DOCSLIB.ORG

Sky Deutschland CASE STUDY

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

Sky Deutschland CASE STUDY Sky Deutschland AG is the leading “We are proud to pay TV company in Germany and be working with Austria, with more than three million Piksel as their subscribers. Sky offers over 70 channels including live sports, current platform reflects films, award-winning television series, Sky’s standards for children’s programming and documentaries. great content and innovation. The new Sky subscribers have access to 66 channels in high definition, service extends the including an exclusive 3D channel. The innovations Sky Go and Sky Anytime enable consumers to view content wherever they relationship we are and whenever they want to view. have with our customers through Sky Go, and allows them to take their The Challenge multiscreen viewing experiences to a Television viewers today expect to be able to enjoy video on multiple devices. Media companies and platform operators need to respond to remain new level. Piksel has relevant to their audiences, or risk losing viewers and ultimately revenue. been a very able Germany and Austria are among the highest potential markets for pay-TV partner that across Europe. In light of the acceleration of demand and high levels of matches innovation competition in the German broadcasting market, Sky Deutschland took the in video delivery decision to invest in the diversification and innovation of its business, and keep ahead of the competition. with Sky’s superior content offering.” To achieve this goal it embarked on a project to implement a multiscreen service. As well as meeting the expectations of the consumer this would Mauro Di Pietro Paolo increase the subscriber base and decrease churn. A key part of the project VP Information was delivering the new services without significant increases in management and operational overheads. Technology With a target launch date of April 2011, Sky Deutschland launched Sky Go, a TV everywhere service. Recognising the need for expertise and experience in this advanced field, the company selected Piksel as its technology partner to deliver the service. © Piksel. All Rights Reserved. 1 CASE STUDY The Solution Sky Go makes it possible to watch Sky’s exclusive content across multiple screens including iOS devices, the web and Xbox 360. The service also allows Sky’s premium customers to use various connected devices to view a large library of content, including on-demand Hollywood blockbusters, sports and live events. Piksel has worked in close partnership with Sky and delivered a smooth integration of publishing workflows and the introduction of effective automation procedures for video content. Sky chose subscription video on demand as its business model for the new service. It allows subscribers to Sky’s existing channels to upgrade their subscription to the Sky Go package. This means Sky’s customers can use the service via a second set-top box and on their PCs and mobile devices. The Piksel platform was implemented to support the commercial requirements as well as providing smooth integration of the automated publishing workflows required to format the content for different platforms as well as to make it available for search and download. To meet subscriber expectations, the service has been expanded to cover streaming of the linear channels. The iPad app enables subscribers to watch linear channels at any time as well as accessing the video on demand content. It also offers a unique data centre of sporting events and related statistics. The Piksel VCMS (Video Content Management System) platform has powered Sky Go since its launch. Implementing a single content and asset management backend, Piksel VCMS protected by the Piksel Guard DRM (Digital Rights Management) suite, has ensured an efficient and flexible service is maintained. The first phase made content available to computers via the web. The second phase of Sky Go was built using the multi-device capability of Piksel VCMS to © Piksel. All Rights Reserved. 2 extend the service to even more connected devices: iOS tablets and smartphones, and the Xbox 360 games console. Other devices are in the CASE STUDY deployment roadmap. Piksel VCMS is a multimedia, multi-platform content management system with integrated asset management designed for high pro le, high throughput applications such as Sky Deutschland. It includes backend processing to efficiently control and orchestrate both asset management and editorial work flows throughout the whole digital content life-cycle through to multiple delivery channels and devices. It provides a robust architecture for nonstop video processing, scaled to support thousands or even millions of users. It is partnered with Piksel VCMS Guard, a digital rights management application with pre-configured plug-ins for simple integration. It means that the protection software communicates directly with third-party systems such as the asset management and work ow engine that is driving the preparation and transformation of the video assets. Sky Deutschland also uses Piksel VCMS Player SDK, the toolkit to develop smart video player applications. These can support innovative business models and revenue opportunities through plug-in business applications, like dynamic and interactive advertising, product placement, video-driven e-commerce, and home shopping. System Integration was undertaken in partnership with FINCONS Group, the prime contractors for all professional services, while Piksel mainly covered the VCMS suite configuration services. Results Sky Go achieved over fifteen million unique viewer sessions in the first quarter of 2013 alone. The multiscreen service also features full social media © Piksel. All Rights Reserved. 3 integration, allowing users to recommend the latest video content to their friends. CASE STUDY Contact us Contact us now to find out more about Piksel and the full range of solutions and services we provide. piksel.com © Piksel. All Rights Reserved. 4 .
Recommended publications
  • Tuning Into the On-Demand Streaming Culture—Hollywood Guilds’ Evolution Imperative in Today’S Media Landscape

    Tuning Into the On-Demand Streaming Culture—Hollywood Guilds’ Evolution Imperative in Today’S Media Landscape

    UCLA UCLA Entertainment Law Review Title Tuning Into the On-Demand Streaming Culture—Hollywood Guilds’ Evolution Imperative in Today’s Media Landscape Permalink https://escholarship.org/uc/item/2152q2t4 Journal UCLA Entertainment Law Review, 27(1) ISSN 1073-2896 Author Roth, Blaine Publication Date 2020 DOI 10.5070/LR8271048856 Peer reviewed eScholarship.org Powered by the California Digital Library University of California TUNING INTO THE ON-DEMAND STREAMING CULTURE— Hollywood Guilds’ Evolution Imperative in Today’s Media Landscape Blaine Roth Abstract Hollywood television and film production has largely been unionized since the early 1930s. Today, due in part to technological advances, the industry is much more expansive than it has ever been, yet the Hollywood unions, known as “guilds,” have arguably not evolved at a similar pace. Although the guilds have adapted to the needs of their members in many aspects, have they suc- cessfully adapted to the evolving Hollywood business model? This Comment puts a focus on the Writers Guild of America, Directors Guild of America, and the Screen Actors Guild, known as SAG-AFTRA following its merger in 2012, and asks whether their respective collective bargaining agreements are out-of- step with the evolution of the industry over the past ten years, particularly in the areas of new media and the direct-to-consumer model. While analyzing the guilds in the context of the industry environment as it is today, this Com- ment contends that as the guilds continue to feel more pronounced effects from the evolving media landscape, they will need to adapt at a much more rapid pace than ever before in order to meet the needs of their members.
  • DEG Guide June 2020 Digital Entertainment Definitions Electronic Sell-Through (EST) – Refers to Digital Titles Priced for Sale

    DEG Guide June 2020 Digital Entertainment Definitions Electronic Sell-Through (EST) – Refers to Digital Titles Priced for Sale

    DEG Guide June 2020 Digital Entertainment Definitions Electronic Sell-through (EST) – Refers to digital titles priced for sale to consumers. Once a title is purchased, the consumer has the right to watch the title as many times as they like, on various devices. Video-on-Demand – Refers to digital titles priced for rental, with consumers’ paying for access to content for a limited term. • TVOD – Transactional Video-on-Demand. Refers to a discrete transaction fee for a limited viewing period. Rental terms may vary, but many popular services make rentals available for 30 days from the date of the transaction. Once viewing is started, the renter typically has access to view the title as many times as they like within 48 hours. iVOD – Transactional VOD delivered through an internet service, such as iTunes, Amazon Prime, Google Play or FandangoNow. cVOD – Transactional VOD delivered through a cable or satellite TV service. PVOD – Premium VOD. Refers to a premium priced rental transaction in an early home entertainment window prior to, concurrent with, or very soon after theatrical release. • SVOD* – Subscription Video-on-Demand. Consumers pay a monthly fee to access content including movies and TV shows on demand through SVOD services, such as Netflix, Hulu, CBS All Access and Disney+. • AVOD* – Ad-supported Video-on-Demand. Consumers have access to movies, TV shows and more on demand at no cost through these services, which include consumer advertising. PlutoTV and Tubi are examples of AVOD services. *Some services offer hybrid models in which content is available for free or at a low price with ads, but consumers also may opt out of seeing ads by paying more for their subscription.
  • Video Trends Report Q2 2019

    Video Trends Report Q2 2019

    1 VIDEO TRENDS REPORT Q2 2019 © 2019 TiVo Corporation. Introduction 2 Survey Methodology Q2 2019 Survey Size INTRODUCTION 5,340 Geographic Regions U.S., Canada TiVo seeks real consumer opinions to uncover key trends relevant to TV providers, digital publishers, advertisers and consumer electronics manufacturers for our survey, which is administered quarterly and examined biannually in this Age of Respondents published report. We share genuine, unbiased perspectives and feedback from viewers to give video service providers 18+ and industry stakeholders insights for improving and enhancing the overall TV-viewing experience for consumers. TiVo has conducted a quarterly consumer survey since 2012, enabling us to monitor, track and identify key trends in viewing This survey was conducted in Q2 2019 by a leading habits, in addition to compiling opinions about video providers, emerging technologies, connected devices, OTT apps and third-party survey service; TiVo analyzed the results. content discovery features, including personalized recommendations and search. TiVo conducts this survey on a quarterly basis and publishes a biannual report evaluating and analyzing TiVo (NASDAQ: TIVO) brings entertainment together, making it easy to find, watch and enjoy. We serve up the best key trends across the TV industry. movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo delivers a passionate group of watchers to increase viewership and engagement across all screens. Go to tivo.com and enjoy watching. For more information about TiVo’s solutions for the media and entertainment industry, visit business.tivo.com or follow us on Twitter @tivoforbusiness.
  • Service Makes the Difference

    Service Makes the Difference

    SERVICE MAKES THE DIFFERENCE Sky creates a unique customer experience by listening to feedback CASE STUDY SKY DEUTSCHLAND www.questback.com People matter. Get their insight. CASE STUDY Sky Deutschland OUTSTANDING CUSTOMER SERVICE Sky provides customers with a unique service experience – thanks to Questback Pay-TV provider Sky Deutschland’s high quality customer service is well-known, and was recognized most recently when the company won its category in the prestigious Handelsblatt “TOP SERVICE Germany 2015” awards. The secret behind this success is Sky’s belief that customer satisfaction is not enough on its own – at the same time it is critical to efficiently solve customer problems. Sky measures and optimizes both of these metrics using Questback’s Enterprise Feedback Suite (EFS). SITUATION Premium Service Experiences Objectives: With about 4.3 million customers, Sky is the pay-TV market leader in Germany and Austria. Exclusive content, innovative products for anywhere, anytime › Measure customer service as viewing, and outstanding customer service – these are the key ingredients in part of the overall customer the media company’s formula for success. The figures speak for themselves: experience customer growth is 61 % higher than the previous year. › Optimize service quality from a customer perspective Sky’s brand promise is to always offer the best entertainment experience – › Improve customer service and not just in terms of programs and products. It also applies to customer performance › Increase customer loyalty and willing- service, which is a key strategic priority for the company: “We don’t just offer ness to recommend our customers first-class entertainment, we also give them a unique customer experience,” says Robert Wiedemer, Head of Quality & Feedback Management at Sky.
  • JMAD Media Ownership Report

    JMAD Media Ownership Report

    JMAD New Zealand Media Ownership Report 2014 Published: 2014 December 5 Author: Merja Myllylahti This New Zealand Ownership Report 2014 is the fourth published by AUT’s Centre for Journalism, Media and Democracy (JMAD). The report finds that the New Zealand media market has failed to produce new, innovative media outlets, and that all the efforts to establish non-profit outlets have proved unsustainable. The report confirms the general findings of previous reports that New Zealand media space has remained highly commercial. It also confirms the financialisation of media ownership in the form of banks and fund managers. The report also observes that in 2014 convergence between New Zealand mass media and the communications sector generally was in full swing. Companies, such as Spark (former Telecom NZ), started to compete head-to-head with the traditional broadcasters on the online on-demand video and television markets. The American online video subscription service Netflix is entering the NZ market in March 2015. Additionally, the report notes evidence of uncomfortable alliances between citizen media, politicians, PR companies and legacy media. As Nicky Hager’s Dirty Politics book revealed, the National Party and PR practitioners used the Whale Oil blog to drive their own agendas. Also, events related to Maori TV, TVNZ and Scoop raise questions about political interference in media affairs. It is now evident that the boundaries between mainstream media, bloggers, public relations practitioners and politicians are blurring. Key events and trends concerning New Zealand media Financialisation of mass media ownership confirmed Substantial changes in Fairfax, APN and MediaWorks ownership Competition heats up in online television and video markets Turbulence at Maori TV Blurred lines among politicians, bloggers, journalists and PR practitioners The JMAD New Zealand media ownership reports are available here: http://www.aut.ac.nz/study- at-aut/study-areas/communications/media-networks/journalism,-media-and-democracy-research- centre/journalists-and-projects 1 1.
  • Video on Demand Attitudes & Opportunities

    Video on Demand Attitudes & Opportunities

    Video on Demand Attitudes & Opportunities A consumer study by: E-Poll Market Research January 2006 TABLE OF CONTENTS INTRODUCTION ....................................................................................................................................................................................................................... 3 METHODOLOGY....................................................................................................................................................................................................................... 4 EXECUTIVE SUMMARY.............................................................................................................................................................................................................. 5 DETAILED FINDINGS................................................................................................................................................................................................................. 7 VOD Consumer Segments.................................................................................................................................................................................................................................. 7 Awareness and Interest ..................................................................................................................................................................................................................................... 8 Future Intent and Pricing
  • Case M.8861 - COMCAST / SKY

    Case M.8861 - COMCAST / SKY

    EUROPEAN COMMISSION DG Competition Case M.8861 - COMCAST / SKY Only the English text is available and authentic. REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 6(1)(b) NON-OPPOSITION Date: 15/06/2018 In electronic form on the EUR-Lex website under document number 32018M8861 EUROPEAN COMMISSION Brussels, 15.6.2018 C(2018) 3923 final In the published version of this decision, some information has been omitted pursuant to Article 17(2) of Council Regulation (EC) No 139/2004 concerning non-disclosure of business secrets and PUBLIC VERSION other confidential information. The omissions are shown thus […]. Where possible the information omitted has been replaced by ranges of figures or a general description. To the notifying party Subject: Case M.8861 - Comcast/Sky Commission decision pursuant to Article 6(1)(b) of Council Regulation No 139/20041 and Article 57 of the Agreement on the European Economic Area2 Dear Sir or Madam, (1) On 7 May 2018, the European Commission received notification of a proposed concentration pursuant to Article 4 of the Merger Regulation by which Comcast Corporation ("Comcast" or the "Notifying Party", United States) proposes to acquire within the meaning of Article 3(1)(b) of the Merger Regulation sole control of the whole of Sky plc ("Sky", United Kingdom and the "Proposed Transaction"). Comcast and Sky are collectively referred to as the "Parties".3 1. THE OPERATION (2) Comcast is a US listed global media, technology and entertainment company, with two primary businesses: Comcast Cable and NBCUniversal ("NBCU"). Comcast is present in Europe almost entirely through NBCU, which is active in Europe in: (i) production, sales and distribution of film and television content; (ii) wholesale supply of TV channels and on-demand services; (iii) CNBC, a business news service, as well as NBC News; (iv) the provision of television content to end users through NBCU’s video on demand service; (v) the licensing of its 1 OJ L 24, 29.1.2004, p.
  • DOWNLOAD the ARVIG WIFI TV APP Watch on Your TV, Tablet, Computer and Smartphone

    DOWNLOAD the ARVIG WIFI TV APP Watch on Your TV, Tablet, Computer and Smartphone

    Contact: 888.992.7844 | [email protected] 24/7 Support: 877.290.0560 | [email protected] Chat Online: arvig.net | 7 days a week WiFi arvig.net/WiFiTV Delivered by Arvig® DOWNLOAD THE ARVIG WIFI TV APP Watch on your TV, tablet, computer and smartphone. Available in Google Play and App Store. MORE WAYS TO VIEW PERSONALIZED CLOUD DVR Works with your favorite It learns what you love and No more bulky boxes or wires. streaming devices; Amazon Fire TV, keeps those series and movies Access your recordings on Apple TV and more. front and center. virtually any device.* IT’S ALL HD REPLAY TV WATCH TV EVERYWHERE Auto detection gives Never miss another show. Watch up to the Anytime, anywhere! you the best TV past 72 hours of shows, movies, and sports Stream on almost view available. across most of our channel lineup.* any device.* Rochester Locals WiFi WIFI TV PLANS Delivered by Arvig® Essential Premium Packages Purchase á la Carte with Choice and 3 KIMT - CBS Rochester 7 The CW 609 This TV Complete WiFi Plans 4 KYIN - PBS Rochester 11 KTTC - NBC Rochester 5 KSMQ - PBS Rochester 12 KXLT - FOX Rochester HBO-Cinemax 6 KAAL - ABC Rochester 300 HBO 311 MoreMAX 301 HBO 2 312 MAX Latino 302 HBO Signature 313 5StarMAX 303 HBO Family 314 ThrillerMAX Choice Includes Essential Channels 304 HBO Comedy 315 MovieMAX 15 WGN - Chicago 47 CNN Headline News 81 HGTV 305 HBO Zone 316 OuterMAX 24 Lifetime 48 CNBC 83 Food Network 310 Cinemax 317 ActionMAX 25 USA Network 49 truTV 84 Travel Channel 26 TNT 50 Freeform 90 Bravo Showtime-TMC 27 TBS 53 Universal Kids 91 A&E
  • Vod Copy Approval and Delivery

    Vod Copy Approval and Delivery

    Spider-Man: Far From Home VoD Commercials Approval and Delivery – A guide • Creative Agency needs to upload commercial to Clearcast and instructions via Caria – Clearcast gives us the required approvals – When instructions are sent via Caria, copy begins to transcode automatically once delivered • VoD copy needs to be fully approved for Linear by Clearcast. – Submit for Linear approval, NOT VOD! • Creatives have a choice of three delivery centres to supply commercials, they need to be delivered to BOTH Sky UK/TV AND Sky Online – Submit to both at point of order – Clickable campaigns can be supplied to Sky Online only • Copy and instructions need to be delivered 6 working days prior to start of campaign – Allows time for sales/campaign managers/ops to set live, and to fix technical issues • The agencies send commercials via one of these three Centres. • At Sky, we have two Video Libraries • This means we have two destinations at each Delivery Centre; – SkyUK/SkyTV/SkyHD – Sky Online • Sky UK – Sent to M.A.M. (Media Asset Management) – Any content we serve direct to the Sky Box – TV VoD (Push and Pull VoD), Linear TV, Adsmart • Sky Online – Sent to H.V.L. (Honeycomb Video Library) – Any content we serve to devices outside the Sky Box – Sky Go, Demand 5, Sky Go Linear, Kids VoD, PC VoD, Advance – This can include viewing on a big screen (X-Box, Ps4 devices) – These can include a link to direct viewer to extra content • The majority of VoD campaigns will include impressions on the Sky box and OTT devices • Unless a campaign is exclusively on one, it makes sense to get in the habit of sending to both • We serve VoD content to big screen devices • As a consequence, we need to ensure linear viewing approval rules are adhered to • ‘Online’ campaigns will serve to PS4/Xbox, which are viewed on a TV/ hence linear approval needed • OTT linear campaigns play over linear feeds, hence the approval.
  • Netflix and the Development of the Internet Television Network

    Netflix and the Development of the Internet Television Network

    Syracuse University SURFACE Dissertations - ALL SURFACE May 2016 Netflix and the Development of the Internet Television Network Laura Osur Syracuse University Follow this and additional works at: https://surface.syr.edu/etd Part of the Social and Behavioral Sciences Commons Recommended Citation Osur, Laura, "Netflix and the Development of the Internet Television Network" (2016). Dissertations - ALL. 448. https://surface.syr.edu/etd/448 This Dissertation is brought to you for free and open access by the SURFACE at SURFACE. It has been accepted for inclusion in Dissertations - ALL by an authorized administrator of SURFACE. For more information, please contact [email protected]. Abstract When Netflix launched in April 1998, Internet video was in its infancy. Eighteen years later, Netflix has developed into the first truly global Internet TV network. Many books have been written about the five broadcast networks – NBC, CBS, ABC, Fox, and the CW – and many about the major cable networks – HBO, CNN, MTV, Nickelodeon, just to name a few – and this is the fitting time to undertake a detailed analysis of how Netflix, as the preeminent Internet TV networks, has come to be. This book, then, combines historical, industrial, and textual analysis to investigate, contextualize, and historicize Netflix's development as an Internet TV network. The book is split into four chapters. The first explores the ways in which Netflix's development during its early years a DVD-by-mail company – 1998-2007, a period I am calling "Netflix as Rental Company" – lay the foundations for the company's future iterations and successes. During this period, Netflix adapted DVD distribution to the Internet, revolutionizing the way viewers receive, watch, and choose content, and built a brand reputation on consumer-centric innovation.
  • Sky Media Vod Intro the Very Best Content – Delivered Wherever, Whenever

    Sky Media Vod Intro the Very Best Content – Delivered Wherever, Whenever

    Sky Media VoD intro The very best content – delivered wherever, whenever Delivered wherever, whenever Sky Go The way viewers are consuming TV is rapidly changing. At Sky, we Sky Go is Sky’s service that allows users to view content on a are proudly placed at the forefront of this transition, offering our variety of devices including desktop, mobile and tablet customers the ultimate in flexible, fluid viewing. Users stream content from the Sky Go website or app. Viewing has increased rapidly over the past 5 years coinciding with the Whether it be downloading a movie in the living room on the set rise of tablets and smartphones top box, or watching a boxset on an iPad in the park, Sky offers customers the very best content whenever and wherever they Sky Go’s VoD adload is low, and ads are clickable/trackable are. One preroll break and midroll break is the maximum number of breaks on Sky Go content. Each break is restricted to a maximum There are two consumer services, ‘Sky Go’ and ‘On Demand’ of 2 ads so there is very low clutter. In movies there is no midroll. delivering across four strands of content: • Catchup Sky Go Linear allows advertisers to target live viewing too! • Movies The Sky Go Linear platform dynamically overlays the linear • Boxsets transmission with bespoke, targeted ads. This includes channels • Sports from Sky Atlantic to Sky Sports F1 Crucially, movies and boxsets are the biggest drivers of VOD on Sky. This content is incremental to linear viewing and captures viewers at their most engaged, “lean forward” moments.
  • Social Distancing and Streaming TV Viewing Takes on New Behaviours and Characteristics with the Coronavirus

    Social Distancing and Streaming TV Viewing Takes on New Behaviours and Characteristics with the Coronavirus

    Sentiment Insights Series Social Distancing and Streaming TV Viewing Takes on New Behaviours and Characteristics with the Coronavirus UK EDITION March 2020 | White Paper Adapting to this rapidly changing environment requires the ability to quickly understand why viewers are engaging in content, beyond just traditional viewership metrics, and to interpret and adjust to those patterns in real-time. Copyright © 2020, TV Time, a Whip Media Group Company AllWhite product Paper names, | logos,Social and Distancing brands are property and Streaming of their respective owners. whipmedia.com About This Study The impact of the coronavirus has spread to the United Kingdom and every continent around the world (Antarctica is the only region spared thus far). Outbreaks are accelerating in major cities and metropolitan areas across the UK and the collective population is being directed to avoid crowds, cancel events, stay at home and work remotely to reduce the risk of contracting the disease or infecting others. As they adjust to this new life of isolation and social distancing, people are staying inside, hunkering down and turning to television. While TV viewership is already up, today’s situation is beyond what we’ve come to think about as binge watching. It’s not voluntary or by choice. It’s an extended period of content engagement to pass the time as consumers wait out the crisis. As the entire country vacillates between being worried and bored, anxious and reconciled, TV Time, a Whip Media Company, conducted a UK-based study in March 2020. The study leverages the UK based users of TV Time App’s global community of more than 13 million connected users of its TV tracking platform on both iOS and Android devices.