Daan van den Brink s4369106 16 Aug. 2018 MA Creative Industries Rap Record for Sale - Sampling practice and commodification in Madlib Invazion. Cover image: Trouble Knows Me, Trouble Knows Me. Los Angeles: Madlib Invazion. (MMS-027), 2015. Daan van den Brink (s4369106) Email:
[email protected] Rap Record for Sale – Sampling practice and commodification in Madlib Invazion. MA Thesis Creative Industries. Date of submission: 6 Aug. 2018 Supervisor: dr. Vincent Meelberg Email:
[email protected] Abstract. Within our capitalistic society, much if not all the music we consume is to be regarded as commodities. Musical products are subject to numerous processes, rules and regulations, one of which being copyright. Essentially, copyright enables the musical product as commodity, and as David Hesmondhalgh puts it, has become the main means of commodifying culture. A musical practice that is particularly at odds with copyright is sampling, which makes use of previously recorded material through recombination and re-contextualisation. For the use of samples, a proper copyright license must be in place, whether the sample-based song is being monetized on or released for free. However, hip hop producers often do not comply in licensing the use of copyrighted material in their music, which challenges not only the copyright regime, but also copyright as a means of commodification. Over the years, copyright has become an extensive set of rights, resulting in the criminalization of unlicensed use of samples, but not in prevention, as technological advancements have made sampling a more widespread and accessible practice. Within this thesis, the sample-based work of Madlib as released on his Madlib Invazion label is used as a case study to map the current copyright regime, the costs of licensing and the risks of unlicensed sampling.