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[email protected] SMART IS THE NEW COOL™ MGA Entertainment Launches New Project Mc2 S.T.E.A.M.—Based Franchise To Inspire Girls Everywhere Van Nuys, CA (Aug. 7, 2015) – MGA Entertainment (www.mgae.com), the world's largest private toy company, unveiled today its breakthrough new entertainment-backed property, Project Mc². The new "geek-chic" franchise premieres with a spy-themed Netflix original series produced in partnership with AwesomenessTV titled Project Mc²; short form digital content airing on AwesomenessTV and DreamWorksTV YouTube channels; a toy line comprised of fashion dolls alongside authentic S.T.E.A.M. experiment kits (science, technology, engineering, art and math); and plans for apparel and additional consumer products categories. Introducing the world of Project Mc² will be a new Netflix original series for tweens, premiering globally on August 7th in more than 50 countries. This serialized, live-action series also features actress and real life mathematician Danica McKellar (Dancing With The Stars, The Wonder Years) as "The Quail," the leader of NOV8 ("Innovate"), the super secret spy organization led by the world's smartest female operatives. Bringing further authenticity to the Project Mc² series, McKellar is a New York Times bestselling author of groundbreaking math books including tween favorite "Math Doesn't Suck." Project Mc² was created to inspire girls to engage in S.T.E.A.M.-based activities and spy storytelling to prove that Smart Is The New Cool™. Each of the four core characters featured in the franchise; McKeyla McAlister, Adrienne Attoms, Bryden Bandweth and Camryn Coyle, have a love of all things science and tech and express their interests using everyday experiences to show that S.T.E.A.M.