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Queyras the French Cellist on Recording Beethoven’S ‘Triple’ Concerto During the Pandemic and the Value of Working with His Musical ‘Family’

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Queyras the French Cellist on Recording Beethoven’S ‘Triple’ Concerto During the Pandemic and the Value of Working with His Musical ‘Family’ MEDIA INFORMATION 2021 A violinist’s struggle with focal dystonia Remembering cellist Renaud Capuçon on George Neikrug recording Elgar SINCE 1890 JANUARY 2021 VOL.132 NO.1569 thestrad.com Also inside CT scanning Stradivari’s ‘Messiah’ How to take better care of your instrument JEAN-GUIHEN QUEYRAS THE FRENCH CELLIST ON RECORDING BEETHOVEN’S ‘TRIPLE’ CONCERTO DURING THE PANDEMIC AND THE VALUE OF WORKING WITH HIS MUSICAL ‘FAMILY’ PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE THE STRAD PORTFOLIO The voice of the string world since May 1890, The Strad reaches an infl uential audience of professionals and amateurs, experts and enthusiasts of all stringed instruments played with a bow. THE MAGAZINE The Strad is the only monthly magazine for stringed instruments with a truly international audience and has a reputation for the highest quality editorial content. Authoritative, trusted and infl uential, The Strad keeps readers informed about the latest news, ground-breaking research and techniques in all aspects of playing and making stringed instruments. DISTRIBUTED IN OVER 70 SUPPLEMENTS COUNTRIES The Strad publishes market-leading supplements and brand WORLDWIDE extensions which include a business directory, guides to summer events and degree courses, festival and event programmes, an annual instrument calendar and a special focus on accessories. We also produce sponsored special editions, posters and bookazines, all with promotional opportunities available. DIGITAL PLATFORMS The Strad Digital Platforms represent a great opportunity to reach The Strad audience on the move. An ever increasing digital 95% OF READERS offering means that The Strad has expanded its online presence FIND OUR on TheStrad.com which now spans across mobile for smartphone SUPPLEMENTS users and tablet platforms. In addition to the website, The Strad has USEFUL its very own digital edition, and all subscribers are granted access to ten years of back issues at www.thestrad.com, and readers can be kept up to date via weekly and monthly e-alerts. The combined digital audience is over 120,000. EVENTS The Strad attends a range of events worldwide, from intimate CREMONA2019 masterclasses to international competitions, as well as exhibiting at key industry shows such as Mondomusica in Cremona, Musikmesse DIGITAL in Frankfurt and the ASTA and VSA conventions and Music China. AUDIENCE OF The Strad Produced in association with This ensures is seen by the widest possible audience OVER 120,000 within the stringed instrument community. We also partner with events such as the Piatigorsky International Cello Festival, using our expertise to maximise attendance and publicity for these events. CONTRACT PUBLISHING The Strad has unique experience in producing top-quality products for a discerning audience of stringed instrument enthusiasts. We produce bespoke newsletters, fl yers, bookazines, calendars and programmes on behalf of our clients, ensuring the highest standards are achieved throughout the process, from design to delivery. PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK WHO READS THE STRAD? The Strad has been a central part of the diverse and international music community for over 125 years. We reach an audience of over 150,000 top-level players, makers and enthusiasts of stringed instruments in our magazine, on our website and through our email newsletters. PRINCIPAL OCCUPATION Teacher/ Student 29% Amateur 40% Player 45% Maker/ Repairer Luthier 19% Professional 60% Other 7% 95% of our readers play a stringed instrument AGE RANGE 65+ 8% 55-64 19% 15-24 10% 25-34 19% 45-54 35-44 23% 21% PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK 3% Other WHAT OUR Far East 10% Australasia 3% READERS SAY ‘A very fine magazine, I really enjoy reading it.’ UK 20% North America ‘I enjoy the magazine 43% very much and think the quality of the writing far exceeds that of most other publications these days.’ ‘I think The Strad is an excellent Europe magazine, and the only one that 21% I would want to subscribe to. I look forward each month for it to come through my letterbox.’ ‘It is an excellent magazine. Violin 48% You have extremely good articles that continue 22% Viola to interest me.’ Cello 20% ‘It’s a great magazine, Bass 10% well done!’ ‘A nice magazine that has managed to stay interesting in a volatile market.’ ‘We now live in an era when students can easily study in two or three different continents and ‘As a maker with limited end up earning their living somewhere else still. access to great instruments, The Strad gives news of their activities and their I can’t praise your articles on friends’ – Philippe Graffin instruments and posters enough. Over recent years, both the accompanying text and the ‘We fiddlers are a far-flung community made high quality photographs that much closer once a month reading The Strad have been invaluable. magazine’ – Arnold Steinhardt Thanks very much!’ PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK REACH A TOTAL AUDIENCE OF OVER 150,000 Email contacts 13% Readers of The Strad 26% Web visitors 66% Social Media followers: 84.6k followers 24.3k followers 21.2k followers ADVERTISING WITH THE STRAD WORKS 90% have actively responded to ads 56% have bought an advertised product or service 27% have bought an instrument or bow (of these over 50% spent over US$20,000 on their main instrument) ABOUT OUR ADVERTISERS O 60% of our advertisers have used us for at least 5 years (several companies have advertised for over 100 years) O 79% of our online advertisers are repeat customers O 2/3 of our print advertisers are repeat customers O The Strad has been the platform of choice for the best in the business for over 125 years O Paul Bailly, George Gemünder, Carlo Oddone, James Tubbs and Eugène Sartory are among those who advertised in the fi rst 20 years of The Strad O 2/3 of the Cremona Triennale Competition gold medal winners from the last 20 years have advertised in The Strad O The Strad clients include 18 of the top 20 US conservatoires PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK 2021 SCHEDULE TRADE SHOWS COPY SUPPLEMENTS THEMES & EVENTS ON SALE ISSUES (ALL DATES SUBJECT DEADLINES & POSTERS & FEATURES TO CHANGE IN VIEW DATE OF THE COVID-19 PANDEMIC) FEBRUARY 2021 18/12/2020 French focus 27/01/2021 MARCH 2021 26/01/2021 ASTA 3 – 6 March, Virtual 24/02/2021 APRIL 2021 24/02/2021 German focus 24/03/2021 MAY 2021 26/03/2021 Degrees 28/04/2021 JUNE 2021 30/04/2021 Accessories Musicora 4-6 June 26/05/2021 JULY 2021 21/05/2021 Poster 23/06/2021 AUGUST 2021 25/06/2021 21/07/2021 Mondo Musica C r e m o n a 2 4 - 2 6 S e p t SEPTEMBER 2021 30/07/2021 Education focus Music and Education 25/08/2021 Expo 24-25 Sept Music China 13-16 Oct OCTOBER 2021 25/08/2021 MusikMesse 22-24 Oct 22/09/2021 North American NOVEMBER 2021 23/09/2021 Poster 22/10/2021 focus DECEMBER 2021 21/10/2021 Directory 17/11/2021 JANUARY 2022 25/11/2021 String Courses Namm 20-23 Jan 2022 22/12/2021 CALENDAR 2022 05/08/2021 DIRECTORY 2022 07/10/2021 On sale with Strad December 2021 PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK.
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