And Health Care Services Directory

2019 AND HEALTH CARE SERVICES DIRECTORY See inside for a wealth of resources, from substance abuse centers to medical supplies PLUS: Area hospitals and physician group practices ranked 2 HEALTH CARE ACHIEVEMENT AWARDS | MARCH 2019 the reason for all we do. From nurses to doctors. From administrators to volunteers. UR Medicine is proud to offer a team that brings you excellent care every day. Congratulations to everyone from UR Medicine who was selected for a 2019 Health Care Achievement Award. Health Care Innovation LVAD Implantation Technique Heart & Vascular Health Care Staff Nicole Acquisto, PharmD Emergency Medicine Rachel Schult, PharmD Emergency Medicine Medical Professional Yvette Conyers, DNP, RN, FNP-C, CTN-B University of Rochester School of Nursing Mental Health Michael Scharf, MD Child & Adolescent Behavioral Health Nurse Christine Crawford, RNC-OB, C-EFM, SANE Thompson Health Physician Thomas Campbell, MD Highland Family Medicine Senior Care Timothy Lum, MD Highland Hospital Special Needs Tiffany Pulcino, MD, MPH Complex Care Center Get Volunteer Bud Wesley social Friends of Strong Memorial Hospital with RBJ @RBJdaily Facebook.com/RBJdaily go.rbj.net/RBJLinkedIn HEALTH CARE ACHIEVEMENT AWARDS 3 TABLE OF CONTENTS AWARD RECIPIENTS 21 Hospitals List 22 Physicians Group Practices List HEALTH CARE INNOVATION MENTAL HEALTH PILL -- Smart Opioid Dispenser ...... 4 Joseph Majauskas ................... 12 Health Care Resources Cognivue ................................. 4 Michael Scharf ....................... 13 23 Alternative Health Care/Wellness Centers LVAD Implantation Technique ........ 5 A. Peter Ziarnowski .................. 13 23 Community Organizations and Health Associations PHYSICIAN SENIOR CARE Thomas Campbell ..................... 5 Gail Brocious ......................... 14 24 Education/Training Scott Feitell ............................... 6 Patricia Hoke .......................... 14 24 Health Plans/Employee Benefits/ Michael Mendoza ..................... 6 Timothy Lum ............................ 15 Third-Party Administrators 25 Home Care Providers NURSE SPECIAL NEEDS Erin Collier ............................... 7 Susan Chlebowski ................... 16 25 Medical Specialty Services and Treatment Cristine Crawford ...................... 7 Tiffany Pulcino ......................... 16 26 Mental Health Services Mary Fran Venturelli-Kolbuc ......... 8 Suzanne Rosso ........................ 17 27 Occupational Health Services MANAGEMENT STAFF 27 Physical Therapy/Sports Medicine Mark Cronin ............................. 8 Nicole Acquisto & Rachel Schult .... 17 27 Physician Associations Mark Klyczek ........................... 9 Christopher Dool ..................... 18 28 Retail Medical Supply Providers Maureen Loyal ........................ 10 Kim Sadwick .......................... 18 28 Substance Abuse/Rehabilitation Centers MEDICAL PROFESSIONAL VOLUNTEER 28 Support Services and Consultants Tonya Brooks .......................... 10 David Beck ............................ 19 28 Transportation Services Yvette Conyers ........................ 11 George and Thelma Haizlip ...... 20 Alexis Johnson ......................... 12 Bud Wesley ........................... 20 29 Event Sponsors 30 Past Honorees PUBLISHER Suzanne E. Fischer-Huettner EDITOR WELCOME Ben Jacobs SPECIAL PRODUCTS EDITOR The Rochester Business Journal’s Health Care Achievement Awards recognize Dick Moss excellence, promote innovation and honor the efforts of people and organiza- COPY EDITOR Bill Alden tions that have a significant impact on the quality of health care in the Roches- RESEARCH DIRECTOR ter-Finger Lakes region. Andrew Green DIGITAL CONTENT MANAGER The honorees profiled in this publication were chosen from nominations Kelly Plessinger submitted by community members, who were asked to supply biographies, WRITER Travis Anderson testimonials and materials describing ACCOUNT MANAGERS Jean Moorhouse measurable results. Award recipients Michelle Sanfilippo will be recognized at the Health Care PUBLIC NOTICE & ADVERTISING COORDINATOR Achievement Awards luncheon at noon Rachel Zachary on Friday, March 22, at the Hyatt Re- AUDIENCE DEVELOPMENT MANAGER Tracy Bumba gency Rochester. MARKETING & EVENTS The Presenting Sponsor for this event COORDINATOR Jessica Sims is MVP Health Care. Supporting Spon- GRAPHIC DESIGNER Kuda Munyawiri sors are the University of Rochester SPECIAL PROJECTS SUPERVISOR Simon Business School and Cognivue. Kady Weddle 4 HEALTH CARE ACHIEVEMENT AWARDS | MARCH 2019 New pill dispenser a practical answer to opioid crisis epidemic,” says Heitzenrater, who now works in the adult Idea catches interest emergency department at Rochester General Hospital. “I had that extreme privilege.” of federal government Her husband’s original concept, through partner- orking in emergency medicine, Afton Heit- ship with ROBRADY design, is known as the Prescribed zenrater sees the mental and physical ramifi- Interval Limit Lock, or PILL. This tamper-evident plastic Wcations of addiction on a regular basis. Such container limits a patient to his or her prescribed dose heartbreaking situations often leave loved ones and of medication. A digital timer on the container displays a health care providers feeling helpless. countdown clock until the patient is scheduled—based on their prescription—to take the medicine. When the timer reaches zero, the patient can access the medica- HEALTH CARE INNOVATION HONOREE tion. The timer then resets and the container again is PILL - Smart Opioid Dispenser locked until it is time for the next dose. In addition to setting the intervals for medication access, pharmacists and medical professionals are able to Seven years ago, as an orthopedic physician assistant, review information to monitor the patient’s usage habits, Heitzenrater (pictured at left) received nine calls for opi- a safeguard against abuse, accidental misuse, addiction, oid prescription refills during a single morning. Frustrated and accidental overdose. When the product hits the by the scope of abuse and addiction, she later discussed market, it is expected to lead to less substance abuse, her concerns with her husband, Jeff. fewer overdose related deaths, and big cost savings. Even After talking about how medication is administered the most conservative estimates — based on 10 percent via pumps in the hospital, her husband had the idea to effectiveness — show PILL could yield a savings of $22 insert similar technology into a pill bottle to control the million per day and prevent 12 overdose deaths daily. time that elapses between doses of medication at home. Colleagues aren’t surprised that Heitzenrater is They partnered with Joseph Bujalski and others to create involved with such a novel idea. The 30-year-old Spen- a dispenser that makes a single pill available to a patient at predetermined time intervals. Heitzenrater eventu- cerport resident is known for her dedication to patient ally found herself meeting with members of the federal safety and quality. As the emergency department’s lead government to discuss the unique concept. She traveled quality improvement clinician, she helps to facilitate qual- to the nation’s capital, sharing the idea with the Food and ity reviews, manages patient feedback, and is involved in Drug Administration, Department of Health and Human multiples aspects of patient safety. Services, and Drug Enforcement Administration. “The emergency department is a daunting place, “There are not many people, let alone physician brimming with bedlam, and it is all too easy for details to assistants, that get to sit in front of these governmental get overlooked and people to be inadvertently harmed,” organizations to share a revolutionary medical device says Constance Vernetti M.D. “Afton has spent her career in the midst of a public health crisis, such as the opioid trying to corral this cacophony of chaos.” Cognivue’s computerized test evaluates brain function sales, marketing, finance, operations, and research to de- System helps eliminate biases velop and grow a successful business that will truly make a difference in people’s lives,” says O’Neill, 50, of Webster of old-style cognitive exams (pictured at right). “While I wasn’t part of the original team that developed and launched the technology, I lead ognivue, the world’s first FDA-cleared, computer- an amazing team that is working to significantly improve ized test of cognitive function, is a personalized, every facet of the business to ensure long-term, sustain- consistent and reliable way to obtain an overall C able growth, and the success of the company.” assessment of cognitive health. Cognivue is patient-centric and science-driven. It is Cognition is one of the most important functions of based on adaptive psychophysics technology and more the brain. Cognitive issues may be related to a variety than 15 years of research. Protected by at least 17 pat- of causes and manageable conditions. Some issues may ents, its scientific algorithm uniquely calibrates each indi- be caused by poor lifestyle choices and others may be viduals’ motor and visual abilities, continuously adapting caused by diseases or conditions that can be optimally to the patient’s performance and providing a customized treated and managed. test specifically for each patient. This innovative technol- Cognivue assesses all cognitive domains with a highly ogy changes the cognitive testing landscape. sensitive, 10-minute test that is supported by the innova- “Our owner, Tom Golisano, said it best, when he

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