Media Information 2020

RECRUITMENT 2020 MEDIA MEDIA INFORMATION DIGITAL DIRECTORY PRINT SPECS PRINT RATES SCHEDULE PUBLISHING PUBLISHING 2020 2020

FOR THE STRING INDUSTRY

seit 1848

In association with Supplement to The Strad January 2020 January Strad The to Supplement WWW.THESTRAD.COM Meisterwerkstätten für feine Streichinstrumente & Bögen Roderich – Germany Paesold

2020 EDITION £20.00 US$30.00 EDITION €25.002020 READERSHIP

INTERNATIONAL COURSES FOR STRING PLAYERS AND MAKERS STRING COURSES ESSENTIAL REFERENCE REFERENCE ESSENTIAL DIRECTORY

THE STRAD DIRECTORY 2020 WWW.THESTRAD.COM THE STRAD PORTFOLIO The voice of the string world since May 1890, The Strad reaches an influential audience of professionals and amateurs, experts and enthusiasts of all stringed instruments played with a bow.

THE MAGAZINE The Strad is the only monthly magazine for stringed instruments with a truly international audience, 130-year heritage and a proud reputation for delivering the highest quality editorial content.

THE STRAD STRAD THE SUPPLEMENTS DIRECTORY 2020 DIRECTORY 2020 ESSENTIAL REFERENCE FOR THE STRING INDUSTRY

2020

In association with Roderich Paesold – Germany The Strad publishes essential market-leading supplements including a business Meisterwerkstätten für feine Streichinstrumente & Bögen seit 1848 STRING COURSES INTERNATIONAL COURSES FOR STRING PLAYERS AND MAKERS directory, guides to master classes and degree courses and an annual review of the latest accessories. We also publish a detailed instrument calendar, sponsored special

WWW.THESTRAD.COM editions, and posters - all with promotional opportunities available.

WWW.THESTRAD.COM 2020 EDITION £20.00 US$30.00 €25.00

Supplement to The Strad January 2020

DIGITAL PLATFORMS In 2019 we developed thestrad.com further by introducing The Strad Archive, allowing access to years of invaluable and exclusive content to our subscriber audience. This has led to a significant increase in reader engagement, higher visitor numbers and duration time. The Strad.com, and our twice weekly e-alerts, offer you effective and instant engagement within the global string community.

EVENTS We are media partners for all the major events including Namm, Musikmesse, Mondomusica and Music China as well as at the ASTA and VSA conventions. Stradfest: Launched in 2019, the first in a series of immersive events designed to help string players develop an exciting career.

CONTRACT PUBLISHING The Strad has unique experience in producing top-quality products for a discerning audience of stringed instrument enthusiasts. We partner with events CREMONA2019 such as the Piatigorsky international Cello Festival using our expertise to maximise attendance and publicity for these events.

Produced in association with

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK WHO READS THE STRAD? The Strad has been a central part of the diverse and international music community for over 125 years. We reach an audience of over 150,000 top-level players, makers and enthusiasts of stringed instruments in our magazine, on our website and through our email newsletters. PRINCIPAL OCCUPATION

Teacher/ Student 29%

Amateur 40%

Player 45%

Maker/ Repairer Luthier 19% Professional 60%

Other 7%

95% of our readers play a stringed instrument

AGE RANGE 65+ 8% 55-64 19% 15-24 10%

25-34 19%

45-54 35-44 23% 21%

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

‘A very fine magazine, I really enjoy reading it.’ UK 20% North America ‘I enjoy the magazine 43% very much and think the quality of the writing far exceeds that of most other publications these days.’

‘I think The Strad is an excellent Europe magazine, and the only one that 21% I would want to subscribe to. I look forward each month for it to come through my letterbox.’

‘It is an excellent magazine. Violin 48% You have extremely good articles that continue Viola 22% to interest me.’

Cello 20% ‘It’s a great magazine, Bass 10% well done!’

‘A nice magazine that has managed to stay interesting in a volatile market.’ ‘We now live in an era when students can easily study in two or three different continents and ‘As a maker with limited end up earning their living somewhere else still. access to great instruments, The Strad gives news of their activities and their I can’t praise your articles on friends’ – Philippe Graffin instruments and posters enough. Over recent years, both the accompanying text and the ‘We fiddlers are a far-flung community made high quality photographs that much closer once a month reading The Strad have been invaluable. magazine’ – Arnold Steinhardt Thanks very much!’

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

Email contacts 13% Readers of The Strad 26%

Web visitors 66%

Social Media followers: Facebook “f” Logo CMYK / .eps Facebook “f” Logo CMYK / .eps

82,000 followers 19,000 followers 16,000 followers

ADVERTISING WITH THE STRAD WORKS 90% have actively responded to ads 56% have bought an advertised product or service 27% have bought an instrument or bow (of these over 50% spent over US$20,000 on their main instrument)

ABOUT OUR ADVERTISERS

l 60% of our advertisers have used us for at least 5 years (several companies have advertised for over 100 years) l 79% of our online advertisers are repeat customers l 2/3 of our print advertisers are repeat customers l The Strad has been the platform of choice for the best in the business for over 125 years l Paul Bailly, George Gemünder, Carlo Oddone, James Tubbs and Eugène Sartory are among those who advertised in the first 20 years of The Strad l 2/3 of the Cremona Triennale Competition gold medal winners from the last 20 years have advertised in The Strad l The Strad clients include 18 of the top 20 US conservatoires

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

COPY SUPPLEMENTS THEMES TRADE SHOWS ON SALE ISSUES DEADLINES & POSTERS & FEATURES & EVENTS DATE

BVMA FEBRUARY 2020 14/12/2019 French focus 23/01/2020 9 February

Music & Education Expo 4 & 5 March MARCH 2020 21/01/2020 19/02/2020 ASTA Convention 4 - 7 March

Musikmesse APRIL 2020 19/02/2020 German focus 1 - 4 April 18/03/2020 ESTA 16 - 20 April

Musicora MAY 2020 18/03/2020 Degrees 20/04/2020 8 - 10 May

Accessories JUNE 2020 22/04/2020 22/05/2020 Poster

JULY 2020 18/05/2020 Cremona 17/06/2020

AUGUST 2020 19/06/2020 15/07/2020

Mondomusica Cremona SEPTEMBER 2020 17/07/2020 Calendar Education focus 12/08/2020 25 - 27 Sep

MusicChina OCTOBER 2020 19/08/2020 21/09/2020 28 - 31 Oct

North American VSA Convention NOVEMBER 2020 17/09/2020 14/10/2020 focus 8 - 13 Nov

Directory DECEMBER 2020 15/10/2020 11/11/2020 Poster

The Namm Show JANUARY 2021 19/11/2020 String Courses 16/12/2020 TBC

CALENDAR 2021 30/07/2020

DIRECTORY 2021 02/10/2020 On sale with Strad December 2020

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

DISPLAY AD NUMBER OF INSERTIONS IN TWELVE MONTHS SINGLE FOUR SIX TWELVE DPS £5,700 £5,200 £4,800 £4,000

Page £3,100 £2,700 £2,600 £2,100

Half page £1,900 £1,700 £1,600 £1,300

Quarter page £1,100 £950 £900 £750

COVERS

Outside Back Cover £4,000

Inside Front Cover £3,600

Inside Back Cover £3,500

CLASSIFIEDS 6x2 (60mm high x 90mm wide) £340 (1/8 page equivalent) 3x2 (30mm high x 90mm wide) £180 (1/16 page equivalent)

Lineage (text only) – £29 up to 15 words, £1.50 per each extra word

REPRINTS Price on application

SUPPLEMENTS String Courses, Degrees, Cremona, Accessories Rates as per above Calendar – Instrument/month sponsor £3,100 Poster – Sponsorship £2,100

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

DOUBLE PAGE SPREAD FULL PAGE BLEED FULL PAGE HALF PAGE Trim 295mm (h) x 430mm (w) Trim 295mm (h) x 215mm (w) 260mm (h) x 180mm (w) HORIZONTAL BLEED Bleed 301mm x 436mm Bleed 301mm x 221mm Trim 145mm (h) x 215mm (w) Type area 260mm x 394mm Type area 260mm x 180mm Bleed 148mm x 221mm Gutter 50mm (25mm on each page) Type area 127mm x 180mm

HALF PAGE HORIZONTAL HALF PAGE VERTICAL BLEED HALF PAGE VERTICAL QUARTER PAGE VERTICAL QUARTER PAGE 127mm (h) x 180mm (w) Trim 295 mm (h) x 107mm (w) 260mm (h) x 86mm (w) 127mm (h) x 86mm (w) HORIZONTAL Bleed 301mm x 110mm 62mm (h) x 180mm (w) Type area 260mm x 70mm

PREFERRED FORMAT – PRINT-READY PDF OTHER FORMATS > PDF files should be Acrobat 3.0 compatible; Composite PDF, CMYK > Other formats are accepted if you are unable to supply a print-ready PDF. colour space; contain one page per PDF document; Colour bitmap Please contact production directly for details. images, CMYK – effective resolution 300 dpi; Greyscale bitmap images COLOUR PROOFS – effective resolution 300dpi; Monochrome bitmap images (linework) – > In order to ensure accuracy of colour reproduction, we strongly effective resolution 1200 dpi; 3mm bleed should be included on all sides recommend that advertisers supply a colour proof that is a true where necessary; Crop marks should be included and offset by 10pt. representation of the colours; Cromalins or iris proofs are the preferred > PDFs that are supplied in RGB will be converted to CMYK and this format. We cannot guarantee the accuracy of colour of the printed may result in a colour variation. advertisement if a proof is not supplied. > The original document, prior to PDF, should not contain copy-dot scans, JPEG images, Multiple Master Fonts or Pantone colours; A hard copy of the proof should be supplied, generated directly from the PDF file that is PRODUCTION CONTACT DETAILS supplied. A colour proof is required for colour checking, all other proofs will be used for checking content only. Tel +44 (0)20 7618 3474 > The file content is the responsibility of the originator. Email [email protected] > Keep live text and all important matter within Type area.

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

FOR INSERTS UP TO 20g

Full Run - 12,000 copies £2,500

UK Only - 3,600 copies £1,000

Europe (excl. UK) - 2,000 copies £750

North America - 4,000 copies £1,300

FOR INSERTS OVER 20g ADD:

Full Run £28p/g

UK Only £9p/g

Europe (excl. UK) £15p/g

North America £23p/g

INSERT SPECIFICATION Inserts must be clearly marked [title of magazine, issue date of magazine, name of insert, supplier of insert] and sent to the following addresses:

FAO Gary Whittington CitySprint Unit 8 Quadrant Court Crossways Business Park Dartford DA9 9AY

For US Subs copies (4,000) Inserts to be bundled into 20’s boxed and packed into pallets. Boxes need to be double strapped lengthways and sideways to the pallets and then banded and shrink wrapped. Delivery address: ATTN: CRG Distribution (Karen/Tim) Air Business The Beacon Mosquito Way Hatfield AL10 9WN

SPECIFICATIONS 200mm (w) x 285mm (h) – (Please note this is smaller than A4) Maximum pagination 32pp Maximum weight 80g

Copy of the insert needs to be sent to The Strad office prior to placement into the magazine.

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

COVERS

Front Cover £5,600

Outside Back Cover £4,500

Inside Front Cover £3,600

Inside Back Cover £3,300

DISPLAY ADVERTISING (H X W)

Full Page (224mm x 143mm) £3,100

Half Page (110mm x 143mm) £1,900

Quarter Page (110mm x 94mm) £1,100

Logo (25mm x 45mm) £320

DIVIDERS, BOOKMARKS £3,600/each

THE STRAD 2020

FOR THE STRING INDUSTRY DIRECTORY 2020 DIRECTORY ESSENTIAL REFERENCE

In association with Roderich Paesold – Germany Meisterwerkstätten für feine Streichinstrumente & Bögen seit 1848

WWW.THESTRAD.COM

WWW.THESTRAD.COM 2020 EDITION £20.00 US$30.00 €25.00

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

FULL PAGE BLEED HALF PAGE HORIZONTAL HALF PAGE VERTICAL Type 210mm (h) x 143mm (w) 110mm (h) x 143mm (w) (2 COLS) Trim 260mm x 170mm 224 (h) x 94mm (w) Bleed 266mm x 176mm

QUARTER PAGE (2 COLS) LOGO (1 COL) BOOKMARK 110mm (h) x 94mm (w) 25mm (h) x 45mm (w) Type 243mm (h) x 43mm (w) Trim 250mm x 50mm Bleed 256mm x 56mm

PREFERRED FORMAT – PRINT-READY PDF OTHER FORMATS > PDF files should be Acrobat 3.0 compatible; Composite PDF, CMYK > Other formats are accepted if you are unable to supply a print-ready colour space; contain one page per PDF document; Colour bitmap PDF. Please contact production directly for details. images, CMYK – effective resolution 300 dpi; Greyscale bitmap images COLOUR PROOFS – effective resolution 300dpi; Monochrome bitmap images (linework) – > In order to ensure accuracy of colour reproduction, we strongly effective resolution 1200 dpi; 3mm bleed should be included on all sides recommend that advertisers supply a colour proof that is a true where necessary; Crop marks should be included and offset by 10pt. representation of the colours; Cromalins or iris proofs are the > PDFs that are supplied in RGB will be converted to CMYK and this preferred format. We cannot guarantee the accuracy of colour may result in a colour variation. of the printed advertisement if a proof is not supplied. > The original document, prior to PDF, should not contain copy-dot scans, JPEG images, Multiple Master Fonts or Pantone colours; A hard copy of the proof should be supplied, generated directly from PRODUCTION CONTACT DETAILS the PDF file that is supplied. A colour proof is required for colour checking, all other proofs will be used for checking content only. Tel +44 (0)20 7618 3474 > The file content is the responsibility of the originator. Email [email protected] > Keep live text and all important matter within Type area.

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

The Strad Digital Platforms reach a total digital audience of more than 120,000 per month

The Strad Website The Strad Email Alerts thestrad.com directories.thestrad.com/ Wednesday & servicescourses Friday News thestrad.com/ directories/jobs 19,000 subscribers

One click away from The Strad audience

Extend your promotion in print with a presence on The Strad Digital Platforms and benefit from full exposure on all The Strad’s media channels.

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK THE STRAD WEBSITE www.thestrad.com A dedicated website delivering the latest news, blogs, features, analyses and archive to the international string community.

STATISTICS l 100,000 unique visitors each month l 250,000 monthly page impressions l 92% of readers visit thestrad.com l 74% of readers say they found online advertisements useful

DESKTOP/TABLET MOBILE MASTER MASTER LEADERBOARD MASTER LEADERBOARD LEADERBOARD 728 x 90 pixels ML 320 x 50 pixels £28/000 £28/000

ADVERT A

MPUs 300 x 250 pixels £28/000

ADVERT B

ADVERT A FOOTER LEADERBOARD FOOTER LEADERBOARD 728 x 90 pixels MPUs £28/000 300 x 250 pixels £28/000

ADVERT B

FOOTER minimum order: LEADERBOARD FL 20,000 impressions/month 320 x 50 pixels £28/000

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

DOUBLE BILLBOARD DOUBLE BILLBOARD 970 x 250 pixels £46/000

READERSHIP DOUBLE DOUBLE MPUs 300 x 600 pixels MPU £46/000 minimum order: 20,000 impressions/ month

DOUBLE DOUBLE BILLBOARD BILLBOARD 970 x 250 pixels £46/000

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK THE STRAD DIRECTORIES http://directories.thestrad.com/servicescourses/ IN PRINT... THE STRAD STRAD THE

2020

DIRECTORY 2020 DIRECTORY 2020 ESSENTIAL REFERENCE FOR THE STRING INDUSTRY

STRING In association with Roderich Paesold – Germany Meisterwerkstätten für feine COURSES Streichinstrumente & Bögen seit 1848 INTERNATIONAL COURSES FOR STRING PLAYERS AND MAKERS

WWW.THESTRAD.COM

Supplement to The Strad January 2020

WWW.THESTRAD.COM 2020 EDITION £20.00 US$30.00 €25.00

...AND ONLINE The Strad Directory and String Courses are comprehensive listings of education institutions, instrument making courses, string-related businesses, instrument collections, auction houses, summer courses, masterclasses and other strings related events worldwide.

STRING COURSES DIRECTORY DEGREES

SPONSORED LINK WITH LOGO £850 for the whole year

PREMIUM LISTING £2,650 for the whole year including logo, pictures, video, additional text, SPONSORED location LINK £700 for the whole year

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

TOP BANNER Over 19,000 email 730 x 120 pixels addresses and £740 per e-alert contacts from the Global Strings Community

FULL EMAIL ALERT SPONSORSHIP includes: TOP BANNER 730 x 120 pixels MID-BOX MPU MID-BOX MPU 300 x 250 pixels 300 x 250 pixels BOTTOM BANNER £570 per e-alert 730 x 350 pixels £1650 per e-alert

BOTTOM BANNER 730 x 350 pixels £610 per e-alert

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

Fill your vacancy fast and cost-effectively with The Strad’s multi-tiered recruitment package, reaching out to 150,000 potential job-seekers.

PACKAGES

Platinum Full page print advertisement (260mm h x 183mm w) £4,500 MPU + 150 word description on 2 x e-alerts Logo + 150-word description on The Strad’s jobs board

Gold Half page print advertisement (120mm h x 183mm w) £2,500 MPU + 150 word description on 1 x e-alert Logo + 150-word description on The Strad’s jobs board

Silver Quarter page print advertisement (120mm h x 90mm w) £1,500 MPU + 150 word description on 1 x e-alert Logo + 150-word description on The Strad’s jobs board

SMALLER SIZE ADVERTISEMENTS

Single column cm rate £45

Minimum size 3cm x 2col

Format 26cm h x 4 col (183mm)

Column widths 1 col: 2 col: 3 col: 4 col: 43mm 90mm 136mm 183mm

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

Masthead and footer leaderboards Desktop / Tablet Landscape Tablet - Portrait Small Tablet - Portrait Mobile 468x60 pixels 468x60 pixels 468x60 pixels 300x50 pixels 728x90 pixels 728x90 pixels 300x75 pixels 970x90 pixels 320x50 pixels 970x250 pixels

MPUs Desktop / Tablet Landscape Tablet - Portrait Small Tablet - Portrait Mobile 300x600 300x250 300x250 300x50 300x250 300x75 320x50 300x250

Sponsored links with logo Logo Text Creative size (pixels) GIF/JPEG/PNG only 190x110 Max 30 words

Jobs online page Logo Text Creative size (pixels) GIF/JPEG/PNG only 250x300 Max 300 words

E-mail alerts Top Banner Mid-box MPU Bottom Banner Creative size (pixels) 730x120 300 x 250 730x350max GIF/JPEG only. An active URL must be supplied for the ad to link to.

WE NO LONGER ACCEPT FLASH/SWF CREATIVE Optimisation Ensuring proper optimisation is critical to providing high-performing creative. HTML5 High latency ads will show poorer performance as the user may have scrolled The preferred method of receiving HTML5 creative is through 3rd party ad it out of view before it is loaded. You may wish to consider multiple network tags. Newsquest accept most code from 3rd party vendors. Here is a link to speeds and reliability when developing an HTML5 creative. a complete list: https://support.google.com/dfp_premium/answer/177366 Ad server features Newsquest Specialist Media uses Google Double Click for Publisher (DFP) If you wish to supply HTML5 files with Java/images (not through to serve all ads. This allows us to provide targeted delivery and a powerful a vendor), please supply your creative early so we can test it. reporting platform.

Overview DFP is set up to use asynchronous rendering across our portfolio ensuring HTML5 ads are expected to be larger than their Flash predecessors as Flash that ad latency does not impact on the overall user experience. But, in that allows for better compressed and optimised single file delivery. However, respect, it is crucial that you optimise your ad code so it does not rely on owing to the nature of JavaScript, performance should remain a priority area page elements (e.g. jQuery) as they may not be available at the time your for focus. creative is rendered. Additionally, the creative will be served in an friendly iFrame. While this set-up allows for content script to access the host page, it The initial file load size should not exceed 100KB. This is the size of the should be avoided and measures should be taken to avoid ID collision as the index.html file that is initially fetched from the ad server. It should contain the same tag could be used multiple times on the same page. required code for the ad and manage asset loading. You should measure the ad file size after compressing it to a zip file. The archive must include all IMAGE FILES the assets and libraries used by the creative. If the ad contains multimedia We can accept animated/static GIFs, JPEGs and PNGs formats (e.g. video/audio) the overall size should not exceed 10MB. This Maximum file sizes are according to ad dimensions restriction is changed to 1.5MB if the multimedia assets are loaded from RGB only YouTube or any other optimised video delivery platform. SUPPLYING FILES Files should be sent by email to [email protected]

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE