Getting the best value from and Learn how to beat the supermarkets at their own game and save hundreds of dollars on travel and groceries!

5 September 2014

Getting the best value from Flybuys and Everyday Rewards | 2

Executive Summary

Do you shop at Woolworths each week, earning Frequent Flyer points in the hope of one day being able to cash them in for that dream holiday? If so, the chances are that you are continually disappointed and have never come even close to achieving that goal. Right?

The reason for this is that the loyalty programs of Woolworths (and Coles) are not really about rewarding loyalty. In fact they reward customers who are disloyal more than they reward those who are loyal! It seems like a paradox, but the more you think about it, the more sense it makes.

Those who blindly shop at the same store each week will get very little benefit. The real winner is the supermarket as their encourages customers to increase their spend, while giving next to nothing in return.

You’re probably thinking “that doesn't seem fair!” And it isn't.

But there are strategies anyone can use to take advantage of the system and get real rewards for loyalty – or in this case, the lack of it!

This Guide will show you 10 easy-to-follow strategies you can use right now to beat the supermarkets at their own game. Not only will you save hundreds of dollars each year on your grocery bill, but you will also accrue frequent flyer points at a much higher rate than the average shopper. You can then travel further, sooner, and in greater comfort!

Learn how to take advantage of Everyday Rewards and Flybuys – don’t let them take advantage of you – and reap the rewards!

© The Australian Frequent Flyer, 2014. All rights reserved. September, 2014. Getting the best value from Flybuys and Everyday Rewards | 3

Contents

Executive Summary 2

Overview: Everyday Rewards (EDR) 4

Overview: Flybuys 5

Supermarket loyalty programs reward disloyalty 6

Targeted bonus offers 7 Strategy 1 10

Strategy 2 12

Strategy 3 12

Strategy 4 13

Strategy 5 14

Strategy 6 14

Strategy 7 15

Strategy 8 15

Strategy 9 16

Strategy 10 16

Points redemptions: EDR/Qantas vs Flybuys 18

Other tips 21

Summary: How much can you save? 22

© The Australian Frequent Flyer, 2014. All rights reserved. September, 2014. Getting the best value from Flybuys and Everyday Rewards | 22

Summary: How much can you save?

So, how much can you actually save?

Let’s look at a real-life example. One AFF member who has been implementing these strategies in their household saved $667.50 at Coles, and $298.50 at Woolworths in the last financial year alone!

This was with 51% of shopping being done at Coles, 41% at Woolworths and the rest at other retailers. Although the Qantas points earned at Woolworths were converted to vouchers at a better rate than Flybuys, Coles offered more discounts and bonus point offers over the course of the year.

Your potential savings may be more or less, depending on your individual circumstances. But there’s only one way to find out: implement the strategies outlined in this Guide and discover how much you could save!

Sometimes it can seem like hard work implementing all of these strategies, but there is a point to chasing points. Make the most of your hard-earned points and enjoy the savings!

© The Australian Frequent Flyer, 2014. All rights reserved. September, 2014.