DOCSLIB.ORG

Design Research Quarterly 3:1 January, 2008

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Design Research Quarterly 3:1 January, 2008 Issue: writing V.3:1 January 2008 www.designresearchsociety.org Design Research Society ISSN 1752-8445 Speaking On Clarity David Sless Director: Communication Research Institute of Australia Communication, design, and we might productively talk about clari- Table of Contents: clarity ty have philosophical, practical and le- One of the ways in which people de- gal implications. Articles: scribe the quality of communication is 1 On Clarity to talk about its clarity. Insofar as de- Everyday talk about clarity in David Sless signers are involved in communication, communication clarity matters. Whether it is commu- In everyday language when describ- 8 Presenting Your Research nication with clients, stakeholders, fel- ing an item of communication, we can Ken Friedman low collaborators or users, the quality say that it is clear, it has clarity. So for of communication is important. Also, example we could say of a document Listings: in some areas of design—such as in- that its text is clear, it has clarity. 16 Current Research in Design: Tables of formation design—clarity is not just a When we say “this text is clear” or ‘it Contents from Leading means to an end, but is often an end in has clarity’, we are attaching the adjec- Design Journals itself. Making instructions, bills, forms, tive ‘clear’ or the noun ‘clarity’ to the websites, labels, way-finding systems noun ‘text’; thus, at least in grammar, 28 Upcoming Events Worldwide and so on clear and easy for people to the clarity is a property of the text. Artemis Yagou use is the raison d’être for information It follows that we can ask are what design. the characteristics of the text that give Calls Outside design, but with strong im- it this clarity and make it clear. In an- 15 Announcing: plications for design, are the advocates swer, we usually point to the text’s use DRS Special Interest Group on for clarity in language. Where these ad- of simple words, short sentences, sim- Experiential Knowledge vocates have been successful in influ- ple punctuation, and so on. Many peo- encing lawmakers, there is now a grow- ple then take the next step: to construct 28 AIEDAM Journal (Artificial Intelligence ing body of legislation which requires a clear text we must use simple words, for Engineering Design, Analysis and people to use clear language. For exam- short sentences, etc, thus giving the Manufacturing) ple, in Australia, where the Common- text the property of clarity, and simi- wealth Government initiated a plain larly to determine whether or not a text DRQ-DRS English policy in 1983, the regulations is clear we examine it to see if it has 2 Publication information governing financial advisers require simple words, short sentences, etc. If 6 DRS Membership information the information given to be ‘clear, con- it does, the document is pronounced cise and effective’. Similar laws and reg- ‘clear’; if not, then changes have to be 3 DRS 2008 Conference: Undisciplined! ulations exist in many jurisdictions. made to make the document ‘clearer’ . Revised deadlines Thus clarity in communication is of This simple logic and simple set of interest to many, and the ways in which rules, derived from the everyday gram- 7 New Fellows of the Design Research matical construction of language—that Society Nigel Cross Continued p. 4 Q Design Research Quarterly Publication Information Editor: Editorial Advisory Board: Dr. Peter Storkerson Prof. Ken Friedman, Chair Southern Illinois University, USA Norwegian School of Management, Norway and Danmarks Designskole, Denmark Associate Editors: Dr. Antti Ainamo Dr. Vesna Popovic Helsinki School of Economics, Finland Queensland University of Technology, Australia Prof. Tevfik Balcioglu Dr. Kristina Niedderer Izmir University of Economics, Turkey Hertfordshire University, UK Prof. Lin-Lin Chen Dr. Artemis Yagou National Taiwan University of Science and Technology, Taiwan AKTO Art and Design, Greece Prof. Nigel Cross Open University, UK Prof. Clive Dilnot Parsons The New School for Design, USA Design Research Quarterly is is a peer reviewed journal, published Dr. Troels Degn Johansson in January, April, July and October by the Design Research Society. Denmark’s Design School, Denmark Prof. Pekka Korvenmaa Design Research Quarterly and its contents are published under University of Art and Design, University of Art and Design, the Creative Commons Attribution - Noncommercial - NoDerivs 3.0 Finland License. < http://creativecommons.org/licenses/by-nc-nd/3.0/ > Prof. Kun-Pyo Lee You are free to Share—to copy, distribute and transmit the journal or Korea Advanced Institute of Science and Technology, Korea journal articles. Under the following conditions: Dr. Joao Lutz 1 Attribution UniverCidade, Brazil e You must attribute work in the manner specified by the author or Prof. Sanjoy Mazumdar licensor (but not in any way that suggests that they endorse you University of California at Irvine, USA or your use of the work). Prof. Donald Norman 2 Noncommercial Nielsen Norman Group and Northwestern University, USA e You may not use any part of this journal or work in it for com- Prof. Sharon Poggenpohl mercial purposes. Hong Kong Polytechnic University, China 3 No Derivative Works Prof. M.P. Ranjan e You may not alter, transform, or build upon any part of this jour- National Institute of Design, India nal or work in it. Dr. Elizabeth B.-N. Sanders MakeTools, USA Prof. Marian Sauthoff Design Research Quarterly is archived on-line University of Pretoria, South Africa <www.designresearchsociety.org>. Dr. Chris Smith London Metropolitan University, UK We solicit your contributions: papers and articles on design research. Prof. Toshiharu Taura For information regarding submissions, contact Kobe University, Japan Peter Storkerson, [email protected] Prof. Necdet Teymur Emeritus, Middle East Technical University, Turkey Design Research Quarterly 3:1 Jan. 2008 – 2 – www.designresearchsociety.org The City of Sheffield has a long asso- 10 years has created a new and delight- ciation with design and the study of ful city centre, surrounding our uni- design. Sheffield Hallam University versity with enjoyable spaces as well as is one of the oldest design academies public artworks, galleries and cafes. It in the world, starting out as Sheffield is also a very friendly city. School of Design in 1843 and today it is home to an interdisciplinary teaching I look forward to welcoming you to our and research centre that brings togeth- city in the middle of next year’s Eng- Invitation er the different arts and sciences that lish summer. We will have serious make up the landscape of 21st century work to do but we also aim to create an The fourth conference in our current design. The city was once a watchword enjoyable occasion for you to make new series is an important opportunity to for heavy industrial production, with friendships and renew old ones—the take stock. We will be using it to reflect a dark utilitarian image to match, but real glue of any community. on and develop the way we run these today, partly through the influence of events as well as aiming to provide its designers and artists, it is a centre Chris Rust an important oversight of the state of for new cultural industries. Imagina- the art in research across the design- tive work on urban design over the past 4th Biennial Conference ing disciplines. We will to pay equal attention to the quality of content and Rigour in emerging design disciplines and professions the quality of your experience at the conference. The conference theme, attending to 16-19July, 2008 the new kinds of designing that are emerging to challenge our framework of specialisms and reshape our field, will provide some focus for keynote Sheffield Hallam University,UK speakers and debates and you may find that relevant to your own work. However this is the main conference Provisional schedule (consult site) for the whole of our society and we are open to all research that informs 2007 01 Sep Call for Papers or arises from designing. 15 Nov Deadline for abstracts You can find out more about the con- DeDec–Feb Abstracts accepted ference theme and other aspects of the 01 Apr Deadline for full papers event at the conference website at www.drs2008.designinquiry.wikispaces.net 01 May Authors notified where you can also join the confer- 01 Jun Deadline for corrected papers ence mail list to receive updates on the call for papers and the conference arrangements. The call for papers will be announced on 1st September 2007. http://drs2008.designinquiry.wikispaces.net Design Research Quarterly 3:1 Jan. 2008 – 3 – www.designresearchsociety.org On Clarity… continued from p.1 clarity is a property of texts—are used in instructions for This is further exacerbated by the fact that rules of usage clear writing, plain language, and the many, many guide- exist at many intersecting levels. A way of talking or writing lines for clear communication in all walks of life. in one context may be totally inappropriate in another. For This is both useful and misleading: useful, because it example a parent talking to a child would likely use a differ- suggests that by learning and applying simple rules we ent way of talking to that of an employer talking to an em- can achieve the desirable outcome of clear communication; ployee. The rules about rules of usage are different in each misleading, because, as research shows and arguments context. There are rules within rules and rules about rules. demonstrate, applying these rules is neither a necessary or One of the features of social life is that it provides many sufficient condition for achieving clear communication . contexts in which communication takes place, and increas- But it is not my intention here to catalogue the many ingly few of those contexts are necessarily shared.
Load more

Recommended publications
  • Design Research Quarterly Volume 2, Issue 3
    Design Research Society DRS Digital Library Design Research Quarterly DRS Archive 1-7-2007 Design Research Quarterly Volume 2, Issue 3 Peter Storkerson Follow this and additional works at: https://dl.designresearchsociety.org/design-research-quarterly Recommended Citation Storkerson, Peter, "Design Research Quarterly Volume 2, Issue 3" (2007). Design Research Quarterly. 4. https://dl.designresearchsociety.org/design-research-quarterly/4 This Book is brought to you for free and open access by the DRS Archive at DRS Digital Library. It has been accepted for inclusion in Design Research Quarterly by an authorized administrator of DRS Digital Library. For more information, please contact [email protected]. V.2:3 July 2007 www.designresearchsociety.org Design Research Society ISSN 1752-8445 Designing the Interface Between Research, Learning and Teaching Linda drew University of the Arts, London Abstract Introduction Table of Contents: This paper’s central argument is that ‘Universities need to set as a mission teaching and research need to be re- goal the improvement of the nexus Articles: shaped so that they connect in a pro- between research and teaching.... The 1 Designing the Interface Between ductive way. This will require actions aim is to increase the circumstanc- Research, Learning and Teaching at a whole range of levels, from the es in which teaching and research Linda Drew individual teacher to the national have occasion to meet, and to provide system and include the international rewards not only for better teaching or 4 DRS 2008 Conference: communities of design scholars. To do for better research but also for demon- Undisciplined! this, we need to start at the level of the strations of the integration between individual teacher and course team.
    [Show full text]
  • The World Technology Network
    The World Technology Network WTN Homepage 2004 World Technology Award MAILING LIST SIGN UP About Us World Technology Nominees Name: Summit 2004 First: World Technology Please click on a category for more information Awards 2004 Last: Previous Events/ Awards The Arts Health & Medicine Email: World Technology Biotechnology IT - Hardware Focus: Intelligence Communications Technology IT - Software Becoming a WTN Associate Design Law The Membership Education Marketing Communications For specific enquiries contact us. Member News Energy Materials Sponsorship Inquiries Entertainment Media & Journalism Contact Us Environment Policy Ethics Social Entrepreneurship Our Sponsors/ Partners Finance Space The Arts Mr. David Byrne - Pace/MacGill Gallery Mr. Mengbo Feng - Search WTN.net Media Lab, Central Academy of Fine Arts Ms. Felice Frankel - MIT Mr. Perry Hoberman - University of Southern California Mr. Search The Web Steve Jobs - Pixar Prof. Tetsuo Kogawa - Tokyo-Keizai University Ms. Victoria Vesna and Mr. James Gimzewski - Department of Design | Media Arts, and UCLA Prof. Marcos Novak - MAT/UCSB Dr. Hunter O'Reilly - Loyola University Chicago Mr. David Rokeby Prof. Carlo H. Sequin - Univ. of California, Berkeley Prof. Jeffrey Shaw - University of New South Wales Ms. Yukiko Shikata Mr. Leo Villareal Biotechnology (Individual) Dr. Reuven Agami - The Netherlands Cancer Institute Dr. Richard Begley - 454 Life Sciences Dr. Andre Koltermann and Dr. Ulrich Kettling - DIREVO Biotech AG Dr. Robert Langer - MIT Dr. Pierre-Marie Lledo - Institut Pasteur Dr. Alton Morgan - InNexus Biotechnology Inc. Dr. Toshiaki Noce - Mitsubishi Kagaku Institute of Life Sciences Prof. Ehud Shapiro - Weizmann Institute Prof. Thomas Steitz - Yale University; Howard Hughes Medical Institute Prof. Jennifer Thomson - University of Cape Town Dr.
    [Show full text]
  • The Ukrainian Weekly 2004, No.46
    www.ukrweekly.com INSIDE:• Viktor Yanukovych agrees to TV debate — page 5. • Preserving a POW chapel in Lockerbie, Scotland — page 14. • Ukrainian American Veterans hold convention — page 15. Published by the Ukrainian National Association Inc., a fraternal non-profit association Vol. LXXII HE No.KRAINIAN 46 THE UKRAINIAN WEEKLY SUNDAY, NOVEMBER 14, 2004 EEKLY$1/$2 in Ukraine Ukraine’sT presidentialUIt’s official: YushchenkoW wins first round by Roman Woronowycz the western and central regions of the puzzled. campaign comes Kyiv Press Bureau country, while Mr. Yanukovych received “I am satisfied,” began the prime min- the overwhelming majority of votes in ister while addressing journalists at his KYIV – The Central Election eight eastern and southern oblasts, as headquarters in an appearance broadcast to the United States Commission officially announced on well as in the Crimean Autonomous on all the major television stations, and November 10 that National Deputy Republic. The result set the stage for a then added, “As for the first round, I by Yaro Bihun Viktor Yushchenko had won the first run-off between the lawmaker and the compare it to a soccer match, one in Special to The Ukrainian Weekly round of voting in Ukraine’s presidential prime minister, as Ukrainian election law which I was playing on foreign territory,” election by just more than a half percent- dictates when no candidate receives 50 explained Mr. Yanukovych. WASHINGTON – The Ukrainian age point. percent voter support. While in European soccer rules, a vis- presidential run-off election campaign It was a somewhat unexpected turn- Mr. Yushchenko, his face still showing iting team gets an extra credit in the came to the U.S.
    [Show full text]
  • Design Research: What Is It? What Is It For?
    Design Research: What is it? What is it for? Victor Margolin University of Illinois, Chicago Abstract: The slippage in use between design research as an activity without a precise identity and its characterization of an intellectual field has caused considerable confusion. PhD programs in design are now offered and have become vehicles for producing academic design researchers. This has vastly increased the number of researchers with doctorates but it has not contributed to the coherence of a field and certainly not to the formation of a discipline. As more PhD graduates take up teaching positions, they are under pressure to continue their research and publish it. Without a set of shared questions, they are often left to their own devices to invent a research topic. While the authors adopt what appear to be valid methodologies to guide their investigations, the questions they pose are often narrowly drawn, have no relation to a larger set of issues, and are consequently of little interest or value to other scholars. When it comes to pedagogy, the lack of consensus about what course of studies would constitute a doctorate in design is especially disconcerting. By virtue of not having any consensual curriculum, it is difficult to assess the value of someone’s degree. A big problem in the field is the confusion between an academic degree in design and one in design studies. Instead of perpetuating the term ‘design research,” I suggest adopting the related terms “design’ and ‘design studies” to delineate more precisely the nature of the knowledge or capabilities they signify. Keywords: Design research; Design studies, doctoral design Prelude Since the end of World War II, design has grown in social importance, moving from the styling of products and the production of print material to the design of complex devices, ubiquitous digital media, and even social systems.
    [Show full text]
  • Samsung Petition
    No. 15-___ IN THE Supreme Court of the United States ———— SAMSUNG ELECTRONICS CO., LTD., SAMSUNG ELECTRONICS AMERICA, INC., AND SAMSUNG TELECOMMUNICATIONS AMERICA, LLC, Petitioners, v. APPLE INC., Respondent. ———— On Petition for a Writ of Certiorari to the United States Court of Appeals for the Federal Circuit ———— PETITION FOR A WRIT OF CERTIORARI ———— MICHAEL T. ZELLER KATHLEEN M. SULLIVAN B. DYLAN PROCTOR Counsel of Record QUINN EMANUEL URQUHART WILLIAM B. ADAMS & SULLIVAN, LLP DAVID M. COOPER 865 S. Figueroa Street QUINN EMANUEL URQUHART 10th Floor & SULLIVAN, LLP Los Angeles, CA 90017 51 Madison Avenue (213) 443-3000 22nd Floor New York, NY 10010 VICTORIA F. MAROULIS (212) 849-7000 QUINN EMANUEL URQUHART kathleensullivan@ & SULLIVAN, LLP quinnemanuel.com 555 Twin Dolphin Drive 5th Floor Redwood Shores, CA 94065 (650) 801-5000 Counsel for Petitioners December 14, 2015 WILSON-EPES PRINTING CO., INC. – (202) 789-0096 – WASHINGTON, D. C. 20002 QUESTIONS PRESENTED Design patents are limited to “any new, original and ornamental design for an article of manufacture.” 35 U.S.C. 171. A design-patent holder may elect infringer’s profits as a remedy under 35 U.S.C. 289, which provides that one who “applies the patented design … to any article of manufacture … shall be liable to the owner to the extent of his total profit, … but [the owner] shall not twice recover the profit made from the infringement.” The Federal Circuit held that a district court need not exclude unprotected conceptual or functional features from a design patent’s protected ornamental scope. The court also held that a design-patent holder is entitled to an infringer’s entire profits from sales of any product found to contain a patented design, with- out any regard to the design’s contribution to that product’s value or sales.
    [Show full text]
  • Architectural Thought Experiments, Verisimilitude and Argumentation in Predicting Architectural Quality
    Design Research Society DRS Digital Library DRS Biennial Conference Series DRS2006 - Wonderground Nov 1st, 12:00 AM Architectural Thought Experiments, Verisimilitude and argumentation in predicting architectural quality J.L. Heintz Delft University of Technology, DElft, Netherlands | Follow this and additional works at: https://dl.designresearchsociety.org/drs-conference-papers Citation Heintz, J. (2006) Architectural Thought Experiments, Verisimilitude and argumentation in predicting architectural quality, in Friedman, K., Love, T., Côrte-Real, E. and Rust, C. (eds.), Wonderground - DRS International Conference 2006, 1-4 November, Lisbon, Portugal. https://dl.designresearchsociety.org/drs- conference-papers/drs2006/researchpapers/23 This Research Paper is brought to you for free and open access by the Conference Proceedings at DRS Digital Library. It has been accepted for inclusion in DRS Biennial Conference Series by an authorized administrator of DRS Digital Library. For more information, please contact [email protected]. 0081 Architectural Thought Experiments, Verisimilitude and argumentation in predicting architectural quality J.L. Heintz Delft University of Technology, DElft, Netherlands | [email protected] Introduction One of the most common models1 of design consists of three steps – analysis, synthesis and evaluation – bound together in a cyclical pattern (Lawson, 1980). This corresponds well with our notions of design at many levels: That of a single designer working at his or her computer, analyzing some small
    [Show full text]
  • Neri Oxman Material Ecology
    ANTONELLI THE NERI OXMAN CALLS HER DESIGN APPROACH MATERIAL ECOLOGY— A PROCESS THAT DRAWS ON THE STRUCTURAL, SYSTEMIC, AND AESTHETIC WISDOM OF NATURE, DISTILLED AND DEPLOYED THROUGH COMPUTATION AND DIGITAL FABRICATION. THROUGHOUT HER TWENTY- ECOLOGY MATERIAL NERI OXMAN NERI OXMAN YEAR CAREER, SHE HAS BEEN A PIONEER OF NEW MATERIALS AND CONSTRUCTION PROCESSES, AND A CATALYST FOR DYNAMIC INTERDISCIPLINARY COLLABORATIONS. WITH THE MEDIATED MATTER MATERIAL GROUP, HER RESEARCH TEAM AT THE MIT MEDIA LAB, OXMAN HAS PURSUED RIGOROUS AND DARING EXPERIMENTATION THAT IS GROUNDED IN SCIENCE, PROPELLED BY VISIONARY THINKING, AND DISTINGUISHED BY FORMAL ELEGANCE. ECOLOGY PUBLISHED TO ACCOMPANY A MONOGRAPHIC EXHIBITION OF OXMAN’S WORK AT THE MUSEUM OF MODERN ART, NEW YORK, NERI OXMAN: MATERIAL ECOLOGY FEATURES ESSAYS BY PAOLA ANTONELLI AND CATALOGUE HADAS A. STEINER. ITS DESIGN, BY IRMA BOOM, PAYS HOMAGE TO STEWART BRAND’S LEGENDARY WHOLE EARTH CATALOG, WHICH CELEBRATED AND PROVIDED RESOURCES FOR A NEW ERA OF AWARENESS IN THE LATE 1960S. THIS VOLUME, IN TURN, HERALDS A NEW ERA OF ECOLOGICAL AWARENESS—ONE IN WHICH THE GENIUS OF NATURE CAN BE HARNESSED, AS OXMAN IS DOING, TO CREATE TOOLS FOR A BETTER FUTURE. Moma Neri Oxman Cover.indd 1-3 9.01.2020 14:24 THE NERI OXMAN MATERIAL ECOLOGY CATALOGUE PAOLA ANTONELLI WITH ANNA BURCKHARDT THE MUSEUM OF MODERN ART, NEW YORK × Silk Pavilion I Imaginary Beings: Doppelgänger Published in conjunction with the exhibition Published by Neri Oxman: Material Ecology, at The Museum of The Museum of Modern Art, New York Modern Art, New York, February 22–May 25, 2020. 11 West 53 Street CONTENTS Organized by Paola Antonelli, Senior Curator, New York, New York 10019 Department of Architecture and Design, www.moma.org and Director, Research and Development; and Anna Burckhardt, Curatorial Assistant, © 2020 The Museum of Modern Art, New York 9 FOREWORD Department of Architecture and Design Certain illustrations are covered by claims to copyright cited on page 177.
    [Show full text]
  • Fashion Adopters and Fashion Followers
    Design Research Society DRS Digital Library DRS2012 - Research: Uncertainty Contradiction DRS Biennial Conference Series Value Jul 1st, 12:00 AM Perceptions toward Specific-Product Types and Product Cues – Fashion adopters and fashion followers Osmud Rahman Ryerson University Follow this and additional works at: https://dl.designresearchsociety.org/drs-conference-papers Citation Rahman, O. (2012) Perceptions toward Specific-Product Types and Product Cues – Fashion adopters and fashion followers, in Israsena, P., Tangsantikul, J. and Durling, D. (eds.), Research: Uncertainty Contradiction Value - DRS International Conference 2012, 1-4 July, Bangkok, Thailand. https://dl.designresearchsociety.org/drs-conference-papers/drs2012/researchpapers/114 This Research Paper is brought to you for free and open access by the Conference Proceedings at DRS Digital Library. It has been accepted for inclusion in DRS Biennial Conference Series by an authorized administrator of DRS Digital Library. For more information, please contact [email protected]. DRS 2012 Bangkok Chulalongkorn University Bangkok, Thailand, 1–4 July 2012 Perceptions toward Specific-Product Types and Product Cues – Fashion adopters and fashion followers Osmud RAHMAN Ryerson University Abstract It is evident that consumers have higher level of fashion innovativeness (e.g., fashion adopters/leaders) are more likely to consume and display a new product at the early stage of its lifecycle (Kang and Park-Poaps, 2010). Thus, it is imperative for fashion practitioners to understand this consumer group in order to offer better products, develop effective marketing strategies and ultimately increase the sales. In this study, three product types (t-shirt, evening dress and socks) and ten product cues (four extrinsic cues and six intrinsic cues) were used to examine how fashion adopters and followers perceive and evaluate these products and what product cues may significantly affect their purchasing decision.
    [Show full text]
  • Perspectives on Retail and Consumer Goods
    Perspectives on retail and consumer goods Number 7, January 2019 Perspectives on retail and Editor McKinsey Practice consumer goods is written Monica Toriello Publications by experts and practitioners in McKinsey & Company’s Contributing Editors Editor in Chief Retail and Consumer Goods Susan Gurewitsch, Christian Lucia Rahilly practices, along with other Johnson, Barr Seitz McKinsey colleagues. Executive Editors Art Direction and Design Michael T. Borruso, To send comments or Leff Communications Allan Gold, Bill Javetski, request copies, email us: Mark Staples Consumer_Perspectives Data Visualization @McKinsey.com Richard Johnson, Copyright © 2019 McKinsey & Jonathon Rivait Company. All rights reserved. Editorial Board Peter Breuer, Tracy Francis, Editorial Production This publication is not Jan Henrich, Greg Kelly, Sajal Elizabeth Brown, Roger intended to be used as Kohli, Jörn Küpper, Clarisse Draper, Gwyn Herbein, the basis for trading in the Magnin, Paul McInerney, Pamela Norton, Katya shares of any company or Tobias Wachinger Petriwsky, Charmaine Rice, for undertaking any other John C. Sanchez, Dana complex or significant Senior Content Directors Sand, Katie Turner, Sneha financial transaction without Greg Kelly, Tobias Wachinger Vats, Pooja Yadav, Belinda Yu consulting appropriate professional advisers. Project and Content Managing Editors Managers Heather Byer, Venetia No part of this publication Verena Dellago, Shruti Lal Simcock may be copied or redistributed in any form Cover Photography without the prior written © Rawpixel/Getty Images consent of McKinsey & Company. Table of contents 2 Foreword by Greg Kelly 4 12 22 26 Winning in an era of A new value-creation Agility@Scale: Capturing ‘Fast action’ in fast food: unprecedented disruption: model for consumer goods growth in the US consumer- McDonald’s CFO on why the A perspective on US retail The industry’s historical goods sector company is growing again In light of the large-scale value-creation model To compete more effectively Kevin Ozan became CFO of forces disrupting the US retail is faltering.
    [Show full text]
  • Theory and Design in the First Digital
    Theory and design in the first digital age Rivka Oxman, Faculty of Architecture and Town Planning Technion, Haifa 32000, Israel Digital design and its growing impact on design and production practices have resulted in the need for a re-examination of current design theories and methodologies in order to explain and guide future research and development. The present research postulates the requirements for a conceptual framework and theoretical basis of digital design; reviews the recent theoretical and historical background; and defines a generic schema of design characteristics through which the paradigmatic classes of digital design are formulated. The implication of this research for the formulation of ‘digital design thinking’ is presented and discussed. Ó 2005 Elsevier Ltd. All rights reserved. Keywords: digital design, design theory, design methodology, design thinking he evolution of digital design as a unique field of design endeavor, motivated by its own body of theoretical sources, promulgated by Ta culture of discourse, supported by new technologies, and pro- ducing unique classes of designs is a phenomenon that has been rapidly crystallizing in the past decade. Among the significances of digital design for the design theoretical community is the way that this form of highly mediated design is beginning to evolve unique design methodologies, unique forms of design interaction and unique formal content. Due to the large body of diverse publication that has accompanied these devel- opments the problem of encompassing the intellectual domain of digital design culture is, in itself, a difficult mandate. Beyond this problem of diversity, there are other, more theoretical, challenges to our interpreta- tion and understanding of digital design.
    [Show full text]
  • Theories and Models of Parametric Design Thinking
    Thinking difference: Theories and models of parametric design thinking Rivka Oxman, Faculty of Architecture and Town Planning, Technion Israel Institute of Technology, Haifa, 32000, Israel The paper examines the uniqueness of seminal parametric design concepts, and their impact on models of parametric design thinking (PDT). The continuity and change within the evolution of design thinking is explored through review of key texts and theoretical concepts from early cognitive models up to current models of parametric design thinking. It is proposed that the seminal role for parametric schema, as a strategic medium of parametric design thinking, is formulated at the intersection of three bodies of knowledge: cognitive models of typological and topological design in architecture; process models of digital design; and tectonic order of material fabrication design (MFD). Differentiation is introduced as a key design strategy of PDT and is demonstrated through classification of prominent case studies. Ó 2017 Elsevier Ltd. All rights reserved. Keywords: computational models, parametric design, design cognition, design knowledge, parametric design thinking eyond being another tool for modeling complex forms, parametric design is emerging as a unique and distinctive model of design. BBoth research and praxis in parametric design are influencing the emergence of parametric design theories that are currently undergoing a re- formulation and an epistemological shift. In parallel, the development of cur- rent tools and practices of parametric design are beginning to impact forms of parametric design thinking (PDT). Current parametric design systems are adapting to changing context under the impact of a new generation of script- ing languages and techniques (Burry, 2011), relational topological schema, associative geometries, and re-editing processes (Woodbury, 2010; Jabi, 2015) and computational process models of digital design (Oxman, 2006).
    [Show full text]
  • Industrialdesign
    National Endowment for the Arts I N D U S T R I A L D E S I G N A Competitive Edge for U.S. Manufacturing Success in the Global Economy I N D U S T R I A L D E S I G N A Competitive Edge for U.S. Manufacturing Success in the Global Economy April 2017 National Endowment for the Arts 400 7th Street SW Washington, DC 20506 Telephone: 202-682-5400 arts.gov Produced by Office of Programs and Partnerships, Design Program Jason Schupbach, Director of Design Programs, National Endowment for the Arts Content by Heidi Sheppard, Advisor for Technology Collaborations, National Institute for Standards and Technology, Manufacturing Extension Partnership; Courtney Spearman, Design Specialist, Office of Programs and Partnerships, NEA; and Katryna Carter, Design Consultant, Office of Programs and Partnerships, NEA Other Staff Contributors: Don Ball, Assistant Director - Publications, Office of Public Affairs, NEA; Bonnie Nichols, Operations Research Analyst, Office of Research and Analysis, NEA. Designed by Katryna Carter For their valuable assistance with this report, the NEA Design Program would like to thank the following people: Daniel Martinage, Industrial Designers Society of America; Susan Page Estes and Paul Hatch, DesignHouse; all those who were interviewed; and Laska Hurley, Office of Programs and Partnerships. 202-682-5496 Voice/TTY (a device for individuals who are deaf or hearing-impaired) Individuals who do not use conventional print materials may contact the Arts Endowment’s Office for Accessibility at 202-682-5532 to obtain this publication in an alternate format. This publication is available free of charge in PDF format at arts.gov.
    [Show full text]