2019

AND HEALTH CARE SERVICES DIRECTORY

See inside for a wealth of resources, from substance abuse centers to medical supplies

PLUS: Area hospitals and physician group practices ranked 2 HEALTH CARE ACHIEVEMENT AWARDS | MARCH 2019

the reason for all we do.

From nurses to doctors. From administrators to volunteers. UR Medicine is proud to offer a team that brings you excellent care every day. Congratulations to everyone from UR Medicine who was selected for a 2019 Health Care Achievement Award.

Health Care Innovation LVAD Implantation Technique Heart & Vascular Health Care Staff Nicole Acquisto, PharmD Emergency Medicine Rachel Schult, PharmD Emergency Medicine Medical Professional Yvette Conyers, DNP, RN, FNP-C, CTN-B University of Rochester School of Nursing Mental Health Michael Scharf, MD Child & Adolescent Behavioral Health Nurse Christine Crawford, RNC-OB, C-EFM, SANE Thompson Health Physician Thomas Campbell, MD Highland Family Medicine Senior Care Timothy Lum, MD Highland Hospital Special Needs Tiffany Pulcino, MD, MPH Complex Care Center Get Volunteer Bud Wesley social Friends of Strong Memorial Hospital with RBJ

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go.rbj.net/RBJLinkedIn HEALTH CARE ACHIEVEMENT AWARDS 3 TABLE OF CONTENTS

AWARD RECIPIENTS 21 Hospitals List 22 Physicians Group Practices List HEALTH CARE INNOVATION MENTAL HEALTH PILL -- Smart Opioid Dispenser...... 4 Joseph Majauskas...... 12 Health Care Resources Cognivue...... 4 Michael Scharf...... 13 23 Alternative Health Care/Wellness Centers LVAD Implantation Technique...... 5 A. Peter Ziarnowski...... 13 23 Community Organizations and Health Associations PHYSICIAN SENIOR CARE Thomas Campbell...... 5 Gail Brocious...... 14 24 Education/Training Scott Feitell...... 6 Patricia Hoke...... 14 24 Health Plans/Employee Benefits/ Michael Mendoza...... 6 Timothy Lum...... 15 Third-Party Administrators 25 Home Care Providers NURSE SPECIAL NEEDS Erin Collier...... 7 Susan Chlebowski...... 16 25 Medical Specialty Services and Treatment Cristine Crawford...... 7 Tiffany Pulcino...... 16 26 Mental Health Services Mary Fran Venturelli-Kolbuc...... 8 Suzanne Rosso...... 17 27 Occupational Health Services MANAGEMENT STAFF 27 Physical Therapy/Sports Medicine Mark Cronin...... 8 Nicole Acquisto & Rachel Schult..... 17 27 Physician Associations Mark Klyczek...... 9 Christopher Dool...... 18 28 Retail Medical Supply Providers Maureen Loyal...... 10 Kim Sadwick...... 18 28 Substance Abuse/Rehabilitation Centers MEDICAL PROFESSIONAL VOLUNTEER 28 Support Services and Consultants Tonya Brooks...... 10 David Beck...... 19 28 Transportation Services Yvette Conyers...... 11 George and Thelma Haizlip...... 20 Alexis Johnson...... 12 Bud Wesley...... 20 29 Event Sponsors 30 Past Honorees

PUBLISHER Suzanne E. Fischer-Huettner

EDITOR WELCOME Ben Jacobs

SPECIAL PRODUCTS EDITOR The Rochester Business Journal’s Health Care Achievement Awards recognize Dick Moss excellence, promote innovation and honor the efforts of people and organiza- COPY EDITOR Bill Alden tions that have a significant impact on the quality of health care in the Roches- RESEARCH DIRECTOR ter-Finger Lakes region. Andrew Green

DIGITAL CONTENT MANAGER The honorees profiled in this publication were chosen from nominations Kelly Plessinger submitted by community members, who were asked to supply biographies, WRITER Travis Anderson testimonials and materials describing ACCOUNT MANAGERS Jean Moorhouse measurable results. Award recipients Michelle Sanfilippo will be recognized at the Health Care PUBLIC NOTICE & ADVERTISING COORDINATOR Achievement Awards luncheon at noon Rachel Zachary on Friday, March 22, at the Hyatt Re- AUDIENCE DEVELOPMENT MANAGER Tracy Bumba gency Rochester.

MARKETING & EVENTS The Presenting Sponsor for this event COORDINATOR Jessica Sims is MVP Health Care. Supporting Spon- GRAPHIC DESIGNER Kuda Munyawiri sors are the University of Rochester

SPECIAL PROJECTS SUPERVISOR Simon Business School and Cognivue. Kady Weddle 4 HEALTH CARE ACHIEVEMENT AWARDS | MARCH 2019 New pill dispenser a practical answer to opioid crisis epidemic,” says Heitzenrater, who now works in the adult Idea catches interest emergency department at Rochester General Hospital. “I had that extreme privilege.” of federal government Her husband’s original concept, through partner- orking in emergency medicine, Afton Heit- ship with ROBRADY design, is known as the Prescribed zenrater sees the mental and physical ramifi- Interval Limit Lock, or PILL. This tamper-evident plastic Wcations of addiction on a regular basis. Such container limits a patient to his or her prescribed dose heartbreaking situations often leave loved ones and of medication. A digital timer on the container displays a health care providers feeling helpless. countdown clock until the patient is scheduled—based on their prescription—to take the medicine. When the timer reaches zero, the patient can access the medica- HEALTH CARE INNOVATION HONOREE tion. The timer then resets and the container again is PILL - Smart Opioid Dispenser locked until it is time for the next dose. In addition to setting the intervals for medication access, pharmacists and medical professionals are able to Seven years ago, as an orthopedic physician assistant, review information to monitor the patient’s usage habits, Heitzenrater (pictured at left) received nine calls for opi- a safeguard against abuse, accidental misuse, addiction, oid prescription refills during a single morning. Frustrated and accidental overdose. When the product hits the by the scope of abuse and addiction, she later discussed market, it is expected to lead to less substance abuse, her concerns with her husband, Jeff. fewer overdose related deaths, and big cost savings. Even After talking about how medication is administered the most conservative estimates — based on 10 percent via pumps in the hospital, her husband had the idea to effectiveness — show PILL could yield a savings of $22 insert similar technology into a pill bottle to control the million per day and prevent 12 overdose deaths daily. time that elapses between doses of medication at home. Colleagues aren’t surprised that Heitzenrater is They partnered with Joseph Bujalski and others to create involved with such a novel idea. The 30-year-old Spen- a dispenser that makes a single pill available to a patient at predetermined time intervals. Heitzenrater eventu- cerport resident is known for her dedication to patient ally found herself meeting with members of the federal safety and quality. As the emergency department’s lead government to discuss the unique concept. She traveled quality improvement clinician, she helps to facilitate qual- to the nation’s capital, sharing the idea with the Food and ity reviews, manages patient feedback, and is involved in Drug Administration, Department of Health and Human multiples aspects of patient safety. Services, and Drug Enforcement Administration. “The emergency department is a daunting place, “There are not many people, let alone physician brimming with bedlam, and it is all too easy for details to assistants, that get to sit in front of these governmental get overlooked and people to be inadvertently harmed,” organizations to share a revolutionary medical device says Constance Vernetti M.D. “Afton has spent her career in the midst of a public health crisis, such as the opioid trying to corral this cacophony of chaos.”

Cognivue’s computerized test evaluates brain function

sales, marketing, finance, operations, and research to de- System helps eliminate biases velop and grow a successful business that will truly make a difference in people’s lives,” says O’Neill, 50, of Webster of old-style cognitive exams (pictured at right). “While I wasn’t part of the original team that developed and launched the technology, I lead ognivue, the world’s first FDA-cleared, computer- an amazing team that is working to significantly improve ized test of cognitive function, is a personalized, every facet of the business to ensure long-term, sustain- consistent and reliable way to obtain an overall C able growth, and the success of the company.” assessment of cognitive health. Cognivue is patient-centric and science-driven. It is Cognition is one of the most important functions of based on adaptive psychophysics technology and more the brain. Cognitive issues may be related to a variety than 15 years of research. Protected by at least 17 pat- of causes and manageable conditions. Some issues may ents, its scientific algorithm uniquely calibrates each indi- be caused by poor lifestyle choices and others may be viduals’ motor and visual abilities, continuously adapting caused by diseases or conditions that can be optimally to the patient’s performance and providing a customized treated and managed. test specifically for each patient. This innovative technol- Cognivue assesses all cognitive domains with a highly ogy changes the cognitive testing landscape. sensitive, 10-minute test that is supported by the innova- “Our owner, Tom Golisano, said it best, when he said, ‘Cognivue provides us the opportunity to do well in HEALTH CARE INNOVATION business while doing good for people,’” O’Neill says. “I HONOREE couldn’t agree more. We fill a significant, unmet need in Cognivue the health care system by bringing our innovative, FDA- cleared technology of adaptive psychophysics to com- puterized cognitive testing. I love driving innovation and tive science of adaptive psychophysics. Cognivue is cali- growth with such an amazing, passionate, performance brated the same across all devices, ensuring consistency focused team of professionals.” and retest reliability. It eliminates human error in scoring Diego Cahn-Hidalgo M.D., an internal medicine the test and produces a report with one overall score that physician in Brighton, has used Cognivue for many years is easy to understand and communicate. and finds it to be a reliable, sensitive and consistent test “Early detection and proper cognitive health manage- for cognitive function. He especially likes the unique ment are key to overall brain health and quality of life,” technology “that allows for a sophisticated experience says Tom O’Neill, president and chief executive officer of and personalized evaluation of key cognitive domains, Cognivue, based in Victor. free of common biases involved in other paper and pencil O’Neill has more than 25 years of experience in the health testing I’ve worked with in the past.” care field. He is especially excited about this breakthrough, “I believe cognitive health should be part of our overall which is owned by businessman B. Thomas Golisano. patient wellness platform,” Cahn-Hidalgo says, “and Cog- “Cognivue allows me to leverage my experience across nivue allows me to do that.” HEALTH CARE ACHIEVEMENT AWARDS 5 Gosev, Knight perfecting less invasive heart pump surgery

picture at left) and Igor Gosev M.D. (top picture) implant Technique has added benefit these mechanical pumps using a less invasive approach. Focused on improving outcomes for frail patients, Gosev of reducing hospital stays partnered with Knight to strategize and practice a Euro- pean technique to implant the newest and smallest heart atients with severe heart failure face a poor progno- pump, HeartMate 3, without opening the sternum. sis, with more than 50 percent dying within two years. “When patients find out that they require heart PFortunately, local surgeons are increasing the odds. surgery, they are frequently and understandably scared,” The University of Rochester Medical Center is a leader says Knight, 63. “The best part of my job is meeting these in offering therapies for those with heart failure, includ- patients and their families and explaining what our plans ing medication, heart transplantation, and left ventricular are. I explain the operation will be through a two-inch incision, and that they will be in the hospital just a few days. This invariably eases the level of concern.” HEALTH CARE INNOVATION HONOREE So far, more than 80 patients have been helped in this LVAD Implantation Technique way. “Being a leader and being able to provide innovative care to our patients and see them do well is my driving force,” says Gosev, 41, surgical director of the UR me- chanical circulatory support program. assist devices, or LVADs. Although medication can do The less-invasive technique minimizes blood loss only so much, and opportunities for heart transplant are and complications, reducing pain and time spent in the limited, URMC’s surgeons have implanted an increasing hospital. The average post-surgical hospitalization is 16 number of left ventricular assist devices during the past days, seven days shorter than for the traditional implant decade. UR does so many, in fact, that it ranks third in technique. volume in the entire nation. “The operation is less invasive, so there are fewer However, there are challenges in implanting left complications, and the patients recover much faster than ventricular assist devices. Though these devices extend before,” says Charles J. Lowenstein M.D., chief of the divi- survival, recovery from implant surgery requires opening sion of cardiology at the University of Rochester Medical the sternum to carefully attach a pump to the heart. It Center. “Patients spend less time in the hospital and they is a long, painful process for patients weakened by the regain function much more rapidly than before.” disease. In addition, those who receive a new heart face Gosev and Knight, both of Pittsford, have published the risk of further complication, such as infection and early outcomes data in Annals of Thoracic Surgery, scar-tissue growth when surgeons reopen the sternum, demonstrating their ability to be successful with this and another long and painful recovery. less-invasive technique. During the past two years, the medical center’s cardiac “Dr. Knight and Dr. Gosev will soon publish the results surgery team developed a new procedure for implanting of the use of this new approach,” Lowenstein says, “and left ventricular assist devices. Peter Knight M.D. (bottom then it will sweep across the country.” Campbell identified role of mental health in family care

s chair of the Highland Hospital and University rooms are filled with a cross section of the global of Rochester Department of Family Medicine, community, and it cares for nearly 25,000 patients AThomas Campbell M.D. has earned a reputa- annually. tion as a compassionate physician, an inspirational During his formative years at the University of leader, teacher and mentor, and respected author and Rochester, Campbell spearheaded the development of researcher. a psychosocial medicine curriculum for primary care. Undeniably, Campbell has made a significant and He worked with family psychologists to ensure that he lasting impact on health care in our community and addressed not only the physical needs of patients, but throughout the nation. Renowned for his longtime the emotional and social ones, as well. He integrated mental health into the family medicine clinic in 1985, more than two decades before it was recognized as PHYSICIAN the gold standard of comprehensive care. HONOREE “We have a big educational mission, and I am proud Thomas Campbell to be able to support a high-quality residency pro- gram with dedicated trainees who are all committed work on the influence of the family unit on person- to caring for underserved populations,” Campbell says. al health, he was attracted to the biopsychosocial All the while, Campbell has served as a constant, model of family medicine practice at the University of trusted physician to thousands of patients, says Michael Rochester 40 years ago. He has devoted his career to Mendoza M.D., who once served as the medical di- serving local families, spending the past 16 years as rector of Highland Family Medicine. “To have accom- department chair. plished all of this in the face of tremendous change “He is a treasured, innovative, and dedicated phy- and mounting pressures in the health care climate is sician who makes an impact at every juncture,” says nothing short of amazing,” Mendoza says. “Through Cindy Becker, vice president and chief operating officer these many achievements, it is undeniable that Tom’s of Highland Hospital. “The most important thing about influence in our community will endure for decades to Dr. Campbell is his commitment to the health care of come.” our community, and it is a privilege to have him on our Campbell, 67, plans to step down from his leader- staff.” ship post this summer, but will remain a leader in the Campbell helped build one of the most highly re- medical community. The Brighton resident plans to garded departments of family medicine in the nation. take a year-long sabbatical to continue his research, Founded in 1967, Highland Family Medicine was the and will return to teach and see patients at Highland first family medicine residency program in New York, Family Medicine. and only the third in the nation. It has trained more “I haven’t done as much teaching as I would like as than 500 family physicians who have become leaders chair of the department,” Campbell says. “I’m really in health care throughout the nation. Today, its waiting looking forward to coming back and teaching.” 6 HEALTH CARE ACHIEVEMENT AWARDS | MARCH 2019 Feitell key in developing advanced heart failure center

s the son of a cardiologist, Scott Feitell D.O. research program that is focused on congestive heart knew early on that he wanted to help others. failure and has launched four successful clinical trials. A “That kind of upbringing leaves an indelible In addition, he oversaw the creation of a successful mark on a child,” says Feitell, 37. “I remember round- destination ventricular assist device program. These ing with my dad in the hospital when I was a child to devices allow for a mechanical pump to be surgically implanted in the chest and attached directly to the PHYSICIAN HONOREE left ventricle, providing more hope to those with heart failure. Scott Feitell “In two short years, Scott has built an amazing ad- vanced heart failure team at Rochester General Hos- see what he did. There was nothing cooler than having pital, which has markedly improved the health care appreciative patients walk up to a dinner table at a delivery system for these very ill patients,” Gacioch restaurant and turn to me and say, ‘Your dad saved my says. “His passion is contagious and he tirelessly fights life.’” for his vision of how to improve his patient’s quality of When Feitell joined Rochester Regional Health in life, as well as their longevity.” 2016, his goal was to provide new possibilities to peo- Feitell has presented at national conferences, ple experiencing heart failure. Gerald Gacioch, chief such as the International Society of Heart and Lung of cardiology at Rochester General Hospital, recruited Transplantation, American College of Cardiology and Feitell. “He is, without a doubt, the kind of doctor you the Heart Failure Society of America. Closer to home, want fighting for you if you had a serious life-threat- ening illness,” Gacioch says. “Our community is very he works with engineers at Rochester Institute of fortunate that Scott and his family chose Rochester. He Technology on devices for cardiac monitoring of heart could have gone anywhere in the country.” failure patients. For example, CardioMEMS is a pres- During the past two years, Feitell has helped devel- sure-sensing device implanted directly into a patient’s op Rochester General Hospital’s Center for Advanced pulmonary artery. Patients receive a home unit about Heart Failure and Mechanical Circulatory Support. the size of a queen-size pillow which they use to wire- It is supported by a talented team of cardiothoracic lessly send readings to their doctor. surgeons, physician assistants, nurse navigators, social Feitell, of Pittsford, takes great pleasure in witness- workers and program coordinators. ing patients rebound after getting a transplant or Feitell has overseen the creation of an inpatient con- implantation of an assistive device. sult service that has dramatically reduced readmission “These patients are so sick and suffering for so long, rates; an outpatient congestive heart failure clinic ca- and it’s amazing to see them at a follow-up visit talking pable of treating patients that previously required the about normal life,” he says. “It is incredible what we services of the emergency department; and a clinical can do with modern medications and technology.”

Mendoza instrumental in forming county’s opioid action plan

hile training at San Francisco General Hospi- the Delivery System Reform Incentive Payment program tal, Michael Mendoza M.D. formed his belief for more than 170 partner organizations through 13 Wthat public health doesn’t live solely within counties in the Finger Lakes region. The program is a the walls of hospitals, clinics, churches, schools or tool being used by New York state to redesign health social service agencies. Rather, he believes it exists in a care service delivery for Medicaid recipients. collaboration among these entities depending on the Mendoza also is a member of Common Ground health needs of the community, a perspective that is Health, which brings decision-makers from the Finger especially useful today. Lakes region together to discuss how to improve pub- lic health. Thomas Mahoney, chief medical officer of Common Ground Health, says Mendoza has brought PHYSICIAN HONOREE a welcome sense of enthusiasm and energy to the Michael Mendoza position of commissioner of public health. “Colleagues listen to Dr. Mendoza, because he listens to them first,” Mahoney says. “He is careful to “We face an epidemic like none other, the opioid gather extensive information before mapping a path- epidemic,” Mendoza says. “We know that in the same way forward and freely shares with collaborators what way that multiple factors have contributed to this ep- he has learned as he develops his thinking.” idemic, different perspectives will be needed in order Before being appointed commissioner of public to move past it.” health, Mendoza was the medical director for High- As Monroe County’s commissioner of public health, land Family Medicine. Colleagues describe him as Mendoza is on the front lines in the fight against opi- highly efficient, responsible, and motivated to increase oid abuse. He was instrumental in the development of innovations in health, both locally and nationally. the Monroe County Opioid Action Plan and oversees Mendoza gives credit for his success not to one aspects of that important initiative to this day. person, but to many he has encountered along the Mendoza’s efforts include promoting more com- way. They include Michael Mayfield, a high school munity awareness about the problem, and increas- chemistry teacher who hired Mendoza as a teach- ing public access to Narcan, a potentially life-saving ing assistant; Phillip Horwitz, a chemist who helped medication. During the past 15 months, he conducted Mendoza understand the impact of radioactive waste more than 100 opioid-awareness and Narcan-train- on public health; and Ted Steck, his college career ing sessions for various organizations, including nine advisor who first mentioned the possibility of training school districts and dozens of local businesses. He has in public health. been responsible for distributing thousands of Narcan “All of those influences led me to apply to medi- kits to county residents. cal school,” Mendoza says, with a grateful attitude. On a different note, Mendoza also serves as clinical “Of course, none of this would have been possible advisor to the Finger Lakes Performing Provider System without support from my family, especially my wife, Clinical Quality Committee. The committee administers Dr. Lisa Vargish.” HEALTH CARE ACHIEVEMENT AWARDS 7 Collier cares for chemically dependent without stigma

registered nurse at Trillium Health in Roch- Every day, she coordinates care to help patients ester, Erin Collier is on the front lines in the transition off opioids and to medication-assisted A battle against opioid addiction. therapy, such as Suboxone. Her innate ability to meet “Working with people who are actively using drugs patients where they are, without judgment, establish- and those who are trying to stop using drugs offers es a space of trust and safe communication. Patients daily challenges,” says Collier, who lives in the Swill- sense that they can be honest and open with Collier, burg neighborhood in Rochester. “Whether they are which paves the way toward improved health out- struggling with sobriety, mental health issues, or legal comes through safer injection practices, wound care and treatment adherence. “Erin’s compassion and dedication to improving drug NURSE HONOREE user health is evident daily,” says Julie Ritzier-Shelling, Erin Collier who has worked closely with Collier for the past 18 months. “She spends two days each week at the syringe exchange program, meeting with people who use drugs troubles, almost everyone that comes in to see us to discuss safer injection practices, wound care, con- carries a heavy load. It is our job to help in some way nection to clinical care and medication, and treatment to lighten that load. It takes time to build trust, and adherence. By spending time at the exchange, she be- we try to do that work through a compassionate and comes the consistent and friendly face that patients can nonjudgmental lens.” trust when they attend their clinical appointments.” As our community struggles with overdoses and Collier, 41, helped Trillium Health earn a designa- fatalities related to opioid, heroin and fentanyl use, tion as a safe space for people who use drugs. She has Collier has been instrumental in the launch and worked on streamlining practices across the agency to development of the medication assistance treatment ensure quality and stigma-free care for all people who program. It is offered as part of Trillium Health’s use drugs, regardless of how they enter the agency for clinical program. No mental health services are services. This is the only designated safe space in New mandated, urine drug screens are not performed, and York outside of New York City. the program does not demand that patients become “Erin’s passion and commitment to our patients 100 percent abstinent. Untold numbers of potentially goes above and beyond,” says Shani Wilson, physician fatal opioid injections have been replaced with safer assistant at Trillium Health. “She reminds me as a pro- medication for active drug users. vider to always, always think of the patient as a person As an exemplary chemical-dependency registered much like myself first. She helps me see each patient nurse specialist for the past three years at Trillium no matter what their situation. She radiates connect- Health, Collier has helped to save and serve more edness at the most powerful, human level. She makes than 200 patients in such programs. me a better provider.”

Crawford assists families coping with loss of an infant

or as long as she can remember, Cristine they will need to begin the healing process. The Crawford wanted to be a nurse. Fortunate- ability to empower someone to find the strength to F ly, for the thousands of patients and family pick up the pieces and carry on after a devastating, members whose lives she has touched during her life-altering event is pretty amazing.” long nursing career, she never considered another Brittany Lilly, of Waterloo, met Crawford in 2011, path. when she and her husband were expecting their first child. It was two days after the due date and the excited young couple came to Thompson for a NURSE HONOREE routine test. Within minutes, a doctor came into the room and explained their daughter’s heart Cristine Crawford was no longer beating. Lilly will never forget the first time she encountered Crawford. “She came “After 25 years in nursing, I am just as excited in with the sweetest voice I’ve ever heard and sat about it and love it as much as I did when I start- down next to me and explained everything to me,” ed,” says Crawford, of Rushville, Ontario County. “I she says. “Her voice was so calming and she just consider myself blessed to wake up every morn- seemed like an angel.” ing and be happy to go to work, as not everyone That doesn’t surprise Deborah Jones, Thompson enjoys that luxury.” That attitude is important, be- Hospital’s director of obstetrics. “I have worked cause Crawford cares for those who have had —or with Cristine since 2003 and have found her to be lost—an infant. In addition, she provides a calming one of the most dynamic and highly competent influence in a much different arena, assisting those nurses I have encountered in my 45-year nursing who have been sexually assaulted. She is coordina- career,” Jones says. tor of Thompson’s sexual assault program. Crawford finds it especially rewarding to care for Crawford, 51, joined the staff of The Birthing families who have experienced the loss of a child Center at Thompson Hospital in Canandaigua in as they prepare for the birth of a new one. 1996. She brought with her important training “The amount of trust families place in us after that she learned during a stint at Newark Wayne something like that is seriously unmeasurable,” Community Hospital, where she had her initial she says. “To be with parents as they hold their encounter with people who had experienced the screaming newborn in the delivery room as we loss of a child. are all remembering the last delivery room, where “Being able to care for and support someone there was only silence and tears, is a gift like no through something so tragic is an honor,” Crawford other. Those memories humble me to the core and says. “My goal is not only to support and care for fill my heart with such joy that it is almost impossi- them, but also to provide them with the tools that ble to explain.” 8 HEALTH CARE ACHIEVEMENT AWARDS | MARCH 2019 Venturelli-Kolbuc guides patients through life-and-death journey

urses work tirelessly in all aspects of health In addition, Venturelli-Kolbuc, 56, worked with the care, in both clinical and administrative capac- Lipson Cancer Institute team to develop a psychologi- Nities. As in any profession, certain nurses rise cal and social distress tool to determine various stress- to the top of the class. These nurses have an internal es that patients experience outside of the clinic. The drive to continuously improve how patient care is result of this tool helps nurse navigators determine what support services patients would benefit from to NURSE make their treatment journey more manageable. HONOREE Venturelli-Kolbuc takes community health care seri- Mary Fran Venturelli-Kolbuc ously. The Rochester resident has dedicated herself to health care education in the community, especially the delivered, and they inspire others to do the same. underserved area around the St. Mary’s health cam- Mary Fran Venturelli-Kolbuc is one such nurse. She pus. She spearheaded smoking-prevention programs has dedicated more than three decades of her career and promoted early education about breast self-exams to growth, advocacy and engagement as a nurse with for young women. Rochester Regional Health’s Lipson Cancer Institute. “Nursing is an indescribable profession—one you She walks alongside patients and their families, help- have to truly live to feel,” she says. “It is not only a ing them to navigate a life-and-death journey with career, but a vocation and a commitment to a lifestyle. knowledge and compassion. Nursing extends into neighborhoods, when children “Mary Fran juggles many balls in the air, keeping in and the vulnerable are unable to speak for themselves, balance, and touching the hearts and minds of many, filling her own heart in the process,” says Michelle when a friend becomes ill, or for loved ones and aging Rose, practice administrator. parents who now require your personal care and advo- Cancer patients rely on nurses to guide them cacy.” through the diagnosis and treatment process, sharing Venturelli-Kolbuc’s spare time is filled with a com- insights on new medications and treatment options, mitment to service and compassion. She lives and and answering questions, quelling concerns and lifting worships in the neighborhood where she has provided spirits. Venturelli-Kolbuc helped to guide the devel- care for patients for many years. She is the delegate opment of the nurse navigator program in 2015. The for the 19th Ward Community Association, acting as program ensures each person with a cancer diagnosis the eyes and ears for a nine-block radius around Chili has peace of mind knowing that they are being cared Avenue and Arnett Boulevard. for and monitored by a nurse navigator. As patients Venturelli-Kolbuc sees the challenges that people— transition to each stage along the cancer continuum, a and neighborhoods—face as opportunities to better nurse navigator helps them understand their disease, lives through kindness. weigh their treatment options, overcome barriers and “I believe that whatever you do in life, the doors follow through with care. need to be open,” she says.

Cronin asks tough questions to reduce medical expenses

s chief operating officer of Brighton-based Ac- for more than 3,600 physicians throughout the com- countable Health Partners, Mark Cronin has put munity and helped manage internal functions as the A together an effective team of professionals to annual revenues of the organization increased from improve health care for more than 300,000 people. $100 million to $250 million. Cronin, 52, has developed a skilled team—guided by “I have known Mark for over 15 years and I highly timely and accurate analytics—that identify patients recommend him because of his leadership abilities, his knowledge of health care, and his dedication to continuous improvement,” says Ann Marie Cook, MANAGEMENT HONOREE president of Lifespan of Greater Rochester. Cronin was chair of the organization’s board of directors from Mark Cronin 2011 to 2014. “Mark asked a lot of tough questions,” Cook says. who are in need of preventive care interventions and “He challenged us to see things differently and management of chronic illnesses. Working with more supported our efforts to improve our measures and than 2,000 community health care providers, he over- establish benchmarks. He also keenly understood that sees a budget with more than $25 million of annual we could have better outcomes if health and human revenue and is responsible for $1.8 billion in annual services worked better together.” medical expenses. Cronin also serves on the board of directors for St. “Our goal is to make health care more affordable Ann’s Community, where he has earned the respect of and to make our population of people healthier,” many. Cronin says. “Due to a lot of hard work, we’ve enjoyed “I would be remiss if I did not speak of Mark’s gen- success in those efforts over the last six years. We’ve uinely kind and caring nature,” says Michael McRae, been able to assemble a superb team of talented and president of St. Ann’s Community. “He is a warm hu- dedicated people who also are good people who are man being who treats others with respect and dignity fun to work with.” and is a pleasure to know.” Prior to working at Accountable Health Partners, Cronin acknowledges his parents, Mike and Marilyn, Cronin was regional vice president for the Rochester and his wife, Melissa, for their endless love and sup- Division of the American Cancer Society. There, he de- port. He also cites John Oberlies, longtime executive veloped fundraising initiatives, oversaw the creation of director at the Rochester Individual Practice Associa- Hope Lodge in Rochester, and ushered in new quality tion, as a factor in his career success. “He gave me the improvement programs for the organization. opportunity to do a lot of things, he taught me and he The Henrietta resident also worked in several lead- encouraged me, and he also was tough on me when ership positions with the Rochester Individual Practice he thought I could have done better,” he says. “I am Association. At one time, he led provider relationships enormously grateful for what I learned from him.” HEALTH CARE ACHIEVEMENT AWARDS 9 Long-term care improves under Klyczek’s leadership

ong-term care is a critical support system for many star rating. Under Klyczek’s leadership, the long-term elderly people, as well as for individuals with de- care division has experienced improvement in quality L velopmental disabilities and chronic mental illness. measures for 11 consecutive quarters. All facilities now Our region is fortunate to have Mark Klyczek, senior receive ratings of between three and five stars. vice president of long-term care at Rochester Regional “I am grateful to have the opportunity to directly impact the lives of residents and patients throughout MANAGEMENT Rochester Regional, in our nursing homes and hos- HONOREE pitals,” says Klyczek, 44. “Our quality improvements Mark Klyczek have created the highest quality group of nursing homes in Rochester, and our increases in clinical Health, working to help ensure these vulnerable popu- capabilities have allowed us to place patients from lations receive the best possible care. the hospitals to the most appropriate care setting as In 2015, Rochester Regional Health began an effort to quickly as possible.” improve its hospital length-of-stay metric. Klyczek was U.S. News and World Report recently ranked 48 present from the start and a true partner in the project. nursing homes in the Rochester area on quality mea- “Our work together indicated that the system had a sures. Three of the 48 were ranked as top-performing significant opportunity in more rapidly providing long- facilities. Two—Hill Haven and Park Ridge Living Center term care placement opportunities to our patients —are part of Rochester Regional Health. and their families,” says Bryan Gargano M.D., associate “Mark has been a true partner and even support- chief medical officer for Rochester General Hospital. ed and engaged a long-term care coordinator who “Mark is always thinking out of the box and asking the is based at Rochester General Hospital, our system’s right questions to incite thoughtful change. He has tertiary referral center, to ensure patients receive instilled the true meaning of the continuum of care the care and focused consideration on a daily basis,” for long-term care patients as they move through the Gargano says. “An invaluable team leader, his dedica- health system.” tion has helped many and ensures that we have the Klyczek, of Canandaigua, also set out to raise quality capacity to care for those patients in our community standards at all six of the long-term care facilities that need our services.” under his oversight, with a goal of helping each earn When Klyczek is not at work, he is an active leader five-star ratings from the Centers for Medicare and in his community and church. He is a lector and Medicaid. That government agency rates facilities to eucharistic minister at St. Mary’s Church in Canan- provide an easy way to assess nursing home quality, daigua. In addition, he is on the board of directors making meaningful distinctions between high- and for the Laurel House, a hospice house opening this low-performing nursing homes. winter, which he helped bring to the community of At the time, some facilities were receiving a one- Newark in Wayne County.

Leading the way through vision, social responsibility, and authenticity.

Rochester Regional Health is proud to congratulate the RBJ’s Congratulations 2019 Achievement Award Honorees. Congratulations and thank you! “Dr. Sue” Dr. Susan Chlebowski, M.D. HEALTH CARE INNOVATION NURSE NYS Licensed Psychiatrist Afton Heitzenrater, MS, PA-C (PILL) Mary Frances Venturelli-Kolbuc, BSN, RN-BC, OCN The Arc of Monroe and MANAGEMENT Rochester Rehab are privileged Mark Klyczek, FACHE PHYSICIAN to have your invaluable, Scott Feitell, DO gold-standard, person-centered MEDICAL PROFESSIONAL SENIOR CARE psychiatric care for people with Tonya Brooks, MBA, MS intellectual and developmental Patricia Hoke, BSN, RN, MSHA MENTAL HEALTH disabilities in our community. Joseph Majauskas, MA, MBA VOLUNTEER Thank you! George and Thelma Haizlip

rochesterregional.org The Arc of Monroe Health Services arcmonroe.org/psychiatry 10 HEALTH CARE ACHIEVEMENT AWARDS | MARCH 2019 Loyal brings special services to those who need them Finger Lakes Health has enhanced The recommendations led to the addition of physical, occupational and speech outpatient services for the Wa- services under her watch terloo, Seneca County, community. That site continues to grow its services, including the addition of pelvic-floor sing her outstanding managerial and people skills, therapy. Previously, community members had to travel Maureen Loyal has helped Finger Lakes Health more than 45 minutes to receive this specialty service. U provide enhanced services to those who need While expanding services at Finger Lakes Health sites, specialty care. Loyal collaborated with Hobart and William Smith Col- As director of rehabilitation services and the newly leges to provide on-campus physical therapy services to named director of cardiac rehabilitation at Finger Lakes student-athletes. In addition, she collaborated with her Health, Loyal, 49, has an incessant drive to improve department’s athletic trainer at Penn Yan Academy and services for both patients and community members. Her inspired him to obtain the National Athletic Trainers Asso- ciation Safe Sports School 1st Team Award for its athletic program. It helped Penn Yan Academy to become just MANAGEMENT HONOREE one of 15 schools in New York to receive this recognition. Maureen Loyal In 2017, Loyal led an expansion of the Finger Lakes Health Penn Yan site in Yates County, adding extended hours at its outpatient site and offering services for a main goal is to create programs that help people return swing-bed rehabilitation program at Soldiers & Sailors to their daily lives after experiencing a devastating event, Memorial Hospital. sports injury, or disease. By 2018, Loyal’s impressive collaboration with Hobart Loyal and her team have done good work that has led and William Smith Colleges led others to want a piece of to many positive memories. the action. For example, Keuka College collaborated with “Our Finger Lakes Health Rehabilitation team worked Finger Lakes Health to provide physical therapy services with a patient who was unable to walk,” she recalls. “He and athletic trainer services to its student-athletes, gen- started on our acute rehabilitation unit and finished in eral student population, and faculty and staff. our outpatient services. He touched us throughout our Those who work for Loyal say that she manages her continuum of care. Once he started to walk again, he set personal ambitions and business goals in an exemplary a goal to run in a 5K race. He was able to compete and fashion. ran the race with his treating therapist from our rehabili- “She is considerate of her staff’s needs, and strives tation team. It is a memory from my career that will stay to help them pursue their own professional goals,” with me forever.” says Samantha Holley, senior secretary at Finger Lakes Loyal, of Victor in Ontario County, took the reins as di- Health. “She manages departmental needs alongside the rector of rehabilitation services at Finger Lakes Health in community’s needs, and has made it the best practice 2015 and hit the ground running. She examined available we have had here at rehabilitation services in a long time. services and then identified new ways to improve them. She truly is the best!”

Brooks is the engine in mobile mammography program

s a busy, hard-working professional, Tonya throughout our region, as well as her ability to identify Brooks is the first person to recognize that and secure opportunities for people in need. A women often prioritize themselves last when The mobile mammography unit completed its first juggling their family and career responsibilities. With screening event in August 2018. The team has held this in mind, she helped design a mobile mammogra- 80 screening events, providing mammograms to more than 550 women in the Finger Lakes region. More MEDICAL PROFESSIONAL HONOREE than 45 of those women were called for follow-up testing and one patient is now in treatment for breast Tonya Brooks cancer. In addition, each woman benefited from the workflow that requires personal attention provided by phy unit that allows women to be screened for breast the Mobile Mammography Center staff. Brooks views cancer in less than 20 minutes. each of the interactions she has with a patient as an “Today, we are living in a fast-paced, rapidly chang- opportunity to provide a preventative breast screen- ing world,” she says. “Women juggle family, work, ing, and also to look more deeply into their overall community, friends, and volunteer duties daily. Taking health care status. care of themselves seems to fall out of their purview.” Brooks, who lives in Rochester, works diligently to Two years ago, Rochester Regional Health was cho- identify barriers that keep women from obtaining sen as one of six health systems in New York to receive needed health care, and continues to identify ways a mobile mammography unit. The initiative is part of to break them down and deliver new levels of con- a state program aimed to reduce barriers to breast cancer screenings for women, including those without venience. From alternative hours of operation, to access to preventative health care. partnering with businesses and places of worship, she “With the Mobile Mammography Center, I can pro- and her team are connecting with women in places vide state-of-the-art breast cancer screening to these they visit during their day-to-day lives. women where they work, shop, or live,” Brooks says. Although our region is equipped with stand-alone “The best part is that it is affordable, convenient, and facilities to deliver breast-cancer screenings to area fast.” residents, structural barriers remain for many of the As program manager, Brooks was hired to make the patients using these sites, says Jason Coleman, senior grant proposal become a reality. The mobile mammog- health systems manager for the American Cancer raphy program offers mammograms to any woman re- Society. The good work that Brooks is leading helps to siding in the Finger Lakes region who is 40 years of age bridge that crucial gap. or older and due for an annual mammogram. Brooks “Tonya’s professionalism and dedication to bring this was a perfect choice to lead this initiative because of resource to underserved members of our community her broad knowledge of underserved communities has been remarkable,” Coleman says. HEALTH CARE ACHIEVEMENT AWARDS 11 Conyers combines personal care with cultural sensitivity

hile working in the nursing field for the past organizations, including the American Academy of decade, Yvette Conyers has earned a repu- Nurse Practitioners, the Transcultural Nursing Soci- W tation as a caring and compassionate health ety, and the African-American Health Coalition, part care professional. One reason she has garnered such of Common Grounds Health. The Rochester resident a high level of respect is that she values every experi- is also a member of the School of Nursing Council ence on the job. for Diversity and Inclusion, and serves as the faculty “While I have many favorite memories of both counselor for Sigma Theta Tau Epsilon Xi International working with students and in my clinical role, I will say Honor Society. my fondest is when I was doing home visits and met an Those who know Conyers say she possesses a passion for diversity and inclusion that leads her to MEDICAL PROFESSIONAL facilitate discussions regarding racial equity and cultur- HONOREE ally sensitive care. To that end, she is passionate about Yvette Conyers increasing representation of minority nurses in the nursing profession, which she believes will contrib- older gentleman who was really angry about life and ute to improved health and health care experiences depressed,” says Conyers, a nationally certified family for members of at-risk populations. She also enjoys nurse practitioner. “After working with him for about providing career advice, coaching and mentoring to three months, he really took a liking to me and began nursing students, acknowledging that she benefited to smile and have a better outlook on life. He eventually from that as a young nurse and wants to return the passed away. At his service, his daughter talked to me favor to others. about how grateful she was that her father met me, as Like any good student, Conyers continues to learn she was able to see him happy before he passed.” and expand her knowledge. As evidence of this, she Conyers, 37, is assistant director of undergradu- earned her doctorate of nursing practice degree from ate nursing programs at the University of Rochester St. John Fisher College in 2018. School of Nursing. She previously served as nursing Sarah Miner, assistant professor of community director of Home Care of Rochester’s African-Amer- health at St. John Fisher College Wegmans School of ican Initiative, which was designed to reduce home- Nursing, met Conyers when the latter served as part of care disparities among African-American patients. In the transcultural team at HCR Homecare. addition to her leadership role for this program, she “Dr. Conyers has contributed—and will continue to case-managed care for about 45 patients and became contribute—to building a strong and diverse nursing a certified transcultural nurse. Because of her work in workforce and to advancing the health of our Roches- the community in addressing health care disparities, ter community,” Miner says. “She has taught me, and she has been recognized with numerous awards. many others, to be a better nurse, a better educator, Conyers is involved in many local and national and I am inspired by her.”

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or Alexis Johnson, the best part about being a the value of continuing education through hands- nurse is the satisfaction she derives from doing on training and support to our field staff. This helps F her absolute best on behalf of someone for to ensure we are providing skilled nurses to help whom she cares. maintain safe staffing levels at our partnering client “I love taking care of my residents, and how I facilities.” manage to put a smile on their faces even when Johnson is known for her willingness to go above and beyond to lend a hand. A highly respected lead- MEDICAL PROFESSIONAL er, she demonstrates the ability to work on her own HONOREE and in a team environment, offering assistance to Alexis Johnson her colleagues to ensure the team provides the best quality care to its patients. they aren’t feeling good at all,” says Johnson, 30, of “As a nurse, Alexis shows the willingness to assist Geneva, Ontario County. “I love that I have people her teammates—especially her certified nursing that count on me, look up to me, and trust me with assistant coworkers and her supervisors—in pro- providing the very best care possible.” viding the best customer service to her colleagues, Johnson, who began working as a licensed prac- patients, and family members,” Harkola says. “She tical nurse for Nurse Connection Staffing nearly also goes above and beyond to help Nurse Connec- four years ago, feels right at home there. “It is so tion Staffing grow.” rewarding, even with some of the everyday stresses Johnson was one of the organization’s first hires that come with the job,” she says. “It’s so worth it. The Nurse Connection Staffing organization has when it expanded to serve Western New York in helped me grow so much as a nurse. I love working 2014. For most of its 32 years, The Nurse Connec- for them and it’s exciting watching them expand.” tion Staffing operated solely in New York’s capital Johnson is precisely the kind of person that The district region. Nearly five years ago, it expanded its Nurse Connection Staffing seeks to bring on board, operations to serve Central New York and the Roch- says Charles Harkola, director of marketing and ester region. Thanks to Johnson’s dedication and sales. hard work, it has grown successfully across Upstate “We strongly believe that, to be successful in our New York and has plans to expand nationwide. mission, we must hire experienced employees to Those at The Nurse Connection Staffing feel fortu- place at the facilities of our clients,” Harkola says. nate to have Johnson as a member of the team. “Therefore, we require our registered nurse and li- “Since Alexis was hired in 2015, she has been censed practical nurse candidates to have a full year instrumental in referring nurses for hire here, which of experience passing medication and providing has allowed us to expand,” Harkola says. “The fu- treatments at a long-term facility. We also believe in ture is bright—for us and for Alexis.”

Majauskas builds shared approach to crisis calls

fter recognizing the need for a shared, com- improved the quality of care provided in our commu- munity-based approach to mental health crisis nity. It has reached the patient on a more personal A calls, Joseph Majauskas spearheaded a partner- level, and it has established a strong level of trust be- ship with law enforcement that would result in a joint tween two of the most critical service providers—law response. This has led to a decrease in emergency enforcement and Clifton Springs Hospital & Clinic.” The partnership between law enforcement and the MENTAL HEALTH mobile crisis team improves the response time of both HONOREE units, which are dispatched at the same time to ad- Joseph Majauskas dress an urgent need in the community. In addition, it allows for mental health expertise to reach the person room visits, and a greater understanding of— and in crisis right away. At the same time, the efforts divert support for—those working in this important field. individuals from inpatient psychiatric hospitalizations Majauskas, 42, serves as director of behavior- and emergency departments to less costly and more al health for Rochester Regional Health’s eastern immediate community-based services, and redirects division. He oversees the mobile mental health crisis law enforcement to other police work. outreach program that is part of the Finger Lakes The pilot started in March 2018. The team has re- Comprehensive Psychiatric Emergency Program, or sponded to 74 percent of the 158 calls for co-responses CPEP, operated by Clifton Springs Hospital & Clinic. to mental health crises, serving 92 individuals on a “I have been blessed to be part of a wonderful more personal level without incurring an emergency organization for the past 19 years and have been room visit. The next step in the partnership is to expand surrounded by amazing people every step of the way,” mobile coverage to all hours of the day and night and to Majauskas says. “No two days are alike and every day coordinate similar response teams in three other coun- is an adventure.” ties served by Clifton Springs Hospital & Clinic. Mental health is a top public health concern in On- “While I oversaw the operation, the Clifton Springs’ tario County, but sheriff’s deputies are not trained as CPEP team, Ontario County Sheriff’s Department and mental health professionals when responding to these 911 dispatch deserve all of the credit for making this increasing and complex needs. When mental health project a success,” Majauskas says. “I am extremely professionals accompany law enforcement, they can grateful for the recognition.” assess individuals accurately and determine their state Majauskas, of Ontario, Wayne County, has dedi- of mind and disposition firsthand, rather than through cated much of his adult life to providing outstanding information relayed by others. mental health services, joining the field in 2000. “Joe recognized the need for stakeholders to part- “His commitment to improving the mental ner and to coordinate care,” says Bonnie Ross, board health of the region has been nothing short of member at Clifton Springs Hospital & Clinic. “This has exemplary,” Ross says. HEALTH CARE ACHIEVEMENT AWARDS 13 Scharf strengthens pediatric mental health services

etween academic pressure, social media stress stay in the region. and the fear of terrorism and violence, children “Today, we have 16 child psychiatrists on faculty, B today face significant, relentless sources of and when you look at smaller cities, to have that stress. For many, the pressure can be overwhelming. many is extremely rare,” Scharf says. “It may even be Fortunately, Rochester is among the best prepared unique.” Scharf has excelled as an educator, clinician and as MENTAL HEALTH director of clinical services on behalf of children, youth HONOREE and their families, says Eric Caine, past chair of the Michael Scharf department of psychiatry at University of Rochester Medical Center. of any similar-sized city in the country to handle this “Mike has brought unflagging urgency, energy, emerging crisis. That is in large part thanks to the and commitment to building clinical and community efforts of Michael Scharf M.D., chief of the division of services designed to meet the specific mental health child and adolescent psychiatry at the University of needs of children, youth and their families” Caine says. Rochester Medical Center. “Too often these needs have been neglected, under- “I am very fortunate to have meaningful work and a appreciated or underfunded.” true calling in addressing the mental health crisis chil- Pediatric mental health services will continue to dren and youth in our country are facing,” says Scharf, grow locally. Scharf’s good work and strong advoca- of Pittsford. “The work is hard at times and can take cy helped secure a $5 million gift from the Golisano an emotional toll, so to speak, but I have never been Foundation. The funds will be used to build a new bored or felt stagnant, and I have never questioned Pediatric Behavioral Health Building in Rochester. It that the work I do is important and meaningful.” will be completed in 2019. Rochester wasn’t always so fortunate. When Scharf, Kathleen Baynes M.D., assistant professor in the 47, started as senior medical director for the division University of Rochester’s department of psychiatry, has in 2009, it had only five child psychiatrists on faculty. worked with Scharf for the past decade. She describes With child psychiatrists in high demand throughout him as a kind leader, exceptionally talented educator the country, the division could not recruit enough and a remarkably creative clinician-administrator. doctors to meet this need. “Working with him at multiple, different stages In response, Scharf began a concerted effort to be- in my training and work, I have been amazed at his gin developing homegrown talent, placing an empha- ability as a mentor and supervisor to evolve with me, sis on strengthening fellowship and residency training challenging my learning and efforts in different ways at programs. As the reputation of the program grew, each level,” Baynes says. “He has a manner of present- more child-psychiatrists-in-training chose Rochester. ing suggestions, which maximizes their impact and When they completed their training, many decided to motivates people to take their work to the next level.”

Ziarnowski serves area’s military, veteran population

eter Ziarnowski, director of the Rochester Vet Cen- simple phone call to Dr. Ziarnowski is the right answer. ter with a doctorate in psychology, has helped the He will personally work with that veteran as needed; P active-duty and veteran population in the Roches- he takes walk-ins and he will help community partners ter region for more than four decades. that assist veterans with on-the-spot guidance and The Rochester Vet Center, part of the U.S. Department support.” of Veterans Affairs’ Readjustment Counseling Service, Ziarnowski is innovative, recognizing and appreciating offers free individual and group counseling, family coun- the therapeutic value of alternative therapy integration seling, military sexual trauma counseling and bereave- decades before it became evidence-based. For example, ment services. The center, which opened in Rochester he long has supported yoga, meditation, mindfulness, in 1985, is one of 300 nationwide. Its staff works closely parenting, photography and art, understanding the ef- fectiveness and benefit of a holistic approach. The Roch- MENTAL HEALTH ester resident, who also spent five years as a military HONOREE psychologist, is well known, liked, and highly respected Peter Ziarnowski by veterans. The feeling is mutual. “Most of the vets with whom I have had the privilege with community partners to better serve veterans. to work are highly motivated and work hard to get their “I have been witness to the high emotional price lives back on track emotionally, interpersonally and pro- some of our service men and women have had to pay to fessionally,” he says. “What they have taught me through ensure us that freedom,” Ziarnowski says. “For combat the years, with the courage they have displayed in shar- zone veterans, returning from war and moving on with ing their most personal traumatic experiences with me their lives can be very difficult. Other veterans have to and the therapeutic bonds we have formed through the deal with the betrayal of sexual assault at the hands of years, has made me a better therapist and person.” the people they should have been able to trust.” Ziarnowski has been an adjunct psychology professor A veteran himself, Ziarnowski, 72, understands the for 35 years at Monroe Community College and for 25 complexities involved with combat-related trauma, years at Rochester Institute of Technology. He frequently military sexual trauma and marriage and family prob- is invited to speak as a subject-matter expert by local lems. He approaches each person with empathy and universities, colleges, nonprofit agencies serving veter- sensitivity. ans, law enforcement and governing agencies. “He shows leadership with his team and in the “He has devoted his life’s work to serving those who community by attending celebrations, ceremonies have served their country,” Stradley says. “Because of and advocacy events for veterans all year long,” says that, dozens of veterans have told me personally that he Laura Stradley, who serves as the executive director of is the reason they are still alive. As a community we are Veterans Outreach Center. “If a veteran is in crisis, it is incredibly fortunate to have someone of his character well known across the Western New York region that a and vision.” 14 HEALTH CARE ACHIEVEMENT AWARDS | MARCH 2019 Brocious improved diabetic care during 45-year career

n innovative thinker and a staunch advocate for departments for hypoglycemia to almost none. those under her care, Gail Brocious will retire this “Without Gail’s hard work, dedication, and commit- A spring, concluding a 45-year career in nursing that ment to the elderly, this achievement and enhanced she first dreamed of as a teenager. quality of care would not have become such a successful “I was fortunate to have been given many opportu- treatment focus at our facility,” says Kim Danzig, adminis- trator at The Hurlbut Nursing & Rehabilitation. SENIOR CARE Brocious’ dedication to the health and welfare of HONOREE skilled nursing home residents led to important policy Gail Brocious changes. She was one of the first to address the issue of using restraints more than three decades ago, long nities to innovate and teach,” says Brocious, 70, quality before this technique was regulated by the government. care coordinator for Hurlbut Care Communities. “I “She will never compromise her ideals and principles, learned something during every teaching experience and and her peers regard her as being extremely fair,” says every pursuit for the next innovation in state-of-the-art Mary Slayton, documentation coordinator at Hurlbut care. My role has given me an opportunity to work with Care Communities. “Gail treats everyone the same so many outstanding people and to serve so many mem- regardless of titles or standing.” orable patients and residents.” Patricia Bomba M.D., vice president and medical In 2008, Brocious was instrumental in establishing director of geriatrics at Excellus, recalls Brocious as an a collaboration with world-renowned Joslin Diabetes active member of the Medical Orders for Life Sustaining Center, a well-regarded diabetes research and clinical Treatment workgroup from 2001 to 2003. “I worked organization in Boston. Based on her work, Hurlbut closely with Gail in her role as the key champion for Hurl- Nursing & Rehabilitation become the first of two skilled but Care Communities,” she says. This important work nursing facilities in the United States with such an affilia- led to the creation of a state form ensuring individual tion. Thanks to this partnership, staff members received preferences for life-sustaining treatment is honored for special training in diabetes care. all New Yorkers. Although the collaboration ended in 2014, Hurlbut A resident of Odgen, Brocious has been honored to Care Communities remains dedicated to providing state- play a role in improving health care. of-the-art care for residents living with diabetes. Today, “It has always been a passion of mine to bring the best some 42 percent of its residents receive specialized available care practices to our residents,” she says. “Since services for treatment of the disease. The partnership I began my nursing career, there have been amazing ad- Brocious originally forged has led to early detection, vances in medical technology. My sincere hope is that we treatment, monitoring and continued education. As a can provide patients with these technological benefits, testament to the impact of this partnership, The Hurlbut while retaining the compassionate and caring touch that has reduced the number of admissions to emergency is the heart of nursing.”

Hoke advocates for patients while increasing quality

hen Patricia Hoke interviewed for the po- Regional Health, which oversees Unity Living Center. sition of director of nursing at Unity Living She works with its acute-care hospitals to make sure W Center on the St. Mary’s Campus in Roch- patients who are otherwise difficult to place in an ester, she experienced a strong sense of nostalgia. As appropriate facility can get the care they need at a young girl, she volunteered there as a candy striper Unity Living Center. As a result, many patients have when the location was a full-scale hospital. enjoyed a much shorter hospital stay than what was After Hoke earned the job, she was flooded with previously possible. Hoke, 58, has developed a culture of constant im- SENIOR CARE provement and continuing education, which contrib- HONOREE utes to her success as well as that of her employer. Patricia Hoke She creates additional educational opportunities for her team, many of which occur on the nursing unit. It is not uncommon for Hoke to be working on the more memories, as well as a renewed sense of unit, helping the clinical educator share new valuable purpose. “I remember leaving work after my first day information with her staff. When a unit or team is in and stopping in the beautiful chapel,” she says. “I need, the Fairport resident often lends a hand. said a prayer that I would serve as an empathetic, ef- She also injects her personality into her work to fective, and honest leader for those residents whose the benefit of those she cares for daily. care I had been entrusted with and the staff I had yet to meet.” “Patty’s approach to the elderly is one of candid Those who know Hoke well describe her as an goofiness,” says Christine Schillaci, assistant director engaging, approachable and caring leader who of nursing. “She is playful and sings and dances and commands the respect of her staff, which she works entertains the residents when time allows and has tirelessly to support and empower. been known to play the piano during the dinner hour. After becoming director of nursing in 2014, Hoke She is a staunch advocate for them and will always led a major transformation of Unity Living Center. make time to listen to their concerns.” Her work has resulted in significant improvements Hoke remembers one such occasion vividly. in terms of quality of care. Under her leadership, “One of my fondest memories was playing the the agency’s Centers for Medicare and Medicaid star piano for the residents while they were eating their rating increased from two stars to four stars. At the dinner,” she says. “The piano was an old, semi-out-of- same time, its quality measurement improved from a tune relic, and my piano playing wasn’t much better, one-star rating to an impressive five-star rating. but I was able to bring those in the room some brief Hoke’s outstanding efforts to develop her team moments of joy, song, and attention that they so have caused positive ripples throughout Rochester enjoyed and deserve.” HEALTH CARE ACHIEVEMENT AWARDS 15 Lum tailors emergency care to older patients’ needs

s chief of emergency medicine at Highland ments he helped foster include instituting new proto- Hospital, Timothy Lum M.D. encounters a broad cols to streamline care for older patients who present A cross-section of society as people entrust their with common conditions, such as fainting, pneumonia, lives to medical professionals they are meeting for the and hip fractures. first time. In addition, the hospital hired nurses with geriat- ric-specific training, allowing them to understand the SENIOR CARE HONOREE physical, emotional, and psychological needs of older patients. This was part of a strategy to maintain a Timothy Lum M.D. staff specially trained to provide better geriatric care. Physicians now have specialized training in senior care, “Patients come to the emergency department for social workers communicate with senior living facilities many reasons,” he says. “Perhaps the unifying themes with the goal of safe discharges from the emergency underlying the visits are pain and fear. I love that I am department, and nurses use screening tools to help able to, in some small measure, assuage their pain and identify seniors at risk for abuse, skin breakdown, and allay their fears.” falls. Lum, 53, is a strong leader, tireless advocate, and In 2018, the Highland Hospital emergency depart- compassionate health care provider known for his ment became the first in Upstate New York to receive strong leadership in transforming Highland Hospital’s Level 2 Geriatric Emergency Department Accreditation emergency department. from the American College of Emergency Physicians. “For years, our emergency department had been committed to providing excellent care to all patients, This recognizes emergency departments that provide but we recognized that our older adult patients have excellent care for older adults. Only two hospitals in special medical and psychosocial needs,” says Lum, of the state have achieved this prestigious accreditation. Victor. “As a team, we are dedicated to providing care Lum gets much of the credit from hospital leaders, that is tailored to the unique needs of this particular who admire his work in all regards. population. There is a demographic imperative in our “From witnessing his work firsthand, we know that community and across the country with the growing when Dr. Lum is working with a family, he takes care of elderly population. They will increasingly need our both their physical and emotional needs,” says Steven services and care and we are ready to help them.” Goldstein, chief executive officer of Highland Hospital. When Lum became chief in 2010, he began develop- “He can sense when families are frightened or scared ing ideas to help the emergency department become and adjusts his practice and medicine based on what a friendlier, more effective place for geriatric patients. both the family and the patient needs most. His focus He wanted its design to be able to accommodate older on individualizing care ensures that each patient feels patients more prone to detrimental falls. The improve- they’re getting the best version of Dr. Lum every time.”

Congratulations

UR Medicine Thompson Health is extremely proud of our 2019 Health Care Achievement Award honoree in Nursing Get Greater Rochester’s for the profound ways in which you are touching the lives of our patients. business news and information online every day and in print every Friday. Cris Crawford, RNC-OB, C-EFM, SANE-A F.F. Thompson Hospital RBJ.net/subscribe • 866-941-4130

Canandaigua | 585.396.6000 ThompsonHealth.com 16 HEALTH CARE ACHIEVEMENT AWARDS | MARCH 2019 ‘Dr. Sue’ breaks down barriers to connect with patients hile serving two agencies—The Arc of treatment team. These circumstances afford me the Monroe and Rochester Rehab—at the same opportunity to practice psychiatry in a holistic and W time, Susan Chlebowski M.D. is making her extremely rewarding fashion.” mark in a big way by providing psychiatric support to Prior to working in psychiatry, Chlebowski enjoyed people with intellectual or developmental disabilities. a successful career in anesthesiology. She served “Her great sense of humor and ready, broad smile at several Rochester-area hospitals and clinics, and helps break down communication barriers and puts was medical director for the vascular anesthesia and patients at ease,” says Mara Hynes Huberlie, chief advanced cardiac life support programs at Strong Me- morial Hospital. She was also an assistant professor at SPECIAL NEEDS the University of Rochester Medical Center. HONOREE Chlebowski is widely published in both fields of an- Susan Chlebowski esthesiology and psychiatry, having penned more than 40 articles. She also has given at least 45 lectures in operating officer of The Arc of Monroe. “Those most the medical field. She has done extensive research on fortunate are the patients that see her every day. She topics such as post-traumatic stress disorder among has a way of breaking down barriers immediately, but Vietnam veterans, as well as psychoanalytic integrative being real and relatable, bringing together shared therapy for borderline personality disorder and co-oc- interests like a favorite song or TV show.” curring alcohol use disorders. Chlebowski, 60, is a board-certified psychiatrist in In addition, Chlebowski has been recognized with adult and child psychiatry, psychosomatic medicine and awards such as teacher of the year in the anesthesi- forensic psychiatry. She has extensive experience in ology department at Strong Memorial Hospital. She the field, having worked as a forensic child psychiatrist belongs to the American Association of Psychiatry and at Hillbrook Residential Facility near Syracuse. She also the Law and the American Association of Child and serves as medical director for Madison County Mental Adolescent Psychiatry. Health in Wampsville, where she works with at-risk Chlebowski’s willingness to work with this complex youth. Her work near and far is making a difference. patient population is critical because there is still a “At the Arc, we provide psychiatric services to significant lack of research and formal training regard- individuals with intellectual and developmental ing the health care needs of people with intellectual disabilities, autism, hearing impairments, and phys- or developmental disabilities. Through her work in ical disabilities,” Chlebowski says. “The Arc also has Rochester and elsewhere, she is making a meaningful plans to offer autism screening for qualified individ- difference in their everyday lives. uals. Recognizing that these patients cannot always “The care provided by Dr. Sue, as she is known, express their emotions and problems clearly, I develop helps keep individuals out of the hospital and provides a unique relationship with them and their amazing better outcomes and quality of life,” Huberlie says.

Pulcino driving force behind design of outpatient center

he hasn’t been on the University of Rochester “She spent seven years gathering information, devel- Medical Center staff for long, but Tiffany Pulcino oping business plans and benchmarking the nation’s top S M.D. is making a significant and lasting contribution centers for patients with special needs,” explains Kathy to patients with special needs. Parrinello, executive vice president of the University of Pulcino is the driving force behind the Complex Care Rochester Medical Center. “She created a clinic for Roches- Center, an outpatient practice for adult patients with ter that is more comprehensive than most of the national- special needs and chronic, childhood-onset diseases. ly leading centers and built it from the ground up.” Since opening three years ago, it has been recognized as The Complex Care Center includes a clinic space that accommodates the physical, mental and auditory needs SPECIAL NEEDS of patients with disabilities. It features wide doorways HONOREE and hallways that easily accommodate patients in Tiffany Pulcino wheelchairs. A separate, quiet waiting area is a respite for patients with autism spectrum disorder. On-site medical labs provide convenient access to essential services. a national model for specialty practices for people with In addition, Pulcino serves as medical director of the special needs. delivery system reform incentivization program. In this “Tiffany is dynamite, a force of nature,” says John role, she strives to make health care better and more Fox, chair of the University of Rochester’s department cost-effective for patients by reducing preventable hospi- of neuroscience. “I’ve been working closely with her to talizations and visits to the emergency department. coordinate UR Medicine’s services related to patients with intellectual and developmental disabilities. What Since her days as a medicine-pediatrics resident, she’s been able to achieve with the Complex Care Center Pulcino observed the challenges people with disabilities is nothing short of spectacular.” have in transitioning from pediatric to adult care. She Pulcino, 41, is chief of the university’s newly created Di- takes great satisfaction in seeing the progress that has vision of Transitional Care Medicine, a joint division of the happened locally. medicine and pediatrics departments. In addition, she is “My favorite days are ones in which I can watch both medical director of the Complex Care Center, where she parts of my team triumph—from congratulating a pa- oversees 30 caregivers from multiple disciplines who care tient who many thought would not live until 20 on com- for 2,000 patients. pleting her nursing degree, to watching our front desk Pulcino, of Honeoye Falls, spent years researching team patiently engage a man with intellectual disability the possibilities for a practice that could help peo- in understanding his next appointment by entering it on ple with disabilities receive top-notch care. Rather his phone,” Pulcino says. “I love having a role that allows than asking them to conform to traditional medical me to modify the environment of care that serves the resources, she sought to build an entirely new, more needs of our patients, our team, our health care system effective, place to care for them. and our community.” HEALTH CARE ACHIEVEMENT AWARDS 17 Rosso makes lives better one patient, student at a time

ne of Suzanne Rosso’s fondest work moments “Sue’s dedication to the 238 children and adults came several years ago when a child she that are served at our nonprofit agency, Holy Child- O cared for each day as a nurse brought her a hood, is constant and unwavering,” says Laura Otto, red rose with a note that said, “Happy Mother’s Day the organization’s public relations manager. “On to his mom at school.” countless occasions, I have personally observed her kind and gentle nature while taking care of people SPECIAL NEEDS with intellectual and developmental disabilities.” HONOREE In addition to providing direct care for children and Suzanne Rosso adults, Rosso works in collaboration with the College at Brockport to provide nursing student training at That sentiment was from a single mother whose Holy Childhood. In addition, she collaborates with son received outstanding care from Rosso, a regis- exchange students from the University of Costa Rica tered nurse who serves as clinic treatment coordina- to provide information about programs and services tor at Henrietta-based Holy Childhood. available in the United States. “We had formed a bond over our mutual love of Rosso, of Scottsville, goes above and beyond, her son,” Rosso recalls. “I love interacting with the leading health teachings for Holy Childhood staff children and individuals we serve. I am always guar- members and those under its care. She also serves anteed a hug, a smile, and a sense of belonging. They as a health provider network coordinator and has have taught me more than I have taught them. I’ve collaborated with the Allergy Advocacy Association learned to slow down, to take the time to just look to provide staff training on anaphylaxis prevention around and take in the world, to appreciate the sim- and treatment. Her main focus is on helping to make ple things we are blessed to encounter every day.” people’s lives better. Rosso, 58, joined the staff at Holy Childhood a “Many of our children and adults are nonverbal,” decade ago. A nonprofit, nondenominational agency, Otto says. “This creates unique challenges. Sue’s Holy Childhood strives to prepare children and adults communication skills, combined with her compassion who have intellectual and developmental disabilities and selfless service to others, ensures any situation to be as independent as possible. Rosso’s important will be taken care of quickly and in a professional responsibilities include administering medications, manner, resulting in each patient under her care developing the medical and nursing components of receiving the attention they need.” each person’s treatment plan, and maintaining files Rosso stands out as a staff member who helps make about each student and adult who receives care Holy Childhood a special place for many local families. through the health office. “Sue is the real deal,” Otto says. “She is a nurse in While fulfilling her responsibilities well is important, every sense of the word, and an even better human so, too, is the way that Rosso goes about doing that. being.”

Collaborative effort dramatically reduces opioid orders, prescriptions

local project developed by Nicole Acquisto, an director. “This is an unprecedented success in such a short emergency medicine clinical pharmacist, and Rachel period of time.” A Schult, a toxicology clinical pharmacist, is reducing Acquisto and Schult tasked the emergency-medicine opioid exposure in the hopes of preventing potential abuse pharmacist team with researching and developing non-opi- and addiction. oid pain treatment best-practice guidelines. The goal was to identify effective non-opioid alternatives to treat specific HEALTH CARE STAFF conditions for which opioids typically are prescribed. From HONOREES that work, pain pathways were created to serve as progres- Nicole Acquisto and Rachel Schult sive steps in treatment as alternatives prior to prescribing opioids. To achieve those results, Acquisto (top picture at left) “Opioids can be dangerous and non-opioid pain medica- and Schult (bottom at left) led a project to reduce opioid tions are underutilized,” says Acquisto, 37, of Rochester. “I use in the adult emergency department and observation love that I am able to work with providers on a more global unit at Strong Memorial Hospital, and at the pediatric level to reduce patient exposure to opioids while provid- emergency department at Golisano Children’s Hospital. ing optimal pain management. These initiatives affect our This includes prescriptions given to patients at discharge. entire patient population and the community.” The pair established a pharmacist-led interdisciplinary Acquisto and Schult also addressed the need to educate task force to address the issue, setting a lofty goal of reduc- providers regarding how to prescribe non-opioid pain man- ing emergency department opioid orders and discharge agement by optimizing acetaminophen, ibuprofen, and prescriptions by 30 percent. The task force united phar- other non-opioid therapies first. They also taught about macists, physicians, nurses, residents, nurses and quality how health care professionals can best minimize the use of assurance professionals. combination opioid/acetaminophen products to optimize The program was launched in January 2017 and has far use of acetaminophen alone. surpassed its original goals. During a 12-month period, As a component of the emergency department’s Opioid there was a 51.5 percent reduction overall of opioid orders Task Force, the effort led by these two pharmacists is being in the emergency departments. During the same period, replicated at all UR Medicine locations. That is good news the number of opioid prescriptions written for patients for the community, they say. discharged from the emergency departments dropped by “As a clinical toxicologist, I see the impact of the opi- 52.5 percent. oid epidemic every day on our patients presenting with “These two emergency care-trained pharmacists provide overdose, addiction and complications,” says Schult, 31, of a great deal of leadership at the University of Rochester Batavia, Genesee County. “I love working on a team with Medical Center when it comes to the safe and effective a goal of reducing overall opioid exposure in our patients use of high-risk medications in some of our most vulner- and also providing resources for those presenting with able patients,” says Curtis Haas, medical center pharmacy addiction and withdrawal.” 18 HEALTH CARE ACHIEVEMENT AWARDS | MARCH 2019 Dool makes telehealth more effective, efficient experience

Henrietta-based company, EZaccessMD, is says. “Every patient story is different and, if we can keep pushing the boundaries of the patient telehealth people healthier while easing stress, then we have done Aexperience by offering people access to tests that our jobs.” can be performed anywhere in the community. As Dool’s capabilities became more obvious to man- Its technologists are equipped with a telemedicine agement, the Rochester resident was asked to take on a larger role with the organization’s quality assurance, HEALTH CARE STAFF compliance and regulatory programs. HONOREE “This involved working directly with our supervising Christopher Dool radiologist, Dr. Winslow Schrank, to review a sample of cases every month,” Irwin says. “Dr. Schrank is the kit. The kit contains digital equipment, such as a stetho- former head of radiology at Park Ridge Hospital and scope, otoscope, vitals machines, and EKG machines. has seen a lot of X-ray techs in his career. He formed a They also use portable, digital X-ray and ultrasound high opinion of Chris, and they worked well together for machines when a physician requests that a radiology many years until Dr. Schrank’s recent retirement.” exam be performed. When Dool was promoted to chief technologist, he was One employee, Christopher Dool, played a spe- the youngest tech on the team. His diligence, care, atten- cial role in making this possible. In recognition of his tion to detail and positive attitude came shining through in achievements, EZaccessMD recently promoted the his work. The upbeat, can-do attitude he demonstrated on 30-year-old to operations manager. his first day remains one of his best qualities. “We hired Chris straight out of the radiologic tech- As the business expanded into a new area, diagnos- nologist program at Monroe Community College eight tic telemedicine, Dool was tapped to lead the way for years ago to perform X-rays in our mobile radiology the technology selection process, protocol develop- business,” says Lois Irwin, president and co-founder of ment and training. Working with community physician EZaccessMD. partners, he identified the best tools and processes At that time, the business included traveling to visit that bring the highest clinical value for patients in the frail elderly patients unable to leave their homes or liv- community who receive care via telemedicine. Dool was ing in a nursing-home environment. Due to the variabili- able to optimize the tool selection to a set that now are ty of each individual setting, performing diagnostic visits carefully packaged into one multi-purpose kit. in a patient’s residence can be far more challenging Looking back, Dool’s success isn’t surprising. than in a clinic or hospital environment. Dool soon was “He was a star from the get-go, learning quickly, viewed as a resource among his colleagues and became absorbing the unique aspects of our working-from- a trainer for the organization. the-road modus operandi, and leaving a positive “It brings me overwhelming joy to see the gratitude impression with his patients and our clients wherever people have toward the service our team offers,” he he went,” Irwin says.

Sadwick shapes treatment for substance abuse issues

s a psychiatric nurse practitioner who helps Under Sadwick’s leadership, Villa of Hope’s Integrat- people with substance abuse and mental health ed Outpatient Clinic provides a unique patient-cen- A challenges, Kim Sadwick benefits from having tered approach that is greatly needed in the Rochester survived difficult days of her own. community. Using vision and tenacity, she helped “I have personally experienced trauma in many implement a new treatment program for patients forms, including poverty, domestic violence, hunger who are dealing with substance abuse issues. That is and addiction, says Sadwick, 48, who cares for people different from the norm, because traditional programs focus on treatment via group therapy, which can deter some potential attendees. HEALTH CARE STAFF HONOREE “Although we do provide and highly recommend Kim Sadwick group therapy, our one-on-one focus includes ex- tended appointment times with Kim and one-to-one therapy with a primary counselor,” says Gerianne at Rochester-based Villa of Hope. “I have received so- Puskas, chief advancement officer. “This seems to cial services help and I have been unable to parent my really deepen the relationship and likely is the reason children while seeking treatment. These experiences for Villa of Hope’s high patient retention rates. Clients have formed me into the person I was intended to be. keep coming back, and that is key to their success.” I cannot undo the past, but I can pay forward the kind- Those familiar with the work being done by Sadwick ness, respect and forgiveness that was shown to me.” are thrilled, but not surprised, that she is experiencing At Villa of Hope, Sadwick has embraced the latest such success. technologies with the goal of improving efficiency and “Kim has always shown exceptional passion and clinical care, promoting new initiatives with regard commitment to those struggling with addictions, as to medication-assisted treatment for individuals who well as other mental health issues, and has been a have addictive illness. Despite being relatively new in fearless advocate for clients and their families in our her field, she is sought out regularly by colleagues who outpatient and residential programs,” says Saarah know they will benefit from her knowledge. Waleed, chief program officer. “Ms. Sadwick approaches her work with patients, Sadwick, of Greece, looks forward to making a dif- families and colleagues in a remarkably respectful, ference for many more people. highly ethical manner and is guided by a strong moral “Human beings are so resilient and have deep inner compass,” says Sandra Mitzner, director of psychiat- strength and resources, but often need some guid- ric and psychological services at Villa of Hope. “Our ance to tap into that strength,” she says. “To watch agency and community are most fortunate to count someone recover and see that light in their eyes, the her among the most exceptional providers of psychiat- glow of the spirit, is an experience that I do not have ric care for youth, adults, and their families living with adequate words to describe. I am honored to experi- serious mental illness and addictions.” ence it on a daily basis.” HEALTH CARE ACHIEVEMENT AWARDS 19 Beck leverages experience to aid those on rocky path

ike many volunteers at Cancer Wellness Connec- and games, displaying a warm smile designed to make tions, David Beck has personal experience with a each patient’s day a little brighter. L loved one dealing with cancer. “For those feeling isolated by their illness, Dave’s “My wife, Nancy, fought the good fight with ovarian genuine interest and obvious delight in spending cancer for five years before she died in 1997,” says the morning with patients and families is more than Beck, of Rochester. “We would spend many hours over refreshing,” says Betsy Twohig-Barrett, president of Cancer Wellness Connections. “It’s an affirmation of their humanity. He makes everyone he meets feel VOLUNTEER HONOREE special. His volunteerism is pure and from the heart, David Beck truly an act of altruism.” The St. Mary’s infusion clinic treats patients who require chemotherapy for cancer or other serious those years in infusion centers, Nancy receiving treat- chronic illnesses. Volunteers such as Beck make a big ments while I kept her company.” difference for patients and families. After life slowly settled down, Beck, now 68, was “At a time when patients may feel that they are approached by organization leaders and asked if he defined more by their diagnosis, lack of hair, and their would like to make a difference for families facing scars, Dave brings them the greatest gift,” Twohig-Bar- similar challenges. More than 20 years later, he’s still rett says. “He interacts with them as a person and on the job. brings back normalcy at a critical time.” “After hearing about the work being done by the A retiree of Eastman Kodak Co., Beck also gives of folks at Cancer Wellness Connections, I gladly signed his time and talents at the Brighton Central School Dis- on,” Beck says. “I must admit, though, I was unsure trict and Rochester City School District. He volunteers how the experience of coming back into infusion 30 hours a week and takes a special interest in STEM centers would feel. But I found that the feel-good programs. part of doing something helpful overshadowed bad Beck has a quiet demeanor, but that doesn’t mean memories.” he doesn’t make a big impact wherever he volunteers, Cancer Wellness Connections, based in Pittsford, says Mary Frances Venturelli-Kolbuc, practice manager provides diversionary activities for people receiving of Lipson Cancer Institute at St. Mary’s campus. outpatient infusion treatments at local hospitals and “I am sure the students would say he helps them clinics. Beck offers his time and support to those being realize their individual strengths and inspires them,” cared for at Rochester Regional Health’s St. Mary’s she says. “I am also confident David shares his gift of campus in Rochester. Since that location began operat- humor and infectious laughter, which I believe some of ing nearly a decade ago, he has donated his time each these students may not always see, feel, or know on a Monday. He often enters the clinic with bagels, books, regular basis, even as children.”

SAVE THE DATE 2019

April 9, 2019 September 26, 2019 Genesee Valley Club Joseph A. Floreano Rochester Riverside Convention Center Bringing together Women of Excellence and their professional network to celebrate The fifth annual summit will convene Rochester’s most influential leaders for Women Who Lead. Join the 2018 Women of Excellence honorees as well as the career development, networking and more. Both seasoned and emerging women newly announced 2019 honorees and their professional network to celebrate leaders will come together for an afternoon of learning and conversation. these outstanding women leaders, build mentoring and networking connections and to give back to the community. October 16, 2019 May 9, 2019 Joseph A. Floreano Rochester Riverside Convention Center Joseph A. Floreano Rochester Riverside Convention Center To recognize excellence, promote innovation and honor the organizations and Women of Excellence identifies high-achieving women for their tremendous career individuals who lead the manufacturing industry in our area, the Rochester accomplishments. The women are selected based on their professional experience, Business Journal has partnered with the Rochester Technology and community involvement, leadership and sustained commitment to mentoring. Manufacturing Association to create the Technology and Manufacturing Awards. May 23, 2019 Joseph A. Floreano Rochester Riverside Convention Center November 12, 2019 The Rochester Chapter of Financial Executives International and the Rochester Joseph A. Floreano Rochester Riverside Convention Center Business Journal will present the 12th annual Financial Executive of the Year Forty Under 40 honorees are nominated by the community and selected by a awards. These awards recognize financial executives who have made outstanding committee of business leaders. The prestigious award recognizes 40 men and contributions to their organizations and to the Greater Rochester community women, under the age of 40, who have achieved professional success and have during the past year. also made significant civic contributions to our community. The winners are June 4, 2019 celebrated at a luncheon with more than 700 people in attendance annually. Joseph A. Floreano Rochester Riverside Convention Center Get recognized for wellness initiatives like creating company walking trails, hosting December 2019 on-site farmers markets, offering weight loss programs and personal fitness Location: TBD trainers and anything you are doing to encourage your workforce to live healthier. The ICON Honors awards recognizes Greater Rochester Area business leaders Entering is free and easy. Businesses and organizations of all sizes accepted over the age of 60 for their notable success and demonstration of strong regardless of health insurance affiliation. leadership both within and outside of their chosen field. Winners will be July 16, 2019 honored during an awards celebration in December and will be profiled in an Joseph A. Floreano Rochester Riverside Convention Center event publication inserted in Rochester Business Journal in December. Winners The Reader Rankings Awards celebrate the best businesses and organizations in will be announced in November. Rochester, as selected by our knowledgeable and influential readers. Over the course of several weeks, our readers nominate and vote for the best businesses and organizations in dozens of categories, and the winners are then celebrated at an evening awards party.

For more information, call 585-363-7271 NOMINATE. SPONSOR. CELEBRATE. RBJ.net/events or email [email protected] 20 HEALTH CARE ACHIEVEMENT AWARDS | MARCH 2019 Haizlips spread warmth and affection for over 40 years

or more than 40 years, George and Thelma Haizlip have left long-lasting, positive impressions on F those who work at Rochester Regional Health, as well as the people who are cared for there. The Rochester couple has worn many hats during their four decades of volunteer service, which includes service as board members and officers, committee chairs, and generous donors. The pair remains a fixture

VOLUNTEER HONOREES George and Thelma Haizlip

at Rochester General Hospital, appearing regularly to spread their special brand of warm affection. George Haizlip joined the Rochester General Hospital board of directors in 1975 while in the midst of a 36- year career at Gleason Works. Nearly 45 years later, he is a mainstay for physicians, nurses, and staff members on the 6800 floor. “When Thelma and I started, our jobs encouraged community involvement,” he says. “After 23 years on time constraints, I would find it challenging to make to patients. Previously, the 80-year-old volunteer spent the board of directors, I started finding other ways to sure that the preparation is done as meticulously as he many years as a surgical host, a role that allowed her to volunteer. I wanted to keep doing something in what- completes it,” says Jeff Withall, orthopedic clinical nav- couple her warm, playful, and caring nature with a dry, ever capacity we could. Through the years, we’ve met igator at Rochester General Hospital. “But, beyond all subtle sense of humor. She enjoyed her years serving as some wonderful people.” the above, I look forward to visiting with George when a liaison between patient families and the surgical team. Now 87, George Haizlip arrives every Tuesday, provid- he comes up to the floor. I lost my father to cancer a “It’s a joy to help people,” she says. “It’s a joy to see ing administrative and clerical support to the orthopedic few years ago, and for a short time every week, I am people thankful and I am glad to be able to do that.” team. As part of his responsibilities, he helps prepare able to experience a similar mentorship from George.” Douglas Della Pietra, manager of volunteer and guest teaching materials that will be distributed to patients Thelma Haizlip also forged a deep legacy of service, services at Rochester General Hospital, says the two preparing for total joint replacement surgery. During joining the Rochester General Hospital Association in are good role models. “I highly recommend them for the past 15 years, he has donated almost 1,800 hours of 1993. During the past 15 years, she has provided 4,200 this community recognition, if for no other reason but his time, developing a reputation for his diligence and hours of volunteer help. For the past eight years, she to hold them up as an example of service, dedication, humility. has volunteered in the mailroom, sorting mail and pre- and generosity on behalf of their Rochester Regional “Without George’s volunteerism, and due to my own paring letters, get well cards, and packages for delivery community,” he says.

Wesley lifts spirits of patients, families and the staff

aving volunteered more than 15,000 hours of gate their circumstances and pass the time. his time since 1995, Bud Wesley is a strong To the surprise of no one who knows him, Wesley H contender for the University of Rochester decided to fulfill this common wish. He soon became a Medical Center’s most unsung hero. volunteer with Friends of Strong Memorial and began Wesley is a volunteer at Friends of Strong Memo- meeting the needs expressed by those he had met. rial Hospital, spending time supporting families in “Most impressive to me is that Bud has volun- the intensive care units. Often faced with unimagin- teered with us since before I started here—so long ably difficult circumstances, they typically are fragile that many, if not all, of our intensive care unit staff and feel helpless. Those who know Wesley say that know and adore him” Apostolakos says. “In addition is when he is at his best. to his positive impact on the patient and family experience, he also lifts the spirits of our staff with VOLUNTEER his warm smile and genuine hello. He is an icon of HONOREE volunteerism.” Bud Wesley Today, Wesley, 76, travels twice a week from his home in Bristol, Ontario County, to offer an ear “Bud is kind, gentle, and calming just with his to patients and families who need someone with presence” says Mike Apostolakos M.D., chief med- whom they can share hopes and fears. During his ical officer of the University of Rochester Medical morning shift, he discharges patients. Afterward, Center. “When questions or uncertainty are brought he brings a coffee cart to intensive care units to to him from visitors, he provides additional comfort provide comfort to families in the midst of difficult while also guiding them to the appropriate nurses circumstances. or staff to answer their concerns. It’s common to “It’s a real blessing to be able to make things a hear families refer to him as their friend and an little easier for families who are under stress or advocate for their loved one.” facing hard times,” Wesley says. Perhaps, he says, Nearly 25 years ago, as he was preparing for early his desire to help is a “grandfatherly thing.” retirement, Wesley visited his mother, who was a Simple gestures often make the greatest impact, patient at Strong Memorial Hospital. There, he found explains Andrea Beyette, assistant nurse manager himself alone in an intensive care waiting room, for the neuromedicine intensive care unit. wishing for someone with whom he could talk. He “Bud’s quiet and gentle spirit provides a rock of soon developed relationships with family members stability for patients and families when they’re in their of other patients being cared for on the same floor great struggle to maintain a bit of normalcy,” she says. as his mother. Many of them wished the hospital had “The kind gesture of a friendly face and kind-hearted a staff member devoted to helping them better navi- conversation goes farther than many realize.” HEALTH CARE ACHIEVEMENT AWARDS 21 Hospitals (Ranked by total full-time personnel)

Name No. of Medical-Surgical Average Average Number of Long-Term Hospital Health System Total Personnel Physicians No. of RNs No. of LPNs No. of Total Administrator 3 4 Licensed Beds / Total Dollars Length of Average Emergency Debt ($000) Address Full-Time / 1 Full-Time / Full-Time / Other Licensed Admissions Operating Specialty Services Telephone Part-Time Employed / in 2018 Per Stay in Stay in 2018 Patient Age Room Visits 6 Health System 2 Part-Time Part-Time 5 2018 ($) (days) in 2018 Costs ($000) Payroll ($000) Rank Website Affiliated Beds Administrator

1. Golisano Children's Hospital; regional burn-trauma and emergency; heart failure and heart transplant program; kidney, liver transplant; Wilmot Cancer Strong Memorial Hospital Steven Goldstein, Center and bone marrow transplant; heart and University of Rochester Medical Center president and CEO 601 Elmwood Ave. 254,705 vascular center; comprehensive stroke and epilepsy, 10,949 / 2,612 1,888 / 1,239 3,114 / 751 209 / 29 480 / 366 36,754 41,830 6.8 49.3 132,599 1,908,332 neuromedicine ICU; neonatal ICU; neurology, Rochester, N.Y. 14642 961,129 neurosurgery, orthopedics, sports medicine, spine (585) 275-2100 Mark Taubman and pain management, physical medicine and www.urmc.rochester.edu M.D., CEO rehab, sleep disorders, ophthalmology, otolaryngology, urology, dentistry, psychiatry; imaging sciences, OB-GYN, poison center

Cardiology, cardiothoracic surgery, interventional 2. cardiology, medical oncology, radiation oncology, obstetrics/gynecology, pediatrics, behavioral health, orthopedics, physical therapy, sports medicine, Rochester General Hospital Kevin Casey M.D., general surgery, breast center, neuroscience, stroke Rochester Regional Health president 1425 Portland Ave. 271,900 care, emergency medicine, gastroenterology, 6,162 / 1,561 693 / 1,185 1,480 / 398 235 / 48 378 / 150 30,588 NA 7.00 57.8 124,034 NA nephrology, ophthalmology, infectious disease, Rochester, N.Y. 14621 504,500 pulmonology, palliative care, diagnostic imaging, (585) 922-4000 Eric Bieber M.D., laboratory services, dialysis, dentistry, internal www.rochesterregionalhealth.org CEO medicine, family medicine, telemedicine, pain management, dermatology, endocrine/diabetes care, bariatric surgery, urgent care, occupational medicine 3. Orthopedics, joint replacement, general surgery, sleep disorders, physical medicine and Unity Hospital Douglas Stewart, rehabilitation, obstetrics/gynecology, birth center, Rochester Regional Health president mental health and chemical dependency, 1555 Long Pond Road 189,900 gastroenterology, radiation oncology, cardiology, Rochester, N.Y. 14626 3,318 / 1,393 250 / 580 720 / 288 163 / 57 222 / 280 16,609 NA 8.08 62.1 54,115 NA vascular surgery, neurology, emergency medicine, (585) 723-7000 243,200 Eric Bieber M.D., spine center, pain management, endocrinology and www.rochesterregionalhealth.org CEO diabetes, bariatric surgery, breast center, concussion, primary care, osteoporosis, wound care, cardiac rehabilitation

4.

Highland Hospital Steven Goldstein, University of Rochester Medical Center president and CEO 1000 South Ave. 44,304 Bariatric surgery, orthopedics, women's health, Rochester, N.Y. 14620 1,939 / 1,092 NA / NA 609 / 302 57 / 9 218 / 43 16,710 NA 4.85 58 48,472 378,013 maternity, geriatric care (585) 473-2200 178,313 Mark Taubman www.highland.urmc.edu M.D., CEO

5.

Geneva General Hospital NA Finger Lakes Health NA 196-198 North St. NA Geneva, N.Y. 14456 1,232 / 462 NA / NA NA / NA NA / NA 91 / 41 NA NA NA NA 26,759 186,564 Jose Acevedo (315) 787-4000 NA M.D., president www.flhealth.org and CEO

6. Ambulatory services and surgery, peripheral F.F. Thompson Hospital Inc. Michael Stapleton angioplasty, sports medicine and rehabilitation, Jr., president and community health education, diagnostic imaging, F.F. Thompson Health System Inc.7 CEO 56,147 birthing center, occupational medicine, orthopedic 350 Parrish St. 920 / 461 62 / 215 178 / 88 60 / 12 94 / 197 5,686 9,122 4.22 63 28,256 140,233 surgery, pain management, nephrology, Canandaigua, N.Y. 14424 66,007 pulmonology, emergency services, urgent care, (585) 396-6000 Michael Stapleton palliative care, sleep disorders center, www.thompsonhealth.com Jr., president and rheumatology, family practice clinics, cancer center, CEO laboratory services

7. Acute care, emergency medicine, cardiology, pulmonary medicine, behavioral health, long-term care, orthopedics, sports medicine, Newark-Wayne Community Hospital Dustin Riccio M.D., gastroenterology, urology, general surgery, Rochester Regional Health president obstetrics/gynecology, telemedicine, palliative care, 111 Driving Park Ave. 10,057 laboratory services, diagnostic imaging , Newark, N.Y. 14513 621 / 244 5 / 301 199 / 55 39 / 8 82 / 218 5,132 NA 3.73 59 26,272 NA rehabilitation (including cardiac, physical therapy, (315) 332-2022 51,100 Eric Bieber M.D., occupational therapy, speech/language therapy, www.rochesterregionalhealth.org CEO pulmonary function testing), nutritional counseling, internal medicine, family medicine, pediatrics, care management and social work services, medical oncology clinic, cardiac rehabilitation

8. Inpatient alcohol and substance abuse program, cardiology, emergency medicine, family medicine, gastroenterology, internal medicine, medical United Memorial Medical Center Daniel Ireland, oncology, radiation oncology, neurology, obstetrics Rochester Regional Health president 127 North St. 19,891 and gynecology, ophthalmology, otolaryngology, 607 / 274 47 / 169 130 / 97 22 / 4 86 / 47 4,364 NA 2.99 59.7 22,546 NA orthopedics, sports medicine, laboratory services, Batavia, N.Y. 14020 44,729 pediatrics, podiatry, pulmonary medicine, radiology, (585) 343-6030 Eric Bieber M.D., surgery, urology, pain management, wound care www.ummc.org CEO and hyperbaric medicine, urgent care, dermatology, pediatrics, pediatric gastroenterology, endocrinology, telemedicine 9. Wound care and hyperbaric medicine, dermatology, endocrinology, pulmonary medicine, Clifton Springs Hospital & Clinic Dustin Riccio M.D., gastroenterology, vascular surgery, orthopedic Rochester Regional Health president 2 Coulter Road 0 surgery, medical and radiation oncology, diabetes 417 / 203 17 / 225 96 / 36 26 / 18 100 / 162 1,503 NA 4.56 64.5 8,854 NA education, addiction recovery, mental health Clifton Springs, N.Y. 14432 35,900 services, integrative medicine, long-term care, (315) 462-9561 Eric Bieber M.D., diagnostic imaging (PET/CT/MRI), internal medicine, www.cliftonspringshospital.org CEO family medicine, acupuncture, otolaryngology, pain management, podiatry, cardiac rehabilitation

10.

Nicholas H. Noyes Memorial Hospital Intensive care, surgery, maternity, telemetry, sleep Amy Pollard, disorders lab, physical and occupational therapy, Noyes Health8 president and CEO 5,581 radiology, MRI, CT, mammography, ultrasound, 111 Clara Barton St. 356 / 41 10 / 45 68 / 77 16 / 8 49 / 30 2,360 6,925 3.8 67 14,912 59,957 bone densitometry, emergency, acute care, pain Dansville, N.Y. 14437 28,008 management, ENT, cardiology, medical oncology, (585) 335-6001 Amy Pollard, orthopedics, nephrology, dialysis, mental health, www.noyes-health.org president and CEO respiratory therapy, diabetes education

Notes: Information was obtained from representatives of individual hospitals that responded to an 5 Numbers may include licensed beds that are intensive care, coronary care, maternity, physical medicine/ NA - Not available email survey, and from the New York State Department of Health. The survey included hospitals in rehab, pediatric, psychiatric, trauma/brain injury, or special use, beds not currently in service, long-term Monroe, Genesee, Livingston, Ontario, Orleans and Wayne counties. care beds and bassinets/neonatal. Researched by Andrew Green © 2019 Rochester Business Journal 1 Excludes physicians who have admitting privileges but are not on the hospital payroll 6 All data for 2018 unless noted 2 If you would like your company to be considered for next year's list, or if there are any corrections or Includes all physicians who have any type of admitting privileges for the hospital 7 Thompson Health is an affiliate of the University of Rochester Medical Center. additions, please write to: Research, Rochester Business Journal, 16 W. Main St., Suite 341, Rochester, 3 N.Y. 14614; or email [email protected]. Registered nurses 8 Noyes Health is the dba for Livingston Healthcare System Inc., an affiliate of the University of Rochester 4 Licensed practical nurses Medical Center. 22 HEALTH CARE ACHIEVEMENT AWARDS | MARCH 2019 Physician Group Practices (Ranked by number of M.D.s*)

Name No. of 4 2 No. of NPs / Avg. No. of No. of Address 1 RNs 5 Visits per Local Area Practice Leadership/ Telephone No. of M.D.s Total Staff PAs Specialties and Additional Services Owner(s) Hospital Affiliations Year Founded Year6 Locations7 Rank Website LPNs3 Other 1. University of Rochester Medical Faculty Group Michael Rotondo M.D. Strong Memorial Hospital, Highland Hospital, 601 Elmwood Ave., Box MFG 118 153 / 68 F.F. Thompson Hospital, Noyes Hospital, Rochester, N.Y. 14642 1,426 3,262 2,381,676 110 Variety and Jones Memorial Hospital, St. James 1991 (585) 756-4010 74 1,423 University of Rochester Medical Center www.urmc.rochester.edu Hospital

Internal and family medicine; pediatrics; antenatal 2. services; obstetrics; gynecology; gynecology/ oncology; geriatrics; vascular surgery; allergy/ Rochester Regional Health Medical Group immunology/rheumatology; rheumatology infusion; Ralph Pennino M.D., Bridgette Wiefling M.D. Rochester General Hospital; Newark-Wayne 100 Kings Highway South 320 210 / 254 dermatology; orthopedics; gastroenterology; vein Community Hospital; Unity Hospital; Clifton Rochester, N.Y. 14617 622 3,649 1,664,626 235 center; endocrinology; diabetes care; weight loss Springs Hospital; United Memorial Medical 1973 (585) 922-4000 480 1,763 management/counseling services; physical medicine Rochester Regional Health www.rochesterregionalhealth.org and rehabilitation; women's service line; disability Center clinic for women; refugee clinic; nephrology; urology; dental; perinatal; neurology; neuroscience; Mohs surgery; radiology; cardiology; pulmonology 3. Anesthesia Associates of Rochester P.C. Eric Dotson M.D. Rochester General Hospital, Newark-Wayne 130 Allens Creek Road 0 0 / 0 Community Hospital, Clifton Springs Rochester, N.Y. 14618 51 63 NA NA Anesthesiology Hospital, Rochester Ambulatory Surgical 1995 (585) 410-6545 0 12 Anesthesia Associates of Rochester P.C. www.aarpc.com Center, Unity Linden Oaks Surgery Center

4. Oak Orchard Health Family medicine, internal medicine, geriatrics, Strong Memorial Hospital, Rochester pediatrics, women's health care including screenings Mary Ann Pettibon 300 West Ave. 6 5 / 5 and basic family planning, dental, optometry, care General Hospital, St. James Hospital, Brockport, N.Y. 14420 16 170 70,000 6 management, behavioral health, agricultural worker Wyoming County Community Hospital, 1966 (585) 637-3905 20 118 health services; women, infants and children Oak Orchard Community Health Center Inc. Medina Memorial Hospital, United Memorial www.oakorchardhealth.org supplemental nutrition program Medical Center

5. OcuSight Eye Care Center Sharif Eassa 919 Westfall Road, Building A, Suite 205 1 0 / 0 Oculoplastics, pediatrics, retina, laser vision Strong Memorial Hospital, Rochester Rochester, N.Y. 14618 13 94 81,000 4 correction, glaucoma, cornea, glasses and contact 1996 (585) 244-2580 2 78 lenses, cosmetic procedures Eye Physicians and Surgeons of Western New General Hospital, Unity Hospital www.ocusight.com York PLLC

6. University Medical Imaging P.C. David Waldman M.D., Eric Weinberg M.D. 4901 Lac de Ville Blvd., Building D, Suite 140 15 0 / 0 Rochester, N.Y. 14618 9 99 54,000 3 MRI, CT, ultrasound, X-ray University of Rochester 1989 (585) 341-9100 0 75 University Medical Imaging P.C. www.universitymedicalimaging.com

7. Rochester Colon Rectal Surgeons P.C. Minimally invasive intestinal surgery, robotic surgery, Rochester General Hospital, Unity Hospital, Stephen Rauh M.D., Steven Ognibene M.D. 125 Lattimore Road, Suite 270 15 2 / 2 colonoscopy, colon cancer screenings, ano-rectal Strong Memorial Hospital, Highland Hospital, Rochester, N.Y. 14620 9 59 NA 5 surgery, fecal incontinence, anal and colon cancer F.F. Thompson Hospital, United Memorial 1976 (585) 222-6566 8 23 screening, wound and ostomy care, high resolution Rochester Colon Rectal Surgeons P.C. Medical Center, Newark-Wayne Community www.rochestercolon.com anoscopy Hospital

8. John Condemi M.D., Peter Deane, M.D., Allergy Asthma Immunology of Rochester P.C. Albert Hartel, M.D., Anatole Kleiner, M.D., 300 Meridian Centre, Suite 300 30 2 / 0 Allergies, asthma, immunology, rheumatology, Mariola Kubicka, M.D., Donald Pulver, M.D., Strong Memorial Hospital, Highland Hospital, Rochester, N.Y. 14618 8 69 69,000 5 Emmanuel Quaidoo, M.D., Emily Weis, M.D. 1985 (585) 442-0150 7 22 infusion therapy Unity Hospital, F.F. Thompson Hospital www.aair.info Allergy Asthma Immunology of Rochester P.C.

9. Elmwood Pediatric Group LLP William Hoeger M.D. 919 Westfall Road, Building A, Suite 105 13 2 / 0 Rochester, N.Y. 14618 8 41 30,628 1 Pediatrics Strong Memorial Hospital 1946 (585) 244-9720 1 17 Elmwood Pediatric Group LLP www.elmwoodpediatrics.com

10. Elizabeth Wende Breast Care LLC Philip Murphy M.D. 170 Sawgrass Drive 0 0 / 0 3D mammography, breast ultrasonography, breast Rochester, N.Y. 14620 7 132 NA 5 biopsy, breast MRI, genetic counseling, bone NA 1975 (585) 442-2190 0 125 densitometry Elizabeth Wende Breast Care LLC www.ewbc.com

11. Women Gynecology and Childbirth Associates P.C. Obstetrics, gynecology, well-woman visits, fertility Jane Doeblin M.D., Oona Lim M.D. 1815 S. Clinton Ave., Suite 610 8 3 / 3 management, long acting reversible contraception, Rochester, N.Y. 14618 7 54 NA 3 gynecologic surgery, minimally invasive and robotic Highland Hospital, Strong Memorial Hospital 1989 (585) 244-3430 1 32 surgery, ultrasound, menopause, DEXA bone Women Gynecology and Childbirth Associates www.wgcaobgyn.com density scanning, nurse midwives; all female staff P.C.

12. Rochester Gynecologic and Obstetric Associates P.C. Diane Cunningham M.D., Stephan Sanko M.D. 125 White Spruce Blvd., Suite 600 1 1 / 0 Obstetrics, gynecology, DEXA bone density Rochester, N.Y. 14623 7 48 NA 3 Strong Memorial Hospital, Highland Hospital 1973 (585) 461-5940 13 26 scanning, ultrasound, surgery Rochester Gynecologic and Obstetric www.rgoa.com Associates P.C.

13. Greater Rochester Orthopaedics P.C. Todd Stein M.D. 30 Hagen Drive, Suite 220 1 0 / 7 Spine, joint replacement, foot and ankle, sports Unity Hospital, Rochester General Hospital, Rochester, N.Y. 14625-2658 6 49 42,000 2 medicine, hand, elbow, shoulder, PRP, fracture care, Rochester Surgery Center 1991 (585) 295-5476 0 35 urgent care, after hour appointments Greater Rochester Orthopaedics P.C. www.gro-md.com

*In case of ties, groups are ranked by total staff. 4 Nurse practitioners Researched by Andrew Green © 2019 Rochester Business Journal Notes: Information was obtained from physician group practices with offices in Monroe County 5 that responded to an email survey. Physician assistants If you would like your company to be considered for next year's list, or if there are any corrections or 6 1 Medical doctors For 2018 additions, please write to: Research, Rochester Business Journal, 16 W. Main St., Suite 341, Rochester, 7 N.Y. 14614; or email [email protected]. 2 Registered nurses Local area is Monroe County NA - Not available 3 Licensed practical nurses HEALTH CARE SERVICES DIRECTORY 23 2019 Health Care Services Directory Alternative Health Care/ Modern Nature Bodyworks Alzheimer’s Association, Rochester Catholic Family Center (Structural integration bodywork, fascial & Finger Lakes Chapter 87 N. Clinton Ave. Wellness Centers stretch therapy, yoga instruction) 435 East Henrietta Road Rochester, N.Y. 14604 120 Allens Creek Road (Monroe Community Hospital) 546-7220 Balance Acupuncture & Wellness Center Rochester, N.Y. 14618 Rochester, N.Y. 14620 Email: [email protected] 152 W. Commercial St. Contact: Carrie Gaynor 760-5400 Website: www.cfcrochester.org East Rochester, N.Y. 14445 317-6982 Website: www.alz.org/rochesterny 381-6490 Email: [email protected] Center for Community Health Email: [email protected] Website: www.absoluteyoga.org American Cancer Society Lakes Region & Prevention Website: www.balance152.com 1120 S. Goodman St. 46 Prince St., Suite 1001 Natural Alternatives Inc. Rochester, N.Y. 14620 Rochester, N.Y. 14607 Ericksonian Hypnotherapy (Energetic assessments, homeopathy, diet and 288-1950 224-3050 38 Parkridge Drive nutritional counseling) Website: www.cancer.org/about-us/local/ Website: www.urmc.rochester.edu/ Pittsford, N.Y. 14534 2112 Empire Blvd., Suite 1B new-york.html community-health Contact: John Teleska Webster, N.Y. 14580 787-1960 264-9497 American Diabetes Association Common Ground Health Email: [email protected] Email: [email protected] 160 Allens Creek Road (Regional health planning organization) Website: www.naturalalternativeswebster.com 1150 University Ave. Website: www.unconsciousresources.com Rochester, N.Y. 14618 458-3040 Rochester, N.Y. 14607 Open Sky Yoga 224-3101 Gentle Pathways Website: www.diabetes.org/in-my- 7 Arnold Park Email: [email protected] (Specializing in digestive health, community/local-offices/rochester-new-york Rochester, N.Y. 14607 Website: www.commongroundhealth.org detoxification, colon therapy, supplements) Contact: Francois Raoult Anthony L. Jordan Health Center 441 Penbrooke Drive, Suite 8 244-0782 (network of primary care offices and health Compeer Rochester Inc. Penfield, N.Y. 14526 Email: [email protected] (support for people living with mental illness) centers) 209-9109 Website: www.openskyyoga.com 259 Monroe Ave. 82 Holland St. Email: [email protected] Rochester, N.Y. 14607 Rochester, N.Y. 14605 Website: www.gentle-pathways.com The Pain Relief Center 546-8280 423-5800 (Physical therapy private practice) Website: www.compeerrochester.org Website: www.jordanhealth.org Healthy Living Center 980 Westfall Road, Suite 115 46 Prince St., Suite 3001 Rochester, N.Y. 14618 CP Rochester (United Cerebral Palsy Contact: Walter Fritz Arthritis Foundation, Rochester, N.Y. 14607 Association of the Rochester Area Inc.) Upstate New York Chapter 244-6180 (Clinical, therapeutic, educational, residential 530-2050 3300 Monroe Ave., Suite 319 Website: www.myofascialpainrelief.com and recreational services for adults and Email: [email protected] Rochester, N.Y. 14618 children with disabilities) Website: https://www.urmc.rochester.edu/ 264-1480 Sue Staropoli 3399 S. Winton Road community-health/programs-services/healthy- Website: www.arthritis.org/new-york (Holistic health and spirituality consultation, Rochester, N.Y. 14623 living-center.aspx education and treatments) 334-6000 Contact: Sue Staropoli Association for the Blind and Visually Website: www.cprochester.org Heartwork Institute Inc. 586-4007 Impaired/Goodwill of the Finger Lakes 882 Titus Ave. Email: [email protected] 422 S. Clinton Ave. Easter Seals New York Rochester, N.Y. 14617 Rochester, N.Y. 14620 —Western Region Wheatland Acupuncture 544-8124 232-1111/ TTY: 232-1698 (Health services and school program for 2735 Buffalo Road Contact: Dale Goldstein Website: www.goodwillfingerlakes.org individuals with developmental disabilities) Rochester, N.Y. 14624 Email: [email protected] 402 Rogers Parkway Contact: Jean Dombroski Website: www.awakentheheart.org Breast Cancer Coalition of Rochester Rochester, N.Y. 14617 429-6004 1048 University Ave. 957-7158 Website: www.acupuncture-in-rochester.com Krapf Chiropractic Associates P.C. Rochester, N.Y. 14607 Website: www.ny.easter-seals.org (Chiropractic, laser therapy and nutrition) 473-8177 45 Goodway Drive Community Organizations Website: www.bccr.org Epilepsy-Pralid Rochester, N.Y. 14623 and Health Associations (Education, training and support services for CDS Life Transitions Contact: Gregory Krapf individuals with developmental or acquired (support for people with intellectual and 427-2180 Action for a Better Community brain conditions) developmental disabilities) 2 Townline Circle Email: [email protected] (HIV and AIDS assistance, alcohol and 860 Hard Road Rochester, N.Y. 14623 Website: www.krapfchiropractic.com substance assistance) 33 Chestnut St. Webster, N.Y. 14580 442-6420 Rochester, N.Y. 14604 341-4600 Website: www.epiny.org The LightHeart Institute 262-4330 Website: www.cdslifetransitions.org (Executive coaching, emotional health, Website: www.abcinfo.org Finger Lakes Regional Burn physical vitality Camp Good Days and Special Times Inc. Association and spiritual growth) Al Sigl Community of Agencies 1332 Pittsford-Mendon Road 307 Packett’s Landing 21 Prince St. 1000 Elmwood Ave., Suite 300 P.O. Box 665 Fairport, N.Y. 14450 Rochester, N.Y. 14607 Rochester, N.Y. 14620 Mendon, N.Y. 14506 482-6770 288-6160 442-4100 624-5555 Email: [email protected] Website: www.lightheart.com Website: www.alsigl.org Website: www.campgooddays.org Website: www.flrba.com 24 HEALTH CARE SERVICES DIRECTORY | MARCH 2019

Gilda’s Club Rochester Planned Parenthood of Central and Roberts Wesleyan College Benefit Resource Inc. (Support for people impacted by cancer) Western New York (Degree programs in nursing, health (Third-party administrator for tax-free 255 Alexander St. 114 University Ave. administration and health care informatics) employee benefit plans) Rochester, N.Y. 14607 Rochester, N.Y. 14605 2301 Westside Drive 245 Kenneth Drive 423-9700 546-2595 Rochester, NY 14624 Rochester, N.Y. 14623 Email: [email protected] Website: www.plannedparenthood.org Phone: 585-594-6000 424-5400 Website: www.roberts.edu Website: www.gildasclubrochester.org Email:[email protected] Rochester Health.Com Website: www.benefitresource.com Rochester Educational Hillside Family of Agencies (Online guide to local health care resources) Opportunity Center Bond Benefit Consulting LLC (Provides a range of individualized health, Website: www.rochesterhealth.com (Health care career training programs for adults) 71 Monroe Ave., Suite A education and human services through an 161 Chestnut St. Pittsford, N.Y. 14534 Rochester Hearing and Speech Center integrated system of care) Rochester, N.Y. 14604 248-5870 (Three locations) 1183 Monroe Ave. 232-2730 Website: www.bondbenefitsconsulting.com 1000 Elmwood Ave. Rochester, N.Y. 14620 Website: www.rochestereoc.com Rochester, N.Y. 14620 256-7500 Brown & Brown of New York Inc. 271-0680 Email: [email protected] Rochester Institute of Technology, (Employee benefits consulting) Website: www.rhsc.org Website: www.hillside.com College of Health Sciences and 45 East Ave. Technology Rochester, N.Y. 14604 Jewish Family Service of Rochester Inc. St. Joseph’s Neighborhood Center Inc. (Undergraduate and graduate programs in 232-4424 (Comprehensive social services) (Medical, mental, dental health care and health sciences) Website: https://bbnyinsurance.com 441 East Ave. social work services to the uninsured; a 153 Lomb Memorial Drive Rochester, N.Y. 14607 sponsored ministry of the Sisters of St. Rochester, N.Y. 14623 ComTon Inc. 461-0110 Joseph) 475-4017 (Third-party administrator and full-service 417 South Ave. Website: www.jfsrochester.org Website: www.rit.edu/healthsciences broker for employee benefit plans) Rochester, N.Y. 14620 6780 Pittsford-Palmyra Road, Suite 3A 325-5260 Fairport, N.Y. 14450 Lifespan of Greater Rochester Inc. Rochester Regional Health Website: www.sjncenter.org (877) 883-1871 (Information, guidance and services for older Workforce Development (Certified Nursing Assistant and Home Health Website: www.comtoninc.com adults and caregivers) Trillium Health Aide training) 1900 S. Clinton Ave. (Comprehensive health care services for all, 1630 Portland Ave. Excellus BlueCross BlueShield Rochester, N.Y. 14618 including individuals with complex medical and Rochester, N.Y. 14621 165 Court St. 244-8400 social needs) 922-1381 Rochester, N.Y. 14647 Email: [email protected] 259 Monroe Ave. www.rochesterregional.org/workforce (800) 499-1275 / TTY: (800)421-1220 Website: www.lifespan-roch.org Rochester, N.Y. 14607 Website: www.excellusbcbs.com 545-7200 Rochester Rehabilitation Center Inc. Monroe County Medical Society Website: www.trilliumhealthny.org (Employment/vocational training, mental Freed Maxick CPAs (Professional organization of physicians and health, sports/recreation and driver training (Health care consulting services) medical students) services) 100 Meridian Centre, Suite 310 132 Allens Creek Road Education / Training 1000 Elmwood Ave. Rochester, N.Y. 14618 Rochester, N.Y. 14618 Rochester, N.Y. 14620 271-2300 473-7573 Bryant & Stratton College 271-2520 Website:www.freedmaxick.com/industries/ (Continuing education) Email: [email protected] Website: www.rochesterrehab.org healthcare 1225 Jefferson Road Website: www.mcms.org Rochester, N.Y. 14623 University of Rochester, Simon Goodcare.com 272-7200 (Personal and small-business health care National Kidney Foundation Serving School of Business Website: www.bryantstratton.edu/continuing- (Master’s degree programs in medical finance consulting) Upstate New York education management and health sciences 500 Linden Oaks, Suite 110 (Awareness, prevention and treatment of management) Pittsford, N.Y. 14625 chronic kidney disease) Integrated Safety and Response 245 Gleason Hall 419-7078 1344 University Ave., Suite 270 Solutions Rochester, N.Y. 14627 Website: www.goodcare.com 598-3963 (Education in pre-hospital care, emergency 275-3533 Email: [email protected] planning, American Heart Association training, Website: www.simon.rochester.edu Health Economics Group Inc. Website: www.kidneynyup.org emergency medical technician classes) (Employee benefits administration and 1669 Lyell Ave. Health Plans/Employee consulting) National Multiple Sclerosis Society, 1050 University Ave., Suite A Rochester, N.Y. 14606 Benefits/Third-Party Upstate New York Chapter 327-7607 Rochester, N.Y. 14607 1000 Elmwood Ave., Suite 900 Website: www.isrstraining.com Administrators 241-9500 Rochester, N.Y. 14620 Website: www.heginc.com 271-0801 Isabella Graham Hart School of Arthur J. Gallagher & Co. (Employee benefits and human resource Lawley Email: [email protected] Practical Nursing consulting) (Employee benefits consultants) Website: www.nationalmssociety.org/ 1630 Portland Ave. 100 Meridian Centre Blvd., Suite 100 30 N. Union St. Chapters/NYR Rochester, N.Y. 14621 Rochester, N.Y. 14618 Rochester, N.Y. 14607 922-1400 Contact: Kevin O’Keefe 545-6690 Oak Orchard Community Health Website: www.rochesterregionalhealth.org/IGH 641-2500 Website: www.lawleyinsurance.com Center Inc. Website: www.ajg.com/rochester (Coordinated health care services; multiple Onondaga School of Therapeutic Lifetime Benefit Solutions locations) Massage Bene-Care Agency Inc. (Benefit plans and administration) 300 West Ave. 302 N. Goodman St., Suite 200 1260 Creek St. 300 Main St. Brockport, N.Y. 14420 Rochester, N.Y. 14607 Webster, N.Y. 14580 East Rochester, NY 14445 637-3905 241-0070 347-1300 273-7100 Website: www.oakorchardhealth.org Website: www.ostm.edu Website: www.bene-care.com Website: www.lifetimebenefitsolutions.com HEALTH CARE SERVICES DIRECTORY 25 MVP Healthcare Serenity Homecare Inc. Unlimited Care Inc. Medical Specialty 220 Alexander St 10 Assembly Drive #105 (Home health care, staffing, TBI services) Rochester, N.Y. 14607 Mendon, N.Y. 14506 1200 Jefferson Road, Suite 206 Services and Treatment 325-3920 624-4550 Rochester, N.Y. 14623 ACM Global Laboratories Website: www.mvphealthcare.com www.bridgesofmendon.com 272-8800 160 Elmgrove Park Email: [email protected] Rochester, N.Y. 14624 Relph Benefit Advisors Tender Loving Family Care Inc. Website: www.unlimitedcareinc.com (Full-service employee benefits risk adviser, 122 West Ave. (866) 405-0400 broker, plan administration) Brockport, NY 14420 Website: www.acmgloballabs.com UR Medicine Home Care 400 WillowBrook Office Park, Suite 400 637-0333 (In-home nursing, rehabilitation, home health Fairport, N.Y. 14450 www.tenderlovingfamilycare.com Allergy Asthma Immunology of 248-8720 aides, Meals On Wheels, long-term care, Rochester P.C. Website: www.relphbenefitadvisors.com Touching Hearts at Home hospice and health home services) (Five locations) 50 Prince St., Suite 317 2180 Empire Blvd. 300 Meridian Centre, Suite 300 Rochester, N.Y. 14607 Webster, N.Y. 14580 Rochester, N.Y. 14618 Home Care Providers 271-7390 787-2233 442-0150 Website: www.touchingheartsny.com Website: www.urhomecare.org Website: www.aair.info Angels in Your Home (Licensed home care service agency) 1495 Lake Ave. Rochester, N.Y. 14615 392-1118 Website: www.angelsinyourhome.com A new level of clarity. CareGivers (Licensed home care agency) 5297 Parkside Drive, #300 MAKING AN Canandaigua, N.Y. 14424 394-6090 www.caregivershomecare.com

Comfort Keepers (Home care) IMPACT. 1163 Pittsford-Victor Road, Suite 215 Pittsford, N.Y. 14534 Simon Business School Medical Management program graduates 249-0100 have a profound impact as Website: www.comfortkeepers.com leaders in the medical community.

Companion Care of Rochester Inc. We proudly recognize Michael (Licensed home care agency) Mendoza, MD, MPH, ’12S (MS) 70 Carlson Road Commissioner of Public Health Rochester, N.Y. 14610 for Monroe County, as a Health 546-1600 Care Achievement award fi nalist. Website: www.ccorhome.com

ElderONE (PACE) (four locations) 2066 Hudson Ave. Rochester, N.Y. 14617 922-2831 Website: www.elderone.org

HCR Home Care 85 Metro Park Rochester, N.Y. 14623 272-1930 Website: www.hcrhealth.com

Lifetime Care (Home care and hospice) 3111 S. Winton Road Rochester, N.Y. 14623 214-1000 Website: www.lifetimecare.org

Rochester Regional Health Home Care CONGRATULATIONS TO ALL (Certified home care agency, specialized care, skilled nursing physical therapy, home HEALTH CARE delivered meals, home health aides) 89 Genesee St. ACHIEVEMENT 585-275-3439 simon.rochester.edu Rochester, N.Y. 14611 2019 AWARD NOMINEES 368-4663 Website: www.rochesterregional.org/ homecare 26 HEALTH CARE SERVICES DIRECTORY | MARCH 2019

Assistive Technology at CP Rochester HearUSA Inc. Rochester Regional Health Lazos Fuertes (Assistive technology services for children with (Two locations) Endocrinology and Diabetes Care (Health care for Spanish speaking families) disabilities) 2000 Empire Blvd., Suite 220 (Six locations) 300 Crittenden Blvd. 3399 S. Winton Road Webster, N.Y. 14580 224 Alexander Park, Suite 200 Rochester, N.Y. 14642 Rochester, N.Y. 14623 216-1080 Rochester, N.Y. 14607 273-5050 334-6000 x1045 Website: www.hearusa.com 922-8400 Website: www.urmc.rochester.edu/ Website: www.cprochester.org/evaluation2.asp Website: www.rochesterregional.org/ psychiatry/clinical/ambulatory/lazos.aspx Hickok Center for Brain Injury Inc. services/diabetes-endocrinology/ Borg & Ide Imaging P.C. 114 S. Union St. The Mental Health Association of (Multiple locations) Rochester Regional Health Imaging Rochester, N.Y. 14607 Rochester/Monroe County Inc. 995 Senator Keating Blvd., Bldg. E, Suite 100 (Over 15 locations) 271-8640 (Support services for those with mental illness Rochester, N.Y. 14618 1425 Portland Ave. Email: [email protected] 241-6401 Rochester, N.Y. 14621 and information/education about mental Website: www.hickokcenter.org Website: www.borgandideimaging.com 922-9729 health) Website: www.rochesterregional.org 320 N. Goodman St. Building Blocs Comprehensive Mary M. Gooley Hemophilia Center Rochester, N.Y. 14607 Services (Independent diagnostic and treatment center) Rochester Regional Health Sleep 325-3145 (Pediatric and adult services) 1415 Portland Ave., Suite 500 Disorders Center Website: www.mharochester.org 275 Parrish St. Rochester, N.Y. 14621 (Three locations) Canandaigua, N.Y. 14424 922-5700 10 Hagen Drive, Suite 200 Rochester Psychiatric Center 393-0554 Website: www.hemocenter.org Rochester, N.Y. 14265 1111 Elmwood Ave., Building 16 Website: www.buildingblockspediatrictherapy.com 442-4141 Rochester, N.Y. 14620 Passport Health Website: www.rochesterregional.org 241-1200 TTY:(585)241-1982 CP Rochester’s Family Dental Center (travel immunizations and travel health) Website: www.omh.ny.gov/omhweb/ (Specializing in oral care for adults and Helen Wood Hall Unity Linden Oaks Surgery Center facilities/ropc/ children with disabilities) 255 Crittenden Blvd. 10 Hagen Drive, Suite 110 1000 Elmwood Ave. Rochester, N.Y. 14620 Rochester, N.Y. 14625 Rochester Rehabilitation Center Inc. 267-8200 Rochester, N.Y. 14620 275-8884 1000 Elmwood Ave. Website: www.lindensurgery.com 402-7448 Website: www.passporthealthusa.com/ Rochester, N.Y. 14620 Website: www.cprochester.org/dental_clinic2.asp rochester 271-2520 University Medical Imaging Website: www.rochesterrehab.org/services/ (Multiple locations) David and Ilene Flaum Eye Institute Reed Eye Associates 4901 Lac De Ville Blvd., Building D, Suite mental-health University of Rochester Medical Center (Six locations) 210 Crittenden Blvd. 140 500 Kreag Road Rochester, N.Y. 14642 Rochester, N.Y. 14618 Rochester Regional Health Mental Pittsford, N.Y. 14534 273-3937 341-9100 Health 249-8300 Website: www.urmc.rochester.edu/eye- Website: www.universitymedicalimaging.com (Multiple locations) Website: www.reedeye.com institute.aspx 81 Lake Ave. Wilmot Cancer Institute Rochester, N.Y. 14608 ElderONE (PACE) Robbins Laser Site 90 Crittenden Blvd. 922-9900 (four locations) 1678 Empire Blvd., Suite 400 Rochester, N.Y. 14642 Website: www.rochesterregional.org 2066 Hudson Ave. Webster, N.Y. 14580 275-5830 Rochester, N.Y. 14617 787-2020 Website: www.urmc.rochester.edu/cancer- Rochester Regional Health 922-2831 Website: www.robbinslasersite.com institute Behavioral Access and Crisis Center Website: www.elderone.org 89 Genesee Street Rochester Clinical Research Mental Health Services Rochester, NY 14611 Elizabeth Wende Breast Care LLC (Clinical research trials) 368-3950 www.rochesterregional.org/bhacc (Six locations) 500 Helendale Road, Suite L20 The Arc of Monroe County 170 Sawgrass Drive Rochester, NY 14609 2060 Brighton-Henrietta Townline Road Rochester, N.Y. 14620 288-0890 Rochester, N.Y. 14623 Rochester Regional Health 442-3922 www.rcrclinical.com 271-0660 Comprehensive Psychiatric Website: www.ewbc.com Website: www.arcmonroe.com Emergency Program Rochester Eye & Laser Center (Crisis and emergency psychiatric services Eyes on Rochester 30 N. Union St., Suite 101 Compeer Rochester Inc. outside of the hospital for residents of Ontario, 1157 Fairport Road, Suite 201 Rochester, N.Y. 14607 259 Monroe Ave. Wayne, Yates and Seneca counties) (315) 462-1080 Fairport, N.Y. 14450 294-0014 Rochester, N.Y. 14607 586-9900 www.rochesterregional.org/bhacc Website: www.rochestereyecenter.com 546-8280 Website: www.eyesonrochester.com Website: www.compeerrochester.org Strong Behavioral Health Rochester Eye Associates Finger Lakes Donor Recovery Catholic Family Center Mental (An affiliate of the University of Rochester (Two locations) Network Health Clinic Medical Center) 2301 Lac de Ville Blvd. Corporate Woods of Brighton, Building 30, 87 N. Clinton Ave. 300 Crittenden Blvd. Rochester, N.Y. 14618 Suite 220 Rochester, N.Y. 14604 Rochester, N.Y. 14642 244-0332 Rochester, N.Y. 14623 546-7220 275-3535 (800) 810-5494 Website: www.rochestereyeassociates.com Website: www.cfcrochester.org www.urmc.rochester.edu/mental-health- Website: www.donorrecovery.org wellness.aspx Rochester Hearing and Speech Center DePaul Community Services The Head+Neck Center (Three locations) (Mental health residential services) Villa of Hope 1065 Senator Keating Blvd., Suite 240 1000 Elmwood Ave., Suite 400 1931 Buffalo Road 3300 Dewey Ave. Rochester, N.Y. 14618 Rochester, N.Y. 14620 Rochester, N.Y. 14624 Rochester, N.Y. 14616 256-3550 271-0680 426-8000 865-1550 Website: www.rochesterhnc.com Website: www.rhsc.org Website: www.depaul.org Website: www.villaofhope.org HEALTH CARE SERVICES DIRECTORY 27

Occupational Health Services

Atkin Center for Outpatient Rehabilitation (Physical, occupational, speech and massage therapy) 2021 S. Winton Road Rochester, N.Y. 14618 784-6530 Website: www.jewishseniorlife.org/programs- and-services/outpatient-rehabilitation

The Center for Rehabilitation (A service of Episcopal SeniorLife Communities) 505 Mt. Hope Ave. Rochester, N.Y. 14620 546-8400 Website: https://episcopalseniorlife.org/ services/transitional-and-rehabilitation-care

Clark Occupational Medicine Services 1040 University Ave., Building 1, First Floor Rochester, N.Y. 14607 (585) 227-0072 WorkFit Medical Occupational Health Modern Chiropractic University Sports Medicine Center Website: www.doctorclark.org Services 311 W. Main St. (Multiple locations) (Two locations) Victor, N.Y. 14564 Clinton Crossings, Building D Finger Lakes Occupational Health 1160 Chili Ave., Suite 200 672-4821 4901 Lac de Ville Blvd. Services Rochester, N.Y. 14624 Website: www.modernchiropractic.com Rochester, N.Y. 14618 2180 S. Clinton Ave., Suite D 426-4990 275-5321 Rochester, N.Y. 14618 Website: www.workfitmedical.com .C. Physical Therapy Professionals P Website: www.urmc.rochester.edu/ortho/sports 244-4771 (Two locations) Website: www.urmc.rochester.edu/ Physical Therapy/Sports 3506 Thomas Drive. occupational-medicine/finger-lakes- Upstate Physical Therapy P.C. Lakeville, N.Y. 14480 occupational-health.aspx Medicine 141 Sully’s Trail, Suite 9 346-0060 Pittsford, N.Y. 14534 BrownStone Physical Therapy Email:[email protected] HealthWorks Occupational Medicine 387-0430 (Three locations) Website: www.physicaltherapypros.com Program Website: www.upstatephysicaltherapy.com (A subsidiary of Thompson Health) 1900 Route 31F, Suite 12 1160 Corporate Drive Macedon, N.Y. 14502 Regain Physical Therapy Village Fitness Farmington, N.Y. 14425 (315) 986-4655 3819 Monroe Ave. (Three locations) 924-1550 Website: www.brownstonept.com Pittsford, N.Y. 14534 Website: www.thompsonhealth.com/Health- 586-3819 1218 Mayberry Place Integrated Chiropractic Physical Services/Occupational-Medicine-HealthWorks Website: www.regainpt.com Macedon, N.Y. 14502 Therapy (315) 986-1528 (Two locations) Occupational and Environmental 16 Main St. Rochester Regional Health Physical Website: www.villagefit.com Medicine Hilton, N.Y. 14468 Therapy & Sports Rehabilitation (A division of the University of Rochester 392-8100 (Multiple locations) Medical Center; three locations) Physician Associations Website: www.integratedchiroandpt.com 2655 Ridgeway Ave., Suite 320 601 Elmwood Ave., Box 654 Rochester, N.Y. 14626 Rochester, N.Y. 14642 Greater Rochester Independent Kulp Physical Therapy 368-6600 487-1010 1331 E. Victor Road Practice Association Website: www.urmc.rochester.edu/ Website: www.rochesterregional.org Victor, N.Y. 14564 (A partnership of Rochester Regional Health occupational-medicine.aspx 742-8270 Strong Orthotics and Prosthetics and physicians) Email: [email protected] 100 S. Kings Highway, Suite 2500 Jewish Senior Life Transitional Care Website: www.kulpphysicaltherapy.com Clinton Crossings, Building D Program /Short-Term Rehab Program 4901 Lac de Ville Blvd. Rochester, N.Y. 14617 2021 S. Winton Road Lake Country Physical Therapy Rochester, N.Y. 14618 922-1525 Rochester, N.Y. 14618 and Sportscare P.C. 275-5321 Website: www.gripa.org 784-6395 241 Parrish St., Suite A Website: www.urmc.rochester.edu/ Website: www.jewishseniorlife.org/programs- Canandaigua, N.Y. 14424 orthopaedics/orthotics-prosthetics/index.cfm Monroe County Medical Society and-services/transitional-care 396-1400 (Professional organization of physicians and Website: www.lakecountrypt.com Thompson Health Rehabilitation Rochester Regional Health medical students) Services Occupational Medicine Services Lattimore Physical Therapy 132 Allens Creek Road 350 Parrish St. (Three locations) (Over 20 locations) Rochester, N.Y. 14618 800 Carter St. 1655 Elmwood Ave., Suite 130 Canandaigua, N.Y. 14424 473-7573 Rochester, N.Y. 14621 Rochester, N.Y. 14620 396-6050 922-4173 442-9110 Website: www.thompsonhealth.com/health- Email: [email protected] Website: www.rochesterregional.org/occhealth Website: www.lattimorept.com services/rehabilitation-services Website: www.mcms.org 28 HEALTH CARE SERVICES DIRECTORY | MARCH 2019

Rochester Community Individual National Council on Alcoholism and Drug Eldersource Senior Life LLC Practice Association Dependence —Rochester Area (Information and guidance regarding services (Advocates and consultants helping seniors (Provider network of physicians and allied (Substance abuse prevention, education, for seniors; a program of Catholic Family and their families make health care decisions) information and referral) health professionals) Center and Lifespan) 2425 Clover St. 1931 Buffalo Road Rochester, N.Y. 14618 16 W. Main St., Suite 200 Rochester, N.Y. 14624 1900 S. Clinton Ave. 424-2424 Rochester, N.Y. 14614 719-3481 Rochester, N.Y. 14618 Email: [email protected] 454-1490 Website: www.ncadd-ra.org 244-8400 Website: www.seniorlifegcm.com Website: www.rcipa.com Website: www.eldersource.org Open Door Mission 156 N. Plymouth Ave. Service Coordination at CP Rochester Retail Medical Supply Rochester, N.Y. 14608 Goodcare.com (Coordination of community services Providers 454-6696 (Personal and small-business health care and supports for adults and children with Email: [email protected] finance consulting) disabilities) Access Lifts & Ramps Inc. Website: www.opendoormission.com 500 Linden Oaks, Suite 110 3399 S. Winton Road 1523 Mt. Read Blvd. Pittsford, N.Y. 14625 Rochester, N.Y. 14623 Rochester Regional Health Behavioral Rochester, N.Y. 14606 419-7078 334-6000 ext. 2281 367-4851 Health Chemical Dependency Website: www.cprochester.org/service_ (10 locations) Website: www.goodcare.com Website: www.accessliftsandramps.com coordination2.asp 1565 Long Pond Road Rochester, N.Y. 14626 Healthy Baby Network American Homepatient Inc. 723-7366 (Training, information and support for Transportation Services 1847 Empire Blvd. Website: www.rochesterregional.org health and human service providers; health Webster, N.Y. 14580 Apple Transportation Inc. education, case management and support 787-0100 Rochester Regional Health Behavioral 375 Clay Road services for pregnant women) Website: www.ahom.com Access and Crisis Center Rochester, N.Y. 14623 89 Genesee St. 693 East Ave., Suite 200 427-7330 HearUSA Inc. Rochester, NY 14611 Rochester, N.Y. 14607 Website: www.rideapple.com (Two locations) 368-3950 546-4930 811 Ridge Road, Suite 102 www.rochesterregional.org/bhacc Email: [email protected] JFS Express Transportation Webster, N.Y. 14580 Website: www.pnmc-hsr.org (non-emergency transportation for seniors) 216-1080 Westfall Associates 441 East Ave. Website: www.hearusa.com (Programs and services for persons with co-occurring mental health or chronic pain Living Well Rochester Rochester, N.Y. 14607 461-0110 x108 Special Care Systems disorders) Marsha Raines & Associates LLC (Provider and integrator for health care 919 Westfall Road, Building B, Suite 60 (Elder care consulting and care Website: www.jfsrochester.org/programs/aging Rochester, N.Y. 14618 communications) management) 473-1500 Medical Motor Service of Rochester 1450 E. Ridge Road 95 Allens Creek, Building 1, Suite 106 Website: www.westfallassociates.com and Monroe County Inc. Rochester, N.Y. 14621 Rochester, N.Y. 14618 671-1180 (Non-emergency transportation) YWCA of Rochester & Monroe County 271-0400 Website: www.specialcaresys.com 608 S. Clinton Ave. Steppingstone Supportive Living Email: [email protected] Rochester, N.Y. 14620 (Housing for women in recovery who are Website: www.agingwellrochester.com Team AED making the transition to independent living) 654-7030 (scheduling) (AED placement, training and management) 175 N. Clinton Ave. Website: www.medicalmotors.org 93 W. Main St. Rochester, N.Y. 14604 Physician Business Solutions Webster, N.Y. 14580 368-2225 TTY: 546-5513 (Practice management services and software) Mercy Flight Central Inc. 872-7377 Website: www.ywcarochester.org 101 Lincoln Parkway 2420 Brickyard Road Website: www.teamaed.com East Rochester, N.Y. 14445 Canandaigua, N.Y. 14424 (800) 724-8218 396-0584 Westside Medical Supply Support Services and Website: www.physicianbusinesssolutions.com Website: www.mercyflightcentral.org (Two locations) Consultants 765 Elmgrove Road Relationship-Centered Health Care Monroe Ambulance Rochester, N.Y. 14624 Accessible Home Renovations of CP (Emergency and non-emergency ambulance (Leadership coaching and consulting) 227-8750 Rochester transportation, medical transportation, 277 N. Goodman St., Suite 311 Website: www.wmsupply.com (Accessible home renovations for older adults training) and individuals with disabilities and mobility Rochester, N.Y. 14607 1669 Lyell Ave. Substance Abuse/ issues) 721-9187 Rochester, N.Y. 14606 3399 S. Winton Road Website: www.rchcweb.com 232-9000 (emergency/ambulance); Rehabilitation Centers Rochester, N.Y. 14623 454-6211 (non-emergency transportation) 334-6000 ext. 1223 Rochester Equipment Leasing Inc. Webste: www.monroeambulance.com CASA - Trinity Website: www.cprochester.org/ (Prevention, education, treatment, referral, (Business financing, equipment leasing, loans) environmental2.asp and recovery services to those affected by 1173 Pittsford-Victor Road, Suite 250 Services for Seniors LLC drug use; multiple locations) Pittsford, N.Y. 14534 (Non-emergency transportation) American Cancer Society B. Thomas 4612 Millennium Drive 231-1550 31 Erie Canal Drive, Suite F Golisano Hope Lodge and Hospitality Geneseo, N.Y. 14454 Website: www.rochesterleasing.com Rochester, N.Y. 14626 991-5012 House 723-8760 (Lodging for patients and caregivers traveling Website: www.casa-trinity.org Rochester RHIO far from home for outpatient medical care Touching Hearts at Home (Nonprofit electronic health information Delphi Rise related to the patient’s cancer diagnosis) (Non-emergency transportation for older exchange) (Outpatient program) 1120 S. Goodman St. adults) 835 W. Main St. Rochester, New York 200 Canal View Blvd. Suite 200 50 Prince St., Suite 317 Rochester, N.Y. 14611 224-4900 Rochester, N.Y. 14623 Rochester, N.Y. 14607 467-2230 Website: www.cancer.org/treatment/ (877) 865-7446 271-7390 Website: www.delphirise.org supportprogramsservices/hopelodge/rochester-ny Website: www.grrhio.org Website: www.touchingheartsny.com HEALTH CARE ACHIEVEMENT AWARDS 29 THANKS TO OUR CORPORATE SPONSORS

PRESENTING SPONSOR VP Health Care® is a nationally recognized, regional not-for-profit Mhealth plan committed to having a positive impact on the health and well-being of everyone it serves. MVP cares for more than 700,000 members across New York and Vermont and is powered by the ideas and energy of more than 1,700 employees. MVP provides a wide range of health benefit plan options with the attentive service normally associated with a smaller company. MVP works collaboratively with more than 51,000 regional health care providers and facilities, and a national network of more than 960,000 providers. To help make health care more convenient, MVP has introduced new tools and technology, such as 24/7 online doctor visits that enable its members to see board-certified doctors from the comfort of their own home via a computer, tablet, or mobile device. For individuals, families and employ- ers, MVP is making health insurance simpler to understand, more convenient, more supportive and more personal. For information, visit www.mvphealth- care.com, on Facebook at www.facebook.com/mvphealthcare, and on Twitter at @MVPHealthCare.

SUPPORTING SPONSOR SUPPORTING SPONSOR

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Sue Adams-Price...... 2018 Mariellen Cupini...... 2012 Rose Agins...... 2015 John D’Souza...... 2015 Jim Ahearn...... 2015 Lori Dambaugh...... 2010 George Alfieris...... 2003 Douglas Della Pietra...... 2016 Alfred State College Health and Beatrice Deshommes...... 2012 Wellness Services ...... 2016 Stamatia Destounis...... 2009 Rebecca Alley...... 2017 Mathew Devine ...... 2018 Marco Altieri...... 2014 Tina Dickinson...... 2010 JoAnn Alwardt...... 2017 Kathleen Doerner...... 2014 Shirley Amos...... 2004 Ralph Doerr...... 2011 Holly Anderson...... 2014 Mary Dombovy...... 2015 Michael Apostolakos...... 2010 James Dooley...... 2010 Jo Ann Armstrong...... 2013 Volunteer Drivers...... 2006 Marie Aydelotte...... ….2018 Elaine Duckey...... 2014 Backstop: Multistage Recommendation Eastman Kodak Co. Health Group...... 2006 Tracking...... 2018 Eastman Kodak Mammography Ted Barnett...... 2003 CAD System...... 2005 Matthew Barnum...... 2003 Margaret Ecklund...... 2009 Holly Barone...... 2009 Ronald Epstein...... 2018 Cindi Barry...... 2011 Mary Erturk...... 2017 Baywinde Senior Living Community ...... 2003 C. 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A. Morris...... 2008 Thompson Health Information Sankar Sewnauth...... 2014 Management...... 2006 Betsy Morse...... 2004 Daryl Sharp...... 2012 Gail Ingersoll...... 2010 Arthur Moss...... 2003 Cheryl Sheridan...... 2011 Howie Jacobson...... 2012 Jeff Mothersell...... 2018 Bernard Shore ...... 2006 Babak Jahromi...... 2014 mPower app ...... 2016 Mark Siewert...... 2016 Linda Janczak...... 2005 Patti Murray...... 2004 SIMPLE...... …2018 Joseph Johnson ...... 2017 Nagendra Nadaraja...... 2012 Deborah Jones...... …2018 Joan Nowak ...... 2017 Joni Singer...... 2007 Brian Justice...... 2015 Sheila O’Brien...... 2018 James Sloand...... 2003 Michael Kamali ...... 2016 Thomas O’Brien...... 2004 Brad Smith...... 2005 Rev. Albert Kamm...... 2006 Elissa Orlando...... 2005 Joshua Smith...... 2016 Bob Kane...... 2009 Carol Ortis...... 2003 Nancy Smyth...... 2005 Diane Kane ...... 2017 Roger Oskvig...... 2013 Sidney Sobel...... 2004 Steven Kates ...... 2006 Robert Panzer...... 2004 SpaceOAR, Prostate HDR Brachytherapy .2017 Daniel Katz...... 2014 Robert Panzer...... 2005 Richard Speisman...... 2013 Timothy Keady...... 2007 Louis Papa...... 2009 Addie Spencer...... 2007 Richard Kennedy...... 2011 Art Papier...... 2007 Paul Speranza Jr...... 2014 Jasmine Kiley...... 2017 Walter Pegoli Jr...... 2017 Brad Stanton...... 2008 Ronald Kirshner...... 2013 Ralph Pennino...... 2004 Michael Stapleton Jr...... 2008 Harriet Kitzman...... 2015 Alice Pentland...... 2008 Janet Stets...... 2003 Bob Klimasewski...... 2006 Sharon Pepper...... 2011 Timothy Stevens...... 2010 Colleen Klix...... 2013 Richard Perez...... 2018 David Stewart...... 2008 Richard Kolb...... 2015 Peggy Petrone...... 2016 Laurence Sugarman...... 2011 Frank Korich...... 2016 Ann Marie Pettis...... 2010 Stephen Sulkes...... 2011 David Korones...... 2015 Susan Pettis...... 2012 James Sutton...... 2011, 2018 Ted Kremer...... 2012 Amy Pollard...... 2017 Moira Szilagyi...... 2007 Wanda Kudaj...... 2012 Allyson Prace...... 2003 Mark Taubman...... 2010 Rita Kuder...... 2011 Preferred Care “You’re In Charge!” Anna Lambert...... 2009 Program ...... 2003 Nancy Tourje...... 2009 Annette Leahy...... 2011 Stewart Putnam...... 2005 Michael Traphagan...... 2003 Carolyn Lee Mok ...... 2017 Timothy Quill...... 2012 Chantel Truax...... 2014 Kara Lincoln...... ….2018 Betty Rabinowitz...... 2015 Unity Hospital Intensive Nursing Steven Lipshultz...... 2003 Krishnakumar Rajamani...... 2014 Care Unit ...... 2017 Stuart Loeb...... 2013 Richard Reichman...... 2007 William Valenti ...... 2017 Cindy Lovetro ...... 2017 Ginny Reinholz...... 2003 Shelley VanLare...... 2015 Kelly Luther...... 2014 Steven Rich...... 2011 Rocco Vivenzio...... 2012 Patricia Rodier...... 2004 Thomas Richards...... 2014 Hill Haven Home Hemodialysis Program. 2015 Ruth Machiele...... 2015 Dona Rickard...... 2015 Ingrid Wander...... 2005 MACI...... …..2018 Kathy Rideout...... 2018 Amy Warner...... 2013 Scott MacRae...... 2008 Virginia Riggall...... 2011 Warren Webster...... 2010 Michelle Roach...... 2008 Sandra MacWilliam...... 2012 Mervyan Weerasinghe...... 2008 Mary Mahler...... 2013 Rochester Heart Institute Patient Tamra West...... 2013 Timothy Malia...... 2005 “Safety First” Project ...... 2003 Josephine Whang...... 2009 Michael Maloney...... 2008 Rochester General Hospital Mary Wicks...... 2011 Andrew Mangiacapre...... 2006 Cardiothoracic Team ...... 2004 David Williams...... 2008 Sharon Marble...... 2014 Robert Rose...... 2007 Steve Willmarth...... 2016 Brian Martin...... …2018 Ken Rosenfeld...... 2012 Rosa Wims...... 2003 Carol Maskiell...... 2016 Spencer Rosero...... 2012 H. Todd Massey...... 2014 Sally Rousseau...... 2015 Patricia Witzel ...... 2017 Raymond Mayewski...... 2013 Stacey Ruisi...... 2013 Robert Wood...... 2011 Robert McCann...... 2009 Charlie Runyon...... 2016 James Wood...... 2013 Robert McCann ...... 2016 Stephen Ryan ...... 2016 Richard Yarmel...... 2013 Timothy McCormick...... 2010 Jessica Salamone...... 2015 Wende Young...... 2003 Kathryn McGuire...... 2012 Jane Salamone...... 2014 Sy Zielinski...... 2015 Gary McIntyre...... 2010 Grace Sanford...... 2012 Balazs Zsenits...... 2018 MVP Health Care® honors those who make a significant impact on the quality of health care in our area.

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MVPad1903007_MVP Congratulates Healthcare Awards Ad_RBJ.indd 1 3/5/19 3:25 PM

MVPad1903007 Health Care Awards Celebratory Ad Publication: Rochester Business Journal Trim Size: 8.5” x 11” bleeds Production Date: 03.05.2017