THE LINUX FOUNDATION OPEN SOURCE SUMMIT JAPAN
December 2-4, 2020 2020 Sponsorship Prospectus THE LINUX FOUNDATION OPEN SOURCE SUMMIT JAPAN
TABLE OF About the Event...... 3 CONTENTS Attendee Demographics...... 4 Previous Attendees...... 7
Sponsorship Opportunities...... 9
Sponsorship Bundles & Custom Packages...... 13
OPEN SOURCE Due to continuing COVID-19 safety concerns, we are transitioning Open Source Summit Japan + Automotive Linux Summit to a virtual experience. As our SUMMIT JAPAN + physical event shifts to a virtual one, we are taking thoughtful actions to create AUTOMOTIVE LINUX an immersive digital experience for all event participants. SUMMIT 2020 We’re excited to invite you to sponsor the reimagined Open Source Summit Japan + Automotive Linux Summit 2020 - a virtual experience where we will IS NOW A VIRTUAL continue to shape the future of open source, together. EXPERIENCE, Sponsor benefits include many of those that existed previously for the face-to- face event, as well as many new ones! In addition, a virtual event vastly expands HAPPENING the number of attendees you can reach around the world. DECEMBER 2-4, 2020. Event Participants will be able to:
Attend informative educational sessions and tutorials, and participate in a live speaker Q&A Join the ‘hallway track’ and collaborate via topic-based networking lounges in a group chat, plus connect with attendees in a 1:1 chat Visit the virtual sponsor showcase and booths, and speak directly with company representatives, view demos, download resources, view job openings, and share contact info Gamify their event experience, earning points and winning prizes by attending sessions, visiting sponsor booths, answering trivia questions and more! Benefit from on-demand content post event, to view sponsor resources and conference sessions for a year THE LINUX FOUNDATION OPEN SOURCE SUMMIT JAPAN
December 2-4, 2020 | Virtual Experience Open Source Summit is the leading conference for developers, architects and other technologists – as well as open source community and industry leaders – to collaborate, share information, learn about the latest technologies and gain a competitive advantage by using innovative open solutions.
Open Source Summit connects the open source ecosystem under one roof. It covers cornerstone open source technologies; helps ecosystem leaders to navigate open source transformation; and delves into the newest technologies and latest trends touching open source. It is an extraordinary opportunity for cross pollination between the developers, sysadmins, DevOps professionals, IT architects, and business & community leaders driving the future of technology.
Attendees join the event to: Sponsorships offer a multitude of benefits: Learn about the latest trends in open source and Valuable mindshare from developers, technologists automotive and business leaders Explore career opportunities with the world’s leading Increase brand awareness & recognition technology companies Thought Leadership Access leading experts to learn how to navigate Talent Recruitment the complex open source environment Media Coverage Find out how others have used open source to gain efficiencies and increase innovation internally Showcase Products & Technologies Gain a competitive advantage learning about new Create New Partnerships innovative open solutions & technologies. Generate Sales Leads Find out what industry-leading companies and Community participation in your projects and projects are doing in the future, and where technologies alliances & customers are headed Support the important work of the open source community
2,000+ Attendees Are Expected to Join the 2020 Virtual Event.
Open Source Summit Japan + Automotive Linux Summit 2020 3 THE LINUX FOUNDATION OPEN SOURCE SUMMIT JAPAN
2019 EVENT HIGHLIGHTS
1000+ Attendees from 284 organizations across 40 countries
Sponsors generated up to 213 leads in exhibit booths
96% of attendees visit exhibit booths onsite
More than 75 senior executive and C-level decision-makers joined the event
66% of attendees were in technical positions
95% of attendees found the event a valuable use of time and plan to attend again in the future
ATTENDEE DEMOGRAPHICS
Industry Job Level Job Function Country • Software / Internet 48.35% • Individual Contributer 36.57% • Developer 12.96% • Japan 60.30% • Automotive / Transport 17.52% • Manager 21.53% • Sales/Marketing/Business • United States 8.00% • Internet or Web Services 10.13% • Director 8.57% Development 10.97% • India 6.30% • Education / Research 3.98% • Academic 7.21% • Student 5.64% • South Korea 3.90% • Media / Publishing 2.84% • CXO / ED 5.02% • Executive Management (VP/CxO) • China 3.20% 4.49% • Consulting 2.50% • VP / SVP / GM 2.82% • United Kingdom 2.50% Product Management 3.87% • Non-profit2.50% • Other 18.29% • • Germany 2.20% IT Operations - DevOps 3.66% • Telecommunications 2.28% • • Taiwan 1.10% Media/Analyst 2.4% • Banking / Finance / Insurance 1.71% • • France 1.00% Legal / Compliance 2.3% • Carriers / Telecommunications 1.48% • • Other 5.9% IT Operatons - Sys Admin 2.3% • Industrial Manufacturing & Machiner 1.37% • Program Office Leader1.36% • Government 0.57% • Professor/Academic 1.25% • Healthcare / Medical Devices / Rx 0.57% • Other 6.27% • Transportation / Logistics / • Warehousing 0.46% • Aerospace / Defense 0.34% • Associations / Trade Groups / Foundations 0.34% • Energy 0.34% • Retail / E-Commerce 0.34% • Other 2.39% Open Source Summit Japan + Automotive Linux Summit 2020 4 THE LINUX FOUNDATION
OPEN SOURCE SUMMITTHE LINUX FOUNDATION JAPAN OPEN SOURCE SUMMIT JAPAN
Open Source Summit Japan + Automotive Linux Summit 2020 5 THE LINUX FOUNDATION OPEN SOURCE SUMMIT JAPAN
BENEFITS OF SPONSORING
Generate new partnerships, Increase brand Showcase your Demonstrate support for alliances & customers awareness & recognition thought leadership the Linux & open cloud communities
+ Take advantage of Showcase products, Leverage highly targeted Recruit and acquire media exposure & PR services & technologies marketing opportunities top talent announcements
Open Source Summit Japan + Automotive Linux Summit 2020 6 THE LINUX FOUNDATION OPEN SOURCE SUMMIT JAPAN
PAST ATTENDEES INCLUDE:
CTO Engineer Engineer Associate Analyst Abalta Technologies CANON FirstServer, Inc. KDDI Research CTO TEST ARCHITECT Founder Principal Software Engineer Acer Inc. CERNER Flowchain Konsulko Group Deputy CTO Senior Systems Engineer Contributor Principal Engineer ACTIA Automotive SA Cisco Japan Forbes LG Electronics Engineer CTO Deputy Head of Department CEO ADIT Cloud Foundry Foundation Fujitsu Linaro Associate Director Executive Director Software Engineer Technical Director Advanced Data Controls Corp. Cloud Native Computing Foundation Furukawa Electric, Co., Ltd. Luxoft Engineer Software Engineer Editorial Staff Engineer Advanced Driver Information CloudMosa, Inc. Gijutsu Hyohron Co. Ltd. Macnica Solutions Corp Technology Chief Engineer Devops Research Manager Enterprise Architect CLSA Goldman Sachs Mazda Motor Corporation Akamai Technologies Software Developer Software Engineer Senior Technical Manager Director of Vehicle Software and Codethink Ltd Google MediaTek Inc. Systems Architecture Director VP of Asia-Pacific Operations Open Source Senior Software Alta Motors Concurrent Nippon Corporation/ Green Hills Software Engineer Search CX Support Engineer Application Engineering Mentor Graphics Founder Amazon Inc System Architect HashiCorp Senior Application Engineer CEO Continental Automotive Japan Microchip Technology Sr Data Architect Amegumi Inc Software developer HERE Technologies Head Researcher Director Credit Suisse Mitsubishi Electric Corporation Lead Architect Aquinetic Software Engineer Hewlett Packard Enterprise R&D Architect Sr. Manager, IoT Ecosystem Cyber Trust Co., Ltd. Mitsui & Co., Ltd. Group Manager Arm SRE Hitachi Solutions, Ltd. Application Engineer Director, Innovation CyberAgent, Inc. Monolithic Power Systems Chief Engineer Audiokinetic Software Engineer Honda R&D Co., Ltd. Automobile Software Engineer Sr. Software Engineer Cybozu Labs, Inc. R&D Center Nanjing Fujitsu Nanda Software Autodesk Technology.Co.,Ltd Head of Onboard-System Director Software Engineering Executive Director Architecture and IoT Houghton Mifflin Harcourt Senior Expert Automotive Grade Linux Daimler AG - Mercedes-Benz Vans NEC Director of Storage Open Source Program Manager Developer Department Senior Research Engineer Azure Debian Huawei Nippon Telegraph and Telephone Senior Technical Evangelist Engineer Research Engineer Executive Director Black Duck by Synopsys DENSO Hyundai Motor Company Nomura Securities Co., Ltd. CTO Office, Compute Technical Director Application Security Engineer Open Source Commpliance Architecture DICE / EA Indeed Officer Bloomberg LP OLYMPUS Corp. Senior Project Manager Engineer Software Engineer Elektrobit Nippon KK Industrial Technology Research CEO bol.com Institute Open Invention Network CTO Automotive & Embedded Developer Systems CTO Chairman of the Board / Booking.com B.V. EPAM IoT.bzh Research Fellow OpenID Foundation / NRI Engineering Manager Architect/Tech Evangelist Computer Engineer Bose Automotive G.K. ExxonMobil iPadPlaza Developer Orange // SSPO Senior Mgr., Software Technical Fellow Director Engineering Faraday Future IVIS Engineer Bose Corporation Osaka NDS Software Engineer Security Analyst General Manager Fidelity Investments Kaspersky Labs Japan Engineer Brison Inc. Panasonic
Open Source Summit Japan + Automotive Linux Summit 2020 7 THE LINUX FOUNDATION OPEN SOURCE SUMMIT JAPAN
PAST ATTENDEES INCLUDE:
Product Manager SAKURA Internet Inc. Infrastructure Engineer Software Engineer Pinterest Start Today Technologies, Inc UBS Software Engineer IoT Services Salesforce Manager, Engineering Middleware Engineer Plat’Home Co., Ltd. Management DIV. Witz Corporation Linux Kernel Media Maintainer Subaru Corp. CEO Samsung Engineer PowerBoosterFuel Engineer Xevo K.K. Expert Engineer Suzuki Motor Corporation Engineer SELTECH Corporation Engineer Privater SysAdmin Yahoo Japan Senior Systems Engineer Swissquote Senior Engineer Sharjah Economic Development Big Data Reseacher Qualcomm CDMA Technologies Department Research Scientist Yarch Toshiba Developer Manager Software Engineer Ragnatech Shimafuji Electric Inc. Architect Yazaki Corporation Toyota InfoTechnology Center Managing Director Developer Co.,Ltd. RAL Capital Ltd Shinhancard Group Manager Country Manager Software Architect TOYOTA MOTOR CORPORATION RealVNC Siemens AG Software Engineer Director Engineer Trend Micro Inc. Robert Bosch GmbH Socionext Inc. Sr. Program Manager Head of Software Development Technician support Uber Technologies Center Sogebank S.A ROHM Semiconductor GmbH Operating Officer Senior Staff Software Engineer Ubiquitous Corporation Developer Advocate Sony
Open Source Summit Japan + Automotive Linux Summit 2020 8 Virtual Experience THE LINUX FOUNDATION OPEN SOURCE SUMMIT Sponsorship Opportunities JAPAN
diamond platinum gold silver bronze 4 available 8 available 10 available unlimited unlimited 3 available 4 available 6 available Assistance with Press Bookings at Event: Helping you get • the most out of an event announcement. Pre or During Conference Email Blast: To be sent by The Linux Foundation to our opted-in mailing list. Email option Pre AND During Pre OR During is based on sponsorship level. Onsite Recognition during Opening Keynote Session: • • By event emcee.
Opportunity to add custom questions to the post event attendee survey. Follow-up reporting will be provided 2 1 with survey results. Takeover of the “Ask the Experts” Channel: Sponsor will have the opportunity to host their own 30 minute “Ask the • • Experts” session. Speaking Opportunity with contact info of opted-in attendees provided. Sponsor recognition in the session chat with a link of the sponsors choice posted during the session. 15-minute 5-minute Conference Opt-in attendee list and session metrics will be provided Keynote** OR Keynote** OR Session postevent. All sponsor content must be approved by Program 1 Hour Tutorial 1 Hour Tutorial or BoF Committee and The Linux Foundation. Speaking slots based on availability. Social Media Promotion of Sponsorship: From the Linux Foundation channels and the Linux Foundation Events channels 5x 4x 3x via Twitter, Facebook, and LinkedIn. Sponsor can provide custom content (must be approved by the Linux Foundation). Social Media Re-share: The Linux Foundation Twitter account will re-tweet 1 post of the sponsors choosing. Timing will be • • • determined the The Linux Foundation. Sponsor Designation in Press Releases: Recognition as • • • sponsor in body of release.
Keynote Branding: Logo prominently displayed. • • • •
Recognition in Pre-Conference Email Marketing: • • • • • Includes company logo linked with URL of your choice.
Recognition on Event Website: Logo displayed on all pages • • • • • of event website, linking to URL of your choice.
Prominent Branding throughout virtual conference. • • • • •
Virtual Exhibit Booth: See below for inclusions. • • • • • Ability to generate leads with attendee contact • • • • • information for those that visit your booth Chat function with booth attendees • • • • • Ability to link to resources, social media, job postings etc. • • • • • Virtual “Swag Bag” with contact info of opted-in attendees provided: Sponsors will have the opportunity to add a giveaway or raffle item on a dedicated page on • • • • • the event site. Any physical items will be fulfilled directly by the sponsor. Event Registration Passes. 50 40 30 20 10 20% Discount on Additional Conference Passes: • • • • • For use by your customers, partners or colleagues. Sponsorship Cost $42,000 $30,000 $20,000 $15,000 $8,000
*Start-ups may secure a Bronze Sponsorship for US$4,000 provided they: (1) Have been in business less than 3 years; (2) Have less than $5M in annual revenue; and (3) Have less than 30 employees at signing of contract.
**Keynote sessions are not eligible to receive the opt-in attendee contact list. Keynote sessions also do not allow for a link of sponsors choice to be provided to attendees viewing the keynote. The Linux Foundation reserves the right to increase/decrease the number of available sponsorships and update deliverables based on venue restrictions. Open Source Summit Japan + Automotive Linux Summit 2020 9 THE LINUX FOUNDATION OPEN SOURCE SUMMIT JAPAN Linux Foundation Events are where 42,000+ developers and Technologies Covered By Event: technologists from across the globe meet to share ideas, learn
Linux Systems and collaborate to drive innovation. Open Source Summit, Embedded Linux Conference, Automotive Linux Summit, Linux Plumbers Conference, Linux Kernel Maintainer Summit, LSF-MM Summit, Open source communities are nearly always virtual and Linux Security Summit distributed, so when they get together face to face, they can make quick progress on issues big and small. In this way, Applications events help maintain the vibrancy of global open source OpenJS World, API Specifications Conference communities and ensure their long-term sustainability. Open source is ubiquitous in computing—nearly all leading Networking & Edge Computing organizations use it to power their work. To deliver the most Open Networking & Edge Summit, Open Source Summit, innovative products and services to their users and customers, DPDK Summit companies must learn directly from the technologists who steer the most widely used and influential projects. IoT, Embedded & Automotive Embedded Linux Conference, Automotive Linux Summit, Linux Foundation Events are the meeting place of choice Open Source Summit for open source maintainers, developers, architects, infrastructure managers and sysadmins, as well as Artificial Intelligence & Machine Learning technologists leading open source program offices, DevRel Open Source Summit, Open Networking & Edge Summit, teams and other critical leadership functions.They are: The Linux Foundation Member Summit The best place to quickly gain visibility within the Open Source Governance, open source community and to advance open source Community & Management development work by forming connections with the people The Linux Foundation Member Summit, Open Source evaluating and creating the next generation of technology. Summit, Open Compliance Summit, The Linux Foundation A forum to identify software trends early to inform future Member Legal Summit, Open Source Strategy Forum technology investments. Cloud & Cloud Native The ripest recruiting ground in today’s technology landscape. KubeCon + CloudNativeCon, Open Source Summit, The ideal venue to showcase technologies and services to Open Source Strategy Forum, Open Networking & Edge influential open source professionals, media, and analysts Summit, Kubernetes Contributor Summit, Helm Summit, around the globe. FoundationDB Summit, ServiceMeshCon, PromCon, KVM Forum, Xen Summit, Cloud Foundry Summit The Linux Foundation brings together companies and individual contributors to build the greatest shared technology in history. Blockchain We provide the events, training, certification, open source Hyperledger Global Forum, Hyperledger Member Summit, best practices and marketing, and necessary to build, scale, Open Source Strategy Forum and sustain critical open source projects and communities. As the home of over 200 open source projects driving critical Hardware technologies, there is no organization better positioned to OpenPOWER Summit, RISC-V Global Forum gather the open source community for important face to face interaction to drive innovation across open source. And, unlike Invitation-Only Events for-profit event management firms,any money generated LSF-MM Summit, The Linux Foundation Member by our events is channeled back into supporting open Legal Summit, Open Compliance Summit, Linux Kernel source communities to support their growth. Maintainer Summit & The Linux Foundation Member Summit Contact us today for more information on sponsoring at [email protected].
Open Source Summit Japan + Automotive Linux Summit 2020 10 THE LINUX FOUNDATION OPEN SOURCE SUMMIT JAPAN 2019 LF EVENT AUDIENCE SNAPSHOT
ATTENDANCE AUDIENCE BY COMPANY SIZE 42,000+ attendees COMPANY SIZE SUM OF % 1 - 49 16% 31.25% YoY Growth
50 - 499 21%
REPRESENTING 500 - 999 6% 12,000+ organizations 1,000–2,999 10% Including corporations, associations and
academic institutions worldwide 3,000+ 47%
FROM 141 countries
6.5% of attendees 2.7% from Germany of attendees from Canada 2.6% of attendees from the Netherlands
4.4% of attendees from the UK 3.6% of attendees 2.9% from Japan of attendees 39.5% from France of attendees are 2.2% from the US of attendees from South Korea
10.5% of attendees from India 2% of attendees from Australia
Open Source Summit Japan + Automotive LinuxKVM Summit Forum 2020 11 THE LINUX FOUNDATION OPEN SOURCE SUMMIT JAPAN 2019 LF EVENT AUDIENCE SNAPSHOT (CON’T)
AUDIENCE BY JOB FUNCTION
Developer 37% Architect 17% DevOps / System Administration 13%
Executive Management 9% Student / Professor / Academic 6%
Product Management 6% Other 4% Program Office Leader 4%
Legal / Compliance 2%
Media / Analyst 2%
AUDIENCE BY INDUSTRY
54% Software / Internet 7% Finance / Banking / Insurance 7% Hardware / Electronics 6% Carriers / Telecom 5% Solutions Provider / IT Consultancy 4% Associations / Trade Groups / Foundations 3% Education / Research 3% Media / Advertising / Publishing 2% Automotive 2% Retail / Wholesale Trade 1% Healthcare 1% Aerospace / Defense 5% Other
PRESS & SOCIAL MEDIA Linux Foundation Events are highly engaging and interactive. Our 2019 events generated:
30,000+ 90,000+ 730,000,000+ Nearly 500 media clips social media event keyword media professionals engagements on impressions on attended, 2,000,000,000+ Facebook & social media representing global potential impressions Twitter media outlets
Open Source Summit Japan + Automotive Linux Summit 2020 12 THE LINUX FOUNDATION OPEN SOURCE SUMMIT JAPAN
Sponsorship Bundles & Custom Packages
Interested in sponsoring multiple events and/or creating a custom sponsor package? We offer bundled sponsorship package discounts and are happy to work with you to create a customized package to meet your organization’s individual needs.
Linux Foundation Corporate Members receive sponsorship discounts on Linux Foundation events; 5% discount or 7% when signing up for multiple events at once.
Contact [email protected] to secure your sponsorship today. www.events.linuxfoundation.org