QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA SPRING 2015 The Hand ID DAY n BEAUTILITY n WESTCOTT TRIBUTE SAVE THE DATE | SEATTLE | AUGUST 19–22, 2015 IDSA International Conference & Education Symposium www.idsa.org/seattle-2015 | #IDSASeattle15 QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA SPRING 2015 ® THE HAND 18 Welcome to the Hand by Dr. Bryce Rutter, IDSA 20 The Human Hand by Bryce Rutter, PhD, IDSA 26 A Hand Is Worth a Thousand Words by Paul Earle 29 How Your Hands Don’t Work by Dan Formosa, PhD 32 The Development of Hand Grasping Behavior by Mary J. Carlton, PhD and Les G. Carlton, PhD 34 The Aging Hand Needs a Hand by David Cowan 36 Attacking Arthritis: Human Performance-Based Consumer Product Evaluations to Support Accessible Design by Brad Fain, PhD Publisher Executive Editor Sr. Creative Director Advertising Annual Subscriptions IDSA Mark Dziersk, FIDSA Karen Berube Katrina Kona Within the US $70 555 Grove St., Suite 200 Managing Director IDSA IDSA Canada & Mexico $85 Herndon, VA 20170 LUNAR | Chicago 703.707.6000 x102 703.707.6000 x100 International $125 P: 703.707.6000 [email protected] [email protected] [email protected] F: 703.787.8501 Single Copies www.innovationjournal.org Advisory Council Contributing Editor Subscriptions/Copies Fall/Yearbook $40+ S&H www.idsa.org Gregg Davis, IDSA Jennifer Evans Yankopolus Jill Richardson All others $20+ S&H Alistair Hamilton, IDSA [email protected] IDSA 678.612.7463 703.707.6000 x118 [email protected] ® The quarterly publication of the Industrial Designers Society of America (IDSA), INNOVATION provides in-depth cover- age of design issues and long-term trends while communicating the value of design to business and society at large. PATRONS OF INDUSTRIAL DESIGN EXCELLENCE 39 What Separates Us: IN EVERY ISSUE INVESTOR Bridging the Gap Between IDEO, Palo Alto, CA; Shanghai, China; 4 IDSA HQ Researchers and Cambridge, MA; London, UK; San Francisco; Practitioners by Daniel Martinage, CAE Munich, Germany; Chicago; New York By Keith S. Karn, PhD 6 From the Editor Newell Rubbermaid, Atlanta, GA by Mark Dziersk, FIDSA 42 Talk, Listen, Test, Repeat: Procter & Gamble, Cincinnati, OH Putting the User First 8 Book Review by Laura Joss, PhD by Leigh Wasson CULTIVATOR 45 Design Principles for 9 Showcase Cesaroni Design Associates Inc., Glenview, IL Handheld Packaging 10 Design Defined Crown Equipment, New Bremen, OH by Peter Clarke, IDSA by Gina Signorella Dell, Round Rock, TX 49 Aging Hands & Minds: 11 Letter to the Editor Eastman Chemical Co., Kingsport, TN Designing Hearing Aids 12 Beautility Jerome Caruso Design Inc., Lake Forest, IL by Eunji Park and Stephanie Morgan by Tucker Viemeister, FIDSA Lunar Design Inc., Palo Alto, CA 52 Driven by User Comfort: 15 A Look Back Metaphase Design Group Inc., St. Louis, MO Surgical Tool Design by Carroll Gantz, FIDSA Smart Design, New York; San Francisco; by Alan Mudd 64 Tribute Barcelona, Spain 56 Do You Actually Use Your Stanley Black & Decker, New Britain, CT Hands to Shovel Snow? Teague, Seattle, WA by Stephen B. Wilcox, PhD, FIDSA Tupperware, Worldwide 58 Get a [Comfortable] Grip!: Charter Patrons indicated by color. Human Factors Considerations When Designing Handheld For more information about becoming a Medical Devices Patron and supporting IDSA’s communication by Michael Wiklund and education outreach, please contact Katrina Kona at 703.707.6000 x100. Cover: Illustration by Jonathan Sundy. Advertisers’ Index QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA SPRING 2015 INNOVATION INNOVATION is the quarterly journal of the Industrial Designers Society of America (IDSA), the 5 Design Foundation Scholarships professional organization serving the needs of US industrial designers. Reproduction in whole THE HAND SPRING 2015 The Hand or in part—in any form—without the written permission of the publisher is prohibited. The 1 IDSA Save the Date ID DAY n BEAUTILITY n WESTCOTT TRIBUTE opinions expressed in the bylined articles are those of the writers and not necessarily those c4 LUNAR of IDSA. IDSA reserves the right to decline any advertisement that is contrary to the mission, goals and guiding principles of the Society. The appearance of an ad does not constitute c2 Metaphase Design Group an endorsement by IDSA. All design and photo credits are listed as provided by the sub- c3 Pip Tompkin mitter. INNOVATION is printed on recycled paper with soy-based inks. The use of IDSA 5 Prototype Solutions Group and FIDSA after a name is a registered collective membership mark. INNOVATION (ISSN No. 0731-2334 and USPS No. 0016-067) is published quarterly by the Industrial Designers Society of America (IDSA)/INNOVATION, 555 Grove St., Suite 200, Herndon, VA 20170. Periodical postage at Sterling, VA 20164 and at additional mailing offices. POSTMASTER: Send address changes to IDSA/INNOVATION, 555 Grove St., Suite 200, Herndon, VA 20170, USA. ©2015 Industrial Designers Society of America. Vol. 34, No. 1, 2015; Library of Congress Catalog No. 82-640971; ISSN No. 0731-2334; USPS 0016-067. IDSA HQ Increased Recognition Prompts New IDSA Initiatives IDENTIFYING ID DSA’s 50th anniversa- “other”—added $15 billion to ry received a significant the US economy. I celebratory jolt recently Does this increased rec- with the official Congressional ognition and prominence Declaration of March 5, 2015, for industrial design mark a as the first National Industrial new era for the profession? Design Day. The declara- Undoubtedly yes, but it also tion was recorded in the US ushers in increased responsi- Congressional Record, and bility for organizations such as Representative Gerald E. IDSA whose mission is to pro- Connolly acknowledged that mote and protect the profes- industrial design professionals “improve our lives in every sion of industrial design. To better meet these challenges, way and are worthy of our recognition.” It was on March IDSA is forming a government and regulatory affairs task 5, 1965, when several industrial design societies officially group to proactively monitor, interpret and contribute to merged to become the Industrial Designers Society of policy discussions that impact industrial designers. At our America (IDSA). Since then IDSA has grown from 600 international conference in Austin, TX, last August, we spon- members to thousands of members in more than two sored two open discussion forums—including one on the dozen countries today. Connolly also commended IDSA “for amicus briefs filed in the Apple v. Samsung patent lawsuit. being an instrumental force in the growth and expansion” of Currently, two bills on Capitol Hill (HR 1057 and S 560) industrial design. are seeking to exempt automobile replacement parts from Recognizing industrial design as a critical contribu- design patent protection. Backed by insurance lobbies, the tor to our nation’s economy follows an equally important intent is to allow automobile replacement parts that do not milestone in August 2013 with the publication of the meet the same crashworthiness standards as the original National Endowment for the Arts’ (NEA) Valuing the Art of equipment manufacturers replacement parts. Should these Industrial Design. In this landmark study, the NEA recog- bills pass, American consumers will be at risk, and the nized industrial designers as “significant contributors” to precedent will lead other powerful industry lobbies to seek the invention of new products and services. The NEA report equally dangerous and risky exemptions. No other nation cites a Bureau of Labor study that forecasts the number has a similar exemption for replacement automobile parts. of employed industrial designers in the United States will This is an example of a situation that IDSA should seriously reach 45,100 by 2020, a 10.5 percent increase over 2010 consider weighing in on. figures. A follow-up study released by the NEA’s Office of IDSA’s leadership is very interested in your opinions and Research & Analysis in January 2015 entitled Value Added suggestions on forming a government and regulatory affairs by Architectural and Design Services found that specialized group. Send me your comments to me at [email protected]. design service industries—interior, industrial, graphic and Thank you, and best wishes to your continued success. —Daniel Martinage, CAE, IDSA Executive Director [email protected] 4 WWW.IDSA.ORG YOU HAVE BIG PLANS We can help! Scholarship Applications Accepted April 1 – May 4 www.idsa.org/scholarships INNOVATION SPRING 2015 5 FROM THE EDITOR CECI N’EST PAS UNE…HAND hen is a hand not a hand? Dr. Bryce Rutter, If You’re Sure”). Timeless reflections about the power and founder of the design firm Metaphase, is an strength of the idea of touch and feel as double entendre. W expert on hands. Metaphase specializes in ergo- So when is a hand not a hand? When is it a metaphor, nomics of all kinds, especially when it involves our hands. an idea, an emotion? When Bryce and I first discussed the topic of this issue, I’ll Taking up the idea of the hand as metaphor, it occurred be honest, I was concerned that it might be too narrow, too to me that this would be the perfect issue to give out a few focused, if you will. Would all of IDSA’s diverse membership hands—hands long-deserved to a number of people who be interested in a complete issue of the journal focused on are important to IDSA, to me and especially to INNOVATION. a human factors topic? Something told me that I was think- First, an enthusiastic hand to Charles Austen Angell, ing too narrowly, so I greenlighted it despite my doubts. No IDSA’s outgoing chair, who has led IDSA to new places in risk, no reward, right? every way and strengthened the organization, its leadership It didn’t take long to understand that my concern was and its outbound communications.