MEDIA INFORMATION 2020 THE STRAD DIRECTORY 2020 DIRECTORY DIRECTORY 2020 ESSENTIAL REFERENCE FOR THE STRING INDUSTRY In association with Roderich Paesold – Germany Meisterwerkstätten für feine Streichinstrumente & Bögen seit 1848 WWW.THESTRAD.COM WWW.THESTRAD.COM 2020 EDITION £20.00 US$30.00 €25.00 2020 STRING COURSES INTERNATIONAL COURSES FOR STRING PLAYERS AND MAKERS Supplement to The Strad January 2020 PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE THE STRAD PORTFOLIO The voice of the string world since May 1890, The Strad reaches an influential audience of professionals and amateurs, experts and enthusiasts of all stringed instruments played with a bow. THE MAGAZINE The Strad is the only monthly magazine for stringed instruments with a truly international audience, 130-year heritage and a proud reputation for delivering the highest quality editorial content. THE STRAD SUPPLEMENTS DIRECTORY 2020 DIRECTORY DIRECTORY 2020 ESSENTIAL REFERENCE FOR THE STRING INDUSTRY 2020 In association with Roderich Paesold – Germany The Strad publishes essential market-leading supplements including a business Meisterwerkstätten für feine Streichinstrumente & Bögen seit 1848 STRING COURSES INTERNATIONAL COURSES FOR STRING PLAYERS AND MAKERS directory, guides to master classes and degree courses and an annual review of the latest accessories. We also publish a detailed instrument calendar, sponsored special WWW.THESTRAD.COM editions, and posters - all with promotional opportunities available. WWW.THESTRAD.COM 2020 EDITION £20.00 US$30.00 €25.00 Supplement to The Strad January 2020 DIGITAL PLATFORMS In 2019 we developed thestrad.com further by introducing The Strad Archive, allowing access to years of invaluable and exclusive content to our subscriber audience. This has led to a significant increase in reader engagement, higher visitor numbers and duration time. The Strad.com, and our twice weekly e-alerts, offer you effective and instant engagement within the global string community. EVENTS We are media partners for all the major events including Namm, Musikmesse, Mondomusica and Music China as well as at the ASTA and VSA conventions. Stradfest: Launched in 2019, the first in a series of immersive events designed to help string players develop an exciting career. CONTRACT PUBLISHING The Strad has unique experience in producing top-quality products for a discerning audience of stringed instrument enthusiasts. We partner with events CREMONA2019 such as the Piatigorsky international Cello Festival using our expertise to maximise attendance and publicity for these events. Produced in association with PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK WHO READS THE STRAD? The Strad has been a central part of the diverse and international music community for over 125 years. We reach an audience of over 150,000 top-level players, makers and enthusiasts of stringed instruments in our magazine, on our website and through our email newsletters. PRINCIPAL OCCUPATION Teacher/ Student 29% Amateur 40% Player 45% Maker/ Repairer Luthier 19% Professional 60% Other 7% 95% of our readers play a stringed instrument AGE RANGE 65+ 8% 55-64 19% 15-24 10% 25-34 19% 45-54 35-44 23% 21% PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK Other Far East 3% 10% WHAT OUR Australasia 3% READERS SAY ‘A very fine magazine, I really enjoy reading it.’ UK 20% North America ‘I enjoy the magazine 43% very much and think the quality of the writing far exceeds that of most other publications these days.’ ‘I think The Strad is an excellent Europe magazine, and the only one that 21% I would want to subscribe to. I look forward each month for it to come through my letterbox.’ ‘It is an excellent magazine. Violin 48% You have extremely good articles that continue Viola 22% to interest me.’ Cello 20% ‘It’s a great magazine, Bass 10% well done!’ ‘A nice magazine that has managed to stay interesting in a volatile market.’ ‘We now live in an era when students can easily study in two or three different continents and ‘As a maker with limited end up earning their living somewhere else still. access to great instruments, The Strad gives news of their activities and their I can’t praise your articles on friends’ – Philippe Graffin instruments and posters enough. Over recent years, both the accompanying text and the ‘We fiddlers are a far-flung community made high quality photographs that much closer once a month reading The Strad have been invaluable. magazine’ – Arnold Steinhardt Thanks very much!’ PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK REACH A TOTAL AUDIENCE OF OVER 150,000 Email contacts 13% Readers of The Strad 26% Web visitors 66% Social Media followers: Facebook “f” Logo CMYK / .eps Facebook “f” Logo CMYK / .eps 82,000 followers 19,000 followers 16,000 followers ADVERTISING WITH THE STRAD WORKS 90% have actively responded to ads 56% have bought an advertised product or service 27% have bought an instrument or bow (of these over 50% spent over US$20,000 on their main instrument) ABOUT OUR ADVERTISERS l 60% of our advertisers have used us for at least 5 years (several companies have advertised for over 100 years) l 79% of our online advertisers are repeat customers l 2/3 of our print advertisers are repeat customers l The Strad has been the platform of choice for the best in the business for over 125 years l Paul Bailly, George Gemünder, Carlo Oddone, James Tubbs and Eugène Sartory are among those who advertised in the first 20 years of The Strad l 2/3 of the Cremona Triennale Competition gold medal winners from the last 20 years have advertised in The Strad l The Strad clients include 18 of the top 20 US conservatoires PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK 2020 SCHEDULE COPY SUPPLEMENTS THEMES TRADE SHOWS ON SALE ISSUES DEADLINES & POSTERS & FEATURES & EVENTS DATE BVMA FEBRUARY 2020 14/12/2019 French focus 23/01/2020 9 February Music & Education Expo 4 & 5 March MARCH 2020 21/01/2020 19/02/2020 ASTA Convention 4 - 7 March Musikmesse APRIL 2020 19/02/2020 German focus 1 - 4 April 18/03/2020 ESTA 16 - 20 April Musicora MAY 2020 18/03/2020 Degrees 20/04/2020 8 - 10 May Accessories JUNE 2020 22/04/2020 22/05/2020 Poster JULY 2020 18/05/2020 Cremona 17/06/2020 AUGUST 2020 19/06/2020 15/07/2020 Mondomusica Cremona SEPTEMBER 2020 17/07/2020 Calendar Education focus 12/08/2020 25 - 27 Sep MusicChina OCTOBER 2020 19/08/2020 21/09/2020 28 - 31 Oct North American VSA Convention NOVEMBER 2020 17/09/2020 14/10/2020 focus 8 - 13 Nov Directory DECEMBER 2020 15/10/2020 11/11/2020 Poster The Namm Show JANUARY 2021 19/11/2020 String Courses 16/12/2020 TBC CALENDAR 2021 30/07/2020 DIRECTORY 2021 02/10/2020 On sale with Strad December 2020 PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK ADVERTISING RATES 2020 in Pounds Sterling (excluding VAT). DISPLAY AD NUMBER OF INSERTIONS IN TWELVE MONTHS SINGLE FOUR SIX TWELVE DPS £5,700 £5,200 £4,800 £4,000 Page £3,100 £2,700 £2,600 £2,100 Half page £1,900 £1,700 £1,600 £1,300 Quarter page £1,100 £950 £900 £750 COVERS Outside Back Cover £4,000 Inside Front Cover £3,600 Inside Back Cover £3,500 CLASSIFIEDS 6x2 (60mm high x 90mm wide) £340 (1/8 page equivalent) 3x2 (30mm high x 90mm wide) £180 (1/16 page equivalent) Lineage (text only) – £29 up to 15 words, £1.50 per each extra word REPRINTS Price on application SUPPLEMENTS String Courses, Degrees, Cremona, Accessories Rates as per above Calendar – Instrument/month sponsor £3,100 Poster – Sponsorship £2,100 PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK SPECIFICATIONS DISPLAY ADVERTS DOUBLE PAGE SPREAD FULL PAGE BLEED FULL PAGE HALF PAGE Trim 295mm (h) x 430mm (w) Trim 295mm (h) x 215mm (w) 260mm (h) x 180mm (w) HORIZONTAL BLEED Bleed 301mm x 436mm Bleed 301mm x 221mm Trim 145mm (h) x 215mm (w) Type area 260mm x 394mm Type area 260mm x 180mm Bleed 148mm x 221mm Gutter 50mm (25mm on each page) Type area 127mm x 180mm HALF PAGE HORIZONTAL HALF PAGE VERTICAL BLEED HALF PAGE VERTICAL QUARTER PAGE VERTICAL QUARTER PAGE 127mm (h) x 180mm (w) Trim 295 mm (h) x 107mm (w) 260mm (h) x 86mm (w) 127mm (h) x 86mm (w) HORIZONTAL Bleed 301mm x 110mm 62mm (h) x 180mm (w) Type area 260mm x 70mm PREFERRED FORMAT – PRINT-READY PDF OTHER FORMATS > PDF files should be Acrobat 3.0 compatible; Composite PDF, CMYK > Other formats are accepted if you are unable to supply a print-ready PDF.