International Journal of Communication 3 (2009), 87-107 1932-8036/20090087 Development of Digital TV in Bulgaria: Opportunities and Problems ELZA IBROSCHEVA Southern Illinois University MARIA RAICHEVA-STOVER Washburn University This study aims to provide an in-depth overview of the state of digital conversion in the European Union, using Bulgaria as a case study. By examining the latest switchover developments in Bulgaria, the study illuminates the challenges facing new EU member states. The study concludes that while the technical aspects of the digital switchover seem to be largely synchronized with EU regulations, the process of the digital conversion in Bulgaria is, for the most part, defined by lack of transparency and politicization of capital. Introduction As the transition from analog to digital broadcasting is about to become a reality in the United States, the attention of scholars is naturally turning to how European states compare in this area. European Union member states have been formally examining the viability of what they call the “switchover,” or the transition from analog to digital broadcasting, for almost 20 years.1 Brown and Picard (2005) point out that since European nations have been ahead of other nations across the globe in planning and implementing new technologies for the digital switchover, their experiences can serve as valuable case studies for others who anticipate the transition in the coming years. In addition, according to Iosifidis (2007), television accounts for the largest segment of the European audiovisual sector and in Elza Ibroscheva:
[email protected] Maria Raicheva-Stover:
[email protected] Date submitted: 2008-09-05 1 See Council Decision 89/337/EEC of 27 April 1989 on high-definition television at: http://eur- lex.europa.eu Copyright © 2009 (Elza Ibroscheva & Maria Raicheva-Stover).