J. Mark Mayer BS 4032-G Kelley School of Business, Indiana University (IUPUI campus), Indianapolis, IN 46202 Phone: (317) 274-3941 Fax: (317) 274-3312, e-mail: [email protected]

Academic Positions July 2011-current Kelley School of Business, Indiana University Positions: Clinical Assistant Professor (August 2015 to present) Assistant Professor (July 2011 to August 2015) Education Ph.D. 2011 Business Administration, Terry College of Business, University of M.B.A. 2001 Business Administration, Babcock School of Management, Wake Forest University B.A. 1996 Management (with 2nd major in English), cum laude, State University of N.Y. at Geneseo

Research Interests: How advertising executional elements like humor and sex differentially affect consumer segments; gender- based reactions to consumer communications and promotions; ethical and public policy issues in marketing

Peer-Reviewed Publications Peer-reviewed journal publications: 4. Mayer, Mark and Plamen Peev (forthcoming 2017), “Do Sexy Mouthwash Ads Leave a Bad Taste Behind? The Effects of Sexual-Self Schema and Brand Positioning Fit on Female-Targeted Sexual Advertising Efficacy,” accepted at Marketing Letters. 3. Peev, Plamen and Mark Mayer (forthcoming 2017), “Consumer Perceptions of Precise vs. Just-Below Prices in Retail Settings,” accepted at Journal of Promotion Management. 2. Yoon, Hye Jin and Mark Mayer (2014), "Do Humor and Threat Work Well Together? The Moderating Effect of Need for Cognition in Humorous Threat Persuasion Advertisements,” International Journal of Advertising, 33 (4), 707-724. 1. Baek, Tae Hyun and Mark Mayer (2010), “Sexual Imagery in Cigarette Advertising Before & After the Master Settlement Agreement,” Health Communication, 25 (8), 747-757. Peer-reviewed conference publications (full paper published in proceedings): 9. Mayer, Mark and Plamen Peev (2016), “The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery,” forthcoming in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 8. Mayer, Abby and Mark Mayer (2015), “The Master Settlement Agreement (MSA) and Cigarette Advertising in America: History, Implications, and Outlook,” in Advances in Marketing: Real Time Marketing, Rebecca VanMeter and Jeri Weiser, Editors. San Antonio, TX: Society for Marketing Advances, 218-26. 7. Mayer, Mark (2015), “Consumer Responses to Negative National Brand and Private Label Brand Experiences," in Advances in Marketing: Real Time Marketing, Rebecca VanMeter and Jeri Weiser, Editors. San Antonio, TX: Society for Marketing Advances, 533-40. 6. Mayer, Mark (2015), “Revisiting the Relationship between Need for Cognition and Humor: Evidence from Multiple Manifestations of the Humorous Experience,” Proceedings of the 2015 Conference of the American Academy of Advertising, 193- 200. 5. Mayer, Mark (2015), “A Structural Equation Modeling-Based Examination of the Private Label Brand Consumer Evaluation Process,” Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 12, 496-507.

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4. Mayer, Mark and Tae Hyun Baek (2015), “The Efficacy of Sexualized Female Models in Young Adult Male-Oriented Cigarette Advertising,” Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 12, 484- 95. 3. Mayer, Mark, Piyush Kumar & Plamen Peev (2015), “Contingent Effects of Humor Type and Cognitive Style on Consumer Attitudes,” Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 12, 472-83. 2. Mayer, Mark and George Zinkhan (2009), “Retailers & Private Label Brands: Research Knowledge Bases and Opportunity Areas,” Marketing Theory and Applications: AMA Educators’ Proceedings, 20, 70-76. 1. Mayer, Mark and Michelle Roehm (2008), “Tater Stiks and Sir Salty: Two Mini-Cases in Brand Management Strategy,” Advances in Marketing: Issues, Strategies, and Theories: SMA Proceedings, 83-85.

Papers Under Review (at peer-reviewed journals or conferences) Baek, Tae Hyun and Mark Mayer, “The Moderating Effect of Appearance Self-Esteem on Females’ Identification of and Reactions to Sexually-Themed Advertising,” under first review at Journal of Business Diversity as of November 16, 2016.

Working Papers (targeted for near-term submission): Roehm, Michelle, Michael Brady, and Mark Mayer, “The Roles of Appropriateness and Relevance in Determining Reactions to Humor in Frontline Service Encounters,” 3 experiments completed, readying for 2017 submission to Journal of Consumer Research. Mayer, Mark, Piyush Kumar, and Hye Jin Yoon, “Does Sexual Humor Work on Mars, But Not on Venus? Exploring Consumer Acceptance of Sexually Humorous Advertising by Gendered Brands,” 3 experiments completed, finalizing for 2017 submission, journal TBD.

Works in Progress (data collection complete or underway): Cox, Anthony, Dena Cox, and Mark Mayer, “Your Results May Vary: An Experimental Investigation of Consumer Testimonials in Rx Advertising,” two studies completed. Mayer, Mark, “Gender Differences in Sexually Humorous Advertising Appreciation: More Alike than Unalike (But it Depends?),” five studies completed. Mayer, Mark, Plamen Peev, and Abby Mayer, “Valence and Word Choice in Anti-Childhood Obesity Advertising,” two studies completed.

Academic Conference Presentations (peer-reviewed): 27. Mayer, Mark and Plamen Peev (2016), “The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery,” Academy of Marketing Science (AMS) Conference, Orlando FL. 26. Mayer, Mark and Wright, Judith (2016), “Bringing Real-World Professional Experience into the Classroom—It’s More than Just Telling Stories,” Association of American Colleges and Universities (AAC&U) LEAPin Indiana Faculty Collaborative Conference, Indianapolis, IN. 25. Mayer, Mark (2016), “Buggin’ Out--Setting a Level Playing Field for Student Teams’ First Assignment,” Association of American Colleges and Universities (AAC&U) LEAPin Indiana Faculty Collaborative Conference, Indianapolis, IN. 24. Mayer, Abby and Mark Mayer (2015), “The Master Settlement Agreement (MSA) and Cigarette Advertising in America: History, Implications, and Outlook,” 2015 Society for Marketing Advances Conference, San Antonio, TX.

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23. Baek, Tae Hyun and Mark Mayer (2015), “The Moderating Effect of Appearance Self- Esteem on Females’ Identification of and Reactions to Sexually-Themed Advertising,” Society for Marketing Advances Conference, San Antonio, TX. 22. Mayer, Mark (2015), “Consumer Responses to Negative National Brand and Private Label Brand Experiences," Society for Marketing Advances Conference, San Antonio, TX. 21. Mayer, Mark and Hye Jin Yoon (2015), “Humorous Threat Appraisal: The Moderating Role of Need for Humor,” Society for Marketing Advances Conference, San Antonio, TX 20. Mayer, Mark (2015), “Teaching Moment: Buggin' Out--Setting a Level Playing Field for Student Teams' First Assignment,” Society for Marketing Advances Conference, San Antonio, TX. • Featured in Whelan, D. Joel and Kesha K. Coker (2016), “Outside the Box Teaching Moments: Classroom-Tested Innovations,” Marketing Education Review, 26 (2), 119-23. Innovation was published in the article, with all collateral materials available in online appendix. 19. Mayer, Mark and Plamen Peev (2015), “Do Sexy Mouthwash Ads Leave a Bad Taste Behind? An Exploration of Sexual-Self Schema and Perceived Product- Positioning Fit as Determinants of Female-Targeted Sexual Advertising Efficacy,” American Marketing Association Summer Educators’ Conference, Chicago, IL. 18. Mayer, Mark and Plamen Peev (2015), “The Role of Female Sexual-Self Schema in Reactions to Non-Explicit Sexual Advertising Imagery,” American Academy of Advertising (AAA) Conference, Chicago, IL. 17. Mayer, Mark (2015), “Revisiting the Relationship between Need for Cognition and Humor: Evidence from Multiple Manifestations of the Humorous Experience,” American Academy of Advertising (AAA) Conference, Chicago, IL. 16. Mayer, Mark (2015), “A Retrospective Examination of Female Model Portrayals in Male Youth- Targeted Cigarette Advertising,” American Academy of Advertising (AAA) Conference, Chicago, IL. 15. Mayer, Mark, Piyush Kumar & Plamen Peev (2014), “Contingent Effects of Humor Type and Cognitive Style on Consumer Attitudes,” Academy of Marketing Science (AMS) Conference, Indianapolis, IN. 14. Mayer, Mark (2014), “A Structural Equation Modeling-Based Examination of the Private Label Brand Consumer Evaluation Process,” Academy of Marketing Science (AMS) Conference, Indianapolis, IN. 13. Mayer, Mark, Piyush Kumar, & Hye Jin Yoon (2014), “Does Sexual Humor Work On Mars, But Not on Venus? Exploring Consumer Acceptance of Sexually Humorous Advertising by Gendered Brands," Academy of Marketing Science (AMS) Conference, Indianapolis, IN. 12. Mayer, Mark and Tae Hyun Baek (2014), “The Efficacy of Sexualized Female Models in Young Adult Male-Oriented Cigarette Advertising,” Academy of Marketing Science (AMS) Conference, Indianapolis, IN. 11. Roehm, Michelle, Michael Brady, and Mark Mayer (2013), “Send in the Clowns? An Exploratory Study of the Efficacy of Humor in Service Encounters,” Association for Consumer Research (ACR) Conference, Chicago, IL. 10. Mayer, Mark (2012), “Contextual Effects of Humor Type in the Relationship Between Cognitive Processing and Attitudinal Efficacy of Humor Type,” Society for Marketing Advances (SMA) Conference, Orlando, FL. 9. Mayer, Mark (2012), “A Retrospective Look at the Portrayals of the Female in Male- Targeted Cigarette Print Advertising,” Society for Marketing Advances (SMA) Conference, Orlando, FL.

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8. Yoon, Hye Jin and Mark Mayer (2012), "Do Humor and Threat Work Well Together? The Moderating Effect of Need for Cognition in Humorous Threat Persuasion Advertisements,” American Marketing Association (AMA) Winter Educators’ Conference, St. Petersburg, FL. 7. Mayer, Mark, Piyush Kumar, and Hye Jin Yoon (2012), “Does Sexual Humor Work on Mars, But Not on Venus? Exploring Consumer Acceptance of Sexually Humorous Advertising by Gendered Brands," American Marketing Association (AMA) Winter Educators’ Conference, St. Petersburg, FL. 6. Mayer, Mark, Piyush Kumar and Plamen Peev (2009), “Need for Cognition and Humor Revisited: Why This is Funny Doesn’t Always Mean I Like This,” American Marketing Association (AMA) Winter Educators’ Conference, Tampa, FL. 5. Mayer, Mark and George M. Zinkhan (2009), “Retailers & Private Label Brands: Research Knowledge Bases and Opportunity Areas,” American Marketing Association (AMA) Winter Educators’ Conference, Tampa, FL. 4. Mayer, Mark (2009), “Viewing Private Label Brands through Three Stakeholder Lenses: Consumers, Retailers, and Manufacturers,” Society for Marketing Advances (SMA) Conference, New Orleans, LA. 3. Mayer, Mark (2009), “Revisiting the Relationship between Need for Cognition and Humor: Evidence from Multiple Manifestations of the Humorous Experience,” Society for Marketing (SMA) Advances Conference, New Orleans, LA. • Awarded Best Paper in Doctoral Student Track. 2. Zinkhan, George and Mark Mayer (2008), “The Coca-Cola Center for Marketing Studies: A Model for Marketing Research and Education,” Society for Marketing Advances (SMA) Conference, St. Petersburg, FL. • Awarded Best Paper in Marketing Education Track 1. Mayer, Mark and Michelle Roehm (2008), “Tater Stiks and Sir Salty: Two Mini-Cases in Brand Management Strategy,” Society for Marketing Advances (SMA) Conference, St. Petersburg, FL. Invited Presentations (non-peer reviewed): 11. “Marketing Strategy for the 21st Century: The Importance of the Client-Based Point-of- View,” scheduled for presentation to Society for Marketing Professional Services (SMPS), Indianapolis, IN, October 2016 • Awarded $500 honorarium from SMPS to Kelley-Indianapolis Undergraduate Scholarship Fund 9-10. “The Roles Gender and Service Experience Play in Tipping Behavior Among Millenials,” (authors: Amadin Agho and Mark Mayer), presented by Amadin Agho (Kelley undergraduate student) at (1) 2016 IUPUI Multidisciplinary Undergraduate Research Institute program, Indianapolis, IN and accepted for presentation at (2) Indiana University Undergraduate Research Conference (IUURC) 8. “Zoom: A New Tool for Online Teaching,” presented at Kelley School of Business Teaching Excellent Seminar, Indianapolis, IN, 2016. 7. “Early Teaching Successes, Lessons Learned, and Opportunities,” (Clinical track appointment presentation) presented at Kelley School of Business Seminar, Indianapolis, IN, 2015. 5-6. “The Roles of Appropriateness and Relevance in Determining Reactions to Humor in Frontline Service Encounters,” (authors: Michelle Roehm, Michael Brady, Mark Mayer) presented by Michael Brady at (1) HEC Montréal, Montreal, Canada, and (2) WHU, Otto Beisheim School of Management, Vallendar, Germany, 2013 4. “Do Humor and Threat Work Well Together? The Moderating Effect of Need for Cognition in Humorous Threat Persuasion Advertisements,” (authors: Hye Jin Yoon,

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Mark Mayer) presented by Mark Mayer at Indiana University, Kelley School of Business-Indianapolis, 2012. 1-3. “Gender-Based Differences in Sexually Humorous Advertising’s Efficacy,” (job market paper); authors: Mark Mayer, Piyush Kumar) presented by Mark Mayer at (1) Indiana University (IUPUI), (2) Oregon State University, (3) San Diego State University, (4) Illinois State University, 2010. Teaching Interests: Advertising/Integrated Marketing Communications, Brand Management, Consumer Behavior, Digital Marketing, Marketing Principles, Marketing Research, Marketing Strategy, Services Marketing Teaching Record at Indiana University (IUPUI) • Kelley-Indianapolis is a department of the Kelley School of Business (headquartered in Bloomington). • Course Level abbreviations below: UG=undergraduate in-person course, MBA=evening MBA program in-person course, MBA-H=evening MBA program hybrid online/in-person course, KD- MBA=Kelley Direct online MBA course, EDP=Kelley Executive Degree Program online course.

M450 (Marketing Strategy--required undergraduate capstone class)—tentatively scheduled to teach all sections starting Fall 2017 M415 (Advertising & Integrated Mkt. Comm.) 2011-2017 12 sections UG course M303 (Marketing Research) 2015 2 sections UG course M405 (Consumer Behavior) 2011 1 section UG course M544 (Managing Advertising &Sales Promotion) 2011-2016 5 sections MBA course M501(Strategic Marketing Management) 2015-2017 4 sections MBA-H course C570 (Strategic Marketing Management) 2015-2016 1 section KD-MBA course C570 (Strategic Marketing Management) 2015-2017 4 sections EDP course

Student Course Ratings (mean, out of 7): --for all courses (through Spring 2016): 5.90 --for all undergraduate courses (through Spring 2016): 6.36 --for undergraduate Advertising & IMC (9 sections): 6.52 --for undergraduate Marketing Research (2 sections): 5.78 --for undergraduate Consumer Behavior (1 section): 6.05 --for all graduate courses (through Spring 2016): 5.36 --for graduate Strategic Marketing Management (5 sections): 4.60 --for graduate Managing Advertising & Sales Promotion (5 sections): 6.13 (For comparison, Fall2015 Kelley-Indy average for all courses = 5.98, undergraduate only = 5.95, graduate-only = 6.11.)

Independent Studies Supervised (pro-bono): o 1-credit independent study with Jamie Goodwin, Lilly School of Philanthropy doctoral student and CEO of Global Indiana, a non-profit focusing on global education services scheduled for Spring 2017 o Kelley undergraduate 3-credit “Special Studies in Marketing” courses for: . Bridget Barbara, Kelley undergraduate Honors student (scheduled for Spring 2017) . Amadin Agho, Kelley undergraduate student interested in future doctoral studies (2016) . Kristin Pierce, Kelley School’s overall “Outstanding Undergraduate Student” (2014) . Karey Hammond, Kelley School’s “Outstanding Undergraduate Marketing Student” (2012). o Kelley freshman honors 1-credit independent study with Don McCraig, Kelley School of Business Diversity Scholar (2015)

Teaching Record at the Undergraduate Courses Taught (all in-person): M4100 (Consumer Behavior) 2007-2011 9 sections total M4500 (Services Marketing) 2011 2 sections total

Average Undergraduate Course Rating for all courses: 4.77 / 5

Additional Course Instruction:

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• Taught invited session on “Humor in Marketing Efforts” in introductory Marketing course at California State University-San Bernardino, Fall 2010. • Served as teaching assistant for an hybrid executive-MBA class in Spring 2007 (EMBA 7250— Marketing Management). 65 Executive MBA students. Instructor: Dr. Srinivas Reddy. • Guest taught 25 class sessions, at graduate & undergraduate levels, in courses at the Terry College of Business, Grady School of Journalism and Mass Communication, and Hodgson School of Music. • Courses included Introduction to Marketing, Marketing Fundamentals, Consumer Behavior, Application of Marketing Research Techniques I, Application of Marketing Research Techniques II, Marketing Research, Professional Selling, Sales Strategy, Marketing Strategy, Advertising and Sales Promotion, Issues in the Music Business, and Principles of Advertising. • Sessions included: “Inside a Real-World New Product Launch,” “Humor and Consumer Behavior,” “A Brand Management Overview,” “The Advertising Process: An Inside View,” “The Marketing Magic of Harry Potter,” “Brand Management and the Sales Force,” “Managing the Sales Function During a New Product Launch”

Service Highlights • Served on Indiana University Kelley School Departmental Committees 2011-2016. o Current—Kelley Assessment Committee, Undergraduate Policy Committee, Academic Fairness Committee, Student Scholarships Committee, Prior Learning Assessment (PLA) and Competency Based Education (CBE) Task Force, Single Articulation Pathway Committee o 2015-6—Undergraduate Policy Committee, Academic Fairness Committee, Student Scholarships Committee, Prior Learning Assessment (PLA) and Competency Based Education (CBE) Task Force, Single Articulation Pathway Committee o 2011-2014—Diversity Committee, Student Scholarships Committee • Led Kelley undergraduate (M415, M303) and/or MBA. (M501, M544, C570) student project to provide pro-bono advertising and promotion consulting for Indiana-based organizations: o Back on My Feet (Indianapolis chapter of national non-profit), 2014-2017 o Tennis Association (USTA) Midwest Foundation, 2016 o h.h.gregg (Indianapolis-based electronics appliances retailer), 2012-2013. o Hubbard & Cravens (an Indianapolis-based coffee company), 2011 o Performance Assessment Network (pan, an Indianapolis-based performance testing agency), 2011 • Serve as Faculty Advisor to Kelley Marketing Club, 2017 o Co-led (with student President) efforts to achieve American Marketing Association chapter status. o Led student team in Back on My Feet (non-profit organization) Marathon Relay, October 2016 • Volunteer to represent the Marketing faculty at the Kelley School Student Orientation, both Fall and Spring sessions. Scheduled for first presentation in January 2017. • Represented Kelley at local middle school (Clay Middle School) as invited judge for student business/technology projects: Fast Food Menu Project and Small Business Creation (volunteered for 2 separate-day sessions) • Delivered invited presentation “Marketing Strategy for the 21st Century: The Importance of a Client-Based Point-of-View” to Society of Marketing Professional Services (SMPS), October 2016. SMPS contributed $500 honorarium to the Kelley School of Business Undergraduate Scholarship Fund. • Hosted four Arabic-speaking students from Saudi Arabia in undergraduate advertising class session as part of Program for Intensive English development, 2016 • Served on Business Law professor search committee (for two open positions), Fall 2015 • Served as conference paper reviewer for: o 2017—American Marketing Association (AMA) Winter Conference (scheduled to review) o 2015—Association for Consumer Research Asia-Pacific (ACR) Conference, Society for Marketing Advances (SMA) Conference o 2014—Academy of Marketing Science Conference, Society for Consumer Psychology Conference, American Marketing Association (AMA) Winter Conference.. o 2013—American Marketing Association (AMA) Summer Conference, American Marketing Association (AMA) Winter Conference, Association for Consumer Research (ACR) Conference o 2012—American Academy of Advertising Conference, American Marketing Association (AMA) Summer Conference, American Marketing Association (AMA) Winter Conference, Association for Consumer Research (ACR) Conference o 2011—Association for Consumer Research (ACR) Conference • Served as conference session chair for: o 2012 Society for Marketing Advances Conference. o 2012 American Marketing Association Winter Conference.

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• Volunteered extensively with University of Georgia’s Pi Sigma Eta (PSE), UGA’s Sales and Marketing Academic Fraternity, 2006-2011. Annually served as judge for sales case competitions. Honored at PSE’s 2009 Awards Banquet for contributions to the chapter. • Participated in development of “Diversity in Teaching and Learning," a video aimed at helping new UGA faculty prepare themselves for teaching diverse student populations, 2010. • Featured in Athens Banner-Herald newspaper article regarding team-based teaching methodologies (2007).

Honors & Awards • Research project with senior Bridget Barbara chosen for funding by IUPUI Center for Teaching and Learning’s Undergraduate Research Opportunity Program (UROP); as mentor, received $500 grant (mentee received $1000) to conduct research during 2016-7 academic year on anti-childhood obesity advertising, 2016 • Kelley Schuyler F. Otteson Award for Undergraduate Teaching Excellence nominee, 2016 and 2014 • Research project with senior Amadin Agho chosen for funding by IUPUI Center for Teaching and Learning’s Undergraduate Research Opportunity Program (UROP); as mentor, received $500 grant (mentee received $2000) to conduct research during Summer sessions on tipping behavior, 2016 • Indiana University Trustee’s Teaching Award winner (awarded to IU professors “who have demonstrated they are the best teachers” and includes $2500 prize), 2015 • IUPUI Athletics “Outstanding Professor,” 2014 and 2011 • Kelley Excellence in MBA Teaching Award winner, 2013 • Aggregate teaching rating in top 15% of Kelley faculty, 2012 • Named to Beta Gamma Sigma (2012), Delta Mu Delta (1995), Phi Eta Sigma (1993), Golden Key (1994), and National Order of Omega (1995) Academic Honor Societies. • Kelley Delta Sigma Pi Business Fraternity awards honored faculty member, 2011 • UGA Center for Teaching and Leadership “Thank a Teacher at UGA” Recipient, 2010 • Selected by UGA faculty members for two paid consulting assignments, 2010 • University of Georgia Graduate School Assistantship, 2006-11 • Service-based scholarship from Terry College Dean's Office, 2009 • Travel funding award from the UGA Graduate School, 2009 • Best Paper in Doctoral Student Track, Society for Marketing Advances Conference, 2009 • UGA Outstanding Teaching Assistant Award (for teaching performance ranking in the top ten percent of all TAs serving the university), 2009 • UGA Excellence in Teaching Award Nominee, 2009 • Terry College of Business Summer Research Award recipient, 2007-09 • UGA Graduate School Committee Teaching Portfolio Certificate of Excellence, 2008 • Comer Fellowship recipient, 2006-08, Terrell Scholarship recipient, 2006-08, McRae Scholarship recipient 2006 • SW Lamb/Hair/McDaniel Best Marketing Education Paper Track paper, Society for Marketing Advances Conference, 2008 • Awarded $5,000 stipend by Wyeth Consumer Healthcare to prepare a case presentation on the launch of Advil PM to be used in nationwide MBA recruiting efforts, 2006. • Geneseo Foundation Merit Scholar award (1996), named to Geneseo Dean’s List six times (1992-96).

Dissertation “Asymmetric Consumer Responses to Humor: Two Essays on the Contingent Effects of Humor Process and Content” Essay One: “The Complicated Jump From "It's Funny" to "I Like It": Contextual Effects in the Relationship Between Cognitive Processing and Attitudinal Efficacy of Humor” Essay Two: “Does Sexual Humor Work on Mars, But Not on Venus? Exploring Consumer Acceptance of Sexually Humorous Advertising by Gendered Brands”

Dissertation Committee Members: Piyush Kumar, Chair (UGA, Terry College of Business, Marketing Dept.) Charlotte Mason (UGA, Terry College of Business, Marketing Dept.) Richard Watson (UGA, Terry College of Business, MIS Dept.)

Industry Experience Overview

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• Six years of experience in brand management (2000-2006) with major corporations (Kraft Foods, Wyeth Consumer Healthcare, and Sara Lee) managing various brands (e.g., Advil, Nabisco, Planters, CornNuts, L’eggs). My brand experiences included advertising campaign development, new product launches, and brand turnarounds and shutdowns. Final position was as Product Manager leading the successful nationwide launch of Advil PM for Wyeth. Received top-of-cohort performance ratings at all three corporations.

Academic, student, and corporate references available upon request.

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