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SKY DEUTSCHLAND - Application and Integration layer for iPad

Company Profile

Company Name: Sky Deutschland Among the first companies to offer HD Main Headquarters: Munich services, from the beginning Sky Sector: Media Deutschland has proved to be leader in Website www.sky.de the media market. Solutions and/or services implemented: application and Thanks to a great ability to keep up with integration layer for iPad the times, the interest in implementation of more and more new technologies, in Sky is one of the most important media addition to conventional via company in the world. satellite and cable, Sky Deutschland is one of the most innovative media Sky Deutschland distributes its pay-TV companies in and the best services primarily via satellite and cable choice of television entertainment with a technical reach of approximately available. 90 percent of all TV households in Germany and . Sky Deutschland’s mission is to offer to its clients a different TV programming, For a long time exclusivity has been an providing high quality services and to important strong point for Sky improve customer satisfaction with a high Deutschland; from the beginning the added value service. company was interested in development and implementation of new technologies and innovations, in order to offer to its clients a way to improve TV experience and the quality of TV contents. SKY DEUTSCHLAND’S NEEDS mood by selecting from a set of proposed “moods”. In 2010 Sky Deutschland started a strategic initiative aimed at launching Video (VOD) and live streaming services to distribute its own premium content through new media channels.

Thus the Sky Go offer was born, which allows German and Austrian Sky subscribers to access content through a second set-top box, PC or mobile device and includes both “on demand” services On the homepage, it is possible to for film and sport, and live services for navigate highlights through a carousel direct streaming of important live sporting view, while in the selection below there WATCHLIST SECTION: users can events. are numerous “shortcuts” (called manage their favourite content, saving it “personal slots”) which give quick access in a special list which can be associated FINCONS GROUP’S SOLUTION to the content area. Furthermore, through with reminders and email notifications in the navigation bar below, the user can advance for the start of sporting events Following a successful implementation, in access the main sections of the Sky Go or the imminent not availability of a film. partnership with Polymedia (a Kit Digital website: group company), of both the backup systems and front-end website of Sky CUSTOMER SECTION: contains all Go, Sky Deutschland asked FINCONS information relating to user account and  HOME GROUP to extend and renew the Sky Go contractual details. application for iPad with the dual aim of  SPORT updating the user interface and enabling  FILM streaming VOD content already used on  WATCHLIST BENEFITS the web platform.  CUSTOMER The application for iPad allows the Sky Each section is characterised by an Go customer to: The scope of the project included the attractive layout which guarantees development of the iOS application, maximum user experience.  access linear programming on Sky available on the German App Store, and HD and SD channels; a set of REST services (technology SPORT SECTION: uses the same layout integration standard for web based as the home page, displaying live events  access the On-Demand content applications) which allowed integration in a carousel, the slots below are catalogue; with Sky legacy systems. The integration organised by category and are layer subsequently represented a  view the Electronic Programme dynamically configurable. technological asset for Sky, that can be Guide; used with other client’s platforms and is already used for the new Sky Go FILM SECTION:  manage content lists of interest; application for XBOX console.  share available content on social networks. The Content Management is based on the Polymedia “Media in a Box” product already used for the web platform, subsequently adapted to provide a multi- platform solution.

The Sky Go application for iPad is characterised by a pleasant and simple User Interface and allows the content stream, encrypted with Microsoft offers a carousel dedicated to recent technology, on Apple’s native layer by publications choices of the editorial team, using the innovative technology of the “catalogue” allows to view films by Authentec, a leader company in the IT category or genre. Also, users can security market. search for films that best match their

“This was a challenging and ambitious project, where we had to coordinate and synchronize several activities on the development of the new media platform, the enhancement of our legacy systems and the review of our internal operations. I am proud Sky Deutschland is among the Main Office in Italy pioneers of the digital content distribution innovation wave”. via Torri Bianche 10 Mauro Di Pietro Paolo, Vice President Information Technology, Sky Deutschland 20871 Vimercate (MB) T. +39 039 657081 F. +39 039 6570877