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2018 ANNUAL REVIEW

SCOTTISH FA • 2018 ANNUAL REVIEW

Scottish FA, , , G42 9AY. 0141 616 6000

SCOTTISH FA ONLINE: Email: [email protected] 2018 ANNUAL REVIEW Website: www.scottishfa.co.uk Twitter: @ScottishFA CONTENTS 04 Scottish FA In Numbers IMPROVING FOOTBALL’S 06 President’s Report FINANCES 42 Financial Report PERFORMANCE OFFICE BEARERS: 44 Commercial Activities 10 JD Performance Schools President 46 Marketing And Communications 11 Project Brave Alan McRae 48 Digital Engagement 12 Pride Lab, Elite Vice-President 49 Insight Development, Pro Licence 50 Supporters Club Chief Executive 13 Ian Maxwell 14 National Youth Teams LEADING THE GAME as of 21 May 2018 16 Women’s National Team 54 Leading the Game 18 Men’s National Team 56 Referee Operations 20 58 Compliance Review 21 60 Equality & Diversity 61 Children’s Wellbeing STRONG QUALITY GROWTH 62 Hampden Park Limited 24 Football for Life 63 UEFA EURO 2020 26 Cashback for Communities Designed and published 64 27 Tesco Bank on behalf of the 65 Hampden Sports Clinic Scottish FA by Ignition 28 Desire to Play Sports Media. www. 66 Convention 29 McDonald’s Grassroots Awards ignitionsportsmedia.com 67 Attendance Register The Scottish Football Association 30 Coach Education Limited is a private company 32 Big Lottery Fund limited by guarantee, registered in Scotland, with its registered 34 Club Development office at Hampden Park, Glasgow G42 9AY and company number 36 Para-Football SC005453. 38 The Girl’s and Women’s Game

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SCOTTISH FA

RECEIVED FROM BIG LOTTERY FUND TO DEVELOP COMMUNITY CLUBS INCREASE IN FEMALES GAINING COACHING CERTIFICATES

PRO CONTRACTS FOR PERFORMANCE SCHOOL GRADUATES

TRAINING SESSIONS AT ORIAM

QUALITY MARK CLUBS REGISTERED FEMALE PLAYERS

MILLION DISTRIBUTED TO CLUBS IN WILLIAM HILL FREE KICKS SCORED BY LEIGH SCOTTISH CUP SOCCER CENTRES FOR GIRLS GRIFFITHS VS ENGLAND

INCREASE IN COACH EDUCATION COURSE ATTENDANCE ATTENDED WILLIAM HILL SCOTTISH CUP GAMES IN THE 16-17 SEASON

WOMEN COMPLETED REGISTERED PLAYERS THE C LICENCE

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SCOTLAND’S NUMBER CHILDREN IN 2,200 PRIMARY SCHOOLS ENGAGED WITH TESCO BANK FOOTBALL CHALLENGE ONE SPORT FOLLOWED BY

OF ADULTS IN THE COUNTRY

ATTENDED OUR DEAF FOOTBALL FESTIVALS ADULT MALES PARTICIPATE

IN REVENUE OF ALL YOUTH AGED SIXTEEN OR UNDER ISSUES REFERRED TO CURRENTLY PLAY COMPLIANCE OFFICER

OVER

SCOTLAND SUPPORTERS CLUB MEMBERS TV VIEWERS FOR THE TWO GAMES VERSUS ENGLAND YOUNG PEOPLE INVOLVED IN CASHBACK FOR COMMUNITIES PROGRAMMES

ATTENDED SCOTLAND MATCHES AT HAMPDEN STEPPED IN THE LAST CAMPAIGN DOWN AFTER 15 YEARS OF INTERNATIONAL REFEREEING FIRST PARA-FOOTBALL ASSOCIATION IN THE WORLD YEAR ON YEAR GROWTH IN TURNOVER

FOLLOW US ON SOCIAL MEDIA CAPS FOR

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PRESIDENT’S REPORT

his report will look There have been many model for our players and staff. back on our work in highlights across what has We are thrilled that she is with us 2017. Financially, it been another eventful 12 and driving the women’s game was a good year for months. I was immensely forward in Scotland. Tthe Scottish FA. £38.5 million in proud to have witnessed the Moving to the men’s national revenue was generated across development of the women’s the Group, a 7.5% increase year game in this country over the side, while the nation’s on year, driven by our portfolio last decade which culminated collective disappointment at of commercial and funding in our qualification, under Anna not qualifying for the play-offs partners, our broadcasting deals Signuel’s guidance, to the UEFA for the 2018 FIFA World Cup is, and a strong competitive match Women’s EURO 2017. Every and was, understandable, it was schedule including a home player, like who nevertheless a mark of Gordon game against England in June at features on the front cover of Strachan’s capabilities – and the Hampden. this report, wore the Scotland squad’s belief in the coaching shirt with pride and are now team – that we recovered from I would like to place on record, inspiring the next generation of a poor first half of the campaign my appreciation to everyone young female footballers in this to get back into contention for a who invests in and supports country. play-off place. Scottish football. That investment takes many forms. We bid farewell to Anna after Notwithstanding our unbeaten Time, energy, commitment the tournament as she moved run in the group throughout and passion. Ticketing revenue, on to a new challenge and 2017, with the emergence of a commercial fees and funding welcomed back to younger generation of players We welcomed back it was, however, agreed that grants. It all adds up and fuels the Scottish FA who will now Shelley Kerr to the the work that we do from the lead our women’s national side. Scottish FA who a new national coach should will now lead our be recruited to provide fresh grassroots to our international Shelley is an impressive coach, women’s national squads. inspired leader and powerful role side impetus and a new direction as we prepare for the UEFA EURO 2020 qualifying campaign and also the forthcoming UEFA Nations League. We are grateful to Gordon and his staff for the passion, professionalism and commitment demonstrated since his appointment in January 2013. Hampden Park will play host to three Group Stage matches and a Round of 16 game for the UEFA EURO 2020. Our planning and stadium development work is rapidly gaining pace as we get ready for the tournament. We are determined to not only be terrific hosts but also to be there to compete. We pass our new Head Coach, Alex McLeish, his backroom team and the players our best wishes and support as they get ready for the competitive matches later in 2018. Our future beyond 2020 is also in our minds. Hampden or

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Murrayfield? A simple question but a hugely complex decision which the association is facing into the pending expiry of the existing lease for the use of Hampden Park, in 2020. A huge amount of work has been undertaken to consider the options open to us and review the the social, economic and emotional impact of any final decision. We are now nearing the completion of our work and are moving towards a decision that will provide clarity and will be crucial to determining our path “We pass our new Head Coach, Alex McLeish, his backroom team and the for the future. players our best wishes and support as they get ready for the competitive Last year I was also delighted to matches later in 2018.” welcome Kelty Hearts into the Scottish FA as they became our Her advice and fresh ideas will Scotland manager Following the turn of the year, 89th member club. I visited New Alex McLeish is Central Park to present their challenge and shape our plans pictured with our Chief Executive, Stewart certificate and meet some of and policies going forward. assistant coaches Regan, resigned from his post, James McFadden almost eight years after he the people at the club and it was Ana will also chair our Equality and Peter Grant, and goalkeeping took up the position. During his great to learn more about their & Advisory Diversity Board. coach Stevie tenure he helped drive a range of journey and their ambitions for Formed in 2017, bringing Woods (L-R) changes, including streamlining the future. Attaining a Scottish together a range of excellent the Scottish FA committee FA licence now provides them members, the group’s role is system, introducing a more with automatic entry into the to advise the Scottish FA on Scottish Cup and the pyramid equality issues and ensure that transparent and independent system. They are one of many we help ensure that football disciplinary process and clubs in the country who are in Scotland is open to all. We delivering a new performance striving to improve and we are want to make the game more strategy. Stewart worked proud of our club development inclusive and to do that we are tirelessly for the organisation, work which supports growth at aiming to secure the Advanced alongside Andrew McKinlay, our every level of the game. Level Equality Standard for Sport. Alan McRae Chief Operating Officer, who This is an important target for us welcome Kelty also departed and I would like to Our work to ensure that football Hearts as a Scottish to reach. FA Member Club place on record my thanks and is a safe sport for everyone appreciation to both of them for involved also remains at the top their commitment to Scottish of our agenda. The independent football. review into historical child abuse will be published in the coming Ian Maxwell has now taken the weeks. Recommendations will reins from 21 May as our new flow from that report and we Chief Executive. I look forward to will reiterate our commitment working closely with him as we to reassuring young players and take on the challenges facing our parents that Scottish football is game. I am sure you will join me a safe environment in which to in wishing him every success in play. the months and years ahead. Looking ahead, the Scottish As an association, as a group of FA faces a range of challenges clubs and as individuals involved as the sports, broadcasting in Scottish football, our mission and digital landscapes evolve. remains simple – to inspire a We need to be ready for those nation to love football. Thank changes and with that in you to all our member clubs, mind, Ana Stewart, with her commercial partners, staff, background in marketing, retail stakeholders and volunteers and technology, was appointed for your ongoing support in the as an independent non- quest to do that. executive director, taking the lace of Barrie Jackson, whom we ALAN McRAE thank for his input and service. PRESIDENT, SCOTTISH FA

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JD PERFORMANCE SCHOOLS

The Performance School an A before coming off the In partnership with the Scottish FA, the programme was given a huge bench and playing against Celtic. seven Performance Schools have delivered boost in August when JD The Performance Schools also an extensive, challenging programme became the title sponsor for the pride themselves on having the for the country’s most talented young programme on the day of the best coaches in place at their footballers for the last six years. 2017 induction. schools, guiding the players to The programme is for boys and girls and The sponsorship deal represents reach their potential. runs from S1 to S4. great value for the Scottish Brian McLaughlin was an FA Performance School The Scottish FA employs seven full-time excellent coach at Holyrood programme and the association Performance Youth Coaches who have Secondary School and his hard responsibility for the delivery of the were delighted to welcome an work was rewarded by being programmes in each school. industry leader such as JD on named the Scotland Under-17s board. head coach. The seven partner schools are as follows: The programme is already He was replaced by Joe McBride – bearing fruit for clubs across who brought a wealth of ST JOHN’S HIGH SCHOOL – Britain with 46 professional experience having worked at GRAEME HIGH SCHOOL – contracts signed by Performance Celtic, Ujpest, Watford and School players in 2017. BRAIDHURST HIGH SCHOOL – Cardiff City where he worked The programme has shown with , the Scottish FA’s Performance Director. BROUGHTON HIGH SCHOOL – that it enhances their abilities in the classrooms, proved by HOLYROOD SECONDARY SCHOOL – Heart of Midlothian’s Harry the statistic that Performance GLASGOW Cochrane was a success story School players achieved 15% from the programme in 2017 GRANGE ACADEMY – KILMARNOCK better results at their National 5s and present at the most recent than regular pupils. Performance School induction. At a national level the players He attended Grange Academy have succeeded with the for three years, travelling from Performance Schools having East Kilbride to Kilmarnock every representation at Scotland Under- day, juggling his schoolwork and 15s, Under-16s and Under-17s football at Hearts. level as well as women’s Under- Throughout his time at Grange 16s and Under-17s. Academy, Harry always showed A number of graduates are now a growth mindset towards starting to develop and progress his academic studies and his into their club’s respective first football where he continually teams. wanted to learn, showed great effort and was resilient. Harry Cochrane, Anthony McDonald, Dean Campbell, At 16 he scored his first goal Ethan Erahon, Logan Chalmers for Hearts against Celtic in a and Scott Reekie made the step 4-1 victory and he has been a up and shone at the top level. mainstay in the squad ever since. Dean made history, becoming the first Performance School player to make a competitive appearance in the Ladbrokes Premiership. Scottish FA Performance Director Malky Mackay, Performance School graduate Harry Cochrane, and Stephen McManus with He sat his National 5 English the latest players to join the Scottish FA exam in the morning, achieving Performance School scheme.

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PROJECT BRAVE

Following his appointment as Scottish Applicant clubs were graded assist clubs and encourage them to hit FA Performance Director, 2017 was according to a criteria-based system the highest possible standards. the year that saw Malky Mackay really and an assessment of Measurable “What I would like to stress is that the drive Project Brave and a number of Performance Outcomes. bandings are not fixed and they will be initiatives forward. The aim was to bring greater focus reassessed in June 2018. A key part of this was his desire to to talent development and optimise “No door is closed to clubs outside of get out and about to speak to clubs playing opportunities. the Elite bracket with aspirations to at various levels within the Scottish Those not selected for the ‘Elite’ top move up. game. Malky strived to ensure their tier will still have access to a level of understanding of the goals of Project “As a result of the conversations we funding from the Scottish Football Brave, in that they are mutually had with clubs, a new middle tier was Association to support the running beneficial as we endeavour to improve and improvement of their academies. created. the standard of young Scottish players, but that it has to be a collaborative Following the judgement of the Club “The ‘Progressive’ category was effort between all of those with the Academy Scotland assessment panel, designed to ensure ‘smaller’ but Scottish game at heart. the clubs were grouped in three levels. ambitious clubs with academies could find their natural place in the system, The object is to harness the success of ELITE LEVEL with scope to push on. the strategic plan and ensure a more Aberdeen, Celtic, Hamilton efficient pathway to first-team football. Academical, Heart of Midlothian, “For those in the top tier, we will Hibernian, Kilmarnock, Motherwell, continue to monitor their work in Proposals included: Rangers conjunction with our independent auditors. • A reduction from 29 funded PERFORMANCE academies to a maximum of 16, (PROGRESSIVE) LEVEL “This is only one more step but we selected via an independently Ayr United, Dundee United, Greenock believe it’s a crucial one.” audited criteria-based system. Morton, Inverness Caledonian Thistle, Mackay and his Performance staff have • Streamlining of the number of Thistle, Ross County, been hard at work to enhance all that players in the academy system St Johnstone, St Mirren was already on offer to member clubs, from around 2500 to 1200. PERFORMANCE LEVEL with the launch of the Pride Lab and Elite Coaching programmes evidence • Enhanced funding for achieving Dundee, Elite Football Academy, of that. Measurable Performance Queen’s Park Outcomes to encourage best Mackay said: “This is a significant Both are detailed in greater depth practice. milestone for Project Brave. elsewhere in the Annual Review but the benefits, in short, are two-fold. • Alignment of youth-age matches “Club Academy Scotland is a to a summer season will promote fundamental part of the process and Coaches – in various roles throughout attractive football. a lot of work has gone into developing the club structure - looking to broaden their horizons and develop have been • The return of reserve-team the criteria used to assess the clubs. encouraged to generate debate and football is designed to expose “From day one this has been a challenge themselves so that sessions young players to more intense collaborative activity. become less of a lecture and more of a competition at the key age of conversation. development. “The clubs have been engaged at every step, with daily dialogue to help The Scottish FA, in turn, has ensured • Innovation, such as the potential with their applications. their access to high calibre speakers introduction of colt teams. from across the globe. “We have been heartened Back in January, Mackay led a four- and inspired by so many With a host of events planned for day consultation with Club Academy of the positive things we 2018, that commitment Scotland members to talk through have seen to an all-round the plans and listen to feedback – in regards improvement across highlighting that this can’t be a one- to the youth development way conversation. development in this country The biggest development followed of young remains and with the confirmation of club placings Scottish will go from within the new academy structure, footballers strength to which was delayed due to the and our strength. unexpected closure of Forth Valley. aim is to

Celtic captain Sam Wardrop celebrates with the Scottish FA Youth Cup

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ELITE COACHING PROGRAMME Another Project Brave initiative, Malky Mackay said: “It’s our the Elite Coaching Programme duty to help the clubs with the Scot Gemmill and Malky Mackay masterclass series, aims to ongoing mentoring process. connect some of the country’s Clubs are on a results-oriented best up and coming touchline hamster wheel every seven days talents with high-calibre guest and as a result they don’t have PRIDE LAB speakers. time to review their coaching plans. They need help with that. The masterclasses – which As part of Project Brave, the launch of are intended to spark debate, “Through Club Academy the ‘Pride Lab’ aims to accelerate the discussion and generally raise Scotland I’ve been in contact with development of Scotland’s best up and standards – kicked off in June the clubs, who have asked me to coming coaches. 2017 with an emphasis on come in and mentor their young Designed by Scottish FA Performance defending. coaches. Director Malky Mackay – as well as national Delegates were treated to “Our first two-day course was youth team coaches Brian McLaughlin and tutorials from renowned coach a success, with three top class Scot Gemmill – the Pride Lab programme educator Dick Bate, defensive guest speakers educating on will see the respective Heads of Children’s, coach Fabrizio Piccareta and the Art of Defending. For the 80 Goalkeepers and Youth from clubs up and Burnley boss . coaches in attendance it will be down the country invited to a series of extremely beneficial in the long sessions designed to stimulate debate and Some 80 coaches from run.” discussion. throughout Scotland attended the two-day session at Oriam. Mentorship is at the heart of the scheme, with a range of experiences and masterclass opportunities to follow throughout the year. With a substantial investment from the Scottish FA offering proof of their commitment to raising the bar in the field of PRO LICENCE Coach Education, Mackay explain the thinking The Scottish FA’s Pro Licence programme continues to go behind the launch day and the events that will from strength to strength, with the latest batch of candidates follow. beginning their journey towards UEFA’s highest qualification in “Through Project Brave and Club Academy January 2017. Scotland, clubs have been asked to hire The UEFA Pro Licence diploma operates on a two-year cycle and certain staff – a Head of Children’s, Head of runs over an 18-month period, covering all aspects of football Youth, Head of Goalkeeping and Head of coaching and management. Academy. The Scottish FA have run the course since 1999, with previous “Within the Scottish FA, we’ve decided that graduates going on to coach at international level, in the we need to help mentor our younger coaches and the UEFA Champions League. and this was the start of the Pride Lab year. This year’s participants include former Portuguese international “Together we’ll share ideas, talk about the Costinha, who won both the UEFA Champions League and issues within our respective roles and the UEFA Cup with Porto during a playing career that saw him pick challenges that lie ahead. up 53 caps for Portugal. “Together we can find a better way for them The first round of guest speakers included Scottish Rugby’s to not only mentor their other coaches but record points and caps holder and former also their players - so that in 10 years, when England manager . those young players become professional players, they can grow into Scotland players. In the months that followed they were joined by the likes of and in a display of the Scottish FA’s “We were lucky enough to be joined by Alex commitment to attracting the best quality lecturers. McLeish and he was right in what he said to the coaches who were present. Director of Football Development, Jim Fleeting, said: “This year we have lots of up and coming, talented coaches enrolled. “The responsibility they have on their shoulders is huge, because they have the “This course will undoubtedly set them on their way to reaching next batch of Scotland players.” the next level.”

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ORIAM

The doors to state-of-the-art Oriam within the association looking to stage supporters to get in on the act, with opened in August 2016 but now it activity at the Riccarton base. open training sessions allowing them really does feel like home. to get up close and personal with their In total, the Scottish FA used the favourites. Designed to deliver a world-class facilities at Oriam 731 times across training environment for elite-level 2017. There’s no hint of complacency, with athletes and the general public alike, a determined effort to ensure that the the Scottish FA was determined that The broad range of occupants complex continues to go from strength Oriam would help provide Scotland’s highlights just how essential Oriam has to strength and offer as much value as elite footballers – female and male, become to the Scottish FA. possible. from the youth levels to the senior The Coach Education department have The opening of the Marriott Courtyard squads – with an edge in competitive made extensive use of the facility for Hotel towards the end of the year performance. their various courses – from the C/B/A/ offers teams the option to stay on That hard work in the dark will Pro Licence through to the likes of campus, with the specially-designed hopefully shine in the light over the their Futsal pilot course. top floor tailor-made for squads with coming years, with a lot of work going Malky Mackay and his Performance larger bedroom and private dining and on behind the scenes at the Heriot- staff really made the place their own, meeting areas as well as spare rooms Watt University facility in Edinburgh. with the senior Scotland squad using for physiotherapy work and kit storage. To make sure the Scottish FA gets the the facility for the first time in March Several of the youth and senior squads most out of the partnership with other and November. have made the most of Oriam, with key stakeholders, Nicola Fielding was That was mirrored across the age- access to the Strength & Conditioning promoted to the post of Oriam Office groups – both female and male. suite, Medical and Rehab area for and Events Manager – charged with warm-up and cool-down purposes, in being the first port of call for anyone The spacious setting has also allowed addition to the Hydrotherapy suite for recovery sessions. With no stone left unturned by the Scottish FA’s Performance department, funding was secured for three high- quality Performance Analysis cameras to be installed in the vicinity of the indoor pitch – one behind each goal and one on the half-way line, allowing analysts the ability to film any game or session and study it in real-time. The ‘Hampden’ pitch has been screened to enable additional privacy – allowing closed training sessions. Screening has also been installed behind the goals on the indoor pitch to improve visibility of the goalposts, while a scoreboard has also been installed. Meanwhile, an outdoor stand has been installed between the Hampden and synthetic pitches. Able to accommodate around 400 spectators, the dual rake construction has been delivered as part of a partnership between FIFA, Oriam, sportscotland and the Scottish FA. Fast becoming one of the great hubs of activity within Scottish football,

Oriam Oriam looks set to go from strength to strength in 2018.

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NATIONAL YOUTH TEAMS MEN’S YOUTH TEAMS

UNDER-20s Scot Gemmill led an Under-20s side to compete at the Toulon Tournament for the first time since 1997 and made history by becoming the first Scotland team to beat Brazil at any age level. A Greg Taylor left footed strike sealed the win and was the crowing moment in what was a successful tournament. Afterwards Taylor said: “That goal meant everything to me and gave Scotland's Oliver McBurnie (right) me so much confidence. closes down 's Marten Kuusk “To be the first Scotsman to UNDER-21s score a winner against Brazil gives me my own unique little bit Scot Gemmill’s side began 2017 with a of history.” 0-0 draw against Estonia at the Paisley Scotland overcame the Brazilians, 2021 Stadium in preparation for the Czech Republic and Indonesia as UEFA European Under-21s Championship well as losing to England during Qualifiers beginning. their time in . Scotland began the group in sensational They finished third in the fashion, defeating The Netherlands 2-0 in tournament. Scot Gemmill what was a stunning victory. and Stephen Mallan both scored in the second half. Scotland's (L-R) Greg Taylor, Ruben Sammut, and Adam Frizzell celebrate at full time after their unique victory over Brazil After the match Scot Gemmill reflected: “We played with so much intelligence and intensity and there was so much willingness to do well. “We know we’re working in the correct manner with a bunch of players that are willing to execute a game plan.” A trip to Middlesbrough followed where Chris Cadden scored for Scotland in a 3-1 defeat in front of a 20,000 strong crowd. Four days later goals from Oliver Burke and Oliver McBurnie secured a 2-0 away win against Latvia. The year ended with a 1-1 draw against the Latvians before losing out 2-0 to Ukraine at McDiarmid Park.

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Michael Johnston UNDER-19s Scotland Under-19s exited the UEFA Euro 2017 qualification stages at the Elite Round, following losses to Austria, Czech Republic and Hungary. Celtic’s Michael Johnston notched Scotland’s only goal over the course of the six days, levelling the scores with 74 minutes in the final game against Hungary but a late penalty secured victory for the opposition. Donald Park took over from Ricky Sbragia in August and he qualified the side for the Elite Round in 2018, defeating Luxembourg and drawing to Armenia as well as losing out to Czech Republic.

WOMEN’S YOUTH TEAMS WOMEN’S UNDER-19s In 2017, the women’s Under-19s emulated the senior squad, in that they competed in a major championships in the summer before welcoming a new head coach. The team also said farewell to a loyal servant, as Scotland Women’s Under-19s head coach Gareth Evans left after four years in charge of the team. They began their year with a training camp in Spain where they played Italy, France and Germany, Women’s Under-19s “There are a lot of young part of her role involves the preparing them for their Elite promising players who have coordination and management Round stage. recently come through the age of the Regional Performance ranks such as who Academies and newly created Two wins over Republic of Ireland impressed for the national team Regional Performance Hubs. and Finland secured their place at at Euro 2017.” the finals in Northern Ireland that She said: “The role not only summer. They exited at the group In her first competitive matches allows me to coach but also stages, losing out to Germany in charge, Scotland qualified for to nurture the talent coming and Spain as well as drawing with the Elite Round, beating Armenia through. We want to develop the hosts. 2-0, losing to Hungary and good players as well as good drawing against Turkey. people. After the tournament, Gareth Evans stepped down and former WOMEN’S UNDER-17s “I am aiming to work effectively women’s international player with the Performance team and Pauline Hamill was appointed. 2017 also saw a new coach for continue to build on the legacy Currently undertaking her Pro the Women’s Under-17s with from Euro 2017 to drive the Licence, Hamill played 141 for Pauline MacDonald taking over women’s game forward.” Scotland and used to coach the from Pauline Hamill. MacDonald immediately looked women’s Under-17s. Capped 66 times for her country, to qualify for the Under-17s’ first Upon being appointed she said: “I MacDonald becomes the third major tournament since 2013 know a lot of the players through full-time female coach working and they progressed to the elite my previous roles with the for the women’s international round after overcoming Slovakia association and can’t wait to help teams and works within the and Latvia before losing out to them continue to develop. Performance Department where England in October.

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WOMEN’S NATIONAL TEAM

2017 was the most historic supporters travelled to the “As a of loyal service, the Scottish FA year yet for Scottish women’s Netherlands to support the young girl, welcomed back a familiar face in football as the national team national team in their first major the shape of former player and represented the country at their tournament. In front of Patron and being Under-19s head coach Shelley first major championships for 19 Nicola Sturgeon, Scotland were extremely Kerr. years, playing in the Netherlands defeated in their opening match passionate Shelley Kerr arrived at Hampden at UEFA Women’s EURO 2017. against England in the impressive about brimming with pride and ideas surroundings of the Stadion The year kicked off with two Scotland, on how to progress the national Galgenwaard in Utrecht. draws against eventual UEFA it was my team. Women’s EURO 2017 finalists The injury hit Scots then lost 2-1 ambition to She said: “As a young girl, and Denmark in a training against Portugal in a close match represent being extremely passionate camp along with the news that before a nail-biting final match about Scotland, it was my would be leaving against Spain. my country ambition to represent my country her post as head coach following and now Scotland were required to win and now to get the opportunity the championships. to get the by two goals in Deventer and at to lead the women’s national A return trip to Cyprus followed the break they led 1-0 through opportunity team is a dream come true. where Scotland finished fifth a Caroline Weir strike. Despite to lead the “We have a great group of players in the Cyprus Cup, where they great effort the team couldn’t women’s and my goal is to continue the defeated New Zealand, Austria find the elusive second goal national good work and sustain the level and Wales. and although they exited the team is of success that the team has tournament, heads could be held International Challenge matches achieved in recent years.” high after defeating Spain for the a dream on foreign soil followed, against first time. come true.” Kerr opened her tenure with a Belgium and Sweden along with comprehensive 3-0 win over home games against Romania Following the agonising exit, SHELLEY Hungary prior to World Cup and Republic of Ireland. retiring captain Gemma Fay said: KERR Qualifying double-header “You should never write off the As UEFA Women’s EURO 2017 victories over Belarus and Scotland badge. We could have approached Scotland were Albania. had more than one goal against dealt severe injury blows when Spain and we were inches off that The year concluded with the , Lizzie Arnot, one we needed. This team will women’s national team being and only get better.” , named as Team Scotland’s Team talismanic , Erin of the Year at the Scottish Sports After wishing Anna Signeul Cuthbert and Awards. well following celebrate victory were all 12 years over Republic of ruled out Ireland through injury. More than 3,000 Scotland

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2017 RESULTS DENMARK 2 SCOTLAND 1 SCOTLAND 2 REPUBLIC OF SCOTLAND SCORERS: J ROSS, E IRELAND 0 CUTHBERT SCOTLAND SCORER: C MURRAY 20/01/17 | INTERNATIONAL 07/07/17 | INTERNATIONAL CHALLENGE CHALLENGE MATCH | GSZ STADIUM, MATCH | STARK’S PARK, DENMARK 1 ENGLAND 6 SCOTLAND 1 SCOTLAND 0 19/07/17 | UEFA EURO 2017 | STADION SCOTLAND SCORER: K LITTLE GALGENWAARD, UTRECHT 23/01/17 | INTERNATIONAL CHALLENGE MATCH | TASOS MARKOS STADIUM, PARALIMNI SCOTLAND 1 PORTUGAL 2 NEW ZEALAND 2 SCOTLAND SCORER : E CUTHBERT SCOTLAND 3 23/07/17 | UEFA EURO 2017 | SPARTA STADION, ROTTERDAM SCOTLAND SCORERS: J ROSS, E CUTHBERT, K LITTLE 01/03/17 | CYPRUS CUP | SCOTLAND 1 AMMOCHOSTOS STADIUM, LARNACA SPAIN 0 SCOTLAND SCORER: C WEIR SCOTLAND 0 27/07/17 | UEFA EURO 2017 | STADION KOREA REPUBLIC 2 DE ADELAARSHORST, DEVENTER 03/03/17 | CYPRUS CUP | GSP STADIUM, HUNGARY 0 SCOTLAND 3 AUSTRIA 1 SCOTLAND SCORERS: L CLELLAND, C SCOTLAND 3 EMSLIE, J ROSS SCOTLAND SCORERS: J ROSS, L ROSS, 14/09/17 | INTERNATIONAL SCOTLAND L EVANS CHALLENGE MATCH | TELKI, BUDAPEST 06/03/17 | CYPRUS CUP | GSZ WOMEN’S STADIUM, LARNACA BELARUS 1 NATIONAL TEAM SCOTLAND 2 SCOTLAND 0 SCOTLAND SCORERS: OG, J ROSS HEAD COACH WALES 0 19/10/17 | FIFA WORLD CUP 2019 (SCOTLAND WON 6-4 ON PENALTIES) QUALIFIER | FC , MINSK SHELLEY KERR 08/03/17 | CYPRUS CUP | TASOS MARKOS STADIUM, PARALIMNI SCOTLAND 5 • Won every domestic honour BELGIUM 5 ALBANIA 0 in Scotland during playing SCOTLAND SCORERS: OG, F BROWN, J SCOTLAND 0 ROSS, C EMSLIE, L EVANS career 11/04/17 | INTERNATIONAL 24/10/17 | FIFA WORLD CUP 2019 CHALLENGE MATCH | INTERNATIONAL QUALIFIER | PAISLEY 2021 STADIUM, • Coached Arsenal, Kilmarnock, CHALLENGE MATCH | STADION OH PAISLEY Hibernian and Spartans LEUVEN, LEUVEN • Won 59 caps for Scotland SCOTLAND 2 between 1989 and 2008 ROMANIA 0 SCOTLAND SCORERS: L EVANS, J ROSS • UEFA Pro Licence Holder 09/06/17 | INTERNATIONAL CHALLENGE MATCH | FALKIRK • Scotland Under-19s coach STADIUM, FALKIRK between 2009 and 2013 SWEDEN 1 • Won three trophies in 18 SCOTLAND 0 months as Arsenal Ladies 13/06/17 | INTERNATIONAL head coach CHALLENGE MATCH | INTERNATIONAL CHALLENGE MATCH | MYRESJÖHUS • First female manager in ARENA British men’s senior football in 2014, taking over Stirling University

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MEN’S NATIONAL TEAM

The Men’s A team embarked on an unbeaten run in competitive action in 2017, but their valiant efforts saw them fall agonisingly short in their quest to make the play-offs for the 2018 FIFA World Cup. Scotland entered 2017 with the qualification campaign hanging by a thread after away losses to England and Slovakia and a damaging home draw to Lithuania. 2017 began with ’s future as head coach in the balance. The first match saw an uninspiring 1-1 draw with Canada in March played in wet conditions at and offered little for the Scotland supporters to cheer, despite ’s Above: fails a capacity crowd were treated to goal. revenge on their hosts for the to keep out Leigh a modern-day classic. dropped points in the 0-0 draw Griffiths’ second The World Cup qualification on Scottish soil earlier in the free-kick. After an evenly-matched first campaign got back on track later campaign. Below: Griffiths half, Scotland found themselves that week, however, as a spirited celebrates a goal down to a 70th minute performance at Hampden Park The Lithuanians had proven to strike. then against a side high be a banana skin for Scotland in stepped up to turn the game on on confidence saw Scotland previous meetings but Gordon its head, netting two stunning breathe new life into their Strachan’s men ruthlessly free kicks from near-identical campaign. dispatched their opponents positions on 87 and 90 minutes thanks to a first international A late goal from substitute to send the crowd into raptures goal from , Chris Martin proved to be and claim his first international a stunning, long range the difference between the goals. strike from new Liverpool two sides and also saw an signing Andy Robertson and a The Hampden roar was muted in effervescent debut from Celtic 70th minute effort from James the 93rd minute, however, when midfielder Stuart Armstrong McArthur. scored a late leveller – Gordon Strachan later to deny Scotland a famous proclaiming it to be one of Scotland then welcomed victory. The England captain the best debut performances Malta to Hampden Park three later proclaimed the atmosphere a Scotland player had ever days later, where goals from at the stadium to be one of the produced. and Leigh best he had ever played in. Griffiths were enough to see off Having narrowed the the group minnows. The result Scotland carried their upturn gap to the top in the meant that Scotland entered in form into the new season, group, Scotland next the final two matches of the with a double header against welcomed group campaign with their destiny Lithuania and Malta yielding leaders England in their own hands, barring an maximum points. The team to Hampden unlikely set of results in other first travelled to Lithuania for an end-of- qualification groups. where they exacted season 2018 FIFA World Cup Second-placed Slovakia next qualifier, where visited Hampden Park requiring only a draw to all but seal second

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The International place in the group. Despite being Challenge Match against the reduced to ten men in the first Netherlands in half, Slovakia took Scotland to November saw the wire, however a late own 2017 RESULTS (below) became goal by captain Martin Skrtel, one of Scotland’s under pressure from Scotland youngest ever captains when he substitute Chris Martin, was led the team out. enough to secure the vital three points.

Scotland’s hopes of travelling to Russia came to an end in Slovenia, however. Despite leading at half time thanks to Leigh Griffiths’ 4th goal of the campaign, two second half goals from the hosts turned the game on its head and left Scotland chasing victory. Despite an 88th minute equaliser from , Scotland were unable to find a winner, leaving the players disconsolate at the final whistle, having come so close to rescuing a qualification campaign that had seemed doomed in its embryonic stages.

Following the conclusion of the campaign, it was decided that the Scotland National Team would be led by a new head coach in preparation for the UEFA Euro 2020 qualifying campaign, with Gordon and Scotland’s players celebrate Stuart Armstrong’s goal against Lithuania Mark McGhee’s tenure ending with immediate effect. SCOTLAND 1 SCOTLAND 1 While the recruitment CANADA 1 SLOVAKIA 0 process for a new SCOTLAND SCORER: S NAISMITH SCOTLAND SCORERS: M SKRTEL OG national team head 23.03.2017 | INTERNATIONAL 05.10.2017 | 2018 FIFA WORLD CUP CHALLENGE MATCH | EASTER ROAD QUALIFIER | HAMPDEN PARK coach was under way, Scottish FA SCOTLAND 1 SLOVENIA 2 Performance Director Malky SLOVENIA 0 SCOTLAND 2 SCOTLAND SCORER: C MARTIN SCOTLAND SCOREERS: L GRIFFITHS, R Mackay took on 26.03.2017 | 2018 FIFA WORLD CUP SNODGRASS the role on an QUALIFIER | HAMPDEN PARK 08.10.2017 | 2018 FIFA WORLD CUP interim basis for QUALIFIER | STADION STOZICE, LJUBLJANA, SLOVENIA an International SCOTLAND 2 Challenge ENGLAND 2 Match SCOTLAND 0 SCOTLAND SCORER: L GRIFFITHS 2 against the NETHERLANDS 1 10.06.2017 | 2018 FIFA WORLD CUP Netherlands QUALIFIER | HAMPDEN PARK 09.11.2017 | INTERNATIONAL CHALLENGE MATCH | PITTODRIE in November.

The match, Scotland’s LITHUANIA 0 last of 2017, saw senior SCOTLAND 3 international football return SCOTLAND SCORERS: S ARMSTRONG, A ROBERTSON, J MCARTHUR to Pittodrie after a four-year 01.09.2017 | 2018 FIFA WORLD CUP absence. Though it ended QUALIFIER | LFF STADIONAS, VILNIUS, in Scotland’s sole defeat of LITHUANIA the year, thanks to a solitary goal from Memphis Depay for SCOTLAND 2 the Dutch, it saw four Scotland MALTA 0 players make their debuts, while SCOTLAND SCORERS: C BERRA, L Kieran Tierney became one GRIFFITHS of Scotland’s youngest ever 04.09.2017 | 2018 FIFA WORLD CUP Matt QUALIFIER | HAMPDEN PARK Phillips captains when he led the team out.

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FUTSAL

Q&A WITH COACH WHAT IS FUTSAL? EDUCATION MANAGER Futsal is a five-a-side version of football with unlimited substitutions and 20 STUART MCLAREN minutes a half. The game is played with an optimised ball that does not bounce as WHAT PROGRESS HAS BEEN WHAT DOES THE AVERAGE much as a traditional football. MADE WITH FUTSAL IN 2017 IN FUTSAL CALENDAR LOOK LIKE SCOTLAND? FOR THE NATIONAL TEAM? Currently in Scotland there is a strong adult In terms of adult game provision, A preliminary round takes place league with 51 teams affiliated through the the Scottish Futsal League has alternatively every two years for Scottish Amateur Football Association. continued to develop the Super the UEFA Futsal Euro or the FIFA There is an ever growing recognition in League by utilising venues Futsal World Cup. At the end Scotland that futsal can be beneficial throughout the country to raise of the year there is the annual both as a game in its own right and as a awareness of the sport rather Home Nations Championship, development tool for young football players. than playing matches at a single which took place in Scotland in This is reflected in more activity in youth central facility. 2017, and in 2018 it will be held futsal. in Northern Ireland. In between There has been a variety of both sets of matches, a number futsal activity for children and of training camps will take place. youth players via schools and SYFA affiliated clubs with each HOW DID THE HOME NATIONS of the six Scottish FA regions CHAMPIONSHIP GO FOR THE overseeing a pilot games NATIONAL TEAM? programme for the 2009 age group. The performance of the team was perhaps above expectations In terms of the national team, and the results also indicated Mark Potter left his post as head improvement from 2016. coach with Gerry McMonagle We finished in third place, taking over for the annual beating Northern Ireland, Home Nations Championship. drawing with Wales and losing At the tail end of the year Scott out to England. Chaplain was appointed as the head coach going forward. The matches at Oriam were well attended and demonstrated WHAT ARE YOUR TARGETS what an exciting game futsal is FOR 2018? for spectators, especially at the highest level. Facilitating an increase in opportunities for young players to experience and play the sport TELL US ABOUT YOUR is the main target for 2018. NEW HEAD COACH SCOTT CHAPLAIN? We are in the process of Scott has played with the developing a framework for national futsal team, delivered futsal that will outline how we much of our futsal coach aim to achieve this. We also education, and has both talent want to continue to support the and a willingness to continually growth in the adult game as well improve as a coach. as develop more opportunities for female players to participate He has indicated his plans to in the game. further progress the squad as we strive to achieve better Above: Scott Chaplain results at future international Left: Scott Mollison tournaments.

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SCOTTISH CUPS SCOTTISH FA YOUTH CUP CELTIC 3-0 RANGERS Celtic added the Scottish FA Youth Cup to their season haul after a deserved victory over rivals Rangers at Hampden Park. The Hoops made the breakthrough seven minutes from the interval. Eye-catching winger Michael Johnston back-heeled into the path of Calvin Miller, who crossed for Joe Thomson. His glancing header fell into the path of captain Sam Wardrop, who made no mistake from 10 yards. Miller and man-of-the-match Aidan McIlduff sealed victory with close-range efforts of their own.

WILLIAM HILL SCOTTISH CUP SSE SCOTTISH WOMEN’S CELTIC 2-1 ABERDEEN CUP FINAL

Celtic completed a historic complete an unbeaten treble, HIBERNIAN 3-0 GLASGOW domestic unbeaten treble while getting their hands on the CITY thanks to ’s dramatic famous old trophy for the first Hibernian completed the cup double injury-time winner. time since 2013. for the second year in succession with Supporters were treated to Reflecting on a dream debut this convincing victory over perennial a thrilling 90 minutes, with season in charge, Brendan powerhouses Glasgow City. underdogs Aberdeen starting on Rodgers said: “If you’re going Scotland striker Abi Harrison smashed home the front foot. to create history, which we’ve from close range to give Hibs the lead in done, then you have to make ’ clinical half-volley Livingston, before a stunning 40-yard free- gave The Dons’ a deserved it happen and the players have kick from Siobhan Hunter killed off any hopes early lead after a fine start to done that. of a City comeback. Rachael Small added a proceedings. “It was a really tough game and, third to round off the scoring and give new as well as to my own players, manager Kevin Milne a winning start to life in Celtic, however, showed the kind the Hibees’ dugout. of resilience that typified their give credit to Aberdeen. They season to turn the tide. made it really tough for us, particularly in the first half. SCOTTISH WOMEN’S PREMIER Stuart Armstrong levelled with FINAL a precise shot from the edge “We had to dig deep, we weren’t of the area before Australian quite as fluent in our game and HIBERNIAN 4-1CELTIC playmaker Rogic took centre that’s credit to them. They broke Hibernian retained the SWPL Cup after a stage. the game up quite well. comprehensive triumph over a talented Two minutes into stoppage time, “We just reinforced at half-time Celtic side at Broadwood. the idea of staying calm, that with everyone else seemingly got Hibs off the mark with an eventually Aberdeen would steeling themselves for the audacious effort after spotting goalkeeper tire and that’s what started to prospect of extra time, Rogic Megan Cunningham off her line. The Hoops, happen. ran at Aberdeen down the right though, showed character to bounce back flank, burst beyond Andrew “In the second half we created and level within a minute through Ruesha Considine and fired low beyond chances and were disappointed Littlejohn. Lucy Graham restored Hibs’ lead the diving . not to score one or two more. before Rachel McLauchlan and Rachael Small In doing so Celtic became the We got the goal in the end and added their names to the scoresheet. first side in Scottish football to thoroughly deserved it.”

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GRASSROOTS REVIEW

The past year has seen several Powerchair football event milestones in grassroots football across Scotland, with the launch of the new grassroots strategy, the One National Plan, a new Para- Football Strategy and the development and inception of a new brand for the Scottish FA’s Football Development department – designed to highlight that grassroots football delivers Football for Life.

One National Plan The first half of 2017 saw the TARGETS launch of a bold new strategy for Scottish non-professional • Participation: growing the football, designed to grow the game across the country in both scale and diversity of football scale and diversity, develop across Scotland. talent and provide social benefits. • Education: developing the capacity and capability of The One National Plan builds on the successes of the 2005 Youth volunteers and the coaching Action Plan and the 2011 One workforce to support the National Plan. It provides the growth and development of framework for everyone within our game. Scottish football to establish safe, friendly and nurturing • Club Services: enabling environments to promote all Scottish clubs to grow, enjoyment of the game and develop and reach their full foster healthy lifestyles. potential. The strategy sets an ambitious target of enlisting ten percent of • Attractive Game: creating a Scotland’s population to become culture and environment that involved within Scottish Football attracts, retains and develops in some form by 2026. players, coaches and officials from across all communities.

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Football for Life In order to properly showcase the strategy, a new brand was launched for Scotland’s grassroots game. The brand was launched in September, during UEFA Grassroots Week 2017, and describes the overarching vision of the One National Plan as providing Football for Life. Football for Life aims to provide opportunities for every person in Scotland to participate and develop through the national game. This, in turn, will grow the value and benefit of football for Scottish FA Deaf huge range of football initiatives In 2017 the Cashback for individuals, communities and Football Festival 2018 delivered through the Scottish Communities programme society alike. FA. The number of registered continued to thrive, with Football for Life is designed to players in Scotland has now qualitative analysis of the grow the game across Scotland reached 142,231 with 12,000 School of Football programme by making it more attractive and female players. yielding heartening results. 95%, of respondents reported sustainable. This will be achieved Another of the key successes in participation having a positive through initiatives that increase this area in 2017 has been the impact on young people’s participation, deliver education development of the new Para- confidence and 95% of and enhance the services clubs Football strategy, Playability… participants in the programme bring to their communities. Our Game is the Same. The improved their skills for learning, strategy will run through to 2022 Beyond growing the game, life and work. Football for Life encourages and is designed to create greater lifelong participation – not only opportunities for participants of Clubs for Communities increasing participation in the all abilities across the nation to Through Clubs for game, but ensuring that once reach their full potential through Communities, the Scottish players are involved in football, the creation of a player-focused FA aims to empower clubs they stay in football. environment that will allow participants to enjoy Scotland’s to achieve their full potential These three outcomes are a key national game. in delivering benefits to part of the new brand: Football their communities. Clubs for All; Skills for Life; and Clubs Skills for Life contribute to the pyramid of for Communities. Every football players, coaches, referees and Recognising that football offers programme that the Scottish volunteers required to grow and far more than an enjoyable FA offers at grassroots level falls sustain the game. sporting activity – participation under the category of one of delivering real-world skills The strategy aims to support these three outcomes. such as teamwork, leadership, clubs, recruit volunteers and Football for All respect and resilience. Skills for ultimately inspire communities Life relates to the development through football. This pillar of the new brand of Scottish football’s volunteers, Clubs for Communities focuses on growing the game – referees and coaches. growing the scale and diversity encompasses programmes of football participation To provide Skills for Life, the such as the Scottish FA in Scotland by increasing Scottish FA is continuing to Grassroots Awards and Football recruitment and retention of develop existing education Development’s flagship Quality participants, regardless of age, courses to increase their Mark club accreditation scheme, gender, background or ability. range, reach and impact, while both of which have continued nurturing a positive culture to excel under the new brand. The success of the Scottish FA’s throughout grassroots football The Quality Mark scheme this drive to increase participation to further incentivise the year saw 535 clubs achieving the resulted in it exceeding its development of talent. prestigious Quality Mark status target for participation by the and 2018 will see additional Skills for Life encompasses end of 2017. Head of Football development, tying in with the programmes such as the Lidl Development Andrew Gould overall Football Development Skills Centres, the Cashback announced at a special event brand. held at the Scottish Parliament for Communities programme, to engage with MSPs and coach education and referee demonstrated to them the development.

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CASHBACK FOR COMMUNITIES 2017 saw the Scottish FA continue its successful partnership with the Scottish Joe Mearns Government’s Cashback for Communities programme into its tenth year. Since 2008 the two organisations have worked to make a strong impact in communities across Scotland providing free football activities for people aged between 10-24 years-old. Thousands of young people have benefited from projects supporting volunteer development, schools in deprived communities, participation opportunities and much more. The last nine years of partnership with the Scottish Government has been incredibly beneficial to communities across the country and whilst the new three year agreement will continue to do this it will be more focused on the Analysis of the benefits of the School of Football programme most socially deprived areas and The Scottish FA carried out dribbling and shooting, as well as seek to use football to support some quantitative analysis of the physical skills and performance related those who may not readily access effectiveness of the Cashback for to the sport including agility, balance development opportunities. Communities My School of Football and stamina. The work on phase four began Programme in the past year, with the on 1 April 2017 and will continue results indicating that it is an invaluable Young people’s behaviours and through until March 2020 with the initiative. aspirations change positively – 95% aim of making a strong impact on reported improved behaviour in those young people who love the In early 2018 a survey of head and participants at school. game and want to make a positive senior teachers in Schools of Football Young people’s wellbeing improves contribution to society. yielded the following headline results: – 89% agreed that the Schools of The three specific strands of Young people build their capacity and Football programme has helped to the Scottish FA’s Cashback for confidence – 95%, of respondents improve health and wellbeing among Communities project are; My reported participation having a participants. School of Football; My Inclusive positive impact on young people’s Community programmes and confidence, while 68% reported that it School attendance and attainment My Volunteer and Inspire, which helped improve their willingness to try increases – 89% of respondents will engage just over 4,500 new activities. reported improved attendance at youngsters. These young people school amongst participants. Young people develop their are aged between 10 and 24, Young people participate in activity may be disadvantaged by living physical and personal skills – 95% which improves their learning, in areas of deprivation; being of participants in the programme employability and employment unemployed; not in education improved their skills for learning, or training; being excluded (or at life and work, for example literacy, options - 74% of respondents reported risk of exclusion from school); or numeracy, leadership, teamwork, that participants’ engagement in being at risk of becoming involved communication organisation and other classes improved, while 68% in antisocial behaviour, offending time management. In addition, 89% reported improved concentration or re-offending reported improvements in football and 63% noticed improved academic skills, including areas such as passing, performance in other areas.

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TESCO BANK

The Tesco Bank Football Challenge works in partnership with the Scottish FA to deliver coaching and training sessions for primary two and three pupils across Scotland. In 2017 it entered its seventh year where more than 120,000 children across 2,200 primary schools in Scotland engaged with the country’s leading football participation programme. Teachers and volunteers also continued to enjoy the Scottish FA’s in-service programme with more than 7,500 now trained to support the growth of football in schools. The aim of the programme is not to find the next Lionel Messi or , but to give children the opportunity to score goals, run around and play football with their friends in a safe and fun environment. The Tesco Bank Football Challenge is the foundation of the Scottish FA’s Development Plan. It is based in the four-a-side Desire to Play stage of the Developing Talent framework and designed to develop Community Projects Officer, social skills, health and “The partnership enables the kids to Gary MacDonald said: “Both the fitness, camaraderie and the engage in a range of physical and social Scottish FA and Tesco Bank are development of physical literacy skills as well as meet their heroes, passionate about encouraging skills. children to develop positive, providing tangible role models for them The Scottish FA’s network lifelong habits and have fun to look upto.” of coaches deliver training whilst doing so. GARY MACDONALD, sessions in schools around the “The partnership enables the country and hold Festivals with COMMUNITY PROJECTS OFFICER kids to engage in a range of clubs around Scotland such physical and social skills as well as Aberdeen, St Johnstone, as meet their heroes, providing Former Hibernian delivered across two evenings to Kilmarnock, St Mirren, Ayr United tangible role models for them to manager and staff after school. and Hearts. Celtic player Alan look upto.” Stubbs promotes The purpose behind this is to In 2017, more than 400 children the Tesco Bank In addition, the programme Football Challenge educate the teachers to continue from schools across Scotland has now given Continuous programme. the legacy of the programme played at Hampden Park in the Professional Development (CPD) within the school after the six annual ‘Play on the Park’ festival training to over 5,000 teachers. weeks of activity is finished. and a number of special visits took place where primary school The CPD opportunity for children met current Scotland teachers consists of the Scottish players and legends of the game. FA’s 1.1 Early Touches course

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DESIRE TO PLAY

The Scottish FA delivers Fun Fours, specifically for five numerous opportunities for and six-year-olds, leads into young people to participate Super Fives before the players in football throughout the six progress to take part in Soccer regions in Scotland. Sevens.

The association’s network of Every weekend thousands of football development officers young players have a great and community coaches means experience learning the game that every area of the country in a small-sided, trophy free has a programme for young environment that is best people to participate in. suited for learning and skill development. Local authorities, leisure trusts and clubs all deliver activity 2017 also saw the introduction of for the younger generation in nine v nine football for children aged 12, after pilot activity and Scotland in the form of mini- academically verified research kicker sessions for children aged took place. between three and five. “More than 200 people attended the deaf Nine v nine football aims to These activity sessions are football festivals and gave young people, bridge the gap between seven football-based but also focus on and 11-a-side football and the who are often the only deaf person at overall physical literacy. new format will be played on their own school, a chance to enjoy Football centres for boys and either half of an 11-a-side pitch football with others in a similar position.” girls of primary school ages or on a shortened pitch from penalty box to penalty box. Above: The their ongoing provision and have also been delivered in Scottish FA Deaf conjunction with the Scottish Football Festival at attracted new membership. In 2018 there are aims to roll out . FA’s partner, Lidl. the initiative nationally. Deaf Football Festivals for both primary and secondary They ensure that all youngsters Community Football Days were age players with a hearing regardless of ability, background, a key programme throughout impairment also proved race or religion can mix in a safe, the year and in 2017, 10 selected extremely successful in 2017. fun environment, make friends Quality Mark Legacy Clubs and grow to love football. delivered a carnival of football to More than 200 people attended their communities. these events and gave young One initiative which was key to people, who are often the only progression and success in 2017 Giant inflatables provided by deaf person at their own school, was the National Player Pathway, McDonalds brought excitement a chance to enjoy football with Below: McDonald's which is an agreed format for the to the young people and their Community others in a similar position. match elements of football. families as the club’s showcased Football Day Strong friendships were formed whilst also enjoying fun football activities. These events were staffed by young volunteers in the VIP programme who received deaf awareness training and help with basic sign language. Following on from previous events, community football clubs began to signpost local clubs that the participants could attend more regularly. Looking ahead, 2018 now promises to be an even more exciting year for young people looking to become involved in football.

28 SCOTTISH FA • 2018 ANNUAL REVIEW SCOTTISH FA GRASSROOTS AWARDS 2017

2017 saw the Scottish FA Grassroots 2017 SCOTTISH Awards Presented by McDonald’s FA GRASSROOTS and the Sunday Mail run for the 15th AWARDS ROLL OF consecutive year, again celebrating HONOUR the unsung heroes of grassroots football across the country. FOOTBALL RESTAURANT OF THE YEAR: DUNFERMLINE The annual awards provide an opportunity for grassroots volunteers FOOTBALL MUM OF THE YEAR: – the people across the country SHONA CRAWFORD that make a difference to their local BEST VOLUNTEER IN ADULT community – to get some well- FOOTBALL: JIMMY SMITH deserved recognition for their valiant efforts. BEST COMMUNITY FOOTBALL CLUB: DRUMCHAPEL UNITED The awards are split into regional and national categories and grassroots BEST VOLUNTEER IN GIRLS’/ clubs, coaches and volunteers from Jane Lavery is presented with the People’s Choice WOMEN’S FOOTBALL: Award by Kenny Dalglish any of the six Scottish FA regions can MICHAEL WINDRUM be nominated, with winners presented Dalglish and Scotland Women’s BEST PROFESSIONAL CLUB IN their awards at local ceremonies, National Team Head Coach Shelley THE COMMUNITY: MONTROSE ahead of a glittering national Kerr presented the winners of the 2017 ceremony. Scottish FA Grassroots Awards at the BEST VOLUNTEER IN YOUTH The award nominations were national awards dinner in September. FOOTBALL: PHIL PURVES launched in March when McDonald’s The showpiece award on the night BEST COMMUNITY FOOTBALL grassroots football ambassador Kenny is the People’s Choice Award. The FOR ALL PROJECT: COO PARK Dalglish surprised Stirlingshire-based nominees for 2017 were Jane Lavery of BEST DISABILITY FOOTBALL grassroots football club Stirling City Pollok United Soccer Academy, Kevin PROJECT: All Stars when he appeared at their O’Neil of Blantyre Soccer Academy and STROLLERS ground to volunteer for the day. Phil Cope of Carnoustie Panmur, each The Scotland legend tried his hand of whom were worthy candidates. PEOPLE’S CHOICE AWARD: in a variety of roles that grassroots JANE LAVERY Jane Lavery runs the under-9s and volunteers selflessly fulfil, from setting under-11s girls teams at Pollok up goals and switching on floodlights United Soccer Academy in addition additional facilities under Community to picking-up kit after training and to assisting with the disability group. Asset Transfer. locking the venue. He also took part She regularly sacrifices her own time in a training session and passed on his Jane’s incredible dedication to the to travel considerable distances to wealth of knowledge to the teams in flourishing girls’ and disabled sections facilitate coaching sessions and has attendance. at Pollok United saw her win the created a legacy for future young girls public vote and the award, which was Stirling City All Stars is home to to have a pathway into football Stephen Tortolano, winner of the 2016 presented to her by Kenny Dalglish at Scottish FA Football Volunteer of the Kevin O’Neil is the Head of Academy the ceremony. for Blantyre Soccer Academy, with Year. She said: “We have over 90 girls approximately 400 registered players, but they’re not there to play Stephen epitomises the values of overseeing all football matters for the football, they’re there to be part of a grassroots football volunteers in full pathway from 2012’s to Amateur community, a team. Scotland. He has worked tirelessly in team and a Disability Section. coaching, mentoring and supporting “I’m humbled to be here. My brothers Phil Hope is the Chairman of disability players who represent Stirling have played football all their lives, my Carnoustie Panmure FC and U17s and the Forth Valley in a wealth of dad played, my sons play, my husband coach. His many achievements competitions throughout the United plays. Kingdom, all after overcoming an in 2016/17 include combining accident at work where he suffered four separate clubs to create one “But I’m the first in my family who’s serious brain injuries that required community club, creating an off-field had their picture taken with Kenny intensive physio four times a day for mental health football programme Dalglish. They’ll all have something to eight months. and successfully campaigning for say about that.

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COACH EDUCATION

The Scottish FA’s Coach Education programme experienced increased growth in 2017, in all aspects of the department. There was an increase in attendance numbers for both males and females on a wide spectrum of courses with around 1,000 more people completing grassroots courses, compared to 2016. There was a concerted effort in 2017 to increase the offering of coach education courses, seminars, workshops, and events in order to entice more people to continue to improve the coaches working within Scotland. One of the main focuses of 2017 was to ensure accessibility of more bespoke courses for specific user groups that would have suited specific , , , and Gemma Fay stakeholders. Q&A WITH SCOTTISH FA’S HEAD OF COACH EDUCATION AND DEVELOPMENT GREIG PATERSON

WHAT GROWTH HAS BEEN how to coach their team during MADE IN 2017? matches as well as video There was a 10% increase analysis, physical preparation in Coach Education course and many other factors attendances, including the relating to individual and team introduction of female only performance. licenced courses. The bespoke licence for national Current internationalists Leanne team players continued the Crichton, Joelle Murray, Christie impressive coach education Murray and Rachel Corsie were work done in the women’s game joined by the recently retired throughout the country with Gemma Fay and Leanne Ross Scotland being one of seven who completed their UEFA B European nations to have three Licence at Oriam. full-time female coaches in charge of their national teams. Throughout the year, the players focused on the design and 17 females also completed Scotland Women’s National Team Captain, Rachel Corsie delivery of coaching sessions, the Scottish FA C Licence in

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Greig Paterson

2017 and this year more than TELL US ABOUT THE WORK Five of Hibernian’s 2016 William 1,000 women gained coaching DONE WITHIN COACH Hill Scottish Cup winners certificates with the figure EDUCATION IN CONJUNCTION completed this course; Lewis having risen by more than 400 WITH THE PERFORMANCE Stevenson, Darren McGregor, since 2016. DEPARTMENT? , and David Gray. Throughout the year, the In 2017, discussions began to Scottish FA also extended our link the coach education and Another six from the course will network of coaches, engaged performance departments to attend the UEFA Elite Youth with our programmes through provide a pathway for graduates Licence in early 2018 social media. from a variety of courses. with Kenny Arthur and Alan Combe We are active on Facebook with This pathway aids the transition also continuing a group which has grown to of coaches from attending with the UEFA more than 3,500, allowing us to courses to working at their clubs Goalkeeping spread our message to people in their variety of roles, giving Licence. interested in participating in our them a consistent point of courses. contact with the Scottish FA. During the last year, we also had WHAT TARGETS DO YOU HAVE WHAT WAS A KEY SUCCESS IN Scotland internationalists FOR 2018? 2017? and Don Cowie beginning their A In 2018 we are aiming to launch The B Licence for Pro Players Licence as well as Charlie our Coach Education Framework is a course that is delivered Mulgrew starting his B to give everyone a more during the international breaks Licence. strategic direction and overview to allow domestic professional of the Scottish FA Coach players the opportunity to Education offering. attend a UEFA licenced course at suitable times for their playing We are also looking to further schedules. develop the coach education brand within the Scottish FA In 2017, we had 27 attendees to increase awareness of our which is more than we’ve ever courses through more press attracted previously and the coverage and consistent early signs are that most of contact with prospective course them want to continue on the attendees. Coach Education pathway.

Charlie Mulgrew

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DEVELOPING COMMUNITY CLUBS

An exciting new project is helping to develop three Scottish clubs, transforming them from football clubs into central hubs of the local BONNYRIGG ROSE community, able to make an impact both on and Bonnyrigg Rose has over 500 players and 100 coaches off the pitch. involved in its various gender and age group teams. Through the project they have been turned into a business to the After receiving £196,000 in funding from the benefit of the local community as a whole. Big Lottery Fund in 2016, the Scottish FA invited proposals from community clubs with aspirations Club Secretary Jim Wilson: “We took over a sports pavilion of boosting their positive impact on the local which is surrounded by two grass pitches and one 3G pitch. community. We have applied to the local authority to take the whole lot on through a community asset transfer. Three clubs – Annan Athletic FC, Bonnyrigg Rose Community FC and Jeanfield Swifts FC – were “We had a business mentor appointed, James King, and we identified for the Developing Community Football took on a part-time club development officer, Trish Sime, Clubs pilot project. Work is now well underway to funded by the players through a £1 per month levy. We now develop them into broader community assets, able have five employees at the club, one in administration, two to deliver extensive benefits to the people of their caretakers at night to look after the facility and a young school community that extend beyond the boundaries of leaver to maintain our social media outlets and website. football. “We produced a football sticker book, like Panini, and we sold The clubs have all either started or completed a over 60,000 stickers. We made £4,000. comprehensive internal review process resulting in changing operating and governance structures “Trish has the wherewithal to employ professional help for any to act as social enterprises. They have also kids who may have mental health issues and also for any who either started or completed a comprehensive may need help with their monthly subs. community consultation process to ensure that “We let a room out to a nursery and run a café from the they are delivering programmes with and for the kitchen area. There is affordable nursery care. The help we community, helping to change mind-sets of all have had has been fantastic for community engagement.” their members to create a mindset of ‘through this football club we can…”

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ANNAN ATHLETIC Annan Athletic are restructuring while looking to take over their stadium and surrounding areas from the council through the Community Asset Transfer scheme. They aim to take control of the club’s future in an uncertain senior football landscape while continually widening its reach and local impact. Club Chairman Philip Jones: “The whole mind-set has changed. The football team is the hub which has generated interest in the community. “We are doing a lot more in the community. We now have a business plan and funding plan and we are starting to employ young people as well, such as groundsman work and catering. We are looking to engage disengaged youngsters and we are improving all the time. “We have a clubhouse and an office we are looking to develop. We have a caravan site next door, a scout hall alongside our car park and we are looking to take these through a community asset transfer. “We have 65 volunteers and the club is used seven days per week. We have a Para-Football team, a women’s team, girls’ team, kids teams go from five years old to 17. The Rugby club and hockey club use our place and there is also Zumba and bingo. “We have to be mindful of the football and that is changing too. We are more local and that is a good thing.” “Work is now well underway to develop Annan Athletic FC, Bonnyrigg Rose Community FC and Jeanfield Swifts FC JEANFIELD SWIFTS into broader community assets, able to deliver extensive benefits to the people Jeanfield Swifts are looking to take over and of their community that extend beyond develop their ground, with ambitions to the boundaries of football.” ultimately help to provide social housing in the future, amid other initiatives. Club Treasurer Alan Esplin volunteered for the Scottish FA’s Institute of Learning Management six-day course which also incorporates home study. He believes it has proven invaluable in understanding how to bring plans to life. He said: “It started off the process of us thinking of what we needed to do with regards getting a business plan and our corporate structure sorted. “I attended the courses held at some outstanding clubs which revealed different views and approaches. “We are working to a time table to bring the plan together, which is to redevelop the whole of Jeanfield. We need to get a corporate structure put in place to find out how the funding is accessed. “The council built a ground for the club in 2005 and it has a long-term lease over that and the pitches beside it. The idea would be to transfer that over to us through a community asset transfer and for us to potentially sell back some of the land for social housing and also maybe put in a small area for social enterprise-type shops.”

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CLUB DEVELOPMENT

Club development in Scotland QUALITY MARK thrived under the banner of Clubs for Communities The Quality Mark club The past year has borne witness following the introduction of accreditation programme a number of inspirational tales the new Football Development reached an all-time high by the from Quality Mark clubs, in brand in 2017, with the flagship end of 2017, with 534 clubs particular the Legacy clubs, Quality Mark club accreditation achieving the prestigious demonstrating why they are scheme continuing to thrive and Quality Mark status, 100 of so vital to their respective facility development continuing which were the Legacy or communities. apace. Community status. In early 2018 Drumchapel The process to refresh the United, winner of the Best Quality Mark programme began Community Club award at the in 2017, with the establishment 2017 Scottish FA Grassroots of a Club Services working Awards, continued their group. The development of the dedication to providing Football programme will pick up in 2018 for All when they committed with a new Quality Mark brand, to the LGBT Sports Charter, tying in with the overall Football aimed at tackling homophobia, for Life brand. increasing LGBT inclusion within

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Scottish Sport and removing the providing free coaching sessions barriers that LGBT people can for children in the Bainsford face. and Langlees area, the most deprived area in Falkirk and 80th Drumchapel United’s in Scotland according to SIMD commitment to ensuring figures. They also provide free that football is available to all, football camps within school regardless of sexual orientation, holidays, allowing children to is the latest in a long list of social participate whose parents would initiatives to which the club and otherwise not be able to afford its volunteers are dedicated. the fees. The club run a plethora of The year ended with several community programmes, heart-warming tales of football including foodbank collections, clubs looking out for those less Christmas toy collections, care fortunate in their community home visits by the youth teams during the festive period. and mental health awareness Among the clubs to organise schemes. On the football side, initiatives such as food drives, they facilitate 26 teams spread community kitchens and charity across 17 age groups, including sleep-outs were Bo’ness United, a thriving girls’ section started Cumbernauld Colts, Dumbarton in 2016. United, Dundee West FC, Meanwhile, Falkirk-based Hutchison Vale FC and Troon club Coo Park committed to Thistle YFC.

FACILITY-RELATED RESEARCH Building upon the existing positive partnership with PFA Scotland following the major Pro Player & 3G survey conducted in 2016, for 2017/18 the Scottish FA embarked upon a season-long app-based study of current professional players in Scotland and their perceptions of the current quality of the playing surfaces in the professional game. Prior to this research exercise, the players – the people who interact most directly with the playing surfaces – had not been engaged on this subject, with related results therefore CLUB AND COMMUNITY FACILITIES not considering their valuable opinions. Despite increasing challenges in consider this as a key factor All responses are being collated with the securing public finances to fund when developing related results to be used to identify key issues, sports facilities, the Scottish FA strategic plans. Subsequently, common challenges, and, most importantly, continued to commit to support greater focus in future will be vital learning and educational points for all the development of a number of placed on the realisation of professional club teams in a bid to help them new 3G pitches and supporting smaller scale facilities, reducing improve the stage that Scotland’s top players facilities delivered through our the capital cost burden on perform on week in, week out. larger community clubs directly partners, yet still providing The innovative nature of this work has or in partnership with their invaluable training facilities. caught the attention of both UEFA and respective local authorities. Access to these week to week FIFA as well as number of other national By early 2018 there were training facilities is often the associations. It is also timely, with a approximately 300 full size greatest challenge for clubs quality standard for natural grass pitches, 3G pitches across Scotland, and players and this together similar to that for 3G, being considered representing a near-200% with ensuring that equality for implementation by UEFA, initially in its increase since 2011. and inclusion agendas are top competitions, where demands for the considered, will remain one of highest quality of playing surfaces are ever- Given the current financial the Scottish FA’s key focus areas increasing. climate, there is a need to for future work.

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PARA-FOOTBALL

The Scottish FA continued to through to 2022 and is designed strive to provide Football for to create greater opportunities All within Scotland throughout for participants of all abilities UNDER-19S LEARNING the last year, with its dedication across the nation to reach their to growing Para-Football at the full potential. DISABILITY SQUAD SUCCESS leading edge across Europe. The Para-Football strategy The Scotland Under-19s Learning In 2017, the Scottish FA re- replaces the Scottish FA’s Disability squad continued to enjoy branded its work within disability previous disability strategy success, winning both the 2017 and football under the new umbrella and focuses on five pillars: 2018 Home Nations Championships – of Para-Football. This change Participating in the Game; their third consecutive title. allows for greater emphasis Supporting Coaches; Competing Under the guidance of Head Coach on the diverse work within this on the International Stage; Gary Macdonald, the team have area of the game and creates a Opportunities to Compete; and now won four out of the last five stronger voice for people living Leading the Game. Through Home Nations titles, winning five with varying conditions. these five pillars, the strategy and drawing one of their six matches will create a player-focused September saw the launch of the across 2017 and 2018. environment that will allow new Scottish FA Para-Football participants to enjoy Scotland’s strategy, “PlayAbility… Our Game national game. is the Same”, which will run

Para-Football Event Launch

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Under-19s Learning Disability Squad

WORLD’S FIRST AFFILIATED NATIONAL ASSOCIATION In line with some of the ambitious targets set by the strategy, in early 2018 the Scottish FA dedicated itself to a world’s first in Para-Football, as it announced it is to create the world’s first Affiliated National Association dedicated to Para-Football. Following an investment of more than £100,000 from the Scottish FA, the Scottish Para-Football Association will empower individual Para-Football organisations to run their game according to their own wishes. The Scottish Para-Football Association will include different associations governing a variety of types of Para- Football, including Amputee Football, Cerebral Palsy Football, Deaf Football, Frame Football, Learning Disability Football, Mental Health Football, Powerchair Football and Visual Impairment Football.

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THE GIRLS’ & WOMEN’S GAME

The girls’ and women’s game is flourishing Q&A WITH HEAD OF GIRLS’ AND in Scotland and the Scottish FA are WOMEN’S FOOTBALL passionate about the continued growth. DONALD GILLIES Qualifying for UEFA Women’s EURO 2017 together with the Women’s Under-19, WHAT ARE YOUR KEY We had more than 1,000 females who also reached a UEFA European ACHIEVEMENTS OF 2017? in attendance at grassroots Championship Finals, proved to be a catalyst 2017 has seen Scotland break certificated courses during the for what was a memorable year in the girls new records for registered players year, constituting a tenth of and women’s game. with 12,289, rising from 10,440 the overall number, which is a target we’re looking to build With six regional teams of dedicated staff last year. on, constituting more licence operating throughout Scotland, they have There is an increase in girls holders. worked incredibly hard to support players, becoming involved with the coaches, clubs, referees and volunteers who sport at club level, especially at WHAT PROGRESS HAVE YOU have proved pivotal to the growth and offer 12-years-old and under. more opportunities and expertise to those SEEN IN 2017? A lot of clubs are now recognising who are providing football for females. In conjunction with SWF, who the growth opportunities that are lead in this area, 2017 saw the In 2017, participation levels have increased, available in the girls’ and women’s pilot of the country’s first Youth there has been a record high of females game with the success of the National Performance League at attending coach education certificate women’s A squad along with under-15s and under-19s level, courses and an introduction of 12 new girls the continued exposure of the involving 15 clubs. only Schools of Football. new head coach, Shelley Kerr as well as high profile players down This vastly important initiative Via key partner, Scottish Women’s Football south. is the first opportunity talented (SWF), the club game is going from strength players have had to progress This has all acted as a catalyst to strength and it has been a year that will go into a performance pathway for girls starting the game even down in history. with their clubs. This will have earlier than normal. massive benefits in producing 6,437 of our registered players a performance environment are under the age of 13 which to educate the most talented constitutes more than half of the young female players going number of players registered. forward. This demonstrates the huge We have also experienced potential for the future of the girls an increased level of support and women’s game in Scotland from organisations and various and the hunger that is there for commercial partners to support young girls to become involved in the girls’ and women’s game in the sport. Scotland. Another achievement in 2017 Before UEFA Women’s is the continued increase of EURO 2017 SSE along with females undertaking coach sportscotland, through its education courses. National Lottery stream and the We have a high calibre of female Scottish Football Partnership, coaches across the spectrum but enabled home-based are also fortunate to have three international players in full- women leading our under-17s, time employment or education under-19s and national squads in to focus solely on their the shape of Pauline MacDonald, preparations for the tournament. Scotland's Claire Emslie with fans at full time Pauline Hamill and Shelley Kerr. The ground-breaking move

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continued until after the end our women’s national team and visits participants across 50 Soccer one of her Soccer of Scotland’s first ever major through the excellent work of Centres, in Port Centres by the end of 2018 as championships. our local partners. Glasgow. well as a title sponsor. To have our best domestic There will be a refreshed girls players on the same playing WHAT ARE YOUR HOPES FOR and women’s football strategy field as their teammates who 2018? that will be launched in are full-time professionals was First and foremost we hope partnership with SWF. really important. It offered equal the national team qualify for It will provide a clear direction of opportunity and stood the team their first FIFA World Cup in what the whole of the girls and in good stead ahead of July. France 2019. This would then women’s game will be looking to provide further opportunities achieve for the next five years. HOW HAVE THE SOCCER to drive more investment into That will continue to increase CENTRES DEVELOPED the women’s game and increase Joelle Murray of participation, develop THE WOMEN’S GAME AT A participation levels. Hibernian (L), First Minister Scotland infrastructure and improve the GRASSROOTS LEVEL? We want to continue to progress Nicola Sturgeon investment and exposure of the Launched in April 2017 across (centre) and Leanne our Soccer Centre initiative and Ross of Glasgow game in Scotland. the six Scottish FA regions, hope to have more than 1,000 City. the Soccer Centres are run in partnership with local authorities, leisure trusts, schools and community clubs to deliver weekly active sessions for girls and help to create a gateway for them to the club game. By the end of 2017 there were 39 Soccer Centres across Scotland, with some 650 girls participating. A member of the Scotland Women’s National Team (SWNT) was appointed as an ambassador for the Soccer Centres within their home region, providing a visible female role model for the participating girls. We have seen a tremendous uptake from young girls, no doubt sparked by the success of

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FINANCIAL REPORT

The Scottish FA rounded off 2017 with an eight-figure pay- out to members, with £10.4 million distributed to member clubs across the nation.

The payments support the growth of the game at all levels and are intended to reward member clubs for their dedication to core components of the Scottish FA’s strategy, including:

• Development of home- grown elite players for club first teams and Scotland national teams; • Good governance; • Improvement of standards through club licensing; • Contributing to the achievement of “Strong Meanwhile, Club Licensing saw number of home qualifying Quality Growth” outlined some £1.7 million invested in campaign matches, including clubs, while Affiliated National the match against England at within the Scottish FA’s Associations (ANAs) received Hampden in June. strategic plan, Scotland nearly £300,000 in annual The failure to qualify for the FIFA United: A 2020 Vision. performance awards from the World Cup 2018, did however Non-Professional Game Board. represent a missed opportunity More than £5.9m of revenue In addition, the Scottish for Scottish football at all levels. from the William Hill Scottish Football Partnership (SFP), an The Scottish FA continues Cup has been distributed to independent organisation that to invest in its Performance participating clubs, derived from aids Scottish football in grant Strategy in order to improve broadcasting, sponsorship and funding projects, has been the quality of players in all proceeds from the semi-finals awarded a financial contribution our development squads and and final. for facility improvements. enhance the prospects of Member clubs participating in Member clubs will now be able Scotland being represented at a the Club Academy Scotland, the to apply directly to the SFP for major international competition. capital projects, which will assist Scottish FA’s youth performance With Andrew Charters, Director in developing infrastructure programme, received more of Finance & IT, and Chris and other related facility than £2m in investment. This Rawlings, Commercial Director, improvements. figure included payment for recently joining the Scottish members who achieved targets These payments have been FA, focus is on controlling in Measurable Performance made possible with the Group operational costs and securing Outcomes, which focus on the Turnover increasing by 7.5% the renewal, or replacement, development of talented young from 2016 to £38.4 million, the of long term sponsorship and Scottish players while providing a second highest on record. This broadcasting contracts across pathway to first-team football. was mainly due to the increased the Group’s main assets.

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FIVE YEAR GROUP TURNOVER

40 - £38.8m £38.4m £35.8m 35 - £32.9m £32.7m

30 -

25 -

20 - MILLION 15 -

10 -

5 -

0 - 2013 2014 2015 2016 2017

5% 31% 12% Other Other 8% Television 31% Income Expenditure Football & Radio Payments Development to members 14% 10% Football Development Commercial Income

12% International Matches

19% Match 13% 21% Costs Scottish UEFA & 24% Cup Staff FIFA Costs

ANALYSIS OF TURNOVER ANALYSIS OF EXPENDITURE

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COMMERCIAL REPORT

Driven by a strong fixture MATCHDAY REVENUE As we move towards UEFA schedule for the year, the EURO 2020, we continue to Scottish FA secured its second Alongside the rights fees from invest in the improvement of our highest turnover of all time. our broadcasting partners, ticketing service. We have been Broadcasting, matchday, strong attendances in the working with AudienceView sponsorship, retail and licensing William Hill Scottish Cup semi- to create a new ticketing sales continue to be the core revenue finals and final secured more platform which launched early in than £5.9 million of revenue streams for the organisation. 2018. Our aim is to improve the which was distributed back to purchasing process and the way the clubs involved throughout BROADCASTING in which we interact with the the competition. 450,422 fanbase. UEFA’s centralisation model to attended William Hill Scottish package the broadcasting rights Cup matches throughout the SPONSORSHIP for our qualification matches season. enabled us to benefit from Sponsors across the industry healthy investment and strong Thousands flocked to watch are also keen to find new ways partnerships. Gordon Strachan’s team to engage with the fans and throughout their unbeaten run remained as the that rings true for our own in 2017. We thank each and commercial partners. host broadcaster for our home every individual for their ongoing international matches at support of the national side. Vauxhall, as main sponsors for Hampden Park. Their coverage While club rivalries can often the national team, have focused reached a peak for the match divide us, the support of the their efforts on making the against England in June which national team is one thing that experience for the fans even was watched by an audience can truly unite the nation. better. They have been proud of over 10 million viewers. The Royal Television Society recognised the quality of the production with Sky Sports picking up an award in the Best Live Sport category. IMG also remain as an important commercial partner, helping us to market our TV rights for the William Hill Scottish Cup and our other national teams. Sky Sports and BBC Scotland share the rights for our flagship domestic cup competition and were there to ensure that those at home could witness history unfold as Celtic’s Invincibles captured the treble at Hampden Park against Aberdeen in the final.

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partners of all the Home Nations, RETAIL & LICENSING delivering brilliant digital content, featuring our international To help drive matchday sales, players, to the supporters. retail kiosks have also been opened in the North and South William Hill utilise the concourse at the national sponsorship of the Scottish Cup stadium while promotional to integrate former players and initiatives such our flag giveaway ambassadors into the promotion and free museum tours aim to of the competition, bringing add value. views, opinions and their own cup memories to the fans via the In 2017, a number of new media. Their innovative ‘fan cam’ licensees were also secured. We was used at the final in May 2017 launched an official Scotland offering everyone at the stadium National Team with Gordon Nicolson kilt makers that day a unique digital following a Scotland Supporters souvenir from the day. Club member vote. And with Tennent’s Lager, our official our qualification for the UEFA beer supplier and Scotland’s Women’s EURO 2017, Panini, favourite pint, never fail to our sticker licensee published please, whether it is delivering an album featuring our squad an ice cold beer to our – another first for Scotland. hospitality guests or through Other new license categories their quirky social media included: personalised campaigns. Scotland legend football gifts, Ultra Sports; and national team coach, James Be the Star posters, McFadden, gratefully received Bawbag underwear; and a Golden Can from them in Forever Collectables. September to celebrate the ten Renewals were also year anniversary of his historic secured with the Diamond winning goal against France in Studio, Walker Slater and in 2007. Creative Distributions to Thousands of kids, adults, ensure that we build a broad coaches, referees and school range to meet the needs of the teachers benefit from the supporters. work and investment from our sponsors who are involved in a range of programmes. McDonalds, Mars, Tesco Bank, Lidl, SSE and Specsavers help us to nourish the grassroots, supporting growth of the game across the nation. Last year, we were also delighted to welcome Pitchero, as our official Grassroots Partner, to our family of sponsors. The partnership will also allow Pitchero the opportunity to offer its innovative digital technology to over 2,000 grassroots football clubs in Scotland. In November, in conjunction with adidas and JD Sports, we launched our new home kit. The new home jersey is a modern take on a classic adidas print used in the 1990s incorporated into a dark blue base. A white ribbed v-neck collar with blue tipping harks back to the kit design from Scotland’s most successful period on the pitch, with a woven thistle embedded into the bottom of the shirt to complete the homage. It has been very well received by both the players and the fans.

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MARKETING & COMMUNICATIONS

Introduction Last year, the Scottish FA’s marketing and communications activities were restructured, bringing the Digital, Marketing and Insight teams together with the staff from the Print Room and the Press Office. The aim of these changes was to ensure that our promotional messages were aligned. This built on the developments made in the previous year where much greater focus was given to the development of robust marketing plans shaped by supporter research and driven by improved digital technology. Greig Mailer was recruited in July 2017 from Hibernian, following the departure of Darryl Broadfoot as Head of Corporate Affairs & Communications and took on responsibility for the broader department towards the end of the year Girls’ & Women’s This gave us a huge opportunity to leverage that success, and Mark Snell and Megan McBurnie Our activity to promote the girls’ and women’s address the image of the both departed the team to join game centred on the achievement of the SWNT’s women’s game by building its clubs in the Premier League qualification for the UEFA Women’s EURO in the profile and driving increased south of the border, and were Netherlands which culminated in two million participation. While there is still replaced by Kenny Millar and people watching Scotland play England in the scope for growth, we witnessed Chloe Davidson. opening match on Channel 4. a step change in media interest in the women’s game as a result of the on-field success. Men’s National Team ‘Our Girls Our Game’ became ‘This Time’ was the rallying the lead campaign and was call, and while the efforts quickly embraced by the on the field fell short, the girls’ and women’s football marketing campaign helped community across the country. to drive attendances to meet Toolkits and marketing collateral and exceed the budgeted were developed to empower the targets and build excitement regional teams to promote their around the matches. activities. Investment into enhancing The new Soccer Centres which the matchday experience were developed to provide focused on the development recreational ‘first touch’ of fan zones and improved opportunities were developed in line with this campaign. Several pre-match and half time international players such as activities. Research indicating Joelle Murray and Jo Love got on that 70% agreed that the pre board as ambassadors and role match fan events added to models to help drive interest. their Hampden experience.

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William Hill Scottish Cup It is the oldest competition in Scottish , and the oldest trophy in the world that teams can still compete for. The tournament is steeped in history, and has created countless unforgettable moments throughout the years; the kind of moments that fans keep hold of and recount to friends and family at every opportunity. The cup’s heritage and prestige is something we want to take back ownership of; something we can make a virtue of. From now on, 2017-2018 competition and Ayr United Public Affairs we want people in the Scottish visit the also included a revamped draw football community to know this Scottish Cup Our game plays an integral format, featured matches where Tour at Ayr cup as THE ORIGINAL. role in Scottish society and a ‘mini cup final’ experience was Academy. with that, we continue to The campaign strapline, ‘Original brought to selected games in the work with both the Scottish Moments, Unforgettable earlier rounds and significantly Government and Scottish Memories’, allows us to both enhanced digital content such Parliament to discuss matters hark back and look forward to as the entertaining ‘keep it off of governance, the growth of those original moments that can the deck’ clips and dedicated our game and consider ways only be created by the Scottish highlights shows. in which we can align our Cup, as well as the unforgettable The famous silverware also hit activities to help support the memories that those moments the road via our travelling trophy Scottish Government’s national create for fans of every club. tour exhibition which reached outcomes. The new campaign was thousands of fans across the Our engagement included promoted from the start of the country. appearances at the Health & Sport, Justice and Public Petitions Committees where Football Development Performance we discussed important issues such as child wellbeing, player A new brand framework for Activity in this area was split registrations and the Offensive Scotland’s grassroots football across two main objectives. Behaviour at Football and was designed to showcase the First, to promote the national Threatening Communications benefits that come with playing youth team players and (Scotland) Act. We are also the game. matches for those at the games actively involved in the newly and importantly online. The The new brand, which established Cross Party Working live streaming provided to was launched during UEFA Group on the Future of Football. be very popular. Youth team Grassroots Week, supports the content was also created to Internally, a Public Affairs recently-launched One National help our audience get to know Working Group has been set Plan, a four-year strategy for the players coming through the up to help co-ordinate all of our non-professional football in system. related activities with the Scotland, which sets out a vision group meeting regularly. of providing Football for Life. Secondly, our communications and PR activity helped to bring The brand framework matches to life the different strands of the strategy’s three key the Performance Strategy outcomes – Football for All; through printed collateral Skills for Life; and Clubs for and media interviews. Communities and was rolled out through the regions via an online Ground work was also toolkit and regular workshops. laid during the year through a detailed segmentation study which aimed to define the different types of audiences and what type on content appeals to them to help shape the marketing activities in 2018.

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DIGITAL ENGAGEMENT

New Website Email Marketing Social Media & Content Led by the IT and Digital teams, More and more focus has been Digital content has brought the new Scottish FA website placed on our email marketing our supporters closer to our was redesigned and relaunched activity. Backed by UEFA national teams and players for December 2018 on time and and their digital consultants, and has helped us generate under budget. Winners, a review of our email interest in our competitions and database and working practices matches. Examples included The site, now mobile responsive, has been undertaken with the Leigh Griffiths double vision was built with the long term aim recommendations being rolled video gaining 400,000 views on of being the undisputed home of out in the Scotland Supporters Facebook and the surprise and Scottish football. Club launch in 2018. delight feature with John McGinn for the Reilly family generated Initial traffic reports show Their support has also helped healthy growth, with page views over 200,000 views across our the Scottish FA get ready for the platforms. growing from 2.1m to 2.5m in roll out of the GDPR legislation. Q1 in 2018 with average viewing time also significantly increasing. Training and content guidelines SOCIAL MEDIA FOLLOWERS have been created and circulated Growth to staff to help encourage 2015 2016 2017 from 2016 greater digital engagement across the organisation. Facebook National Team 425,805 463,671 472,603 (+8,957) Facebook Scottish Cup 43,991 56,997 63,863 (+6,866) Twitter Scottish FA 135,305 186,545 238,881 (+52,336) Twitter Scottish Cup - - 8,538* YouTube Scotland National Team 10,154 12,903 18,938 (+6,035) YouTube Scottish Cup 5,401 7,282 10,441 (+3,159) Instagram National Team - 70,348 92,396 (+22,048) Instagram Scottish Cup - 1,500 4,094 (+2,594)

*New for 2017 (launched in Scottish Cup Final week)

TOTAL SOCIAL REACH:

excluding Snapchat and Scottish FA YouTube

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INSIGHT

We think it is essential to listen to the views of everyone involved in Scottish football and to use the information to influence what we do. 2017 saw the development of the work that we do in research and insight across our stakeholders. Our aim was, and is, to listen to everyone involved with Scottish football: fans, players, parents, clubs, KEY PROJECTS members, coaches, referees and volunteers. PUBLIC OPINION SURVEY We covered the issues that matter to people who care about Scottish football. This included: A representative survey of Scottish public opinion on , from the grassroots to the elite • Fan experience level, with results benchmarked against the UEFA nations. The results helped us measure progress • The grassroots game against our key objectives which track the views of • Opinions on how to grow the sport the fans and the general public. • Girls’ and women’s football FAN FOCUS GROUPS Fan focus groups across Scotland, from • Value for money to Inverness, to listen to fans’ views on their • The governance of the game experiences. This led to new thinking on things like value for money, including lower prices for the recent • Football’s contribution to supporting Costa Rica game. Scottish society THE NATIONAL STADIUM • Opinions on the big issues facing the A representative survey of Scottish public opinion on Scottish game the national stadium options. The results helped us understand fans’ and the general public’s views on We use this insight to drive action in a whole range the national stadium options. of areas; from the new Scotland Supporters Club membership scheme, to the Scottish Cup clubs financial distribution, to the price and size of a REDEFINING THE SCOTLAND match programme. SUPPORTERS CLUB Surveys and focus groups on Scotland Supporters Club membership, with current, lapsed and non- members, on what they thought of the existing scheme and ideas for alternatives. This led to the creation of the new 2018/19 membership package.

SUPPORTER SURVEYS Online surveys with ticket buyers after each Scotland home match, to listen to their views. The feedback was used to develop our match plans with a particular focus on improving the entire supporter experience.

SCOTTISH CUP CONSULTATION We consulted our members on changes under consideration for the Scottish Cup competition. Members were emailed a survey which focused on the financial distribution model, replays and ground rules. The feedback led to the development of a range of recommendations which were approved ahead of the 2017-18 season.

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50 SCOTTISH FA • 2018 ANNUAL REVIEW

SCOTLAND SUPPORTERS CLUB

In 2017, the Scotland Supporters All fans in attendance had the “We “We listened to all the feedback Club continued to be the opportunity to give their view listened and have made some changes on the current membership – changes that we believe will largest paid for membership in to all the European international football and how they’d like to see it ensure that the fans’ needs with more than 30,000 fans improved. feedback are the focal point, giving our supporting the national team. and have members the best possible Following that research, a large experience we can provide, survey with 4,000 fans (3,400 made some The loyal members were especially on match days.” rewarded with more benefits members) was conducted changes than ever before, with exclusive where the Scottish FA tested the – changes In 2017, Scotland supporters experiences being organised for ideas the focus groups created, that we continued their loyal support supporters of all ages. ensuring that changes were believe will for their country’s team, both at made that the fans wanted. home and abroad. Fans were invited to three open ensure that training sessions, connecting the At the tail end of 2017 there was the fans’ In Glasgow, a sell-out crowd players and supporters, giving a plan put in place for changes needs are watched one of the most going forward which were to memorable games at Hampden them the chance to meet their the focal idols and wish them well ahead reduce membership prices for Park in years when a sensational all age ranges; kids, seniors and point, Leigh Griffiths double secured a of crucial qualifying matches. adults. giving our 2-2 draw against England. The matchday experience Kids memberships are now just members Supporters in Edinburgh and at home matches was also £5 for a renewing member and the best Aberdeen were also treated improved through pre-match all members now receive £5 off possible to a match on their doorstep parties before the Slovenia, individual match tickets. with matches arranged against Malta and Slovakia FIFA World experience Canada at Easter Road and Cup Qualifiers. Two different season ticket we can the Netherlands at Pittodrie packages will be made available provide, The events were held at Stadium. with one for the upcoming UEFA Hampden Park, hosted by Peter especially Nations League and a separate on match Scotland played two matches Martin and featuring one for the UEFA EURO 2020 away from home against Scotland legends such as Tom Qualifiers. days.” Lithuania and Slovenia Boyd. with more than 4,000 fans There is also set to be a new traveling to support the team, Fans were also able to enjoy a points system put in place, demonstrating their loyalty to pre-match drink, listen to some rewarding fans for attending backing their country. of their favourite Scotland songs, home matches as well as away play table football and get their games and existing members picture taken with their favourite renewing their membership. Scotland player courtesy of a special photo booth. Scottish FA Marketing Manager Mike Paterson said: “The A main focus of the year Scotland Supporters Club was to improve the existing Members are extremely membership offer to reward valued by the organisation loyalty and ensure the package and we are passionate represents more value for about ensuring they money. get the most out of their membership. An extensive research process took place in 2017 where six focus groups met in Glasgow, Edinburgh and Aberdeen involving a wide range of Scotland supporters including non-members and members with points ranging from 0 to 10.

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53 SCOTTISH FA • 2018 ANNUAL REVIEW

LEADING THE GAME

OUR VALUES Lauchlan Connelly signs Flower of With external criticism and Scotland next to a lone piper at Hampden scrutiny part of the job of any governing body, it’s important for the Scottish FA to be steadfast. With that in mind, the HR department set about redefining the values that the Scottish FA and staff are expected to live by. Annika Crisp, the Scottish FA’s Head of HR, explained the thinking behind the move. “We’ve done a lot of work to change the values, to make them simpler and more in line with our purpose as an organisation. We wanted to make it more direct and relevant to where we are. “We focus on the goal. It’s about having a direction of travel, to be ambitious and want to win in whatever we do. “We share and connect. It’s about us working together. It’s about recognising our success and making it fun, recognising that our strength is in working together – not just within different departments but throughout the football family and key stakeholders. “We respect each other. It’s about valuing who we are and what we do. We have to value our differences and celebrate equality and diversity. Each one of us brings something new and different to the organisation. “We lead with purpose. That’s about being professional and standing by the concept of fair play. It’s also about giving empowerment and autonomy to people to do their jobs to the best of their ability.”

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ANTI-DOPING AND THE INTEGRITY OF THE GAME Peter McLaughlin, the Scottish FA’s Security and Integrity Officer, has been hard at work on a range of issues over the past year, with a particular focus on ensuring Scotland’s up and coming young players develop good habits that won’t lead to them becoming embroiled in anything that would land on his desk – whether it relates to the likes of anti-doping or match-fixing accusations. He said: “In terms of the educational delivery of Integrity or Anti-Doping, what I’ve done differently this year is to focus on academies. WILLIAM HILL SCOTTISH CUP RULES “I’ve been to the likes of St Johnstone, Prior to the start of the 2017- are permitted to enter the Rangers, Celtic, Aberdeen and so on with 18 season, a list of changes Competition, providing clubs presentations on both areas. were made to the Scottish from the East of Scotland and “In terms of Anti-Doping, the chances of Cup Rules: South of Scotland leagues players that age being tested are remote with another avenue for entry Players must be 16 years of but it’s about getting them into the right into the Competition. age, which brings the Scottish mind-set. Cup Rules in line with those To permit the use of a “For example, if they’re taking medication, of the SPFL. fourth substitute in matches they have to check what’s in it to ensure where extra time is played Team lines must be there are no banned substances. They have - approved on a temporary submitted 75 minutes prior to to be alert to that and be responsible for basis by the Board in August kick-off which, again, is in line what they put in their body. 2016, and formally ratified by with the SPFL. the clubs at the 2017 AGM “It’s the same with Integrity, around betting The winners of the South for permanent inclusion and so on. & East Cup Winners Shield thereafter. “A young kid breaking into a team can be a target for someone looking to take advantage or lead them into a situation where they could be pressured into trying to influence a match. “I wanted to lay out a few of the things to look out for and I was delighted with how receptive they were. “We will be doing the same with the Performance Schools.”

IT DEPARTMENT ASSISTS SCOTTISH YOUTH FA AND SCOTTISH WOMEN’S FOOTBALL Throughout 2017, the Scottish A system was developed and FA’s IT Department worked rolled out in 2017 which provides closely with the Scottish Youth all footballing organisations with FA and Scottish Women’s the ability to manage disclosure Football to develop a system checks and provides a complete to manage the recording of history of coach participation disclosure checks for those across the whole game. An people working with children in online Child Wellbeing module Scottish football. was also provided for coaches.

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REFEREE OPERATIONS

John Fleming, the Scottish FA’s “We Head of Referee Operations, is committed convinced Scottish refereeing is in good health after the success to a five- of a five-year review into the year grassroots scene. review of With grassroots operations grassroots accounting for an approximate refereeing 90 per cent of the department’s and it’s workload, no stone was left great to see unturned during a thorough the pay-off process to establish what was and wasn’t working amongst the from that rank and file officials. now.” It’s helped shape the National Plan – which runs from 2018- “We’ve also looked at how many Away from grassroots, Scottish 2020 – and Fleming was left times people were having to officials continue to be well enthused by the results of the meet up and slashed it by 50 per represented at the highest levels lengthy study. cent. of the game. He said: “We committed to a “There were too many ‘business Lorraine Watson appeared as five-year review of grassroots as usual’ get-togethers for the a Fourth Official at the UEFA refereeing and it’s great to see sake of it, so we’ve taken that on Women’s EURO 2017. the pay-off from that now. We board and acted to free up time. wanted to change the model Craig Thomson stepped down “At the same time we’ve that the various associations from the International List of increased the number of regional were working with. Referees at the end of 2017 training days and practical after 15 years of service but not “For me, one of the real coaching sessions across all the before he’d been awarded UEFA successes to have come from it associations. Champions League and UEFA was the introduction of a single “I’ve been here for nine years and Europa League group games. constitution for the first time over the last two seasons I really William Collum was also in since the association came into feel that there have been more Champions League action and being. improvements at grassroots joined by Andrew Dallas, Bobby level than ever before. “Previously all 12 associations Madden and John Beaton in the had worked from two separate “That’s the fall-out from the five- Europa League. ones but – thanks to the hard year review. We looked into what work of people like Drew we could do to enhance every Morag Pirie retired from the Herbertson and Craig Thomson aspect of refereeing. FIFA list after nine years as a – a single one was drafted that FIFA Women’s Referee and four “As an example of that, we now we feel is really fit for purpose years as a Women’s Assistant make sure coaching material is Referee, while Gordon McCabe and that’s been embraced by relevant to the level our referees everyone. as appointed as our first ever are operating at. FIFA Futsal Referee. “The aim of the grassroots Above: Celtic's Scott Brown is “So they’ll be shown amateur Closer to home, looking across review was really to try and booked by referee or junior games – the kind they deliver uniformity throughout Craig Thomson the calendar year, Bobby work at – so that the in-game Madden took charge of the 2017 the whole of the refereeing situations are exactly what they Opposite page Scottish Cup Final between movement in Scotland. would face.” clockwise: Willie Celtic and Aberdeen, while Collum, Morag “Everyone will now be doing Pirie, John Beaton, Going into 2018, the National the League Cup Final that saw the same things with regards to Bobby Madden, Plan contained objectives Motherwell and Celtic go toe to Andrew Dallas, training, at the same times and Craig Thomson, that related to recruitment, toe last November was handled for the same cost. Lorraine Watson. development and retention. by Craig Thomson.

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COMPLIANCE REVIEW

As of May 4 2018, 345 matters 20 proved as libelled, and five Season 2017-18 was the seventh had been referred to the proved under deletion from the season under which the Scottish FA Compliance Officer in Season libel. Thus far in Season 2017-18 provided disciplinary justice delivered by 2017-18, a significant rise upon no cases have been taken by independent tribunals (the Judicial Panel) the 293 cases that had been the Compliance Officer and and prosecuted exclusively by a solicitor in brought to his attention at the dismissed by the Tribunal. same stage in season 2016-17. the form of the Compliance Officer. This represents a modest rise in It is extremely likely, therefore, the figures from 2016-17 where The Disciplinary Rule and the rules of that the final figure for the 20 matters proceeded to a proof, procedures that govern disciplinary cases current season will exceed the 18 of which were established in are consolidated within the Judicial Panel totals of 354 and 385 finished part or in whole and two which Protocol. upon in each of the last two were found not proved. seasons. The Protocol is available as a free resource Player References lodged (Red on the newly-revamped Scottish FA website What remains consistent Card Appeals and Appeals and has been allocated a more prominent is the important role of the against cautions) have continued and easily accessible position therein. Compliance Officer in sifting to rise. With the season still As part of a new media policy, details of all cases ahead of any formal to complete a total of 32 disciplinary cases raised are placed on the disciplinary action. References have been made thus far. website within 48 hours of the matter being In 135 instances thus far in served. 2017-18 a Party reported to the Of these 20 have been Compliance Officer has either dismissed and 12 upheld. Disposals of all cases are uploaded by the been warned or has had no Association within a similar timeframe. action taken. This represents something of an inversion of the statistics for Similarly by the conclusion of 2016-17 where by season end 12 2016-17 89 cases had been references had been dismissed reported without any further and 21 upheld. action being taken with 50 cases disposed of by way of warning Retrospective action by the letters. Compliance Officer has been limited to just two cases this As part of an effort to move term thus far, both of which towards a more streamlined were proved at a Hearing. disciplinary system, the number of cases disposed of The Fast Track system as a administratively without the whole has been the subject time and expense of a Hearing of detailed discussions - by virtue of acceptance of a with external stakeholders one-match fixed suspension throughout the course of the offer - rose again. season, through the standing On Field Working Group. The new As matters stand in 2017-18 a season will see a redesigned total of 38 case have been so system aimed at improving the disposed. This compares to 23 ability to determine cases before for the whole of season 2015-16, the next match for the club of and 32 for season 2016 -17. the player in question. Where Fixed Suspensions were not used 57 Notices of Compliant were admitted in season 2016-17, and the same number have been admitted thus far this term. Twenty five cases required to proceed to proof at a Principal Hearing in season 2017-18 with

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DISPOSALS

TOTAL NUMBER NOTICE OF PLAYER OF MATTERS COMPLAINT NOT REFERENCE REFERRED TO PROVED UPHELD THE COMPLIANCE OFFICER 345 0 12

NOTICE OF PLAYER COMPLAINT REFERENCES REFUSED NO ACTION OR WITHDRAWN WARNING LETTER NOTICE OF PROVIDED COMPLAINT PROVED 20 PLAYER REFERENCES 2016/17 Total Cases Upheld Dismissed Offence 135 1 16/17 16/17 16/17 Total 33 21 12

PLAYER Serious Foul Play 11 5 6 REFERENCES WITHDRAWN NOTICE OF Violent Conduct 7 6 1 COMPLIANCE COMPLAINT FIXED Denying a Goal-scoring SUSPENSION OFFICER 6 4 2 ACCEPTED REFERENCE Opportunity ACCEPTED 2 Caution for Simulation 7 4 3 38 0 Mistaken Identity 2 2 0

PLAYER REFERENCE PLAYER REFERENCES 2017/18 TO 4 MAY 2018 LODGED LATE Total Cases Upheld Dismissed Offence NOTICE OF 17/18 17/18 17/18 COMPLAINT COMPLIANCE ADMITTED OFFICER Total 32 12 20 REFERENCE 0 PROVED 57 Serious Foul Play 7 1 6 2 Violent Conduct 10 6 4 Denying a Goal-scoring PLAYER 10 2 8 MISCONDUCT Opportunity REVIEWS Caution for Simulation 5 3 2 NOTICE OF COMPLAINT PROVED COMPLIANCE Mistaken Identity 0 0 0 OFFICER 0 REFERENCE REFUSED 20 TABLE OF COMPLIANCE OFFICER REFERENCES 2016/17 Number Not Offence Accepted Proved 0 of Cases Proved CASES NOT YET DISPOSED OF Total 6 4 1 1

NOTICE OF COMPLAINT Violent Conduct 2 1 0 1 PROVED IN PART 27 Spitting 1 1 0 0 COMPLIANCE OFFICER REFERENCE Simulation 3 2 1 0 5 CONSIDERED BUT NOT RAISED TABLE OF COMPLIANCE OFFICER REFERENCES 2017/18 Number Not 26 Offence Accepted Proved of Cases Proved Total 2 0 2 0

Violent Conduct 2 1 0 1

KEY Spitting 1 1 0 0 NUMBER OF CASES 2016/17 Simulation 3 2 1 0 NUMBER OF CASES TO MAY 4 IN 2017/18 SEASON ■

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Q&A WITH DIVERSITY & INCLUSION MANAGER – EQUALITY & HALA OUSTA WHAT HAVE BEEN THE KEY ACHIEVEMENTS IN 2017? DIVERSITY It has been a busy year for equalities at the Scottish FA. From the recruitment and development of our Equality & Diversity Advisory Board and Youth Ambassadors, to The Scottish Football Association is committed to ensuring the appointment of our first female Board that football in Scotland is open to all and that barriers, real Member. or perceived, are removed, particularly in relation to under- The creation of the first Para-Football represented groups covered under the Equality Act 2010. National Association and the development THE SCOTTISH FA BROADENING of our Mental Health league, to our women’s EQUALITY VISION PARTICIPATION IN team qualifying for the EUROs and the launching of our girls’ and women’s regional The Scottish FA is fully FOOTBALL soccer centres. committed to promoting equal The Scottish FA aspires to be The Scottish FA are proud to have supported opportunities: fairness, justice, representative of all within two of our female FIFA officials by sending respect for each other, inclusion, Scotland. This commitment them to represent us and take part in the addressing inequalities and has been enhanced through Equal Playing Field initiative whereby they removing barriers are just some unique collaborative initiatives have been able to break world records by of the principles of equality and programmes, with various officiating at the highest (Mt Kilimanjaro) that influence the Scottish equality stakeholders, which and lowest altitudes (Dead Sea, Jordan) in FA’s operational and strategic reinforced our dedicated aim the world whilst raising awareness of gender development, delivery and to equality and to enhancing equality. decision making. inclusive football for all under- We have also developed and released our We are seriously committed represented communities. Strategic Equality Objectives that we are working towards to further enhance our to ensuring that everybody Examples of this are: our diversity and inclusion as an Association, as should have the opportunity involvement and participation well as renewing our values to better reflect to participate in football at all within the National LGBT Sports our ethos. levels, and that no individual Co-ordinating Group alongside should be discriminated against the Scottish Government, WHAT ARE YOUR TARGETS FOR 2018? regardless of their protected LEAP Sports, Equality Network, We’re really honoured to have been characteristics as identified Transgender Alliance, LGBT recognised as best practice amongst member within the Equality Act 2010. Youth Scotland, Stonewall associations at UEFA and FIFA for our work Everyone within the Scottish Scotland, amongst others, in this area, and want to continue to lead FA is expected to deploy and whereby we were one of the first and strive to progress by raising awareness, utilise their critical role towards National Governing Bodies to celebrating diversity and embedding and enhancing and advancing sign the LGBT Sports Charter. mainstreaming equality throughout the association and wider game. equality within the process: THE EQUALITY We have a few exciting tournaments and While accountability for equality STANDARD FOR SPORT opportunities coming up whereby we can within the Scottish FA rests The Equality Standard: A ensure that equality, diversity and inclusion with the Chief Executive, Framework for Sport was are considered as part of the process and every member of staff within launched by the UK Sports working towards achieving our Advanced the organisation embrace the Councils to address inequality Level of Equality Standard for Sport. equality and diversity principles within the sports’ sector. and practices in all relevant A SUCCESS STORY EXAMPLE? processes in all they do to The Scottish FA achieved At the Scottish FA, we are determined to ensure the advancement of a Foundation Level in 2009, create ‘Football for All’ through increasing progressive diverse and inclusive Preliminary Level in 2012, and diversity and ensuring that anyone who wants culture at all levels. Intermediate Level in 2014. to be involved in the game at any level has a full range of opportunities to do so. At present, the Scottish FA is one of the few governing bodies Every year, we have over 100 primary school in Scotland working towards the children take part in a deaf festival organised Advanced Level Equality by multiple partner stakeholders in our South Standard for Sport. West region. In 2017, from this, we were delighted to link The standard is up with Lauchlan Connelly who was identified a framework to sign ‘Flower of Scotland’ on the pitch at to guide Hampden during our qualifiers for the first sports and time in history. community organisations We are really proud of Lauchlan, and the opportunity he gave to include supporters towards achieving with hearing impairments to celebrate our equality. national anthem and team together.

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CHILDREN’S WELLBEING

The aim of the Scottish FA is that football be a fun, inclusive and safe environment for children and young people, with the sport having a positive impact on a child’s wellbeing. The Children’s Rights and Wellbeing Team works in a collaborative way across the Scottish FA, wider football family and child wellbeing partners to help this happen for children and young people. Communicating and influencing change are at the heart of our work to create a positive environment for children and young people to flourish in football. In the spirit of communication Pollok FC Academy sessions were delivered to adults with their coach The last year has been a typically and forging closer relationships Andy Elliot working in a variety of roles busy one for a hard-working with key stakeholders, 17 with children and young people department. network meetings were across Scottish football. organised and facilitated with In 2017, the Scottish FA Club and ANA Child Wellbeing In addition, 10 training sessions appointed a Child Wellbeing and and Protection Officers across took place on Managing Protection Co-ordinator and the year. Children’s Wellbeing for club Participation and Engagement and ANA child wellbeing and Officer to supplement the work Education has also been a real protection officers. of two existing team members. focus for the department, with the launch of the Children’s Differing types of support A Child Wellbeing and Protection Wellbeing in Scottish Football is offered to all adults who Policy Framework was rolled out e-learning, which is free to all came forward to report to all member clubs and affiliated those working or volunteering their experiences of sexual national associations with with children and young people abuse within football and advice and support provided to in Scottish football. the Independent Review individual members throughout commissioned by the Scottish the year. Children’s rights and wellbeing FA Board in December 2016 training was also piloted within The revamped Scottish FA continued its work throughout Performance-level coaching website now features a children’s 2017. courses, with wellbeing and rights and wellbeing section, protection training incorporated Elsewhere, within the Scottish with information for children into training for a new batch of FA, 20 Youth Ambassadors were and young people on what it referees. appointed and integrated across means to be registered with a various departments. professional football club. Social media workshops were delivered to players, while The idea is for the Scottish FA It’s never a one-way conversation all member club and ANA- to be influenced by the voice of and, as an example of this, a appointed child wellbeing and children and young people. consultation was undertaken protection officers received with Scottish FA JD Performance Three Youth Congress meetings specific training on managing School pupils, while Coach were held, along with one children’s wellbeing. Action Plans were prepared training day, and it’s a process based on what the young players Some 67 Children’s Wellbeing the Scottish FA are committed to had told us. in Scottish Football training supporting.

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HAMPDEN PARK LIMITED

2017 was another successful year for Hampden Park Ltd, with preparations for UEFA EURO 2020 continuing apace and the fan experience benefitting from leading edge improvements to the spectator experience. Over the course of the year, work continued on improvements to the stadium with Hampden’s status as a host city of UEFA EURO 2020 in mind. In May, two new giant 100m² videoboards – the largest in-stadia screens in the country – incorporating the very latest smart audio-visual technology were installed. The massive LED screen installation in the East and West Stands is part of the first phase of stadium development work – undertaken on time and on budget – as the national stadium undergoes a makeover as a one In addition, 26 new Skyboxes “A capacity crowd heard the Hampden of 13 host city venues for UEFA have been constructed EURO 2020. roar in full voice when Leigh Griffiths across the South Stand and scored two late free kicks against two Skylounges fitted-out in The state-of-the-art screens are England in June during a FIFA World Cup designed to enhance the match the North Stand to increase day experience for supporters the hospitality experience in qualification match.” and the Daktronics Outdoor line with UEFA EURO 2020 Video Display system is currently Tournament Requirements. The teams line-up Meanwhile, Hampden Park operational in only two European at Hampden Park Our catering partner, Sodexo, ahead of Scotland's continues to be recognised as stadia: the Santiago Bernabeau, game against a world-class venue for hosting has played a key role in this home of reigning European England concerts from some of the revamp of the stadium. champions Real Madrid, and world’s biggest music acts. In These new facilities provide Twickenham, home of the Rugby 2017 another capacity crowd Football Union. an enhanced contemporary bore witness to what has been experience for guests, including widely reported as being the last Each screen is 5.49 metres high outdoor seating. A capacity and 19.75 metres wide, covers ever concert by the Stone Roses, crowd heard the Hampden roar 108 metres², weighs in at almost while in 2018 some 200,000 in full voice when Leigh Griffiths six tonnes and is capable of guests are expected to attend scored two late free kicks against providing live video, social media concerts at Hampden to see England in June during a FIFA feed, live scoring technology Ed Sheeran, JAY-Z and Beyoncé and animation to maximise World Cup qualification match. perform. supporter, sponsor and partner The atmosphere drew praise interaction. The screens made from the likes of , their debut at the 2017 Scottish Alex Oxlade-Chamberlain Cup Final and subsequently and Harry Kane, the latter improved the spectator commenting that the stadium experience at events throughout was one of the best he had ever the year. played in.

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UEFA EURO 2020

Hampden Park will play host to three Group Stage matches and a Round of 16 game for the championships, which will be held in 12 different cities across Europe. 2017 marked a period of positive growth and progress for the UEFA EURO 2020 project, as plans developed for the delivery of a logistically unique and complex tournament. Importantly, the completion of the first phase of planned development works at Hampden Park has been complemented by a positive assessment of the stadium infrastructure undertaken by the UEFA Venue Operations Unit during March this year. The project management team also doubled from one to two members of staff in recognition of the growing expansion of the project’s remit and responsibilities. Catherine Maher joined the EURO 2020 team in September bringing with her extensive experience within “Glasgow is a fantastic footballing city UEFA President Aleksander UEFA, and international football. steeped in tradition and Hampden Park Čeferin said: “UEFA EURO 2020 will be an exceptional In October, UEFA President will provide the perfect setting for four tournament with 13 countries Aleksander Čeferin visited matches.” all contributing to hosting the Hampden Park to see for himself ALEKSANDR ČEFERIN, UEFA PRESIDENT competition. the progress being made. “Glasgow is a fantastic Čeferin was joined on the footballing city steeped in day by Scottish FA President UEFA President important part of the UEFA tradition and Hampden Park will Alan McRae, former Chief Aleksandr Ceferin visits Hampden European Championship provide the perfect setting for Executive Stewart Regan, Park finals, celebrating 60 years of four matches.” Scottish Government Minister one of the most exciting and for Public Health and Sport unpredictable tournaments in Aileen Campbell and Deputy world football and preparations Leader of are already under way. David McDonald, along with the Scottish FA Board and the UEFA “The new giant screens have EURO 2020 Local Organising helped the stadium to become Committee (LOC). more interactive with spectators and the newly renovated The UEFA President toured skyboxes have helped improve Hampden Park to learn more our ever impressive hospitality about the history of the stadium services on a game day. and Scottish football. “These new facilities have Scottish FA President Alan been pivotal in the stadium McRae said: “Glasgow and recently winning two prestigious Hampden Park will be an hospitality awards.”

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SCOTTISH FOOTBALL MUSEUM

The Scottish Football Museum museum also supported the club has enjoyed a busy year filled with heritage related activities, with exciting new exhibitions, providing advice for a heritage informative seminars and trail, and the curator spoke at a community engagement special event to celebrate the programmes. club’s achievements in the J.B. McAlpine Pavilion. The first exhibition of 2017 was a unique project called “The Sports Heritage Scotland Game We Used To Play”, based Network on the memories of people participating in the national As part of the Scottish Football Football Memories project. Museum’s commitment to 14 individual memories were the Sports Heritage Scotland recorded and uploaded onto network, the museum has tablets within the exhibition provided exhibition space for a space covering a variety of number of other sports. football stories, with individual These have included a display object-based displays created in partnership with the Raeburn to complement each memory. Place Foundation celebrating The project has subsequently the 160th year of Edinburgh been used by Museums Galleries Academical Football Club, Scotland as a best practise case Scotland’s oldest rugby club, study. showcasing their home ground, The Scottish Hall of Fame Queen’s Park 150th Raeburn Place, as the birthplace Football Museum of international rugby. A larger was presented with The 2017 Scottish Football Anniversary an extremely rare exhibition in partnership with framed 10-inch Hall of Fame Dinner welcomed A special exhibition was created Cricket Scotland opened in disc recording of Jim Craig, John Clark, John in June 2017 to celebrate the November, dedicated to the ‘The Laddie Frae McGovern, , Cardenden’, a 150th anniversary of Queen’s story of with a tribute to former Archie Macphearson and Allan Park FC, Scotland’s oldest range of historic objects sourced Celtic goalkeeper McGraw as inductees, while John Thomson association football club. The from across the century. two teams were also inducted; Queen’s Park FC of 1883-84 on A civic reception the year they celebrated their is held to mark Queen's Park's 150th anniversary; and – on the 150th anniversary year they celebrated their 50th anniversary of their triumph – the famous Celtic 1967 Lions team. Seminars 2017 also saw the museum play host to two prestigious and important seminars: the museum’s annual seminar “Sport, Mental Health & Dementia”, and “Kick off! Engaging with Scotland’s sporting heritage”, in partnership with Sporting Heritage.

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HAMPDEN SPORTS CLINIC

Hampden Sports Clinic continues to provide expert sports medicine, physiotherapy, sports science, sports massage and podiatry services as well as unique health and fitness packages tailored to lifestyle or performance to a number of sporting groups, individuals and Scottish FA staff. The Clinic provides support to Scottish FA National Teams and contributes to the annual medical audit for Club Licensing, supports football development and coach education and organises provision of medical equipment for matches. The Clinic runs the National Sports First Aid course with 2017 seeing the launch of a new one-day version of the course which has proved popular with coaches, parents and athletes. Provision of this course to the affiliated associations continues to be funded by The Scottish (L-R) Dr John MacLean, Chief Executive of the Hampden Sports The Clinic provides cardiac Football Partnership to ensure Clinic; Professor of Neuroscience and Psychology Administration at Glasgow University Dr William Stewart, who is leading a major UK screening for all SPFL players, a standard of first aid across all research study into dementia into ex-professional footballers and identifying underlying heart levels of the game. Research Scientist at Hampden Sports Clinic Dr Katy Stewart problems. We work with PFA Scotland to provide the Support Within Sport programme which, through funding from William Hill, allows players and coaches immediate access to mental health support. The 2017 Scottish Cup Semi- Finals and Final saw a joint initiative with Breathing Space to promote the mental health message to fans. The Clinic has a large education and research base. We continued to contribute to the undergraduate and postgraduate degrees in Sports Medicine at University of Glasgow, while 2017 saw the Dr John MacLean launch of the FIELD (Footballs talk at the Scottish Influence on Lifelong Health and FA Sports Science and Medicine Dementia Risk) study with Clinic Conference staff key members of the team.

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CONVENTION

On 30 November, the Scottish “It really recruiting the right people and with former Scotland midfielder FA Convention took place for was a great challenged participants to think Murdo MacLeod for a panel the fourth consecutive year at differently around bringing new discussion on what it takes to be Hampden Park. day and people into their organisation. a winner. it seems The Convention provides a like the Alyson Evans of the Scottish FA Having been on stage last relaxed environment for all our discussed children’s wellbeing year addressing attendees, member clubs and the football Convention and Kerry Keenan from Celtic Hibernian’s Head of Football family to learn more about a is becoming FC explained how the club Operations George Craig was in number of different areas in the a lot more celebrated the 50th anniversary the audience this time around. game and think differently about of the conquering popular and He said: “The Youth how they approach situations in Europe. something Ambassadors were really the future. everyone Members of the Scottish FA inspiring and just show just what It offers all Scottish FA member looks Youth Ambassador programme young people are capable of. clubs a forum to share best led a workshop reflecting on the forward to “David was brilliant and the practice, discuss current trends work they have done within the subject of VAR was extremely and participate in workshops year upon organisation following a year of thought provoking.” Craig said. geared towards improving the year.“ being paired up with Scottish FA game with a variety of high GEORGE staff. “He dispelled a lot of the myths profile speakers involved. about it and certainly made CRAIG, HEAD Attendees also heard from OF FOOTBALL everyone appreciate the benefit Maurice Tollenaar of UEFA and FC’s Director of OPERATIONS of it. David Elleray of IFAB considered Football Operations Ross Wilson AT HIBERNIAN how technology will change who focused on club and player “It really was a great day and it football as they talked about development. seems like the Convention is new trends in media rights and becoming a lot more popular The day was rounded off as the use of video technology and something everyone looks (L to R): Richard Malky Mackay, the Scottish respectively. forward to year upon year.“ Gordon, Murdo FA Performance Director, was MacLeod, Ross Omar Chaudhuri from the 21st Wilson, Shelley Kerr joined by Scotland Women’s Club tackled the subject of and Malky Mackay. head coach Shelley Kerr along

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ATTENDANCE REGISTER 2017

SCOTTISH FA CONGRESS BOARD Crawford Allan 1 Alex McMenemy 1 Gary Hughes ** 7 Neil Bone 1 Alan McRae 3 Barrie Jackson ** 7 Andrew Dickson 3 Justine Mitchell 1 Tom Johnston 3 Neil Doncaster 1 Finlay Noble 1 Ian Maxwell 3 David Dowling 1 Graham Peterkin 1 Thomas McKeown 3 Eric Drysdale 1 Rod Petrie 3 Alan McRae 7 Ken Ferguson 3 Stewart Regan 3 Mike Mulraney 6 Tom Johnston 3 David Reid 1 Rod Petrie 7 Margaret Lang 1 Callum Shanks 2 Stewart Regan 7 David Little 2 Richard Shaw M.B.E. 2 Ralph Topping 1 Walter Macadam 3 Stuart Urquhart 1 Malcolm Mackay M.B.E. 3 John Watson 1 Vivienne MacLaren 1 Alistair Wilkie 2 LICENSING Duncan Mayze 1 Fraser Wishart 2 COMMITTEE John McCabe 2 Mel Young 1

Ewen Cameron 5 Allan Cowan * 7 PROFESSIONAL NON- John McCabe 7 GAME BOARD PROFESSIONAL Anne McKeown 7 GAME BOARD Donald McNaught * 3 Neil Doncaster 9 Roddy Morrison * 2 Duncan Fraser 7 Steven Aitken (alternate) 1 Finlay Noble * 4 Peter Lawwell 1 Tom Anderson 1 Craig Paterson 5 Ian Maxwell 2 Andrew Brolls (alternate) 1 Richard Shaw M.B.E. 6 Alan McRae 5 John Campbell 2 Brian Urquhart * 2 Mike Mulraney 8 Fiona Cardwell/McIntyre 5 Michael Nicolson 3 John Gold 3 Finlay Noble 4 John Greenhorn 5 REFEREE Rod Petrie 9 Colin Holden 4 COMMITTEE Stewart Regan 9 Tom Johnston 4 Stewart Robertson 5 David Little 2 Iain Brines * 5 Sandy Stables 5 John McCrimmond 1 (alternate) Steve Brown * 1 Ralph Topping 2 Thomas McKeown 5 Kenny Clark * 2 Andrew Waddell 7 Alex McMenemy 2 Martin Cryans * 4 Alan McRae 4 Alan Freeland * 4 Rod Petrie 0 Ian Fyfe * 5 Stewart Regan 5 Calum Murray * 5 Callum Shanks 1 David Reid 1 (alternate) Eddie Smith * 2 Brian Winter * 2 Willie Young * 5

*Co-opted member **Independent Non-Executive Director

67 SCOTTISH FA 2018 ANNUAL REVIEW

The Scottish Football Association Limited is a private company limited by guarantee, registered in Scotland, with its registered office at Hampden Park, Glasgow G42 9AY and company number SC005453.