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Aim Jan04master Does alcohol and sport sponsorship Contents go together? The UK Portman Group organised an drinking message in this high profile way The Importance of Diet in interesting debate in December on and are delighted with the co-operation Conjunction with Wine Alcohol and Sport, entitled ‘Booze, we have received from the clubs.” The Consumption Balls and Boundaries: commentaries ads feature the men in a lively bar setting. by Creina S Stockley Page 4 on alcohol and sport’. The gist of the O’Neill advises drinkers to ‘…try not to debate was a verdict by those involved hit the bar too often’, whilst McLeish says Beer, Silicon & Bone Density in sport that, in contrast to other icons ‘if you’re going to chat someone up, it from TV or the pop world, they are a helps if you can speak’. Both ads end by Professor Jonathan Powell good model of sobriety. For to be a with the message from Carling ‘Enjoy Page 5 top sportsperson, you need to be fit your night. Take it Easy’. and would only drink in moderation. Do People Drink More If they They did not see alcohol sponsorship Alex McLeish said: “As manager of Develop Coronary Disease of teams or clubs as a bad example to Rangers Football Club, I am keen to by Dr Arthur Klatsky Page 6 the young and felt the any promote sensible drinking and was encouragement of sports from grass delighted to be able to participate in this roots level can only lead to good in an campaign to help deliver this important increasingly ‘couch potato’ society. message ”. Carling worked closely with Drink Pocket Book 2004 review the Scottish Health Executive and Page 8 On cue with this message, Carling, the Alcohol Focus Scotland to ensure that UK’s biggest selling lager, launched a their ads complement existing campaigns Alcohol & Your Child - Fact Sheet unique TV advertising campaign to and supports the Scottish Alcohol promote sensible drinking. The campaign Strategy. Interestingly the personalities Diageo Corporate Citizenship on Scottish TV channels in December, were not paid. Report unites Old Firm Football Managers Alex McLeish and Martin O’Neill to deliver a Deputy Minister for Health Tom McCabe The Benefits of Moderate Beer said: “Changing cultures surrounding stay sober but have fun message to Consumption Page 9 Scottish drinkers. Mark Hunter, of drinking is a key aim of the Executive’s Carling’s parent company Coors Brewers Plan for Action on alcohol problems, Wine Report 2004 published in January 2002. The Plan sets Limited commented: “We at Carling are by Tom Stevenson proud to use the scale of our brand and out a range of action to reduce alcohol- our unique position as Old Firm sponsors related harm, but makes clear that to help drive home the responsible changing Scotland’s long standing drinking patterns cannot be achieved by AIM Profile-Tedd M Goldfinger the Executive alone. It requires a DO, FACC Page 10 concerted effort from a range of bodies including the drinks industry, and the EU Smoking Ban in Public campaign....is exactly the kind of initiative Page 10 we want to encourage.” Finding role models for predominently male binge drinkers is not an easy task, Volume 13 No.1 encouraging prominent sports January/ February personalities to promote moderation makes sense. 2004 1 News from around the2 world AIM Digest PO Box 2282 BATH, BA1 2QY, UK Australia Tel: (44) (0)1225 471444 Fax: (44) (0)1225 427444 An Australian government report in approved the 2004 budget , which e-mail: [email protected] December found 31,133 people died includes an amendment to outlaw alcohol Web sites: www.aim-digest.com from alcohol abuse between 1990 and imports, starting on 1 January 2004. www.drinkingandyou.com 2001. The report found there was an Islamic parties in Algeria would like to Annual Subscriptions to AIM “alarming” increase from 1% to 9% in ban the sale of alcohol altogether. Single subscription to AIM Digest on- liquor drinking by teenage girls because Abdelatif Benachenhou, Finance line(published bi-monthly) £100 or $175 Corporate subscription level of £500 or $875 of advertising images and pre-mixed Minister warned at the time the for AIM Digest on-line and the monthly drinks.Imparja, the central Australian ammendment is likely to affect the highlights. television station, which reaches a wide country’s hotels and restaurants and Please make cheques/drafts in British pounds and often remote Aboriginal audience, is increase the already booming trade in sterling or dollars payable to AIM Digest at the above address or email to screen liquor advertising for the first contraband. via:[email protected] time. Alcohol abuse is a politically Peter Duff – Executive Chairman, sensitive issue among Aboriginal EU tel: (44) (0)1225 471444 communities and in the nation as a whole. European Commissioner, President email: [email protected] Imparja chief executive Alistair Feehan Helena Conibear – Editorial Director, Romano Prodi has reassured media groups tel: (44) (0)1300 341305 said liquor advertising would be vetted that he will not be taking a heavy-handed email: [email protected] and 30% of the income would be spent approach to alcohol advertising. Some Elisabeth Holmgren – Director US operations on abuse programmes in communities. feared the Commission would try to block tel: 001 925 9343226 email: [email protected] Sweden all advertising of alcoholic drinks, having already cracked down on tobacco Sherry Webster – Communications Manager The prospect of tax cuts for alcohol sold tel: (44) (0)1225 471444 promotions. Prodi told a delegation of email: [email protected] in Sweden were dealt a blow yesterday, European publishers he had no intention Alison Rees - Publishing Assistant despite a similar move in Denmark, when of introducing a ban on alcohol email: [email protected] Prime Minister Goran Persson said advertising. SOCIAL, SCIENTIFIC AND MEDICAL neither alcohol market deregulation, nor COUNCIL alcohol excise duty reduction will be Peter Duff – Chairman UK carried out in the country in the coming UK Helena Conibear -Editorial Director UK years. The Swedish press said that Persson The Queen’s Speech in November Elisabeth Holmgren - Director US USA announced National ID cards for the UK. Dr. David Bond Canada considers it a detrimental move for the country to privatise either the state-owned This is seen as important by the trade in Francois Booyse PhD USA stamping out underage drinking, currently Morris Chafetz, MD USA drinks producer Vin & Spirit or alcohol one of the problems being scrutinised by Prof. R Curtis Ellison USA retailing monopoly Systembolaget. The the Prime Minister’s Strategy Unit on Harvey Finkel M.D. USA Swedish government considers it its role Tedd Goldfinger DO, FACC USA Alcohol Harm Reduction. Prof. Dwight B Heath USA to keep a strong control over the Arthur Klatsky M.D. USA consumption of alcohol in the country. Quentin Rappoport, WSA director, said: Alfred de Lorimer M.D. USA Persson fears that privatisation of the “We have been calling for a nationally- Prof. Oliver James UK drinks companies would lead to an recognised identity card for many years Christopher Jarnvall Sweden aggressive marketing environment and and are delighted to see that the draft Bill Australia Dr. Philip Norrie, MB BS Australia will be put before Parliament in the next Prof. Jean-Marc Orgogozo France increased consumption.Sales at the Stanton Peele PhD USA Swedish state-owned alcohol retailing session. The drinks industry sees ID cards Harvey Posert USA monopoly Systembolaget have been hit as a crucial part of solving the problem Dr. Erik Skovenborg Denmark by Demark’s decision to cut its alcohol of alcohol misuse as, despite increased Creina S. Stockley Australia excise duties. According to reports in the retailer training and industry-led voluntary Dr. Thomas Stuttaford UK local press sales in the company’s southern proof of age schemes, too many under- Dr. Elizabeth Whelan USA operations fell by 17.2% year-on-year in 18s still manage to buy alcohol. A simple The publisher takes reasonable care to ensure the accuracy of quotations and other information contained herein, but October 2003. Denmark cut its alcohol system of ‘no ID card, no sale’ will is not responsible for any errors or omissions. Opinions and virtually solve the problem overnight.”ID recommendations quoted herein are usually excerpted, excise duties by 47% on October 1, 2003. digested or condensed, may be edited for continuity, and are cards are one of several measures put only part of the opinions and recommendations expressed Algeria forward by the WSA to the Strategy Unit in the original sources, which should be consulted for details. Imports of alcoholic beverages into for tackling alcohol misuse. advertising © AIM Digest 2001. All rights reserved. Material may be reproduced with attribution to AIM. Algeria will soon be banned. The upper code for alcoholic drinks. See report on Published by: AIM Digest, house of the country’s parliament page 3. PO Box 2282, BATH, BA1 2QY, UK 2 Social and Policy News 3 Health Warning on Beer UK: WSA sets out alcohol French Government Makes Bottles harm reduction proposals Road Safety a Priority A UK Brewer, Cains Brewery, which sells In response to a government interim report The French government reports that road 120 million pints a year, will stamp its on alcohol harm reduction, the Wine and deaths fell by over 20% in 2003 due to a products with warnings on bingeing, Spirit Association (WSA) has released its government campaign fighting drunk drink driving & other health concerns. It own recommendations. The WSA argues driving. However, as highway fatalities will be first in Britain to do so.
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