Cognitive Semiotics
Chapter 47 Cognitive Semiotics Jordan Zlatev 47.1 Introduction Cognitive semiotics (henceforth Cogsem) is a new interdisciplinary, or rather trans- disciplinary (cf. Sect. 47.4.5), field focused on the multifaceted phenomenon of meaning, “integrating methods and theories developed in the disciplines of cogni- tive science with methods and theories developed in semiotics and the humanities, with the ultimate aim of providing new insights into the realm of human signifi- cation and its manifestation in cultural practices” (www.cognitivesemiotics.com). This admittedly broad definition should be further extended to include investiga- tions of meaning making by nonhuman animals. As shown in this chapter, while Cogsem researchers may indeed focus on what is specific about human forms of semiosis, there is widespread agreement that this can only be properly understood in a comparative and evolutionary perspective. Thus, Cogsem cuts through and stretches across existing disciplinary divisions and configurations. For example, it is not to be seen as a branch of the overall field of semiotics, defined in terms of either “domain” (in the manner of, e.g., biosemiot- ics, semiotics of culture, or social semiotics) or “modality” (e.g., visual semiotics, text semiotics) as it involves linguistics and cognitive science no less than semiot- ics. Not belonging to a single discipline, it is not a particular semiotic “school” (e.g., Peircean, Saussurean, Greimasian), and even less a particular theory. Unfortunately, these are common misinterpretations of the label “cognitive semiotics,” given its instantiation of the modifier-head construction. But labels, while useful for orga- nizing both concepts and fields of knowledge, are not essential, and many de facto Cogsem researchers do not attach the label to their work.
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