the Editor 3M, St. Paul, MN By Bret Smith, IDSA, and By Mark Dziersk, FIDSA Banner & Witcoff, Chicago; Washington, DC; Vicki Matranga, H/IDSA 15 What a Difference 50 Years 6 Design Defined Boston; Portland, OR Makes! By Byron Bloch, IDSA Cesaroni Design Associates Inc., Glenview, IL; By Carroll Gantz, FIDSA 8 Beautility Santa Barbara, CA By Tucker Viemeister, FIDSA Crown Equipment, New Bremen, OH 16 50 Notable IDSA Members 11 A Look Back Dell, Round Rock, TX 29 Not to Be Forgotten By Carroll Gantz, FIDSA Eastman Chemical Co., Kingsport, TN 29 Longest Living IDSA Members IDEO, Palo Alto, CA; Shanghai; Cambridge, MA; 63 Showcase London; San Francisco; Munich; Chicago; 30 35 Years of IDEA Winners New York City 34 A Commentary on Industrial Statement of Ownership Publication: Innovation Jerome Caruso Design Inc., Lake Forest, IL Design Excellence5 Publication Number: Vol. 34, No. 4 Filing Date: 11/2/15 LUNAR, San Francisco, Chicago, Munich, Hong By Ralph Caplan, H/IDSA Issue Frequency: Quarterly Kong 42 Most Winning Companies from No. of Issues Published Annually: 4 Annual Subscription Rate: Metaphase Design Group Inc., St. Louis, MO 1995–2015 $70 Domestically, $125 Internationally Mailing Address: 555 Grove Street, Suite 200 Newell Rubbermaid, Atlanta, GA Herndon, VA 20170 Mailing Address for Headquarters: Same as above Smart Design, New York City; San Francisco; 56 50 Memorable Moments Owner & Publisher: Industrial Designers Society of America, in IDSA History 555 Grove Street, Suite 200, Herndon, VA 20170 Barcelona, Spain Managing Editor: Karen Berube 57 Presidents/Chairs of the IDSA Issue Date for Circulation Data: Summer 2015 solidThinking, Troy, MI Ave. Year Single Board of Directors Total Number of Copies: 3,488 3,150 TEAGUE, Seattle, WA; Munich, Germany Paid/Requested outside county: 2,631 2,350 57 IDSA Staff Leadership Paid in county: 0 0 Thrive, Atlanta, GA 57 National HQ Office Moves Sales through dealers/carriers: 157 69 Other classes mailed through USPS: 256 237 Tupperware, Orlando, FL 58 50 Years of National and Total paid: 3,044 2,656 Free distribution mailed through USPS: 0 0 Charter supporters indicated by color. International Conferences Total nonrequested distribution distribution: 0 0 Total distribution: 3,044 2,656 Copies not distributed: 444 494 For more information about becoming an 60 Crossword Redux Total: 3,488 3,150 Ambassador, please contact Katrina Kona at 703.707.6000 x100. 62 Further Reading QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA WINTER 2015 Cover: For IDSA and the Ford Mustang, turning 50 is only the beginning. Advertisers’ Index INNOVATION INNOVATION is the quarterly journal of the Industrial Designers Society of America (IDSA), the professional organization serving the needs of US industrial designers. Reproduction in whole 10 2016 IDSA District Design Conferences 50/35/50 WINTER 2015 50/35/50 or in part—in any form—without the written permission of the publisher is prohibited. The 5 2016 IDSA International Conference 50 NOTABLE MEMBERS 35 YEARS OF DESIGN EXCELLENCE opinions expressed in the bylined articles are those of the writers and not necessarily those 50 MEMORABLE MOMENTS 35 Art Center College of Design of IDSA. IDSA reserves the right to decline any advertisement that is contrary to the mission, goals and guiding principles of the Society. The appearance of an ad does not constitute 61 Crown Equipment an endorsement by IDSA. All design and photo credits are listed as provided by the sub- 54 International Design Excellence Awards mitter. INNOVATION is printed on recycled paper with soy-based inks. The use of IDSA c4 LUNAR and FIDSA after a name is a registered collective membership mark. INNOVATION (ISSN No. 0731-2334 and USPS No. 0016-067) is published quarterly by the Industrial Designers c2 Pip Tompkin 62 SONOS Society of America (IDSA)/INNOVATION, 555 Grove St., Suite 200, Herndon, VA 20170. 61 Product Builders 5 SPI Periodical postage at Sterling, VA 20164 and at additional mailing offices. POSTMASTER: 1 Mixer Group 35 Umbach Send address changes to IDSA/INNOVATION, 555 Grove St., Suite 200, Herndon, VA 20170, USA. ©2015 Industrial Designers Society of America. Vol. 34, No. 4, 2015; Library c3 PTI Design 61 Woodring of Congress Catalog No. 82-640971; ISSN No. 0731-2334; USPS 0016-067. FROM THE EDITOR NURTURING OUR LIQUID NETWORK ometime back in 1965—post the fictional but accu- rate Don Draper Mad Men emergence of advertis- S ing as a medium—a group of moderately seasoned industrial designer-types got together and decided that what they were doing mattered a lot. Maybe even more than Draper’s mission of convincing people to buy things. The group recognized that they had a power to actually make the things people buy better and more meaningful, and that was important. This being a new kind of “super” power, it required oversight. The new profession of industrial design had been making a huge impact on the post-World War II manufactured world and needed to come together and be led by a community of leaders. A milestone moment was upon industrial design and action was needed. And so an organization was formed to disseminate information and establish rules of engagement: IDSA. The right organization for a time when a nascent profession needed to traffic the intersection of art and legitimacy. Fast forward 50 years and we designers find ourselves at another crossroads. A now mature profession of indus- trial design is being co-opted and integrated and merged and acquired and bent hard in the service of business and society. Design’s power to affect change has been perma- nently ratified and like a rare perfume is being requested at a volume that simply cannot be accommodated. The pro- fession finds itself struggling to keep up with the demand for leadership and at the same time shake off old mores. Depending on a person’s perspective, a designer will either embrace or fend off the dilution of product design by service and experience design and user interaction and design thinking. It’s either the best thing or the worst thing ever. These struggles are pervasive in every aspect of engagement from the boardroom to the factory floor. The massive demand for industrial design’s problem-solving prowess comes at the same time that information spillover is abundant and redundant, ironically diluting the traditional need for an organization like IDSA and introducing new memes and cadences of behavior. To say that information is consumed differently today than it was 50 years ago is an understatement of epic proportions. Facing these shifting ground plates has been a chal- lenge for IDSA. It has struggled in recent years to maintain membership while events and participation in services have grown. Said another way, most of the revenue that used to Craig Blankenhorn/AMC come from membership now comes from the purchase of 4 WWW.IDSA.ORG services. As IDSA shifts from a tightly knit, exclusive society to a network, it is being altered. It has been slow acknowl- April 25-27, 2016 | Orlando, Florida edging the new territory it must fight for. Change is hard. A network acts differently from a society. As the author It’s time to Re|focus on Plastics Recycling Steven Johnson profiles in Where Good Ideas Come From, a network (like what IDSA has grown into), or more specifi- cally a liquid network, acts much like a barrier reef where all things are interconnected and dependent upon one another. According to Johnson, liquid networks create platforms from which opportunity is created, but they are hard to quantify and understand and even harder to control. I think that’s exactly right. A community of designers is a very spe- cial kind of liquid network, and we have very specific needs P I indeed. INNOVATION was created as one way to address RODUCED BY SP these needs. In this issue of our journal we look back at 50 years of IDSA, which has been making connections and changing And collaborate on designing for recycling its format and adjusting as best it can to the brave new and other product sustainability and world it finds itself in. It always pays to look back at where manufacturing solutions we have been in order to move forward in the right way, as Steve Jobs reminds us in a quote that appeared in the Summer issue that bears repeating: “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.” This issue has been carefully crafted to remind us of refocussummit.org where we have been and to launch us on our way forward.
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