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Media Impact MASTER FUNKE MEDIENGRUPPE Regional I National I Crossmedial We stand for a broad presence in the regions Media Impact 1 With 19 newspapers the FUNKE MEDIENGRUPPE is one of the largest providers of subscription newspapers in Germany FUNKE MEDIA GROUP ▪ 15 million people live in our core distribution areas, that is 21 % of the German population! ▪ The Top 3 nielsen conurbations in Germany Rhine-Ruhr | Berlin | Hamburg ▪ Emerging economic and innovation regions Braunschweig and Thuringia ▪ Strong capital cities Federal capital: Berlin Land capitals: Hamburg, Düsseldorf, Erfurt, Potsdam European Capital of Culture: Essen European Automobile Capital: Wolfsburg 2 National and international recognised EXCLUSIVE INTERVIEWS ON TOP LEVEL Top reach of 3.13 million readers at top level Exclusive interview of Austria’s federal chancellor Sebastian Kurz | Exclusive interview with the federal chancellor Angela Merkel | The first interview of the federal president | The first interview with a German daily newspaper - Emmanuel Macron Hamburger Abendblatt Berliner Morgenpost Funke Medien NRW Mediengruppe Thüringen Braunschweiger Zeitung 3 The FUNKE central editorial department in Berlin NO. 1 IN THE QUOTE RANKING Overall ranking regional daily newspapers 2019 (Top 10) FUNKE MEDIENGRUPPE 4.052 RND Madsack 4.052 Rheinische Post 3.448 Der Tagesspiegel 2.110 Neue Osnabrücker Zeitung 1.893 Stuttgarter Zeitung 1.163 Augsburger Allgemeine 1.113 Passauer Neue Presse 1.087 Stuttgarter Nachrichten 931 Hamburger Abendblatt 710 4 Source: Pressrelations, 2019 Funke Media - also regionally awarded LARS HAIDER IS CHIEF EDITOR OF THE YEAR Hamburger Abendblatt The Lead Awards are for Germany's media professionals what the Oscars are for actors: the highest distinction one can receive. In December 2019, the jury of the prize, which has been awarded since 1993, honoured the best newspaper makers and editors-in-chief in Hamburg - and caused great excitement among Hamburg media. Particularly at the Hamburger Abendblatt: Editor-in-Chief Lars Haider was voted as “chief editor of the year" in the “regional newspaper" category for the first time and was overjoyed: "2019 was a year full of great ideas and projects at the Hamburger Abendblatt, starting with our podcasts and the filming of the basic law and ending with magazines about Udo Lindenberg, John Neumeier and Greta," he said. 5 THIS IS WHAT ▪ a broad presence in the regions WE OFFER ▪ with a very high degree of credibility ▪ at 5 top locations in Germany with a high target group diversity and quality Your advantage: All media from one source! ▪ ▪ through individual communication solutions 6 Our regional strength is your success YOUR APPEARANCE IN GERMANY'S LARGEST METROPOLITAN AREA The titles of FUNKE MEDIEN NRW penetrate the Rhine-Ruhr metropolitan region like no other media company. This makes it a unique and above all strong partner. The 5 titles reach 1.54 million people* in the distribution area. The Westdeutsche Allgemeine Zeitung (WAZ) is the leading daily newspaper in each of the district metropolises Essen, Bochum, Gelsenkirchen, Duisburg, Oberhausen and Mülheim an der Ruhr. The Neue Rhein/Neue Ruhr Zeitung (NRZ) is one of the largest regional newspapers in Germany and is on the one hand a major city newspaper for the Rhenish Ruhr area and the state capital Düsseldorf, and on the other hand a local newspaper for the Lower Rhine between Kleve and Moers. The Westfalenpost (WP) is the largest newspaper in South Westphalia. The Westfälische Rundschau (WR) impresses with its comprehensive local reporting in the cities of Dortmund and Hagen, which are not part of any district, and in the districts of Olpe, Siegen-Wittgenstein, Hochsauerlandkreis and Märkischer Kreis. The Iserlohner Kreisanzeiger und Zeitung (IKZ) is the largest newspaper in the Iserlohn, Letmathe and Hemer area. 7 Largest conurbation in Germany OUR REGION 8 The No. 1 in the Ruhr Area READER PROFILE Men 48% Women 52% ▪ With the total issue 850 of FUNKE Medien NRW you reach 1,444,000 readers, 622,000 30 - 59 years 41% of whom have a net household income of 3,000 € and more. net Household income 3.000 € ▪ With 429,000 people, 30% of the readers have 43% and more high school and university entrance qualifications. Consumer power (upper third) 39% 9 Quelle: ma 2019 Tageszeitungen The No. 1 in the North HAMBURGER ABENDBLATT Hamburg and the Hamburger Abendblatt belong together - like wind and waves, like cook and galley, like mast and sailor. A city and its newspaper. One heart and one soul. Because real Hamburgers want to know what is happening in their city. Whether housing or traffic, refugees or referenda: What moves Hamburg is a topic in the Hamburger Abendblatt - in the printed edition as well as on abendblatt.de. Multifaceted and with a strong local focus, it reports on all parts of the city, the people and their stories. The Elbe metropolis is the focus not only on the Hamburg pages, but also in the cultural section, in the economy, in sports and on the opinion and topic pages. At the weekend there is an extra portion of Hamburg: exclusive news, background reports and the versatile magazine. Let your advertising message work in this environment! 10 Cross -media offers for you STRONG IN HAMBURG 11 HAMBURGER ABENDBLATT - Print READER PROFILE Men 53% Women 47% ▪ The Hamburger Abendblatt reaches 443,000 30 - 59 years 47% readers, 256,000 of whom have a net household income of €3,000 or more. net Household income 3.000 € 59% and more ▪ With 223,000 people, 51% of the readers have high school diplomas and university entrance qualifications. Consumer power (upper third) 59% 12 Quelle: ma 2019 Tageszeitungen The leading medium in southern Lower Saxony BRAUNSCHWEIGER ZEITUNG The Braunschweiger Zeitung, with its local editions as well as the HarzKurier and its total reach (including online), is the No. 1 newspaper in southern Lower Saxony. It is a leading medium which, as a citizens' newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether as news, background report or expert analysis, the Braunschweiger Zeitung offers its readers reliable information from politics, business, culture, sports and local affairs. On Saturdays, the weekend section is also published, as well as an extensive section with numerous special advertising formats in the job, car and real estate markets. The numerous print offers are optimally complemented by our service portals, magazine and news portals as well as our mobile and out-of-home offers. With a presence in our media, you achieve optimal coverage in the advertising-relevant target groups via all channels. 13 Braunschweiger Zeitung ADVERTISEMENT BOOKING OPTIONS BZ / Region Main issue Brunswick Wolfsburg Salzgitter Landkreis Gifhorn Stadt Wolfsburg Landkreis Peine Stadt Braun- Landkreis schweig Helmstedt Landkreis Wolfenbüttel Stadt Peine Helmstedt Wolfenbüttel HarzKurier Salzgitter Landkreis Goslar Landkreis Osterode am Harz 14 Braunschweiger Zeitung - Print READER PROFILE Men 39% Women 61% ▪ The Braunschweiger Zeitung reaches 283,000 30 - 59 years 41% readers, 136,000 of whom have a net household income of € 3,000 or more. ▪ With 92,000 people, 32% of the readers have net Household income 40% an above-average education and have a high 3.000 € and more school diploma, university entrance qualification or completed university studies. Consumer power (upper 52% third) 15 Quelle: ma 2019 Tageszeitungen Success through passion. Innovation by conviction. BERLINER MORGENPOST Berliner Morgenpost - that's Berlin: seven days a week, as a modern media brand, it demonstrates daily orientation in the diverse offerings of Germany's most exciting city. With an exciting and inspiring mix of national reporting, regional expertise and local depth, the Berliner Morgenpost is an indispensable guide through the capital. The Berliner Morgenpost's online offering provides up-to-date regional and national reporting around the clock as well as comprehensive services. For the mobile generation: With Berliner Morgenpost Mobil our users are always up to date - no matter where they are. The optimal media mix allows you to reach your target groups with pinpoint accuracy. Whether newspaper, internet or mobile - our product family offers you an individual cross-media presence. 16 Parliamentarians reach with the Berliner Morgenpost REACHING POLITICS DIRECTLY As the seat of government, Berlin is the city with the highest density of politicians. The Berliner Morgenpost reports daily on the pulse of the most exciting city in Germany and demonstrates its great passion for Berlin with high journalistic standards and dynamism. The Berliner Morgenpost has received several awards for its high-quality reporting and has won 14 European Newspaper Awards, among others. Even politicians appreciate this: the Berliner Morgenpost is delivered daily to all members of the German Bundestag ▪ Supply of about 800 offices of the members of the Bundestag ▪ No other German daily newspaper is regularly delivered to all parliamentarians nationwide ▪ Title booking is possible from a booking period of one week 17 Berliner Morgenpost – Print READER PROFILE Men 40% Women 6% ▪ The Berliner Morgenpost reaches 306,000 readers, 167,000 of whom have a net 30 - 59 years 51% household income of € 3,000 or more and have a high level of financial flexibility. ▪ 156,000 people, or 51% of readers, have a net Household income 55% high school diploma and university entrance 3.000 € and more qualification. Consumer power (upper 53% third) 18 Quelle: ma 2019 Tageszeitungen No. 1 in Thuringia with its strong brands MEDIENGRUPPE THÜRINGEN The Media Group Thuringia is the first address in the heart of Germany for high- quality journalism and communication services. We're deeply rooted in our home state and feel committed to the people and the state. Our passion are powerful ideas for Thuringia. With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we serve the people in our circulation area, in the Free State and beyond with a comprehensive range of journalistic content.
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