Business Broadcast November 2015

Welcome Contents Welcome to the first Page 1 Welcome quarterly issue of The Roses Business Broadcast. Page 2 The Market Place I’m Beckie Smith, the Page 3 Introducing Business Patron Director of Marketing Profile: Aquatots and Development at The Roses, ’s Page 4 Long Term Life Line: Oberthur leading arts centre which Technologies has recently undergone a massive million pound Buffalo Fundraising Consultants makeover over the summer. Raise £22,000 for The Roses This impressive redevelopment has enabled us to Page 5 Become A Business Patron completely overhaul the way that we conduct business Page 6 Cotteswold Dairy Partners With at The Roses, and the result sees us offer a wealth of new The Roses business opportunities, an improved way to measure tangible results and a more personal approach to Page 7 Theatre Contributes £1m To Local creating customised packages that deliver. Economy The catalyst for this major shift stems from a change Page 8 Speed Networking of staffing structure at The Roses. The Marketing and Development teams at the theatre have merged Page 10 Small And Local Really Can and now operate under one Director (myself) whose Be Beautiful experience is in Marketing. The focus now is all about Page 12 Roses Round Up ensuring ROR on every pound invested and how we use that pound to benefit the lives of people in the communities and contribute to the economic success of , Gloucestershire and neighbouring counties. This Business Broadcast aims to bring together all the latest business news at The Roses, give a platform to our business partners and patrons to achieve their objectives, and to be a light hearted, easy read that isn’t full of business jargon. This publication has been a long time coming, but hopefully it will be worth the wait. Let’s see. Beckie Smith Director of Marketing and Development, The Roses

1 The Market Place Introducing Business Patron The Market Place is a regular update of opportunities available and opportunities taken at The Roses. Going, going, gone! Profile: Aquatots

Fiona Munt Whittle’s enthusiasm for baby Patron Card Headline Sponsorship swimming started with the birth of her first child Sponsorship Of Cinderella in 1985. Having been a keen swimmer herself she SOLD! SOLD! couldn’t wait to get him started! Russell learnt to A benefits scheme for our The biggest production of swim at just 9 months and has gone from strength exclusive major donors the year; attracting 16,000 to strength, even though he has special needs. members club audience members Fiona launched Aquatots in 1998 in Tewkesbury with Sold to Malcolm J. Sold to Peter Ball & Co a handful of babies but soon had to recruit and train Presland more teachers as word quickly spread about her baby submersion swimming classes. Gloucestershire had not seen anything like it before and Fiona was in demand everywhere! Diamond Business Naming Rights Membership Package Aquatots has recently celebrated its 17th Birthday SOLD! SOLD! Complete with a host of To name The Roses Coffee and their 10,000th baby. This family run business benefits shop not only prides itself on providing the elite in baby swimming teaching but also a customer service policy Sold to Clive Woolford Sold to Cotteswold Dairy providing experienced support staff 5 days a week. Motor Engineers Managing Director and founder Fiona Munt-Whittle personally trains every teacher ensuring the highest quality of teaching continues throughout the team. Aquatots teachers must be ASA or STA level II Cinema Screen Cinema Screen swimming teachers and undergo over 100 hours Advertising FOR Advertising of training to become a fully qualified Aquatots SOLD! SALE Instructor and also attend life guard training every 8 Advertising before every Advertising before every weeks. Aquatots teachers also undergo continued film at The Roses film at The Roses learning and CPD. Sold to Jack Boskett For Sale: £160 per month With over 950 babies swimming weekly, Aquatots Photography remains an independent company employing 11 teachers, 4 administration staff and provides over 200 lessons a week at 19 pools throughout Gloucestershire, Worcestershire, Herefordshire, Wiltshire, Oxfordshire & The West Midlands . Headline Sponsorship Brochure Advertising FOR of our Patron Scheme FOR 33000 copies printed, Aquatots Swimming Ltd is the new sponsor of record SALE SALE breaking swimmer Tazmin Pugh, ranked 1st in the An exclusive group of our 13000 mailed directly to Europe in the 200m fly (short course). major donors people’s doors For sale: Offers over For sale: Offers over £250 Their sponsorship will support Tazmin’s training £1000 and competing. With four training camps a year, multiple events to attend and lots of equipment to fund, Tazmin’s talent does require some additional funding. Aquatots are working closely with Tazmin to raise awareness of her amazing talent and to support Naming Rights Programme her need of more sponsorship and donations, with Tazmin expected Olympic opportunities we need to FOR Package FOR Sponsorship SALE SALE ensure she receives the grassroots support now to To name the new atrium To headline sponsor a aid her in her journey to the top. For sale: Offers over series of events within the £10,000 artistic programme For sale: Offers over £500

2 3 Long Term Life Line – Roses 2015 Fundraising Appeal Become A Business Patron Of The Roses Oberthur Technologies with Buffalo Fundraising Consultants Supporting The Roses is the ideal opportunity for In conversation one Friday afternoon, Helen Ridler your business to showcase the delivery of your CSR of Oberthur Technologies, a leading global player and technology front runner based at Tewkesbury’s policy as well as enriching the community and giving J9, said to me “’We like to partner with charities long something back to your customers. term, so they can feel secure and grow”. Suddenly I felt cocooned as our conversation continued to As a business you will be keen to see a measurable rate discuss our relationship which is now, enjoyably, in At Buffalo Fundraising Consultants (Buffalo) we of return on your investment, so in addition to the social its 7th year. are passionate about the arts and appreciate how integral theatre is to the fabric of a community. benefits mentioned above, you’ll have the opportunity I had called Helen with a view of jointly writing an article This is why we were overjoyed that we could work to increase your brand awareness to our customers, for this, our first edition of Business Broadcast, as I with The Roses theatre to help support their raise your profile within the local business environment, wanted to dig that little bit deeper into specifically ‘why’ redevelopment project. The theatre has such treat your staff to exclusive ticket packages, and can Oberthur Technologies have chosen to support The meaning to so many, and both The Roses and Buffalo Roses over the past 7 years. In the world of fundraising, have felt very privileged to hear so many wonderful enjoy corporate hospitality opportunities in our recently CSR and philanthropy, relationships are invariably stories during the recent telephone campaign. redeveloped building. short term, as business’ budgets are squeezed, new opportunities reveal themselves and quantity takes As like many theatres and arts organisations The Roses priority over quality. is a charity, and as with all charities there is a need to fundraise. Buffalo believe that telephone fundraising Business Patron From £250 Amid the chaos of Friday afternoon, where both of provides a unique opportunity to give everyone us had a to do list longer than the hours available to with a shared interest, in this instance The Roses, an • Acknowledgement on The Roses’ website and corporate complete it in, Helen’s relaxed approach to me stealing opportunity to get involved with a community effort. support board 15 minutes of her time was welcomed. “We have a charity Whether that is through a donation, sharing a fond • Whole page profile on your business on The Roses’ Business policy which is committed to the area in which we live memory of the theatre, or by simply providing feedback Broadcast and work” she explains. on your experience, everyone has the chance to be a • Invitations to exclusive business events held at The Roses, with The Roses is just one of three charity partners that part of The Roses new venture. the opportunity to address your peers Oberthur Technology is committed to helping. Our telephone campaign for The Roses has now drawn • Profile on The Roses’ website with links through to your own Gloucestershire Young Carers and The Priors Park to a close, but our calling team would like to thank business Neighbourhood Project are also beneficiaries of this everyone who took the time to chat with them. Your • 10% discount on standard rate card advertising rates gold starred CSR policy. Helen continued to explain that support during the telephone campaign alone has been • Opportunity to increase your CSR profile with a targeted PR Oberthur Technologies sees The Roses as an important overwhelming, to date over £43,600 has been raised campaign resource and community focal point that they would with over 400 theatre goers pledging their support. We like to see thrive, as without us, Tewkesbury would be feel extremely proud to have been a part of The Roses • Entry into our monthly bubbly draw culturally poorer. fantastic redevelopment project and wish you all many Ruby Business Patron Support from £500 The link is clear between their daily activity and their CSR happy theatre trips. commitment. Day to day Oberthur overcomes threat by As above, plus: providing greater security in a mobile digital world , so it • Two Great Night Out cards for your business, or10% off Great is unsurprising that at the same time they are committed Night Out staff discount packages to helping local charities overcome threat by providing • 15% off standard rate card advertising rates greater security by supporting them long term. It’s just that (to me anyway) it is rare to hear a large multinational • 15% off booking fees for The Morecambe Room or other agreed company understand the real issues that smaller local area of the theatre for one corporate hospitality event each year charities deal with every day. • 10 free tickets to a select live event for corporate entertaining, plus 2 free bottles of bubbly to enjoy in the interval Long term support like this really is a life line. • Free backstage tours for your clients to enjoy at a corporate entertaining event

All packages can be tailored to better suit your business needs. To discuss how your business can get involved, please contact Director Of Marketing & Development Beckie Smith at [email protected] or 01684 853070

4 5 Expanding Business On The High Street Theatre Contributes £1m To Local Economy

It was onlya few short months ago that The The impact of arts organisations on their communities and business Roses was given the go ahead to transform their environments has become increasingly recognised over the last few existing look with an expansion that has created decades. Regeneration programmes using the arts as a catalyst have been a light open space and an ideal venue for many very successful and the publication of the Policy Study Institute’s Economic different functions. Gone is the small kiosk to Importance of the Arts in Britain provided a framework for assessing buy nibbles whilst watching an event and instead economic impact. is a contemporary and airy building boasting the The Roses is committed to working with all communities, with a particular focus fantastic new cafe Cotteswold Coffee @ The Roses. on reaching those people facing disadvantage, through special projects that A partnership has been forged with Tewkesbury’s own address areas of need. The social impact of the arts is recognised to bring a Cotteswold Dairy to bring this delightful coffee shop and number of important benefits such as enhancing social cohesion, promoting the result is definitely worth a visit. Not only is a range interest in local communities, developing confidence and self esteem, improving of coffees, teas and bakes available, but there are also well being, improving physical and mental health, reducing crime, building private many different flavours of milkshakes on offer which are and public partnerships, supporting independence and building communities and served in glass milk bottles with straws. visions for the future. “Whilst this was meant to be for the children, the adults Providing national benchmarks for measuring and evaluating these impacts is seem really taken with them”, explains Roseanne something that the Arts Council is working towards as currently there is an array of McEwan, brand development manager from Cotteswold different measures in place. The Roses is working with the county arts consortium Dairy and third generation of the Workman family. Create Gloucestershire towards devising a cross arts evaluation framework that all arts organisations in the county will use to measure the impact of arts activity. Cotteswold Dairy still deliver milk to the doorstep in glass bottles so felt it was apt to do the same at the theatre. As well as contributing to the well being of our communities, The Roses also has a Infographics and photographs of the dairy are on the positive economic impact. walls of the coffee bar to explain to those visiting the It is now established that through the multiplier effect, direct spending on the arts history of the dairy and the benefits of local fresh milk. leads to spending in other areas of the economy, which in turn enhances wealth “We have wanted a presence in Tewkesbury town centre and job creation. The impact of arts organisations positively affects other sectors for a long time and when we were approached for this notably shopping, tourism, accommodation and transport. joint venture, it was ideal’, comments Roseanne, ‘we Beckie Smith and Roseanne McEwan Arts provision has been proven to make towns/cities more attractive to residents, have had a strong affliction with the Roses for several companies and employees. It is also recognised that arts organisations also years and are thrilled to be able to help them develop the Roses into the venue that provide skills and competencies such as innovation, creativity and problem people talk about and will want to visit time and time again”. solving. For those not familiar with the history of Cotteswold Dairy, they have delivered and In 2012 The Roses commissioned an economic impact report which assessed the supplied milk and other quality products in Tewkesbury and the local area since impact that The Roses has on its local community (defined as Gloucestershire) 1938. Before they moved to their current location in Northway Lane, they were in - “The Economic and Regeneration Impact of The Roses Theatre” by Starburst Cotteswold Road, which is just around the corner from The Roses. Not only that, Consulting. The theatre spends just over £1.3m per year, 18 full time equivalent but Harry Workman who started the dairy always took his grandchildren to The directly employed staff and over 100 volunteers in delivering its programme to Roses for events and this has passed down through the generations – yet another approximately 80,000 people per year. reason why they think it’s great to be located within the theatre. This has supported its programme of live performances, film, multiple youth Beckie Smith, Marketing and Development Director for The Roses, has worked groups, commissioned work with public agencies and a wide range of community tirelessly with her team over the last few months and they have thought of every activities. detail to make an amazing arts centre that can be used for so many different events. The Theatre spends about a quarter of a million pounds in the local economy and is a significant presence in the town, regularly featuring in marketing material “This is a monumental time in The Roses’ history and we supporting accommodation providers and tourism. are so delighted that it has been so well supported and so welcomed by so many. Working with Cotteswold Dairy is clear Additional visitor spend was calculated at £807,000 pa in 2012 and is now likely example of how two of the county’s leading businesses can to approach £1m following the capital redevelopment project, with full time work in partnership for the greater good of eachother, and we equivalent members of staff (FTEs) just over 20. are delighted to have them on board” says Beckie. This redevelopment will encourage visitors to say with us, and in the town, for The auditorium has had a refresh and although the upstairs longer. We work in partnership with the town and borough councils to deliver the bar has not quite been finished, it’s really taking shape and region’s tourism outcomes, contributing towards other areas of direct spending looks stunning. in the economy, most notably shopping, tourism, accommodation and transport. These works will see The Roses as a cultural venue further support the local Make sure to go for a visit – either to see a show, the economy, which will complete the cycle by again developing its own muscle as a pantomime or even just for a milkshake. Niki Hare Exhibition destination location.

6 7 Speed Networking Simon Pealing Caroline Jack Boskett What company do you work for? Rawlinson What company do you Sarah Severn What company do you work for? Staddon work for? I’m a self-employed What does your business do? What company The Vivid PR professional We produce a range of print and graphic solutions for do you work for? Consultancy. photographer at Jack many hundreds of local and national organisations, Boskett Photography. from the very small to the very large across a vast Business West Chamber Of Commerce. What do you do? range of products. What makes your What do you do? I help companies business special ? What do you do? I’m a membership executive, supporting promote themselves, their brands, products and services. I think outside the box Officially I’m the MD, but in reality I spend most of the Chamber, doing the really important . and look for something my time working with clients on their print projects. “unimportant” bits and pieces What makes your business special? different with each shot. Things are constantly changing and you have to be What makes your business special? We really get to know our clients so that we able to react hour by hour. What’s your biggest achievement ? we connect with clients and businesses, keep in become an extension of their team. Photographing the Queen up close and What makes your business special? contact and aim to support them. What’s your biggest achievement? personal as the only photographer present. We really care. We care about our clients, our staff, our What’s your biggest achievement? Gaining Fellowship of The Charted Institute Of products and our impact on the environment. What do you want to achieve by 2016? Overcoming my fear of attending shows and Public Relations. Win a national photography award. What’s your biggest achievement? speaking to people. What do you want to achieve by 2016? To still be in business after nearly 40 years! If money and resources wasn’t an issue what you What do you want to achieve by 2016? Growing the business by 50%, and doing half an would do that you haven’t done? What do you want to achieve by 2016? Buy a holiday cottage on Exmoor. Iron Man. I’d build my own standard gauge railway. More of the same. If money and resources wasn’t an issue what you If money and resources wasn’t an issue what you What’s the funniest photo you have ever taken? If money and resources wasn’t an issue what you would do would do that you haven’t done? would do that you haven’t done? A heavily pregnant woman jumping up and that you haven’t done? Improve my quality of life and have the I would take the family to New York for a holiday. down - she shall remain nameless! I’d love to have a really environmentally friendly opportunity to spend time with friends. What’s your funniest work memory? factory to lessen our environmental impact. We do What do you do on a Monday morning? What’s your funniest work memory? Working as a news paper journalist. The Sub- what we can, but there’s still much we could do, if Come in and do my emails and plan the week. I worked in a call centre, and called Fowlers editors thought it would be funny if they changed money wasn’t an obstacle. Motorcycles in Bristol. I don’t know why but I some of the words to rude words and they had What do you do on a Friday afternoon? What’s your funniest thing you have been asked to print? started to single his company jingle down the some great successes. Go home! phone at him. The next thing I knew, I was called in I can’t immediately thing of anything funny, but we What do you do on a Monday morning? by my boss, as Fowlers had called back to say that Family or career, what comes first? have printed many, many interesting and thought Get a big cup of coffee, check emails and make a I had brightened his day. 50/50 provoking items of the years. The printed word is a list. powerful thing. What do you do on a Monday morning? If your business was a car, what car would it be? What do you do on a Friday afternoon? Check my emails. Jaguar, because they are smart and slick. What do you do on a Friday afternoon? Going through Mondays and then catch up on the What’s your first memory of the arts? At the end of the week I throw everything into a big box What do you do on a Friday afternoon? admin. and take it home. Then (sadly) on a Sunday evening I Seeing a panto at The Roses with my school at Walk the dog. Family or career, what comes first? go through everything and write out my lists! age 5. Family or career, what comes first? Family. What do you do on a Monday morning? Family. If your business was a car, what car would it be? In theory I work through my lists – but it rarely works If your business was a car, what car would it be? An Audi, its quality but not too ostentatious but it out that way! Something classical, old and reliable. delivers in terms of experience. Family or career, what comes first? What’s your first memory of the arts? What’s your first memory of the arts? Family. My Uncle Charlie took me to see Swan Lake when I Seeing the Mona Lisa in real life, and being If your business was a car, what car would it be? was seven. amazed at how small it was. Having just changed my car for a Golf Plug-In Hybrid – I hope that sends out the right message. But I’ve just bought a 1970’s Land Rover pick up, which may say more about me. What’s your first arts memory? Seeing Dr. Feelgood play live on Christmas Eve 197… something.

8 9 Small And Local Really Can Be Beautiful

We are delighted to be involved with The Roses Theatre, not only as their auditors, but also as sponsors of their Christmas raffle. Both arrangements are good examples of local businesses working together to mutual benefit. Andorran is one of the leading independent firms of Chartered Accountants in the Gloucestershire area. Our reputation is built on the high standards of client service that we provide to our clients. But it is as important for us to give something to the local economy in the same way as we benefit from it. Which is why, for the third year running we are proud to be Raffle Sponsors. These days we are all obliged to deal with faceless national and Paul Downes Cinzia Hensley Managing Director Senior Manager Professional global businesses that are able to dominate in mass markets such as banking, telephones and insurance to name but a few everyday activities. We don’t do so out of choice; there is a monopolisation of the market place by a small number of players in a particular sector. So where we do get choices, it’s important that we make them wisely. The majority of our clients are based in Trusted the north Gloucestershire area; we make our money from providing services to them. In turn most of them offer products and services to that same community. Small and local really can be beautiful. Where you get the opportunity to shop locally, take it. Spending money in the county makes it go round and there is a Gold Standard strong chance that you will see some of it back again when people buy from you. The more we support our local arts and sports, the healthier our local economy becomes. The quality of the entertainment on offer is often as good as you can find in the big city and it’s right on your doorstep. At Andorran we aim to support as many local businesses and organisations as we can, in the same way that they support us by using our services. It’s a two-way street. It’s good therefore to see The Roses launch their Business Patron Scheme, which is designed to promote local business to local business. It’s geared to find ways for us all to support the Theatre too, of course, and no doubt we We make your business life simpler, providing companies like yours with will. But its principal purpose is to further encourage patronage of local companies by those of us who work alongside a trusted IT partner, delivering solutions that meet your needs with the them. The more we put into the community in which we live and work, the more we get out of it. skills and professionalism you would expect from a Microsoft Gold partner Andorran will continue to provide accounting, audit and taxation services to the owner-managed business and not- for-profit sectors in our local commnuities. We’d be happy to hear from you if you think we could help you and your with approaching 20 years in the Business IT marketplace. business. The core elements of our approach are: www.andorran.co.uk Professional – Our team works to professional standards, are skilled, reliable and cost effective.

Trusted – We work to some of the highest standards of security and confidentiality. All technical staff are government vetted and CRB / DBS cleared.

Gold Standard – Our work is backed by Microsoft having attained the highest ACCOUNTANCY & TAXATION SOLUTIONS level of accreditation, proving our knowledge of Microsoft technologies. forACCOUNTANCY new & existing businesses & TAXATION SOLUTIONS for new & existing businesses Telephone: 01242 244856 Email: [email protected]: 01242 244856 Email: [email protected] 6 Manor Park Business Centre, Mackenzie Way, , Glos GL51 9TX IT Support Telecoms & Mobile IT Infrastructure Cloud Computing

6 Manor Park Business Centre, Mackenzie Way, Cheltenham, Glos GL51 9TX Your business IT. Connected 10

Roses Round Up Patrons & Benefactors M Sztymiak Poole Phillips Associates Anonymous Mr D Taylor Resource Financial Management Mr D Anderson Mr & Mrs Trevelyan Royal Hop Pole Mrs G Ashton Mr A Turner Severn Mrs M Austen Mr M Warner Sherdon’s Golf Centre Mrs M A Burton Ms P Weaver SoGlos Prof C Chilvers Capt & Mrs K Whittaker Tewkesbury Park Hotel Miss C Clifford Mr R H Workman Theoc House Thompson & Bancks Colin Wells Consulting Ltd Parish Councils Mr P Condon Tungum Alderton Parish Council Mrs D Cronk Gp. Capt. & Mrs R David Urban Aspects Ashchurch Rural Parish Council Mr A Dawkins Verridian Brockworth Parish Council Mr P Dickinson Woolford Motors Dumbleton Parish Council Mrs J Fowler Gotherington Parish Council Public Bodies Mrs A Cadbury Toddington Parish Council Arts Council England Mr G Hadley Wheatpieces Parish Council British Film Institute Mrs A Hayter Creative Employment Programme Mr P Hines Business Sponsors Creative England Mrs C Hodges Chamberlain’s Stationers Tewkesbury Borough Council Mr H Hopkins Peter Ball & Co. Tewkesbury Rotary Club Dr L Hoye The Big Lottery C James Business Patrons The Heritage Lottery Fund Mrs J Kirby Air Monitors Mr & Mrs J Lewis Annie’s Private Hire Trusts Mrs I McIlwraith Aquatots Swimming Ltd Barnwood Trust Mrs S Milliams Basepoint Business Centre CHK Charities Limited Mr & Mrs Moore Buffalo Fundraising Consultants Condon Family Trust Mr & Mrs J Needham CGT Lettings Create Gloucestershire Mr K Norton Chess Moves Ltd Foyle Foundation Miss A Price Chorley’s Garfield Weston Foundation Mrs D Regan Cotteswold Dairy Gloucestershire Community Mr N Riossi Crowther Beard Foundation Mr I Rowland-Hill Deckchair Honorable Society Of Mr J Sewell-Rutter Glide Media Samphire Trust Mrs G Shelley Glos. Chamber Of Commerce The George Cadbury Trust Dr P Smail Jack Boskett Photography The Gloucestershire Mr B Somers Life In The Village Environmental Trust Ms W Spence Matthews Construction The Rowlands Trust Mr H Sweet Oberthur Technologies The Summerfield Charitable Trust

The Rowlands Trust

CHK Charities Limited