DOCSLIB.ORG

LINKING ENVIRONMENTAL PERFORMANCE to BUSINESS VALUE: a North American Perspective

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
LINKING ENVIRONMENTAL PERFORMANCE to BUSINESS VALUE: a North American Perspective LINKING ENVIRONMENTAL PERFORMANCE TO BUSINESS VALUE: A North American Perspective Written by: John T. Ganzi Eric Steedman Stefan Quenneville September 2004 This background paper was prepared for the Secretariat of the Commission for Environmental Cooperation (CEC) and Environment Canada. The views and opinions expressed in this report do not necessarily state or represent the views, opinions or the stated policies of any of the project participants identified above, nor does mention of those project participants, their trade names or logos imply nor constitute an endorsement of the views expressed in this report. Reproduction of this document in whole or in part and in any form for educational or nonprofit purposes may be made without special permission from the CEC Secretariat, provided acknowledgement of the source is made. The CEC would appreciate receiving a copy of any publication or material that uses this document as a source. For more information: Commission for Environmental Cooperation of North America 393, rue St-Jacques Ouest, bureau 200 Montréal (Québec) Canada H2Y 1N9 Tel: (514) 350–4300 • Fax: (514) 350–4314 http://www.cec.org • [email protected] © Commission for Environmental Cooperation, 2004 Cite as: Ganzi, John T., Eric Steedman and Stefan Quenneville. Linking Environmental Performance to Business Value: A North American Perspective. Commission for Environmental Cooperation, Montreal. September 2004. 2 3 TABLE OF CONTENTS I. ACKNOWLEDGEMENTS.....................................................................................................................................6 II. EXECUTIVE SUMMARY ....................................................................................................................................7 KEY FINDINGS..........................................................................................................................................................8 Status of the Business Value Case........................................................................................................................8 Communication and Language Barriers..............................................................................................................9 North American Engagement in the Business Value Case...................................................................................9 Role of the Public Sector....................................................................................................................................10 III. INTRODUCTION...............................................................................................................................................11 METHODOLOGY .....................................................................................................................................................12 Structure of the Report.......................................................................................................................................14 IV. LINKING ENVIRONMENTAL PERFORMANCE TO BUSINESS VALUE..............................................14 A. CURRENT STATE OF EVIDENCE LINKING ENVIRONMENTAL PERFORMANCE TO BUSINESS VALUE..............14 Qualitative Research Context ............................................................................................................................15 Quantitave Research—Moving to Macro-level and Indices Studies ..................................................................16 Summary ............................................................................................................................................................21 B. INDUSTRY SECTOR RESPONSE TO THE BUSINESS VALUE CASE.......................................................................23 Environmental Performance and Business Value..............................................................................................23 Measuring, Communication and Disclosing......................................................................................................24 Connecting the Corporate and Financial Sectors..............................................................................................26 C. FINANCIAL SECTOR RESPONSE TO THE BUSINESS VALUE CASE.....................................................................28 Mainstream Equity Analysts ..............................................................................................................................28 Creditors ............................................................................................................................................................29 Socially Responsible Investment ........................................................................................................................29 D. PUBLIC SECTOR RESPONSE TO THE BUSINESS VALUE CASE: GEOGRAPHIC PERSPECTIVES.........................30 V. CONCLUSIONS: BARRIERS, GAPS AND OPPORTUNITIES ....................................................................35 A. RESEARCH AND ANALYSIS ................................................................................................................................35 B. MEASUREMENT, COMMUNICATION AND DISSEMINATION...............................................................................36 C. PUBLIC POLICY .................................................................................................................................................37 VI. RECOMMENDATIONS FOR FURTHER DEVELOPMENT OF THE BUSINESS VALUE CASE........40 ANNEX A: LIST OF INTERVIEWEES................................................................................................................43 ANNEX B: COMMENTS FROM EXPERT REVIEWERS.................................................................................44 GENERAL ASSESSMENT: ..........................................................................................................................................47 I. ACKNOWLEDGEMENTS...................................................................................................................................48 II. EXECUTIVE SUMMARY........................................................................................................................................48 Key Findings ......................................................................................................................................................48 III. INTRODUCTION ..................................................................................................................................................49 Methodology ......................................................................................................................................................49 IV. LINKING ENVIRONMENTAL PERFORMANCE TO BUSINESS VALUE ......................................................................50 A. Current State of Evidence..............................................................................................................................50 B. Industry Sector Response to the Business Value Case...................................................................................50 C. FINANCIAL SECTOR RESPONSE TO THE BUSINESS VALUE CASE ..........................................................................52 D. PUBLIC SECTOR RESPONSE TO THE BUSINESS VALUE CASE: GEOGRAPHIC PERSPECTIVES.................................52 V. CONCLUSION: BARRIERS, GAPS AND OPPORTUNITIES ......................................................................53 4 VI . RECOMMENDATIONS FOR FURTHER DEVELOPMENT OF THE BUSINESS VALUE CASE.......53 ANNEX C: AUTHORS’ RESPONSE TO EXPERT REVIEWERS....................................................................66 ANNEX D: TIMELINE OF MAJOR EVENTS RELATED TO THE BUSINESS VALUE CASE.................68 BIBLIOGRAPHY......................................................................................................................................................71 5 I. Acknowledgements One of the conclusions of the CEC meeting Financing and the Environment: Disclosure of environmental information in North America, held in New York in 2002, was that there is a need to work with experts from finance and business to analyze the business value case for taking environmental issues into account in financial and business decisions. In a follow-up meeting organized jointly with UNEP-FI in New York City in 2003, the identification of this need was repeated. In response, Environment Canada and the CEC forged a partnership to develop a baseline analysis of the current state of the business value case (i.e., the profitable financial performance for specific companies, industries, and the people who invest in and extend credit to these companies) for environmental performance. Conscious of the need for broader partnership on this issue, a network of organizations and individuals coordinated by Environment Canada and made up of experts and practitioners from the finance, business, academic and nongovernmental sectors was asked to participate in the development of the project, review the results of the study and provide recommendations on how to communicate the findings. The CEC and Environment Canada would like to thank the network for its support and review of this report. We would also like to thank all of the participants in the expert review process for their comments and guidance, which have increased the relevance and credibility of this report. The CEC and
Load more

Recommended publications
  • To Enter Name
    J. Mark Mayer BS 4032-G Kelley School of Business, Indiana University (IUPUI campus), Indianapolis, IN 46202 Phone: (317) 274-3941 Fax: (317) 274-3312, e-mail: [email protected] Academic Positions July 2011-current Kelley School of Business, Indiana University Positions: Clinical Assistant Professor (August 2015 to present) Assistant Professor (July 2011 to August 2015) Education Ph.D. 2011 Business Administration, Terry College of Business, University of Georgia M.B.A. 2001 Business Administration, Babcock School of Management, Wake Forest University B.A. 1996 Management (with 2nd major in English), cum laude, State University of N.Y. at Geneseo Research Interests: How advertising executional elements like humor and sex differentially affect consumer segments; gender- based reactions to consumer communications and promotions; ethical and public policy issues in marketing Peer-Reviewed Publications Peer-reviewed journal publications: 4. Mayer, Mark and Plamen Peev (forthcoming 2017), “Do Sexy Mouthwash Ads Leave a Bad Taste Behind? The Effects of Sexual-Self Schema and Brand Positioning Fit on Female-Targeted Sexual Advertising Efficacy,” accepted at Marketing Letters. 3. Peev, Plamen and Mark Mayer (forthcoming 2017), “Consumer Perceptions of Precise vs. Just-Below Prices in Retail Settings,” accepted at Journal of Promotion Management. 2. Yoon, Hye Jin and Mark Mayer (2014), "Do Humor and Threat Work Well Together? The Moderating Effect of Need for Cognition in Humorous Threat Persuasion Advertisements,” International Journal of Advertising, 33 (4), 707-724. 1. Baek, Tae Hyun and Mark Mayer (2010), “Sexual Imagery in Cigarette Advertising Before & After the Master Settlement Agreement,” Health Communication, 25 (8), 747-757. Peer-reviewed conference publications (full paper published in proceedings): 9.
    [Show full text]
  • AAA Newsletter Editor Leaving Her Home in New Orleans
    AAAAAA NNewsletterewsletter Keeping Members Informed and Connected December 2005 Volume 1 Number 4 In this issue: The President’s Column A Conversation with... 3 by Ray Taylor Featured Research 4 want to start out this, my fi nal column, I believe Special Feature 7 by saying that it has truly been an honor that, thanks to Graduate Student News 10 I to be your President. I know others have the efforts of In Memoriam 11 commented previously on the caliber of people the Executive in the American Academy of Advertising, but Committee and I want to reiterate that the AAA membership the membership Executive Committee is characterized by outstanding scholars, at large, President educators, administrators, and practitioners, who 2005 was an Charles R. Taylor also happen to be very friendly and pleasant excellent year Ray Taylor Villanova University individuals. I would like to encourage every for the Academy. Last year, President [email protected] one of you to stay involved in AAA activities Joe Phelps indicated a need to continue President-Elect by serving on a committee, attending our annual to stabilize the Academy’s fi nancial Patricia B. Rose conference and/or simply corresponding with position. I am pleased to report that we Florida International University other members. President, p. 2 rosep@fi u.edu Vice President Carrie La Ferle, Ph.D. Update on Loyola University New Orleans, Michigan State University [email protected] Post-Katrina Secretary with special guest Teri K. Henley going home Hong Cheng ith the aftermath of Hurricane Katrina, for a while, Ohio University AAA members have expressed concern we rented an [email protected] apartment in Wabout fellow members who were Treasurer affected by both Hurricanes Katrina and Rita.
    [Show full text]
  • Civic Leadership Education Public Safety
    civic leadership public safety education 2017 ANNUAL REPORT & HONOR ROLL 1 Maryland Public Television enriches lives and strengthens communities through the power of media. Mission statement MPT Senior Maintenance Engineer Michael Cavaliere captured the beauty of Warren Park and its weeping cherry tree on a snowy day in early 2017. The courtyard was dedicated in 2002 to Warren S. Park Jr., former program manager at MPT. On the cover In fiscal year 2017, MPT kept its eye on mission with substantial emphasis on our educational enterprise, significant improvements in our public safety capabilities, and with an almost-unprecedented focus on civic leadership. Lower right photo shows MPT Early Childhood Education Projects Manager Karla Thompson working with first-grader Khalia F. during STEMulated Minds at Baltimore’s Dr. Bernard Harris, Sr. Elementary. STEMulated Minds is an after- school program that guides students through engaging projects designed to increase skills in science, technology, engineering,2 and mathematics. (Photo by Bill Beustring, MPT Education Division; needle photo by Viktorija Rozman) A message from the president What exactly does it mean when a MPT President & CEO Larry D. Unger teamed up with PBS station claims a role in civic leadership, NewsHour co-anchor Judy Woodruff to tape a series of on-air promotional spots encouraging viewers to watch the nightly education, and public safety? program. The shoot took place in May 2017 in San Diego. It means that these activities are not by- products of what we do but rather are MPT at a glance the linchpins in the 51-year-old enterprise • established in 1966 by an act of the known as Maryland Public Television.
    [Show full text]
  • Download PDF 12.54 MB
    PHOTOS BY ALAN DIXON ’83 in Chester A new generation of Swarthmore student activists is determined to help rehabilitate one of the poorest cities in the nation. “Sometimes I get very upset,” says Salem Chester Tutorial, an adjunct to Upward here.’ It was a gray day and, believe me, Shuchman ’84. “I see a lot of students who Bound, encourages Swarthmore students to Chester looks horrible on a gray day. But are concerned about the war in El Salvador spend one night a week tutoring students in after a lot of discussion, we decided to move and the deployment of missiles in Europe, Chester on a variety of subjects. in. and some other very important issues— But “With my family background, I have a lot “The biggest thing I had to overcome in I wonder how some of them can be so con­ of opportunities and I think most students living there was that I always knew in the cerned about problems that are 3,000 or here do or they wouldn’t be here. But for back of my mind that I could leave—that I 4,000 miles away, when they don’t even most of the kids in Chester that opportunity could just walk out that door and come back want to look at the social problems just is never going to be there,” Shuchman points to campus to live__ But Chester was good 3x/i miles away in Chester (Pa.).” out. “A kid growing up with his mom on for me because it gave me a chance to test Shuchman’s conviction that Swarthmore welfare just doesn’t have much hope of ever my skills.
    [Show full text]
  • Curriculum Vita
    SANDY D. JAP Goizueta Business School, Emory University 1300 Clifton Road Ph. 404.727.6386, fax 404.727.3552 Atlanta, GA 30322 [email protected] http://sandyjap.com Employment Start Employer Position 2011-2015 Emory University, Goizueta Term Chair Professor of Marketing Goizueta Business School 2009-2011 Dean’s Term Chair Professor of Marketing 2009-Present Professor of Marketing 2008-2009 University of Pennsylvania, Visiting Associate Professor of Marketing The Wharton School 2004-2006 Emory University, Caldwell Research Fellow Associate Professor Goizueta Business School of Marketing 2003-Present Associate Professor of Marketing with tenure 2001-2002 Associate Professor of Marketing 1995-2001 Massachusetts Institute of Assistant Professor of Marketing Technology, Sloan School of Management Education Degree School Date Doctor of Philosophy in Marketing University of Florida August 1995 Bachelor of Science (with honors) in Marketing University of Florida May 1989 Awards Goizueta Term Chair, 2011, an internal term chair award that includes a reduced teaching load and expanded research budget. Dean’s Term Chair, 2009, an internal term chair award that includes a reduced teaching load and expanded research budget. Lou Stern Award, 2007, for the article on marketing channels and distribution with greatest impact on the field between three and eight years after publication. Received for the 2000 Journal of Marketing Research publication: “Control Mechanisms and the Relationship Lifecycle: Implications for Safeguarding Specific Investments and Developing Commitment,” with Shankar Ganesan. Updated 3/15/2016 Caldwell Research Fellow Award, 2004, an internal award for research excellence that includes the title sof Caldwell Research Fellow and a $5,000 annual cash prize, both awarded for a period of two consecutive years.
    [Show full text]
  • The Ongoing Management of a Campus Crisis: a Case Study
    THE ONGOING MANAGEMENT OF A CAMPUS CRISIS: A CASE STUDY OF MEDIA USE IN RESPONSE TO AN OFF-CAMPUS SHOOTING by SOO HYUN JULIA KIM (Under the Direction of BRYAN H. REBER) ABSTRACT This case study examined the University of Georgia‘s (the UGA) crisis management process, which is based on a three-stage crisis management model. The study focused on UGA‘s new media communication technology usage in the entire crisis management process. It also addresses UGA‘s public relations efforts during crisis management. This thesis emphasized the development of UGA‘s crisis management system previous to, during, and after the incident. The methodology is an in-depth review and analysis of a real crisis situation, the UGA marketing professor shooting incident is a representative case in this study. UGA‘s crisis prevention, responses, and learning were carefully reviewed and developed based on the three- stage crisis management model. The research concluded that UGA‘s crisis management process represents an ongoing crisis management cycle. This study provides the ongoing crisis management considerations, a diagram of new media communication technology supports, and another diagram of public relations efforts in each crisis stage. INDEX WORDS: University crisis, ongoing crisis management, three-stage crisis management model, shooting incident, interview analysis, new media communication, public relations THE ONGOING MANAGEMENT OF A CAMPUS CRISIS: A CASE STUDY OF MEDIA USE IN RESPONSE TO AN OFF-CAMPUS SHOOTING by SOO HYUN JULIA KIM B.A., The Han-Yang University, 2006 A Thesis Submitted to the Graduate Faculty of The University of Georgia in Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS ATHENS, GEORGIA 2010 © 2010 Soo Hyun Julia Kim All Rights Reserved THE ONGOING MANAGEMENT OF A CAMPUS CRISIS: A CASE STUDY OF MEDIA USE IN RESPONSE TO AN OFF-CAMPUS SHOOTING by SOO HYUN JULIA KIM Major Professor: Bryan H.
    [Show full text]
  • Message from the President from the Editor
    July 2004, Academy of Marketing Science SeptemberJuly 2005 2004, Volume 6, Number 3 & 4 Message from the President ACADEMY OF MARKETING SCIENCE OPTIONAL BENEFIT FORM Those of you who were Technical University) for co-chairing this able to attend the AMS conference. Please see the AMS website for As an added membership benefit, the Academy of Marketing Science is pleased to offer you the annual conference at the detailed information about submitting option of purchasing any of the following journals at a very reduced price. If you want to take Innisbrook Resort (home manuscripts and special session proposals for advantage of this offer, please return this Optional Benefit Form with your completed of the Chrysler Open) in the 2006 AMS annual conference. Tampa, Florida For those planning further into the future, membership form. Make sure to provide your name and address for each selected journal. The experienced a great the 2006 Cultural Perspectives in Marketing Academy will then advise the publishers of your membership status and you will be billed combination of Conference will be held July 12-16 in Seoul, directly by the journal publishers. competitive sessions, Korea. Ray Taylor (Villanova University) special sessions, student and Junyean Moon (Hangyang University) sessions, and AMS-style fellowship. Over will chair this program. Watch the AMS 225 new and existing Fellows, including 47 website (www.ams-web.org) and future students, 14 first- or second-year professors, newsletters for more information about this ACADEMY OF MARKETING SCIENCE and 34 international delegates attended the conference. conference. Thanks to Jim Boles and Joe Several colleagues have asked me to Hair for their outstanding leadership of this identify my top priority as President of the JOURNAL OF RETAILING conference.
    [Show full text]
  • Leyland F. Pitt Dennis F. Culver Emba Alumini Chair of Business Beedie School of Business Simon Fraser University
    CURRICULUM VITAE: LEYLAND F. PITT DENNIS F. CULVER EMBA ALUMINI CHAIR OF BUSINESS BEEDIE SCHOOL OF BUSINESS SIMON FRASER UNIVERSITY PERSONAL DATA SURNAME: Pitt FIRST NAMES: Leyland Frederick BUSINESS ADDRESS: Beedie School of Business, Simon Fraser University, 500 Granville Street Vancouver, BC V6C 1W6, Canada BUSINESS TELEPHONE NUMBER: +1 778 7827712 EMAIL: [email protected] CITIZENSHIP: Australian ACADEMIC QUALIFICATIONS ACADEMIC QUALIFICATIONS AT TERTIARY LEVEL: 1. Bachelor of Commerce (Marketing). (BCom) University of Pretoria, 1973 2. Bachelor of Commerce (Honores)(Marketing). (BCom(Hons.)) University of Pretoria, 1974 3. Master of Business Administration. (MBA) University of Pretoria, 1977 4. Doctor of Commerce. (PhD) in Marketing, University of Pretoria. 1986 5. Master of Commerce, (Business Administration), Rhodes University, 1991 (with distinction) 6. Doctor of Philosophy (PhD) Honoris Causa, Lulea University of Technology, 2009 DISSERTATIONS AND THESES Thesis; MBA, University of Pretoria 1976. "Some aspects of retail security with particular reference to the problem of shoplifting". Thesis for the Master of Commerce degree in Business Administration, Rhodes University 1991. "Applicability of the SERVQUAL Instrument under South African Conditions: An Assessment of Four Situations". (Awarded with distinction) Dissertation for the Doctor of Commerce (PhD) degree in Marketing, University of Pretoria 1985. Thesis title: Marketing in selected non-profit organizations Coursework for PhD Major: Marketing in Non-profit Organizations Minors:
    [Show full text]
  • Sigma Spring 2006
    Spring 2006 MMR Newsletter SigmaCOCA-COLA CENTER FOR MARKETING STUDIES TERRY COLLEGE OF BUSINESS UNIVERSITY OF GEORGIA Fred Reynolds: In this issue A Pioneer in Beyond the Books 2 Business Education MMR Alumni Website 2 Lisa Allgaier (MMR ’06) & Mary Lefebvre (MMR ’06) Alumni Corner 3 Under the guidance of Professor George Zinkhan, MMR students Lisa Allgaier and Mary MMR Global Outreach 4 Lefebvre have embarked on a project to rediscover details associated with the founding of the MMR program. The two students are writing an article, which they will soon submit for publication in a special issue of the European Business Review (focused on pioneers in education). The paper introduces Fred Reynolds, a professor at the Terry College of Business, as a pioneer in education and discusses highlights from his career. Fred Reynolds was instrumental in founding the MMR program in 1980 with the help of Roy Stout, an executive at Coca-Cola at the time, and Bud Phillips, the founder of M/A/R/C research. Reynolds also contributed to the academic com- munity by publishing papers in the area of cohort analysis and lifestyle research. He enriched the academic literature by applying social science concepts to the field of marketing research. Fred Reynolds was also a leader in terms of bridging the gap between the academic and business worlds. According to Professor Mel Crask, “Fred was one of a kind. He lived life to the fullest … The little things he did had big meanings.” Fred Reynolds had a vision for the MMR program that included substantial industry involvement.
    [Show full text]
  • Conference Program Reflects the Collective Inputs of a Wide Array of AMS Stakeholders
    2004 Annual Conference Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Worldwide Perspectives on What’s Working and Not Working May 26 - 29, 2004 The Program begins Wednesday May 26th at Noon and runs through noon Saturday. The Macro- Marketing Conference begins Saturday afternoon. Make Reservations Now (email or follow instructions below): Fairmont Hotel Vancouver Vancouver BC, Canada [email protected] The Fairmont Hotel Vancouver is proud to be named on the 2003 Conde Nast "Gold List" which recognizes the top hotels & resorts around the world. This is a special property and a great place to have a meeting. You can make a reservation by downloading a reservation form for faxing from our web site, www.ams-web.org, There are also fantastic promotional offers for AMS Hotel Vancouver Guests at Whistler or the Empress Hotel at Victoria, Vancouver Island. You may wish to use this opportunity to vacation for a few days before or after the AMS meeting. Use the promotional code GRACA1 and mention AMS to receive reduced rates and to be included in our hotel registration list. Conference Registration Information Welcome to the Academy of Marketing Science 2004 Annual Conference Welcome to the 2004 Academy of Marketing Science Conference at the Fairmont Hotel, Vancouver, BC. This venue provides an outstanding backdrop for this year’s conference theme of ‘Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Worldwide Perspectives on What’s Working and Not Working.’ The many global challenges mean that marketers’ adaptability and flexibility are critical in achieving long-term goals and assuring organizational survival.
    [Show full text]
  • The George-Anne Student Media
    Georgia Southern University Digital Commons@Georgia Southern The George-Anne Student Media 4-28-2009 The George-Anne Georgia Southern University Follow this and additional works at: https://digitalcommons.georgiasouthern.edu/george-anne Part of the Higher Education Commons Recommended Citation Georgia Southern University, "The George-Anne" (2009). The George-Anne. 2118. https://digitalcommons.georgiasouthern.edu/george-anne/2118 This newspaper is brought to you for free and open access by the Student Media at Digital Commons@Georgia Southern. It has been accepted for inclusion in The George-Anne by an authorized administrator of Digital Commons@Georgia Southern. For more information, please contact [email protected]. Serving Georgia Southern University and the Statesboro Community Since 1927 • Questions? Call 912-478-5246. g i ^ ^ www.GADaily.com GEORGE- TUESDAY, APRIL 28,2009 • VOLUME 82 • ISSUE 8 COVERING THE CAMPUS LIKE A SWARM OF GNATS Students react to Athens shooting ByAllyRakoczy Laboratory at Clemson University, was Staff writer helping with set design for the plays. Zinkhan then shot and killed.his wife George Zinkhan III, a marketing while she was standing at the door col- professor in the University of Georgia's lecting tickets, said a bystander. Terry College of Business, is still at large According to the Red & Black, wit- after Saturday s shootings. UGAs The Red nesses saw carpenter and set designer Ben & Black reported that a homecoming Teague confront Zinkhan in an attempt luncheon for members of the Town & to distract him. Zinkhan then shot and Gown Performers, a local theater group, killed Teague. Two others at the scene was being held ofTGrady Avenue when were injured by shrapnel.
    [Show full text]
  • Lifestyle Brands and Peer-To-Peer Communications: Concepts, Contents, and Contexts
    LIFESTYLE BRANDS AND PEER-TO-PEER COMMUNICATIONS: CONCEPTS, CONTENTS, AND CONTEXTS by CAROLINE GRAHAM AUSTIN (Under the Direction of George M. Zinkhan) ABSTRACT The primary motivation of this dissertation is to identify how trends in lifestyle branding have influenced, and been influenced by, peer-to-peer marketing communications. We strive to discover the implications – for consumers and organizations – of an increasing level of complexity in capitalist marketing systems. In our first study, we present a classification scheme that displays the essential attributes of seven similar types of brands. Synthesizing academic, managerial and popular source materials, we distinguish these related, but different, brand types. Understanding lifestyle brands – what they are, how they are developed, how they are received, why they are effective, what is not a lifestyle brand – is key to understanding contemporary thinking about the relationships between and among consumers, marketers, and culture. Our second study is a classification of consumer-based promotional methods, and provides definitions and rationales for the use of these marketing techniques. Using theoretical concepts related to self-creation in a postmodern marketplace, we construct and present a classification scheme and explain its utility. Our third consists of a case-based study.We develop a theory-in-use of managerial self- brand awareness that we name “strategic empathy.” We also present a conceptual model of lifestyle branding and strategic empathy, as well as propositions for how concepts, contexts, and produsers affect each other and the meaning of lifestyle brands. We highlight which of these propositions are unique to lifestyle brands, and frame questions to guide future research.
    [Show full text]