July 2004, Academy of Marketing Science SeptemberJuly 2005 2004, Volume 6, Number 3 & 4
Message from the President ACADEMY OF MARKETING SCIENCE OPTIONAL BENEFIT FORM Those of you who were Technical University) for co-chairing this able to attend the AMS conference. Please see the AMS website for As an added membership benefit, the Academy of Marketing Science is pleased to offer you the annual conference at the detailed information about submitting option of purchasing any of the following journals at a very reduced price. If you want to take Innisbrook Resort (home manuscripts and special session proposals for advantage of this offer, please return this Optional Benefit Form with your completed of the Chrysler Open) in the 2006 AMS annual conference. Tampa, Florida For those planning further into the future, membership form. Make sure to provide your name and address for each selected journal. The experienced a great the 2006 Cultural Perspectives in Marketing Academy will then advise the publishers of your membership status and you will be billed combination of Conference will be held July 12-16 in Seoul, directly by the journal publishers. competitive sessions, Korea. Ray Taylor (Villanova University) special sessions, student and Junyean Moon (Hangyang University) sessions, and AMS-style fellowship. Over will chair this program. Watch the AMS 225 new and existing Fellows, including 47 website (www.ams-web.org) and future students, 14 first- or second-year professors, newsletters for more information about this ACADEMY OF MARKETING SCIENCE and 34 international delegates attended the conference. conference. Thanks to Jim Boles and Joe Several colleagues have asked me to Hair for their outstanding leadership of this identify my top priority as President of the JOURNAL OF RETAILING conference. Congratulations to Meg Blair Academy of Marketing Science. It is to (RSC The Quality Measurement Company), welcome doctoral students and new faculty to Naresh Malhotra (Georgia Tech University) our discipline and provide them with a warm, and Jay Lindquist (Western Michigan friendly, rewarding and highly professional ( ) Yes, I would like to subscribe to the Journal of Retailing for the special annual rate of University) for being selected to receive the association, publication outlet, and $45.00. (Regular price $131.00) I understand that I will be billed later by Elsevier. 2005 AMS Distinguished Marketer Award, the conference choice. Special initiatives that AMS/Cutco Distinguished Marketing have been implemented in the last few years Please send the journal to (please print clearly): Educator Award, and the Berkman Service to welcome doctoral students and new faculty Award, respectively. Also congratulations to to the annual conference include a doctoral Rebecca Slotegraaf (Indiana University) and colloquium which enables students to present Peter Dickson (Florida International their research in a friendly, developmental Name: ______University) for winning the Sheth Foundation environment, the Mentor's Breakfast, which (First) (Last) Award for the Best Paper in Volume 32 of brings students and new faculty together for JAMS. one-to-one discussions over breakfast, a By the time you receive this newsletter, special early-bird reception for students and Address: ______the 2005 Special International Retail new faculty, and the AMS/Marketing Doctoral Patronage Conference co-chaired by Barry Student Association Scholarship Program. Babin (University of Southern Mississippi) This emphasis does not mean that the ______and Gerard Cilquet (Rennes University) will Academy of Marketing Science is any less have been held July 1 and 2 in Reims, France. concerned about being a top professional ______The 12th Biennial World Marketing Congress organization for other constituencies. It is co-chaired by Tanya Singh (Northern Illinois simply our way of welcoming the newest University), Heiner Evanschilzky (Marketing members of our profession to the Academy, Center, University of Muenster) and Ralf and hopefully motivating them to become Schellhouse (University of Applied Sciences) career Fellows of the association. will also be a fond memory to over 200 Finally, it is an honor and a privilege for delegates from 30 different countries that me to serve as the President of the Academy attended this important Congress. of Marketing Science. Please do not hesitate ACADEMY OF MARKETING SCIENCE Mark your calendar for May 24-27, 2006 to contact me anytime you have a question, for the AMS Annual Conference that will be suggestion or concern about the organization JOURNAL OF BUSINESS-TO-BUSINESS MARKETING held at the Hyatt Regency in San Antonio, or any of its activities. My email address is Texas. As always, this will be an outstanding [email protected] and my telephone number is opportunity to share research ideas and (817) 257-7541. I look forward to seeing you ( ) Yes, I would like to subscribe to the Journal of Business-to-Business Marketing for the findings, visit with new and old friends, and at one of our 2005 or 2006 conferences. special annual rate of $45.00. ( Regular price $75.00) I understand that I will be billed enjoy the unique culture of the City of San later by the Haworth Press. Antonio. Many thanks to Greg Marshall Chuck Lamb, Texas Christian University (Rollins College) and Judy Siguaw (Nanyang [email protected] Please send the journal to (please print clearly):
Name: ______From the Editor (First) (Last) Address: ______This fall double they all mentioned many times ho w much issue of the AMS they had benefited from the experience. ______Quarterly is The hope is that the Ph.D. project will help primarily focused on to increase the number of underrepresented the 2005 Annual minority students in doctoral programs in ______Academy of marketing. We are proud to be involved Marketing Science with this project and look forward to a National Conference number of years working closely with the in Tampa, Florida MDSA. from May 25-28, 2005 along with many This Fall issue and the Winter issue of announcements, calls for papers, thought- the AMS Quarterly will be my last as provoking articles and position Editor. I have been the editor for six years, announcements. Please make your plans to and I will now be turning the newsletter ACADEMY OF MARKETING SCIENCE submit a paper for the 2006 Annual AMS over to my successor, Dana-Nicoleta Lascu Conference that will be held from May 24- at the University of Richmond. Dana is JOURNAL OF PERSONAL 27 at the Hyatt Regency, San Antonio. excited about the opportunity, and I know SELLING & SALES MANAGEMENT Greg Marshall and Judy Siguaw are the that she will do an excellent job. I Conference Co-Chairs, and they have lined appreciate all of the help that I have up an excellent team of Track Chairs. received over the years from the AMS ( ) Yes, I would like to subscribe to the Journal of Personal Selling & Sales Management for Information on the conference can be Executive Committee, and I look forward the special annual rate of $45.00 (US) $55 INT'L. (Regular price $60.00 US, $76 INT'L) found in this issue as well as on the AMS to helping Dana as she takes over the I understand that I will be billed later by M.E. Sharpe. website: www.ams-web.org. I hope that responsibility for the newsletter. you will plan on attending. The deadline As always, I would ask you to send me Please send the journal to (please print clearly): for paper submission is October 31, 2005. your position announcements or your latest I would also again like to thank Chuck news for the In the News section of the Lamb for all of his help and commitment AMS Quarterly. Position announcements Name: ______to the AMS partnership with the KPMG are a free service for AMS members, and (First) (Last) Ph.D. Project's Marketing Doctoral these announcements will be carried on the Address: ______Students Association. At the Tampa AMS web site as well. Our mailing list is Conference eight students received funding to over 1,500 members worldwide, and it is ______up to $1,000 to attend the conference, and a great way to get the word out to the appropriate audience. I would also remind Table of Contents you that we are happy to publish your ______Calls for Papers and any other academic AMS Officers and Staff ...... 2 news that you have that you would like our In The News ...... 3 membership to see. Return this form to: I hope that you are all well, and I would 2005 Conference Highlights ...... 4 welcome your comments and suggestions Academy of Marketing Science regarding the AMS Quarterly. University of Miami Scholarship and Research ...... 8 P.O. Box 248012 Thoughts and Comments ...... 12 - John Ford, Old Dominion University, Coral Gables, FL 33124-6536, U.S.A. [email protected] Position Announcements ...... 13 2 AMS Quarterly Volume 6
Los Angeles, CA 90089-1428 be having at least one of our evening The Academy of Marketing Science Executive CALL FOR Telephone: (213) 740-5037 functions at a wonderful villa outside the Committee recently adopted a proposal to NOMINATIONS Facsimile: (213) 740-6465 city. It is possible to see an opera at provide up to $10,000 per year to sponsor ten E-Mail: [email protected] L'Arena and we are looking into this. minority doctoral students with grants of up to Booking would have to be done well in $1,000 each to cover the costs of attending the annual AMS Conference in May. Members of The AMS Harold Berkman Service award is advance. Stay tuned on this possibility. the Marketing Doctoral Students Association will reserved for individuals who have v submit proposals for funding to a committee distinguished themselves through long-term Verona has an incredible history and if you comprised of leadership from the MDSA and the service to the Academy. The recipient will would like to get a taste of the sites please AMS Executive Committee. The initiative will have demonstrated his/her accomplishments FROM THE visit the websites virtourist.com for a tour begin with the 2005 AMS conference and through their actions and statements, and DIRECTOR OF of the city with photos and commentary, continue for five years. A review will be done at will have at all times acted with integrity and and wguides.com. The latter has pages the end of five years to assess the impact of the high ethical standards. INTERNATIONAL dealing with the sites, accommodations, KPMG Ph.D. program, and a decision will be shopping, visiting the city, restaurants, made at that time as to whether the grant opportunities would be extended or not. You are encouraged to nominate someone by PROGRAMS practical information, weather, and more. providing a brief statement of less than 100 My wife, Shirley, and I did the 40-stop tour The Ph.D. Project words describing what the nominee has Verona, Italy - Site of the 2007 World listed at virtourist.com over a couple of accomplished to be worthy of the Berkman Marketing Congress days and it was great! The PhD Project began in 1994 to increase the Award. You are also asked to affirm that to diversity of business school faculty by attracting their knowledge the nominee has "at all I made a site visit to Verona, Italy from 28 Verona is in the north of Italy and by rail African-Americans, Hispanic-Americans, and times acted with integrity and high ethical February and 1 March 2005 confirming that only an hour and a half west of Venice and Native Americans to business doctoral programs, standards." Nominations should be sent via this will be the location for the 2007 World three to four hours east of Florence. and providing a network of peer support Marketing Congress from July 11 through throughout the programs. The Project's primary mail or e-mail by August 31 to: activity is serving as an information clearing July 14. Sessions will be held on the Start making your research and presentation house for underrepresented minorities who are Prof. Michael R. Czinkota campus of the University of Verona. The plans now to be part of this unique interested in pursuing a business doctorate degree McDonough School of Business location is but a few minutes walk from the experience. to become a business school professor. In 1994, Georgetown University Piazza Bra, the site of L'Arena, an ancient the PhD Project created peer associations to Washington D.C. 20057 Roman theater, and close to the hotels that If you are interested in being part of the sustain a high level of commitment and a sense will serve as our accommodations for the program team please contact Matt Myers at of connection among minority doctoral students. [email protected] congress. [email protected]. We will begin to put One of these doctoral student associations is in together the team later on this summer. the field of marketing and is called the Marketing v John T. (Tom) Mentzer and Matthew B. Questions about the Verona location should Doctoral Student Association (MDSA). Myers, both from the University of be directed to Paola Signori at Project Sponsors Tennessee, will act as Program Co-Chairs [email protected] . Things are still in CALL FOR for North America. The University of the formative stages, but as details firm up Sponsors of the PhD Project include the Verona team will be headed up by Antonio they will appear on a website to be KPMG Foundation, Graduate Management NOMINATIONS Borghesi, the Local Arrangements Chair, developed for the congress later this year. Admissions Council, Participating Universities, and Paola Signori as Project Manager. They Citigroup Foundation, Ford Motor Company, AMS "MARKETING will be ably assisted by Barbara Gaudenzi Jay D. Lindquist, Ph.D. Daimler/Chrysler Corporation Fund, AACSB (cultural events, services, catering), Ivan International AICPA, James S. Kemper PRACTITIONER Russo (marketing and communication), and [email protected] Foundation, Fannie Mae Foundation, GE Foundation, Abbott Laboratories, State Street Simone Girelli (site technical SCHOLAR" AWARD Corporation, JP Morgan Chase, Pfizer Inc., arrangements). Robert K. Elliott, Hewlett-Packard Company, Goldman, Sachs & Co. and Sara Lee Branded The Academy of Marketing Science seeks Apparel. According to Thomas Hellie, Executive Director of the James S. Kemper Foundation, nominations for its annual Marketing "we continue to support the PhD Project because Practitioner Scholar Award. The AMS it works. American business schools need more Marketing Practitioner Scholar award is professors of color, and the PhD Project has led reserved for individuals who have the way to create diversity in American colleges distinguished themselves in the practice of and universities." marketing. The recipient will have demonstrated his/her accomplishments The Academy of Marketing Science and the through their actions and statements, and KPMG Ph.D. Project will have at all times acted with integrity The Academy of Marketing Science is a and high ethical standards. It is not leading American-based association of marketing required that this individual have a terminal educators when it comes to supporting diversity degree, nor is it required that this individual and multiculturalism. According to its mission have been an academic. However, this statement, "the Academy of Marketing Science is individual should have a demonstrated an international, scholarly, professional history of supporting and appreciating the organization." It has held biennial world role of marketing academia in marketing congresses in such diverse locations as Australia, scholarship and practice. Malaysia, and Turkey. It also holds biennial Cultural Perspectives in Marketing conferences in the U.S. and elsewhere. The 2004 Cultural Nominations, including a statement Perspectives conference was recently held in describing the qualifications of the nominee Puebla, Mexico. The Academy of Marketing Chuck Lamb and Barry Babin with Antonio Borghesi and his wife, Merilana and the role of the nominee in supporting Science has supported and promoted marketing academia, scholarship, and The university setting is excellent. We will multicultural scholarship longer and more practice should be sent by September 15 to: THE ACADEMY OF extensively, than any U.S.-based association of be in the main meeting facility, built in marketing educators. Supporting this proposal is 2002, which has outstanding audio visual David W. Stewart MARKETING further evidence of the Academy's commitment technology in support of fine rooms for our Chair, AMS Marketing Practitioner Scholar to diversity in the Marketing professorate. It also sessions. SCIENCE Award Nominating Committee enhances the Academy's visibility among this segment of future marketing scholars (over 50 Department of Marketing Continues Its Initiative with the As is our custom we will be providing a student members in 2003) at a modest out-of- Marshall School of Business strong professional program and Marketing Doctoral Students pocket cost. Finally, it aids in the professional 3660 Trousdale Parkway opportunities to experience the culture for Association (MDSA) to support development of an important and under- 208B Accounting Bldg. all delegates. Italian cuisine and wines will represented segment of the academic marketing University of Southern California the KPMG Ph.D. Project community. also be part of the experience. And we will v AMS Officers And Staff v
Central Office: (940) 565-3124 (662) 329-7153 David Stewart (2004-2010) College of Business Administration School of Business Administration [email protected] [email protected] Lincoln, NE 68588-0492 University of Miami Immediate Past President (402) 472-3278 P.O. Box 248012 Vice President for Publications Secretary/Treasurer M. Joseph (Joe) Sirgy (402) 472-9777 Fax Coral Gables, Fl 33124-6536 Rajan Varadarajan Greg W. Marshall Virginia Tech [email protected] (305) 284-6673 Texas A&M University Rollins College (540) 231-5110 Fax (305) 284-3762 (979) 845-5809 (407) 691-1150 [email protected] AMS Quarterly [email protected] [email protected] [email protected] Editor www.ams-web.org John B. Ford Vice President for Membership - N. Chairman, Board of Governors Journal of the Academy of Old Dominion University Officers: America J. Thomas Mentzer Marketing Science College of Business and Public President John B. Ford University of Tennessee Editor Administration Charles W. Lamb Old Dominion University (865) 974-1652 George M. Zinkhan Norfolk, VA 23529 Texas Christian University (757) 683-3587 [email protected] University of Georgia (757) 683-3587 (817) 257-7541 [email protected] Terry College of Business (757) 683-3258 Fax [email protected] Board of Governors 148 Brooks Hall [email protected] Vice President for Membership - Jill S. Attaway (2000-2006) Athens, GA 30602-8528 Executive Vice President/Director International Julie Baker (2002-2008) (706) 425-3004 Associate Editor Harold W. Berkman B. (Ram) Ramaseshan Leonard L. Berry (2002-2008) (706) 542-3788 Fax William T. Neese University of Miami Curtin University of Technology S. Tamer Cavusgil (2004-2010) [email protected] Bloomsburg University (Central Office) (6189) 266-4674 Michael R. Czinkota (2004-2010) College of Business (305) 284-6673 [email protected] O.C. Ferrell (2000-2006) Academy of Marketing Science Bloomsburg, PA 17815 A. Parasuraman (2002-2008) Review (570) 389-4765 Vice President for Programs Vice President for Development Jagdish N. Sheth (2000-2006) Editor [email protected] Lou E. Pelton Anne L. Balazs Michael R. Solomon (2000-2006) Jim Gentry University of North Texas Mississippi University for Women Rosann Spiro (2004-2010) University of Nebraska Swptember 2005 AMS Quarterly 3
JAMS RANKING David Stewart, Blair, President of Research Systems Editor-elect, Dr. Stewart has been honored for innovation Corporation was presented the 2005 AMS Publishers such as Sage pay close attention in teaching by the Decision Sciences Distinguished Marketer award and Jay to rankings which are put out each year by Journal of the Academy Institute and received the 1988 Senior Lindquist was presented the Harold ISI (webofscience). Such rankings are of Marketing Science Research Fellowship from the American Berkman Service Award. A number of often based on measures such as the impact Academy of Advertising. His paper on pictures from this conference appear later in factor, which indicates how often an article David W. Stewart, warning messages was named the best this issue of the AMS Quarterly. from a specific journal gets cited in other Robert E. Brooker paper published in the Journal of Public journals. ISI also divides journals into Professor of Marketing, Policy and Marketing during 1992-94 and, groups. JAMS is classified as a "business in the Marshall School he was recipient of the American Academy journal" (along with other marketing, of Business at the of Advertising Award for best paper in the management, general business and business University of Southern Journal of Advertising in 1989. In 1998, he v law journals). California has been selected to serve as the received the American Academy of Here is a recent quote from Brad Parker, next editor of the Journal of the Academy of Advertising Award for Outstanding who is "Associate Editor, Journals" and Marketing Science (JAMS). His three-year Contribution to Advertising Research.A New Editor Selected JAMS' main contact at Sage: term as editor of JAMS, currently in its 1990 report in the Journal of Advertising The 2004 ISI (Index of Scientific 33rd year of publication, will begin on June listed him among the topic ten contributors for AMS Quarterly Information) rankings were recently 1, 2006. Dr. Stewart is a former editor of to the literature on advertising during the the Journal of Marketing, and currently released and I am happy to report that 1980’s. We are pleased to announce that a new serves on the Board of Governors of the JAMS' ranking in the "Business" category Editor has been chosen for the AMS Academy of Marketing Science. He has jumped from 16/57 to 9/57. Further, JAMS' v Quarterly newsletter. Dana-Nicoleta Lascu served as Vice President, Finance and on impact factor improved from 1.321 to will take over the newsletter with the Spring the Board of Directors of the American 1.417. 2006 issue. Dana is currently the Chair of Marketing Association (AMA) and the The 2005 Annual This is great news as the ISI is the premier the Marketing Department in the Robins AMA Foundation. He is a past-president of ranking service in scholarly publishing. Conference in Tampa School of Business at the University of the Academic Council of the AMA, a past Both libraries and potential authors monitor was a Great Success Richmond. Dana will succeed John Ford, chairman of the Section on Statistics in these rankings closely-a good ranking helps who is completing his sixth year as editor. Marketing of the American Statistical ensure a strong subscriber base as well as John Ford will edit the Winter 2005 issue, Association, a past president of the Society quality submissions from top researchers. The 2005 AMS Conference at Innisbrook and Dana will take over for the Spring 2006 for Consumer Psychology and a Fellow of Resort in Tampa, Florida May 25-28, issue. Please plan to send your news items, both the American Psychological As described above, in the most recent chaired by Jim Boles and Joe Hair, was a calls for papers, position announcements, Association and the American (2004) ISI rankings, JAMS is listed as the great event attended by over 200 marketing etc. to Dana at "Lascu, Dana" Psychological Society. He is also a former 9th best business journal, out of 57 journals academics from around the world.
Doctoral students mixing with AMS Faculty at Wednesday evening reception
Doctoral Colloquium students were an exciting addition to the normal mix of attendees
AMS awards luncheon attendees enjoying the setting September 2005 AMS Quarterly 5 2005 CONFERENCE HIGHLIGHTS
AMS Awards Recipients
AMS President Chuck Lamb congratulating Program Co-chairs, Joe Hair and Jim Boles Joe Hair presenting the Jane Fenyo Best Student paper Award to Merilyn Griffiths
Joe Hair presenting Samah H. Ahmed with the Stanley Hollander Retail Paper Award Joe Hair recognizing Ralf Schellhase for his work on the Mary Kay Dissertation award and the M. Wayne Delozier Best Conference Paper Award (not pictured-co-author Sandia Forsythe)
The finalists for The Mary Kay Dissertation Award The winner of the Mary Kay Dissertation Award, Chiharu Ishida 6 AMS Quarterly Volume 6 2005 CONFERENCE HIGHLIGHTS
The 2005 Conference Track Chairs receiving their recognition certificates AMS Board of Governors Chairman , Tom Mentzer, presenting the Outstanding Teaching Awards to Salah Hassan, Vicky Crittenden, Dan Goebel and Bob Woodruff
Jag Sheth and George Zinkhan recognizing Peter Dickson fo the 2004 JAMS Best Paper Greg Marshall announcing the Best Paper winners for award (co-author Rebecca Slottergraf not pictured) Journal of Personal Selling & Sales Management
David Stewart, the new editor of JAMS Tom Mentzer presenting The Harold Berkman Service Award to Jay Lindquist
Jay Lindquist discussing the 2007 World Marketing Congress in Verona, Italy Award winners Naresh Malhotra and Jay Lindquist September 2005 AMS Quarterly 7 2005 CONFERENCE HIGHLIGHTS
AMS President Chuck Lamb presiding over the 2005 Conference Banquet Cutco/Vector Chairman, Erick Laine and AMS Board of Govenors Chair, Tom Mentzer present the Cutco/Vector Distinguished Marketing Educator Award to Naresh Malhotra
The 2005 AMS Distinguished Marketer, Margaret Henderson Blair, The Borghesis with AMS Executive Director Harold Berkman and his wife Muriel President of Research Systems Corporation
Erick Laine and Sarah Baker Andrus from Cutco/Vector with A great time for relaxing from the rigors of Conference sessions - The AMS Receptions Antonio and Merilana Borghesi
Margaret Henderson Blair with a variety of AMS notables Past President Bob Peterson with Tom Mentzer and his wife, Brenda 8 AMS Quarterly Volume 6 SCHOLARSHIP AND RESEARCH
This track welcomes manuscripts from doctoral Marketing Research Methods sought. Submit manuscripts and special session CALL FOR PAPERS students and provides a collegial environment for The marketing research methods track seeks papers proposals by email attachment no later than the presentation of those papers. The associated and special session proposals that develop and October 31, 2005 to: 2006 Annual Conference, Hyatt sessions also provide doctoral students with the apply methodologies to substantive marketing Kristy Reynolds opportunity to network with leading scholars as issues. Topics may include, but are certainly not University of Alabama Regency, San Antonio, TX, USA - well as with fellow doctoral students from around limited to, measurement, validation, qualitative Culverhouse College of Commerce and Business May 24-May 27 the world. Submit manuscripts and special session and/or quantitative research issues, data analysis Administration Submission Deadline: proposals by email attachment no later than techniques, sampling, primary and/or secondary Department of Management and Marketing October 31, 2005 to: data, scale development techniques, and more. Box 870225 October 31, 2005 John B. Ford Papers that are evaluated as outstanding will be Tuscaloosa, AL 35487-0225 USA Conference Theme - "Revolution in Old Dominion University submitted for competition for the William R. Phone: 205-348-6183 Email: Marketing: Market Driving Changes" College of Business and Public Administration Darden Research Methodology Award. Submit [email protected] Marketing Area manuscripts and special session proposals by email 2117 Constant Hall attachment no later than October 31, 2005 to: Selling and Sales Management, CRM Conference Co-Chairs: Norfolk, VA 23529-0220 USA Bruce Alford This track invites papers and special session Greg W. Marshall and Judy A. Siguaw Phone: 757-683-3587 Email: [email protected] Louisiana Tech University proposals on a broad range of topics related to College of Administration and Business personal selling, sales management, and customer The term "Revolution" is not chosen lightly - it is Electronic and Interactive Marketing Department of Marketing and Q.A. relationship management (CRM). Topics of interest clear that the role of marketing in both the firm and This track encourages papers and special session CAB Room #114 include, but are not limited to the following: how in society is in a period of substantial change. This proposals that cover issues directly related to e- P. O. Box 10318 the sales force creates and delivers value to change is being driven by many factors, not the commerce. Topics may include, but are not limited Ruston, LA 71272 USA customers, how CRM technologies aid the sales least of which are technology, accelerating to, diffusion of new technologies, high-touch Phone: 318-257-4012 Email: function, knowledge-based selling, sales force capabilities to react to consumer preferences, and a versus high-tech value creation, technology issues [email protected] strategy, performance assessment, managing cross- return to focusing on serving customers as related to CRM, regulatory issues, e-marketing and functional selling teams, relationship selling, individuals through customization. It is incumbent non e-marketing analogies, measuring web Marketing Strategy emotional intelligence issues in selling, the impact upon both marketing academicians and effectiveness, mobile-marketing and mobile- This track welcomes papers and special session of technology on compensation and other practitioners to critically assess the means by commerce (m-commerce), and more. Submit proposals encompassing the broad range of performance management issues, sales forecasting which companies can be market driving versus manuscripts and special session proposals by email marketing strategy topics. These include, but are models/methods, and managing high-performance market driven. To this end, the goal of this year's attachment no later than October 31, 2005 to: not limited to the following: market analysis, sales teams. Top rated papers in this track will have AMS conference is one of creating great awareness Goutam Chakraborty planning, implementation, assessment, the opportunity to revise for consideration in the of the issues, trends, and advances associated with Oklahoma State University organizational learning, marketing performance Journal of Personal Selling & Sales Management. developing radically new products and services, Spears School of Business measurement, strategic applications of technology, Submit manuscripts and special session proposals creating new markets, generating new channels, Department of Marketing competitive advantage, resource allocation models, by email attachment no later than October 31, 2005 establishing new price points, and formulating new Stillwater, OK 74078-4011 USA marketing's role in the new economy, and the role to: business models. Phone: 405-744-7644 Email: of creativity and innovation in marketing strategy Jule Gassenheimer [email protected] development. Submit manuscripts and special Rollins College To participate, submit competitive papers (not session proposals by email attachment no later than Crummer Graduate School of Business abstracts) or special session proposals Ethics, Social Responsibility October 31, 2005 to: 1000 Holt Avenue - 2722 electronically to the appropriate track chair listed This track invites papers and special session Michael Ewing Winter Park, FL 32789-4044 USA below. Important Note: It is against AMS policy proposals that deal with topics related to ethics, Monash University Phone: 407-646-2404 Email: to submit the same paper or special session public policy, or legal issues. Suggested topics Department of Marketing [email protected] proposal to multiple tracks. We look forward to include the following: the role of ethics in Faculty of Business and Economics seeing you and to engaging in the lively organizational work environments, social PO Box 527 Services Marketing intellectual discussion and warm fellowship that responsibility and organizational performance, the Frankston, Victoria 3199, AUSTRALIA This track invites papers and special session are trademarks of the Academy of Marketing role of perceived ethical behavior on consumer Phone: +61-3 990 44648 proposals covering a wide spectrum of service Science Annual Conference! affect or cognition, general regulatory issues and Email: [email protected] marketing and management issues. Topics of the effects of regulation, ethics of pricing, interest include, but are not limited to, the role of Greg W. Marshall legal/regulatory issues regarding database usage, Marketing Promotions and Communications technology in service settings, e-services, customer Conference Co-Chair corporate prioritization, product liability, privacy, This track invites manuscripts and special session loyalty and financial accountability of service Rollins College internet issues, cross-cultural ethics, and more. proposals that focus on each of the key elements of initiatives, service recovery and guarantees, pricing Crummer Graduate School of Business Submit manuscripts and special session proposals the integrated marketing communications process. of services and revenue management, customer and 1000 Holt Avenue - 2722 by email attachment no later than October 31, 2005 Topics may include, but are not limited to, employee interactions, service employee Winter Park, FL 32789-4499 to: advertising, sales promotion, direct marketing, performance, and human resource issues in service. USAPhone: 407-691-1150 Anusorn Singhapakdi public relations and publicity, sponsorships, Papers that develop new or expanded theory or that Email: [email protected] Old Dominion University packaging, and related areas. Submit manuscripts address novel research questions and issues are College of Business and Public Administration and special session proposals by email attachment especially sought. Submit manuscripts and special Judy A. Siguaw Marketing Area no later than October 31, 2005 to: session proposals by email attachment no later than Conference Co-Chair 2123 Constant Hall Russ Laczniak October 31, 2005 to: Nanyang Technological University Norfolk, VA 23529-0220 USA Iowa State University Jochen Wirtz Cornell - Nanyang Institute of Hospitality Phone: 757-683-5129 Email: [email protected] Marketing Deaprtment NUS Business School Management 3183 Gerdin Business Building National University of Singapore S3-01B-49 Nanyang Avenue Excellence in Marketing Education and Ames, Iowa 50011 USA 1 Business Link Singapore 639798 Innovative Teaching Phone: 515-294-9692 Email: Singapore 117592 REPUBLIC OF SINGAPORE REPUBLIC OF SINGAPORE This track invites papers and special session [email protected] Phone: (65) 6874 3656 Email: Phone: (65) 6790 6479 proposals that address the scholarship of teaching. [email protected] Email: [email protected] Specifically, papers and special sessions on the Mary Kay Doctoral Dissertation Competition following topics are encouraged: university Doctoral candidates in Marketing who have Sports Marketing Program Tracks priorities relating to teaching, student learning defended, or who will defend, a dissertation during This track invites manuscripts and special session styles, professionalism in the classroom, interactive the calendar years 2005 or 2006 are eligible. proposals focusing on sports marketing issues, Business-to-Business Marketing teaching approaches, online course development, Dissertations considered for the award in a broadly defined. Conceptual and empirical research This track invites papers and special session distance learning, content delivery, course previous year are not eligible. Dissertation considering aspects of the marketing of sports, as proposals that focus on all aspects of business-to- development, the use of technology to enhance abstracts should be no longer than 20 double- well as marketing through sports, are welcome. business marketing, business relationship classroom instruction, evaluating instructional spaced pages including appendices, tables, figures, Issues of interest in the realm of marketing of marketing, and organizational buying behavior. performance, creative approaches to handling references and text. Contact the chair of this sports include, but are not limited to strategic Both conceptual and empirical research papers are internal resource constraints, and related topics. competition for additional information: sports and event marketing, the sportscape, fan welcome, especially those that focus on the current Special sessions around these topics that incite Andrea Dixon behavior, sponsorship, signage, fan loyalty, pricing, and future challenges facing business marketers lively discussion are particularly encouraged. University of Cincinnati and technology. Issues of interest pertaining to both domestically and globally. Suggested topics Submit manuscripts and special session proposals COB-Marketing marketing through sports include: sponsorship, include CRM strategies; relationship development, by email attachment no later than October 31, 2005 Linder 422 data base marketing through sports, branding execution, and termination; creating and delivering to: PO Box 210145 through sports, sports celebrity endorsement, and value; emerging technologies; sole sourcing; K. Douglas Hoffman Cincinnati, OH 45221-0145 USA advertising, among others. Submit manuscripts and outsourcing; and more. Submit manuscripts and Colorado State University Phone: 513-556-7113 Email: special session proposals by email attachment no special session proposals by email attachment no College of Business [email protected] later than October 31, 2005 to: later than October 31, 2005 to: Department of Marketing Scott Kelley Jeff Lewin 115 Rockwell Hall Pricing and Marketing Metrics University of Kentucky University of North Texas Fort Collins, CO 80523-1201 USA This track invites papers and special session Gatton College of Business and Economics Department of Markting and Logistics Phone: 970-491-2791 Email: proposals that focus on all aspects of pricing School of Management - Marketing Area College of Business Administration [email protected] strategy, models, and frameworks used to introduce Sports Marketing Center P.O. Box 311396 and/or expand an organization's profitability, ROI, Lexington, KY 40506 USA Denton, Texas 76203-1396 International-Multinational Marketing and other market performance measures. Papers Phone: 859-257-3425 Email: [email protected] Phone: 940-565-4419 This track seeks competitive papers and special that introduce new or novel theoretical issues are E-mail: Lewinj @unt.edu session proposals on a broad range of international especially sought. Authors are encouraged to Supply Chain Management Consumer Behavior marketing issues. Topics include, but are not submit papers addressing cross-cultural, electronic This track invites papers and special session This track welcomes papers and special session limited to, the following: hyper-competition, cross- commerce, Internet, and technology issues in the proposals that address topics related to logistics, proposals that focus on purchasing and cultural validation, international marketing area of pricing and marketing metrics. Submit supply chain management, organizational consumption, both consumer and organizational. strategies, globalization, internationalization and manuscripts and special session proposals by email purchasing, and customer/supplier integration. Topics include, but are not limited to, information market selection, customer segmentation practices, attachment no later than October 31, 2005 to: Topics include, but are not limited to the processing, consumer decision-making, pricing across multiple segments, cultural values, Rajneesh Suri following: customer or supplier involvement in organizational buying, technology and national identification, changing product/service Drexel University new product development, buyer-seller consumption, consumption value, post- strategies across countries, the effect of cultural Bennett S. LeBow College of Business collaboration, global supply chain management, consumption reactions and appraisals, measuring values on marketing practices, Department of Marketing integrated demand forecasting/sales and consumption outcomes, design and aesthetics importing/exporting, international JVs and 510 Matheson Hall operational planning, value creation through supply issues, and more. Papers with accompanying alliances, product-country images and country of 32nd and Market Streets chain management, supply chain metrics, supply videos (CD/DVD format preferred) are origin effects, as well as the effect of technology Philadelphia, PA 19104 USA chain information technology, and supply chain encouraged, as are papers with a cross-cultural on value around the world. Submit manuscripts Phone: 215-895-6980 Email: finance. Submit manuscripts and special session dimension. Submit manuscripts and special session and special session proposals by email attachment [email protected] proposals by email attachment no later than proposals by email attachment no later than no later than October 31, 2005 to: October 31, 2005 to: October 31, 2005 to: John Cadogan and Anne Souchon (please send Retailing Nancy Nix Michael Minor to either co-chair) Original conceptual and empirical research papers Texas Christian University University of Texas Pan American Loughborough University and special session proposals are sought that deal M.J. Neeley School of Business BUSA 114D Business School with all aspects of retailing. Topics include, but are Supply and Value Chain Center Edinburg, TX 78541-2999 USA Loughborough, LE11 3TU, UK not limited to, creative product and service TCU Box 298530 Phone: 956-316-7135 Phone: +44 (0)1509 228846 offerings that exaggerate the value equation, Fort Worth, TX 76129 USA Email: [email protected] Email: [email protected] customer satisfaction issues, technology, and value- Phone: 817-257-7463 Email: [email protected] [email protected] added services. Papers that develop new theory or Doctoral Colloquium address novel research questions are especially Continued on Page 9 September 2005 AMS Quarterly 9 SCHOLARSHIP AND RESEARCH
Continued from page 8 shareholders. The Center for Services Leadership 29th March 2006 at the Birmingham Business experts from outside the academic world, at Arizona State University is sponsoring a paper School, University of Birmingham. participate in debates or present communications Proceeding Editor competition and special issue on the topic of concerning their professional experience. Each Harlan Spotts "Competing Through Service," which will be This international conference seeks to engender the author participates throughout the whole seminar, Western New England College published in the Journal of Retailing in 2006. advancement of knowledge about brand where friendliness and informality are part of the School of Business Professor Ruth N. Bolton, W. P. Carey Chair in management amongst scholars by disseminating tradition, greatly enhanced by the beautiful setting Box 5233 Marketing, W. P. Carey School of Business, new research and through encouraging the of the seminar in a Mediterranean seashore 1215 Wilbraham Road Arizona State University will be the Special Issue evolution of new research themes. It also aims to environment. Springfield, MA 01119 USA Co-Editor with Dhruv Grewal and Michael Levy, narrow the gap between academics and Phone: 413-782-1280 Email: [email protected] Babson College, the current Co-Editors of the practitioners by having presentations from In addition to the rich intellectual exchange, the Journal of Retailing. internationally renowned practitioners whose conference provides a visit to the magnificent and Some possible topics are provided in the following significant seminar experience is regarded as being the car-free Porquerolles Island, and a special list, which is not intended to be exhaustive. at the leading edge of application. Mediterranean dinner. • Financial returns from superior services Guidelines for Submitting strategies. This thought provoking conference will open with The Institut d'Administration des Entreprises (IAE) Manuscripts and Special • Impact of technology on service organizations. a think piece from one of the practitioners which hosts the Research Seminar. It is one of the leading • Co-production and self-service delivery will be followed by a conference dinner to public University Business Schools in France. The Session Proposals mechanisms. encourage discussion of new ideas and networking. IAE of Aix-en-Provence was the very first school • Service recovery strategies and tactics. Throughout the second day, there will be parallel in Europe - in 1979 - to introduce a one-year All manuscripts and special session proposals • Services as a source of sustainable competitive tracks for academic papers, interspaced with a few graduate program in the management of services. are to be submitted by email as attached advantage. plenary think pieces from senior practitioners, "word.doc" files to the appropriate track chair. • The role of the customer in service operations. including John Allert, Chief Operations Officer and Manuscripts should follow the Journal of the • Understanding customers' service experiences Director of Consulting at Interbrand, London. The The objective of the 2006 International Research Academy of Marketing Science style guidelines over time. conference will conclude with a forum regarding Seminar in Service Management is to expand and (found at http://www.j-ams.org). Papers should not • Service networks and supply chains. the future research agenda for brand management. improve our understanding of problems related to exceed 20 pages in total length including all • Strategic innovation through new services. service activities. In pursuit of this objective, the exhibits and references. On the cover, be sure to • Creating a service culture. Papers on any aspect of brand management are Scientific Committee and the Seminar include the title of the paper, names and affiliations • Service branding. invited. Information regarding the submission of Coordinators seek to bring together scholars and of the each author, and complete contact • Enterprises reinventing themselves as service papers and formatting instructions will be available experts in marketing, operations, human resources information for the contact author (surface mail organizations. at http://business.bham.ac.uk/crbm. Deadline for management, economics and strategy. address, email address, fax, and phone number). • The role of service in building relationships. papers is 4th November 2005. All papers will be Important Note: It is against AMS policy to • Developing retailer reputation around customer refereed and authors will be notified early in We are looking out once again this year for submit the same paper or special session proposal service or new services January 2006. interdisciplinary papers ; empirical and theoretical to multiple tracks. • Business practices at the intersection of retailing papers addressing issues relevant to service Manuscripts will be double blind reviewed. Please and services. After the conference, authors may wish to refine businesses are invited for review. Conference do not identify authors in the paper beyond the The winning papers will receive an award of their paper and submit it for refereeing to a Special participants interested in presenting their ideas to cover page. All authors of papers presented must $3000, and three papers deserving honorable Issue of the European Journal of Marketing which peers from other disciplines and in learning from be members in good standing of the Academy of mention will receive $1000. In addition, each will be associated with this event. cross-disciplinary discussions and debates are also Marketing Science at the time of the conference. award will include an invitation for the paper to be sought. Cross-disciplinary interest can be created Upon acceptance, the author(s) agree to: (a) release presented at a special CSL conference on Further details are available at in many ways, with some examples being : the copyright to the Academy of Marketing "Competing Through Service" (with http://business.bham.ac.uk/crbm. Questions Science unless they choose to publish only an complimentary airfare and conference registration) regarding the conference should be addressed to - by questioning the assumptions or findings of abstract; (b) return the manuscript in correct format that will coincide with the publication of the the Conference Chair, Professor Leslie de other disciplines ; in a timely fashion to the Proceedings Editor; and special issue. Papers should be electronically Chernatony (please send email to: - by identifying issues that cut across several (c) have at least one author appear at the submitted to the Journal of Retailing by August 15, [email protected]). disciplines ; conference to present the paper. Any accepted 2005, with a cover letter indicating that the paper - by introducing new methodologies, concepts manuscripts not presented at the conference will is intended for the special issue. See and/or research findings to other disciplines. not be published in the AMS Proceedings. It is www.babson.edu/jr for details of submission v ultimately the author's responsibility to see that any guidelines. The Center for Services Leadership at The Scientific Committee and Seminar paper accepted for publication is provided to the Arizona State University (ASU) advances thought Coordinators will evaluate the different Proceedings Editor and your track chair on time leadership in the field of services marketing and contributions. and in the proper format. If you have not received management. Based at ASU's W. P. Carey School CALL FOR PAPERS an official confirmation that an accepted paper is in of Business, the CSL was established in 1985 and Submissions are encouraged on the following production by April 1, 2006, you should contact is supported by a roster of over 40 member suggested, but not exclusive, topics : the Proceedings Editor immediately. All corporations, including IBM, Marriott 9th INTERNATIONAL manuscripts accepted for publication must be International, Southwest Airlines, SAP, Harrah's RESEARCH SEMINAR IN SERVICE MARKETING submitted to the Proceedings Editor electronically Entertainment, American Express, Harley Professor Dwayne GREMLER via email, formatted according to the 2006 AMS Davidson and the Mayo Clinic. The Center SERVICE MANAGEMENT - E-service Proceedings style guidelines (which will be leverages its research and educational efforts to - Customer Relationship Management supplied to you upon acceptance), maintaining 5- merge scholarship and practice and thereby La Londe les Maures, France May 30 & 31, - Assessment and/or improvement of service page limit. Each additional page is charged at $50. advance understanding of "competing through June 1 & 2, 2006 quality/customer satisfaction This must be paid when you submit the final service." Its contributions come from ASU - Customer evaluation of technology-based manuscript to the Proceedings Editor. marketing faculty and a global network of fellows MARKETING, STRATEGY, ECONOMICS, delivery systems Special session proposals should be submitted by and scholars, business partners and alliance OPERATIONS & HUMAN RESOURCES : - Financial implications improving service delivery email as attached "word.doc" files to the relationships. The CSL's activities, led by INSIGHTS ON SERVICE ACTIVITIES - Importance of service (relative to product and appropriate track chair. They should contain a 100- executive director Stephen Brown and academic price) : word bio of each speaker, a one-page description director Mary Jo Bitner, are wide-ranging and Scientific Committee : - on perceived value of the session, and a one-page description of each support services-related academic research and Professor David BOWEN - Thunderbird, The - on customer loyalty presentation. Special session proposals will be conferences, as well as executive and graduate Garvin School of International Management, USA - in end-consumer markets reviewed, and those rated as highest quality and student education. For more information, visit Professor Bo EDVARDSSON - Service Research - in business-to-business markets most in keeping with the conference theme will be http://www.wpcarey.asu.edu/csl Center, Karlstad, Sweden - B to B services accepted for presentation. Professor Pierre EIGLIER - IAE of Aix en - Service management in manufacturing Special Issue Co-Editors: Provence, France - Service encounter Summary of AMS Awards: W. P. Carey Chair in Marketing Professor Dwayne GREMLER - Bowling Green - Measurement and methodological issues in Jane K. Fenyo Student Paper Competition - all W. P. Carey School of Business State University, USA services student papers are eligible. Arizona State University - New Service Development" M.Wayne Delozier Best Conference Paper - all PO BOX 874106 - Customer Involvement in Service Innovation papers eligible. Tempe, Arizona 85287-4106 Seminar Coordinators : Stanley C. Hollander Best Retailing Paper Phone: (480) 965-2322 Sylvie LLOSA*, Valérie MATHIEU** & Chiara SERVICE OPERATIONS Competition - all services and retailing papers are Email : [email protected] ORSINGHER*** Professor Pierre EIGLIER eligible. *of the University of Saint-Etienne, France - Network management William R. Darden Award - Best Research Professor Dhryuv Grewal **of the IAE of Aix en Provence, France - Design, management and/or evaluation of : Methodology Paper - papers demonstrating Toyata Chair of Commerce & Electronic Business *** of the University of Bologna, Italy - servicescapes outstanding research methods. Co-Editor, Jouranl of Retailing - service guarantees; AMS Outstanding Marketing Teachers' Award Babson College Deadline for receipt of manuscripts - service recovery systems Competition Sponsored by South-Western College Babson Park, MA 02457 JANUARY 15, 2006 - self-service systems Publishing and Lamb, Hair, & McDaniel - selected Phone: 781-239-3902 Notification to authors - Comparing consumer attitudes towards new by the AMS Board of Governors. Contact: Jill S. Email: [email protected] MARCH 1, 2006 technologies and traditional retail services Attaway, Illinois State University, Box 5590, - Integrating new technologies into service delivery Normal, IL 61790-5590. Phone: 309/438-2935. Propfessor Michael Levy systems Email: [email protected]. Charles Reyolds Professor of Marketing INSTITUT D'ADMINISTRATION DES - mpact of technology on service design, service Mary Kay Doctoral Dissertation Award - see above Co-Ediotr, Journal of Retailing ENTREPRISES processes and management for details. Babson College Clos Guiot Puyricard - BP 30063 - 13099 AIX EN - New service development Outstanding Selling and Sales Management Papers Babson Park, VA 02457 PROVENCE CEDEX 02 - Outsourcing of service - invited for further review at JPSSM. Phone: 781-239-5326 E-mail : [email protected] - Managing e-services Email: [email protected] GSM : ++33 (0)608 84 16 90 - Phone/Fax : ++33 (0)467 18 99 87 HUMAN RESOURCES CHALLENGES v Professor David BOWEN v The first International Research Seminar in - Team approaches to service delivery Service Management was held in 1990, with the - Internal service delivery Call For Papers explicit aim of overcoming traditional boundaries - Selection/training/evaluation or rewarding of CALL FOR PAPERS between operations management, human resources customer contact personnel Special Issue of the Journal of management and marketing, three disciplines so - Motivation, compensation, empowerment of Retailing on "Competing Thought Leaders International intertwined when dealing with services. 2006 will customer service employees bring round the ninth edition of the seminar. By - Cross-cultural issues in service Through Service" Conference on Brand enabling thorough and fruitful exchange between - Job design for customer contact workers Management some hundred or so participants from more than - The HRM implications of information technology Sponsored by the Center for fifteen different countries, this formula has proved applications in service delivery Services Leadership 28-29th March 2006 itself. - Creation and management of a service climate The Birmingham Business School and culture two competitive sessions Marketing scientists and practitioners have devoted University of Birmingham, UK Only are opened and each - The effect of HRM systems on firm's considerable attention to services marketing author has forty five minutes to present the paper performance strategies and tactics. Recently, their attention has and to discuss constructively with the room. All the - Employees' role in creating an organization's intensified with the dual realization that all Building on its successful brand management leading universities from all over the world have service climate businesses are service businesses and that seminars and conferences in the past, the Centre sent participants - confirmed researchers or - Effective service leadership "competing through service" provides a new for Research in Brand Marketing will host another beginners - who, by their active presence, formed - State-of-the-art Human Resource Management perspective for organizations that are striving to international conference on brand management in or consolidated a web to exchange their findings. practices Continued page 10 create value for customers and capture value for 2006. The conference will take place from 28th to At each session, not only academics, but also 10 AMS Quarterly Volume 6 SCHOLARSHIP AND RESEARCH
Continued from page 9 The Seminar starts early on Tuesday evening (May Professor Joseph F. Hair, Kennesaw State Marketing to Children/Family Decision Making 30th) , when a friendly " get together " is organized University, 1000 Chastain Road, Kennesaw, : Professor Chankon Kim, Dept. of Marketing, ECONOMY AND STRATEGY to enable old friends to catch up on their latest Georgia 30144 USA, [email protected] St. Mary's University, Halifax, Nova Scotia, Professor Bo EDVARDSSON news and new acquaintances to get to know each For more Information Contact: Canada B3H 3C3, [email protected], Tel: : - Globalization of services other informally before the actual seminar gets Dr. Kyung Hoon Kim, Executive Secretary, (902) 420-5801, Fax: (902) 420-5112 - Service network, alliances, outsourcing under way. The meeting ends mid-afternoon on the Korean Academy of Marketing Science, and - Rental/Access services Friday after lunch and a short round-up of the Professor, Changwon National University, 9 Sales Management : Professor Bulent Menguc, - Productivity improvement themes debated. Sarimdong Changwon, Gyeongnam Korea, Tel: Dept. of Marketing, Brock University, St. - Branding strategy This event offers special lodgings for families +82-55-279-7377, Fax: +82-55-263-9096, Catherines, ON Canada L2S 3A1, - Relationship challenge accompanying participants. There is also the [email protected] [email protected], Tel: 905-688-5550 x5074, - Competitive and strategic analysis possibility of arriving before and/or leaving after Fax: 905-984-4188 - Services and the public sector the conference. However the number of apartments To submit a paper, special session proposal or to - Services and economic trend is limited, so we advise you to reserve as early as participate otherwise, contact the appropriate Retailing: Professor Youn-Kyung Kim, Dept. of - Service in manufacturing possible so you are not disappointed. program manager listed below: Consumer Services Management, University of - Pricing Tennessee, Knoxville, TN 37996-1911 USA, - Concentration, market structures TRANSPORT PROGRAM TRACKS & TRACK CHAIRS [email protected], Tel: (865) 974-1025, Fax: (865) - Managing service in mature industries You will find detailed information on 974-5236. - Utilities services transportation and a map on the Agelonde Web Site : http://www.agelonde.com Cross-Cultural Direct Marketing and E- Commerce : Professor Shintaro Okazaki, Dept. Marketing to Ethnic Minorities : Professor PRESENTATION AND We warmly suggest that you arrive at TOULON of Finance and Marketing Research, College of John Stanton, School of Marketing and SUBMISSION OF PAPERS (railway station or airport), since this is the most Economics and Business Administration , International Business, University of Western convenient and nearest to the campus. Autonomous University of Madrid, C/ Francisco Sydney, Locked Bag 1797, Penrith South DC, The IAE of Aix-en-Provence calls for original Tomas y Valiente, 5, Campus Universitario de NSW 1797, Australia, [email protected], Tel: papers (of course, authors being free to publish Access from Nice or Marseilles is via the toll Cantoblanco, 28049 - Madrid, Spain, +82-2-9852-4140, Fax: +82-2-4620-3787 subsequently their communication in any motor-way and takes about 90 minutes. [email protected], Tel: +34 91-497-3552, Fax: journal of their choice), written in English or in +34 91-497-8725 Marketing in International Finance : Professor French. However, the majority of attendees not If you require help with special travel Hanjoon Lee, Dept. of Marketing, Western being French speaking, papers are to be arrangements or other information, please contact Fashion Marketing : Professor Eun Ju Ko, Dept. Michigan University, 1903 W Michigan Ave, presented in the English language. Rosemary Calazel by email : rose- Of Clothing and Textiles, College of Human Kalamazoo MI 49008-5433 USA, [email protected] Ecology , Yonsei University [email protected], Tel: (269) 387-6108, Manuscripts are to be no longer than 20 pages, 134 Sinchon-dong, Seodaemun-gu, Seoul, Korea, Fax: (269) 387-6225 including tables, figures and references, and be v [email protected], Tel : +82-2-2123-3109, Fax : typed single-spaced on A4 paper. To help us +82-2-2123-3109 Industrial Marketing : Peter LaPlaca, Industrial provide " presentable " proceedings, we would Marketing Management, 24 Quarry Drive, Suite appreciate use of ARIAL size 12 characters or Advertising and IMC : Professor Michael Jay 201, Vernon, CT 06066-4917, USA, something very similar. References are listed Polonsky, School of Hospitality, Tourism and [email protected], Tel: (860) 875-8017, alphabetically at the end of the text. The first page CALL FOR PAPERS Marketing, Victoria University, Melbourne City Fax: (860) 875-2318 is reserved for the title, the name of the author(s), MC 8001, Australia, [email protected], their address(es), telephone(s) and e-mail(s) and a AMS/KAMS Cultural Tel: (61-3) 9919-4625, Fax: (61-3) 9919-4931 Marketing in General : Professor Jin Yong Lee, brief abstract of the paper (half page maximum). Perspectives in Marketing Department of Business Administration, Seoul Contributions must be sent before JANUARY Tourism Marketing : Professor Choong Ki Lee, National University of Technology, 172, 15, 2006 by e-mail, to : Conference College of Hotel and Tourism Management, Gongreung 2 Dong, Nowon Gu , Seoul, Korea, July 12-15, 2006 Kyunghee University, 1, Hoegi-dong, [email protected], Tel : +82-2-970-6484, Fax : -one of the members of the Scientific Committee, Dongdaemun-gu, Seoul, Korea, [email protected], +82-2-973-1349 chosen by the authors according to the theme of Submission Deadline: Tel : +82-2-961-9430, Fax : +82-2-961-0811 Special Sessions : Professor Joseph F. Hair, the paper AND... January 3, 2006 Kennesaw State University, 1000 Chastain Road, -Rosemary Calazel at the IAE - clearly indicating International Marketing : Professor Tanuja Kennesaw, Georgia 30144 USA, to which Member the paper has been sent. Formerly known as the AMS Multicultural Your text MUST be sent in WORD (or .RTF) Singh, Dept. of Marketing, College of Business, [email protected] Marketing Conference format and be identified as follows : Northern Illinois University, Barsema Hall, Hotel Reservations: Lotte Hotel -Seoul the NAME of FIRST/MAIN AUTHOR and DeKalb, IL 60115-2897 USA, [email protected], Tel: Submission Guidelines: DATE it is sent : http://www.lottehotel.co.kr/english/main.jsp : (815) 753-7967 , Fax: (815) 753-6014 Lamda-15-11-2005.doc orLamda-15-11-2005.rtf President Hotel The 2006 AMS/KAMS Cultural Perspectives in http://www.hotelpresident.co.kr/english/ Marketing Strategy : Professor Goen Chul Shin, Marketing Conference is pleased to have electronic Subsequent papers (if modifications are made) will Dept. of Business Administration, Kyunghee submission for submitting manuscripts. Electronic be sent with the revision date, thereby avoiding all Hosted by the Korean University, 1, Hoegi-dong, Dongdaemun-gu, Seoul, submission should be sent to the appropriate track possible confusion in the final version. Academy of Marketing Science Korea, [email protected], Tel : +82-2-961-0420, chair in the preferred track. A word document Fax : +82-2-965-8004 containing the manuscript should be sent as an SCIENTIFIC COMMITTEE Conference Co- Host: Hanyang University attachment to an e-mail communication. Please be Service Marketing : Professor, Michel Laroche, sure to include complete contact information for Dr. David E. BOWEN Conference Objectives Dept. of Marketing, John Molson School of the contact person. An e-mail response will be sent Thunderbird The Garvin School of International Business, Concordia University, 1550 de to the contact author once the manuscript has been Management Multiculturism continues to be a vital aspect of Maisonneuve Blvd. West, Montreal, Quebec H3G received in a readable format by the track chair. All The G. Robert & Katherine Herberger Chair in global marketing that affects consumers and 1M8, Canada, [email protected], Tel: communications will then occur electronically. For Global Management businesses around the world. The theme of this (514) 848-2424 ext.2942 , Fax: (514) 848-4502 those who do not have access to e-mail, you may 15249 No. 59th Ave. year's conference is, "The Dynamic Nature of send four hard copies of the manuscript to one of Glendale AZ 85306-6000 USA Cultural Perspectives in Marketing." This theme Brand Equity : Professor Chan Su Park, College the appropriate track chairs. Phone : ++1 602-978-7037 emphasizes the need for educators and business of Business Administration, Korea University, Fax : ++1 602 843 6143 leaders to recognize, appreciate, and understand the Anam-dong, Seongbuk-gu, Seoul, Korea, Manuscripts must follow the style guideline of the E-mail :[email protected] significance of different cultures and cross-cultural [email protected], Tel : +82-2-3290-1947, Fax : Journal of the Academy of Marketing Science. business practices, as they affect both domestic and +82-2-922-1380 Manuscripts should not exceed 20 pages total. Professor Bo Edvardsson multinational marketing strategies. The 2006 One-page special session and panel proposals Service Research Center Karistad University AMS/KAMS Cultural Perspectives on Marketing Current Issues in Marketing in China : should be sent directly to the appropriate track SE-651 88 Karistad Sweden Conference offers outstanding opportunities for Professor Patrick Poon, Dept. of Marketing and chair. Submissions will be double-blind reviewed. Phone: ++4670 633 44 78 business leaders and academics to share their International Business, Lingnan University, Tuen Please do not identify any authors in the text of the Fax: ++46 54 83 65 52 insights and learn from the research finding and Mun, Hong Kong, [email protected], Tel: (852) manuscript. E-mail: [email protected] experiences of others. The program chairs 2616-8235, Fax: (852) 2467-3049 welcome participation from all cultures and parts Submission of a manuscript for review indicates Professor Dwayne D. Gremler of the world. We look forward to a stimulating and Bowling Green State University High-Tech/Bio Marketing : Professor Sang- that it or a similar version has not been previously interactive conference. Department of Marketing - College of Business Hoon Kim, College of Business Administration, published or is not under simultaneous review Administration Seoul National University elsewhere. At least one author must be a member Bowling green Venue San 56-1,Sillim-dong, Gwanak-gu, Seoul, Korea, in good standing of the Academy of Marketing OH 43403-0266 USA Seoul, the capital city of Korea, is located in the [email protected], Tel : +82-2-880-6934, Fax : Science or be willing to join the Academy if the Phone: ++1 419 372-0226 middle of the Korean Peninsula between China and +82-2-878-3154 manuscript is accepted. Additionally, a manuscript Fax: ++1 419 372 8062 Japan, the largest consumer markets in Asia. Seoul should be submitted to ONLY one track. E-mail: [email protected] also provides convenient access to the fast-growing Marketing in the EU: Professor Biljana Crnjak- Asian market of 1.8 billion people. The Seoul Karanovic, Dept. of Marketing, Faculty of The conference will accept papers and allow Professor Pierre Eiglier Metropolitan Area has a population of 23 million. Economics, University of Split, Matice hrvatske authors to decide whether to publish the complete Institut d’Administration des Enterprises (IAE) Seoul functions as an "industrial incubator", 31, 21 000 Split, Croatia, [email protected], Tel: paper in the Proceedings or to publish an abstract d’Aix en Provence nurturing information technology & financial +385 21 430 652, Fax: +385 21 430 701. only. Upon acceptance, the author(s) agree to the Clos Guiot Puyricard service industries in Asia. The city lies in a natural following: (a) to release the copyright to the BP 3063 basin, surrounded by a series of mountains and Consumer Behavior : Visiting Professor Aric Academy of Marketing Science and Korean 13099 Aix-en-Provence Cedex 02 France hills, whose grandeur and magnificent scenic Rindfleisch, Dept. of Marketing, Tilburg Academy of Marketing Science unless choosing to Phone: ++33 608 84 16 90 (GSM) beauty make the capital city one of the most University, PO Box 90153, 5000 LE Tilburg, The publish an abstract only, (b) to return the Fax: ++33 467 18 99 87 attractive major cities of the world. With a pleasant Netherlands, [email protected] manuscript (abstract) in correct format (via e-mail E-mail: [email protected] climate, friendly and courteous residents and or diskette) to the Proceedings Editor, and (c) at delicious cuisine, Seoul offers an ideal location for Channels of Distribution: Professor Ikuo least one author will present the manuscript at the any conference. Takahashi, Faculty of Business and Commerce, conference and will pre-register as a condition for LOCATION (http://www.visitseoul.net/english_new/index.htm) Keio University, 2-15-45 Mita, Minato-ku, Tokyo acceptance and publication. Proceedings The Seminar is to be held at the attractive training 108-8345, Japan, [email protected], Tel: guidelines, limitations, and restrictions will be sent and resort compound of the French Telecom called +81-3-3453-4511, Fax: +81-43-462-3652 to authors of accepted papers. "AGELONDE" (Route de l'Argentière - 83250 LA CONFERENCE CO-CHAIRS LONDE LES MAURES - Phone ++33 (0)494 15 Hotel and Restaurant : Professor Kijoon Back, Travelers to Korea: 30 95). Located at La Londe les Maures, a small Dr. Charles R. Taylor John A. Murphy Professor Department of Hotel, Restaurant, Institution, and attractive village resort on the French Riviera Dept. of Marketing Villanova University Villanova, Management and Dietetics, Kansas State Conference attendees from the U.S can contact the (department of the Var, 26 miles from Saint- PA 19085-1678 USA Tel: (610) 519-4386 Fax: University, [email protected], Tel: (782)532- Korean Embassy in Washington D.C. The website Tropez, 70 miles from Nice, 69 miles from (610) 519-5364 [email protected] 2209 , Fax: (785)532-5522 is http://www.koreaembassy.org/. Attendees Marseille), it is not far from the Hyères / Toulon traveling from other destinations, please check Airport, (which provides several daily flights Dr. Junyean Moon, Professor, Dept. of Business with your local consulate offices to determine notably to and from Paris) and the railway station Marketing Education : Professor Ralf Administration, Hanyang University at Ansan, specific travel document requirements. situated at Toulon. AGELONDE is located about Schellhase, Dept. of Marketing, University of 1271 Sa-Dong, Sangnok-Gu, Ansan, Gyeonggi-Do, 200 meters from the beach. It has a gymnasium Applied Sciences Darmstadt, Haardtring 100, and tennis courts. Each participant will have a 426-791, Korea, Tel: +82 31-400-5653, Fax: +82 64295 Darmstadt, Germany, schellhase@fh- separate single room and a number of large studios 31-400-5591, [email protected] darmstadt.de, Tel: +49 6201 876474, Fax: +49 are available for couples (first-come-first served 6201 876475 basis). SPECIAL SESSION CO-CHAIR September 2005 AMS Quarterly 11 SCHOLARSHIP AND RESEARCH Varela Mallou (Santiago de Compostela University, associations, et cetera; INTERNATIONAL JOURNAL OF NONPROFIT CALL FOR PAPERS Spain). * Consumer views or responses to advertising that AND VOLUNTARY SECTOR MARKETING. Review Committee is perceived to be irresponsible; Please email your abstract or full paper (or send Papers will be subject to double blind peer review * Social marketing activities designed to conduce 3 hard copies) to Professor Roger Bennett 8th International Forum on by a panel of academic experts in the field. more responsible behavior by consumers or ([email protected]), Department of The Sciences, Techniques organizations. Business and Service Sector Management, London Deadlines The review process will be double blind, with at Metropolitan University, 84 Moorgate, London and Art The deadline for submission of papers is least three referees (of which at least one is a EC2M 6SQ, by 31st December 2005. For full papers authors should if possible restrict September 30th 2005. Acceptance, rejection or regular referee for Journal of Advertising) Applied to Marketing. Academy the length of their papers to 30 pages (double suggested modifications of papers will be notified reviewing each manuscript. The guidelines to spaced using Times New Roman 11 font) and Profession to the authors before October 20th 2005. The authors for manuscripts can be found at excluding references. Abstracts should not registration form and registration fee should be http://www.bus.iastate.edu/JoA/contributor_info.as normally exceed 3 pages, excluding references. received before November 10th. p. All submissions should have a cover sheet that Faculty of Economics and includes the following information: Keynote Speakers Submissions 1) contact person's name, title, institutional Business Sciences Two keynote speakers will address the 8th (electronic copies-as e-mail attachments-are affiliation, mailing address, email address, Complutense University of International Forum. preferred, but hard copies are acceptable) or phone number and fax number; questions regarding the suitability of manuscripts 2) title of paper; Madrid Advance Programme should be sent to both guest editors. 3) authors' names, titles and institutional November 24th-25th 2005 Thursday 24th November, 2005 affiliations. Registration 11.00 -13.00 GUEST EDITORS Authors should avoid revealing the identity of Welcome lunch 13.15 -14.15 Michael R. Hyman themselves or their affiliations in the body of the Objective and subjects Start Forum 15.00 Professor of Marketing paper. All papers will be subjected to formal Friday 25th Novmber, 2005 New Mexico State University double blind review. Conference continuation 0.900-13.00 College of Business Fees: The following fees will cover attendance at This Forum is a meeting point for professors and all sessions, refreshments, lunch, and a copy of the Lunch 13.15-14.15 Box 30001, Dept. 5280 researchers related to marketing activities. It is also workshop proceedings. open to all those researchers in any area of Conference Continuation 15.00 Las Cruces NM 88003-8001 USA knowledge who through their work and Forum dinner 21.30 Phone: (505) 646-5238 • Academy of Marketing members £50.00 contributions can favour the development and the Fax: (505) 646-1498 • Participants who are not members of the advancement of marketing as a science, as a Registration Fee Email: [email protected] Academy of Marketing £70.00 technique or as an art. The Forum fee for those presenting papers and for • Full time Ph.D/M.Phil. students who are The papers can be oriented towards investigations those that wish to simply attend the Forum, is 180 Michael jay Polonsky members of the Academy of Marketing £30.00 and theories that are related to or can be applied to Euro. This fee will include the Forum Proceedings, melbourne Airport Chair in Marketing • Full time Ph.D/M.Phil. students who are not marketing. They can originate in any of the admission to all sessions, lunches, last day dinner Victoria University members of the Academy of Marketing £40.00 disciplines, such as: economics, sociology, and morning and afternoon coffees and PO Box 14428 The workshop itself will be held in London psychology, anthropology, philosophy, refreshments. The fee should be forwarded by bank melbourne City MC 8001 Australia Metropolitan's Graduate Centre (a building mathematics, law, etc. Contributions related to the transfer to: Caja Madrid, account "Fundación Phone: (61-3) 9688-4625 designed by the internationally renowned architect following issues are welcome. General Universidad Complutense", Nº 2038-1735- Fax: (61-3) 9688-4931 Daniel Liebeskind), London North Campus, 166- 220 Holloway Road, London N7 8DB. For further Marketing areas: Brand policy and strategy; 91-6000402693 (IBAN: ES90 2038 1735 9160 Email: [email protected] 0040 2693) mentioning the reference: 8th Special Issue Announcement information on the Liebeskind building please Marketing communications; Pricing policy; visit: Consumer behaviour; Marketing ethics; Product International Forum. The sender must pay any The Journal of Marketing Theory and Practice is charges for the transfer. pleased to announce a special issue on www.londonmet.ac.uk/news/buildings/graduate- innovation; Direct marketing; Marketing and centre.cfm. ecological issues; Relationship marketing; The above webpage contains a link to the full Hotel Accommodation Distribution channels; Marketing models and brochure describing and illustrating this important theory; Sales and sales Management; Globalisation Hotel accommodation is not included in the Forum v new architectural innovation. of markets; Marketing on the Internet; Services fee. Our travel agency have secured reduced rates marketing; Industrial marketing; Marketing at three hotels and we would like to advise you to research; Social marketing; International book early: CALL FOR v marketing; Marketing strategy; Travel and tourism marketing Hotel Tirol CONTRIBUTIONS Related areas: Business and Economics Marques de Urquijo, 4 THE NONPROFIT AND ARTS / HERITAGE GLOBALIZATION Education; Management Information System; Single & double room 90 euros. MARKETING SPECIAL INTEREST GROUPS General Business Research; Organisational AND ITS Behaviour; Human Resources Management; Small Hotel NH alberto aquilera OF THE ACADEMY OF MARKETING ARE and Medium Size Companies; Knowledge Alberto aguilera, 18 PLEASED TO ANNOUNCE THEIR FIRST CHALLENGES TO Management and Innovation; Strategic Single romm 90 euros, double room 105,5 euros. JOINT WORKSHOP, WHICH WILL BE Management Policy; Internationalisation; Tourism The rate includes breakfast and VAT HOSTED BY LONDON METROPOLITAN MARKETING Planning and Management UNIVERSITY ON WEDNESDAY 15 MARCH Hotel NH Arguelles 2006. Globalization is emerging as an important issue facing firms in the U.S. and abroad. The goal of Guidelines for Contributors of Papers Vallehermoso, 65 Single room 90 euros, double room 105,5 euros. The event is intended to provide an innovative and this special issue of the Journal of Marketing Papers must be written in English or Spanish with Theory and Practice is to encourage research on a maximum length of 12 pages excluding the title The rate includes breadfast and VAT interactive forum for the exchange and exploration of emerging ideas in the nonprofit and arts / Globalization and its Challenges to Marketing. page, single spaced in 10pt Times New Roman, Theoretical (conceptual) and empirical manuscripts with 2.5 cm. or 1 inch margins. The title page must Reservations must be made through the travel heritage marketing domain. Papers are invited in any of the following areas: are welcomed. The aim of this special issue is to contain: Title, Author(s), Affiliation(s) and show agency "El Corte Inglés", phone: 34-91.3943505 - expand the theoretical base as well as practical contact details at the bottom of the page. The first Fax: 34-91.3943330- e-mail: [email protected] • Arts Marketing applications of globalization. Manuscripts dealing page must carry in its top half the Title of the paper Other information can be founded in the with ideas, concepts, and practices from other Website: www.ucm.es/info/forumint • Heritage Marketing (without the author(s) names), an Abstract in no • Social Marketing academic disciplines are also welcomed. Besides more than 100 words and a statement that the • Marketing of Healthcare Organisations having a managerial implication, papers will be submission contains original work which has not v • Fundraising assessed on the basis of providing new insights been presented or published elsewhere. The • Advertising and Promotion for Arts or Nonprofit into the global marketing theory and practices. dissertation text should start in the bottom half of Organisations Topics of particular interest for the special the page. • Issues in Cultural Consumption: Festivals, issue on the Challenges of Globalization include, Papers should be sent preferentially by e-mail or CALL FOR PAPERS Concert Performances, the Internet but are not limited to: on diskette/CD in Microsoft Word for Windows • Branding and Positioning for Arts or Nonprofit ·• How globalization may influence the (Version 6 or higher) before September 30th 2005 JOURNAL OF ADVERTISING Organisations standardization of international marketing to: RESPONSIBILITY IN ADVERTISING- • Celebrity Endorsement, Sponsorship and Product Placement in Arts and Cultural Settings strategies. Dr. Enrique Ortega MULTIPLE PERSPECTIVES · Telephone: (+34)-91.3942309 DUE DATE: MONDAY JANUARY 9th 2006 • Cause Related Marketing • Campaigning and Lobbying • How changes and developments in Faculty of CC.EE. Fax: (+34)913942423 communication and information technology may 8th International Forum Increasingly, responsible and ethical business • Marketing of Religious Organisations • Cultural Franchising, Co-branding and other influence the coordination of firms' worldwide e-mail: [email protected] practice is expected across stakeholder groups. Forms of Business/Cultural Sector Interaction operations. Campus de Somosaguas This growing expectation has arisen for several • Database Marketing http: www.ucm.es/info/forumint reasons. • Retailing and Merchandising Operations for Arts ·• The role of regional trading blocs in 28223 Pozuelo de Alarcón (Madrid)- Spain * Consumers expect organizations to behave in a or Nonprofit Organisations strengthening an organization's competitiveness The number of authors of each paper must not responsible fashion and they want to be informed • Corporate Philanthropy at a global level. exceed three. Acceptance of a paper means that at about these behaviors. * Concurrent with more • Social Entrepreneurship least one of the authors must pay the inscription frequent reporting on irresponsible business The above are not intended to be exclusive ·• How country-based environmental diversity fee and present the paper at the Forum. The practices in the news media, businesses however and submissions involving any other influences the development of a global duration of the dissertation will be 20 minutes increasingly realize that adopting more responsible relevant topic in the arts or nonprofit marketing marketing strategy and process. maximum. Interpreters will provide simultaneous practices can affect positive organizational domain will be welcome. ·• The roles and challenges of global market translation from both English to Spanish and outcomes. * Public policy makers, both nationally The event is designed to offer considerably research (qualitative and quantitative, and the Spanish to English. Those wishing to participate in and globally, recognize their expanding role in more to participants than the conventional conference format in that, as well as presenting Internet as a tool in this research task) for the Forum without presenting a paper will be protecting consumers and society from potentially developing effective global marketing strategies. welcomed. harmful practices. papers and attending the presentations of other Manuscripts submitted for the special issue researchers, attendees will have the opportunity to join one or more of three CONTEMPORARY • The role of the Internet in assisting global firms Organisation should consider the issue of responsibility from in the development of a global distribution and Forum Chairman: Dr. Enrique Ortega Martínez; multiple stakeholder perspectives: consumer, RESEARCH ISSUES SEMINARS pertinent to the nonprofit and arts / heritage marketing fields. market entry strategy. Forum Secretary: Dr. Ladislao González Ruiz; business, public policy, and society/macro. • Seminar 1 will be facilitated by Professor Adrian · Members: Dr. José Antonio Puelles Pérez; Dr. Manuscripts that focus on one stakeholder group Sargeant and will explore opportunities and pitfalls • The universal and/or culturally bound ethical and Miguel Martín Dávila; Dr. Enrique Pérez del should include an explicit, integrated discussion of for publishing in the nonprofit and arts marketing moral conduct that may impact an organization's Campo; Dr. Francisco Cobo Quesada; Dra. María implications to non-focal stakeholders. area. globalization efforts. Puelles Gallo The extant literature has taken various • Seminar 2 will be facilitated by Professor Roger perspectives on and research approaches to Bennett and will offer a non-technical 'beginner's Submission Information Scientific Commitee examining responsibility in advertising. Many guide' to the use of partial least squares as a Dr. Enrique Ortega Martínez (Complutense diverse topics are, therefore, suitable for the special structural equation modelling technique. Editors of this special issue of The Journal of University, Spain), Dr. Javier Casares Ripoll issue. These topics include, but are not limited to, • Seminar 3 will be facilitated by Ms Debbie Marketing Theory and Practice are Ben Oumlil (Complutense University, Spain), Dr. Ladislao the following possibilities: Holley and will examine the very latest and C.P. Rao. Papers are due by September 15, González Ruiz (Complutense University, Spain), developments in qualitative interviewing methods. 2005. Authors should submit four (4) copies of their papers (electronic submission is strongly Dr. Phillip J. Kitchen (Hull University, UK), Dr. Authors may submit either a full paper or an * How organizations integrate social and ethical encouraged, preferably in MSWord) to: Giuseppe Loy Puddu (L. Bocconi University, issues into advertising strategy and tactics; abstract of their intended paper. Abstracts and papers will be made available at A. Ben Oumlil Italy), Dr. Miguel Martín Dávila (Complutense * Consumer views or responses to organizational Department of Management & Marketing University, Spain), Dr. Douglas Pearce (Victoria activities that communicate responsible behavior; the event and will be published in workshop proceedings (with ISBN). However, authors will The University of Dayton University, New Zealand), Dr. Enrique Pérez del * Communication strategies for addressing ethical 300 College Park Campo (Rey Juan Carlos University, Spain), Dr. and social problems; NOT be expected to surrender copyright, and thus will be free to publish their papers elsewhere. Dayton, Ohio 45469-2271 U.S.A. José A. Puelles Pérez (Complutense University, * National or international regulation of advertising Authors of selected papers will be encouraged to E-mail: [email protected] Spain), Dr. Miguel A. Troitiño Vinuesa related to social and ethical activities by revise their manuscripts with a view to submitting (Complutense University, Spain), Dr. José A. governments, international bodies, industry them for consideration for publication in the 12 AMS Quarterly Volume 6 THOUGHTS AND COMMENTS
With the proliferation of journals and Internet audience members. ALITERATES' data bases to find materials, people gather In his 1976 black comedy movie, "Network," OUTSOURCING literature like gathering a harvest, with a Paddy Chayefsky envisioned a world in which SCHOLARSHIP reference list generated even though the articles news editors would not give people what they INNOVATION: A often are not read. Citations are made of other need to know, but instead, what the audience As editor of Journal of Consumer Affairs, about TRUE NIGHTMARE citations, complete with incorrect spellings of wants to know, assuming that those people in the once a week we receive an email that the author probably considers a submission to the journal. I names if they were in the original list. Additional audience were members of demographic groups Marketing Controversy #1 call them my spam submissions; I no longer open citations are gratuitously tossed in because the targeted by advertisers. Supposedly, the movie the attachments and rarely do I reply. They are author is afraid that a journal referee might not gave us a nightmare world, but marketing driven During my long professional career America has usually from overseas, with an often-repeated see his or her favorite article listed in the news is the modern reality. Today, if it isn't hot endured many international challenges. terse cover note in something approaching Pidgin references. Of course, this problem is not new, and popular it might not be covered. The once- In the 1970s, 1980s and at the beginning of the English: "I hear much of you publication. Pleas nor is it created by the Internet, though it could popular format of all-news radio has given way 1990s we survived a tremendous Japanese consider this submission manuscript for you be credited with exacerbating the problem. to talk radio and all-sports stations. challenge. Early on we counteracted the USSR journal" (sic). My problem is not the language The job of a professor once meant "thinking When former football hero and media star O.J. scientific discoveries such as Sputnik by putting abuse. As a person who is only monolingual, I for a living," but with modern pressures for Simpson was on trial for murder, the channels much needed resources into education. We did have the highest regard for people who are able output, measurements of productivity and other were all O.J. all the time, bumping most other extremely well. to speak or write in a second language, no matter counting what research was done, there is no information off the screen in the process. And At the dawn of the 21st century we are facing a how weak their proficiency. Yet even allowing for longer time at a research university to simply their ratings went up. Just prior to the September new type of challenge China and India are the typist's paraphasia that afflicts everyone who discuss ideas or for faculty to have intellectual 11, 2001, terrorists attacks, the news networks presenting us with. These two countries are has ever sent an email, the senders must not have discussions that do not lead to published research were consumed with the disappearance of a heard much of the journal, since they had not offering highly qualified work forces at very low articles. Ideas are too abstract and no one can Congressional intern romantically linked to her prices and are making American companies followed the most basic directions of the measure what is thought. married politician supervisor. More recently, one manuscript guidelines at our web site that do not outsource. The basic concern for deciding which articles man's trial for killing his pregnant wife have a process in place for email submissions. Although with some adjustments we could We accepted less than 20 percent of the are published should be "What did this study add dominated the news on all channels, to the counteract some manufacturing and some service manuscripts properly submitted in the past couple to our knowledge and understanding about an exclusion of coverage of similar homicides or outsourcing, currently a new type of outsourcing is years. Yet as I compose letters to authors, or as interesting and important question?" Research is even other news events of potentially greater emerging: outsourcing of innovation. recent doctoral graduates ask me about the hot not merely data collection. Fortunately, more and import. In the U.S., coverage of international We manage to cope with the challenges from the topic areas they think the editors would prefer to more JCA manuscript referees are asking this news is minimal, as is economic news or USSR first and Japan later on because we learned see for new papers, it is easy to start thinking of question of the authors, yet there remain a anything requiring discussion, explanation and to put much resources into research and the spam submissions. plethora of manuscript submissions for which the nuance. In the early days of the 2000 Presidential development - R&D. For years scientists and After all, the hopeful authors for whom authors did not see this as an important item to election, a reporter gave a pop quiz of sorts to researchers compared the U.S. and Japanese English literacy is not among their talents are not address. Or worse, the authors feel that data candidate George W. Bush and he was unable to industrial activities and concluded that the the most vexing difficulty we face. It would be collections should become important just because provide a clear understanding of other countries Japanese have superiority in improving the nice if more so-called scholars of consumer no one has done it or that it is inherently or their leaders. But then, he represented the production process and the U.S. has superiority in interests were as willing to read academic interesting just because there exists a plethora of popular mood. Up till the end of 2004, public innovation, that is, creating new products, new journals as much as they like to collect data on citations of those who also studied it. Maybe no opinion polls repeatedly found large percentages services, and finding new solutions to existing the latest hot topic. Unfortunately, and too often, one has done it because it isn't interesting; prior of the U.S. public stating belief in numerous it becomes painfully apparent to both the editor problems. Thus the U.S. maintained its leadership studies could have mined the area unto death. often-repeated talking points on talk radio that for a while. It must be recognized that and our reviewers that the authors appear What types of articles would we like to see had never been supported by the facts. unwilling to read. innovativeness is not something that happens submitted to the journal? We'd like to see more Marketing planning for a product's features is Some just don't read JCA, or so I must think. automatically and left alone the market will be thinking by people who actually read their based on assessing what consumers would We get a number of papers that are bench innovative. On the contrary, the U.S. for many references and less writing in search of an article choose. But marketing shouldn't be applied to rejected without editorial review, simply because decades was the leader in technology. This composed about the latest data pile. everything in society; some parts of public life the paper is inappropriate for the journal. These leadership was built and maintained by References are too important to let the public opinions are most often broad consumer psychology or extraordinary resources allocated to research and Caesar, Terry. 2000. Traveling Through the dictate their content or form. From a societal marketing management papers, surveys or development (R&D). However, recent analysis Boondocks: In and Out of Academic Hierarchy. point of view, sometimes marketing should not experiments focused on how consumers act in the indicates that the U.S. is no longer the leader in Albany, NY: State University of New York Press. dictate the product itself. marketplace with research questions and technology; hence, its innovativeness is slipping. Ramsay, John G. 2002. Hell's Bibliophiles: The In his appearance on the aforementioned CNN implications for business managers. I presume This decline in American innovativeness can be Fifth Way of Looking at an Aliterate. Change, 34 program, the pundits tried to attack Stewart for that they see the word "consumer" in the journal traced to a number of misguided thoughts and (January/February): 51-56. asking soft questions of an important politician title and note that the editor is in a marketing deeds at the national level. Three of these Rojstaczer, Stuart. 1999. Gone for Good: Tales of appearing on the "Daily Show," but Stewart department, so they send us the unaltered paper misguided thoughts and deeds are presented here. University Life After the Golden Age. NY: Oxford pointed out that one of his show's lead-in that was first rejected at Journal of Consumer The first and perhaps the most critical problem University Press. programs features puppets making crank phone Research, Psychology and Marketing, or Journal stems from thinking and acting only within the Smith, Page. 1990. Killing the Spirit: Higher calls. As he said, "You guys are on CNN." And of Advertising. short-run with some dangerous assumptions that in Education in America. NY: Viking. yet, in 2000, as candidates made appearances on And yet, even for some manuscripts that the long-run things will take care of themselves. talk programs that were more social than appropriately deal with consumer issues, Such an orientation has slowly but surely clawed -Herbert Jack Rotfeld, Auburn University, substantive, almost half of young adults reported reviewers' notes to the editor implicitly wonder if itself into the American way of thinking. It started [email protected] that they sometimes got their news on the the author is aliterate. Relevant literature is often around the mid-1980s as we started putting too presidential campaign from the late night comedy listed but not integrated, then apparently ignored much emphasis on the bottom line. This is like talk shows (Meisenheimer 2000). In 2004, many in planning the research or interpreting its worrying about my share of the pizza pie rather people considered "The Daily Show" a news meaning. The cited publications are presented in than the size of the whole pie. It led in the AND A COMEDIAN source, and it often did more to point out political a near checklist form of who said something-or- direction of excessive cost cutting rather than hypocrisy and factual absurdity news than the other on a related topic, more often than not investing. Most recent and dangerous reflection of SHALL SHOW real news programs. overlooking many key papers that could have this orientation is in cutting costs by outsourcing In the early days of broadcasting, news was a strong implications for the research JOURNALISTS innovations. public service. Networks did it for prestige; conceptualization. While in the 1980s and 1990s while Western stations did it because it was indirectly required My desire is to borrow a line often credited to THE WAY corporations were beginning to sell their factories for them to hold a government?granted license the late Truman Capote who denigrated another and farm out manufacturing to enhance their While using the style and format commonly seen and operate in the "public interest." It was not author's new book by saying, "This isn't writing, efficiency, they insisted on keeping important on half-hour news programs, "The Daily Show" expected to make a profit. But now it is a profit it's typing." research and development in-house. But now appears on the appropriately named U.S. cable center in its own right, and this influences the Faculty are to be scholars and educators, but companies such as Dell, Motorola and Philips that television network Comedy Central. The host of decisions of what and how the news might be you don't create scholars by directives for the are known for innovativeness are buying complete the show, Jon Stewart, lists his vocation as covered. News channels want to maximize faculty to publish articles. Deriding most designs of various products from Asian developers comedian, he calls his program "fake news" and ratings. News divisions of broadcast networks or academic research of every discipline, Page just to cut costs and get new products to market the advertising for the program advertising at one stations compete for dominance in the areas Smith (1990) repeatedly described many articles faster as reported in a recent issue of Business time stated, "When news breaks, we fix it!" Yet covered. Despite the boom in television news as written by people seeking to "do research," Week. in the weeks and months leading up to the 2004 channels, broadcast news has become a business rather than any scholarly or academic drive. That The second group of misguided thoughts and Presidential election, numerous major political instead of a service. is unfortunate, but possibly true. deeds stem from a very serious misconception that leaders and candidates, including John Kerry and A century ago, advertising?supported newspapers As former teaching-oriented schools start consumers given tax breaks will spend that money ex-President Clinton, were interviewed on the also derived revenue from political parties or raising research expectations on faculty, or, as in a most efficient way for themselves and for the show. opinion groups. Advertising and marketing plans the historic polytechnic schools outside the U.S. economy. But this is incorrect in both accounts. More notable and itself generating news was did not dictate the news coverage, but rather, a are converted into universities, faculty who never Individual consumers cannot easily relate their Stewart's television appearances on programs political philosophy of the owner. According to did more than run classes must now oversee activities to the economy as a whole nor do they with journalists and political pundits in which he some, that meant more news was covered and a academic research programs to retain their jobs. opt for future as opposed to the present. If, for complained of their failure to cover the actual greater diversity of views were available to the Even before I was JCA editor I was sometimes instance, there was a $40.00 tax break, as an news, or worse, their apparent inability to state public (Baker 1994). But when any news vehicle invited to give a seminar on academic publishing individual I may buy a shirt, have a nice lunch what political claims were true. On a CNN show depends purely on public support and a need for for some of these newly-pressured faculty. I with some colleagues or spend it in a similar alleged to feature discussion, he told the hosts profit maximization, news the people need gets a would always start by saying, "What journals are manner. It is too little to think of the future in "Please Stop. You're killing us," in that the hosts' back seat to what they want to hear. you interested in reading?" They were not terms of retirement or college fund and the like. ideology-driven, often ad hominem, yelling was There still exist a number of hard-working and prepared for the question. They would come to However, imagine a $40 tax break for 50 million often removed from the facts or even from dedicated journalists, but in the modern model of the meetings because they were looking to write people. The total sum of $2 billion will be more substance. Saying he's love to watch a news objectivity, they just report what is said instead of and publish and no one had said that the first step than enough to develop fuel cell technology to discussion program, Stewart said they were trying to point out what is true. The truth is not a was to read academic literature on a regular basis. relieve our society of dependency on fossil fuels, theater, not news, despite their prime-time bias, and objectivity does not make facts But then, the problem is more fundamental or perhaps to develop a vaccine against some schedule on the nation's first 24-hour news irrelevant as the reporter repeats what people are than new research requirements on the research- dreaded disease or develop a super university that network. In other televised meetings with saying. It is unfortunate that a comedian, an inexperienced. Even the weakest of low-prestige would do nothing but generate information for the respected anchors from the major national entertainer, was needed to point out that too many schools always have had their share of committed future and for much needed products or services. networks, he pointed out how too often a news journalists have lost their way. scholars (Caesar 2000). Even the best of schools Similarly if such a sum were to be spent on the show's claims of objectivity impelled the reporter References have had people with a knack for publishing currently much neglected infrastructure, such as to merely repeat politicians' talking points Baker, C. Edwin (1994), Advertising and a journal articles while not reading the papers they roads, bridges, communication systems and the without any consistent effort to present the truth. Democratic Press (Princeton, NJ: Princeton cite. like, the private sector not only will flourish but Politicians in any country are always criticized University Press). A scientist noting that the national pressure for also will become more efficient and will not see for distorting the facts for political gain (e.g. Jevons, Colin and Jane Carroll (2004), "Misusing grade inflation results in science graduates who the need for outsourcing. It is a total mistake Jevons and Carroll 2004), but in theory the news Marketing in Misleading Voters," Journal of do not possess a basic understanding of his work, having such futuristic ideas ignored in favor of media should strive to present the important facts Consumer Marketing, 21 (#5): 299-300. he was not surprised - or should not have been very minor present satisfaction such as a new shirt. that people need to know to limit the citizens Meisenheimer, Sonia (2000) "Gen Y Gets surprised - to find applicants for graduate student The future of a society cannot be shortchanged in from being mislead. Political News From TV and Papers ?? and Leno positions in his lab to be science ignorant favor of the present. However, not so meaningful To a casual observer, consumers can choose from and Letterman," Medill News Service (July 24). (Rojstaczer 1999). By a parallel process, tax breaks are accomplishing just that. a vast and diverse selection of news options. Yet Endnotes aliterates have existed among undergraduates for The third misguided thought and deed is related ratings dictate the options, so it is important to 1. In January 2005, CNN announced that the many years and faculty feel their presence is to cutting scholarship allowances and other grants note what is still not widely available or existing program is canceled. growing (.e.g. Ramsay 2002), with those same to young and talented college students. If the only at the margins. The unfortunate situation is -Herbert Jack Rotfeld, Auburn University, grade inflation pressures ineluctably resulting in society does not generate the brainpower which that despite the plethora of news options in the [email protected] the less-than-scholarly able to get any type of sooner or later would present itself in the form of twenty-first century, or, maybe because of it, degree. Over the years I have met Journalism innovations, it becomes more and more dependent some of the most popular news programs are not majors who do not like to write, or English on outsourcing innovations. That society ends up objective or balanced, or even based on facts, as majors that do not like books, so we should not creating a generation of hamburger-flippers. This the commentators present unending opinion be surprised to find aliterates with doctoral is a very dangerous but certainly a possible threat statements confirming the preexisting beliefs of degrees. for our society. Continued page 13 September 2005 AMS Quarterly 13 POSITION ANNOUNCEMENTS
With our innovativeness gone, we will become a published in the Jacksonville Business Journal. The first appointee to the Arrow Electronics second rate power in the world. A society such as Professorship must have a distinguished Monash’s Department of Marketing is ours is very complex and needs other types of -A. Coskun "Josh" Samli, University of North record of scholarship and practice in Australia’s largest provider of tertiary-level investments and activities to maintain our Florida, [email protected] Logistics and Supply Chain Management. education in marketing. It comprises 50 leadership in creativity. Simplistic solutions such Successful candidates must have an earned full-time academic staff, 15 administrative as tax cuts, budget cuts and attempts to privatize, doctorate and nationally recognized staff, a large number of sessional teaching however functional in the short-run, will do much research and publications in the cited or staff and research assistants. Some 1500 harm to the society in the long-run. We must go WHAT HAPPENED related areas, as well as a continuing record undergraduate students and over 500 back to supporting big-time research and of exceptional teaching and innovation in graduate students are enrolled in development (R&D), high level student support TO OUR the classroom. The candidate should be department-managed degrees. Departmental and particularly regaining our technological edge. able to develop and implement integrated staff teach in a number of other Monash We have done it before and we could do it again. PROCEEDINGS? academic programs in Supply Chain programs. It has the stated research aim of Outsourcing innovation will not do it for us. Management as well as conduct seminars, undertaking and disseminating quality Marketing Controversy #3 conferences and workshops for regional research in marketing through its PhD, -A. Coskun "Josh" Samli, University of North business managers. Preference will be masters and honours programs, with an Florida, [email protected] The reason why marketing as a discipline exists given to candidates who can demonstrate a emphasis on research support for staff. is that it is "instrumental" in creating consumer leadership role in procurement of major value. But what about "Enhancing Knowledge grants. The successful candidate will assume Development in Marketing?" This is the title of Nominations and applications including CV significant responsibilities for key areas of HELP, MY DOCOTOR the AMA Summer Educators' Conference and a sample of scholarly work in Logistics the department’s activities and will be Proceedings that is on a disc. If I were considered and Supply Chain Management and related expected to contribute to teaching in FIRED ME to be a consumer and the AMA proceedings that is areas should be forwarded to: undergraduate, graduate and executive Marketing Controversy #2 on a disc were to be considered a product, it programs, as well as taking a significant certainly did nothing for my professional well- Dr. Robert J. Sanator, Dean, role in leadership of research activities and being. This is the third such disc I received from College of Management involvement in departmental management. A few months ago I received a very strange three separate conferences. I truly believe that Continued from page 12 Long Island University Research and publication are seen as marketing should not be exclusively cost cutting C.W. Post Campus essential for all departments academic staff. letter from my doctor of a number of years. It said rather than consumer value generation. Indeed as 720 Northern Blvd., Brookville, NY 11548 we will no longer serve you. In my amazement Peter Drucker stated: American organizations are Long Island University is an affirmative The appointee will have an outstanding, my first reactions were somewhat humorous. First not in cost cutting business they are in the business action/equal opportunity employer. internationally recognized record of I thought "maybe he thinks I am a Democrat" or of generating consumer value. But, in this case, Minority and women candidates are research in an area of marketing. applicants perhaps he did not fully understand the oath he the shift from hard copies to discs is strictly a cost especially urged to apply. with expertise that would support the took when he finished med school (I hope he did cutting activity rather than generating consumer or department's current research strengths are finish it) which said cure not fire. Subsequently I user value. It is much cheaper and simpler to Assistant Professor particularly encouraged. These areas are: started thinking rather seriously. Now I am a produce a proceedings disc than a hard copy of brands and communications: customer reasonably well-educated researcher and believe proceedings, at the same time one must ask, does of Marketing relationships: marketing performance and actions suggested by a doctor, attorney, counselor this create value for a marketing researcher? Now, reasoning competitive success; retailing and channel or a king must be explained by . In my mind you, I am a research professor and I read a FACULTY POSITION management; marketing and technology; long career as a professor I have worked with lot of research related materials. This includes a non-profit and public sector marketing. The about 30,000 students from all over the world, lot of emphasis on conference proceedings. As I The Marketing Department of the C.W. Post appointee will be an accomplished teacher some of them were MDs. I did not teach them have discussed in this column some years ago, Campus of Long Island University invites and will have proven administrative and medicine, I taught them that all consumers are not conference proceedings are the first and fastest applications for an anticipated tenure-track leadership skills. the same and a general approach "one size fits all" source of current thinking and current research. faculty position starting in September 2004. is not good. Since I did have a few questions and Thus, their contribution to the research activity in The department is seeking a generalist who Remuneration: A competitive package, my doctor did not even listen to them let alone the discipline could be invaluable. However, I can teach a variety of standard including professorial salary and respond reasonably implies that he is a firm dare you to take this disc and do research with it. I undergraduate and graduate courses - superannuation will be negotiable for an believer of one size fits all orientation and that was have a feeling that those who decided to put Marketing Principles, Consumer Behavior outstanding candidate; relocation travel and the reason why I got fired. proceedings on a disc are not particularly involved and Marketing Research, for example - as removal allowances are available. There is no other country in the world that has in using them as part of their research activity. needed. Prior teaching and/or research more knowledge of medicine than the U.S. Much of the time with a hard copy of the focus in one or more of the following areas Selection documentation may be accessed However, the delivery of this medical knowledge proceedings, I would be using multiple articles, is a plus: Advertising, Integrated electronically on the world wide web: in this country is extremely poor. In many third looking at the references cited and determining Communications, International Business, http://www.adm.monash.edu/sss/employme world countries where I have traveled and lectured, common denominators (or lack thereof) or some International Marketing and B2B nt/senior there is much better delivery of medical services. variation of certain facts that may support, nullify Marketing. Successful candidates will have Now I am not a criminal, I did not threaten his life, or may help me to get started on my own research. a record of quality teaching; a demonstrated Confidential inquiries regarding the position but as a consumer what are my rights? In a market But then, I dare you to seriously utilize this disc record of research or strong potential for may be made with Associate Professor Ken economy where every day we hear that "customer for your research activity. Just one article at a research and a completed Ph.D. degree by grant, Acting Head, Department of is king" how is it that the "king" is fired? Having time, unless I spend a lot of time and effort and September 2004. Relevant work experience Marketing, telephone +613 9903 2547, fax doctors who either don't understand the different print the whole thing at my shop. that will tie up is a plus. Rank is open. Salary is +61 3 0003 2974, email needs of different patients or do not simply bother the printer, create frustration on the part of the competitive. [email protected] to acknowledge such an important fact must be faculty, tap into limited paper supplies, and other given an "F" grade for the lack of effort. The activities that have nothing to do with my research The undergraduate and Master's business Further information and particulars of the effort must reflect the quality of service not the activity except disrupting it. degree programs of the C.W. Post Campus application procedure may be obtained from profitability component up front. However, our With the present format I print out my own of Long Island University are AACSB Mr. John Noonan, Manager (Senior medical system, as it stands, is putting profitability article, if I am there, with the copy of the cover of accredited. appointments), Monash University, Victoria ahead of curability. This is very unfortunate the proceedings and perhaps give them to some 3800, Australia, telephone +61 3 9905 because sooner or later it would lead to a consumer colleagues and to the administration. Again, no The C.W. Post campus is one of three major 5904, facsimile +61 3 9905 6857, email revolt. help for my research. The administration looks at campuses of LIU and is located on 308 [email protected] At no time in our history have consumers paid it and says: so who is likely to bother reading this? magnificent acres of the Gold Coast (north so much for so little and coped with such a Who would look for it? Who would find it where? shore) of Long Island, 25 miles from New Applications should reach Mr. Peter confusing medical system. It is totally mind- How will this be utilized for research? How does York City (www.liu.edu). Marshall, Divisional Director, Student and boggling that in a so-called market system this really make a contribution to the discipline and Staff Services, Monash University, Victoria consumers have not been questioning or asking for enhances the school's name and its image? I We will be interviewing at the AMA 2003 3800, australia, no later than Friday, 10 reasons behind anything. They really are not certainly do not have very good answers for these Summer Marketing Educators' Conference December 2004. allowed to do so. It is about time that we develop questions. I may be mistaken but it would also be in August in Chicago. The University is an a system of first, more carefully examining the difficult to get cited in the citation index, even if affirmative action, equal opportunity The university reserves the right to appoint credentials of our doctors and two, evaluate the you were, how would a prospective researcher find employer. by invitation. service that they deliver. Without such a system your piece in the proceedings disc? Frankly I don't everyone is in a risk of being fired. The fact that know of any university libraries that are keeping an To apply, mail, fax, or e-mail a cover letter Monash respects the privacy of your we rejected Mrs. Clinton's medical program air tight collection of these discs that are classified, along with a detailed Curriculum Vita personal information. For more details visit because we may lose our health care giver comes cross referenced and ready for the researcher's including references to: www.privacy.monash.edu.au to mind as travesty and certainly a blow on needs. consumers' inquisitiveness and anxiousness of Frankly, I think we should clearly have hard Dr. P.M. Rao, Chairperson An equal Opportunity Employer EOWA being a part of the decision process. Health copies of proceedings available in the libraries and Department of Marketing Employer of Choice for Women providers must allow the recipients of the service make them available for citation index and other Attention: Ms. rONNIE zAGLIN to be part of the decision making process. cross referencing sources. If this would cost a few LIU/C.W. Post Campus But this is only one part of the problem. It extra dollars I will be willing to pay. Save 720 Northern Blvd. seems that from top to bottom, the American proceedings as a very critical source of information Brookville, NY 11548 medical services system is totally ineffective and is for future researchers. The discipline we will save not getting any better. Receiving bills that we is our own. Without good research the discipline is Phone: 516-299-2143 don't understand and therefore we cannot question in danger and without proceedings good research is Fax: 516-299-3917 but hope that the insurance will pay is a totally more difficult. e-mail: [email protected] confusing system. The forms that we fill out at the doctor's office mostly deal with finances rather -A. Coskun "Josh" Samli, University of North than medical symptoms. If we are fortunate Florida, [email protected] enough to have medical insurance we are led to believe that we are simply underlings and behave v as such. If that behavior is questioned by the doctor, anyone can be heard saying "Help, my doctor fired me." In this case if this is a consumer v MONASH economy consumers don't even know it. Consumer information and consumer education rather than one size fits all orientation must be UNIVERSITY given higher priority for a system that needs some LONG ISLAND major overhaul. It needs to be consumer friendly not health care giver friendly ONLY. UNIVERSITY / C.W. MELBOURNE AUSTRALIA Health care marketing is one of the most important activities in the lives of a somewhat POST CAMPUS Monash University is seeking to appoint an aging population. It is critical to realize that as outstanding scholar as a Professor of entrepreneurs, doctors will think of money-making COLLEGE OF marketing to provide leadership in the procedures. But they need to be dedicated Department of Marketing within the professionals, not businessmen. Our society is in MANAGEMENT university’s Faculty of Business and desperate need to modify and modernize the health Economics. care industry. Doctors perhaps should be like professors salaried rather than independent The Arrow Electronics Based at Monash’s Clayton campus, this is businessmen. So that they would concentrate more Professorship in a new position arising from strong growth on curing rather than profiting. in the department’s activities at the campus, What do you think? Supply Chain Management including the establishment of the new Note: An earlier version of this column was Bachelor of Commerce (Marketing). 12 AMS Quarterly Volume 6
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