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Visual Graphics Design (VGD)8 Module 3 Week 5-6 Department of Education Visual Graphics Design (VGD)8 Module 3 Week 5-6 ALBERT MANALO Writer YVONNE R. ALBA Validator Schools Division Office – Muntinlupa City Student Center for Life Skills Bldg., Centennial Ave., Brgy. Tunasan, Muntinlupa City (02) 8805-9935 / (02) 8805-9940 What I Need to Know This module was designed and written with you in mind. It is here to help you master the Visual Graphics Design (VGD). The scope of this module permits it to be used in many different learning situations. The language used recognizes the diverse vocabulary level of students. The lessons are arranged to follow the standard sequence of the course. The module is divided into 7 lessons, namely: Lesson 1 – Types of Media Lesson 2 – Branding and Product Packaging Lesson 3 – Target Audience and Market Segment Lesson 4 – Concept of Visual Graphics Design Lesson 5 – Principles of Graphic and Visual Communication Design Lesson 6 - Characteristics and Differences Of Digital and Traditional Graphic Design Lesson 7 – Graphic Design Tools After going through this module, you are expected to: 1. Define Media; 2. Identify the different types of media; 3. Differentiate branding and product packaging; 4. Identify the target audience and market sermet; 5. Identify the concept of visual graphics design; 6. Identify the principles of graphic and visual communication design; 7. Identify the characteristics and differences of digital and traditional graphic design; and 8. Identify the graphic design tools. What I Know Study and analyze the following questions carefully. Write the letter of the best answer on space provided. ______1. It is a form of graphic or visual design.34EFV A. Print Media B. Media Design C. Graphic Design D. Visual Design 1 ______2. These are business cards, brochures, letterheads, print advertising inserts and so on. A. Print Media B. Media Design C. Graphic Design D. Brand Media ______3. These are logos, corporate symbols and so on. A. Advertising MediaB. Media Design C. Graphic Design D. Brand Media ______4. These are online banner ads, outdoor billboard advertising, print media advertising, vehicle advertising and so on. A. Advertising MediaB. Media Design C.GraphicDesign D.Marketing Media ______5. These are print advertising, web banners, brochures, and so on. A. Advertising Media C. GraphicDesign B. Animation Media D. Marketing Media ______6. These are web animations, 2D animations, 3D animations, video productions and so on. A. Advertising Media C. GraphicDesign B. Animation Media D. Marketing Media ______7. These are lightweight, portable, disposable publications printed on paper and circulated as physical copies in forms we call books, newspapers, magazines and newsletters. A. Print Media B. Media Design C. Graphic Design D. Brand Media ______8. What are the oldest medium of mass communication? A. Newsletter B. Books C. Magazines D. newspaper ______9. These are collections of printed pages folded together. A. Newsletter B. Books C. Magazines D. newspaper ______10. These are collections of printed pages bound together. A. Newsletter B. Books C. Magazines D. newspaper ______11. These are regular publications of only a few folded pages. A. Newsletter B. Books C. Magazines D. newspaper ______12.These are the elements of mass media that bring us reports of current events and current affairs information. A. Print Media C. News Media B. Electronic Media D. Brand Media ______13. This is information or data that is created, distributed and accessed using a form of electronics, electromechanical energy or any equipment used in electronic communications. A. Print Media B. Electronic Media C. News Media D. Brand Media ______14.It is also an electronic media application. A. Journalism C. Billboards B. Video Productions D. Radio Advertisement 2 ______15. It is one of the oldest means of entertainment, and today people often hear it to find out the weather and traffic while commuting. A. television B. radio C. movies D. magazine Lesson PRINCIPLES OF GRAPHICS AND VISUAL 5 COMMUNICATION What I Need to Know Study and analyze the following questions carefully. Write the letter of the best answer on space provided. _____1. Lends stability and structure to an overall design. A.Proximity B. Repitition C. Balance D. Alignment _____2. Helps in creating a relationship between similar or related elements. A.Proximity B. Repitition C. Balance D. Alignment _____3. It plays a pivotal role in creating a seamless visual connection with the design elements. A.Proximity B. Repitition C. Balance D. Alignment _____4. In simple words, a hierarchy is formed when extra visual weight is given to the most important element or message in your design. A.Repitition B. Visual Hierarchy C. Contrast D. hierarchy _____ 5. It is a fundamental design element, especially when it comes to branding. A. Repitition B. Visual Hierarchy C. Contrast D. hierarchy _____ 6. It happens when there is a difference between the two opposing design elements. A. Repitition B. Visual Hierarchy C. Contrast D. color _____ 7. It is an important design basic and it dictates the overall mood of a design. 3 A. Negative Space B. Visual Hierarchy C. Contrast D. Colour _____ 8. It is called the __________, which in simple words means the area between or around the elements. A. Negative Space B. Visual Hierarchy C. Contrast D. Typography _____ 9. It is one of the key pillars of design, and it speaks volumes about a brand or an artwork when executed stylistically or even customised. A. Negative Space B. Rules C. Contrast D. Typography _____ 10. Once you’re an adept graphic designer who understands the Foundations of design, then it’s time to break some of those rules. A. Negative Space B. Rules C. Contrast D. Typography _____ 11. It involves relaying messages through visual media. A. Graphics Design C. Visual Communication Design B. Elements of Design D. Principles of Design _____12. Create visual works to communicate with consumers. A. Graphic Designers C. Graphic Designer B. Art directors D. Illustrator _____ 13. Oversee the visual aspects of media messages like advertising campaigns, newspapers, magazines, and movies. A. Graphic Designers C. Graphic Designer B. Art directors D. Illustrator _____14. Compared with verbal communication, visual communication prevails in the efficiency of communication. A. Efficient - Instant Conveyance B. Easy - Ease of Understanding C. Flexible - Cross-cultural Communication D. Enjoyable - Generation of Enjoyment _____15. One of the primary advantage visual communication offers is simplicity. A. Efficient - Instant Conveyance B. Easy - Ease of Understanding C. Flexible - Cross-cultural Communication D. Enjoyable - Generation of Enjoyment _____16. Representation of identity such as a logo that represents a brand or fashion that represents elements of your personality, culture or social status. A. Identity B. Concepts C. Emotion & Humor D. Visual Cues ______17. Visualizations designed to communicate an idea without words. A. Identity B. Concepts C. Emotion & Humor D. Visual Cues ______18. Visual elements that attempt to communicate how things work. A. Identity B. Concepts C. Emotion & Humor D. Visual Cues ______19.Visualization of data such as a graph. 4 A. Data B. Art C. Emotion & Humor D. Visual Cues ______20. Things designed to be visually appealing such as art, architecture and cities. A. Data B. Art C. Emotion & Humor D. Visual Cues What’s In An effective design brief can also help you be more productive. If the brief is clear it will also shorten the time you spend on your clients concepts which mean more time to spend on other paid design work. If your client is paying a fee for concept, then you will make more money! Graphics programs are the tools that allow an artist to create and edit all graphic elements used in graphics design and multimedia applications. Focusing on graphic design, we need to familiarize with the concept and techniques in developing graphic artwork. An artwork or simply art includes photos and illustrations of different types intended for printing and presentation. In computer graphics, graphics software or image editing software is a program or collection of programs that enable a person to manipulate visual images on a computer. Computer graphics can be classified into two distinct categories: raster graphics and vector graphics. Many graphics programs focus exclusively on either vector or raster graphics, but there are a few that combine them in interesting ways. Generally graphic programs can be categorized as drawing, paint or image editing programs. You will probably need to use a combination of these programs when designing a multimedia title. Several of the high-end programs include features from three categories (drawing, painting, and image editing). What’s New In this Information sheet, you wiil learn how information-oriented, systematic graphic design can benefit graphical user interface design in conveying information 5 about data and functions. Some basic principles of visual communication can go a long way towards achieving better graphical design. What is It 10 Basic Principles of Graphic Design 1. Balance Balance lends stability and structure to an overall design. To understand it better, think that there’s weight behind each of your design elements. Shapes, text boxes and images are the elements that form your design, so it’s important to be familiar with the visual weight each of those elements possesses. Now, this doesn’t mean that the elements always need to be distributed evenly or that they must be of an equal size — balance is either symmetrical or asymmetrical. Symmetrical balance is when the weight of elements is evenly divided on either side of the design, whereas asymmetrical balance uses scale, contrast, and colour to achieve the flow in design. This vibrant design is a distribution of elements (stripes and colours) to achieve an asymmetrical balance. 2. Proximity Proximity helps in creating a relationship between similar or related elements. These elements need not be grouped, instead, they should be visually connected by way of font, colour, size, etc.
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