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Designing Motion Graphics Video in Increasing Nationalism of Indonesian Youth: a Case Study of Rupiah Banknotes 2016

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Designing Motion Graphics Video in Increasing Nationalism of Indonesian Youth: a Case Study of Rupiah Banknotes 2016 DESIGNING MOTION GRAPHICS VIDEO IN INCREASING NATIONALISM OF INDONESIAN YOUTH: A CASE STUDY OF RUPIAH BANKNOTES 2016 By: YULIA ASHFARINI 009201400085 A thesis presented to the Faculty of Humanities President University In partial fulfillment of the requirements for Bachelor Degree in Department of Communications Major in Visual Communication Design 2018 PANEL OF EXAMINER APPROVAL SHEET i THESIS ADVISER RECOMMENDATION LETTER ii DECLARATION OF ORIGNALITY I declare that this thesis project, entitled “Designing Motion graphics video in increasing the nationalism of Indonesian youth: a case study of Rupiah Banknotes 2016” is, to the best of my knowledge and belief an original piece of work that has not been submitted, either in whole or in part, to another university to obtain a degree. Cikarang, Indonesia Maret 28th 2018 Yulia Ashfarini iii ABSTRACT Nationalism is one forms of love or spirit towards the country. the demeanor of struggle by the heroes is the origin history of the sense of nationalism in Indonesian people. people now dominant receive information of globalization and the globalization with unsuitable globalization for this country is the cause of the waning sense of nationalism in the community, especially the younger generation as the successor of the nation. There are several ways we can do to keep the sense of nationalism to the community especially the younger generation as the successor of the nation. one of them is through the social campaign with to introduce the demeanor of struggle by the heroes to the community that aims to keep and embed the nationalism to them. The researcher choose a study case of rupiah banknote 2016 for this research and the researchers needed a media that can be quickly delivered to the youth generation in developing exemplary and nationalist spirit among them. As per 2017, more than 54% of people in Indonesia accessed the internet and more than 87% people often access social media. In order to deliver the purpose of this research to the target audience, the researcher use motion graphics video as a media that can be delivered via social media. also, to support this research the researcher employs a qualitative research design with case study descriptive method. Keyword: nationalism, motion graphic, national heroes, rupiah banknote, youth iv ACKNOWLEDGEMENTS First and foremost, I have to thank my thesis adviser, Mr. Remandhia Mulcki, S.Sn., M.Ds. and M. Raudy Gathmyr, S.Sos., M.Si. Without their assistance and dedicated involvement in every step throughout the process, this paper would have never been accomplished. I would like to thank you very much for your support and understanding, patience, motivations and immense knowledge. I also would like to thank the interviewee‘s who helped me for this research process both on permissions and data collections. Without their passionate participation and input, the validation survey could not have been successfully conducted. Getting through my dissertation required more than academic support, and I have many, many people to thank for listening to and, at times, having to tolerate me over the past three and a half years. All my friennds in visual communication design students batch 2014 for providing me with unfailing support and continuous encouragement throughout my years of study and through the process of researching and writing this thesis. Most importantly, none of this could have happened without my family. especially to my parents who always support me, provide me through moral, financial and emotional support. Thank you for your endless love, care and sacrifices. This accomplishment would not have been possible without them. Regards, Yulia Ashfarini v Table of Contents PANEL OF EXAMINER APPROVAL SHEET ..................................................... i THESIS ADVISER RECOMMENDATION LETTER ......................................... ii DECLARATION OF ORIGNALITY.................................................................... iii ABSTRACT ........................................................................................................... iv ACKNOWLEDGEMENTS .................................................................................... v Table of Contents ................................................................................................... vi List of Tables........................................................................................................ viii List of Figures ........................................................................................................ ix I. INTRODUCTION ............................................................................................... 1 I.1 Background ................................................................................................................ 1 I.2 Specific Problem Identified ....................................................................................... 5 I.3 Target User Profile .................................................................................................... 5 I.4 Project Objective ....................................................................................................... 5 II. LITERATURE REVIEW ................................................................................... 7 II.1 Basic Design Theory ................................................................................................ 7 II.1.1 Motion Graphic Theory ..................................................................................... 7 II.1.2 Color Theory ................................................................................................... 28 II.1.3 Social Campaign.............................................................................................. 35 II.1.4 Insight of literature review .............................................................................. 43 II.2 Previous Study ........................................................................................................ 45 II.3 Theoretical Framework .......................................................................................... 51 II.4 Statement of Research ............................................................................................ 54 III. METHODOLOGY .......................................................................................... 55 III.1 Design Research Method ...................................................................................... 56 III.2 Chart Flow ............................................................................................................ 58 III.3 Scope and Limitation ............................................................................................ 60 III.4 Data Collection ..................................................................................................... 60 III.5 Data Analysis ........................................................................................................ 66 III.6 Research Outcome ................................................................................................ 67 IV. PROJECT DEVELOPMENT AND RESULT ............................................... 68 vi IV.1 Proposed Design Solution ..................................................................................... 68 IV.2 Significance of Project .......................................................................................... 70 IV.2.1 Economical Value .......................................................................................... 70 IV.2.2 Non-Economical Value .................................................................................. 70 IV.3 Design Execution .................................................................................................. 70 IV.3.1 Design Preparation ......................................................................................... 71 IV.3.2 Design Process ............................................................................................... 72 IV.3.3 Design Outcome ............................................................................................ 84 IV.4 Financial Statement .............................................................................................. 92 IV.5 User Testing .......................................................................................................... 92 V. CONCLUSION & RECOMMENDATION..................................................... 94 V.1 Conclusion ............................................................................................................. 94 V.2 Recommendations .................................................................................................. 94 V.3 Limitation and Future Plan..................................................................................... 94 References ............................................................................................................. 95 APPENDIX I INTERVIEW TRANSCRIPT ........................................................ 98 vii List of Tables Table 1: Target User Profile .................................................................................... 5 Table 2: Types or Areas of Motion Graphic ........................................................... 9 Table 3 Classified typefaces ................................................................................. 15 Table 4: Animation Principles .............................................................................. 24 Table 5 primary
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