WORLD-CLASS EDUCATION

KEAN UNIVERSITY, USA

Founded in 1855, Kean University is one of the biggest public comprehensive universities in New Jersey with a large array of professionally accredited programs. It is located just 32 km from New York City.

A CITY OF THE WORLD A UNIVERSITY OF THE FUTURE

1 WENZHOU-KEAN UNIVERSITY START HERE GO ANYWHERE

WENZHOU-KEAN UNIVERSITY

The Ministry of Education of the People’s Republic of China officially approved the establishment of Wenzhou-Kean University on March 31, 2014. It is a Chinese-American cooperative university situated in Wenzhou — a vibrant city known for its world-wide entrepreneurship and pioneering spirit.

WENZHOU-KEAN UNIVERSITY 2 CAMPUS MAP

3 WENZHOU-KEAN UNIVERSITY CONTENTS

05· WELCOME LETTER

07· THE CITY OF WENZHOU

08· SCENIC AREAS OF WENZHOU

09· ABOUT WENZHOU-KEAN UNIVERSITY

10· SCHOLARSHIPS AND GRANTS

11· SCIENTIFIC RESEARCH

13· CAREER PROSPECTS

16· ACADEMIC PROGRAMS

37· CHINESE CURRICULA

39· CAMPUS FACILITIES

40· RESIDENCE HALLS

41· CAMPUS ACTIVITIES

43· MESSAGES FROM DEANS

45· TUITION & FEES

47· APPLICATION MATERIALS

48· APPLICATION FORM

WENZHOU-KEAN UNIVERSITY 4 WELCOME LETTER

FROM THE VICE CHANCELLOR FOR STUDENT AFFAIRS

Greetings.

Thank you for your interest in exploring what Wenzhou-Kean University (WKU) has to offer!

With the rapid development of the global economic integration, joint-venture universities have taken the stage and developed in a strong and healthy manner as China further opens its door to the outside and deepens its higher education reform. As a Sino-US jointly established higher education institution, WKU offers an education that leads to a bachelor’s, master’s or doctoral degree and is dedicated to provide students with different ways of development.

Our faculty members are recruited internationally, currently from 35 different countries or regions of which about half of them are from the US. 80% of the faculty members possesses the terminal degrees in the fields they teach and have extensive international teaching experiences. Following the KU curriculum, the mission of WKU is to provide its students with a global and world class education in four aspects: a campus with western style buildings arranged in Chinese layout, excellence in teaching, profound scholarship and research, as well as a modern management system guided by advances philosophies and best practices. For example, the SpF (Students partner with faculty) program has enabled a number of students to pursue research of their interests, in some cases interdisciplinary, and published their work in renowned journals. Additionally, WKU collaborates with more than 30 research institutes, industry, and government agencies to provide research and internship opportunities.

WKU aims to create a liberal arts teaching/research community that encourages diversity, critical thinking, creative learning, leadership and entrepreneurship. In developing the next generation of leaders, WKU prepares you to meet the many challenges in the ever-changing world in technology, economy, environment and health care systems to cope with pandemics such as COVID-19, among many others. You have many opportunities to get involved in the student groups, become a RA, run for hall council and student government leadership positions, start your own organization, learn Chinese and the Chinese culture in a multicultural setting.

This handbook showcases what WKU has to offer to enrich your experience in intellectual and personal development. WKU provides you with the resources you need to meet all the challenges and be successful in your studies, careers, life-long learning at college and in life. 60% of WKU’s graduates have chosen to pursue advanced studies in top ranking higher education institutions globally, such as Harvard, Columbia University, University of Pennsylvania, to name a few. We welcome you to join their ranks.

Should you have any questions, please feel free to contact our Admissions Office representatives.

Best Regards,

Shuli XU, Ed.D. Vice Chancellor Wenzhou-Kean University

5 WENZHOU-KEAN UNIVERSITY WENZHOU-KEAN UNIVERSITY 6 THE CITY OF WENZHOU

WENZHOUNESE A well-developed Wenzhou Model. Market-oriented Wenzhounese-The pride private business reform, private sector development, of the City. 'Dare to be sector. regional industry development. first in the world.'

The city of Overseas Known as the land Chinese. 680,000 of fish and rice. Overseas Chinese. Moderate climate, In 131 countries or Rich soil, Numerous regions around the rivers and lakes, world. Successful in abundant marine Located in the politics, business and resources. southeast part of science and technology. China.

A beautiful coastal city, wonderful landscapes with rugged mountains and tranquil waters.

Scenic area-2,279 One of the most vibrant cities in the world & one of the square kilometers, ‘Top-Ten Business Vibrant Cities’ in China. - Innovation on about 20% of the Market mechanism, Enterprise system reform, Financial system city’s land. reform.

7 WENZHOU-KEAN UNIVERSITY SCENIC AREAS OF WENZHOU

The National Park of China // Distance to Wenzhou //

· Yandang Mountain · Shanghai High Speed Train 3.5 hours · Nanxi River Flight 1 hour · Baizhangji Waterfall-Feiyun Lake · Hangzhou High Speed Train 2.5hours · Taiwan Flight 1 hour National Nature Reserves // · Hong Kong Flight 2 hours · Wuyanling Mountain · Guangzhou Flight 2 hours · Nanji Island Provincial Scenic Areas //

· Xianyan Peak · Yaoxi Rivulet · Zeya Scenic Area · BinhaiYucang Mountain · Dongtou Islands · Zhailiao Stream · Baizhang Waterfall

Municipal Scenic Areas //

· Chashan Moutain · Min Gang Ridge · Tianzhusi Temple

WENZHOU-KEAN UNIVERSITY 8 ABOUT WENZHOU-KEAN UNIVERSITY

CURRENT STUDENTS STUDENTS 2800+

CHINESE-AMERICAN Joint University 16 Countries/Regions

4 Colleges, 16 Bachelors of 100% courses are from Science or Art Programs, Kean University,U.S.;100% 3 Bachelors of Design Programs, faculty are recruited globally. 5 Master’s Programs, 1 Ed.D. Program 90% of the faculty have terminal degrees.

LABORATORIES LANGUAGE Bloomberg Lab, Computer lab, SMALL Biology Lab, Chemistry Lab, CLASS Physics Lab, Design Lab, ENGLISH English Language Lab.

DEGREE 1+1=2 ACADEMIC SUPPORT Pre-University Intensive English EXCHANGE PROGRAM Bachelor’s Degree from Program, English Language Center, TO THE U.S. Wenzhou-Kean University, Academic Support Service Center. Students can apply to study Bachelor’s Degree from at Kean USA between the 1st Kean University. semester of the second year and the 1st semester of the Last year. * NO LANGUAGE REQUIREMENT. Research Fund * IN-STATE TUITION. • 65 Million RMB+. • Research Papers Published: 200+. • Research Programs: 130+.

9 WENZHOU-KEAN UNIVERSITY SCHOLARSHIPS AND GRANTS SCHOLARSHIPS

Freshmen Students Scholarship

First Class: Tuition in the first academic year. Second Class: 50% of the tuition in the first academic year.

Deadline: Nov.15th for spring semester ; May 15th for fall semester. Note: Please submit the required application documents before the deadline. It takes 1 month after the deadline to process your application for the scholarship.

Dean’s Scholarship

First Class: 10,000RMB Second Class: 5,000RMB Third Class: 2,000RMB Research and Innovation, Academic Contest: 3,000RMB (Open to individual and group) Leadership or Public Services Scholarship

Leadership Scholarship: 3,000RMB Public Services Scholarship 3,000RMB (Open to individual and group) Culture, Sports or Arts Scholarship

Culture, Sports or Arts Scholarship: 3,000RMB (Open to individual and group) GRANTS Grants are available to students facing special circumstances such as serious long term illness.

Notes: For details on eligibility and application, please contact Scholarship and Grant office: [email protected] Website: www.wku.edu.cn/en/org/student-affairs/scholarship/ WORK-STUDY PROGRAM WKU has a Work-Study Program designed to encourage students to work part-time on campus. It is an opportunity to gain work experience and if selected, to receive a small stipend.

WENZHOU-KEAN UNIVERSITY 10 SCIENTIFIC

RESEARCH Natural Science Foundation of WKU organizes various academic research Zhejiang,China // activities, supports the implementation of ·Crossing the blood-brain barrier: the mechanism various scientific research projects, strengthens and application of a novel and effective peptide- research cooperation with government, mediated drug delivery system in central nervous institutes, enterprises, etc., and promotes system leukemia. commercialization of research findings as ·Towards a highly tailored indoor horticulture: A well as the service to local economic and functional genomics guided phenotypic approach. social development. Up to now, WKU has ·Computational Behavioral Analysis for invested more than 65 million yuan in research Intelligent Early Screening and Personalized development. Faculty have published more than Intervention of Autism Spectrum Disorder based 200 papers in international academic journals on Computational Sensing and Deep Learning including SCI, SSCI, AHCI, etc., and carried Technologies for Tele-Health. out or are carrying out more than 130 scientific research projects, including 2 national and 13 Scientific Research Cooperation provincial projects. Platform //

·Zhejiang-Kean Institute of Innovation, Creativity National Natural Science Foundation of and Entrepreneurship . China // ·Wenzhou Industry Research Base. ·Strategic Cooperation Platform between ·Mechanism of an novel and efficient in-trans Wenzhou Economic and Technological drug carrier K16ApoE across the blood-brain Development Zone and Wenzhou-Kean University. barrier. ·WKU Autism Research Center. ·Towards a highly tailored indoor horticulture: ·Wenzhou-Kean University Public Architecture A functional genomics guided phenotypic and Design Research Institute. approach. ·Wenzhou-Kean University Center for Social Enterprise and Charity. ·Wenzhou-Kean University Creative City Research Center. ·Institute of Asia Industry Competitiveness.

11 WENZHOU-KEAN UNIVERSITY Student Research Activities //

·Student Research Day plays a key role in cultivating students’ critical thinking, team-work ability, and social practical skills. So far, more than 1200 students have participated to present the results of their scientific research projects. ·Student Partnering with Faculty (SpF) Research Programs is a competitive program that was developed to support student and faculty/staff research. By the end 2019, nearly 200 students and 30 faculty have participated in the program, and 90 projects have been implemented with the sponsorship of more than 2.1 million RMB. ·Student scientific research innovation funding program. WKU awards and subsidizes students for their outstanding scientific research projects, or participating in various domestic/international academic conferences.

Global Lecture Series Program // In order to broaden faculty members’and students’international academic horizons, WKU organizes the Global Lecture Series every year to promote global academic exchange. Thus, faculty members and students can get the latest international academic information on campus. So far, more than 30 lectures have been held.

WENZHOU-KEAN UNIVERSITY 12 CAREER PROSPECTS

Most of WKU’s graduates choose to further study in Top graduate schools globally.

90.32% 60.34% 58.77% 38.87%

·About 90.32% of ·About 60.34% of ·About 58.77% ·About 38.87% graduates pursue graduates pursue of graduates are graduates are master’s degree or master’s degree. enrolled in Top 100 enrolled in Top 50 work directly. graduate schools graduate schools globally. globally. · GRADUATE STUDIES

UNIVERSITIES / RANKING UNIVERSITIES / RANKING UNIVERSITIES / RANKING

·Harvard University QS-3 ·New York University QS-39 ·University of Glasgow QS-67 ·University College London QS-8 ·Fudan University QS-40 ·University of Washington QS-68 ·University of Chicago QS-10 ·University of Sydney QS-42 ·University of Illinois at QS-75 ·Nanyang Technological QS-11 ·University of New South QS-43 Urbana-Champaign

University 中國人民銀行 Wales ·Durham University QS-78 ·University of Pennsylvania上海市財政局 QS-15 ·London School of QS-44 ·University of Birmingham QS-81 ·Columbia University上海市場監管局 QS-18 Economics and Political ·Korea University QS-83 ·University of上海市黃浦區市場監管局 Edinburgh QS-20 Science ·Hong Kong Polytechnic QS-91 ·University of Michigan-寧波市國稅局 QS-21 ·University of California- QS-45 University 舟山國稅局 Ann Arbor San Diego ·University of Leeds QS-93 余姚地稅局 ·Peking University柯橋公安局宣傳部 QS-22 ·Chinese University of Hong QS-46 ·Pennsylvania State QS-93 ·Peking University寧波北侖大榭開發區國稅局 School QS-22 Kong University of Transnational寧波市江北區發改局 Law ·University of Queensland QS-47 ·University of Nottingham QS-96 ·Johns Hopkins University QS-24 ·Carnegie Mellon University QS-48 ·University of Southampton QS-97 ·Duke University QS-25 ·University of Bristol QS-49 ·Boston University QS-98 ·University of Hong Kong QS-25 ·University of British QS-51 ·University of St Andrews QS-100 ·University of Manchester QS-27 Columbia ·Ohio State University QS-101 ·Australian National University QS-29 ·City University of Hong QS-52 ·University of California- QS-104 ·University of Toronto QS-29 Kong Davis ·Northwestern University QS-31 ·University of Wisconsin- QS-56 ·Washington University in QS-108 ·Hong Kong University of QS-32 Madison St. Louis Science and Technology ·Brown University QS-57 ·Purdue University QS-111 ·King's College London QS-33 ·Monash University QS-58 ·Parsons School of Design ·McGill University QS-35 ·University of Warwick QS-62 at The New School ·University of Melbourne QS-38 ·University of Amsterdam QS-64 ·Pratt Institute

（According to QS World University Rankings 2020）

13 WENZHOU-KEAN UNIVERSITY ACCOUNTIG FIRMS · EMPLOYMENT ·Ernst & Young Graduates are employed by companies listed ·Deloitte & Touche in Fortune Global 500 or Fortune China 500, ·KPMG outstanding companies globally, government ·PricewaterhouseCoopers agencies, financial institutes, and other enterprises. ·HPTJCPA FINANCE ·Grant Thornton ·ZhongHui Certified Public Accountants Co., Ltd. ·Industrial and Commercial Bank of China ·Fanglian Accounting Firm ·Agricultural Bank of China ·Mingda Accounting Firm ·Bank of China ·Jonten Certified Public Accountants ·China Construction Bank ·Zhejiang Zhicheng Certified Accountants ·Bank of Communications ·Bank of Ningbo OTHER ORGANIZATIONS ·Shanghai Pudong Development Bank ·HUAWEI TECHNOLOGIES CO., LTD. ·Postal Savings Bank of China ·SWAROVSKI ·Shanghai Securities Co., Ltd. ·Infosys ·China Securities Co., Ltd. ·Unisplendour Digital (Suzhou) Group Co., Ltd ·Huafu Securities ·Nippon Paint ·Ningbo Oriental Financing ·Heilan Group CIVIL SERVANTS & PUBLIC INSTITUTION ·Seduno ·Faurecia Group ·The People's Bank Of China ·Chailease International Finance Corp. ·Shanghai Municipal Finance Bureau ·Zhejiang Supor Co., Ltd. ·Shanghai Municipal Market Supervision Bureau ·State Street Corp. ·Ningbo Municipal office, State Administration of ·YTO Express (Logistics) Co., Ltd. Taxation ·Shinyway Education Group ·Zhoushan Municipal office, State Administration of ·Goodman Management Consulting Taxation ·Tata Group ·Yuyao Municipal bureau of Local Taxation ·Ningbo AUX Air-condition Co., Ltd. ·Media office of Keqiao District Public Security ·Deli group Bureau ·Hangzhou Communications Investment Group CO., Ltd. ·Wenzhou Municipal Lucheng district office, State ·Sony China Administration of Taxation ·NetEase (Hangzhou) ·University of Nottingham Ningbo China ·LinkedIn ·Zhejiang Gongshang University ·ByteDance ·Westlake University ·MARS ·Wenzhou-Kean University ·Bloomberg (Shanghai)

WENZHOU-KEAN UNIVERSITY 14 ADVANTAGES OF OUR GRADUATES APPLYING FOR GRADUATE SCHOOLS:

The Degrees are accredited Dual degree issued by Kean by the U.S. Middle States University and Wenzhou-Kean Commission on Higher Education University 1 and the Ministry of Education of 2 China respectively. Small-class, In-class discussions, Critical thinking. 3 4 English Environment. ADVANTAGES FOR CAREER DEVELOPMENT:

All year round job fairs and Entrepreneurial supports service career seminars. 1 2 by entrepreneurial consultation.

Employment cooperation between One-to-one career consultation WKU and industrial partners. 3 4 service. WKU recruitment events Local and global internship or Cooperative organized by the campus recruitment events. University and Government. 5 6

15 WENZHOU-KEAN UNIVERSITY ACADEMIC PROGRAMS WENZHOU-KEAN UNIVERSITY

COLLEGE OF BUSINESS AND COLLEGE OF SCIENCE AND PUBLIC MANAGEMENT TECHNOLOGY

B.S. GLOBAL BUSINESS B.S. COMPUTER SCIENCE B.S. FINANCE B.S. BIOLOGY CELL AND MOLECULAR B.S. ACCOUNTING B.A. MATHEMATICAL SCIENCES B.S. MARKETING (Data Analytics Option) B.A. ECONOMICS B.A. EARTH SCIENCE B.S. MANAGEMENT (Supply Chain and (Environmental Science Option) Information Management Option) B.A. CHEMISTRY B.S. MANAGEMENT (Business Analytics Option) COLLEGE OF ARCHITECTURE AND DESIGN

COLLEGE OF LIBERAL ARTS B.A. ARCHITECTURAL STUDIES B.F.A. GRAPHIC DESIGN B.A. ENGLISH B.F.A. INTERIOR DESIGN (Global Settings Option) B.I.D. INDUSTRIAL DESIGN B.A. PSYCHOLOGY B.A. COMMUNICATION (Public Relations Option)

WENZHOU-KEAN UNIVERSITY 16 COLLEGE OF BUSINESS AND WKU PUBLIC MANAGEMENT

B.S. GLOBAL BUSINESS

The mission of B.S. Global Business is to provide Knowledge and Skills // a world-class education to demographically, B.S. in Global Business major involves the study of economically, and culturally diverse students who foreign exchange management, international capital are motivated to become the next generation of markets, the international treasury functions, the successful, socially-responsible global leaders, European monetary systems, Development Banks and innovators, and entrepreneurs. We offer students the Emerging Capital markets. Successfully managing a demanding and dynamic program of excellence such global interdependence depends on cultural taught by expert and caring faculty with exposure to sensitivity as well as, competence in formulating and best global business practices. In 2017, B.S. Global implementing global strategy within the multi-faceted Business Program was included in the “13th Five- interplay among the home-country and host-countries’ Year “characteristic academic program of Zhejiang management values and practices. Global Business colleges and universities. Meanwhile, Global Business Practicum offers students hands-on business experience is an advantage major at Kean university US. in an international setting. Emphasis is upon learning while working in a cross-cultural team to solve and B.S. Global Business contributes to a prosperous, develop actionable recommendations for a business diverse and dynamic world. Students earning a global problem posed by a client firm. Students may begin business degree are prepared to tackle the complex work as virtual teams before traveling to the host country international marketplace, working for global and complete the project. international companies, mid-size companies and entrepreneurial enterprises with global reach. We provide a real-world, high-impact education that gives Career Prospects // students the tools they will need in the workforce Studying Global Business not only helps you understand of today, and tomorrow. Global business students business on a global scale but develops your skills of benefit from prestigious multinational business flexibility, problem-solving ability, commercial awareness connections, overseas internships and an accessible and communication, all highly valued by employers. and exceptional faculty. Students graduate with the Our graduates advance their careers in Fortune Global real-world professional skills and an understanding of 500 companies. Over half of our graduate continue to international trade that employers around the globe graduate schools around the world. demand. Major (Core) Required Courses // Global Practicum provides student consulting teams International Management with uniquely immersive professional opportunities International Business and Trade as they put their business skills to the test against International Marketing real world challenges. Students will also be trained Global Business Practicum by the simulation team before participating in the Sustainable Global Business & Technology practical project, it not only provides students with Innovation and Entrepreneurship the most professional training programs in the future Organizational Behavior international business direction, but also establish science and environmental concept to cultivate students' awareness of the sustainable development strategy of the environment.

17 WENZHOU-KEAN UNIVERSITY COLLEGE OF BUSINESS AND PUBLIC MANAGEMENT WKU B.S. in Finance is listed as the First-Class Discipline construction project of Zhejiang province in 2015. In 2019, B.S. the program was elected as the Provincial First-Class undergraduate program development project. The program FINANCE integrates Bloomberg terminals fully and partially into relevant Career Prospects // courses. The aim of this major is to develop experts and leaders in the field of international finance. The program will The financial industry is a high-growth industry familiarize students with the financial system, international domestically and internationally. Currently, there still exists financial market structure and its operation mechanism. a huge gap for financial professionals, especially those With our guidance, students will study the fundamentals of who have global vision and international experience. economics and international finance, master relevant policies Students of WKU can apply for exchange study to Kean and regulations applicable to domestic and international University in the United States, which is conducive to trade, and will be able to flexibly use modern financial developing the international vision and fostering global theories as well as qualitative and quantitative methods mindset. With its unique geographical advantage (30 to solve real-world financial problems. In the meanwhile, minutes’ drive from Manhattan Financial Center), Kean our program places emphasis on the training of students' University builds good cooperative relationships with many insight, analytical ability, critical thinking, and innovative financial institutions on Wall Street in New York, making consciousness. Professionally trained students will gain an in- full use of all the advantages of resources to strengthen depth understanding of the globalization process of economic, the practical training in the teaching practice, and providing technological, legal, social and other aspects associated with WKU students with abroad internship opportunities of contemporary economic trends. Graduates will be become well-known financial institutions. Students can obtain a high-level financial professionals with strong competence Kean USA degree in finance upon graduation, which is who are working on positions related to research and recognized internationally by all universities and provides development, application, and evaluation of financial products strong support for applying postgraduate studies abroad, in financial institutions and non-financial institutions such as especially the well-known colleges and universities in the banks, securities, insurance, funds and trust leasing. United States.

Employment directions: financial firms (banks/funds/ Knowledge and Skills // securities firm/futures companies/ financial lease B.S. in Finance program contains areas of international companies/assets management companies), government finance, applied finance, mathematical finance, etc. The agencies, institutions, and self-employment. major has a reasonable knowledge structure, as it not only emphasizes the foundation in mathematical finance and Further education: More than 60% of Finance graduates econometrics, but also has core features of the financial choose to pursue further studies abroad; most of them field, such as investment analysis, securities management, enter the top 50 universities in the world. Some of the finance derivatives, international financial products/markets, students choose to take Chinese postgraduate entrance etc. It also covers disciplines closely related to finance, such exams who have now been admitted to prestigious as financial management, information technology, project domestic universities, such as the Peking University and management, etc. This program develops students' ability Shanghai University of Finance and Economics. to analyze, process, plan and forecast modern financial problems. Major (Core) Required Courses // International Business Finance This program focuses on the combination of theory with Derivatives practice - CBPM is equipped with Bloomberg Labs, and part Investments and Portfolio Management of the finance core curriculum includes laboratory teaching. With access to Bloomberg terminals, students can keep up- Financial Institutions & Markets to-date with international financial information, fully grasp the Financial Statement Analysis operations skills of Bloomberg terminals, and accumulate Intermediate Macroeconomics practical experience in data collection and tool analysis. Thus our graduates possess competitive advantage over other Intermediate Microeconomics students who have not yet had access to Bloomberg terminal. Quantitative Methods in Economics

WENZHOU-KEAN UNIVERSITY 18 B.S. Knowledge and Skills // The program involves research on management ACCOUNTING accounting systems and management functions, providing financial accounting for governments, schools, B.S. Accounting is the systematic study of how hospitals, and other non-profit organizations. Students an organization records financial transactions and are expected to be familiar with all types of commercial communicates the results of such transactions. It fraud cases, including occupational fraud and non- studies the standard accounting financial statements professional fraud. Meanwhile, in our program, the digital and seeks to analyze the entity’s operating results information technology is introduced to the design and and discusses ways in which various users can operation of the accounting system, and students are utilize accounting information. The major provides instructed to apply it to accounting and other related students with international accounting knowledge business processes. The program also develops and experience in strict accordance with international students' skills in preparing financial statements, accounting standards, and develop students' including analysis of liability reports, shareholder equity international accounting literacy studies, enabling and investments, and the training of analyzing company’s them to be qualified for various roles in accounting accounting/financial data enables students to perform profession. Furthermore, in response to the emerging stock selection in the capital markets. complex financial instruments traded in the capital market and an increasing demand for accounting Career Prospects // professionals in investment analysis, our program Accounting major is one of the most popular business provides students with an advanced training, which majors in our university. It provides students with includes the utilization of accounting software professional learning and skills training. With the packages that can be used for analyzing enterprises' accounting qualification certificate, our graduates financial accounting information and as a reference are highly recognized in business community and for selecting investment targets in the capital markets. government entities. Students acquire the professional The program also integrates Bloomberg terminals and comprehensive abilities to qualify for various roles fully and partially into relevant courses. The program in the accounting profession. In addition, CPA Australia looks to both the business and none-profit sectors of certification also helps students to stand out during job the community. The B.S. in Accounting Program will hunting and employment, and gain promotion and more prepare students for various positions in accounting. opportunities for job selection.

Graduates of this program who have earned 150 Our graduates are employed in various fields in college credit hours are eligible to sit in for the accounting and finance. The majority of our graduates American CPA examination. The program is CPA continue to pursue graduate degrees overseas. Australia accredited as well. In May 2019, the Collaboration Memorandum for practicum and Major (Core) Required Courses // internship was signed between WKU and Grant Principles of Accounting Cost Accounting Thornton International Ltd, which offer students more hands-on experience in accounting area. Intermediate Accounting Auditing Additionally, students have access to books, journals Federal Income Taxes Business Law and other types of resources in both WKU and KUSA. International Accounting Advanced Accounting Database such as CEIC China Database, CSMAR, Computerized Accounting Systems Global Business insight are all available for student’s academic study. Accounting or Finance Electives

19 WENZHOU-KEAN UNIVERSITY COLLEGE OF BUSINESS AND PUBLIC MANAGEMENT WKU

Marketing is the study of understanding, targeting, and satisfying consumer markets on a global scale by offering B.S. superior value, innovation, and relationships. Students will MARKETING learn how to benefit from local, national and global market opportunities and trends through the conceptualization and implementation of well-differentiated marketing tactics Career Prospects // and strategies. The marketing major emphasizes the B.S. in Marketing provides students with a wide range of knowledge, skills, and concepts necessary for effective employment opportunities in a wide range of business performance in the various functional areas of marketing, areas, such as brand management, advertising, public such as advertising, product development, marketing relations, marketing communications, media, market research, and distribution channel. The field integrates research, retail and logistics, international trade and economics, sociology, psychology, and statistics to marketing, sales management, customer relations, facilitate marketing systems and processes. The marketing e-commerce, social media, sports and entertainment, electives offer an opportunity for students to dig into more leisure, hospitality and tourism, project planning, specialized areas based on their interests and career consulting, corporate investment and non-profit goals. In 2019, the program was elected as the Provincial organizations. First-Class undergraduate program development project. This program is designed to develop students' ability to The Institution of Asia Industry Competitiveness (IAIC), apply professional skills, problem solving skills, business which aims to advance Asia industry research linkages, awareness and communication skills. The graduates makes full use of its business practice in China to are qualified for a variety of roles in marketing, such enhance research abilities of young researchers, build as advertising, brand management, marketing and Asian business network, and promote regional industry public relations, business intelligence, online marketing, competitiveness. The institute is committed to actively sales and project planning, and product management. cooperating with major enterprises in Asia. Taking the Graduates are also qualified for senior positions in advantage of resources provided by IAIC, the students other business sectors, such as business consultants, could effectively participate in the research projects of operations managers, and management trainee, the institute and have more opportunities to connect with purchaser, etc. world-class enterprises. The Business Skills Committee within CBPM, which is composed of professional business More than 60 percent of the graduates choose to go instructors, also uses their own network resources to abroad for postgraduate studies, more than half of find the practical practice and internship opportunities for whom receive offers from top 50 graduate schools in the students. world, such as New York University in the United States. Graduates who choose to work usually enter leading Knowledge and Skills // multinational companies such as Sephora and Coach. Students will learn the concepts and strategies required for various marketing operations and gain insight into Major (Core) Required Courses // the concepts, principles and activities of contemporary Consumer Behavior marketing management. The professional courses will help Marketing Research students identify and define information needs, manage big data, design and implement research projects, and learn International Marketing how to interpret assessment results. Seminar in Marketing Strategy

WENZHOU-KEAN UNIVERSITY 20 B.A. ECONOMICS

Economics majors learn the theory, history and policies Career Prospects // that govern how markets work so they can understand WKU economics graduates have vibrant careers in diverse how to achieve financial success for themselves or their industries. Popular jobs for economics majors include: clients, or advance monetary policies that help all of Financial advisor, Statistician, Financial analyst, Operations us. WKU economics majors learn how to anticipate and researcher, Actuary, Underwriter, Loan manager, Portfolio analyze trends in energy, inflation, interest rates, taxation manager, Investment broker, Securities trader. and employment. They develop economic forecasts and create their own investment portfolios. WKU economics graduates are prepared to pursue further study in graduate school or to launch successful careers right away nearby Major (Core) Required Courses // in the financial hub all around the world. Principles of Macroeconomics I Principles of Microeconomics II Knowledge and Skills // Statistics for Business and Economics You gain an understanding of economic policy on both the Intermediate Macroeconomics micro and macro levels in the WKU economics program · Develop knowledge of how wealth is created and Intermediate Microeconomics distributed Money and Banking · Study historical and contemporary trends and translate Introduction to Econometrics insights into fiscal policy Selected Topics in Economics · Understand economic theory, how markets work, and quantitative and qualitative research methods · Gain real-world experience through internships and hands-on research · You can also choose to minor in economics to advance your studies in your chosen major or pursue certification as an economics teacher.

21 WENZHOU-KEAN UNIVERSITY COLLEGE OF BUSINESS AND PUBLIC MANAGEMENT WKU B.S.

Supply chain management-related majors have MANAGEMENT been so popular that always highly recommended by Supply Chain and Information American graduates. In recent years, due to the fast Management Option growth of China's e-commerce, international trade, logistics and transportation industries, an increasing number of Chinese companies have entered the global In order to cultivate the Management students’ skills such as markets. However, supply chain has gradually become innovation and communication, WKU carries out a series of a bottleneck for many enterprises, meanwhile, the labor promotion measures, and establishes cooperative relationships shortage in the supply chain workforce is affecting with many institutions and enterprises. WKU is a member of business worldwide. To meet the needs of rapidly growing China Industry-University-Research Cooperation Promotion market for high-level talents, Wenzhou Kean University Association and Wenzhou China-Africa Chamber of Commerce, introduced the training program of Management - Supply participating in various school-enterprise cooperation activities. Chain and Information Management Option from Kean WKU maintains regular interaction with the Shanghai American University US in 2017. Chamber of Commerce, and keeps in touch with foreign and joint ventures in Shanghai and other regions. A number of high- B.S. in Management develops students' technical, tech and innovative companies in Zhejiang have established interpersonal, conceptual, and strategic skills and is cooperative relationships with WKU, and WKU invited their committed to empowering students to manage local, business leaders to be our entrepreneurial tutors. In 2019, the national, and international programs, companies, and Business Research & Innovation Center was established in the non-profit organizations. CBPM building with a clear mission to integrate the professional theoretical knowledge, business technology and social resources, This management of resources and logistics can be realize effective configuration and effective integration, and found within and among companies, as these processes enhance the combination of theory with practice in teaching. are demanded both internally and externally for many businesses. Supply chain professionals need to be able Career Prospects // to efficiently integrate the flow of these materials and Supply Chain & Information Management Option focusing on information through a wide range of sources globally, international supply chain management, global logistics and as businesses are increasingly aiming to improve their transportation, employment direction for enterprise supply chain, customer service experience while reducing overall transportation industry, etc. The management programs empower supply chain costs. students to pursue career opportunities in a broad range of fields including human resource management, international It also involves integration with marketing, product and trade and business, information systems, purchasing, supply process engineering, accounting and finance, human chain management and logistics, production management, resources, environmental, health, safety and quality, business analysis and consulting, entrepreneurial ventures, small facilities management, and information technology. business management and non-profit/institutional administration. The program integrates Bloomberg terminals fully Graduates can also apply for further study at the graduate level. and partially into relevant courses. The curriculum emphasizes a global perspective not only in terms of Major (Core) Required Courses // the internal operations of manufacturing and service Organizational Behavior businesses, but also with partnerships among suppliers, Advanced MIS customers, and third-party logistic providers worldwide. Introduction to Supply Chain Management Therefore, a supply chain management degree provides Logistics & Transportation the knowledge, skills, and tools required to be a supply Marketing Channels chain professional and incorporates them into an Business to Business (B2B) Marketing engaging program and prepares it in a way that can help Supply Chain Sourcing & Procurement Management students stand out among the competition. Human Resources Management

WENZHOU-KEAN UNIVERSITY 22 COLLEGE OF BUSINESS AND WKU PUBLIC MANAGEMENT

B.S. MANAGEMENT Business Analytics Option

The rapid development of information technology Career Prospects // has changed the way people do business and make In the era of information explosion, an increasing corporate strategy decisions. As a growing number of number of companies have started to emphasize companies have started using data in their business the importance of big data, as it apparently operations, Business Analytics program arises among becomes the most competitive advantage and many universities around the world in order to meet resources for those who want to win the market. strong demand for business analytics professionals. It is Young professionals in business analytics who can an emerging subject that uses statistical and quantitative help firms to solve business problems and improve methods for analyzing large volumes of data to promote decision makings are urgently needed across data-driven decision making and increase profits. every sector of the industry. The business analytics Wenzhou-Kean University is so far the first and the program provides students with a wide range of only institute that offers B.S. in Management (Business career opportunities after graduation. They can Analytics Option) undergraduate program in China, which take leading roles related to economic analysis, provides students with data-driven approach to solve marketing research, customer analysis, network real-world business challenges in the era of big data. security and supply chain in companies such as Throughout four-year rigorous training, students will Big Four, investment bank, consulting, finance, IT, learn interdisciplinary courses in business, statistics and FMCG firms, to name but a few. computer science and master excellent analytics skills, and finally become leading professionals who process excellent management skills, sharp business insights, Major (Core) Required Courses // international vision, and creative thinking and hands-on Python Programming for Business experience. Business Statistics Database Management in Business Knowledge and Skills // Data Mining in Business Integrative Applications of Business Analytics WKU’s Business Analytics program not only focuses on Cost Accounting teaching students the knowledge of finance, business Marketing Research and management, but also provides our students with Integrative Business Strategy data analytic methods, and computer programing training. It develops students’ business analytics competency, and hands-on experience in solving real business problems, and enables them to understand the cutting- edge development of data analytics and current industrial trends in China. Our students are expected to grow into business analytics professionals with strong research skills and innovation talents who will enter future career confidently.

23 WENZHOU-KEAN UNIVERSITY COLLEGE OF SCIENCE AND TECHNOLOGY WKU

B.S. COMPUTER SCIENCE

Computer Science Program is to prepare students Career Prospects // to think critically and creatively to succeed in The Computer Science program prepares implementation of computer-based solutions to technically oriented professionals for leadership adapt to the changing technological and social and management positions in business, education, environments in a global economy. and government or graduate studies. With your participation in technology and research related This program, which emphasizes English as the opportunities within this program, you will fulfill your medium of instruction and the cross-disciplinary goal of entering and advancing in technical and study, provides students with both theoretical and managerial positions at all levels in the computing practical knowledge and skills, in preparation for and information technology fields. their future career.

With an emphasis on research experience and Major (Core) Required Courses // industry internships, we offer small class sizes Data Structures and an ideal faculty-student ratio for focused Analysis of Algorithms education. Students enjoy dedicated faculty and Principles of Networking an immersive learning environment for knowledge Computer Architecture building and research. The program at Wenzhou is Computer Operating Systems indispensable from the Kean Union campus. Huge Object Oriented Analysis & Design possible opportunities of learning, researching, Computer Organization & Programming practicing and working are bridged between here and New Jersey.

For students who want to pursue higher degrees, we provide opportunities for multidisciplinary research projects, including computational emotions and neuro-marketing, gamification in business and education, privacy and security in social media, artificial intelligence, human computer interaction, sentiment analysis and data mining, etc.

WENZHOU-KEAN UNIVERSITY 24 COLLEGE OF SCIENCE WKU AND TECHNOLOGY

B.S. Knowledge and Skills // • The students will have an excellent command of BIOLOGY CELL AND technical and social English. They will also develop strong interpersonal and group communication skills. MOLECULAR With their existing capabilities in Mandarin, they will be positioned to work or study in any international The WKU biological sciences program will prepare students to environment. become scientists with a global perspective, and international • Graduates will have the ability to take theoretical quality research capabilities. The biology program is committed concepts and apply them to the real world. The Biology to developing students with a solid theoretical knowledge of program will provide a solid theoretical knowledge biological sciences; cultivating students' biological research of biology, chemistry and physics coupled with and analytical thinking abilities; providing advanced scientific applied research and analytical capabilities. With this instrument skills; and experimental design and implementation background, graduates of this program will be expected abilities. to be able to employtheoretical concepts and develop applied methodologies for research and practical The biology program is designed to develop a deep applications. We expect our graduates to be able understanding of how the application of biological sciences to utilize these abilities to work at the frontiers of the is critical to the long-term economic, cultural and social biological sciences. development of global communities through advanced • Students will have developed excellent biological research and management experience. This program will experimental skills, including developing and conducting use cutting edge educational techniques to develop future innovative research. leaders of global science and technology programs who have • WKU Biology Program graduates are expected to have a unique understanding of biological sciences coupled with the skills necessary to be able to work in a wide array of the ability to develop innovative solutions in biology, medicine, professional biology related fields including education, pharmacology and technology. research and development, management and applied biotechnology, molecular biology, biomedical research Graduates of this program will be well prepared to pursue and microbiology. advanced degrees at top universities around the world, join research and technology firms that are developing state of the art technologies and products or to enter governmental Career Prospects // agencies to develop technical solutions to our most challenging Graduates from the WKU biology program will develop problems. a deep core knowledge base in biology, chemistry and physics. By preparing our students with the skills Major (Core) Required Courses // necessary for advanced degrees or biology related General Biology Immunology careers, combined with excellent English speaking Genetics General Chemistry skills and an international perspective, our graduates Microbiology Organic Chemistry will be well prepared for a variety of educational and Genetics General Physics career paths. Fields such as genetic engineering, Essentials of Biochemistry pharmacology/drug development, biomedical engineering are rapidly developing nationally and internationally. These fields offer qualified applicants high paying and challenging positions. With the background developed in the WKU Biology program, our graduates can establish careers in international biotechnology, biomedical or microbiological research and technology companies, higher education and government organizations as well as many other biology related enterprises.

25 WENZHOU-KEAN UNIVERSITY COLLEGE OF SCIENCE AND TECHNOLOGY WKU

The WKU Mathematical Sciences program with emphasis on Data Analytics is provides a sufficient B.A. background in Mathematics, Statistics and Data MATHEMATICAL Analytics. Mathematics is essential for Data Analytics. Data Analytics, and its associated field, is one of SCIENCES the fastest growing employment opportunities in the Data Analytics Option world. The degree is structured to allow additional and elective courses electives in mathematics, business and computer science that enable the student to focus on a variety of further areas of interest. Students are Knowledge and Skills // strongly encouraged to take a minor in their applied • Mastering the fundamentals of data analytics and the field of interest such as Computer Science, Finance, data science connections. Economics etc. • Developing competency in R programming. • Learning how to collect the resources required for a The Mathematical Sciences program is committed to data science project. developing students with a solid theoretical knowledge • Applying predictive analytics techniques to use of Mathematical and Statistics concepts and nurturing unstructured enterprise information and data to drive a them to work with a variety of more practical methods better client experience and to leverage new data types: including predictive/prescriptive analytics, Big Data sentiment data, clickstream data, video, images and text Computing, Applied Machine Learning, Statistical Data data. Mining and Data Visualization using programming • Using data mining practices and machine learning environments such as R, MATLAB and Python. Many technology tools on data sets from a variety of domains, courses of the specialization end with a project that including the Web, social networks, media, and smart provide an opportunity to see how the material of cities. the course is used in Data Analytics. In these project • Applying visualization principles to clarify ideas, student will analyze the complex real-world problems enhance understanding and help decision making. arising in Data Science and learn to solve them through analysis of data with statistical software. Major (Core) Required Courses // Probability and Math Statistics Career Prospects // Big Data Computing The Data Analytics skills are in high demand (The Applied Statistics Sexiest Job of the 21st Century) as the huge amount Foundations of Data Analysis of data are generated by scientific, social activity and Big Data Visualization business from sensors, internet and other sources. Statistical Data Mining Data Analytics experts are needed in virtually every job Big Data Statistical Analysis sector. Big Data Techniques Regression Analysis Graduates from the WKU Mathematical Sciences program prepare students for the emerging and high- growth fields of digital information and big data. This program will help prepare future Data Scientists to meet the demands of data driven industries, governmental agencies and labor market in financial sectors, health industry, social media and education. It provides a foundation for further graduate study and research.

WENZHOU-KEAN UNIVERSITY 26 COLLEGE OF SCIENCE WKU AND TECHNOLOGY

B.S. Earth Science Environmental Science Option

The Earth Science (Environmental Science) program Career Prospects // will develop innovative, practical, global ecological and The Environmental Science program is designed to train environmental perspectives with a solid foundation in professionals in environmental science with a global English language. By studying Biology, Sustainability perspective, focusing on a combination of professional Science, Geology, Chemistry, Meteorology and knowledge and practical education. This program is Oceanography, this comprehensive program will help designed to develop the skills necessary to enter elite us better understand and improve the world in which we international graduate programs or to move directly into live. The future of the biosphere depends on our ability to organizations focused on environmental engineering, wisely manage and enhance the complex world around protection and sustainability. This professional program us. Protecting natural resources for future generations introduces international advanced teaching content and requires an interdisciplinary program to develop a deep teaching methods, conducted in a full English teaching understanding of the ecosystems in which we live, the environment. The program is designed to train students physical composition of the earth, weather patterns and to become engaged in a wide variety of environmental climate, oceanic systems and to explore the broader disciplines such as scientific researchers of environmental/ space of the biosphere. ecological issues, innovators in designing and conducting environmental evaluation programs or provide students Knowledge and Skills // the skills necessary to move into management and • A solid grasp of English language and cultural planning of environmental engineering projects such as knowledge, strong listening, speaking, reading, writing, water supply and drainage engineering systems. Careers and comprehensive application skills, with a global include opportunities with international engineering firms, perspective. research institutions, government policy and oversight • Develop research skills including the ability design agencies, educational institutions and international non- research programs, to collect and analyze samples, governmental organizations. conduct ecological assessments and analyze/interpret complex datasets • Study the natural phenomena of the world: geology, Major (Core) Required Courses // climate, oceans, biodiversity and meteorology Environmental Science Chemistry • Develop critical thinking, analytical, problem solving Ecosystem Science Meteorology and communication skills needed to succeed in a highly Sustainability Science Geo-Hydro System challenging environment General Biology Methods in Geoscience • Build a professional network and benefit from expert Introduction Oceanography guidance and collaborations Field Biology: Terrestrial Systems • Work with faculty to publish scientific research and give Intro to Earth and Geographical Systems presentations at professional scientific conferences Geographical Information Systems (GIS) in Geoscience

27 WENZHOU-KEAN UNIVERSITY COLLEGE OF SCIENCE AND TECHNOLOGY WKU

B.A. CHEMISTRY

The WKU chemistry program prepares students to become Knowledge and Skills // professional chemists with a global perspective, and • The students will have an excellent command of international quality research capabilities. It provides a technical and social English. They will also develop foundation for careers in other fields such as medicine strong interpersonal and group communication skills. and biological science. The program provides a thorough With their existing capabilities in Mandarin, they will fundamental knowledge of the major fields of chemistry be positioned to work or study in any international such as inorganic, organic and physical chemistry, environment. cultivates students’ research and analytical thinking • Graduates will have the ability to take theoretical abilities. Students gain advanced laboratory skills and concepts and apply them to the real world. The knowledge to take full advantage of the scientific research Chemistry program will provide a solid theoretical opportunities available in the department. knowledge of chemistry, physics, math and biology coupled with applied research and analytical capabilities. Graduates of this program will be well prepared to pursue With this background, graduates of this program will advanced degrees at top universities around the world, join be expected to be able to employ theoretical concepts research and technology firms that are developing state of and develop applied methodologies for research and the art technologies and products or to enter governmental practical applications. We expect our graduates to be agencies to develop technical solutions to our most able to utilize these abilities to work at the frontiers of the challenging problems. chemistry sciences. • Students will have developed excellent experimental skills, including developing and conducting innovative Career Prospects // research. The many applications of chemistry have created a broad • WKU Chemistry Program graduates are expected to range of opportunities for employment. Graduates may have the skills necessary to be able to work in a wide find research and technical opportunities in a variety array of professional chemistry related fields including of industries such as oil, chemical, food processing, education, research and development, management, agriculture, photography, pharmaceuticals, biotechnology, biochemistry, medicine, forensic chemistry, chemical mining, and others. These fields offer qualified applicants engineering, healthcare, pharmaceuticals, environmental high paying and challenging positions. chemistry, electrochemistry or nanotechnology.

Major (Core) Required Courses // Chemistry Inorganic Chemistry Quantitative Analysis Physical Chemistry Organic Chemistry Biochemistry Advanced Organic Preparations Instrumental Method of Analysis

WENZHOU-KEAN UNIVERSITY 28 B.A. ENGLISH Global Settings Option

The B.A. in English: English in Global Settings is a highly Career Prospects // flexible program of study that allows the student to use The English in Global Settings B.A. is designed to provide a the generous number of electives to prepare for a variety pathway to a number of career areas: of future directions, which could include graduate study • Graduate study in English, law, journalism, international (in linguistics, literature, communication, journalism, law, studies, business and related fields. etc.), teaching foreign language, publishing, or any variety • Secondary school teaching. of positions in corporations and international organizations • Communications-oriented employment in business, the requiring advanced communication skills. All English arts, and the community. majors complete six courses that form the Foundation • Translation and interpretation. Core, but then are able to begin customizing their program. Faculty Team // The School of English Studies at Wenzhou-Kean All faculty in the School of English Studies at WKU are University is actively preparing students to join the ranks highly qualified professionals in the fields of Applied of teachers, writers, scholars and influencers who shape Linguistics, Rhetoric, TESOL, Literature, Translation, and how people interpret ideas and actions in the world. The other related fields. Most professors have received their students of English at WKU are developing advanced educational qualifications from institutions of good repute English skills preparing them for success in a wide variety in the USA, the UK and other countries. Our faculty have of professional careers. They are developing in-depth been selected based on having acquired several years of knowledge about aspects of language learning such as teaching experience in the USA and abroad as well as their the structure and origin of the English language, genre being cognizant of the cultural and social implications of analysis and its application in various disciplines, and the higher learning in the China context. The School of English linguistic features of English. Further, they are building Studies operates on the premise that all students receive skills in the teaching and learning of English as a second a similar learning experience, develop an appreciation for language, translation and interpretation between English a wide variety of thought and experience, and develop a and Chinese, and practicing advanced writing skills broad worldview. As such, we prepare our students to be integral to acquiring a degree as an English major. global thinkers and influencers. Knowledge and Skills // Major (Core) Required Courses // • Develop the art of clear and persuasive writing. Structure and Origins of English Language • Study great works of literature and explore new cultures. Writing Process • Understand how to think critically about societal issues. Introduction to Linguistics Cultural Rhetorics and Writing Internship Basement // Research in Language and Literature Peking University New Century School - Wenzhou Writing for Cyberspace

29 WENZHOU-KEAN UNIVERSITY B.A. PSYCHOLOGY

Career Prospects // The person who majors in Psychology is generally prepared for a wide variety of roles, including mental

Psychology is the study of the mind and behavior. health technician, research assistant, parent, teacher, This discipline embraces all aspects of the human human services provider, human resources administrator, experience - from the functions of the brain to the statistical assistant, and graduate student in psychology actions of nations, from child development to care for or other professional areas. The skills and knowledge the aged. In every conceivable setting, from scientific developed in the Psychology program are highly versatile. research centers to mental health care services, A degree in Psychology can help students stand out "the understanding of behavior" is the enterprise of when applying for a competitive position, as well as help psychologists. At Wenzhou-Kean University we offer students get promoted into a management position. the B.A. in Psychology, intended to initiate students into the scientific field of human and animal behavior Field Placement (Internship) // and the research methods by which such behavior is In addition to a plethora of classes, the Psychology major investigated. also provides field placement (Internship). Currently, we offer internships at Suntree Counseling Center, located Knowledge and Skills // on WKU campus. We also teamed up with the Wenzhou Psychiatric Hospital to offer an internship to Psychology In pursuing the B.A. in Psychology, students will majors. The hospital provides students with the opportunity develop research and measurement skills, knowledge to work in a different department every week. For instance, of ethics, interpersonal skills and communication one week the students may be working in the clinical skills, in addition to an understanding of the department and then the forensic psychology department. developmental, and other processes that explain We are in the process of looking to secure more field human behavior. Studying psychology will build on the placements for Psychology majors. Our goal is to provide skills developed for the preparation of organizational Psychology students with a well rounded education behavior, professionalism, consciousness, perception, including internships in various forms. understanding self and others, marriage and family. It will also afford students the opportunity to learn about their personality, what motivates them, and how people Major (Core) Required Courses // develop over the lifespan. Professional Psychology Psychological Statistics Tests and Measurements Experimental Psychology Seminar: Issues in Contemporary Psychology

WENZHOU-KEAN UNIVERSITY 30 COLLEGE OF WKU LIBERAL ARTS

B.A. COMMUNICATION Public Relations Option

Knowledge and Skills // • Sharpen your skills in team and organization building, leadership, listening, public speaking, multicultural communication, and conflict resolution. • Create, produce and edit new content for print, television, radio and social media. Communication majors learn to create and deliver • Understand best practices for communicating through a messages that inform, persuade and mobilize people in the variety of channels. world around them. Developing the art of effective visual, • Study communication theory and media ethics. oral and written communication is key to professional • Examine emerging media markets and trends. success. At Wenzhou-Kean University, our communication • Acquire business relationships acumen and advocacy majors learn from the best — established and award- skills. winning scholars, journalists, filmmakers, writers and • Develop meaningful connections in various industries and public relations professionals. Students prepare for the real establish your professional network. world by writing and reporting for WKU’s student magazine • The current major offers a specialization in Public and producing content for our radio station. In an age of Relations. global communication, creating effective messages with a variety of technologies is taught, and the Communication Career Prospects // Department helps secure meaningful internships to A student who graduates with a Communication degree prepare students to succeed in next steps in their careers. can work in party and governmental organizations, small enterprises and large business institutions, as well Major (Core) Required Courses // as nonprofit organizations and other public services. Speech Communication Intro to Journalism Communication majors are professionals engaged in Mass Media Public Relations Writing international, cross-cultural and cross-professional public Adv. Public Speaking Comm & Media Theory relations coordination and public information dissemination. Digital Video Production Public Relations Cases A Communication professional is a desirable employee, Public Relations Public Relations Campaigns as they can solve problems and promote any type of Persuasion organization effectively.

31 WENZHOU-KEAN UNIVERSITY COLLEGE OF ARCHITECTURE AND DESIGN WKU B.A. ARCHITECTURAL STUDIES

The B.A. degree in Architectural Studies is a studio-oriented design program. Students focusing on Architecture will develop expertise in the creation of built structures and environments for public audiences. The curriculum includes a concentration in this design discipline and a broad foundation in the liberal arts, studio arts, and art history. Emphasis is placed upon creative problem-solving, design competence and technical skills. The program of study also develops skills in critical thinking, and oral and written communications. The design of meaningful buildings and places in major metropolitan areas will be a focus of the program.

Career Prospects // Teaching Process // Successful completion of B.A. in Architectural Studies (1)Project-based design teaching mode enables graduates to become problem solvers that can Ensuring the interaction and communication between each manage the relationship between human and space student and faculty the number of students per class is properly with clients and government. Graduates are controlled at about 15.Therefore, it is better to develop competent in the career of architecture design, landscape students' ability to work in teams and to independently design, and environment design. Additionally, some discover problems. Carrying out teaching activities around graduate are also using their highly transferable skills in the individual development of students, so that teaching other design related disciplines, such as industrial design activities will be reorganized in time and space, and to a and costume design. certain extent, enhance the density, intensity and validity of faculty and students in classroom teaching. WKU offers knowledge and abilities // Project-based design teaching mode, the classroom • High English proficiency with strong skills in listening, combined with the theory and practice of the inquiry teaching speaking, reading, writing, and solid cultural knowledge. mode. • Deep understanding of architectural expertise and a comprehensive understanding of the professional (2)Exchange learning knowledge and basic principles that constitute design, In the second academic year, students will have the construction skills, structural mechanics, and architectural opportunity to travel to the US to participate in practical history. activities; during summer of the third academic year, • Familiar with international architectural cases and students will have the opportunity to travel to the US for architecture regulations, and understand the design internships. Faculty will conduct field visits all over the China techniques of composite buildings and small independent and are invited to give seminars at art institute during each buildings. semester. • Proficiency in the basic planning methods and development plans of cities and communities; can use In addition, according to the requirements of Michael Graves different methods of research, analysis, and proposals to College of the Kean University, the architecture program will deal with different architectural design businesses. host a “Thinking Creatively Conference” in spring semesters. • The ability to analyse and reconstruct by employing Many national and global designers are invited to our school techniques such as manual models, digital technology, to provide lectures and workshops to engage student’s icon design , three-dimensional composition, which academic exchanges activities. provide foundation for the international architectural design. Major (Core) Required Courses // • The ability to effective communicate in English in the Studio Structures international architectural design business, strong verbal Introduction to Architecture Buildings Systems and written communication skills, interpersonal skills, Representation :Hand and Digital Skills organizational and managerial skills, critical thinking ability Ecology the Environment and the Ethics of Architecture and teamwork spirit. History: Urban and Landscape Forms

WENZHOU-KEAN UNIVERSITY 32 B.F.A. Major (Core) Required Courses // Studio Skill GRAPHIC DESIGN Typography Understanding Images Concept to Print Motion Graphic The BFA in Graphic Design is a professional Expressive Imaging degree that gives students the knowledge, skills, Branding Strategies resources and support in concept, strategy, Mobile Design techniques, practices, and methods to insure their Critical Perspectives in Design successful entry into and continuing success in these exciting fields.

The curriculum is designed to give undergraduates a competitive edge and a sound basis for professional achievement. After taking a foundation of visual arts courses in drawing, typography, art history, the fundamentals of design and technologies, students then pursue an area of specialization by taking courses in identity, branding, advertising design, web design, motion graphics, among other choices.

The program includes extensive studio and computer lab experience, presentations and reviews by professional designers and practical work experience for real clients through in-house internships in print and screen-based design.

Graphic Design is Zhejiang Provincial 13th Five-year Plan Distinctive Program. In addition, Graphic Design Program is fully accredited by the National Association of Schools of Art and Design (NASAD).

Career Prospects // Successful completion of B.F.A. in Graphic Design enables graduates become versatile practitioners working with many sectors of business as well as with institutions, and government. Graduates are competent in the career of advertising design, website design, motion graphic design and package design. Additionally, some graduates are also using their highly transferable skills in other design related disciplines, such as industrial design and environment design.

33 WENZHOU-KEAN UNIVERSITY B.F.A. INTERIOR DESIGN

A multi-faceted profession, interior design shapes and creates the spaces and places where people live, work, gather, play and learn.

For the BFA Interior Design program, students develop creative and technical solutions to achieve a built interior environment that enhances quality of life, contributes to culture and brings artful living into everyday life. In a Career Prospects // rapidly changing, highly technological world, interior design students will learn to protect the Successful completion of B.F.A. Interior health, safety and well-being of society by solving Design enables graduates become versatile modern, complex problems with innovative practitioners working with many sectors of and cutting-edge lifestyle approaches and business as well as with design institutions, applications. and government. Graduates are competent in the career of environment designer, landscape Students will create designs that adhere to code designer, interior designer, space planner, etc. and regulatory requirements and conform to Additionally, some graduates are also using the principles of environmental sustainability as their highly transferable skills in other design well as explore creative solutions. The interior related disciplines, such as graphic design and design process includes research, analysis, and product design. integration of knowledge to reflect a client’s taste and sensibility while fulfilling project goals. Major (Core) Required Courses // Intro to Interior Design The curriculum includes a liberal arts and visual Drafting for Interiors design foundation, art and design history, and Architectural Drawing & Rendering design theory. It builds on major courses in Architectural Lighting Design the broad fundamentals of interior design with Building Const. & Methods advanced courses in studio that explore many Interior Design Studio sectors of design for the built environment. Design + Built Environment Business Practices Students in the BFA Interior Design program get practical experience through internships, extracurricular research projects, and collaborations with public and nonprofit partners so they can then confidently begin their careers as professional designers.

WENZHOU-KEAN UNIVERSITY 34 COLLEGE OF WKU ARCHITECTURE AND DESIGN

B.I.D. INDUSTRIAL DESIGN

Product designers combine form, function and aesthetics Career Prospects // to develop objects and experiences used every day by Successful completion of B.I.D. in Industrial Design people around the world. enables graduates become versatile practitioners working with many sectors of business as well as The BID Product Design program provides a solid with design institutions, and government. Graduates foundation in general design, visual arts and design are competent in the career of product designer, history as well as extensive hands-on design experience product innovation engineer and design manager, etc. to prepare students with the knowledge and skills needed Additionally, some graduates are also using their highly to confidently shape the world through design. transferable skills in other design related disciplines, such as graphic design and environment design. With a focus on sustainable and social design as well as form development and functionality of the design concept, the program approaches product design from a human- Major (Core) Required Courses // centered, environmentally conscious perspective. Industrial Design Fundamentals Furniture Making Product design students benefit from an active studio- History of Industrial Design based program that combines knowledge and skills with Industrial Design Fundamentals practical experience through networking opportunities, Model Design internships, part-time employment, and exciting Design Delineation professional events so they can confidently begin their Industrial Design Studio careers as professional designers. Portfolio for Industrial Design

35 WENZHOU-KEAN UNIVERSITY COLLEGE OF ARCHITECTURE AND DESIGN WKU

GLOBAL PRACTICUM OPPORTUNITIES FOR THE SCHOOL OF DESIGN

The Michael Graves College on the Union campus of Kean University USA is the great base of our program that is literally only 30 minutes from one of the world’s leading design centers-New York City. A wealth of educational experiences both in and out of the classroom at Wenzhou and Union campus during your four- year study bridge the experience.

Students in the program are encouraged to pursue internships and part-time employment in the field, to participate in events and to meet design professionals during seminars, portfolio reviews, and other special events, including the world-class Thinking Creatively Conference, Let’s Charrette, Field trips, Travel learn to Europe, etc. This program also concludes with a course in which students create professional portfolios enabling them to competently and confidently enter the job market.

WENZHOU-KEAN UNIVERSITY 36 CHINESE CURRICULA CENTER Chinese National Conditions & Culture Curriculum

Lecture Workshop

·Survey of China* ·Mandarin Chinese* ·Approaching History ·The Inheritance and Internationalization of Chinese Culture Seminar Field Trip ·Arguing and Thinking ·Social Concerns

*Required courses for all international students.

Art Education

Educational Purpose // Modern Art Creation Based on the cognitive approach to art, the art course aims to foster students’ thinking and

practical ability in the arts and improve students' Piano intellectual aesthetic level.

Featured Courses // Chinese Tea Ceremony Color and Aesthetics-Floral Design Hawaiian Music-Ukulele Physical Beauty-Ballet Music Appreciation

Aerobic Art

37 WENZHOU-KEAN UNIVERSITY Physical Education

Educational Purpose // WKU PE course aims to cultivate students' sports humanistic accomplishment and exercise habits, as well as form a healthy lifestyle.

Basketball, Soccer, Volleyball, Tennis, Badminton, Table Tennis, Squash, Baseball, Taekwondo, Aerobic exercise, Orientation movement, Yoga, Taijiquan.

Activities

Experience Wenzhou Traveling in Wenzhou Face Painting

Extra-curricular P.E. activities WKU Art Troupe WKU Art Troupe

WENZHOU-KEAN UNIVERSITY 38 CAMPUS FACILITIES

Building of CBPM General Education Hall Classroom

Classroom for Graphic Design iMac Lab Bloomberg Lab

Physics Laboratory GRE & TOEFL-iBT Test Center Auditorium

Study Lounge Gift Shop Dining Hall

Athletics Center Athletics Center Gym

39 WENZHOU-KEAN UNIVERSITY Residence Halls

Facilities // •24-hour Security •Laundry Room Located within the Building •24-hour Hot Water and Electricity •Maintenance Free •24-hour Free Wired and Wireless Internet Access •Gym, Table Tennis Room, Billiards Room, etc. •Community Kitchen •Discussion Room and Meeting Room

Double Room with High Beds Kitchen

Double Room with Low Beds Living Room

Single Room Laundry Room

WENZHOU-KEAN UNIVERSITY 40 CAMPUS ACTIVITIES

DINNER WITH CHANCELLOR INTERNATIONAL CONFERENCE

During the dinner with school Chancellors, WKUers interactively 8 WKU students were invited to participate in the 10th University shared their campus lives and study. Scholars Leadership Symposium 2019, Malaysia organized by the Office for the Coordination of Humanitarian Affairs.

WKU MUSIC FESTIVAL EDUCATION SUPPORT PROGRAM

Grass, Electronic Music, Formal, and model provide a stage to WKU student volunteers are selected to teach in Primary students. schools.

41 WENZHOU-KEAN UNIVERSITY LOOK WHO’S SPEAKING SHARING SESSION AT NIGHT

Faculty, staff and outstanding visitors provide speech in WKUers share special experiences in the sessions. Residence Hall.

COUGAR HUNT THANKSGIVING CELEBRATION Step out of your room and join the games with your roommates. Provide different culture activities to students.

WENZHOU-KEAN UNIVERSITY 42 MESSAGES FROM DEANS

CAO JIANG Larry Clifford Brown

Dean, COLLEGE OF BUSINESS AND Dean, COLLEGE OF SCIENCE AND TECHNOLOGY PUBLIC MANAGEMENT On behalf of the College of Science and You are here for a reason. Technology’s students, faculty and staff, Many applied for WKU but I would like to welcome you. There are few were accepted. You are many opportunities for students to become here because you are better. involved in research. Let WKU help you This is your opportunity. We, achieve the dream you have always had the faculty, administrators, whether it is becoming a biology research and staff, are here connecting scientist, a game designer, a biostatistician, students and transforming or theoretical mathematician, let your lives. That is the commitment heart’s desire become reality. Together we we made for you. will work together to achieve your dream. Become a WKU student and succeed in the world of tomorrow. It will be a decision you will never regret.

43 WENZHOU-KEAN UNIVERSITY Jonathan Mercantini David Mohney

Dean, COLLEGE OF LIBERAL ARTS Dean, COLLEGE OF ARCHITECTURE AND DESIGN From the ancient world to the We invite you to join us and work to modern era, the Liberal Arts have make the designed world around us served as the foundation of a a better place. We are committed western-style education. Through the to improving the built environment study of these core subjects, you will by making exciting and meaningful develop critical thinking and analysis buildings and designs. Our campus skills and strengthen your written is already an example of exciting new and oral presentation abilities. A projects, and our students and faculty liberal arts education at WKU will are committed to making it even prepare you to solve the problems better for more people. and overcome the challenges of the 21st century.

WENZHOU-KEAN UNIVERSITY 44 TUITION & FEES

Note: USD is approximate and subjects to currency exchange rates.

Tuition of the academic YEAR 2021-2022 // Insurance // RMB 65,000 Yuan (USD 9,700)/ Year; RMB 800 Yuan (USD 130)/ Year. RMB 68,000 Yuan (USD 10,000)/ Year for Design Programs. Residence Permit // HOUSING RATES // RMB 800 Yuan (USD 130)/ 2 Years. RMB7000 Yuan (USD 1,100)-RMB 14500 Yuan (USD 2,200) per Physical Check // Academic year, 1 academic year = 10 months. RMB 365 Yuan (USD 65)/ 2 Years. Application Fee // RMB 400 Yuan (USD 70). Meals, Text Books, and Other Cost // Approximate: RMB 20,000 Yuan (USD 3000)/Academic year, Deposit // RMB 5,000 Yuan (USD 790) The deposit is non-refundable. It will be deducted from the tuition once students are enrolled at Wenzhou – Kean University.

Residence Hall (Plum) Residence Hall (Banyan)

Activity Room Study Lounge Study Lounge

45 WENZHOU-KEAN UNIVERSITY WENZHOU-KEAN UNIVERSITY 46 APPLICATION MATERIALS

* Completed Application; * A Photocopy of passport; * A passport size color photograph; * Copies of all relevant transcripts; * Official copy of University Entrance Exam report (e.g. SAT or ACT); * Official transcript evaluation by a NACES approved evaluation service. The official copy of the evaluation should be mailed to Admissions Office of Kean University, for transfer students if required; * Personal essay (1-2 pages), in English, expressing your educational and professional career goals.

English Language Requirement for non-native English applicants // TOEFL iBT (DI code: C050): 79. (TOEFL Mybest Scores and REQUIREMENT FOR TOEFL iBT® Special Home Edition are accepted.) IELTS: 6.0. DESIGN PROGRAMS Duolingo:100. Please register, select your major and provide Please note that the TOEFL/IELTS requirement is only portfolios on kean.slideroom.com. waived if you are a native English speaker or have completed PORTFOLIO // a college-level English Composition course in the U.S. with a Upload a minimum of 10 individual pieces of creative grade of "C" or better or other similar qualification acceptable work and no more than 12. The best work should to WKU. display personal creative thinking and skill in basic Please contact the Admissions Office if you do not have an design and drawing. Select examples in a variety of equivalent score. media and subject matter. The categories and criteria for How to apply // evaluation are as follows // Please email scanned copies of the required documents to * Visual Form: Effective Use of Visual Elements and [email protected] . Principles of Composition; * Visualization: Effective Sketching and Drawing NOTE // Skills; All of the materials must be in English. * Technical: Effective Use of Traditional Art Media and/or Digital Media; * Creativity: Unconventional and/or Unique Solutions and Conceptual Strength; * Presentation: Variety and range in the selection of creative work; * Professionalism: Maturity and Thoughtfulness of an Essay. You may include items created on your own or while in school.

Images (up to 5MB each), Video (up to 250MB each), Audio (up to 30MB each), PDFs (up to 10MB each), Models (Sketchfab) and Other Types (.website) (up to 10MB each). You may also link to media from YouTube, Vimeo and SoundCloud.

47 WENZHOU-KEAN UNIVERSITY WENZHOU-KEAN UNIVERSITY 48 49 WENZHOU-KEAN UNIVERSITY WENZHOU-KEAN UNIVERSITY 50