Does alcohol and sport sponsorship Contents go together?

The UK Portman Group organised an drinking message in this high profile way The Importance of Diet in interesting debate in December on and are delighted with the co-operation Conjunction with Wine Alcohol and Sport, entitled ‘Booze, we have received from the clubs.” The Consumption Balls and Boundaries: commentaries ads feature the men in a lively bar setting. by Creina S Stockley Page 4 on alcohol and sport’. The gist of the O’Neill advises drinkers to ‘…try not to debate was a verdict by those involved hit the bar too often’, whilst McLeish says Beer, Silicon & Bone Density in sport that, in contrast to other icons ‘if you’re going to chat someone up, it from TV or the pop world, they are a helps if you can speak’. Both ads end by Professor Jonathan Powell good model of sobriety. For to be a with the message from Carling ‘Enjoy Page 5 top sportsperson, you need to be fit your night. Take it Easy’. and would only drink in moderation. Do People Drink More If they They did not see alcohol sponsorship Alex McLeish said: “As manager of Develop Coronary Disease of teams or clubs as a bad example to Rangers Football Club, I am keen to by Dr Arthur Klatsky Page 6 the young and felt the any promote sensible drinking and was encouragement of sports from grass delighted to be able to participate in this roots level can only lead to good in an campaign to help deliver this important increasingly ‘couch potato’ society. message ”. Carling worked closely with Drink Pocket Book 2004 review the Scottish Health Executive and Page 8 On cue with this message, Carling, the Alcohol Focus Scotland to ensure that UK’s biggest selling lager, launched a their ads complement existing campaigns Alcohol & Your Child - Fact Sheet unique TV advertising campaign to and supports the Scottish Alcohol promote sensible drinking. The campaign Strategy. Interestingly the personalities Diageo Corporate Citizenship on Scottish TV channels in December, were not paid. Report unites Football Managers Alex McLeish and Martin O’Neill to deliver a Deputy Minister for Health Tom McCabe The Benefits of Moderate Beer said: “Changing cultures surrounding stay sober but have fun message to Consumption Page 9 Scottish drinkers. Mark Hunter, of drinking is a key aim of the Executive’s Carling’s parent company Coors Brewers Plan for Action on alcohol problems, Wine Report 2004 published in January 2002. The Plan sets Limited commented: “We at Carling are by Tom Stevenson proud to use the scale of our brand and out a range of action to reduce alcohol- our unique position as Old Firm sponsors related harm, but makes clear that to help drive home the responsible changing Scotland’s long standing drinking patterns cannot be achieved by AIM Profile-Tedd M Goldfinger the Executive alone. It requires a DO, FACC Page 10 concerted effort from a range of bodies including the drinks industry, and the EU Smoking Ban in Public campaign....is exactly the kind of initiative Page 10 we want to encourage.”

Finding role models for predominently male binge drinkers is not an easy task, Volume 13 No.1 encouraging prominent sports January/ February personalities to promote moderation makes sense. 2004

1 News from around the2 world

AIM Digest PO Box 2282 BATH, BA1 2QY, UK Australia Tel: (44) (0)1225 471444 Fax: (44) (0)1225 427444 An Australian government report in approved the 2004 budget , which e-mail: [email protected] December found 31,133 people died includes an amendment to outlaw alcohol Web sites: www.aim-digest.com from alcohol abuse between 1990 and imports, starting on 1 January 2004. www.drinkingandyou.com 2001. The report found there was an Islamic parties in Algeria would like to Annual Subscriptions to AIM “alarming” increase from 1% to 9% in ban the sale of alcohol altogether. Single subscription to AIM Digest on- liquor drinking by teenage girls because Abdelatif Benachenhou, Finance line(published bi-monthly) £100 or $175 Corporate subscription level of £500 or $875 of advertising images and pre-mixed Minister warned at the time the for AIM Digest on-line and the monthly drinks.Imparja, the central Australian ammendment is likely to affect the highlights. television station, which reaches a wide country’s hotels and restaurants and Please make cheques/drafts in British pounds and often remote Aboriginal audience, is increase the already booming trade in sterling or dollars payable to AIM Digest at the above address or email to screen liquor advertising for the first contraband. via:[email protected] time. Alcohol abuse is a politically Peter Duff – Executive Chairman, sensitive issue among Aboriginal EU tel: (44) (0)1225 471444 communities and in the nation as a whole. European Commissioner, President email: [email protected] Imparja chief executive Alistair Feehan Helena Conibear – Editorial Director, Romano Prodi has reassured media groups tel: (44) (0)1300 341305 said liquor advertising would be vetted that he will not be taking a heavy-handed email: [email protected] and 30% of the income would be spent approach to alcohol advertising. Some Elisabeth Holmgren – Director US operations on abuse programmes in communities. feared the Commission would try to block tel: 001 925 9343226 email: [email protected] Sweden all advertising of alcoholic drinks, having already cracked down on tobacco Sherry Webster – Communications Manager The prospect of tax cuts for alcohol sold tel: (44) (0)1225 471444 promotions. Prodi told a delegation of email: [email protected] in Sweden were dealt a blow yesterday, European publishers he had no intention Alison Rees - Publishing Assistant despite a similar move in Denmark, when of introducing a ban on alcohol email: [email protected] Prime Minister Goran Persson said advertising. SOCIAL, SCIENTIFIC AND MEDICAL neither alcohol market deregulation, nor COUNCIL alcohol excise duty reduction will be Peter Duff – Chairman UK carried out in the country in the coming UK Helena Conibear -Editorial Director UK years. The Swedish press said that Persson The Queen’s Speech in November Elisabeth Holmgren - Director US USA announced National ID cards for the UK. Dr. David Bond Canada considers it a detrimental move for the country to privatise either the state-owned This is seen as important by the trade in Francois Booyse PhD USA stamping out underage drinking, currently Morris Chafetz, MD USA drinks producer Vin & Spirit or alcohol one of the problems being scrutinised by Prof. R Curtis Ellison USA retailing monopoly Systembolaget. The the Prime Minister’s Strategy Unit on Harvey Finkel M.D. USA Swedish government considers it its role Tedd Goldfinger DO, FACC USA Alcohol Harm Reduction. Prof. Dwight B Heath USA to keep a strong control over the Arthur Klatsky M.D. USA consumption of alcohol in the country. Quentin Rappoport, WSA director, said: Alfred de Lorimer M.D. USA Persson fears that privatisation of the “We have been calling for a nationally- Prof. Oliver James UK drinks companies would lead to an recognised identity card for many years Christopher Jarnvall Sweden aggressive marketing environment and and are delighted to see that the draft Bill Australia Dr. Philip Norrie, MB BS Australia will be put before Parliament in the next Prof. Jean-Marc Orgogozo France increased consumption.Sales at the Stanton Peele PhD USA Swedish state-owned alcohol retailing session. The drinks industry sees ID cards Harvey Posert USA monopoly Systembolaget have been hit as a crucial part of solving the problem Dr. Erik Skovenborg Denmark by Demark’s decision to cut its alcohol of alcohol misuse as, despite increased Creina S. Stockley Australia excise duties. According to reports in the retailer training and industry-led voluntary Dr. Thomas Stuttaford UK local press sales in the company’s southern proof of age schemes, too many under- Dr. Elizabeth Whelan USA operations fell by 17.2% year-on-year in 18s still manage to buy alcohol. A simple The publisher takes reasonable care to ensure the accuracy of quotations and other information contained herein, but October 2003. Denmark cut its alcohol system of ‘no ID card, no sale’ will is not responsible for any errors or omissions. Opinions and virtually solve the problem overnight.”ID recommendations quoted herein are usually excerpted, excise duties by 47% on October 1, 2003. digested or condensed, may be edited for continuity, and are cards are one of several measures put only part of the opinions and recommendations expressed Algeria forward by the WSA to the Strategy Unit in the original sources, which should be consulted for details. Imports of alcoholic beverages into for tackling alcohol misuse. advertising © AIM Digest 2001. All rights reserved. Material may be reproduced with attribution to AIM. Algeria will soon be banned. The upper code for alcoholic drinks. See report on Published by: AIM Digest, house of the country’s parliament page 3. PO Box 2282, BATH, BA1 2QY, UK

2 Social and Policy News 3

Health Warning on Beer UK: WSA sets out alcohol French Government Makes Bottles harm reduction proposals Road Safety a Priority A UK Brewer, Cains Brewery, which sells In response to a government interim report The French government reports that road 120 million pints a year, will stamp its on alcohol harm reduction, the Wine and deaths fell by over 20% in 2003 due to a products with warnings on bingeing, Spirit Association (WSA) has released its government campaign fighting drunk drink driving & other health concerns. It own recommendations. The WSA argues driving. However, as highway fatalities will be first in Britain to do so. The label against any suggestion that alcohol remain the highest in Europe, French will read; ‘Alcohol advice: Robert Cain advertising should be banned, pointing out authorities want to continue with initiatives supports responsible drinking. Excessive that the French attempt via the Loi Evin, asking motorists to refrain from drinking. drinking can cause harm. Observe the in place for ten years now, to control The wine industry has been concerned daily guidelines for sensible drinking. Do alcohol consumption by banning alcohol advertising has failed to produce results: about the sharp sales drops in restaurants not drink and drive.’ The company will alcohol consumption has not fallen since saying that these campaigns unnecessarily also show how many units of alcohol the ban was in place. The association also scare consumers. An industry group is each bottle contains. Brewery boss points out that beer and spirits, which are initiating a $ 350,000 initiative to educate Sudarghara Dusanj said: “We don’t think heavily marketed and advertised, are not motorists to not necessarily abstain to be the heavy drinking culture can be turned improving sales. Sales of wine, which sees within the .05BAC level required by French around overnight. But we think it’s comparatively little advertising, are growing law. Through this initiative alcohol, breath important that the industry takes positive rapidly. The WSA also warned that high tests have been distributed to restaurants action about it.” tax rather than being a deterrent to misuse, across France. actually helps to fuel the problem via cheap New Zealand/Australian smuggled alcohol getting into the hands The Bordeaux wine council decided to advertising code of underage drinkers. react to falling sales in restaurants and this has had a domino effect throughout the The New Zealand government is looking The WSA has produced its own plan for industry. Bordeaux is currently running a into the possibility of a single code for how the drinks industry and the campaign designed to stop falling sales of liquor advertising between New Zealand government can work together to change wine in restaurants by issuing ‘doggy bags’ and Australia. The Liquor Advisory so that people can take their unfinished Council, on behalf of the Ministry of the country’s drinking culture. The WSA wants to create a more Mediterranean bottle of wine home. The Alsace wine Health, will investigate the move. council has decided to follow suit and other approach to drinking; one where people regions will follow suit over the coming The decision has been welcomed by the enjoy moderate but regular consumption months. Association of New Zealand Advertisers and public drunkenness is frowned upon. (ANZA), an organisation which Other recommendations include the represents advertisers involved in the US Dates for your Diary beer, wine and spirits sides of the alcohol introduction of a national identity card industry. ANZA executive director scheme, the active promotion of sensible Jeremy Irwin told : “An drinking (following on from anti-drink AIM will be holding two review eventual transtasman liquor advertising driving adverts) and tightening up the meetings to debate important current regime would offer some real benefits to application of the ITC advertising code. alcohol related issues in Washington D.C sectors of the liquor industry.” Other suggestions include encouraging and Napa. The meetings will commence at 9.30am and will end with a light lunch. The association plans to promote the voluntary unit labelling on drinks, voluntary sensible drinking messages on current self-regulatory liquor advertising Tuesday March 23 2004 at the Stag’s alcohol advertising and finally conducting structure to the Liquor Advisory Council. Leap Wine Cellars , 5766 Silverado Australia also operates a self-regulatory research into influences upon drinking Trail, Napa, California 94558 AIM advertising code for liquor. According to behaviour and use the findings to inform wishes to thank Warren Winiarski for Irwin, both country’s codes are quite education and communication hosting this event. similar. Nicki Stewart, Chief Executive programmes. WSA chairman Quentin of the NZBWSC - We welcome the opportunity to work towards Rappoport said: “The industry recognises Tuesday March 30, 2004 at the harmonisation in alcohol advertising with that there is a significant problem of International Center for Alcohol Australia. New Zealand has a good self alcohol misuse in this country. A joined- up approach is required from Policies, 1519 New Hampshire regulatory system in place and has just Avenue, NW, Washington DC 20036 completed a successful alcohol Government, industry and the AIM wishes to thank Marcus Grant for advertising review. Our advertising code professions to bring about a change of for alcohol works well and we look culture, but we firmly believe that this is hosting this event.Please contact forward to the harmonisation achievable in the long term”. [email protected] discussions.

3 Featured Articles 4

The Importance of Diet in Conjunction with Wine Consumption by Creina S. Stockley, Health and Regulatory Information Manager, The Australian Wine Research Institute considered as two to four glasses of wine If the antioxidative effects of the wine- containing 10 g of ethanol per day (Jackson derived phenolic compounds are dose et al. 1992, Palomaki and Kaste 1993). dependent, then the daily consumption of wine would also be required for Indeed, the moderate consumption of wine maintenance of an appropriate has been observed to supplement the concentration in blood plasma and tissues. cardioprotective effects of an already high For example, approximately 10 µmol/L of phenolic diet, and more importantly, to total phenolic compounds is required for counter the harmful effects of a high fat diet significant antioxidative activity in vitro on blood clotting, endothelial function and (Frankel et al. 1993). lipid oxidation, which contribute to the development of cardiovascular disease Thus, the regular consumption of wine, A recent paper in the New England Journal of (Leighton et al. 1999, Curveas et al. 2000, which has been determined as daily, Medicine concluded that “greater adherence Mezzano et al. 2001, Mansvelt et al. 2002). maintains the effects on blood clotting, to the traditional Mediterranean diet is Furthermore, it has been observed that when systolic blood pressure (Klatsky et al. 1977, associated with a significant reduction in total subjects are on a low phenolic diet the Gillman et al. 1995, Klatsky 1995) and mortality” (Trichopoulou et al. 2003). This regular consumption of red wine in the DNA, as well as promoting any potential conclusion is supported by a 30 year follow- short-term is unable to improve endothelial longer-term effects on the antioxidant up study in seven countries, which considered function or prevent the oxidation of lipids capacity of plasma. It is therefore allied with the association between diet and such as LDL (Greenrod et al. unpublished maximal cardio- and cancer-protection cardiovascular disease and cancer (Farchi et data). (McElduff and Dobson 1997). al. 1992, 2000). Beneficial components of a Mediterranean-style diet include the daily Conversely, binge drinking, which is consumption of fruits and vegetables, which In addition, wine consumers have generally considered to be the consumption of re typically contain a high concentration of been observed to have fewer risk factors for than six standard drinks per drinking phenolic compounds, and are associated with cardiovascular disease compared with beer session, is seen to significantly increase a reduced risk of cardiovascular disease and spirits consumers (Klatsky et al. 1990, systolic blood pressure, which significantly (Grundy 1986, Block 1992, Block et al. 1992, Klatsky and Armstrong 1993, Gronbaek et increases the risk of a heart attack or stroke Ames et al. 1993, Hertog et al. 1993, Kinsella al. 2000, Jensen et al. 2002). This is reflected (Hillbom and Kaste 1981, Kozarevic et al. et al. 1993, Halliwell et al. 1995, Willett et al. in an approximately 25 to 35% lower risk of 1983, Hillbom et al. 1984, Donahue et al. 1995, Renaud 1996, Ness and Powles 1997). cardiovascular disease for wine consumers 1986, Suhonen et al. 1987, Renaud and Ruf Cardiovascular disease accounted for 40 % compared to consumers of beer and spirits, 1996). of all deaths in Australia in 1998. respectively (Klatsky 2003), which is Traditionally, wine has also been considered purportedly related to diet, alcohol The typical diet of an Australian has evolved a component of a Mediterranean-style diet consumption patterns and lifestyle over the past 40 years from a diet higher in (Farchi et al. 2000). Moderate wine characteristics. For example, wine consumers fats and lower in phenolic compounds consumption as an integral part of any daily generally consume a Mediterranean-style (Noah and Trusswell 2003). In 2003, diet has become increasingly important. This diet (Tjonneland et al.1999) where wine, in Australia’s consumption of the primary is apparent from many of the clinical studies comparison to beer and spirits, is generally components of a Mediterranean-style such that have been undertaken on the effects of consumed with the food, slowly or over a as cereals, wheat, rice, maize, potato, pulses, wine and the wine-derived phenolic longer period of time, which would olive oil, other vegetable oils, vegetables, compounds on the risk of developing or attenuate a high blood alcohol concentration fruits, wine, meats, animal fats, milk, milk dying from cardiovascular disease. This is also associated with cellular and tissue damage, products and fish, is now generally within exemplified in an epidemiological study prolong any acute and short-term the range of the 18 Mediterranean countries assessing the geographical distribution of antioxidative and blood clotting effects, and (Noah and Trusswell 2003), although our cardiovascular disease in Spain, one of the prevent any rebound effects of the ethanol consumption of wine is generally a little less. 18 Mediterranean countries. A higher rate of components of the beverage (Klatsky 2003). Paradoxically our risk of cardiovascular cardiovascular disease was observed in those These acute local effects on blood clotting disease generally remains greater, which Spanish regions which consumed less wine, are temporary and return to normal within suggests that cigarette smoking, lifestyle, despite having, overall, a Mediterranean-style 24 hours (Renaud et al. 1984, Renaud et al. obesity and genetic predisposition may also diet; the general rate of cardiovascular disease 1992, Hendriks et al. 1994), as are the effects be important risk factors for cardiovascular was, however, still less than that of countries on free radical damage to DNA, which disease. consuming a higher fat and lower phenolic return to baseline or normal within eight compound diet, such as the USA (Rodriguez hours (Fenech et al. 1997). The lowering For a list of references, please contact Artalejo et al. 1996). The amount of wine effects of wine consumption on systolic [email protected] A associated with a reduced risk of blood pressure are also readily reversible; ¾ full list of references will appear on the cardiovascular disease is generally within seven to 14 days (Puddey et al. 1985). AIM Gateway in March.

4 Featured Articles 5

Beer, Silicon & Bone Density Wine & Healthy by Professor Jonathan Powell, King’s College, London Lifestyle The Canadian Vinter Association has pub- in silicon with values, typically, of 20mg/ lished a leaflet containing useful facts L and varying from 10-40mg/L. about the benefits of wine consumption The extract below is from a paper in moderation. It discusses wine as part presented at the Beer and Health Moreover, silicon occurs in beer in its conference held in Brussels in November well-absorbed and bioactive form (i.e. of a healthy lifestyle, moderate wine con- by the Brewers of Europe. orthosilicic acid). Recent collaborative sumption and modern scientific research, work with Brewing Research wine and the benefits to health, the tradi- International (UK) indicates that ‘hot tional healthy Mediterranean Diet Pyra- It has long been recognised that mashing’ during the brewing process is mid and lists naturally occurring com- excessive consumption of alcoholic chiefly responsible for the release of pounds found only in wine that benefit beverages negatively impacts upon soluble silicon from the cereal husks into health. It well-produced and is an easy and bone health- as it does for most the final beverage. informative read - ideal to have on any organs and for overall mortality. Professor Powell said: “Recent data bar, although it is for educational purposes However, recent data indicate that indicate that moderate consumption of only and the CVA emphasise they are not moderate consumption of alcoholic alcoholic beverages is positively encouraging over-consumption of alco- beverages is positively associated with associated with bone mineral density – a hol or drinking & driving. bone mineral density which is a marker of bone health. Copies can be obtained from: Canadian Vint- marker of bone health. ners Association, 440 Laurier Avenue West, “One of the possible explanations for Suite 200, Ottawa, Ontario K1R 7XG Although a number of biochemical this benefit is the presence of silicon in Email:[email protected] pathways have been described whereby beer. A series of experiments strongly Website:wwww.canadianvintners.com ethanol per se may affect bone health, suggest that silicon plays a vital role in we have considered the impact of an bone health. additional component of alcoholic US Labelling beverages- and especially beer- namely Cereals are the major source of dietary silicon. It has been argued for many years silicon and beer contains high levels in US Consumer groups have lobbied that silicon is an essential trace element an easily absorbable form. ‘Hot mashing’ government for the introduction of although absolute evidence for its during the brewing process is chiefly uniform advice labels on beer, wine and biological role in mammals still remains responsible for the release of soluble spirits. The National Consumers League, unproven: in particular silicon from the cereal husks into the the Center for Science in the public biochemicallcellular sites of action final beverage. interest and others petitioned the Alcohol remain unknown as do silicon and Tobacco Tax and Trade Bureau transporters or responsive proteins. In Professor Powell was appointed as Head of (TTB) to put advice labels on alcoholic plants and lower animals, however, MicroNutrient Research at the MRC Centre beverage containers detailing “alcohol substantial evidence is beginning to for Human Nutrition Research, Cambridge facts.” such as alcohol content, serving accumulate for silicon biochemistry (UK) on Oct 1 2003. He was also appointed size, amount of alcohol per serving, while, in mammals (including humans), to a visiting Chair of Medicine at Kings College, number of calories per serving, a series of experiments strongly suggest London, where he retains a research group in ingredients, the number of standard that silicon plays a vital role in bone gastroenterology and nutrition. His major drinks per container, and US Dietary health. In nature silicon exists almost research interests are the biology and Guidelines’ advice on moderate drinking exclusively bound to oxygen and in the biochemistry of silicon, the gastrointestinal for men and women. body mostly as soluble silicate, termed absorption of iron and the absorption and orthosilicie acid. This is also the form of Distilled Spirits Council president Peter immune-potientating activities of fine and silicon that is absorbed from the diet. H. Cressy, said: “The petition filed would ultrafine dietary particles. Diseases of interest require the addition of basic nutrition are Crohn’s Disease and osteoporosis. Females ingest less than males and older facts for beverage alcohol products. Some individuals ingest less than younger ones. beverage alcohol products already have In the Western world about 20-50mg this information on their packaging.” He dietary silicon is ingested per person per added: “We look forward to providing day. Cereals are the major source of our views to TTB during any rulemaking dietary silicon and beer is especially rich proceedingswhich may evolve.”

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Do People Drink More If They Develop Coronary Disease or Know About Medical Benefits of Alcohol? by Arthur Klatsky M.D.

Introduction A letter was sent in 2000 which 0.05) was that a larger percentage of included a copy of the 1978-85 CHD subjects stopped smoking. It is now clear that coronary heart questionnaire.Questionnaire data Proportions of persons decreasing disease (CHD) risk is lower among were returned by 247 CHD subjects total drinking substantially light-moderate alcohol drinkers than and 567 controls (mean age = 70). outnumbered those increasing among abstainers. Consistency in Responders and nonresponders were drinking (33% vs 15%; p < 0.001). observational studies plus plausible similar in demographic traits and Persons reporting decreased liquor or mechanisms for CHD protection by baseline habits. The average interval beer drinking outnumbered those alcohol lead many scientists to accept between original and repeat reporting increases by > 2/1; for wine a causal relationship (1-3). Media questionnaires was 19.8 years. this ratio was ~ 1.5/1 (p < 0.001 for dissemination and advice by health Telephone interviews were granted by each type). professionals has made much of the 187 CHD subjects and 382 non-CHD Coronary Disease Results in public aware of benefits of light controls with no major demographic drinking. There is concern that such Decreased Drinking or habit differences. At interviews At telephone interview both cases and knowledge, perhaps especially in CHD history was confirmed and persons at CHD risk, might lead some controls were more likely than on subjects were queried about the nature written questionnaires to report to inappropriately start drinking or to and reasons for changes in drinking. become heavy drinkers (4-5). Except reduced drinking with CHD subjects Subjects were also asked: “Have you (52%) more likely than controls (41%) for anecdotal assertions, little data heard of health benefits of light to have been presented about this to so report (p = 0.01). This reduction moderate drinking?” and if “yes”: by CHD subjects was substantially potential problem. A recent study (6) “What benefits have you heard examined this concern. attributed to cardiovascular disease, about?” Responses were coded as diabetes or medication (Table 2). A 20 Year Follow-Up Study “medical - cardiovascular”, “medical Nonmedical reasons for reduced – non-cardiovascular”, or “non- drinking were similar in cases and Subjects were drawn from 63,422 medical”. controls (39% vs. 36%, p = white or black men and women who Few Start or Increase Drinking 0.6).Reductions because of cardio- supplied alcohol drinking information vascular disease were reported by in 1978-85 at voluntary health On questionnaires 55/ 58 baseline persons who previously drank one- examinations offered to members of non-drinking CHD subjects and 106/ two drinks/day (25% of cases vs. 7% a prepaid health care plan and who 117 controls remained nondrinkers in of controls; p = 0.003) and those who remained members in 1999. An 2000. Of those starting drinking, 1 previously drank once/month but once/month. Among controls) reported being told by their and three light-moderate drinking CHD subjects who were drinkers in doctor to increase drinking. groups, 3542 persons were later 1978-85, 18% (34/189) became Knowledge of Benefit hospitalized for CHD; 400 of these abstainers by 2000; identical to the were randomly selected as survey proportion of controls that became Most (81%) responders had heard of subjects. Several closely matched nondrinkers (82/450). Table 1 shows benefits of drinking, with men, white controls with no CHD were selected case/control comparisons of persons, college graduates and for each CHD subject. questionnaire data; the only drinkers (both in 1978-85 and 2000) statistically significant difference (p < more likely to have heard. Benefit by

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wine or red wine was specifically The subjects who reduced intake practitioners who advise CHD mentioned by 26%; none mentioned because of CHD or medications patients or persons at high CHD risk. liquor or beer. Six CHD subjects and were largely established light drinkers Problem drinking seems an unlikely 6 controls stated health benefit as a at little risk of alcohol-related result of knowledge about benefit of reason for increased alcohol intake, problems. In CHD patients light light/moderate intake. with one of these 12 reporting >3 drinking has been associated with drinks/day in 2000. Of all 18 persons reduced mortality and heart failure Arthur L. Klatsky, MD Division of Cardiology, Department of Medicine and (7 CHD cases, 11 controls) reporting risk (7) and very light drinkers who Division of Research Kaiser Permanente increased drinking to > 3 drinks per modestly increase intake may lower Medical Care Program, Oakland CA. He day in 2000, 13 had reported 1-2 per risk of cardiovascular disease (8). It is also a valued member of the AIM Social, day and 5 less than daily drinking in is thus probable that some CHD Scientific and Medical Council. 1978-85. Ten of these persons were patients incurred increased risk by interviewed; 9 had heard of alcohol’s reducing or stopping light drinking. REFERENCES benefits. Heavy drinking should always be 1. Fagrell B, DeFaire U, Bondy S, Gronbaek Are CHD Patients Getting the Wrong avoided and alcohol should be M et al. The effects of light to moderate drinking Message? on cardiovascular diseases. J Intern Med 1999; avoided in combination with other 246:331-340. Over 20 years these relatively elderly central nervous system depressants 2. Rimm E, Klatsky AL, Grobbee D, subjects were far more likely to reduce or with drugs having an antabuse- Stampfer MJ. Review of moderate alcohol drinking or quit altogether than to like effect. It is difficult to assess the consumption and reduced risk of coronary heart increase intake. Only a few reported common injunction to stop light disease: Is the effect due to beer, wine, or spirits? new heavy drinking; none of these had drinking because of potential British Medical Journal 1996;312:731-736. been abstainers. Even the substantial medication interactions. One review 3. Klatsky, AL. Drink to your health? majority that had heard of medical (9) states “most studies assessing Scientific American 2003;288:74-81. benefit by alcohol were more likely to alcohol-medication interactions 4. Casswell S. Public discourse on benefits of decrease than to increase intake over focus on the effects of chronic heavy moderation: implications for alcohol policy the years. It is noteworthy that persons drinking” and therefore practitioners development. Addiction 1993;88:459-465. who had heard of benefit in 2000 were must “infer potential medication 5. Harrison P. Royal College debates whether more likely to drink both in 1978-85 interactions at moderate drinking MDs should promote moderate consumption of and in 2000. It is doubtful that many levels based on observations made alcohol. CMAJ 1998;159:1289-1290. heard of benefit before 1985; a more with heavy drinkers”. If followed 6. Klatsky AL, Armstrong MA, Landy C, likely explanation is that persons are strictly, this inference precludes any Udaltsova N. The Effect of Coronary Disease on Changes in Drinking in an Older Population. more likely to be receptive to drinking by a vast number of older Alcohol Research 2003. In Press. information that is self-serving. persons taking medications that might potentially interact with 7. Klatsky AL. Should patients with heart The fact that subjects reported more disease drink alcohol? JAMA 2001;285: 2004- reduced drinking at telephone alcohol. This under-explored area 2006. interviews than on written needs study. 8. Sesso HD, Stampfer MJ, Rosner B, questionnaires may reflect a greater The study subjects were mostly Hennekens CH, Manson JE, Gaziano JM. Seven- tendency to underestimate drinking at elderly and did not represent a cross- year changes in alcohol consumption and interviews. But the latitude of the section of the population. subsequent risk of cardiovascular disease in men. Archives of Internal Medicine 2000;25:2605- questionnaire categories allows for Nonresponders possibly included 2612. changed intake within the categories. disproportionate numbers both of 9. Weathermon R, Crabb DW. Alcohol and E.g., “—less than daily” or “one-two new heavy drinkers and of very medication interactions. Alcohol Research and drinks per day” each covers an intake disabled persons likely to be new Health 1999;23:40-54. range. Clearly, the interview data show abstainers (e.g., persons in chronic that a CHD diagnosis leads to reduced care facilities). Despite these drinking by some persons. limitations the data are relevant for

7 Reviews 8

Drink Pocket Book remarkable achievement, essential reading for anyone who needs to Diageo Releases Corporate 2004 understand the maze of the drinks Citizenship Report 2003 industry. Diageo, the world’s biggest premium NTC Publications PO Box 69, Henley-on- drinks business including brands such Thames, Oxfordshire RG9 1GB, UK. Tel: +44 as Smirnoff, Johnny Walker, Guiness, (0)1914110000) Email: [email protected]. Baileys, J&B, Captain Morgan and Alcohol & Your Cuervo, has released its first full corporate citizenship report. Operating in some 180 Child: a fact sheet countries around the world, Diageo’s Life Education Centres (LEC) is an turnover was £9,440m in 2003. It has international drug prevention and health 3,914 employees in North America, education charity for children. Their aim 11,625 in Europe and 2,681 in Asia is to provide children aged 3-13 with the Pacific. skills, self-confidence and knowledge, to enable them to make healthy choices for Corporate citizenship is described as ‘the their future, in particular the avoidance of substance abuse. They provide unique extra ways in which our business and products curriculum education, through a mobile interact with society and the natural world, and encompass the balance The World Advertising Research Center classroom with specialist Educators. between acting responsibly and the right has published its Drink Pocket Book to trade freely..... we focus our efforts (DPB) 2004. In 224 pages it particularly on social responsibility’ The comprehensively provides a mine of foreword to the report states: “It is information on UK trends. The sections common knowledge that, treated range from UK economic and demo irresponsibly, alcohol products can lead graphic data, market summaries, beer, to a range of health and social problems. spirits, cider and wine, total value of the That’s why, as the world’s leading market, outlets, excise duty, and market premium drinks business, we have made share. New this year is an expanded social responsibility and alcohol a primary section on soft drinks and drink-driving. focus. We also strive to play a positive The DPB contains a dual perspective of role in the well-being of the communities the industry, using retail data to monitor With the aid of Harold the Giraffe, LEC market performance and a Consumer of which we are a part.” Dorset is providing an innovative Panel to provide insights into shopping community solution and response to a habits and behaviour. David Glennon, In 2002, Diageo announced that it had community problem, by working closely signed up to the nine principles of the Marketing Manager of AC Nielsen in his with teachers, Drug Action Teams, Drug UN Global Compact, the first global foreword said: “Real incomes and Reference Action Groups, Health Services consumer spending continue to grow, so and the Police. drinks company to do so - as a public not surprisingly these ‘feel good’ factors Figures show that 31% of 11-12 year old commitment to leadership in social and have had a positive effect on the UK boys surveyed have had at least one environmental responsibility. These drinks market. Both the On and Off alcoholic drink in the past week. “Alcohol incorporate human rights, strict labour trade have benefited from a period of is probably the most socially acceptable standards and embracing enviromental drug, but it can also cause much social and growth.” The hot weather increased the responsibiity. Diageo state Through the physical damage.” say LEC. popularity of BBQs, to the detriment of tax and duties we pay, the returns we On-trade establishments, especially night create for shareholders, the empoyment LEC have released a fact sheet on Alcohol we provide and the suppliers and other clubs. “The new licensing act of July 2003 and Your Child, the fourth in a series business partners we support, we is set to relax opening hours and specially designed to support drug potentially transform the way we prevention in homes. Topics covered in the contribute significantly to the markets in consume alcohol in England & Wales.” fact sheet include; alcohol and the mind, which we operate and to the world Glennon said. Consumption of beer was alcohol and the body, alcohol and the economy’. 1% of Diageo’s operating up in the UK and USA in 2001, but sales family, tips on dealing with stress, & other profit is spent on community investment. of wine were slightly down in the US, useful information and addresses. Life Education Centres, 1st Floor, 53-56 and sales of spirits down in both. The Diageo plc 8 Henrietta Place, London, W1G Sutton St, London, EC1V 0DG ONB Tel: 020 7927 5200 Website: vast accumulation of data in a book Tel: 0171-490 3210 which is only pocket size is a www.diageo.com

8 Reviews 9

The Benefits of Moderate Beer Consumption Wine Report 2004 The Brewers of Europe 2002 by Tom Stevenson This slim pamphlet slips down like a clear evidence that wine is more beneficial This pocket-sized companion to the good pint of beer. It is a bright, well- than other forms of alcoholic drink.’); the world of wine is an indispensable guide. designed booklet that is accessible and effect of lifestyle (‘When other factors Written by a 40 strong team of specialists informative. Compiled by The Brewers such as lifestyle are taken into account covering every wine region, this of Europe, after seminar on moderate alcohol consumption alone has comprehensive volume is edited by Tom consumption & health in 1999 & a been shown to give a 17% reduction in Stevenson, the author of The New Sotheby’s further symposium in 2001, it risk of cardiovascular disease.’); other Wine Encyclopaedia. ‘Each year, Wine Report summarises the current state of beneficial effects from moderate provides a one-stop update to what has knowledge on the beneficial effects consumption of alcoholic drinks - happened in the world of wine during associated with moderate consumption reduced risk of Diabetes, gallstones, the previous 12 months’, says Stevenson. of alcohol – particularly beer. osteoporosis, stress, tension and senile It is the essential reference for the wine The symposium concluded that ‘beer dementia, also positive psychological lover everywhere. played a part, along with other alcoholic benefits; beer can make a positive drinks, in reducing the risk of heart contribution to a healthy diet – it can Special features in this edition include disease’, and that there was ‘preliminary provide essential vitamins and minerals, Wine & Health, written by Beverley evidence of the benefits of beer i.e. B12 (essential for vegetarians). Beer Blanning M.W. The chapter is concise and consumption, which may be different also contains natural antioxidants, beer informative. She talks of the ‘J Curve’ - from those of other drinks, which contains more than twice as many the relationship between light and warranted more detailed investigation’. antioxidants as white wine, although only moderate drinking and longevity. She The pamphlet lists exciting new results half the amount in red wine. However, points out that alcohol in any form and ideas from recent research. many of the antioxidants in red wine are accounts for 50 per cent of the beneficial large molecules and may be less readily effects concerning heart health, wine has The main points of the booklet include; higher level of antioxidants, and reduces moderate consumption of alcoholic absorbed by the body than the smaller molecules found in beer.’ cholesterol. Of particular interest to drinks can be good for your heart AIM readers would be the list of wine (Interestingly, beer is just as good as wine Another surprising fact revealed in the health benefits, hypes, health dangers & at protecting the heart. ‘It is the alcohol booklet is that drinking beer in myths. An informed and reliable briefing that is having the protective effect and moderation does not make you fat on the wine world. If you want your no individual type of drink can claim the ‘provided that is part of a balanced diet finger of the pulse of viniculture then monopoly.’ The American Heart and consumed in moderation with meals.’ this is for you. Wine Report 2004 Doring Association has advised that ‘There is no Kindersley £9.99 ISBN#0-7513-4778-7 The booklet emphasises the importance of drinking in moderation. It is careful not to encourage alcohol misuse. Dr. Alcoholics Not To Sue Skovenberg, at the symposium on beer Solicitors have poured water on a report & health, defined moderation as: ‘To that 12 alcoholics in Scotland are making drink moderately is to drink within the plans to sue the alcohol industry for not limits set by your health, the society in warning them of the dangers of which you live and your obligations becoming addicted. A senior partner at towards your family and friends.’ Ross Harper, Cameron Fife, said Ross A useful and refreshing guide on the Harper was contacted by people about a benefits of moderate drinking. claim on these grounds and that Ross Harper advised against such a claim. “The For a copy, please contact The Brewers of Europe drinks companies would have put up a via www.cbmc.org email: [email protected] very robust defence,” he continued, “it was simply an enquiry into making a claim”. In contrast, a lawsuit has been filed against many US producers by a US plastic surgeon and the lawyers Strauss and Boies saying they have knowingly aimed their products at underage drinkers

9 PROFILE & NEWS 10

Tedd M. Goldfinger DO, FACC, FCCP Guinness good for you – US Study claims Renaud (Bordeaux) and Prof. John A pint of the black stuff a day may work as Deanfield (London, UK). The board well as an aspirin to prevent heart clots that includes distinguished physician raise the risk of heart attacks. Drinking lager winemakers including Justin Ardill, MD does not yield the same benefits, experts (Au), Thomas Fogarty, MD (USA), and from Wisconsin University told a conference others. in the US. The Wisconsin team tested the

st nd health-giving properties of stout against lager Dr. Goldfinger has chaired the 1 and 2 by giving it to dogs who had narrowed International Wine & Heart Health arteries similar to those in heart disease. They Summit in the Napa Valley, a premier found that those given the Guinness had venue for international scientific reduced clotting activity in their blood, but cooperation and presentation of wine and not those given lager. cardiovascular health issues. He is a recognized international speaker and The researchers told a meeting of the authority on the effects of wine and American Heart Association in Orlando, alcohol among persons with cardiovascular Florida, that the most benefit they saw was disease. He is the lead investigator of the from 24 fluid ounces of Guinness - just over WICS (Wine in Cardiovascular Subsets) a pint - taken at meal times. They believe research project, through which he has that antioxidant compounds in the Guinness, similar to those found in certain fruits and Dr. Tedd Goldfinger is a clinical studied and reported upon cardiovascular effects of wine and alcohol among subjects vegetables, are responsible for the health assistant professor of medicine at the benefits because they slow down the deposit University of Arizona School of with cardiovascular disease by observational and interventional methods. of harmful cholesterol on the artery walls. Medicine, Tucson, Arizona, and senior Diageo, the company that makes Guinness, cardiologist, and president, of Desert Through his personal and professional emphasised “We never make any medical Cardiology of Tucson Heart Center, a efforts, Dr. Goldfinger has been a leader claims for our drinks.” multi-disciplinary clinical cardiology in organizing physicians and the wine medical group serving southern industry, toward cooperative efforts in A spokeswoman for Brewing Research Arizona. He is a graduate of the International, which conducts research for research, education and wine appreciation. College of Osteopathic Medicine & the industry, said she would be “wary” of Surgery (IA), and has completed post AIM is honoured to welcome Dr. Tedd placing the health benefits of any alcohol graduate training in internal medicine Goldfinger to its Social Scientific and brand above another. “We already know that and cardiovascular disease at the US Medical Councill, joining colleagues such most of the clotting effects are due to the alcohol itself, rather than any other PHS Hospital-New York, Geisinger as Dr A. Klatsky, Professor R. Curtis ingredients. It is possible that there is an extra Medical Center-PA, and University of Ellison and Professor Oliver James New Mexico School of Medicine. He effect due to the antioxidants in Guinness - has served as a commissioned officer EU Smoking Ban in but I would like to see this research of the US Public Health Service before repeated.” She said that reviving the old adverts for Guinness might be problematic entering clinical practice. Public Spaces - at least in the EU. Draft legislation could Dr. Goldfinger is president of the Desert A smoking ban in all bars and restaurants outlaw any health claims in adverts for alcohol in Europe. The original campaign in Heart Foundation, a non-profit medical across the EU is being sought by David the 1920s stemmed from market research – foundation for research and education, and Byrne, the European Commissioner for Health. There is already one in planned in when people told the company that they felt is the director of its’ Wine & Heart Health Ireland and Netherlands from the new year. good after their pint, the slogan was born. Research Initiative. The Wine & Heart It is feared such a ban may lead to job losses. Guinness were told to stop using the famous Health Research Initiative, under Dr. Gold Such a ban may be implemented even if slogan ‘Guiness is good for you’ decades ago finger’s direction, has organized a Britain objects to it, because employment - and the firm still makes no health claims preeminent consultant board including legislation is covered by majority voting. The for the drink. leading cardiovascular scientists and proposed ban has caused outrage among physicians. The W&HHRI consulting tobacco companies and restaurant owners. The UK is still the largest market in the world board includes other AIM board members Similar bans exist in the USA. Recently 18 for Guinness, although the drink does not including Dr.s Arthur Kaltsky , R. Curtis Heads of Medical Schools wrote to The feature in the UK’s top ten beer brands Ellison, and Alfred de Lorimer as well as Times, asking for a complete ban in public according to the latest research. international notables including Prof. Serge places, after research into the effects of passive smoking.

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Mersey travel seeks to Cut Down on Glass- AFS sets-up Forum ban alcohol misuse Alcohol Focus Scotland has established A UK train operator wants to ban alcohol a Forum to tackle Happy Hours and from its services to reduce hooliganism. City Council have decided to drinks promotions in Scotland. Under railway by-laws alcohol bans were formulate a “no-glass” policy, in response SERVEWISE NEWS said “it’s time to in place when trains were chartered for to cutting alcohol related violence. This tackle irresponsible promotions at both football supporters, but discretion had to scheme does not tackle violence in national and local levels. These be used where normal services were general - just the issue of ‘glassings’. The promotions contribute to the problem of patronised by a large number of fans. council has contacted brewers, distillers binge drinking and impact on the safety and licensees to encourage them to sell of our communities, on our quality of Merseytravel says half the ‘antisocial’ drinks in plastic containers . In a similar life, and on our young people’s futures. incidents on its trains involve alcohol. stance, a night-club in Musselburgh Holding a licence brings with it a social The operator, which runs 59 train launched a safety initiative offering responsibility for tackling the worst services between 80 stations, is applying customers designer beers and alcopops excesses of Scotland’s drinking culture.” for a change in local laws to give police in plastic bottles. The strictly “no glass” The irresponsible few also reflect badly the power to confiscate bottles and cans. club offers other drinks in glow-in-the- on the industry over all. Officers will be able to arrest anyone dark plastic cups. caught drinking. Drink-Driving Deaths Saatchi joins Portman There is no sign yet that any other rail company is keen to follow suit. A source Highest for 13 years Group campaign at British Transport Police (BTP) said that longer-distance operators would be The number of drink-driving deaths rose The UK drinks industry watchdog The unenthusiastic about such a policy by 6% in 2003 in Britain, UK Portman Group has signed up the global because buffet and trolley services were Government figures revealed in October. advertising agency M&C Saatchi to a profitable part of their business. Deaths and injuries from drink-drive produce a responsible drinking campaign crashes rose to more than 20,140, the for 2004. In a press release the Portman If the Government agrees, alcohol could highest level since 1990. In 2001 the total Group said: “The partnership with M&C be banned within six months. was 18,420. The RAC Foundation’s Saatchi will increase the capacity of the Kevin Delaney commented “The campaign allowing, for the first time, the worrying rise in drink-driving has development of a fully integrated and Public School Pubs to coincided with a drastic reduction on evaluated campaign aimed at 18-30 year- traffic policing..” Delaney went on to olds, running across cinema, television, be Off Limits criticise the focus on increasing numbers press and outdoor media and through the Boarding schools in Britain are to be of speed cameras. However, a licensed trade.” banned from selling alcohol to pupils spokeswoman for Britain’s safety camera The Portman Group is currently running under the Government’s plan to reform partnerships insisted that cameras saves a national anti-drunkeness campaign, licensing laws, due to be brought in next lives. “There was a 35% reduction on the under the slogan “if you do do drink, July. This will be the death knell for such number killed in accidents at camera don’t do drunk”. The campaign launched rite-of-passage institutions as Eton’s The locations and a 56% reduction in its first cinema ads this autumn, screening Tap, which was a favourite of Prince pedestrian casualties.” them with showings of the Tarantino William. The Tap is seen as having a blockbuster “Kill Bill”. Jean Coussins, stabilising influence, as it discourages UK Figures released for the Christmas CEO of the Portman Group, said: “The pupils from visiting local pubs, and allows period show an increase in drink driving partnership with M&C Saatchi will bring a safe environment for sixth form from, with 8.9 of the drivers testing new creative ideas and massively increase drinkers. Under the guidelines for local positive, compared to 8.7 last year.. The the reach of our campaign, giving it an authorities from the Department for Association of Chief Police Officers has appeal to young adults up to the age of Culture, Media and Sport, the sale of called for the blood alcohol limit for 30. We are delighted to be working with alcohol to under-18s will be made illegal driving to be reduced from 80mg to the an agency with such a strong reputation in all circumstances. EUs recommendation of 50 mg. for innovation and award winning campaigns.”

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ORGANISATIONS INVOLVED IN ALCOHOL AFFAIRS

UNITED KINGDOM EUROPE THE MEDICAL COUNCIL on ALCOHOLISM ARNOLDOUS GROUP ALCOHOL CONCERN 3 St. Andrew’s Place, London, NW1 4LB Brewers’ House, 10 Grand Place, B-1000 Brussels, Waterbridge House, 32-36 Loman Street, London SE1 Tel: (0207) 487 4445 Fax: (0207) 9354479 Belgium Tel: +32 2 511 49 87 Fax: +32 2 511 32 59 0EETel: (0207) 928 7377 Fax: (0207) 928 4644Website www. alcoholconcern.org.uk THE PORTMAN GROUP BREWERS of EUROPE 7-10 Chandos Street, Cavendish Square, London W1G Rue Caroly 23-25, B-1050 Bruxelles Tel: (++32.2) 672 ALCOHOL EDUCATION and RESEARCH 9DQ 23 92 Fax: (++32.2) 660 94 02 Email: COUNCIL Tel: 020 7907 3700 Fax: 020 7907 3710 [email protected] Website: Abell House, John Islip Street, London SW1P 4LH Tel: www.portman-group.org.uk www.brewersofeurope.org (0207) 217 5276 ALCOHOL FOCUS SCOTLAND FORUM of TASTE and EDUCATION ALCOHOL and HEALTH RESEARCH CENTRE 2nd Floor 166 Buchanan Street, Glasgow G1 2NH Tel: Livornostraat 13 b 5 rue de Livourne – Brussel 1050 University of West of England, Glenside Campus, 0141-572 6700 Fax: 041-333 1606 Bruxelles, Belgium Blackberry Hill Stapleton, Bristol BS16 1DD Tel: Tel: 32 2 539 36 64 Fax: 32 2 537 81 56 email: [email protected] website (0131) 536 6192 Fax: (0131) 5366215 E-mail: BRITISH BEER and PUB ASSOCIATION www.forum-taste-education.com mplant@[email protected] Market Towers, 1, Nine Elms Lane,London. SW8 5NQ Tel: 020 7627 9191 Fax:020 7627 9123 ENTREPRISE et PREVENTION HEALTH EDUCATION AUTHORITY E-mail: [email protected] 13, Rue Monsigny, 75002 Paris, France Hamilton House, Mabledon Place, London WC1 9TX Website www.beerandpub.com Tel: 00-33-53-43-80-75 Tel: (020) 72985656 Fax: (020) 77259031 Email: E-mail: [email protected] www.soifdevivre.com [email protected] THE WINE & SPIRIT ASSOCATION website: www.hpe.org.uk and www.wrecked.co.uk Five Kings House, 1 Queen Street Place, London IREB EC4R 1XX Tel: 020 7248 5377 19, avenue Trudaine, 75009 Paris Fax:020 7489 0322 e-mail:[email protected] Tel: +33 (1) 48 74 82 19 Fax: +33 (1) 48 78 17 56 Website:www.wsa.org.uk E-mail: [email protected] Website: www.ireb.com OIV USA, CANADA, SOUTH AMERICA,,, 18 rue d’Aguesseau, 75008 Paris, France AUSTRALIA HEALTH EDUCATION FOUNDATION, INCINC. Tel: +33 (0) 1 44 94 80 94 2600 Virginia Avenue, NW Washington DC 20037 Fax: +33 (0) 1 42 66 90 63 WINE AMERICA Tel: (202) 338.3501 Fax: (202) 965.6520 E-mail: [email protected] Website: www.oiv.int 1200 G Street NW , Suite 360, Washington DC 20005 E-mail: [email protected] Tel: (800) 879 4637 Fax: (202) 347 6341 STIVA E-mail: [email protected] Benoordenhoutseweg 22-23, 2596 BA , The Hague,The Website: www.americanwineries.org ICAPr Netherlands Tel: +31 (0)70 314 2480 Fax: +31(0) 70 International Center for Alcohol Policies 314 24 81 E-mail: [email protected]. Website: www.stiva.nl AMERICAN WINE ALLIANCE FOR RESEARCH 1519 New Hampshire Avenue, NW Washington DC 20036 AND EDUCATION SCANDINAVIAN MEDICAL Visit website at: www.alcohol-AWARE.com Tel: (202) 986-1159 Fax: (202) 986-2080 Website: www.icap.org ALCOHOL BOARD Vandværksvej 11 DK - 5690 Tommerup AMERICAN COUNCIL ON SCIENCE Tel: 45 64 75 22 84 Fax: 45 64 75 28 44 AND HEALTH THE CENTURY COUNCIL E-mail: smab@org Website:www.smab.org 1995 Broadway, 2nd Floor, New York, NY 10023-5860 1310 G Street, NW , Suite 600, DEUTSCHE WEINAKADEMIE GMBH Tel: (212) 362-7044 Ext. 234 Fax: (212) 362- Washington, DC 20005-3000 Tel: (202) 637-0077 Fax: 4919Email: [email protected] Website:www.acsh.org (202) 637-0079 Email: [email protected] Gutenbergplatz 3-5, 55116 Mainz Website: www.centurycouncil.org Tel: +49 02641 977340 Fax: +49 02641 977342 Website: www.deutscheweinakademie.de BEER INSTITUTE 122 C Street, NW #750, FIVIN Washington DC 20001 CALIFORNIA ASSOCIATION OF WINEGRAPE Plaza Penedés, 3, 3,08720 Vilafranca del Penedés, Tel:(202) 737-2337 Fax: (202) 737-7004 GROWERS . Barcelona, Spain Tel: 0034 (93) 890 45 45 Fax: 0034 E-mail:[email protected] 601 University Avenue, Suite 135 Sacramento, CA 95825 (93) 890 46 11 Website: www.beerinstitute.org www.cawg.org email: [email protected] DIFA FORUM Franklinstrabe 1, 10587 Berlin, PROYECTO CIENCIA VINO Y SALUD THE WINE INSTITUTE Germany Tel: + 49 (0) 30 39 0633 60 Facultad de ciencias Biológicas, 425 Market Street, Suite 1000, San Francisco, CA Fax: +49 (0) 30 390 633 66 email: [email protected] Casilla 114 D. Santiago, Chile 94105, USA Tel: (415) 512-0151 Fax: (415) 442-0742 Website www.difa-forum.de Tel:/Fax: (56-23) 222 2577 Email: [email protected] GODA Gode Alkoholdninger, Kattesundet 9, DK-1458 LODI -WOODBRIDGE WINEGRAPE COMMISSION København K, Denmark Tel: 33 13 93 83 Fax: 33 13 03 EDUC’ALCOOL 84 Email: [email protected] Website: www.goda.dk 606, Cathcart, Suite 700, Montréal, Québec, H3B 1K9 2545 West Turner Road Lodi, CA 95242 Canada Tel: (514) 875-7454 E-mail: [email protected] website www.lodiwine.com FIVS International Federation of Wines & Spirits [email protected] Website: www.educalcool.qc.ca 18, rue d’Aguesseau, F-75008 - PARIS France Tél. 33 01 42 68 82 48 Fax 33 01 40 06 06 98 THE NAPA VALLEY VINTNERS E-mail : [email protected] THE AMERICAN BEVERAGE INSTIUTE ASSOCIAITION Phone - 707-963-3388 Fax - 707- 1775Pennsylvania Avenue NW , Suite 1200 Washington, 963-3488 Website www.napavintners.com THE AMSTERDAM GROUP D.C. 20006 Tel: 202.463.7110 Rue Wiertz 50/28 www.americanbeverageinstitute.com B-1050 Brussels Belgium OLDWAYS PRESERVATION & EXCHANGE Tel: +32 2 401 61 35 Fax: + 32 2 401 68 68 email: TRUST [email protected] www.amsterdamgroup.org FISAC 266 Beacon Street Boston, MA 02116 617.421.5500 FUNDACION ALCOHOL Y SOCIEDAD (Fundacion de Investigaciones Sociales A.C.) Francisco Fax: 617.421.5511 website: www.oldwayspt.org Diego de Leon 44,2 ES 28006 Madrid Sosa 230. coyoacan CP 04000 Mexico DF - Mexico Tel: + 34 91 745 08 44 Fax: + 34 91 561 8955 www.alcoholysociedad.org

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