Motion Graphic Design :: Final Project Due :: Week 16

Total Page:16

File Type:pdf, Size:1020Kb

Motion Graphic Design :: Final Project Due :: Week 16 Motion Graphic Design :: Final Project Due :: Week 16 PROMO VIDEO Assignment: To plan, design, & create a short, time-based promotional video for a client using any combination of media (e.g. motion graphics, video, sound, etc). You can use illustration, video footage, still photography, or any other graphical assets that you design/create from scratch. Formally, your final piece must be no less than 15 seconds and no more than 1 minute. Most promotional ads are either 15, 30, or 60 seconds long. Components that you must include: 1) Audio (ie. music and/or voice over narration and/or sound effects) 2) Type (ie. kinetic typography) 3) A logo/branding/identity animation. Deliverables, Project Timeline and Important Dates: • Week 9 – Project ideas in the form of a Project Brief(s) are due. We will have a brainstorm discussion. • Week 10 – Project Synopsis & Storyboards are due. We will have an informal critique. • Week 11 – Story reel & tests are due We will have an informal critique. st • Week 14 – 1 drafts due. We will have an informal critique. nd • Week 15 – 2 drafts due. We will have an informal critique. • Week 16 – Final project is due. We will have a formal critique on this day to look at the completed projects. Purpose/Objective: • To go through the full creative design process for time-based projects. • To integrate visual imagery, type, and sound into a unified concept. • To effectively defend course work conceptually. Format: There are three major parts to the assignment: 1. Exported Video (H264 .mp4) file • To be posted on your class web page. 2. Interface Design (.jpg) displaying how the video will appear on a “Microsite” web page. • A simple one-page interface indicating how users may come to view the video. • To be posted on your class web page. Advice • Keep is short (15 seconds is ideal) • Keep it simple (Work within the limited scope for this project. Do not try to go overboard trying to do too much). .
Recommended publications
  • Using Typography and Iconography to Express Emotion
    Using typography and iconography to express emotion (or meaning) in motion graphics as a learning tool for ESL (English as a second language) in a multi-device platform. A thesis submitted to the School of Visual Communication Design, College of Communication and Information of Kent State University in partial fulfillment of the requirements for the degree of Master of Fine Arts by Anthony J. Ezzo May, 2016 Thesis written by Anthony J. Ezzo B.F.A. University of Akron, 1998 M.F.A., Kent State University, 2016 Approved by Gretchen Caldwell Rinnert, M.G.D., Advisor Jaime Kennedy, M.F.A., Director, School of Visual Communication Design Amy Reynolds, Ph.D., Dean, College of Communication and Information TABLE OF CONTENTS TABLE OF CONTENTS .................................................................................... iii LIST OF FIGURES ............................................................................................ v LIST OF TABLES .............................................................................................. v ACKNOWLEDGEMENTS ................................................................................ vi CHAPTER 1. THE PROBLEM .......................................................................................... 1 Thesis ..................................................................................................... 6 2. BACKGROUND AND CONTEXT ............................................................. 7 Understanding The Ell Process ..............................................................
    [Show full text]
  • Motion Graphic Design
    the pictorial composition designing in space There are many ways that pictorial compositional “The painter’s canvas was too limited for me. I space has been interpreted, constructed, and deployed have treated canvas and in motion graphics compositions. Innovative creative wooden board as a build- ing site, which placed the strategies have given designers the potential of over- fewest restrictions on my coming the homogeny of the fixed rectangular frame constructional ideas.” —El Lissitzky 7that has been associated with conventional film and television production. Space and Composition Principles of Composition Constructing Space Summary 00:00:00:07 Assignments 215 The Pictorial Composition Space and Composition: An Overview Space is interpreted through the prism of composition—in this case, The formal aspects of pictorial pictorial (versus sequential) composition. Spatial composition is the composition can be compared to the grammar of a language. In blueprint from which elements are organized. In painting, it describes writing, good literature and poetry the two-dimensional canvas. In graphic design, it is the viewing area of is about organization, sentence a poster or an interface. In motion graphics, it describes the environ- structure, and style, as opposed to ment containing the action—the frame. just words and subject matter. Through history, artists have explored different types of space because of its affinity with the content they are trying to express. Primitive space (or flat space), for example, is characterized by a flat surface that has little or no depth or perspective and is devoid of three dimensions. Utilized by many early and untrained artists, it often has a decorative quality, emphasizing pure design, flat colors, and repetitive patterns.
    [Show full text]
  • Visual Arts, B.A., Digital Art and Design Concentration Eastern Connecticut State University
    1 Visual Arts, B.A., Digital Art and Design Concentration Eastern Connecticut State University Campus contact for this program: Professor Anne Dawson, [email protected] Professor Gail Gelburd, [email protected] Once you complete the CSCU Pathway Transfer Degree: Art Studies, A.A., the following requirements remain at Eastern Connecticut State University for you to complete the Visual Arts, B.A., Digital Art and Design Concentration. You should meet with your campus contact for this program before registering for courses to ensure that you select the correct courses and the best order for taking them. For admission to ECSU’s Visual Arts Concentration in Digital Art and Design: Students interested in the digital art and design concentration are required to submit a portfolio for admission to the program after completing the two Digital Art Techniques courses: ART 122 (or CC equivalent) and ART 124. The portfolio will include 10 samples of the student’s work (two examples each from Illustrator, InDesign, Photoshop and Dreamweaver and two samples from either Drawing I or 2-Dimensional Design). Portfolios must be carefully prepared according to guidelines available in the Visual Arts Department office. Portfolios must be submitted and program admission approved before students can enroll in 300-level design courses. Grades of less than 2.0 (C) will not count toward the major. General Education Requirements: 12-18 credits Link to course options for general education Cultural Perspectives: ART 225 or ART 271 3 credits Applied Information
    [Show full text]
  • Visual Graphics Design (VGD)8 Module 3 Week 5-6
    Department of Education Visual Graphics Design (VGD)8 Module 3 Week 5-6 ALBERT MANALO Writer YVONNE R. ALBA Validator Schools Division Office – Muntinlupa City Student Center for Life Skills Bldg., Centennial Ave., Brgy. Tunasan, Muntinlupa City (02) 8805-9935 / (02) 8805-9940 What I Need to Know This module was designed and written with you in mind. It is here to help you master the Visual Graphics Design (VGD). The scope of this module permits it to be used in many different learning situations. The language used recognizes the diverse vocabulary level of students. The lessons are arranged to follow the standard sequence of the course. The module is divided into 7 lessons, namely: Lesson 1 – Types of Media Lesson 2 – Branding and Product Packaging Lesson 3 – Target Audience and Market Segment Lesson 4 – Concept of Visual Graphics Design Lesson 5 – Principles of Graphic and Visual Communication Design Lesson 6 - Characteristics and Differences Of Digital and Traditional Graphic Design Lesson 7 – Graphic Design Tools After going through this module, you are expected to: 1. Define Media; 2. Identify the different types of media; 3. Differentiate branding and product packaging; 4. Identify the target audience and market sermet; 5. Identify the concept of visual graphics design; 6. Identify the principles of graphic and visual communication design; 7. Identify the characteristics and differences of digital and traditional graphic design; and 8. Identify the graphic design tools. What I Know Study and analyze the following questions carefully. Write the letter of the best answer on space provided. ______1. It is a form of graphic or visual design.34EFV A.
    [Show full text]
  • Wenzhou Kean University
    WORLD-CLASS EDUCATION KEAN UNIVERSITY, USA Founded in 1855, Kean University is one of the biggest public comprehensive universities in New Jersey with a large array of professionally accredited programs. It is located just 32 km from New York City. A CITY OF THE WORLD A UNIVERSITY OF THE FUTURE 1 WENZHOU-KEAN UNIVERSITY START HERE GO ANYWHERE WENZHOU-KEAN UNIVERSITY The Ministry of Education of the People’s Republic of China officially approved the establishment of Wenzhou-Kean University on March 31, 2014. It is a Chinese-American cooperative university situated in Wenzhou — a vibrant city known for its world-wide entrepreneurship and pioneering spirit. WENZHOU-KEAN UNIVERSITY 2 CAMPUS MAP 3 WENZHOU-KEAN UNIVERSITY CONTENTS 05· WELCOME LETTER 07· THE CITY OF WENZHOU 08· SCENIC AREAS OF WENZHOU 09· ABOUT WENZHOU-KEAN UNIVERSITY 10· SCHOLARSHIPS AND GRANTS 11· SCIENTIFIC RESEARCH 13· CAREER PROSPECTS 16· ACADEMIC PROGRAMS 37· CHINESE CURRICULA 39· CAMPUS FACILITIES 40· RESIDENCE HALLS 41· CAMPUS ACTIVITIES 43· MESSAGES FROM DEANS 45· TUITION & FEES 47· APPLICATION MATERIALS 48· APPLICATION FORM WENZHOU-KEAN UNIVERSITY 4 WELCOME LETTER FROM THE VICE CHANCELLOR FOR STUDENT AFFAIRS Greetings. Thank you for your interest in exploring what Wenzhou-Kean University (WKU) has to offer! With the rapid development of the global economic integration, joint-venture universities have taken the stage and developed in a strong and healthy manner as China further opens its door to the outside and deepens its higher education reform. As a Sino-US jointly established higher education institution, WKU offers an education that leads to a bachelor’s, master’s or doctoral degree and is dedicated to provide students with different ways of development.
    [Show full text]
  • Motion Graphic Designers Have Also Simulated Textural Effects to Add Richness and Depth to Their Compositions
    images, live-action, and type design considerations The visual power of images, the connotative power of “When type meets image, there is automatically a dialogue typography, and the union between these elements between them, and each can are the foundations of effective graphic design. These pull the other in many different directions.” dynamic elements function as a visual language when —Nancy Skolos and Tom Wedell they are combined on the printed page or in a time- (Type, Image, Message: A Graphic Design Layout Workshop) based environment. In contrast to static designs, which can imply or inspire stories, imbuing visual and verbal information with the dimensions of motion and time 6can tell stories with expression, clarity, and meaning. Visual Properties Image Considerations Live-action Considerations Typographic Considerations Integrating Images, Live-action, & Type Summary 00:00:00:06 Assignments 175 Images, Live-Action, and Type Visual Properties It is critical that graphic designers understand the symbolic language of aesthetics as it applies to images and typography. form In addition to line, form is the most basic element of visual commu- nication. Whether it is purely graphic, photographic, or typographic, it can be strategically used to symbolize or suggest ideas, or convey moods or emotions. It can also imply spatial depth, provide emphasis, and help organize information by directing the viewer’s eye through- out the frame. Geometric forms have always fascinated designers because of their identifiable qualities and mathematically-defined parameters. Culturally derived shapes such as the octagon which means “stop,” or a starburst which can identify something new or powerful, have been used to represent literal objects or ideas.
    [Show full text]
  • AVT599-Motion Design-Syllabus-Quinones
    George Mason University Department of Art and Visual Technology Fall 2014 Syllabus and Policies Motion Design: AVT599-004 Instructor: Reece Quiñones Office Hours: By Appointment Tuesday/Thursday Email: [email protected] Class meeting days and time: T/R 7:20–10:00 p.m. Location: School of Art Building 1021 Prerequisite Admission to Graphic Design MA graduate program or permission of instructor The line between the still image and the moving one has blurred. A good designer should be able to move seamlessly from one media to another. Our class is designed to help you do just that. Course Description AVT599 Motion Design is an introductory course to motion graphics for upper-level undergraduate and graduate graphic design majors who have a strong foundation in typography and print design. This course introduces the theories, tech- niques, and practices of motion graphics and the integration of design, photo imaging, sound, video, and animation. Although technical proficiency is a goal, the primary emphasis of the course is the successful creation of imagery, sound, video, and animation for use in motion graphic projects. As in traditional studio art courses, the problems we will address will deal with visual organization, communication, creative brainstorming skills, and experimentation with techniques and a variety of media. Research, critical analysis, and concept development will be emphasized. AVT411 002: Motion Design | Fall 2014 1 Objectives Upon completing this course students will develop: • An understanding of the storyboard planning process • An understanding of animatic planning • An understanding of the role of art direction • An understanding of motion graphics and its relationship to broadcast design.
    [Show full text]
  • A Motion Graphic Animation Brings Positive Power to Life
    Rochester Institute of Technology RIT Scholar Works Theses 2-2014 Believe: A Motion Graphic Animation Brings Positive Power to Life Yu-Hsin Chang Follow this and additional works at: https://scholarworks.rit.edu/theses Recommended Citation Chang, Yu-Hsin, "Believe: A Motion Graphic Animation Brings Positive Power to Life" (2014). Thesis. Rochester Institute of Technology. Accessed from This Thesis is brought to you for free and open access by RIT Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact [email protected]. { Believe } A Motion Graphic Animation Brings Positive Power To Life Thesis documentation submitted to the Faculty of the College of Imaging Arts and Sciences in candidacy for the Degree of Master of Fine Arts Yu-Hsin Chang Rochester Institute of Technology College of Imaging Arts and Sciences School of Design, Computer Graphics Design February, 2014 Thesis Approvals Chief Advisor Daniel DeLuna, Associate Professor, Computer Graphic Design, Shool of Design, College of Imaging Arts and Scientes Date Associate Advisor Shaun Foster, Assistant Professor, Computer Graphic Design, Shool of Design, College of Imaging Arts and Scientes Date Associate Advisor Chris Jackson, Assistant Professor, Computer Graphic Design, Shool of Design, College of Imaging Arts and Scientes Date Chairperson, School of Design Peter Byrne, Associate Professor, school of Design, College of Imaging Arts and Sciences Date Reproduction Granted I, Yu-Hsin Chang, hereby grant permission for Rochester Institute of Technology to reproduce my thesis documentation in whole or part. Any reprcduction will not be for commercial use or profit.
    [Show full text]
  • Undergraduate Academic Calendar 2021/2022
    UNDERGRADUATE ACADEMIC CALENDAR 2021-2022 1 2 OF CONTENTS 4 Vision, Mision and Core Values 106 School of Pharmacy 5 Principal Officers 107 School of Nursing 6 Almanac 109 School of Public Health TABLE TABLE 109 Department of Environmental Health 10 GENERAL INFORMATION 11 Historical Note 112 FACULTY OF HUMANITIES 11 University Organisation 114 Department of African Languages & Literature 12 Student Financial Information 117 Chinese Studies Programme 12 Student Admissions 120 Department of English 14 Schedule of Fees 123 Department of French 15 General Academic Regulations 127 Department of History 20 General Education Courses 131 Department of Library & Information Studies 21 Regulations for Awards & Fellowships 144 Department of Media Studies 25 Examination Regulations 152 Department of Theology & Religious Studies 26 Academic Appeals and Procedures 161 Visual and Performing Arts Programme 28 FACULTY OF BUSINESS 168 FACULTY OF MEDICINE 29 Department of Accounting and Finance 169 Departments 31 Department of Management 169 Entry Requirements 32 Department of Marketing 34 Department of Tourism and Hospitality 174 FACULTY OF SCIENCE 176 Department of Biological Sciences 36 FACULTY OF EDUCATION 178 Department of Chemistry 37 Department of Lifelong and Community Develpopment 182 Department of Computer Science 40 Department of Educational Foundations 185 Department of Environmental Science 52 Department of Educational Technology 190 Department of Geology 53 Department of Family and Consumer Science 193 Department of Mathematics 54 Department
    [Show full text]
  • Future–Focused Thinking - Proceedings of DRS 2016 International Conference, Vol
    Design Research Society DRS Digital Library DRS Conference Volumes 2016 Future–Focused Thinking - Proceedings of DRS 2016 International Conference, Vol. 9 Peter Lloyd Erik Bohemia Follow this and additional works at: https://dl.designresearchsociety.org/conference-volumes Recommended Citation Lloyd, P., and Bohemia, E. (eds.) (2016) Future–Focused Thinking - Proceedings of DRS 2016 International Conference, Vol. 9, 27–30 June, Brighton, United Kingdom, Design Research Society. https://doi.org/ 10.21606/drs.2016 This Book is brought to you for free and open access by DRS Digital Library. It has been accepted for inclusion in DRS Conference Volumes by an authorized administrator of DRS Digital Library. For more information, please contact [email protected]. ISSN 2398-3132 PROCEEDINGS OF DRS 27–30 JUNE 2016 VOLUME 9 50th Anniversary Conference Brighton, UK Design + Research + Society Future-Focused Thinking EDITED BY: PETER LLOYD ERIK BOHEMIA This page is intentionally left blank. Proceedings of DRS 2016 Design + Research + Society Future–Focused Thinking 50th Anniversary International Conference Brighton, UK, 27–30 June 2016 Volume 9 Editors Peter Lloyd and Erik Bohemia This page is intentionally left blank. Proceedings of DRS 2016 International Conference 28–30 June 2016, Brighton, UK www.drs2016.org Volumes 9 of 10 Cover and conference identity design by Gavin Ambrose, Nikki Brewster and Seamus White Proceedings compiled by Kaajal Modi Editors: Peter Lloyd and Erik Bohemia Section-Editors: Harriet Atkinson; Leonard Bachman;
    [Show full text]
  • MOTION GRAPHICS + VISUAL EFFECTS - MA 350 - SYLLABUS Assistant Professor, Kurt Roscoe
    Westminster College Media Art + Design 2D: MOTION GRAPHICS + VISUAL EFFECTS - MA 350 - SYLLABUS Assistant Professor, Kurt Roscoe Prerequisite: BC 112 - First 7 weeks (Must be taken with MA 380) Credit Hours: 2 e-mail: [email protected] Fall 2014 Office Phone: 7237 Tue, Thu 2-3:30 PM (8/25 - 10/13/2014) Office Hrs: Office Hrs: T-TH 11:00 - 1:00, W 2:00 - 3:00 Classroom: MCC 275 MediaArt HelpLine: 440-218-HELP (4357)* Description: This course concentrates on combining visual elements from a variety of sources into a composite, kinetic graphics for film, video and web. Projects include video and animated film titles, logos and broadcast graphics. Emphasis is on the interaction of graphics, typography, video and sound. Students experiment with time-based applications in a time and space environment. Course outcomes/objectives: Upon satisfactory completion of this course, students that regularly attend this course, participate in critiques, in-class discussions and seek additional assistance from the professor if needed, will be able to perform the following outcomes and supporting objectives. At the end of this course the student will be able to: A) Define y, and z-axis in virtual space. B) Differentiate the role(s) of a motion graphics designer in corporate, broadcast, web, and filmmaking. C) Demonstrate technical and stylistic distinctions between creating motion for the screen vs. designing for print. D) Define inter-relationships between illustration, photography, cinematography, digital video, and motion graphics software. E) Apply knowledge of typography and design principles to conceptualize and produce a motion graphic design. F) Create a storyboard to effectively communicate the concept to a client or other members of a creative team.
    [Show full text]
  • Motion Graphic Design Applied History and Aesthetics 3Rd Edition Pdf, Epub, Ebook
    MOTION GRAPHIC DESIGN APPLIED HISTORY AND AESTHETICS 3RD EDITION PDF, EPUB, EBOOK Jon Krasner | 9780240821139 | | | | | Motion Graphic Design Applied History and Aesthetics 3rd edition PDF Book Anyone working in or aspiring to work in the motion media industry will benefit greatly from this valuable resource. Buy It Now. Principles are presented with contextual examples and suggested assignments to challenge you artistically. Jon S. Add to cart. Improve the aesthetic and communication qualities of your motion graphics. Enabling JavaScript in your browser will allow you to experience all the features of our site. Reach beyond technical craft skills with this multimedia examination of the essential elements of the art, which includes: Foundation: Realize the artistic expression of pioneering artists from film, television, interactive media, and immersive environments as they combine the principles of painting, traditional graphic design, and the dynamic visual language of cinema. Condition: Used-Good Details. Moving Media Storage Technologies. Add to Wishlist. Anyone working in or aspiring to work in the motion media industry will benefit greatly from this valuable resource. Sound for Digital Video 2nd Edition. About this product Product Information Enhance your knowledge of motion graphic design aesthetics and history with this authoritative look at the evolution of the art form. Motion Graphic Design, Third Edition provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. Temporarily Out of Stock Online Please check back later for updated availability. No ratings or reviews yet No ratings or reviews yet.
    [Show full text]