A CREATIVITY THAT IS MORE AFFORDABLE

PROJECT DESCRIPTION

READY- TO- WEAR

THE READY-TO-WEAR DESIGNERS

WHO SHOW IN PARIS (JUST A FEW)

CHANEL SAINT LAURENT Artistic director : Artistic director : Maria Grazia Chiuri Artistic director : Anthony Vaccarello Belongs to : Frères Wertheimer Belongs to : LVMH Belongs to : Kering Watch the show here Watch the show here Watch the show here THE READY-TO-WEAR DESIGNERS

WHO SHOW IN PARIS (JUST A FEW)

MUGLER MAISON MARGIELA DRIES VAN NOTEN Artistic director: Casey Cadwallader Artistic director: Artistic director : Dries Van Noten Belongs to : Clarins Belongs to : Only The Brave Belongs to: PUIG Watch the show here Watch the show here Watch the show here THE READY-TO-WEAR DESIGNERS

WHO SHOW IN PARIS (JUST A FEW)

LEMAIRE COURRÈGES CHLOÉ Artistic director : Christophe Lemaire Artistic director : Yolanda Zobel Artistic director : Natacha Ramsay-Levi Belongs to: Lemaire Belongs to: Kering Belongs to : Richemont Watch the show here Watch the show here :Watch the show here THE READY-TO-WEAR DESIGNERS

WHO SHOW IN PARIS (JUST A FEW)

PACO RABANNE O F F W H I T E ISABEL MARANT Artistic director : Julien Dossena Artistic director : Virgil Abloh Artistic director : Isabel Marant Belongs to: Puig Belongs to: New Guards Group Belongs to: Marant / Montefiori Watch the show here Watch the show here Watch the show here THE READY-TO-WEAR DESIGNERS

WHO SHOW IN PARIS (JUST A FEW)

LOEWE BALMAIN YOHJI YAMAMOTO Artistic director : Rupert Sanderson Artistic director : Olivier Roustaing Artistic director : Yohji Yamamoto Belongs to: LVMH Belongs to: Investment Fund Belongs to: Yamamoto Watch the show here Watch the show here Watch the show here THE READY-TO-WEAR DESIGNERS

WHO SHOW IN PARIS (JUST A FEW)

CELINE HAIDER ACKERMANN E L L I E S A A B Artistic Director :Hedi Slimane Artistic Director: Haider Ackermann Artistic Director: Elie Saab Belongs to: LVMH Belongs to: 32BVBA Belongs to: Elie Saab Watch the show here Watch the show here Watch the show here THE READY-TO-WEAR DESIGNERS

WHO SHOW IN PARIS (JUST A FEW)

COMME DES GARÇONS HERMÈS BALENCIAGA Artistic Director: Rei Kawabuko Artistic Director: Nadège Vanhee Artistic Director: Demna Gavasalia Belongs to: Rei Kawabuko Belongs to: Hermès Belongs to: Kering Watch the show here Watch the show here Watch the show here THE READY-TO-WEAR DESIGNERS

WHO SHOW IN PARIS (JUST A FEW)

THOM BROWNE ALEXANDER MCQUEEN Artistic Director: Thom Browne Artistic Director: Claire Wright Keller Artistic Director: Sarah Burton Belongs to: Groupe familial Zegna Belongs to: LVMH Belongs to: Kering Watch the show here Watch the show here Watch the show here THE READY-TO-WEAR DESIGNERS

WHO SHOW IN PARIS (JUST A FEW)

M I U M I U Artistic Director: Miuccia Prada Artistic Director: Nicolas Ghesquière Belongs to: Prada Belongs to: LVMH Watch the show here Watch the show here

FASHION WEEK IN NEW YORK THE SPORTSWEAR FASHION SHOW NYC FASHION WEEK BY NUMBERS

WRITE SOMETHING HERE FASHION WEEK IN LONDON THE COME BACK LONDON FASHION WEEK IN NUMBERS FASHION WEEK IN MILAN GLAMOROUS READY - TO- WEAR MILAN FASHION WEEK IN NUMBERS

SS 2017 by Stylight A GROWING MARKET PROJECT DESCRIPTION

T H E M E N S FASHION WEEK

MENS FASHION DESIGNERS

JUST A FEW OF THE MOST IMPORTANT ONES AT THE MOMENT

LOUIS VUITTON DIOR THOM BROWNE Artistic Director : Virgil Abloh Artistic Director : Kim Jones Artistic Director: Thom Browne Belongs to : LVMH Belongs to : LVMH Belongs to : Ermenegildo Zegna Group and Thom Browne Link to last show: Spring/Summer 2019 Link to last show: Spring/Summer 2019 Link to last show : Spring/Summer 2019 MENS FASHION DESIGNERS

JUST A FEW OF THE MOST IMPORTANT ONES AT THE MOMENT

O F F W H I T E ACNÉ VALENTINO Artistic Director : Virgil Abloh Artistic Director : Jonny Johansson Artistic Director : Pierpaolo Piccioli Belongs to : New Guards Group Belongs to : Acne Studios Belongs to : Famille régnante du Qatar

Link to last show: Spring/Summer 2019 Link to last show : Spring/Summer 2019 Link to last show : Spring/Summer 2019 MENS FASHION DESIGNERS

JUST A FEW OF THE MOST IMPORTANT ONES AT THE MOMENT

AMI PIGALLE ÉTUDES Artistic Director : Alexandre Mattiussi Artistic Director : Stéphane Ashpool Artistic Director : Jeremie Egry, Jose Belongs to : AMI Belongs to: Pigalle Paris Lamali, Aurélien Arbet Belongs to : Études Studio Link to last show: Spring/Summer 2019 Link to last show : Link to last show :Spring/Summer 2019 MENS FASHION DESIGNERS

JUST A FEW OF THE MOST IMPORTANT ONES AT THE MOMENT

HERMÈS OFFICINE GENERALE P A U L S M I T H Artistic Director :Véronique Nichanian Artistic Director :Pierre Mahéo Artistic Director : Sir Paul Smith Belongs to: Hermès Belongs to : Officine générale Belongs to : Paul Smith Link to last show : Link to last show : Spring/Summer Link to last show: Spring/Summer 2019 2019 And fashion WHY TALK OF A FASHION CAPITAL ? CREATIVE, ECONOMIC AND HISTORICAL REASONS HISTORIC ORIGINS

A DESIRE FOR ECONOMIC GROWTH THE BIG GROUPS THE MAIN ACTORS

Turnover of the main luxury groups (€ bn) in 2017 50

43

37,5

25

16

12,5 11 9 6

0

LVMH Kering Richemont Chanel Hermès LVMH THE FASHION HOUSES KERING THE FASHION HOUSES RICHEMONT THE FASHION HOUSES THE REASONS LES FASHION SHOWS

AS A SUCCESS FACTOR THE FASHION SCHOOLS

AN ADVANCED ECOSYSTEM THE FASHIONABLE SHOPS

DISCOVER THE UPCOMING DESIGNERS THE WORKSHOPS

THE HEART OF THE PROFESSION THE PRESS

MAKE THE FASHION KNOWN Showrooms, Trade Shows and direct sales HOW TO MARKET NOWADAYS

DEPENDING ON THE BUSINESS MODEL OF THE BRAND

COMMERCIAL AGENT / DIRECT SALES TRADE SHOWS SHOWROOM With a network of own-name stores They are open to shops all around the The brand presents its collection at a such as SANDRO, MAJE or also world. Agents are often in the brand's trade show dedicated to a professional CHANEL and LOUIS VUITTON or on headquarters, with the focus on one audience such as Who's Next? the internet like Sessun. brand, whereas the showrooms The stands have to be rented. present several brands at the same time. RETAIL

DIRECT SALES WHOLESALE

SALES THROUGH A THIRD - PARTY SELLING THROUGH AN AGENT / SHOWROOM A WHOLESALE MODEL SELLING THROUGH READY-TO-WEAR TRADE SHOWS A WHOLESALE MODEL PREMIERE CLASSE THE BIGGEST READY - YO- WEAR TRADE SHOW IN PARIS