Business Broadcast November 2015 Welcome Contents Welcome to the first Page 1 Welcome quarterly issue of The Roses Business Broadcast. Page 2 The Market Place I’m Beckie Smith, the Page 3 Introducing Business Patron Director of Marketing Profile: Aquatots and Development at The Roses, Gloucestershire’s Page 4 Long Term Life Line: Oberthur leading arts centre which Technologies has recently undergone a massive million pound Buffalo Fundraising Consultants makeover over the summer. Raise £22,000 for The Roses This impressive redevelopment has enabled us to Page 5 Become A Business Patron completely overhaul the way that we conduct business Page 6 Cotteswold Dairy Partners With at The Roses, and the result sees us offer a wealth of new The Roses business opportunities, an improved way to measure tangible results and a more personal approach to Page 7 Theatre Contributes £1m To Local creating customised packages that deliver. Economy The catalyst for this major shift stems from a change Page 8 Speed Networking of staffing structure at The Roses. The Marketing and Development teams at the theatre have merged Page 10 Small And Local Really Can and now operate under one Director (myself) whose Be Beautiful experience is in Marketing. The focus now is all about Page 12 Roses Round Up ensuring ROR on every pound invested and how we use that pound to benefit the lives of people in the communities and contribute to the economic success of Tewkesbury, Gloucestershire and neighbouring counties. This Business Broadcast aims to bring together all the latest business news at The Roses, give a platform to our business partners and patrons to achieve their objectives, and to be a light hearted, easy read that isn’t full of business jargon. This publication has been a long time coming, but hopefully it will be worth the wait. Let’s see. Beckie Smith Director of Marketing and Development, The Roses 1 The Market Place Introducing Business Patron The Market Place is a regular update of opportunities available and opportunities taken at The Roses. Going, going, gone! Profile: Aquatots Fiona Munt Whittle’s enthusiasm for baby Patron Card Headline Sponsorship swimming started with the birth of her first child Sponsorship Of Cinderella in 1985. Having been a keen swimmer herself she SOLD! SOLD! couldn’t wait to get him started! Russell learnt to A benefits scheme for our The biggest production of swim at just 9 months and has gone from strength exclusive major donors the year; attracting 16,000 to strength, even though he has special needs. members club audience members Fiona launched Aquatots in 1998 in Tewkesbury with Sold to Malcolm J. Sold to Peter Ball & Co a handful of babies but soon had to recruit and train Presland more teachers as word quickly spread about her baby submersion swimming classes. Gloucestershire had not seen anything like it before and Fiona was in demand everywhere! Diamond Business Naming Rights Membership Package Aquatots has recently celebrated its 17th Birthday SOLD! SOLD! Complete with a host of To name The Roses Coffee and their 10,000th baby. This family run business benefits shop not only prides itself on providing the elite in baby swimming teaching but also a customer service policy Sold to Clive Woolford Sold to Cotteswold Dairy providing experienced support staff 5 days a week. Motor Engineers Managing Director and founder Fiona Munt-Whittle personally trains every teacher ensuring the highest quality of teaching continues throughout the team. Aquatots teachers must be ASA or STA level II Cinema Screen Cinema Screen swimming teachers and undergo over 100 hours Advertising FOR Advertising of training to become a fully qualified Aquatots SOLD! SALE Instructor and also attend life guard training every 8 Advertising before every Advertising before every weeks. Aquatots teachers also undergo continued film at The Roses film at The Roses learning and CPD. Sold to Jack Boskett For Sale: £160 per month With over 950 babies swimming weekly, Aquatots Photography remains an independent company employing 11 teachers, 4 administration staff and provides over 200 lessons a week at 19 pools throughout Gloucestershire, Worcestershire, Herefordshire, Wiltshire, Oxfordshire & The West Midlands . Headline Sponsorship Brochure Advertising FOR of our Patron Scheme FOR 33000 copies printed, Aquatots Swimming Ltd is the new sponsor of record SALE SALE breaking swimmer Tazmin Pugh, ranked 1st in the An exclusive group of our 13000 mailed directly to Europe in the 200m fly (short course). major donors people’s doors For sale: Offers over For sale: Offers over £250 Their sponsorship will support Tazmin’s training £1000 and competing. With four training camps a year, multiple events to attend and lots of equipment to fund, Tazmin’s talent does require some additional funding. Aquatots are working closely with Tazmin to raise awareness of her amazing talent and to support Naming Rights Programme her need of more sponsorship and donations, with Tazmin expected Olympic opportunities we need to FOR Package FOR Sponsorship SALE SALE ensure she receives the grassroots support now to To name the new atrium To headline sponsor a aid her in her journey to the top. For sale: Offers over series of events within the £10,000 artistic programme For sale: Offers over £500 2 3 Long Term Life Line – Roses 2015 Fundraising Appeal Become A Business Patron Of The Roses Oberthur Technologies with Buffalo Fundraising Consultants Supporting The Roses is the ideal opportunity for In conversation one Friday afternoon, Helen Ridler your business to showcase the delivery of your CSR of Oberthur Technologies, a leading global player and technology front runner based at Tewkesbury’s policy as well as enriching the community and giving J9, said to me “’We like to partner with charities long something back to your customers. term, so they can feel secure and grow”. Suddenly I felt cocooned as our conversation continued to As a business you will be keen to see a measurable rate discuss our relationship which is now, enjoyably, in At Buffalo Fundraising Consultants (Buffalo) we of return on your investment, so in addition to the social its 7th year. are passionate about the arts and appreciate how integral theatre is to the fabric of a community. benefits mentioned above, you’ll have the opportunity I had called Helen with a view of jointly writing an article This is why we were overjoyed that we could work to increase your brand awareness to our customers, for this, our first edition of Business Broadcast, as I with The Roses theatre to help support their raise your profile within the local business environment, wanted to dig that little bit deeper into specifically ‘why’ redevelopment project. The theatre has such treat your staff to exclusive ticket packages, and can Oberthur Technologies have chosen to support The meaning to so many, and both The Roses and Buffalo Roses over the past 7 years. In the world of fundraising, have felt very privileged to hear so many wonderful enjoy corporate hospitality opportunities in our recently CSR and philanthropy, relationships are invariably stories during the recent telephone campaign. redeveloped building. short term, as business’ budgets are squeezed, new opportunities reveal themselves and quantity takes As like many theatres and arts organisations The Roses priority over quality. is a charity, and as with all charities there is a need to fundraise. Buffalo believe that telephone fundraising Business Patron From £250 Amid the chaos of Friday afternoon, where both of provides a unique opportunity to give everyone us had a to do list longer than the hours available to with a shared interest, in this instance The Roses, an • Acknowledgement on The Roses’ website and corporate complete it in, Helen’s relaxed approach to me stealing opportunity to get involved with a community effort. support board 15 minutes of her time was welcomed. “We have a charity Whether that is through a donation, sharing a fond • Whole page profile on your business on The Roses’ Business policy which is committed to the area in which we live memory of the theatre, or by simply providing feedback Broadcast and work” she explains. on your experience, everyone has the chance to be a • Invitations to exclusive business events held at The Roses, with The Roses is just one of three charity partners that part of The Roses new venture. the opportunity to address your peers Oberthur Technology is committed to helping. Our telephone campaign for The Roses has now drawn • Profile on The Roses’ website with links through to your own Gloucestershire Young Carers and The Priors Park to a close, but our calling team would like to thank business Neighbourhood Project are also beneficiaries of this everyone who took the time to chat with them. Your • 10% discount on standard rate card advertising rates gold starred CSR policy. Helen continued to explain that support during the telephone campaign alone has been • Opportunity to increase your CSR profile with a targeted PR Oberthur Technologies sees The Roses as an important overwhelming, to date over £43,600 has been raised campaign resource and community focal point that they would with over 400 theatre goers pledging their support. We like to see thrive, as without us, Tewkesbury would be feel extremely proud to have been a part of The Roses • Entry into our monthly bubbly draw culturally poorer. fantastic redevelopment project and wish you all many Ruby Business Patron Support from £500 The link is clear between their daily activity and their CSR happy theatre trips. commitment. Day to day Oberthur overcomes threat by As above, plus: providing greater security in a mobile digital world , so it • Two Great Night Out cards for your business, or10% off Great is unsurprising that at the same time they are committed Night Out staff discount packages to helping local charities overcome threat by providing • 15% off standard rate card advertising rates greater security by supporting them long term.