OKANAGAN VALLEY DESTINATION DEVELOPMENT STRATEGY FINTRY Photo: Andrew Strain DESTINATION BC Seppe Mommaerts MANAGER, DESTINATION DEVELOPMENT Jonathan Heerema SENIOR PROJECT ADVISOR, DESTINATION DEVELOPMENT
[email protected] THOMPSON OKANAGAN TOURISM ASSOCIATION Ellen Walker-Matthews VICE PRESIDENT, DESTINATION & INDUSTRY DEVELOPMENT 250 860 5999 ext. 215
[email protected] MINISTRY OF TOURISM, ARTS, AND CULTURE Amber Mattock DIRECTOR, LEGISLATION AND DESTINATION BC GOVERNANCE 250 356 1489
[email protected] INDIGENOUS TOURISM ASSOCIATION OF BC Greg Hopf INDIGENOUS TOURISM SPECIALIST 250 860 5999 EXT. 208
[email protected] OKANAGAN VALLEY | 2 TABLE OF CONTENTS I. EXECUTIVE SUMMARY ........................................................................1 Tourism Strategy II. ACRONYMS ...........................................................................................6 6. A DISTINCTIVE DIRECTION ..........................................................30 a. Vision 1. FOREWORD AND ACKNOWLEDGEMENTS..............................7 b. Goals 2. INTRODUCING THE STRATEGY .....................................................9 c. Guiding Principles for Destination Development a. Program Vision and Goals d. Motivating Experiences b. Purpose of Strategy e. Development Themes c. A Focus on the Supply and Experience f. Interaction of Development Themes and Motivating Experiences d. Methodology 7. STRATEGIC PRIORITIES .................................................................. 36 e. Project Outputs a. Objectives