Deliverable T2.1.1 Collection of Primary and Secondary Data
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“Development of an innovative network for the promotion of extroversion of agro-food companies in Adriatic – Ionian Area” Collection of Primary and Secondary Data This report was prepared for and submitted to the “INNOVAGRO” Project by: “This document has been produced with the financial assistance of the European Union. The content of the document is the sole responsibility of the Technical University of Crete and can under no circumstances be regarded as reflecting the position of the European Union and/or ADRION Programme authorities”. © Copyright by the “Innovagro” project Collection of Primary and Secondary Data The “INNOVAGRO” partnership consists of: Name Role Country Chania Chamber of Commerce and Industry Lead Partner Greece Region of Crete Partner 2 Greece Technical University of Crete Partner 3 Greece Network of the Insular Chamber of Commerce Partner 4 Greece and Industry of the European Union Province of Potenza Partner 5 Italy E-institute, institute for comprehensive Partner 6 Slovenia development solutions Italian Confederation of Agriculture Partner 7 Italy Union of Chambers of Commerce and Industry of Partner 8 Albania Albania Chamber of Commerce and Industry of Serbia Partner 9 Serbia University of Basilicata Partner 10 Italy History Changes Version Date of Issue Document Title Author(s) Controller Number 1.0 23/7/2019 E. Grigoroudis T. Tsimrikidis ©INNOVAGRO Page 1 Collection of Primary and Secondary Data Table of Contents List of Abbreviations ......................................................................................................... 4 List of Tables ..................................................................................................................... 5 List of Figures .................................................................................................................... 6 Executive Summary .......................................................................................................... 8 1. Introduction ............................................................................................................... 11 2. Review of Virtual Incubators and Business Platforms .................................................. 13 2.1. Virtual Business Centers and Incubators .................................................................... 13 2.1.1. Incubators ...................................................................................................................... 13 2.1.2. Business Accelerators and Innovation/Entrepreneurship Centers ................................ 16 2.1.3. Services by Online Business Platforms ........................................................................... 17 2.2. Existing Platforms ........................................................................................................ 17 2.2.1. StartLife .......................................................................................................................... 18 2.2.2. Agro Innovation Lab ....................................................................................................... 19 2.2.3. RE-Rise Incubator and Accelerator ................................................................................. 22 2.2.4. Market-Maker ................................................................................................................ 24 2.2.5. SME Toolkit..................................................................................................................... 27 2.2.6. Bplans Platform .............................................................................................................. 28 2.3. Selected Modules ........................................................................................................ 30 2.3.1. e-library .......................................................................................................................... 31 2.3.2. e-learning ....................................................................................................................... 41 2.3.3. e-networking .................................................................................................................. 43 2.3.4. e-tools............................................................................................................................. 45 3. User Needs Analysis ................................................................................................... 49 3.1. Research Background and Questionnaire Development ............................................ 49 3.2. Survey Details and Results .......................................................................................... 50 3.2.1. Business Identity ............................................................................................................ 50 3.2.2. Business Foundation ...................................................................................................... 52 ©INNOVAGRO Page 2 Collection of Primary and Secondary Data 3.2.3. Business Planning ........................................................................................................... 53 3.2.4. Market and Distribution Channels ................................................................................. 53 3.2.5. Information Channels ..................................................................................................... 54 3.2.6. Business Collaboration ................................................................................................... 56 3.2.7. Concluding Remarks ....................................................................................................... 56 4. Primary and Secondary Data ...................................................................................... 58 4.1. Background and Questionnaire Development ........................................................... 58 4.2. Clusters and Cooperation Networks ........................................................................... 58 4.3. Studies ......................................................................................................................... 60 4.4. Exports and Imports .................................................................................................... 61 4.5. EU Quality Schemes .................................................................................................... 62 4.6. Trade Fairs, Trade Shows and Exhibitions .................................................................. 68 4.7. Innovative Agro-Food Companies ............................................................................... 68 References ....................................................................................................................... 69 Annexes........................................................................................................................... 70 ©INNOVAGRO Page 3 Collection of Primary and Secondary Data List of Abbreviations CCCI: Chania Chamber of Commerce and Industry CCIS: Chamber of Commerce and Industry of Serbia CIA: Italian Confederation of Agriculture CRETE: Region of Crete E-ZAVOD: E-institute, institute for comprehensive development solutions INSULEUR: Network of the Insular Chamber of Commerce and Industry of the European Union IPR: Intellectual Property Rights PDO: Protected Designation of Origin PGI: Protected Geographical Indication PP: Province of Potenza SME: Small and medium-sized enterprise TSG: Traditional Specialties Guaranteed TUC: Technical University of Crete UCCIAL: Union of Chambers of Commerce and Industry of Albania UNIBAS: University of Basilicata ViBIEC: Virtual Transnational Business Innovation & Entrepreneurship Center ©INNOVAGRO Page 4 Collection of Primary and Secondary Data List of Tables Table 1. Companies participated in user needs analysis survey Table 2. Personnel of the participating companies Table 3. Studies and promotional plans for agro-food products Table 4. Recorded PDO, PGI, TSG and organic agro-food products Table 5. Examples of recorded agro-food trade fairs, trade shows and exhibitions ©INNOVAGRO Page 5 Collection of Primary and Secondary Data List of Figures Figure 1. Incubators evolution through the years (von Zedtwitz, 2003) Figure 2. Differences between virtual and physical incubators in terms of market reach and interaction richness (von Zedtwitz, 2003) Figure 3. Overlapping features between incubators and accelerators (Dempwolf et al., 2014) Figure 4. StartLife home page Figure 5. StartLife services Figure 6. StartLife presentation of the incubated startups Figure 7. Agro Innovation Lab home page Figure 8. Fields of interest of Agro Innovation Lab Figure 9. Services provided by Agro Innovation Lab Figure 10. Selected startups that entered the Acceleration & Market Entry Program in 2018 Figure 11. Re-rise (UK) home page Figure 12. Services for the startups provided by RE-Rise Figure 13. Examples of provided services and their cost offered by RE-Rise team Figure 14. MarketMaker home page Figure 15. MarketMaker search engine home page Figure 16. Search results in MarketMaker platform Figure 17. Presentation of a selected company from the MarketMaker database Figure 18. SME Toolkit home page Figure 19. Examples of available material in SME Toolkit Figure 20. Bplans platform home page Figure 21. Examples of Bplans platform (business plans and calculators) Figure 22. Guide “How to Start a Farming Business” from the Entrepreneur Magazine Figure 23. Guide “How to Get your Business Online” from Score.org