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View Embedded Linux Conference Sponsorships THE LINUX FOUNDATION OPEN SOURCE SUMMIT September 27-30, 2021 | Seattle, WA 2021 SPONSORSHIP PROSPECTUS THE LINUX FOUNDATION OPEN SOURCE SUMMIT 2021 SPONSORSHIP PROSPECTUS Table of Contents A highly worthwhile About Open Source Summit + Embedded Linux Conference ...... 3 conference exploring many Why Sponsor ............................................................................... 4 aspects of open source and Who Attends The Event ............................................................... 5 bringing together a wide 2020 by the Numbers .................................................................. 6 variety of people from many companies, organizations and Open Source Summit + Embedded Linux Conference 2020 Demographics .................................................................... 7 countries. Intellectually stimulating and friendly. Previous Sponsors .................................................................... 11 Recommended. Sponsorships-at-a-Glance ......................................................... 12 Promotional Marketing Opportunities ......................................... 18 Media Coverage ........................................................................ 21 Hear What Our Previous Attendees Have Said! .......................... 22 Sponsorship Bundles & Custom Packages ................................ 24 @lisancao #OSSummit has by far been the most passionately inclusive conference I have been to thus far. From washroom signs, to the abundance of diversity talks, and the people themselves- the commitment to changing the face of #tech has been unreal. I hope other conferences take note! Rikki Endsley • @rikkiends Open source: Come for the tech. Stay for the people. #OSSummit 2 THE LINUX FOUNDATION OPEN SOURCE SUMMIT 2021 SPONSORSHIP PROSPECTUS About Open Source Summit + Embedded Linux Conference Join us at the premier event for open source developers, technologists and leadership to collaborate, share information, and gain knowledge, furthering open source innovation in software development and helping to create more sustainable open source ecosystems. Open Source Summit (OSS) covers both pivotal cornerstone technologies, as well as new and emerging open source projects and technologies. Quick Facts Open source software and technologies are a leading indicator of where companies are investing • 2021 is being planned as a hybrid resources for technology development. By bringing event, with both in-person and virtual the latest open source projects and leading event components. technologists together in one place, Open Source • 4 full days of programming, including Summit has become a forum for defining and interactive keynotes, live Q&A, advancing technology development in the conference sessions, tutorials, years ahead. collaboration opportunities and open Embedded Linux Conference (ELC) co-located source project mini-summits delivered annually with Open Source Summit, has been by some of the brightest minds across the premier, vendor-neutral technical conference the open source ecosystem. for companies and developers using Linux in • We expect this years hybrid event embedded products for 16 years, gathering the to gather over 4,000 attendees. technical experts working on embedded systems and applications for education and collaboration, • 4,183 people joined the event virtually paving the way for transformation in these in 2020. important and far reaching areas. 3 THE LINUX FOUNDATION OPEN SOURCE SUMMIT 2021 SPONSORSHIP PROSPECTUS Why Sponsor Sponsorship of OSS + ELC offers a multitude of benefits: Increase brand Showcase Recruit and Generate awareness & thought acquire top sales leads and recognition leadership talent customers Leverage highly Take advantage of Display latest Create new targeted marketing media exposure & PR products, services partnerships opportunities announcements & technologies & alliances Obtain and learn valuable Demonstrate support for mindshare from developers, the important work of the technologists and business leaders open source community 4 THE LINUX FOUNDATION OPEN SOURCE SUMMIT 2021 SPONSORSHIP PROSPECTUS Why The Community Attends Thousands of attendees attend Open Source Summit + Embedded Linux Conference each year to: Learn about the latest trends in open Gain a competitive advantage by source and open source technologies. learning about new, innovative open solutions and technologies. Explore career opportunities with the world’s leading technology companies. Find out what industry-leading companies and projects are doing Access leading experts to learn how in the future, and where technologies to navigate the complex open source are headed. environment. Find out how others have used open source to gain efficiencies and increase innovation internally. This was my first time - I was so glad to see how well rounded the topics were through the week. Not just tech but inclusivity and diversity were discussed. Thank you for the opportunity. Well planned, informative. Learned a plethora of new things. It was the best use of time in quarantine. Looking forward to attending it next year, hopefully in-person. 5 THE LINUX FOUNDATION OPEN SOURCE SUMMIT 2021 SPONSORSHIP PROSPECTUS OSS + ELC North America 2020 by the Numbers: Please note, this event was held virtually. All demographic information is based on the live attendees at the event. Additional registrations that are occurring after the event ‘ended’ are not recorded here. 4,183 TOTAL REGISTRANTS ATTENDEES FROM COUNTRIES 2,344 REPRESENTED ORGANIZATIONS 109 65% OF NA ATTENDEES WERE IN TECHNICAL POSITIONS 250 TALKS ACROSS 15 10 WORKSHOPS / 13 ASK THE EXPERT TECHNOLOGY TOPIC TRACKS SESSIONS / 11 LF PROJECT MINI-SUMMITS 233 DIVERSITY SCHOLARSHIPS AND 213 NEED-BASED SCHOLARSHIPS DISTRIBUTED 95% 96% 98% of respondents of respondents would of respondents felt found the conference recommend attending that participating content & sessions Open Source Summit in the event was to be informative + Embedded Linux a valuable use of and useful. Conference to a friend their time. or colleague. 6 THE LINUX FOUNDATION OPEN SOURCE SUMMIT 2021 SPONSORSHIP PROSPECTUS Open Source Summit + Embedded Linux Conference Europe 2020 Demographics (please note, this event was held virtually) Industry Job Level Job Function • Information Technology 59% • Individual • Operations - Sys Admin/ • Executive Management • Industrial Manufacturing Contributer 36% Systems/Embedded (VP/CxO)/Executive & Machinery/Industrials 12% • Other 30% Developer 28% Leader 4% • Telecommunications 8% • Manager 12% • Kernel/Operating Systems • Marketing / Business • Professional Services 7% • Academic 8% Developer 11% Dev/Marketing 2% • Non-Profit Organization6% • Director 7% • Other 10% • Professor/Academic 2% • Energy 2% • CXO / ED 5% • Architecture/Architect 9% • Manager - Other 2% • Financials 2% • VP 2% • Development/Engineering/ • Legal / Compliance 1% • Healthcare 2% DevOps/SRE/Sysadmin 8% • Manager - OSPO 1% • Consumer Discretionary 1% • Student 7% • Media/Analyst 1% • Consumer Staples 0.5% • Application Developer • Product Management/ • Materials 0.5% (Front-end/Back-end/ Product/Biz Dev 1% Mobile/Full Stack) 7% • Manager - Technical Teams 6% I really enjoyed being part of such an excellent event... An experience without a doubt enriching, Thank you. 7 THE LINUX FOUNDATION OPEN SOURCE SUMMIT 2021 SPONSORSHIP PROSPECTUS Definitely encourage people who are just getting started in open source to attend. Region OSS is my favorite conference. • Europe 54% • Africa 1% • North America 25% • Carribean 0.50% I love the diverse group of • Asia 14% • Central America 0.50% • Middle East 3% • Oceania 0.50% people from many different • South America 1.50% countries who attend. It is a friendly conference, where I always come away with lots of new ideas and new friends. 8 THE LINUX FOUNDATION OPEN SOURCE SUMMIT 2021 SPONSORSHIP PROSPECTUS Open Source Summit + Embedded Linux Conference North America 2020 Demographics (please note, this event was held virtually) Industry Job Level Job Function • Information Technology 66% • Individual • Systems/Embedded • Kernel/Operating • Non Profit Organization 8% Contributer 44% Developer 23% Systems Developer 5% • Industrials 8% • Other 21% • DevOps/SRE/ • Executive Leader 4% • Professional Services 6% • Manager 11% Sysadmin 11% • Marketing 3% • Health Care 3% • Academic 9% • Architect 10% • Product/Biz Dev 2% • Financials 3% • Director 7% • Other 10% • Manager - Other 2% • Consumer Discretionary 3% • CXO/ED 5% • Application Developer • Professor / Academic 2% • Energy 2% • VP/SVP/GM 3% (Front-end/Back-end/ • Manager - OSPO 2% • Consumer Staples 1% Mobile/Full Stack) 10% • Media / Analyst 1% • Student 8% • Legal / Compliance 1% • Manager - Technical Teams 6% This was a great, great investment of my time. The educational value was tremendous. Many thanks to the organizers for having this event. 9 THE LINUX FOUNDATION OPEN SOURCE SUMMIT 2021 SPONSORSHIP PROSPECTUS Absolutely fantastic. The site is well organized. I immediately felt comfortable in the environment. Country I love the diversity of knowledge • North America 58% • South America 3% Bermuda, Canada, Greenland, Mexico, Argentina, Bolivia, Brazil, Chile, that was explored. There was no United States Colombia, Ecuador, Paraguay, Peru, Uruguay • Europe 18% limit to what could be discussed Aland Islands, Austria, Belarus, Belgium, • Middle East 2% Bulgaria, Croatia, Czech Republic, Cyprus, Egypt, Iran, Iraq, Isreal, Denmark, Finland, France, Greece, Lebanon, Saudi
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