Cultural Heritage Specialist Guide Training and Certification Programme for UNESCO World Heritage Sites (Site-Specific Module)

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Cultural Heritage Specialist Guide Training and Certification Programme for UNESCO World Heritage Sites (Site-Specific Module) Cultural Heritage Specialist Guide Training and Certification Programme for UNESCO World Heritage Sites (Site-Specific Module) Luang Prabang, Lao PDR Cultural Heritage Specialist Guides Training and Certification Programme for UNESCO World Heritage Sites Luang Prabang, Lao PDR (Site-Specific Module) A Training Manual for UNESCO-LNTA Guide Training Workshop Luang Prabang, Lao PDR Contributors: Bounkhong Kuttkhao, Phayvanh Chanthasouk, Veunxay Malavong, Montira Unakul, Steven Schipani, Graem Harper, Rik Ponne, Training Workshop for Guides for the UNESO Cultural Heritage Specialist Guides Programme Luang Prabang, Lao PDR 2 – 7 March 2010 Tuesday, 2 March 2010 Trainer Wednesday, 3 March 2010 Trainer Thursday, 4 March 2010 Trainers Friday, 5 March 2010 Trainers Saturday, 6 March 2010 Trainers Sunday, 7 Mar 2010 INTRODUCTION SESSION III SESSION V SESSION VII EXAM I EXAM II In-class Module Unit 4: Module Unit 5: Module Unit 5: In-class On-site: SITE 1,2, and 3 P 8:00 – 8:30 Registration Heritage Interpretation Visitor Management Community Involvement 8:300 -10:00 8:30 – 11 :30 On-site exam on In-class In-class In-class interpretive talk 8:30 – 8:45 Opening B M M V & B 8:30 – 9:00 Wrap-up of Core 8:30 – 9:00 Introduction to the 8:30 – 9:00 Preparation for the exam ceremony – Director LP PTD Module Unit 1, 2, and 3 RKSS Unit 4 – INFLUENCING Introduction to the RKSS Review of tangible and Group 1 – Vat Mai, Phousi & 8:45 – 9:00 Introduction to the V (Exercise -why LP was listed VISITOR BEHAVIOR & Unit 5 intangible heritage resources National Museum; B & S workshop & logistics as a world Heritage Site) EXPERIENCE by Mr. Bounkhong 9:00 - 9:45 CHSG Programme Group 2 – Vat Xieng Mouan; M overview and introduction to M 9:00 – 9:45 Introduction to the 9:00 – 9:30 Introduction to 9:00 – 9:15 & V training materials & training RKSS Unit 3 – HERITAGE Core Module Unit 5 Introduction to Core Module workshop objectives INTREPRETATION Unit 6 Group 3 – Ban Xang Khong; P 9:45 – 10:00 Introduction to the M V V & GH Regional Knowledge and Skills M Standards (RKSS) overview 10:00 – 10:15 Break SESSION I 9:45 – 10:00 Introduction to 9:30 – 10:00 Visitor impact 9:15 – 10:00 the Core Module Unit 4 V B The relationship between 10:00 – 12:00 12:00) Module Unit 1 and 2: – World Heritage heritage tourism and the 10:00 – 10:15 Break 10:00 – 10:15 Break local community Written exam ALL In-class (9:00 10:15 – 10:30 Introduction to 10:00 – 10:15 Break the RKSS Unit 1 –WORLD M 10:15 – 11:00 The role of 10:15 – 11:00 Do’s and don’ts AM GH HERITAGE heritage interpretation in the in Luang Prabang, with special 10:30 – 10- 45 Introduction to visitor’s understanding of emphasis & discussion on P the Core Module Unit 1 and 2 Luang Prabang St morning almsgiving V Safety concerns (boating, walking, heat, petty theft, etc) 10:45 – 12:00 Introduction to 11:00 – 11:30 Introduction to 10:15 – 12:00 the Ancient Town of Luang the existing interpretation 11:00 – 12:00 How heritage guides will B Prabang (LP) overview of the resources in Luang Prabang Lecture on the significance of contribute to the local town & significances) traditional building materials. community Nomination and inscription 11:30 – 12:00 Introduction to Influencing visitors to St GH process of LP to the World the suggested thematic trails appreciate and protect them Heritage List Town, temple, Lime plaster B B monuments, museum Woodcarving Chomphet temple walk Bronze casting Craft villages around LP Lacquer & khamuk appliqué 12:00 – 1:00 Lunch 12:00 – 1:00 Lunch 11:30 – 1:00 Lunch 12:00 – 1:00 Lunch 12:00 – 1:00 Lunch 12:00 – 1:00 Lunch SESSION II & EXERCISE I SESSION IV & EXERCISE II SESSION VI & EXERCISE III SESSION VIII EXERCISE IV SESSION IX Module Unit 3: Module Unit 4: Module Unit 5: Module Unit 6: On-sites 1, 2, and 3 Conservation Heritage Interpretation Visitor Management Community Involvement Practice interpretive talk on- 1:30 – 2:30 Wrap-up of the On-site: 1. Vat Mai & Phousi, On-site: Chomphet Temple On-site: 2. Vat Xieng Mouan On-site 3: Ban Xang Khong site at site 1-3 workshop, final discussion National Museum M Walk B,S Exercise to provide orientation o Guide group A and DoIC 13:00 – 13:45 Introduction to on do’s and don’ts (role play Lunch with the local will do the exercise at 3:00 Closing ceremony with 17:00) Exercise on suggested the RKSS Unit 2 – HERITAGE interpretive talk on-site, with community Vat Mai, Phousi & the vice governor in – interpretation techniques and MANAGEMENT & St trainer’s guidance) P & B GH National Museum attendance to present PROTECTION activities certificates – reception at (13:00 13:45 – 17:00 TBD Introduction to the Core Module Meeting with the local o Guide group B and DoIC PM Unit 3 Exercise using existing community will do the exercise at V,M Conservation do’s and don’ts B interpretation resources Exercise on managing Vat Xieng Mouan (identify natural and human visitors at heritage site (role Views from the local o Officials from PTD and threats.) Protection measures play interpretive talk on-site, community will do the exercise at P, GH for the various sites with trainer’s guidance) Ban Xang Khong Trainers B = Bounkhong Khouttkao; P = Phaivanh; V = Veunxay Malavong; M = Montira Unakul; St: = Steven Schipani; GH = Grahm Harper (Buffalo tours/North-by-Northeast Travel TBD = To-be-determined (but from Department of Information & Culture) Logistic checklist: Who is Completed No. Task Expected output Due Date Responsible Y/N ? 1 Mr. Veunxay & Steven create draft budget S & V Draft budget 1 Jan 2010 2 Mr. Veunxay appoint a TTHC technical staff to assist with training preparations S & V Person appointed 1 Jan 2010 Mr. Veunxay draft letter to Luang Prabang PTD requesting Mr. Paivanh as Letter sent/ Mr. Paivanh 3 V 5 Jan 2010 instructor/local coordinator appointed Mr. Veunxay draft letter to Luang Prabang DoIC requesting Mr. Bounkhong as Letter sent/ Mr. 4 V 5 Jan 2010 instructor Bounkhong appointed Letter sent/ Ms. Montira 5 Steven coordinate with UNESCO BKK requesting Ms. Montira as instructor S 5 Jan 2010 appointed Mr. Graham accepts 6 Steven coordinate with Mr. Graham request as trainer S 5 Jan 2010 invitation Mr. Veunxay send letter to Luang Prabang PTD informing them of the training and 7 asking them to send letter to tour operators to nominate 40 tour guides that meet V Letter sent 15 Jan 2010 eligibility criteria to attend training 5 Jan to 5 Feb 8 Trainers prepare teaching materials All Course pack 2010 Meet Paivanh and 9 Steven & Veunxay travel to LP to follow up on preparations with PTD and DoIC S & V 8 January Bounkhong 10 Steven & Veunxay follow up on preparation of teaching materials S & V Course pack 5 Feb 2010 10 - 15 Feb 11 TTHC technical staff creates and photocopies course pack TTHC Course pack 2010 Mr. Paivanh follows up with tour companies to nominate 40 tour guides that meet 12 P - 10 Feb 2010 eligibility criteria to attend training. Mr. Paivanh submits a list with name of all guides and companies that will attend 13 P List of trainees 15 Feb 2010 training UNESCO BKB designs certificate and TTHC technical staff obtains signature of 14 TTHC & M Certificates 15 Feb 2010 minister 15 Mr. Paivanh & Mr. Bounkhong request entry fee waivers P & B Letter sent and approval 15 Feb 2010 16 Mr. Paivanh arrange facility rental, boat rental, Van rental, daily lunches, reception, etc. P - 15 Feb 2010 Mr. Paivanh arrange opening speech for LP PTD Director & closing speech for LP Vice 17 P Speeches written 20 Feb 2010 Governor Cultural Heritage Specialist Guide Programme The World Heritage List How many WH sites? 878 sites in 145 States Parties 679 cultural 174 natural 25 mixed As of July 2008 World Heritage in the Asia-Pacific Region Out of 878 World Heritage sites 182 are situated in the Asia-Pacific Region. How many World Heritage Sites in Lao PDR? What are their Names? Where are they? Why were they included on the World Heritage List ? BACKGROUND – why was the course introduced? • Rise of cultural tourism • Demand by visitors for in-depth guiding • Weak interpretation schemes/infrastructure at sites • Visitors who are not adequately informed engage in inappropriate conduct, impacting sites and residents • Guiding can contribute to job creation, especially in many UNESCO World Heritage sites which are in relatively undeveloped areas • Guiding career currently has professional limitations GOALS • To raise professional capacity in guiding visitors at UNESCO World Heritage sites • To provide the highest level of visitor experience through improved site interpretation • To raise awareness about conservation issues • To foster the long-term sustainability of these sites BENEFITS FOR GUIDES Cultural Heritage Specialist Guide Programme will: •Officially accredit guides as an advanced supplement to existing national guide certification schemes. •Accredited guide will have preferential access to UNESCO materials • Teaching aids for guiding visitors around heritage sites • Brochures and schematic maps, and other exclusive UNESCO products CORE MODULE Unit I: The Cultural Heritage Specialist Guide Unit II: Understanding UNESCO World Heritage Sites Unit III: Protecting and Managing Cultural Heritage Unit IV: Heritage Interpretation Unit V: Influencing Visitor Behaviour and Experience Unit VI: The Cultural Heritage Guide and the Community What you are expected to Know UNESCO – LNTA Cultural Heritage Specialist Guide Regional Skills and Knowledge Standards (RKSS) RKSS serves as the performance standards to ensure the same high standards of Cultural Heritage Specialist Guides (CHSG) across the region Regional performance standards Two main components: 1) Knowledge: about World Heritage site and guiding visitors at the site 2) Skills: application of knowledge in practice I.
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