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edizioni In partnership with italianthe foodmagazine buyer’s • guide SPECIAL EDITION 2019 DISCOVER APULIA THE PRODUCTS AND THE COMPANIES APULIA SPECIAL INSIGHT EDITION EDITORIAL by Riccardo Colletti ENCHANTING A REVIVIFIED LAND FOOD CULTURE “The whole of Apulia is a land of winds and ge and distribution around the world. clouds galloping between sea and sea. The vi- The Special Edition that you are leafing throu- nes, the olive trees, and the almond trees are gh, called ‘Discover Apulia’, is a guide to the Apulia’s plants, and also its main source of many excellences originating from this region richness.” rich in history, culture, artistic beauties and The quote, one of many, belongs to the that is one of the flagships of Italian food pro- journalist and writer Guido Piovene, author of duction. of many reportages and of the famous book ‘Discover Apulia’ puts the spotlight on its va- THE REGION THAT FORMS THE 'HEEL OF ITALY'S ‘Viaggio in Italia’ (‘Journey Through Italy’) pu- ried offer, on the latest export trends and de- blished in 1957 and considered one the most scribes the many consortia, associations and BOOT' IS FAMOUS FOR ITS LANDSCAPES, renowned literary guides to Italy in the years of events that make up the social fabric of the re- CULTURE, ANCIENT ARCHITECTURE AND, the economic boom. gion. But above all, it tells about the companies OF COURSE, ITS UNRIVALLED FOOD TRADITION. Incipit pages describe, in a sober yet inten- and entrepreneurs that, with a lot of passion, se way, one of the many facets of this region, are constantly committed to the production Geographical coordinates the Emperor Federico II, near Andria; the Trulli crossroad between West and East, as well as of specialties that are increasingly appraised Apulia is a region of Southern Italy that bor- of Alberobello, dry-stone constructions unique WHAT IS A TRULLO? one of the most fascinating lands of our count- on a global scale. From dairy products to pa- ders to the northwest with Molise, to the west in the world; the Sanctuary of San Michele Ar- A Trullo (plural, Trulli) is a traditional ry. It is also one of the most vibrant in regard to sta, from olive oil to confectionery and bakery with Campania and Basilicata and is bathed by cangelo in Monte Sant'Angelo, a masterpiece Apulian dry-stone hut with a conical food production, able to combine tradition with items, Apulia offers it all. A land rich in unique the Adriatic Sea to the east and by the Ionian of medieval art and an international pilgrimage roof. It was originally used for storing a modern industrial vision. and tasty products, that in some cases have Sea to the southeast. Apulia is divided into six destination; the ancient beech woods of the grain, farming tools or even hosting provinces: Bari (the capital), Brindisi, Foggia, Umbra Forest, in the heart of the Gargano Na- Right from Apulia starts a long and ideal become international symbols and distincti- animals. The walls of a trullo can be up Lecce, Taranto and Barletta-Andria-Trani. The tional Park. journey that our publication, The Italian Food ve elements of a particular way of conceiving to 2 meters thick with the space betwe- climate is typically Mediterranean with hot, dry The combination of history, quality food and en the inner and outer walls filled ensu- Magazine, has decided to dedicate to Italian food. Of course, it all starts from what this land and sunny summers and mild, rainy winters. In- wine offered by this region is amazing. For tho- ring that the interior is cool during the f&b specialties, which is destined to foreign and territory can offer, with the unrivaled con- land, vast plains and gentle hills are the uncon- se who want to take a journey through history, hot summers and warm in winter. To- importers, buyers and retailers. The aim, of tribution of human skills and creativity. taminated kingdom of nature, where olive trees Apulia offers a wide range of places that tell the day, Trulli have been renovated as fully course, is to promote such products by provi- Enjoy your reading and, even more, your bu- and vineyards alternate with lush forests and ancient origins of this land: from Prehistory to equipped modern houses and are be- ding a significant contribution to their knowled- siness. amazing Mediterranean canyons, the ‘Gravine’. Magna Graecia, from the Imperial age to the loved by tourists from the world over. In the north, the Gargano promontory extends Renaissance, including the splendour of the Ba- The Apulian town of Alberobello is con- out into the Adriatic Sea like a spur, while in the roque art and architecture of Lecce and Salento. sidered the ‘Trulli capital’ and has been south, the Salento peninsula forms the heel of Basilicas, cathedrals and shrines are the symbol recognized as a World Heritage Site. Italy's boot. The highest peak in the region is of the different artistic expressions that occur- Una cultura alimentare Mount Cornacchia (1,152 meters above the sea red here. level) within the Daunian Mountains, in the north Alla scoperta della Puglia along the Apennines. But most of the Apulia’s Have we mentioned food? Viaggio attraverso ‘il tacco’ dello Stiva- che si rinnova landscape, Salento in particular, is geographi- The food sector has always been one of the le d’Italia. Una regione fatta di panorami cally flat with only moderate hills. strengths of the Apulia’s economy. Its key re- “L’intera Puglia è terra di pas- e Occidente, tra le più affa- gliando è una sorta di guida alle nella produzione di eccellenze mozzafiato e un patrimonio architettonico source is the richness of raw materials: fruit, saggio di venti e di nuvole che scinanti della nostra Penisola, tante eccellenze che nascono sempre più apprezzate e rico- e culturale unico nel suo genere. Il tutto, galoppano tra mare e mare. La e certamente tra le più vitali e attraversano questa regione nosciute a livello internazio- The natural and historical beauties vegetables and cereals that grow throughout condito da una tradizione gastronomica tra vite, l’olivo e il mandorlo sono in ambito agroalimentare. Ca- ricca di storia, cultura, bellezze nale. Dal settore del lattiero- The Gargano National Park, made of limesto- the region in a broad range of crop types and le più apprezzate dai consumatori di tutto le piante della Puglia, e anche pace di coniugare le tradizioni artistiche e che da sempre è caseario a quello della pasta, ne and rich in karst forms such as caves and sin- varieties thanks to the favorable Mediterranean il mondo. la sua principale ricchezza”. con una visione industriale mo- tra le portabandiera del made dal vino all’olio, fino ai dolci, kholes, has a great importance. The innermost climate. Apulian food and wine tradition is an La frase, fra le tante, l’ho pre- derna. in Italy alimentare. in Puglia non manca davvero area covered by dense tree lines is the Umbra explosion of flavors of excellence. The secret sa in prestito dal giornalista e Proprio dalla Puglia prende il ‘Discover Apulia’ accende i niente. Anzi. La Puglia è un Forest. The park also includes the Tremiti archi- lies in its fresh and genuine ingredients such scrittore Guido Piovene, auto- via una sorta di lungo e idea- riflettori sull’articolata produ- territorio fecondo di prodotti pelago, that is located 12 miles north of Garga- as extra virgin olive oil, for which Apulia is the re (oltre che di svariati reporta- le viaggio che la nostra rivista zione, evidenzia il trend del unici e gustosi, in alcuni casi no, in the Adriatic Sea. first producing region in Italy. Typical products ge) del famoso libro intitolato The Italian Food Magazine ha business sul versante export, diventati veri e propri elementi “Viaggio in Italia” che, pubbli- deciso di dedicare alle tipicità descrive i numerosi consorzi, distintivi, marchi di fabbrica se Murgia plateau is located in the central area like Canestrato Silano and Caciocavallo Puglie- cato nel 1957, è considerato italiane, con l’obiettivo di valo- oltre che gli eventi che fanno preferite, di un modo di conce- of Apulia and is the home of the Alta Murgia se cheeses, Altamura Pdo bread, Capocollo of tra le più celebri guide lettera- rizzarle, fornendo un contribu- parte del tessuto sociale di pire il buon cibo da portare in National Park, which covers an area of about 70 Martina Franca cured meat, together with Primi- rie del Bel Paese negli anni del to tangibile alla loro diffusione questa regione. Ma, soprattut- tavola. Partendo, logicamente, thousand hectares. The 800 kilometers of coast tivo, Negroamaro and Nero di Troia wines are boom economico. e conoscenza. A beneficio di to, propone un racconto legato da quanto la terra e la natura highlight numerous marine reserves like those just some of the regional excellences you can L’incipit descrive in modo so- importatori, buyer e retailer in alla storia delle aziende e dei offrono, per poi capitalizzare le of Torre Guaceto in Brindisi, Tremiti Islands and taste. In Apulia, many types of pasta are produ- brio, ma puntuale, una delle tutto il mondo. rispettivi imprenditori che, con competenze e la creatività. Porto Cesareo. Apulia also has an extraordinary ced every day, but the most famous are certainly tante sfaccettature di questa La Special Edition intitolata passione, sono costantemen- Buona lettura e, ancor più, heritage that includes four Unesco world sites: the ‘Orecchiette’, whose name comes from their regione, crocevia tra Oriente ‘Discover Apulia’ che state sfo- te impegnati nella creazione e buon business a tutti. Castel del Monte, the mysterious fortress of shape, that resembles a small ear.