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WE ARE NOT A START-UP.
FISHER Communications, Inc.
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WE ARE NOT JUST A RADIO AND TELEVISION COMPANY.
Companies that grow have one foot in a substantial portfolio of expertise, the present and the other in the future. licenses, and infrastructure generated Fisher Communications started broad- by these legacy businesses. This foun- casting in 1926, and now owns and dation enables us to attract additional operates 26 radio stations and reaches audiences by providing localized news nearly 4,000,000 U.S. households with and entertainment through a combi- its12 television stations. The result is nation of traditional and new media. L0353_Narrative2-3 4/3/01 3:46 PM Page 2
THIS IS NOT AN OFFICE BUILDING.
FISHER COMMUNICATIONS, INC. AR 2000 L0353_Narrative2-3 4/3/01 3:46 PM Page 3
AND THESE ARE NOT TENANTS. Fisher Plaza is living proof that necessity tion isn’t linear. Through continuous for “tenants” in this facility. You’ll find sparks invention. In the process of experimentation, a new and different instead pioneering enterprises like Civia, designing and building this world-class facility formed around a community Internap, TechTV and Terabeam, communications hub to accommodate of value-adding enterprises that are plus stalwarts like KOMO Television, extraordinary growth in the information actively expanding communications ABC News Bureau, and the BBC. industries, we discovered that innova- technology and services. So don’t look
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FISHER COMMUNICATIONS, INC. AR 2000 L0353_Narrative 4/3/01 1:53 PM Page 5
FORGET HIERARCHY. It just doesn’t work for enterprises that choose innovation over stagnation. Beyond the talk, we’ve taken direct action to increase functional integration in the organization. Key roles, not textbook titles, are the drivers of creativity. And collaboration and accountability among co-workers and between Fisher teams and strategic partners is encouraged and expected. Who says you’ve got to be a dot-com to be nimble?
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THEY’RE NOT JUST WATCHING TV. While oligopolies had certain economic browse for personalized information; cell advantages for information providers, they phones, and palm pilots. This is territory offered very little choice for audiences. where real service has to be provided, Indeed, life has changed. Today the new viewing and listening loyalties are information choices are staggering: over formed, and enduring brands are built. 1,500 viewing channels, thousands of Pushing and shoving is passé. We must radio stations, music on the PC while you give audiences reasons to come to us.
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OUR AUDIENCES ARE NOT PASSIVE.
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THIS IS THE BALANCING ACT:
BECOMING A FULLY INTEGRATED COMMUNICATIONS AND MEDIA COMPANY. The tasks seem clear. Efficiently oper- the parts keep moving while the plans ate and grow the legacy businesses; are being diagrammed, so it’s neces- create and sustain new enterprises sary to focus simultaneously on oper- that are based on audience needs; ations and strategy. Moreover, it’s also identify ways to derive benefits from imperative to know where we’re head- these complementary endeavors. ed as we create the strategies to take But the ongoing challenge is that us there. L0353_Narrative 4/3/01 1:54 PM Page 10
VISION “A high-performance communications and media company.”
MISSION “Win the hearts and minds of our audiences.”
VALUES Integrity. Community. Innovation.