Überblick Über Den Deutschen Buchmarkt

Home , Blanvalet, Books in Germany, Deutscher Fachverlag, Droemer Knaur, Rowohlt Verlag

Exporting to Germany

Webinar presented by Dr. Jessica Sänger, Kathrin Scheel, and Anja Mundt

July 25th, 2017 The German Book Market – Trends & Challenges

Webinar for Livres Canada Books July 25th, 2017 Webinar content Overview

I. The German market: Consumer behaviour & trends 1. General 2. Ebooks 3. Audio Books II. The regulatory framework & other factors 1. Fixed Book Price system 2. VAT 3. Copyright 4. Translation grants 5. Innovation German book market: A country of readers

Germany is a country of readers

• 83 percent of Germans above the age of 15 read at least one book in 2015; one in every five Germans is a heavy reader (more than 18 books per year)

• 51 percent of Germans would not want to do without books

• 42 percent of Germans have a favourite author to whom they remain faithful

• Germans spent an average of €134 (roughly 195 CAD) per year on books in 2016. The German Book Market in 2016 The German book market

The German Book Market in 2016

• The German book market remained one ot the most important markets in the world in 2016

• Book market turnover: 9.28 bn €

• The German book market takes first place globally regarding the relation between population and turnover

• Broad spectrum of titles available

• Nationwide network of book shops

• Strong logistics system Estimated turnover

Sector turnover 2006 - 2016 (in million €)

10000 Development of turnover 2006 - 2016 + 0.2% 2015 - 2016 9500 + 1.0%

9,276 M € 9,261 M € 9,188 M € 9000

Snapchat Instagram (2011) (2010) Netflix (D: 2014) 8500 Android Twitter (2008) (2006) Google+ iPhone WhatsApp iPad (2011) Spotify (2007) (2009) (2010) (D: 2012) Amazon Video (2014) 8000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Source: Börsenverein des Deutschen Buchhandels

7 Publishers

The Publishing Landscape

• About 3,000 commercial publishing houses

• 24,547 employees (2014)

• Overall number of publishers including institutions, universities, etc: ~ 20,000

• Largest trade publishing houses: Random House, S. Fischer, Bastei Lübbe, Rowohlt, Carlsen, dtv, Droemer Knaur, Ravensburber Buchverlag, Egmont Holding, Piper

• Largest academic/STM/business publishers: Springer Nature, Haufe, Wolters Kluwer Deutschland, WEKA, C.H. Beck, Thieme, dfv/Deutscher Fachverlag, Rentrop Gruppe, Wiley-VCH

• The three largest school book publishers, Westermann Gruppe, Klett Gruppe, and Cornelsen, rank among the 10 largest publishing houses in Germany.

8 Retail booksellers

The Retail Landscape

• About 6,000 book shops (incl. branches and outlets)

• 29,800 employees (2014)

• About 3,700 are small, independent book shops

• 65% sell online

• Number of book shops in slow decline

• Trend: fewer very large stores, less floor space

• Largest chains: Thalia, Weltbild, Hugendubel

• Strong regional chains: Osiander, Mayersche, Rupprecht, Pustet

• Largest individual book stores: Dussmann, Wittwer, Rombach, Graff, Reuffel

9 Situation of the German book market

Trends in 2016

• Stable book market | Increase of turnover in 2016 (+1.0%), stable turnover (+0.2%) over the past 10 years despite transformation of media landscape

• Successful digital transformation | Publishers and booksellers are active in shaping digital development

• Lower footfall | Appeal to cities, municipalities and retail: many urban areas need to become more attractive to shoppers

• Increasing pressure on publishers | Copyright reform increasing risks and damaging revenues

10 Estimated turnover

Turnover per distribution channel in 2016

Book clubs 0.03 bn. EUR (-64.5%)

Other retail outlets 0.3% 0.94 bn. EUR (+0.4%) 10.1%

Book shops Direct sales from publishers (excluding e-commerce) 20.9% 1.94 bn. EUR (+1.2%) 4.39 bn. EUR (-0.8%) 47.3%

Total turnover: 18.2% Internet retail 9.276 bn. EUR (+ 1.0%) 1.69 bn. EUR (+5.3%) 1.4% 1.7% Department stores 0.13 bn. EUR (+16.3%) Mail order 0.16 bn. EUR (+37.5%)

11 Source: Börsenverein des Deutschen Buchhandels Consumer behaviour Customer footfall 2016 – retail in general (compared to same month in previous year)

15%

+10.5% 10%

5% +4.2%

-1.5% -3.0% -5% -3.3% -4.4% 5.2% -5.5% -6.6% -6.0% -7.6%

-10% -8.9%

September December January February March April May June July August October November

12 Source: ShopperTrak; Tyco Retail Solution Consumer behaviour

Book buyers* in millions

35 33.1 30.8 30

Percentage 20 of potential 48.9% 45.6% customers reached 15

0 2015 2016

*Trade book market including downloads (audio books and ebooks)

13 German private individuals above the age of 10, excluding school books and specialist titles, From: GfK Consumer Panel Media*Scope Buch Consumer behaviour

Average number of books purchased per buyer per year

14 12.2 12 11.5

0 2015 2016

*Trade book market including downloads (audio books and ebooks)

14 German private individuals above the age of 10, excluding school books and specialist titles, From: GfK Consumer Panel Media*Scope Buch Consumer behaviour

Average price paid per book purchased

14 13.09 € 12.59 €

12 10.70 € 10.98 € 10

0 2015 2016 Total market Trade book market

Expenditure per buyer*:

2015: 122.78 € 2016: 134.29 € (+ 9.4%)

*Trade book market including downloads (audio books and ebooks)

15 Red columns: All sales from product categories 1 - 9, from the retail panel of Media Control Grey columns and boxed text: German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panel Media*Scope Buch Retail prices

Development of retail prices (compared to previous year, percent) 10% Average price paid by buyers Average price of new titles (weighted according to turnover) (set by publishers) 8% +6.3% 6%

+4.0% 4% +2.6% 2%

-2% -1.2% -2.3% -2.9% -4%

16 Red columns: All sales from product categories 1 - 9, from the retail panel of Media Control Grey columns: average price of new titles, German national library data, VlB (books in print database) Title production

New releases 2006 - 2016

100000

90000 86,084 83,381 84,351 81,177 81,793 82,048 81,919 79,860 80000 76,547 73,863 72,820 70000

60000

50000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Sources: German national library data, VlB (books in print database) Calculation: Börsenverein des Deutschen Buchhandels

17 Publishing sectors

Turnover by product categories 2016 (comparison to previous year)

Fiction 31.5 (-0.5%)

Childrens' & YA books 16.5 (+9.0%)

DIY, health, self-help 14.5 (-0.1%)

School & education 10.9 (+6.1%)

General non-fiction 9.8 (-2.7%)

Travel 5.7 (+0.2%)

Humanities, art, music 4.8 (+13.4%)

Science, medicine, IT science, technology 3.8 (-11.6%)

Social sciences, law, economics 2.5 (-10.7%)

0 10 20 30 40

Source: Media Control

18 Translations

Translations into German: new releases 2006 - 2016

12000 10,862 10,760 10,716 10,731 11000 10,599 9,962 9,882 10000 9,454

9000

8000

7000 7,340

6000 6,160 5000 5,773

4000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Source: German national library data, VlB (books in print database) Calculation: Börsenverein des Deutschen Buchhandels

19 Licenses

License sales from Germany 2006 - 2016

10000

9500 9,225

9000

8500 8,828 8,191 8,000 8000 7,521 7,605 7500 7,310

7000 6,855 6500 6,278 6,443 6000 6,466 5500

5000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Source: Licensing survey, Börsenverein des Deutschen Buchhandels

20 Ebooks in Germany in 2016 Ebooks

Turnover share & development 2010 - 2016 (percent)

5% 4.5% 4.6% 4.3% 3.9% 4%

3% +67.8%* +191.4%* +60.5%* +7.6%* +4.7%* +2.6%* 2.4%

1% 0.8% 0.5%

0% 2010 2011 2012 2013 2014 2015 2016

Basis: GfK, Period: January - December each year, German private individuals above the age of 10, excluding school books and specialist titles, * Development compared to previous year from GfK Consumer Panel Media*Scope Buch

22 Ebooks

Turnover share in selected European countries 2015 (percent)

14% USA: Turnover share in 2016 approx. 20 percent; 12% Development compared to previous year: 11.5% 2016: -16.4% (2015: -9.5%, 2014: +4.7%) 10%

6% 5.0% 4.5% 4.5% 4% 3.0% 3.0%

0% Germany France Spain Italy Netherlands U.K.

Source for European figures: Federation of European Publishers: The book sector in Europe - Facts and figures 2017 Source for USA: Association of American Publishers / Wischenbart, R. „Global eBook. A report on market trends and developments“ (Update 2017)

23 Ebooks

Sales and consumer expenditure 2010 - 2016 Ebook sales in the trade market rose by 4.1 percent to 28.1 million copies in 2016. The price paid for these by consumers dropped by 10 Euro cents to 6.72 € (~ 9.76 CAD).

Ebook sales in million copies Average price paid for an ebook in €

27.0 28.1 24.8 12 10.71 21.5 10 8.03 7.72 7.58 8 7.08 6.82 6.72 13.2 6 4 4.3 1.9 2 0 2010 2011 2012 2013 2014 2015 2016 2010 2011 2012 2013 2014 2015 2016

Basis: GfK, Period: January - December each year, German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panel Media*Scope Buch

24 Ebooks Buyers: number and share among consumers 2010 - 2016

In 2016, 3.8 million individuals purchased ebooks. This constitutes a slight decrease to 5.6 % in the share of ebook buyers among consumers.

Portion of consumers buying ebooks Ebook buyers in million individuals (percentage of potential customers reached)

5.7% 5.7% 5.6% 5.0% 3.9 3.9 3.8 3.4 3.5% 2.4

1.5% 1.0 0.7 1.0%

2010 2011 2012 2013 2014 2015 2016 2010 2011 2012 2013 2014 2015 2016

Basis: GfK, Period: January - December each year, German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panel Media*Scope Buch

25 Ebooks

Number of ebooks purchased per person 2010 - 2016 The average number of ebooks purchased by ebook buyers in the trade book market rose to 7.4 titles in 2016.

ø intensity of ebook purchases per buyer per year 8 7.4 7.0 6.4 6.4 6 5.5 4.3 4 2.8

0 2010 2011 2012 2013 2014 2015 2016

Basis: GfK, Period: January - December each year, German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panel Media*Scope Buch

26 Ebooks Buyers: Age and gender 2011 - 2016 In 2016, 21 percent of ebook buyers are 60 or older. This indicates that the number of older ebook buyers has doubled over the last five years.

Book buyers Ebook buyers

2011 2012 2014 2016 2011 2012 2014 2016 Gender 42% 43% 42% 40% 41% 38% 52% 47% Male Female

58% 57% 58% 60% 59% 62% 48% 53%

2011 2012 2014 2016 2011 2012 2014 2016 Age 8% 10% 10% 10% 8% 6% 6% 6% Ages 10 to 19 26% 25% 22% 21% 31% 33% 31% 26% Ages 20 to 39 36% 35% 37% 36% Ages 40 to 59 45% 47% 51% 48% 60 and older 30% 32% 34% 29% 21% 10% 13% 18%

27 Basis: GfK, Period: January - December each year, German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panel Media*Scope Buch Ebooks

Ebook buyers vs. hybrid buyers 2014 - 2016 The portion of consumers who buy ebooks as well as printed books dropped again in 2016.

100%

75% 62% 64% 61%

50% Purchased both ebooks and printed books

25% Purchased ebooks only 38% 36% 39%

0% 2014 2015 2016 Example: In 2016, 39 percent of all ebook buyers purchased ebooks only. 61 percent purchased both ebooks and printed books.

Basis: GfK, Period: January - December each year, German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panel Media*Scope Buch 28 Ebooks

Product categories: shares of turnover 2013 - 2016

The share of childrens‘ and YA titles in ebook turnover rose in 2016.

Fiction 83% 84% 81% Childrens' & YA books 86% Travel* DIY, health, self-help Non-fiction/reference

8% 7% 5% 4% 1% 4% 5% 4% 6% 5% 6% 5% 5% 2013 2014 2015 2016

Basis: GfK, Period: January - December each year, * Turnover share until 2015: < 1 Percent German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panel Media*Scope Buch

29 Ebooks The Tolino Alliance

• Alliance operating in GAS since 2013 • Large bookstore chains • Rakuten (previously: Deutsche Telekom) • Libri (wholesaler) • Range of devices (i.a. Tolino Shine 2 HD, Tolino Vision 4 HD, Tolino Tab 8", Tolino page) • Over 1,500 sales outlets in Germany (> 1,800 overall) • Open Ecosystem: interoperability, consumer choice • Participation of independent booksellers via Libri • Estimated 45% market share in GAS in 2015, with Amazon/Kindle at 39% • Launched in Belgium, Netherlands and Italy in 2014

30 Audio books in Germany in 2016 Audio books Audio book market share (percent of turnover in trade book market*)

• 2016: 4.3% * Trade book market: hardback, soft cover, paperback, audio book (physical and downloaded), and ebook; excluding school books and specialist/academic/business titles. • 2015: 4.3% • 2014: 4.4% • 2013: 4.4% • 2012: 4.2% German private individuals above the age of 10, figures by GfK Consumer Panels.

Audio book turnover development (comparison with previous year)

• 2016: + 1.1% Audio books on physical support and downloads. • 2015: - 2.8% • 2014: - 1.8% • 2013: + 4.2 %

German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panels

32 Audio books

Market shares of physical and downloaded audio books

The relation has been stable for years: about a fifth of revenues and expenditure in the audio book market are generated by downloads.

Share of copies Share of consumer sold, percent expenditure, percent

79% 79% 79% 78% 77% physical 82% 81% 82% 81% 81% downloads

21% 21% 21% 22% 23% 18% 19% 18% 19% 19%

German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panels

33 Audio books

Sales numbers physical / downloads

Consumers purchased 16.3 million audio books in 2016. Out of these, 3.7 million were downloaded. This constitutes a 4% increase compared to 2015.

Number of sales in million copies

16.2 15.9 16.4 16.5 16.2 16.3 15.1 0% 13.7 12.9 12.9 13.0 12.7 12.6 11.9 2010 2011 2012 2013 3.2 3.5 3.5 3.6 3.7 2014 2.5 2.9 2015 2016 overall physical downloads

German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panels

34 Audio books

Average consumer expenditure 2010 - 2016

On average, audio book buyers paid 10.84 € (~ 15.75 CAD) for each audio book purchased in 2016. This is an increase of 1% in relation to 2015.

Average price paid per audio book in € 13 12.19 11.68 12 11.55 11.59 11.35 11.32 11.30 11.26 11.20 11.25 10.87 10.90 10.79 10.84 11

9.95 9.77 9.76 10 9.10 9.23 9.15 9.22

9 2010 2011 2012 2013 2014 2015 2016 overall physical downloads

German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panels

35 Audio books

Number of audio book buyers

About 3.3 million individuals purchased physical audio books in 2016 – significantly fewer than in 2015. the number of purchasers of downloads also dropped.

Audio book buyers in million individuals

4.0 4.0 3.8 3.8 3.8 3.7 3.6 3.6 3.5 3.4 3.3 3.3 3.2 2.9 2010 2011 2012 2013 0.7 0.7 0.7 2014 0.5 0.6 0.6 0.7 2015 2016 overall physical downloads

German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panels

36 Audio books

Number of audio books purchased per person 2010 - 2016

The number of audio books purchased per buyer rose by 9 percent to an average of 5 titles in 2016. Buyers purchased both more physical and more downloaded audio books.

ø intensity of audio book purchases 6 per buyer per year

5.4 5.3 5 4.9 5.0 4.8 4.8 4.7 4.5 4.5 4.6 4.4 4.3 4.1 4.2 4 3.9 4.0 4.0 3.7 3.8 3.8

3.1 3 2010 2011 2012 2013 2014 2015 2016 overall physical downloads

German private individuals above the age of 10, excluding school books and specialist titles, from GfK Consumer Panels

37 Audio books

Leisure time (adults) 1.4% of adults in Germany listened to audio books frequently in 2016. This shows a slight but continuous decrease over the years.

2016: Listening to audio books 5.2% 12.6% 80.8% 1.4% 2015: Listening to audio books 5.7% 14.0% 78.8% 1.5% 2014: Listening to audio books 6.4% 14.9% 77.2% 1.6% 2014: Listening to audio books 6.2% 14.9% 77.2% 1.7%

2016: Reading books 18.8% 27.5% 28.5% 25.2% 2015: Reading books 19.7% 28.3% 27.8% 24.2% 2014: Reading books 20.4% 29.0% 27.8% 22.8% 2013: Reading books 20.7% 28.2% 28.2% 22.9% 0% 20% 40% 60% 80% 100%

frequently occasionally

Source: best for planning 2016 I, 2015 I, 2014 I and 2013 III, Gesellschaft für integrierte Kommunikationsforschung mbH & Co. KG (ed.) Basis: Germany, German-speaking population above the age of 14 38 The German fixed book price system Fixed book price system German fixed book price rules

• In operation since 1888, law since 2002, last amended in 2016. • Scope: German language books, German language ebooks, maps, globes, music scores – NOT audio books.  Covers cross-border sales into German market;  Does NOT cover temporary access or content from databases. • Mechanism: publisher sets retail price. Publisher may change prices and/or cancel price after 18 months. • Different prices may apply to different editions (e.g. hardback / paperback / ebook). • Bookseller discount negotiated; certain limits on discount practices within the value chain. • Certain reductions according to the statute (i.a. schools, libraries).

40 Fixed book price system

Fixed prices – more diversity & better logistics

• Publishers able to cross-subsidise titles from bestsellers:  more investments in niche titles or new authors;  Smaller print runs are sustainable;  Retail prices for specialist titles lower;  2.5 million titles available via books in print database alone. • Wholesalers benefit from secure basis for calculation:  Stock ~ 400,000 titles for immediate delivery;  Sophisticated logistics system can fill 97% of all orders over night. • Booksellers not in price war, safer margins from bestsellers; more independent booksellers offering more diverse selection to readers.

41 VAT on books in Germany VAT on books VAT rates • Standard rate: 19%; reduced rate: 7%. • Germany applies reduced rates to  Printed books, newspapers, magazines, periodicals, music scores, maps, and other printed materials (excluding pornographic content and advertising materials);  Audio books sold on „physical support“ (CDs, data sticks, etc.) provided they consist of a reading of the book, not a radio play with sound effects and/or music. • European taxation rules currently prohibit reduced rate for ebooks and audio books as downloadable files as these are electronic services. • Change expected by 2018, permitting application of reduced rates to ebooks, audio book downloads; and uniform application of reduced rate to „bundles“ consisting of printed book with access code for electronic services.

43 German copyright framework Copyright reform 2017

• Illustration for teaching: up to 15% may be reproduced, distributed, or made available.  School books are carved out (but not university text books). • Research: 15% of a work; for the individual’s “own” research, 75%. • Images, articles, short works, or works which are out of print may be used in their entirety for both purposes. • Non-commercial TDM exception with obligation to delete & take down after completion of research.

45 Copyright reform 2017

• Libraries: reproduction for the purposes of making available, indexing, cataloguing, preservation or restoration.  Making works available at terminals on premises for research or private study; users can reproduce up to 10% per session.  Reproduction of 10% for individual orders for non-commercial purposes. • Compensation for all these exceptions is lump sum only, administered via RRO. • Licenses may not be relied upon if they would change the effect of these exceptions!

46 Copyright enforcement

• German courts have relatively good track record of holding major infringers liable for copyright infringements. • German Supreme Court ruling on Rapidshare: cyber locker liable under tort of nuisance as „instigator“ for making copyright protected material publicly available. Preconditions (cumulative):  Service‘s actions actually causal for infringement,  Service had actual knowledge (through notice) of infringement,  Service nevertheless did not take reasonable measures to prevent similar infringements. ➢ Cyber lockers obliged to check link resources and register users; Rapidshare has since closed down infringing operations.

47 German market: Other factors Translation grants Translation grants • SODEC: financial assistance for translation of literary works by authors from Québec

SODEC - Société de développement des entreprises culturelles 215 Saint-Jacques Street, 8th Floor Montréal (Québec) H2Y 1M6 Canada Tel.: + 1-800-363-0401 or + 1-514-841-2299 Louis Dubé, Project Manager Tel.: + 1-514-841-2202 E-Mail: [email protected] Website: www.sodec.gouv.qc.ca/fr • Canada Council for the Arts: assistance to foreign publishers for translation of literary works by Canadian authors into languages other than French and English for publication abroad.

The Canada Council for the Arts 350 Albert Street, P.O. Box 1047 Ottawa, Ontario, K1P 5V8 Tel.: +1 800 263 5588 (Canada only) or (613) 566 4414 Fax: +613 566-4410 Website: www.canadacouncil.ca/funding • Programmes for translations of German books are run by Goethe Institut: https://www.goethe.de/ins/ca/en/kul/ser/uef.html

49 Innovation Book sector startup accelerator: CONTENTshift

• 3-month, EU-wide support programme designed to support startups with business models relevant to the content industry, run by Börsenverein. • Participating companies invest €10,000 in return for a seat on the jury and exclusive access to the startups themselves. • Over the course of the programme, startups receive extensive coaching as well as advice from experts and mentoring from a member of the jury. • The centre piece is a joint workshop weekend attended by the jury and the startups. • The programme culminates at Frankfurt Book Fair, where startups make their final pitch, the ultimate winner is chosen, and the award ceremony takes place. • First successful round of the CONTENTshift programme in 2016; 2017 award ceremony scheduled for October 12th, 10.30-12.30 (ARTS+ stage).

50 Thank You! Dr. B. Jessica Sänger

T: +49 69 13 06 252 Braubachstraße 16 E: [email protected] 60311 Frankfurt am Main Germany www.boersenverein.de The German Book Market Adult Trade

Webinar for Livres Canada Books, July 25th, 2017 THIS BOOK TRAVELS - Kathrin Scheel

The German Book Market Current Characteristics & Outlook

• Revenue of 9.2 billion euros • Publishing industry stable since more than 10 years • Bricks-and-mortar bookstores‘ share still 47.3% of the market • Foot traffic at German bookstores down • Shift to online outlets • Publishers curtail number of new books • Translations account for 13.6% of the market • Stable revenue predicted through 2020 with fiction and nonfiction increasing THIS BOOK TRAVELS - Kathrin Scheel

Adult Trade Predicted Fiction & Nonfiction Sales by 2020

• Fiction sales by 2020 estimated down to 3.4 billion euros (-3.4% annually) • Fiction ebook sales by 2020 estimated up to 830 million euros (+16.9 % annually) • Nonfiction sales by 2020 estimated down to 2.0 billion euros (-3.0% annually) • Nonfiction ebook sales by 2020 estimated up to 825 million euros (+11.2%) • Ebook sales by 2020 estimated up to 1.8 billion euros (+12.9% annually) • Print book sales by 2020 estimated up to 7.0 billion euros (-3.3% annually) • Overall German book market 8.8 billion euros (-1.1% annually)

Adult Trade Market Shares

By publication: Hardcover: 75.8% Paperback: 21.9% E-book: 4.5% Audio: 3.3%

By category: Fiction: 48.3% Nonfiction/Academic: 31.3% Schools & learning: 20.4% THIS BOOK TRAVELS - Kathrin Scheel

• Fixed prices and copyright lie at the heart of the book policy of Germany‘s book trade organisation Börsenverein • Strong fight against pirate printing, illegal downloads on the internet and unlawful digitasation of millions of books by companies such as Google • Fixed prices for the book is a strong and important cultural asset • Laid down by law since 2002 (Buchpreisbindungsgesetz) • Fixed prices also account for ebooks since 2016 • Title of a book protected by copyright as well (Titelschutz) • 70 years post mortem auctoris • VG Wort collecting society representing interests of authors and publishers THIS BOOK TRAVELS - Kathrin Scheel

Translation Rights to German Publishers • Translations traditionally play a huge role in the German market • Fiction accounts for the bulk of translations • English remains the dominant language • Literary Agents in Germany originally acted as sub-agents • Active rights departments as result of strong publishers‘ commitment to their authors • Revised profit-sharing model for translators laid down in law since 2011 (1/5th for all revenues from subsidiary rights) THIS BOOK TRAVELS - Kathrin Scheel

Translation Rights to German Publishers Preparations • Know your customers, meet them face-to-face • Know what you‘re selling • Know your strategy • Prepare for long tail effect especially in fiction • Prepare a solid proposal for nonfiction in advance of the final ms • Timing is key • Elevator Pitch • Why this book to this particular editor? THIS BOOK TRAVELS - Kathrin Scheel

Translation Rights to German Publishers Considerations • Term of License 10 years from publication • Territorial Grant (Austria, Germany, Switzerland) • Formats (volume or specific) • Electronic Rights • Subsidiary rights • Publication • Advances & Royalties • Marketing- and Promotion Plan • Termination THIS BOOK TRAVELS - Kathrin Scheel

Sale and Acquisition of Translation Rights

Buying from: Selling into: 9,454 titles (-5.1%) 7,521 titles (+16.7%) English (63.8%) Chinese (20.1%) French (12.0%) English (7.6%) Japanese (Manga) (6.6%) Spanish (5.5%) Italian (2.9%) Italian (5.4%) Swedish (2.9%) Polish (4.9%) THIS BOOK TRAVELS - Kathrin Scheel

Largest Trade Publishers Fiction/Nonfiction • Random House Group • Herder • Klett Gruppe • Diogenes • • Holtzbrinck Publishing Group Edel AG • HarperCollins Germany • Bonnier Media Deutschland • Ganske Media Group • Verlagsgruppe Lübbe • Münchner Verlagsgruppe • dtv • Aufbau • Hanser • Orell Füssli • • LangenMüller Herbig Reclam • DuMont • Suhrkamp THIS BOOK TRAVELS - Kathrin Scheel

Trade Publishers Fiction/Nonfiction

Arche Verlag, Hamburg (important new voices, world-class international authors such as Atticus Lish, Tove Jansson, Neil Gaimann, Jo Nesboe) Aufbau Verlag, Berlin (German and international classics, exile and resistance, contemporary world literature. Authors: Fred Vargas, Donna Cross, Hans Fallada) Bastei Lübbe, Cologne (major publisher of genre fiction, distributes their ebooks in English, Spanish and Chinese markets, Frankfurt Stock Exchange. Authors: Dan Brown, Ken Follett, Rebecca Gablé) C.H. Beck, Munich (with a law-taxes-economics- and a literature- nonfiction-science branch, publishers of over 70 professional journals and a growing highly respected fiction list) THIS BOOK TRAVELS - Kathrin Scheel

Trade Publishers Fiction/Nonfiction

Diogenes, Zurich, (literature, plays, world-class literature, authors include Raymond Chandler, F. Scott Fitzgerald, Faulkner) Verlagsgruppe Droemer Knaur, Munich (ambitious international literature, authors: Val McDermid, Sebastian Fitzek, Don Winslow) dtv, Munich (independent, originally solely a publisher for paperback, nowadays all formats with international and German fiction) DVA, Munich (part of RH, one of Germany‘s leading non-fiction publishers, history, current affairs, politics, biography, memoir and exquisite list of international fiction. Authors: Ian Kershaw, Anne Enright) THIS BOOK TRAVELS - Kathrin Scheel

Trade Publishers Fiction/Nonfiction

DuMont, Cologne (literature and art and general non-fiction. Authors: John Cheever, Keith Gessen, Michel Houellebecq, Edward St. Aubyn) Hanser, Munich & Berlin (Hanser, Hanser Berlin, Zsolnay/Deuticke, Nagel & Kimche, independent, top-notch list with more than ten nobel-prize winners and authors such as Borges, Calvino, Eco, Gaarder, Philip Roth) HarperCollins Germany, Hamburg (genre, crime, commercial) Hoffmann und Campe, Hamburg (fiction and nonfiction (stress on memoirs, politics, economics, philosophy) with authors such as Doris Lessing, V.S. Naipaul, John Grisham or Patricia Cornwell Kein & Aber, Zurich (independent, also strong audio list, authors: Woody Allen, Flann O‘Brien, Anne Tyler) THIS BOOK TRAVELS - Kathrin Scheel

Trade Publishers Fiction/Nonfiction

Kiepenheuer & Witsch, Cologne (leading contemporary German and international fiction such as Márquez or John Banville, also nonfiction) Klett-Cotta, Stuttgart (literary fiction, nonfiction, human sciences, fantasy, authors: J.R.R. Tolkien, Jonathan Lethem) Luchterhand, Munich (part of RH, literary fiction and poetry, part of Random House Group. Authors: Frank McCourt, Pablo Neruda, António Lobo Antunes) Penguin Deutschland, Munich (part of RH, literary fiction, nonfiction, world-literature. Authors: Harper Lee, Jonas Jonasson) Piper, Munich (leading contemporary German and international authors, part of the Swedish Bonnier Group, authors: Huxley, Sándor Márai) THIS BOOK TRAVELS - Kathrin Scheel

Trade Publishers Fiction/Nonfiction

Random House Germany, Munich (division of Bertelsmann, 45 imprints, such as Blanvalet, DVA, Goldmann, Heyne, Luchterhand, Siedler) Reclam, Ditzingen (Reclam‘s Universal Library is one of the largest and the oldest paperback series, established in 1867 and used by almost all pupils of secondary schools and students) Rowohlt Verlag, Reinbek/Hamburg (brought the pocketbook to Germany with rororo Taschenbuch, part of Holtzbrinck Group, one of the most influential publishers, strong international list with authors such as Jonathan Franzen, Ernest Hemingway or Toni Morrison) THIS BOOK TRAVELS - Kathrin Scheel

Trade Publishers Fiction/Nonfiction

S. Fischer Verlag, Frankfurt (one of the largest trade publishers with literary fiction and nonfiction, part of Holtzbrinck, leading international authors and world literature with authors such as Franz Kafka, Thomas Mann, Naomi Klein, Carlos Ruiz Zafón) Schöffling & Co., Frankfurt (independent, world-literature, authors: Jami Attenberg, Joshua Cohen, Jennifer Egan or classics like Carson McCullers and Jean Rhys) Suhrkamp Verlag, Berlin (independent publisher, top-notch, distinguished list, major international authors and several Nobel Prize winners. Authors: T.S. Eliot, G.B. Shaw, Brecht, Hesse) Ullstein Buchverlage, Berlin (part of Bonnier, several imprints, fiction and nonfiction with authors such as John le Carré, Jo Nesbo, James Ellroy)

**Please note this list is not exhaustive!** THIS BOOK TRAVELS - Kathrin Scheel

Bestsellers German Adult Fiction in 2016 THIS BOOK TRAVELS - Kathrin Scheel

SPIEGEL Bestseller List Hardcover July 2017 Fiction/Nonfiction THIS BOOK TRAVELS - Kathrin Scheel

SPIEGEL Bestseller List Trade Paperback July 2017 Fiction/Nonfiction THIS BOOK TRAVELS - Kathrin Scheel

SPIEGEL Bestseller List Paperback July 2017 Fiction/Nonfiction THIS BOOK TRAVELS - Kathrin Scheel

Thank you!

THIS BOOK TRAVELS Foreign Rights Agency Kathrin Scheel, Agent and Owner +49 [0] 163 – 7292 168 [email protected] www.thisbooktravels.com mundt agency | Rights & Licensing

The German Book Market Children’s Books

Webinar for Livres Canada Books, 25th July 2017 mundt agency – Rights & Licensing

The children’s book market in Germany

• Between 8,000 and 9,000 new publications p.a. (10-12% of the overall production) • Approx. 16% of the overall turnover can be allocated to the children’s sector (15.3% in 2015, 16.5% in 2016) • 20-24% of all children’s books are translated from other languages • the majority are translations from English originals (60-70%)

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60000

40000

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Number of new publications Number of new children's titles Number of overall translations Number of translations in the children's sector