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Leyland F. Pitt Dennis F. Culver Emba Alumini Chair of Business Beedie School of Business Simon Fraser University

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Leyland F. Pitt Dennis F. Culver Emba Alumini Chair of Business Beedie School of Business Simon Fraser University CURRICULUM VITAE: LEYLAND F. PITT DENNIS F. CULVER EMBA ALUMINI CHAIR OF BUSINESS BEEDIE SCHOOL OF BUSINESS SIMON FRASER UNIVERSITY PERSONAL DATA SURNAME: Pitt FIRST NAMES: Leyland Frederick BUSINESS ADDRESS: Beedie School of Business, Simon Fraser University, 500 Granville Street Vancouver, BC V6C 1W6, Canada BUSINESS TELEPHONE NUMBER: +1 778 7827712 EMAIL: [email protected] CITIZENSHIP: Australian ACADEMIC QUALIFICATIONS ACADEMIC QUALIFICATIONS AT TERTIARY LEVEL: 1. Bachelor of Commerce (Marketing). (BCom) University of Pretoria, 1973 2. Bachelor of Commerce (Honores)(Marketing). (BCom(Hons.)) University of Pretoria, 1974 3. Master of Business Administration. (MBA) University of Pretoria, 1977 4. Doctor of Commerce. (PhD) in Marketing, University of Pretoria. 1986 5. Master of Commerce, (Business Administration), Rhodes University, 1991 (with distinction) 6. Doctor of Philosophy (PhD) Honoris Causa, Lulea University of Technology, 2009 DISSERTATIONS AND THESES Thesis; MBA, University of Pretoria 1976. "Some aspects of retail security with particular reference to the problem of shoplifting". Thesis for the Master of Commerce degree in Business Administration, Rhodes University 1991. "Applicability of the SERVQUAL Instrument under South African Conditions: An Assessment of Four Situations". (Awarded with distinction) Dissertation for the Doctor of Commerce (PhD) degree in Marketing, University of Pretoria 1985. Thesis title: Marketing in selected non-profit organizations Coursework for PhD Major: Marketing in Non-profit Organizations Minors: Research Methodology; Marketing Research; Marketing Strategy PRESENT POSITION(S) Professor of Marketing, and the Dennis F. Culver EMBA Alumni Chair of Business, Segal Graduate School of Business, Simon Fraser University, 515 West Hastings St, Vancouver BC, V6B 5K3, Canada Also: Fall, 2017 to present, Distinguished Visiting Fellow, Hanken (Swedish School of Economics), Helsinki Finland Fall, 2015, Erskine Fellow, Department of Marketing, University of Canterbury, Christchurch, New Zealand July 2011 to December 2018: Emeritus Professor in Marketing, Department of Business Management, University of Stellenbosch, South Africa 1 From March 2012 to December 2019: Affiliate Professor of Marketing, Department of Industrial Engineering and Management, Royal Institute of Technology, Stockholm, Sweden From January 2005 to December, 2010, Senior Research Fellow, Leeds University Business School, Leeds University, United Kingdom From 2004-2013, Adjunct Professor of Marketing, Rotterdam School of Management. Erasmus Graduate School of Business, P O Box 1738, 3000 DR Rotterdam The Netherlands Associate Member of the Industrial Marketing and e-Commerce PhD Faculty, 2002 to present, University of Technology, Lulea, Sweden OTHER OCCASIONAL ACADEMIC APPOINTMENTS IN RECENT YEARS: Visiting Professor and/or External Examiner to the following institutions Lecturer on the Accelerated Business Program and other executive programs, London Business School, teaching marketing from 1996 to 1998. Visiting Lecturer, Graduate School of Business, Columbia University, New York (teaching on Executive Programs in Marketing Management and also PhD courses in marketing) from 1995 to 1999 Visiting Lecturer, University of Chicago, Chicago, USA (Teaching 2 executive short courses each year on Services Marketing Strategy for The Graham School of Continuing Education Division) From 1993 until 1998 Taught the core Marketing course on the Full-time MBA program, Warwick Business School, University of Warwick, 1999 Part-time Professor, Copenhagen Business School, Denmark, Teaching Marketing Management on the MBA program, 1998 -1999 Associate Member of Faculty, Ecole Nationale Ponts et Chaussees, Paris, France; teaching on the Paris and Shanghai programs (1999-2011) Part-time Professor, Athens Laboratory of Business Administration (ALBA), Vouliagmeni, Athens, Greece. Teaching Consumer Behaviour and Sales Management Electives on MBA Program, from 1997 - 1999 Visiting Professor, teaching Marketing Management on Executive MBA program, King Fahd University of Petroleum and Minerals, Dahran, Saudi Arabia, 2003-2009. Visiting Professor, teaching on Executive and MBA courses, Gordon Institute of Business Science, University of Pretoria, South Africa, 2000-2005 Visiting Professor of Marketing, Tarbiat Modarres University, Tehran, Iran, 2003 Visiting Professor, School of Marketing, Monash University, Melbourne, Australia, 2005-2011 Visiting Scholar, Ehrenberg-Bass Institute, University of South Australia, Adelaide, Australia, November 2015 Visiting Professor, Victoria Business School, Wellington, New Zealand, July 2017 Distinguished Visiting Fellow, Hanken Business School, Helsinki, Finland November 2017 Visiting Professor of Marketing, Deakin University, Melbourne, Australia, November-December 2018 Service to the AcaDemic Community Nominated and Confirmed Governor of the Academy of Marketing Science, May 1998 (RETIRED 2004) Nominated and Confirmed Governor of the Academy of Marketing Science, March 2010-2016 Nominated and Confirmed Governor of the Academy of Marketing Science, March 2016-2022 Editorial BoarD Memberships: Editorships Editor: Journal of Wine Research, since April 2017 Associate Editor: Journal of Advertising Research, since April 2017 Associate Editor: Business Horizons, since January 2017 Associate Editor (from 1998 to 2000), and reviewer, MIS Quarterly, and Acting Associate Editor, 2011 Associate Editor, Database: Advances in Information Systems from 2001 to 2008 Editorial Board Memberships and Reviewing 2 Section Editor, Marketing and Technology: Business Horizons, from January 2011 to December 2016 Member of the Editorial Board and Reviewer: California Management Review (from 2019) Member of the Editorial Board and Reviewer: The Journal of World Business to 2001 Member of the Editorial Board and Reviewer: Academy of Marketing Science Review Member of the Editorial Board and Reviewer: Journal of Service Research Member of the Editorial Board and Reviewer: Journal of Consumer Marketing Member of the Editorial Board and Reviewer: The Service Industries Journal From 1995-2004 Member of the Editorial Board and Reviewer: The International Journal of Advertising to 2012 Member of the Editorial Board and Reviewer: The British Journal of Management From 2004 - 2007 Member of the Editorial Board and Reviewer: Industrial Marketing Management (from 2002 to 2016) Member of the Editorial Board and Reviewer: Marketing Intelligence and Planning Member of the Editorial Board and Reviewer: The Journal of Developmental Entrepreneurship Member of the Editorial Board and Reviewer: The International Journal of Wine Business Research Member of the Editorial Board and Reviewer: The International Journal of Marketing Research Member of the Editorial Board and Reviewer: International Journal of Business and Emerging Markets Member of the Editorial Board and Reviewer: Journal of Marketing Education Member of the Editorial Board and Reviewer: Journal for the Advancement of Marketing Education Member of the Editorial Board and Reviewer: Journal of Financial Services Marketing Member of the Editorial Board and Reviewer: International Journal of Bank Marketing Member of the Editorial Board and Reviewer: Management Online Review Member of the Editorial Board and Reviewer: Southern African Business Review Member of the Editorial Board and Reviewer: South African Journal of Business Management Special Issue Editor: With Emily Treen (2019) Special Issue on Conceptual and Theoretical Contributions in Marketing, Journal of Strategic Marketing (published) With Kirk Plangger, (2017-19) Special Issue on Fake News and Brands, Journal of ProDuct anD BranD Management (published) With Jan Kietzmann and Jeannette Paschen, (2018) Special Issue on Emerging Technologies in Business and Industrial Marketing, Journal of Business anD Industrial Marketing (published) With Jan Kietzmann and Kristina Heinonen, (2018-19) AI and Machine Learning in Services Management, Special Issue: Journal of Services Management With Jan Kietzmann, (2018-19) Special Issue on Computerized Content Analysis Of Online Data – Opportunities For Marketing Scholars And Practitioners, European Journal of Marketing published With Jan Kietzmann, (2018-19) Special Issue on Artificial Intelligence and Machine learning – Implications for the General Manager, Business Horizons (published) With Anjali Bal, (2016-17) Special Issue on Marketing and the Arts, Journal of Public Affairs (18, 2, May 2018) (published) With Ian McCarthy and Marcel Bogers (2015), Journal of Engineering anD Technology Management, Special Issue on Leveraging Users as Innovators (published) With Pierre Berthon, (2015), Business Horizons, Special Issue on Secrecy in Business and Management (published) With Pierre Berthon, (2015) International Journal of Wine Business Research, Special Issue on Luxury Wine Marketing (published) With Pierre Berthon, (2015) Journal of ProDuct anD BranD Management, Special Issue on Products Transforming Products, Customers and Brands (published) With Wade Jarvis, (2015) Journal of General Management, Special Issue on What General Managers Can Learn from the Wine Business, (published) With Jan Kietzmann, (2015) Journal of Marketing EDucation, Special Issue on Simulations in the Marketing Classroom (published) 3 Journal of Financial Services Marketing, 2011, Special Issue on Advertising of Financial Services, 16, 3/4, 171-172 (published) Journal of Consumer Behavior, 2011, Special Issue on Web 2.0, Social Networks
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