Strad Media Pack 2021.Indd

MEDIA INFORMATION 2021 THE STRAD A violinist’s struggle with focal dystonia Renaud Capuçon on George Neikrug recording Elgar

SINCE 1890 JANUARY 2021

JANUARY 2021 VOL.132 NO.1569 thestrad.com

Also inside

CT scanning Stradivari’s ‘Messiah’

How to take better care of

JEAN-GUIHEN

VOL.132 NO.1569 QUEYRAS THE FRENCH CELLIST ON RECORDING BEETHOVEN’S ‘TRIPLE’ CONCERTO DURING THE PANDEMIC AND THE VALUE OF WORKING WITH HIS MUSICAL ‘FAMILY’

001_FC_Strad_January_2021_UK_v3.indd 1 01/12/2020 15:34

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE THE STRAD PORTFOLIO The voice of the string world since May 1890, The Strad reaches an inﬂ uential audience of professionals and amateurs, experts and enthusiasts of all stringed instruments played with a bow.

THE MAGAZINE The Strad is the only monthly magazine for stringed instruments with a truly international audience and has a reputation for the highest quality editorial content. Authoritative, trusted and inﬂ uential, The Strad keeps readers informed about the latest news, ground-breaking research and techniques in all aspects of playing and making stringed instruments. DISTRIBUTED IN OVER 70 SUPPLEMENTS COUNTRIES The Strad publishes market-leading supplements and brand WORLDWIDE extensions which include a business directory, guides to summer events and degree courses, festival and event programmes, an annual instrument calendar and a special focus on accessories. We also produce sponsored special editions, posters and bookazines, all with promotional opportunities available.

DIGITAL PLATFORMS The Strad Digital Platforms represent a great opportunity to reach The Strad audience on the move. An ever increasing digital 95% OF READERS offering means that The Strad has expanded its online presence FIND OUR on TheStrad.com which now spans across mobile for smartphone SUPPLEMENTS users and tablet platforms. In addition to the website, The Strad has USEFUL its very own digital edition, and all subscribers are granted access to ten years of back issues at www.thestrad.com, and readers can be kept up to date via weekly and monthly e-alerts. The combined digital audience is over 120,000.

EVENTS The Strad attends a range of events worldwide, from intimate CREMONA2019 masterclasses to international competitions, as well as exhibiting at key industry shows such as Mondomusica in Cremona, Musikmesse DIGITAL in Frankfurt and the ASTA and VSA conventions and Music China. AUDIENCE OF

Produced in association with This ensures The Strad is seen by the widest possible audience OVER 120,000 within the stringed instrument community. We also partner with events such as the Piatigorsky International Cello Festival, using our expertise to maximise attendance and publicity for these events.

CONTRACT PUBLISHING The Strad has unique experience in producing top-quality products for a discerning audience of stringed instrument enthusiasts. We produce bespoke newsletters, ﬂ yers, bookazines, calendars and programmes on behalf of our clients, ensuring the highest standards are achieved throughout the process, from design to delivery.

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For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK WHO READS THE STRAD? The Strad has been a central part of the diverse and international music community for over 125 years. We reach an audience of over 150,000 top-level players, makers and enthusiasts of stringed instruments in our magazine, on our website and through our email newsletters. PRINCIPAL OCCUPATION

Teacher/ Student 29%

Amateur 40%

Player 45%

Maker/ Repairer Luthier 19% Professional 60%

Other 7%

95% of our readers play a stringed instrument

AGE RANGE 65+ 8% 55-64 19% 15-24 10%

25-34 19%

45-54 35-44 23% 21%

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‘A very ne magazine, I really enjoy reading it.’ UK 20% North America ‘I enjoy the magazine 43% very much and think the quality of the writing far exceeds that of most other publications these days.’

‘I think The Strad is an excellent Europe magazine, and the only one that 21% I would want to subscribe to. I look forward each month for it to come through my letterbox.’

‘It is an excellent magazine. Violin 48% You have extremely good articles that continue Viola 22% to interest me.’

Cello 20% ‘It’s a great magazine, Bass 10% well done!’

‘A nice magazine that has managed to stay interesting in a volatile market.’ ‘We now live in an era when students can easily study in two or three different continents and ‘As a maker with limited end up earning their living somewhere else still. access to great instruments, The Strad gives news of their activities and their I can’t praise your articles on friends’ – Philippe Graf n instruments and posters enough. Over recent years, both the accompanying text and the ‘We ddlers are a far-ung community made high quality photographs that much closer once a month reading The Strad have been invaluable. magazine’ – Arnold Steinhardt Thanks very much!’

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Email contacts 13% Readers of The Strad 26%

Web visitors 66%

Social Media followers: Facebook “f” Logo CMYK / .eps Facebook “f” Logo CMYK / .eps

84.6k followers 24.3k followers 21.2k followers

ADVERTISING WITH THE STRAD WORKS 90% have actively responded to ads 56% have bought an advertised product or service 27% have bought an instrument or bow (of these over 50% spent over US$20,000 on their main instrument)

ABOUT OUR ADVERTISERS

● 60% of our advertisers have used us for at least 5 years (several companies have advertised for over 100 years) ● 79% of our online advertisers are repeat customers ● 2/3 of our print advertisers are repeat customers ● The Strad has been the platform of choice for the best in the business for over 125 years ● Paul Bailly, George Gemünder, Carlo Oddone, James Tubbs and Eugène Sartory are among those who advertised in the ﬁ rst 20 years of The Strad ● 2/3 of the Cremona Triennale Competition gold medal winners from the last 20 years have advertised in The Strad ● The Strad clients include 18 of the top 20 US conservatoires

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TRADE SHOWS COPY SUPPLEMENTS THEMES & EVENTS ON SALE ISSUES (ALL DATES SUBJECT DEADLINES & POSTERS & FEATURES TO CHANGE IN VIEW DATE OF THE COVID-19 PANDEMIC)

FEBRUARY 2021 18/12/2020 French focus 27/01/2021

MARCH 2021 26/01/2021 ASTA 3 – 6 March, Virtual 24/02/2021

APRIL 2021 24/02/2021 German focus 24/03/2021

MAY 2021 26/03/2021 Degrees 28/04/2021

JUNE 2021 30/04/2021 Accessories Musicora 4-6 June 26/05/2021

JULY 2021 21/05/2021 Poster 23/06/2021

AUGUST 2021 25/06/2021 21/07/2021

Mondo Musica Cremona 24-26 Sept SEPTEMBER 2021 30/07/2021 Education focus Music and Education 25/08/2021 Expo 24-25 Sept

Music China 13-16 Oct OCTOBER 2021 25/08/2021 MusikMesse 22-24 Oct 22/09/2021

North American NOVEMBER 2021 23/09/2021 Poster 22/10/2021 focus

DECEMBER 2021 21/10/2021 Directory 17/11/2021

JANUARY 2022 25/11/2021 String Courses Namm 20-23 Jan 2022 22/12/2021

CALENDAR 2022 05/08/2021

DIRECTORY 2022 07/10/2021 On sale with Strad December 2021

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DISPLAY AD NUMBER OF INSERTIONS IN TWELVE MONTHS SINGLE FOUR SIX TWELVE DPS £5,700 £5,200 £4,800 £4,000

Page £3,100 £2,700 £2,600 £2,100

Half page £1,900 £1,700 £1,600 £1,300

Quarter page £1,100 £950 £900 £750

COVERS

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CLASSIFIEDS 6x2 (60mm high x 90mm wide) £340 (1/8 page equivalent) 3x2 (30mm high x 90mm wide) £180 (1/16 page equivalent)

Lineage (text only) – £29 up to 15 words, £1.50 per each extra word

SUPPLEMENTS String Courses, Degrees, Cremona, Accessories Rates as per above Calendar – Instrument/month sponsor £3,100 Poster – Sponsorship £2,100

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DOUBLE PAGE SPREAD FULL PAGE BLEED FULL PAGE HALF PAGE Trim 295mm (h) x 430mm (w) Trim 295mm (h) x 215mm (w) 260mm (h) x 180mm (w) HORIZONTAL BLEED Bleed 301mm x 436mm Bleed 301mm x 221mm Trim 145mm (h) x 215mm (w) Type area 260mm x 394mm Type area 260mm x 180mm Bleed 148mm x 221mm Gutter 50mm (25mm on each page) Type area 127mm x 180mm

HALF PAGE HORIZONTAL HALF PAGE VERTICAL BLEED HALF PAGE VERTICAL QUARTER PAGE VERTICAL QUARTER PAGE 127mm (h) x 180mm (w) Trim 295 mm (h) x 107mm (w) 260mm (h) x 86mm (w) 127mm (h) x 86mm (w) HORIZONTAL Bleed 301mm x 110mm 62mm (h) x 180mm (w) Type area 260mm x 70mm

PREFERRED FORMAT – PRINT-READY PDF OTHER FORMATS > PDF files should be Acrobat 3.0 compatible; Composite PDF, CMYK > Other formats are accepted if you are unable to supply a print-ready PDF. colour space; contain one page per PDF document; Colour bitmap Please contact production directly for details. images, CMYK – effective resolution 300 dpi; Greyscale bitmap images COLOUR PROOFS – effective resolution 300dpi; Monochrome bitmap images (linework) – > In order to ensure accuracy of colour reproduction, we strongly effective resolution 1200 dpi; 3mm bleed should be included on all sides recommend that advertisers supply a colour proof that is a true where necessary; Crop marks should be included and offset by 10pt. representation of the colours; Cromalins or iris proofs are the preferred > PDFs that are supplied in RGB will be converted to CMYK and this format. We cannot guarantee the accuracy of colour of the printed may result in a colour variation. advertisement if a proof is not supplied. > The original document, prior to PDF, should not contain copy-dot scans, JPEG images, Multiple Master Fonts or Pantone colours; A hard copy of the proof should be supplied, generated directly from the PDF file that is PRODUCTION CONTACT DETAILS supplied. A colour proof is required for colour checking, all other proofs will be used for checking content only. Tel +44 (0)20 7618 3474 > The file content is the responsibility of the originator. Email [email protected] > Keep live text and all important matter within Type area.

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North America - 4,000 copies £1,300

FOR INSERTS OVER 20g ADD:

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Copy of the insert needs to be sent to The Strad ofﬁce prior to placement into the magazine.

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DISPLAY ADVERTISING (H X W)

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DIVIDERS, BOOKMARKS £3,600/each

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FULL PAGE BLEED HALF PAGE HORIZONTAL HALF PAGE VERTICAL Type 210mm (h) x 143mm (w) 110mm (h) x 143mm (w) (2 COLS) Trim 260mm x 170mm 224 (h) x 94mm (w) Bleed 266mm x 176mm

QUARTER PAGE (2 COLS) LOGO (1 COL) BOOKMARK 110mm (h) x 94mm (w) 25mm (h) x 45mm (w) Type 243mm (h) x 43mm (w) Trim 250mm x 50mm Bleed 256mm x 56mm

PREFERRED FORMAT – PRINT-READY PDF OTHER FORMATS > PDF files should be Acrobat 3.0 compatible; Composite PDF, CMYK > Other formats are accepted if you are unable to supply a print-ready colour space; contain one page per PDF document; Colour bitmap PDF. Please contact production directly for details. images, CMYK – effective resolution 300 dpi; Greyscale bitmap images COLOUR PROOFS – effective resolution 300dpi; Monochrome bitmap images (linework) – > In order to ensure accuracy of colour reproduction, we strongly effective resolution 1200 dpi; 3mm bleed should be included on all sides recommend that advertisers supply a colour proof that is a true where necessary; Crop marks should be included and offset by 10pt. representation of the colours; Cromalins or iris proofs are the > PDFs that are supplied in RGB will be converted to CMYK and this preferred format. We cannot guarantee the accuracy of colour may result in a colour variation. of the printed advertisement if a proof is not supplied. > The original document, prior to PDF, should not contain copy-dot scans, JPEG images, Multiple Master Fonts or Pantone colours; A hard copy of the proof should be supplied, generated directly from PRODUCTION CONTACT DETAILS the PDF file that is supplied. A colour proof is required for colour checking, all other proofs will be used for checking content only. Tel +44 (0)20 7618 3474 > The file content is the responsibility of the originator. Email [email protected] > Keep live text and all important matter within Type area.

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The Strad Digital Platforms reach a total digital audience of more than 120,000 per month

The Strad Website The Strad Email Alerts thestrad.com directories.thestrad.com/ servicescourses Wednesday & Friday News thestrad.com/ directories/jobs 20,000 subscribers One click away from The Strad audience

Extend your promotion in print with a presence on The Strad Digital Platforms and beneﬁt from full exposure on all The Strad’s media channels.

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For advertising opportunities in print and online, please contact the advertising team: Tel: +44 (0)20 7618 3474 Email: [email protected] The Strad, Newsquest Specialist Media Ltd, 120 Leman Street, London E1 8EU, UK THE STRAD WEBSITE www.thestrad.com A dedicated website delivering the latest news, blogs, features, analyses and archive to the international string community.

STATISTICS ● 100,000 unique visitors each month ● 250,000 monthly page impressions ● 92% of readers visit thestrad.com ● 74% of readers say they found online advertisements useful

DESKTOP/TABLET MOBILE MASTER MASTER LEADERBOARD MASTER LEADERBOARD LEADERBOARD 728 x 90 pixels ML 300 x 75 pixels £28/000 £28/000

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FOOTER minimum order: LEADERBOARD FL 20,000 impressions/month 300 x 75 pixels £28/000

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DOUBLE BILLBOARD DOUBLE BILLBOARD 970 x 250 pixels £46/000

READERSHIP DOUBLE DOUBLE MPUs 300 x 600 pixels MPU £46/000 minimum order: 20,000 impressions/ month

DOUBLE DOUBLE BILLBOARD BILLBOARD 970 x 250 pixels £46/000

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

...AND ONLINE The Strad Directory and String Courses are comprehensive listings of education institutions, instrument making courses, string-related businesses, instrument collections, auction houses, summer courses, masterclasses and other strings related events worldwide.

STRING COURSES DIRECTORY DEGREES

SPONSORED LINK WITH LOGO £850 for the whole year

PREMIUM LISTING £2,650 for the whole year including logo, pictures, video, additional text, SPONSORED location LINK £700 for the whole year

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

TOP BANNER Over 20,000 email 730 x 120 pixels addresses and £740 per e-alert contacts from the Global Strings Community

FULL EMAIL ALERT SPONSORSHIP includes: TOP BANNER 730 x 120 pixels MID-BOX MPU MID-BOX MPU 300 x 250 pixels 300 x 250 pixels BOTTOM BANNER £570 per e-alert 730 x 350 pixels £1650 per e-alert

BOTTOM BANNER 730 x 350 pixels £610 per e-alert

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE

Fill your vacancy fast and cost-effectively with The Strad’s multi-tiered recruitment package, reaching out to 150,000 potential job-seekers.

PACKAGES

Platinum Full page print advertisement (260mm h x 183mm w) £4,500 MPU + 150 word description on 2 x e-alerts Logo + 150-word description on The Strad’s jobs board

Gold Half page print advertisement (120mm h x 183mm w) £2,500 MPU + 150 word description on 1 x e-alert Logo + 150-word description on The Strad’s jobs board

Silver Quarter page print advertisement (120mm h x 90mm w) £1,500 MPU + 150 word description on 1 x e-alert Logo + 150-word description on The Strad’s jobs board

SMALLER SIZE ADVERTISEMENTS

Single column cm rate £45

Minimum size 3cm x 2col

Format 26cm h x 4 col (183mm)

Column widths 1 col: 2 col: 3 col: 4 col: 43mm 90mm 136mm 183mm

Masthead and footer leaderboards Desktop / Tablet Landscape Tablet - Portrait Small Tablet - Portrait Mobile 468x60 pixels 468x60 pixels 468x60 pixels 300x50 pixels 728x90 pixels 728x90 pixels 300x75 pixels 970x90 pixels 320x50 pixels 970x250 pixels

MPUs Desktop / Tablet Landscape Tablet - Portrait Small Tablet - Portrait Mobile 300x600 300x250 300x250 300x50 300x250 300x75 320x50 300x250

Sponsored links with logo Logo Text Creative size (pixels) GIF/JPEG/PNG only 190x110 Max 30 words

Jobs online page Logo Text Creative size (pixels) GIF/JPEG/PNG only 250x300 Max 300 words

E-mail alerts Top Banner Mid-box MPU Bottom Banner Creative size (pixels) 730x120 300 x 250 730x350max GIF/JPEG only. An active URL must be supplied for the ad to link to.

WE NO LONGER ACCEPT FLASH/SWF CREATIVE Optimisation Ensuring proper optimisation is critical to providing high-performing creative. HTML5 High latency ads will show poorer performance as the user may have scrolled The preferred method of receiving HTML5 creative is through 3rd party ad it out of view before it is loaded. You may wish to consider multiple network tags. Newsquest accept most code from 3rd party vendors. Here is a link to speeds and reliability when developing an HTML5 creative. a complete list: https://support.google.com/dfp_premium/answer/177366 Ad server features Newsquest Specialist Media uses Google Double Click for Publisher (DFP) If you wish to supply HTML5 ﬁles with Java/images (not through to serve all ads. This allows us to provide targeted delivery and a powerful a vendor), please supply your creative early so we can test it. reporting platform.

Overview DFP is set up to use asynchronous rendering across our portfolio ensuring HTML5 ads are expected to be larger than their Flash predecessors as Flash that ad latency does not impact on the overall user experience. But, in that allows for better compressed and optimised single file delivery. However, respect, it is crucial that you optimise your ad code so it does not rely on owing to the nature of JavaScript, performance should remain a priority area page elements (e.g. jQuery) as they may not be available at the time your for focus. creative is rendered. Additionally, the creative will be served in an friendly iFrame. While this set-up allows for content script to access the host page, it The initial file load size should not exceed 100KB. This is the size of the should be avoided and measures should be taken to avoid ID collision as the index.html file that is initially fetched from the ad server. It should contain the same tag could be used multiple times on the same page. required code for the ad and manage asset loading. You should measure the ad file size after compressing it to a zip file. The archive must include all IMAGE FILES the assets and libraries used by the creative. If the ad contains multimedia We can accept animated/static GIFs, JPEGs and PNGs formats (e.g. video/audio) the overall size should not exceed 10MB. This Maximum file sizes are according to ad dimensions restriction is changed to 1.5MB if the multimedia assets are loaded from RGB only YouTube or any other optimised video delivery platform. SUPPLYING FILES Files should be sent by email to [email protected]

PUBLISHING READERSHIP PRINT RATES PRINT SPECS DIRECTORY DIGITAL RECRUITMENT SCHEDULE