THE GREENLINING INSTITUTE Advocacy | Research | Leadership Development the GREENLINING INSTITUTE Annual Report 2010

ANNUAL REPORT 2010 THE GREENLINING INSTITUTE Advocacy | Research | Leadership Development THE GREENLINING INSTITUTE Annual Report 2010

Board of Directors Greenlining Coalition George Dean, Co-Chair Allen Temple Baptist Church KHEIR Center Ortensia Lopez, Co-Chair American GI Forum La Maestra Family Clinic David Glover, Secretary Asian Business Association Latino Business Chamber of Greater Los Angeles Robert Apodaca, Treasurer Black Business Association Mexican American Grocers Association Jorge Corralejo Black Economic Council Mexican American Political Association Rosario Anaya California Black Chamber of Commerce Mission Language and Vocational School Alfred Fraijo California Hispanic Chambers of Commerce NaFFAA Yusef Freeman California Journal for Filipino Americans National Asian American Coalition Darlene Mar California Rural Legal Assistance Oakland Citizens Committee for Urban Renewal (OCCUR) Louise Perez CHARO Community Development Corporation Our Weekly Mark Rutledge Chicana/Latina Foundation San Francisco African American Chamber of Commerce Olga Talamante Chicano Federation, San Diego San Francisco Housing Development Corporation Founding Emeritus Board Community Resource Project, Inc. Search to Involve Pilipino-Americans Council of Asian American Business Associations Southeast Asian Community Center Ralph Abascal Economic Business Development, Inc. The East Los Angeles Community Union (TELACU) Leo Avila El Concilio of San Mateo County Ward Economic Development Corporation Ben Benavidez First AME Church, Los Angeles West Angeles Church of God in Christ Henry Der Greater Phoenix Urban League West Coast Black Publishers Association Alex Esclamado Hermandad Mexicana Latinoamericana Frederick Jordan Hispanic Chamber of Commerce-Orange County Guillermo Rodriguez, Jr. Hmong-American Political Association Table of Contents

Message from the Executive Director ...... 04

Community Reinvestment ...... 06

Consumer Protection ...... 08

Bridges to Health ...... 10

Green Assets ...... 12

Leadership Academy ...... 14

Academy Alumni Association ...... 18

Claiming Our Democracy ...... 19

Economic Summit ...... 20

Communications ...... 22

Financial Statements ...... 24

The Greenlining Team ...... 26

Credits ...... 27

2010

About Greenlining 2010 At a Glance

The Greenlining Institute is a national Operational Expenses: $3,699,000 policy, research, organizing, and leadership End of Year Assets: $18,150,884 institute working for racial and economic Buildings: 3 justice. We ensure that grassroots leaders FTE Employees: 18 are participating in major policy debates by Academy Students Trained: 80 building diverse coalitions that work together Coalition Members: 39 to advance solutions to our nation’s most Publications and Policy Briefs: 8 pressing problems. Greenlining builds public Unique Media Stories: awareness of issues facing communities (Internet, Print, Radio, of color, increases civic participation, and and Television) 150+ advocates for public and private policies that Website Visitors: 38,632 create opportunities for people and families Economic Summit Attendance: 1100+ to make the American Dream a reality. Meetings with Fortune 100 CEOs: 5 MESSAGE FROM THE EXECUTIVE DIRECTOR Orson Aguilar

Today’s kindergarten student in California is part Communities of color are vital to the future of a class in which 70% of her peers are students of color. What kind of society do we want her to success and sustainability of California and the inherit? Will she learn in a classroom with 40 other children? Will higher education be too costly nation. It is no longer good enough to just be for her to attend? Will she have access to adequate at the table. We need to develop the menu. financial services? Will she find a good paying job with healthcare? Will she retire in dignity and have savings to pass on to her own children? These are the questions we must ask in order to create a vision Dear Friends, and strategy for the future.

Historically, the United States has been a place Communities of color are vital to the future success where a strong middle class could benefit from a and sustainability of California and the nation. As seemingly endless abundance of wealth and op- a critical mass of Americans, communities of color portunities. California, in particular, was regarded need to be at the forefront of ideas and solutions to as a place without limits on the potential for human advance the American Dream for the next genera- achievement. Resources such as a tuition-free higher tion. It is no longer good enough to just be at the education allowed residents to dream of a quality table. We need to develop the menu. We no longer education. Friendly land-use policies supported represent the minority voice or just the voice of homeownership opportunities for a growing middle equity. We are the majority voice. class. Small businesses were cherished and were the cornerstone of vibrant communities. Employees Communities of color have a huge choice to make. relied on pensions to retire in comfort. We can either position ourselves to be seen as a vibrant solution to the nation’s economic woes, or We became complacent, believing that this version we can be silent and brace for the backlash. of the American Dream would automatically continue to improve far into the future. The recent At Greenlining, we have chosen to be part of the economic downturn, however, has presented new vibrant solution. We hope that you will join us. challenges where traditional means of achieving Sincerely, the dream are rapidly becoming less viable. The so- called recession created a depression in communities Orson Aguilar of color and it will take us years to climb out of the Executive Director rampant unemployment and historic loss of wealth that we are witnessing. 4 By 2043, more than 50% of U.S. residents will be non-white. (U.S. Census)

For every dollar of wealth owned by a white family, an African American or Latino family owns just 16 cents.

California Demographics, now and future

Current California race demographics

2040 projected California race demographics

42% 29% 5.8% 4.47% 37% 48% 11% 13% .61% .72% White Black Latino Asian Native American

5 Community Reinvestment Closing the racial wealth gap by ensuring that economic opportunities are available to communities of color.

2010 Accomplishments

Authored diversity language that was inserted into of the Currency Acting Comptroller John Walsh, the Dodd-Frank Wall Street Reform and Consumer Senator Barbara Boxer, and many other key officials. Protection Act and successfully advocated for the Held a public forum on the economic insecurity of creation of the Consumer Financial Protection Bu- seniors of color. reau and Offices of Minority and Women Inclusion. Planned a public forum on foreclosed homes in Organized Let’s Do Business 3, a business confer- Los Angeles with 7 major banks to discuss creative ence where 400 small business owners met with ways for community groups to acquire properties over 70 first-tier prime suppliers and corporations and stabilize communities. to seek business opportunities. Multiple contracts were provided to minority small businesses as a Hosted a private lunch in Los Angeles with J.P. result of this conference. Morgan Chase CEO Jamie Dimon and over 150 non-profit leaders. Testified at the Federal Reserve hearings on the Community Reinvestment Act and Home Mortgage Published 4 reports examining: bank overdraft Disclosure Act. fees, home-lending to communities of color, the implementation of Offices of Minority and Led two coalition meetings in Washington DC to Women Inclusion, and the economic insecurity of meet with Federal Reserve Chairman Ben Bernanke, seniors of color. House Financial Services Committee Chairman Barney Frank, Federal Deposit Insurance Corpora- tion Chairman Sheila Bair, Office of Comptroller

6 Widespread foreclosures have drained an estimated $350 billion from communities of color. $ $ $ $ $ $ $$ $$ $$ $ $$ $$ $ $ $$$$ $ $ $ $ $ Elizabeth Warren of the Consumer Financial Protection Bureau and O rson Aguilar (Photo: Teresa García, courtesy of MEDA SF) $ $ For every 100 11 have lost their homes or are African Americans, at risk of foreclosure.

For every 100 17 have been touched by Latinos, foreclosure.

Of the 25 million+ U.S. households National Unemployment Rates that do not have bank accounts... National Average: 9.8%

46% 34% are are Latino

African African American: 16% Latino: 13.2% Asian: 7.6% White: 8.9% American U.S. Department of Labor Statistics, Nov 2010

Let’s Do Business 3 participants (Photo: Juan Alaniz) 7 Consumer protection Empowering communities of color through energy, telecommunications, and technology policy.

In 2010, low income households across California received nearly No electric, gas, or telephone 4 million notices of company provides billing in a impending shut-offs language other than English. of their electric or gas service for failure to keep up with their monthly payments.

Nearly 40% of Californians speak a language other than English at home. Applications for Greenlining’s Legal Team, 2010 (Photo: Jorge Torres) the University of California and California In the greater Los Angeles area, State University more than 40% of households systems are now speak English “less than well.” online-only. 8 2010 Accomplishments

Successfully authored and passed AB 2758, Provided thorough legal and policy analysis on sev- legislation that ensures women, disabled veterans, eral of the Federal Communications Commission’s and minority owned businesses have fair contract- (FCC) hottest topics, including network neutrality, ing opportunities in California’s $100 billion universal broadband, and broadband affordability Smart Grid overhaul. for low-income households.

Achieved new, unprecedented low income ratepayer Intervened in the Comcast/NBC-Universal merger, protections for families with difficulty paying bills. pushing for stronger consumer protections and better opportunities for diverse programming and Successfully fought for fair billing rules for the diverse media ownership. state’s thousands of small businesses. Researched and published our annual supplier Advocated and secured a decision for the safe diversity report card entitled Who’s Getting the disposal and recycling of all solar panel materials Contracts?, an in-depth analysis of supplier diversity placed by California utilities. among California’s regulated utilities.

Internet access is lowest in Latino and African American homes. (The Nielsen Company, 2009)

National Internet and Broadband Access

Homes with Internet access California Public Utilities Commissioner President, Micheal Peevey, at Greenlining’s Homes with Broadband Economic Summit. (Photo: Travis Do)

The California Public Utilities Commission’s innovative supplier diversity program brought an additional $341 million to 95% 83% 57% 23% communities of color in 2009. $75K+ $30K- Household Income This marked an 18.64% increase in Jim Jansen, The Better Off Online (Pew Research Center, Nov 2010) regulated utilities’ spending with John B. Horrigan, Ph.D., Broadband Adoption & Use in America (FCC Omnibus Broadband Initiative, Feb 2010) minority-owned businesses. 9 Bridges to Health Promoting holistic policies that lead to better health for people of color.

2010 Accomplishments

Coordinated four Bay Area Coalition to Increase Diversity in the Health Workforce (BACIDHW) convenings to discuss and act on key ways to increase diversity within the health workforce.

Created and oversaw the implementation of a Learning Evaluation Community for health care workforce pipeline programs to build their evaluation capacity.

Provided advocacy and support of AB 2578 (Jones), a bill that would have given rate jurisdiction to California’s Insurance Commissioner and the Department of Managed Health Care. 32 million people nationwide will gain access Provided comment and advocacy on the need to to health coverage by 2019, keep and expand the Prevention Fund established due to the Patient Protection in the Affordable Care Act. and Affordable Care Act.

Gave input and comment on the Strategic Growth Council’s recommendations on how to incorporate health into all policies. In California, the health care reform law will ensure affordable Presented on the connection between health and coverage options for an estimated 4 million people who are currently wealth at multiple forums. uninsured.

Coordinated three successful public hearings addressing the environmental health concerns of the communities living within the Toxic Triangle— Richmond, East and West Oakland, and Bayview/ Among adults ages 50–64, Hunter’s Point in San Francisco. approximately 20% of Latinos, African Americans, and American Published report entitled Closing Data Gaps: Indians have diabetes—nearly double the prevalence among Unpacking Asian American Diversity in California whites. Medical Schools. (UCLA Center for Health Policy Research)

10 The Uninsured

% of the Total Population Studies have that is People of Color demonstrated % of the Uninsured that physicians Population that is People of Color of color are more likely to serve in federally- In California, the health care designated reform law will ensure affordable medically coverage options for an estimated underserved 33% 50% 53% 74% 4 million people who are currently areas. uninsured. United California States

Only 3.9% of surveyed physicians in California identified a Latino cultural background, and only 2.9% identified an African American cultural background. (Medical Board of California, 2010)

11 GREEN ASSETS Ensuring that communities of color have equal access to the emerging green economy.

of residents near large green- 62% house gas-emitting facilities are people of color.

5 out of the 10 most ozone-polluted metropolitan areas in the nation are in California: Los Angeles, Bakersfield, Visalia, Fresno, and Sacramento.

Green Assets fellow C.C. Song coordinated a No on Prop 23 press conference in Wilmington, CA. (Photo: Diana Pei Wu) Currently, California’s in 2020, when AB 32 is fully clean-tech investment implemented, that investment will is at $10.6 billion. be $79.7 billion. (The Cleantech Group)

Greenlinling Annual Report Rev2.indd 12 3/22/11 9:55 AM 2010 Accomplishments

Participated in the Executive Committee of Commu- Organized a press conference in Wilmington, CA, nities United Against the Dirty Energy Proposition, near Texas oil refineries to advocate for clean energy a coalition that worked to successfully defeat Prop and cleaner air for communities of color. 23, an effort by Texas oil companies to overturn California’s clean air laws. Hosted a forum with the California Public Utilities Commission (CPUC) to discuss small business Collaborated with the Consumer Protection team opportunities in AB 32. to author and pass AB 2758, legislation that provides minority-owned businesses with the Coordinated statewide media spokesperson train- opportunity to do business with California’s ings with over 75 participants to ensure that diverse growing renewable energy technologies. leaders have the tools to communicate climate change policies to the media. Advocated for the Community Benefits Fund, AB 1405, that would have directed a portion of cap and Published two reports on solar energy: The State of trade revenue to the most polluted neighborhoods Solar Industry in California and Moving Towards an in California. Affordable Low Income Energy Solution.

Concern for the Environment

Latinos

Asian Americans

White Americans

Percentage of group that is

50% 46% 27% 66% 51% 31% 85% 79% 71% 69% 49% 40% Concerned Global Air Pollution Toxic Waste Future Water about... Warming Contamination Supply of Soil and Water

LA Times / USC Poll, Nov 2010

13 Leadership Academy Empowering a new generation of diverse leaders to advance racial and economic equity, and create positive social change.

The Greenlining Leadership Academy was estab- The success of the Academy is not in its numbers lished in 1996 to prepare the next generation of alone. Our 2010 Impact Report demonstrates that multi-ethnic leaders to address the most critical the Academy is addressing the leadership deficit policy issues facing our nation. The Academy offers in communities of color, and also imparting vital advocacy training and hands-on public policy experi- skills—drawn from Greenlining’s unique approach ence to students and young people seeking to to solving critical policy problems—that prepare acquire these skills and build vital social networks participants for future success. Overall, 88% of that will enhance their effectiveness as future lead- Greenlining Academy alumni feel an increased level ers. Greenlining’s vision is to empower a cadre of of confidence and leadership in their advocacy and leaders ready to enter non-profit, private and public social justice work as a result of their Academy sectors and work collaboratively to create social experience. change. Through its programs, the Academy has trained and nurtured over 700 young people.

7% Pacific 11% Islander 10% Employment JD White 28% by Sector 11% Latino PhD 12% 49% 6% Master’s Multiracial Self- 30% employed 23% Bachelor’s 19% 44% Asian 20% African Social Private sector American American Benefit sector Highest Level of 30% Public Academic Degree Racial Breakdown sector

Statewide, people of color account for 53% of People of color hold 28% of nonprofit California’s population, but hold only 25% of board positions in California compared nonprofit executive director positions. with 14% nationwide.

14 “I still carry with me many of the lessons

and skills I learned through the Greenlining

Academy. Without it, I’m sure I wouldn’t

be where I am today.”

“Greenlining exposed me to the intersection

of social justice work and policy advocacy/

research. In retrospect, Greenlining remains

a pivotal experience that greatly shaped my

professional development.”

- Academy Alumni Survey Respondents

Academy Impact Report Data This report is the first retrospective study of the Greenlining Leadership Academy and represents the experiences and reflections of over 100 alumni. The report found that as a result of their Academy experience:

Nearly all alumni learned the importance of working across racial and ethnic lines to find solutions and had the opportunity to do so

Over 88% of alumni feel an increased level of confidence and leadership in their advocacy and social justice work

Nearly 80% of alumni developed a greater commitment to social justice

76% of alumni maintained social justice as a demonstrated theme in their professional careers

83% of alumni gained a greater ability to build Gender partnerships, alliances, and coalitions to find Breakdown: solutions 64% Female, 36% Male

Age Breakdown: 90% under 35, 10% over 36

Top: Tech Fellows, 2010 Bottom: Greenlining Academy Graduation, (Photo: Jorge Torres) Summer 2010 (Photo: Jorge Torres)

“Being immersed in an environment with such intelligent people inspires me and 15 contributes to my well-rounded understanding of social, economic and political justice.” Academy Programs

Fellowship Program: a year-long paid training program for young leaders who have completed, at minimum, their undergraduate degrees and have a track record of community involvement.

Legal Academy: trains law students to be skilled, ethical, and reform-mind- ed professionals.

Summer Associate Program: an intensive 10-week paid training program for young leaders who have completed, at minimum, their undergraduate degrees by the start of the program. 2010 Casa participants (Photo: Daniel Vasquez)

Casa: a residential leadership program for diverse and low-income UC # Admitted Acceptance Payment for Berkeley students. Its goal Program Length Qualifications per Year Rate Participants is to retain and matriculate underrepresented stu- Fellowship 1 year Bachelor Degree 3 2% $33,800* dents. Legal Technology Fellows: Fellowship 1 year Law Degree 1 1% $41,800* a summer program for college students who wish $1,700 to spread digital literacy and broadband inclusion in Summer monthly California’s Central Valley. Associate 10 weeks Bachelor Degree 10 8% stipend

Multimedia Academy: $1,700 a ten-month, hands-on Legal Minimum, Current monthly media training program for Associate 10 weeks Law Student 1 1% stipend undergraduate students who are currently working Academic Current UC Low cost toward their BA. Casa Year Berkeley Student 35 68% rent Research Associates Program: offers part-time Current College $4,000 paid positions to high Tech Fellows 12 weeks Student 5 83% stipend school, college and graduate students throughout Multimedia Current College the year. Academy 10 months Student 2 N/A $12/hour

Investing Pays Off (IPO) Current High School, High School Summer Research 1 Semester College, or Graduate Camp: a free 10-day camp Associates minimum Student Up to 12 50% $12/hour designed to engage young students on critical issues impacting communities IPO Summer High School Student of color while developing Camp 10 days 9th, 10th, or 11th 22 95% Free valuable skills in problem * Position includes benefits. solving, team work and critical thinking.

16 2010 Fellows Leticia Mata Brandon Donaldson Griselda Segura Academy Escondido, California San Francisco, California Anaheim, California Michael Gallin BA, Urban Studies 11th Grade 11th Grade PARTICIPANT Vallejo, California UC Berkeley Project: New Media Project: Banking & ROSTER BA, African American MPAc, Carnegie Mellon Foreclosure Crisis Studies University 2012 Bria Donaldson UC Los Angeles Project: A Study of San Francisco, California Denzel Tongue Project Area: Community California Proposition 32 11th Grade Alameda, California Reinvestment Project: New Media 10th Grade Jonathon Munoz Project: Sustainable Michelle Romero Stockton, California Diana Gonzalez Development Redwood City, California BA, History and Chicano & Bronx, New York BA, World Literatures & Latin American Studies 12th Grade Henry Tran Culture Fresno State University Project: Sustainable Garden Grove, California UC Santa Cruz Project: Increasing Civic Development 10th Grade Project Area: Claiming our Engagement through Project: Sustainable Democracy Redistricting Dan Hur Development Fullerton, California C.C. Song Antonio Nunez 12th Grade Janina Turner Taipei, Taiwan San Jose, California Project: Sustainable Los Angeles, California BA, Political Science and BA, Psychology Development 11th Grade Creative Writing UC Santa Cruz Project: Banking & University of Michigan MPHc, San Jose State Faiza Jooma Foreclosure Crisis Project Area: Green Assets University 2011 Mill Creek, Washington Project: Increasing Minority 10th Grade Shanee Williams Ryan Young Owned Grocery Stores Project: New Media Oakland, California San Francisco, California in Typically Underserved 11th Grade BA, Law and Society Communities Abel Lopez Project: Banking & UC Santa Barbara Bronx, New York Foreclosure Crisis JD, UC Hastings 2010 Ivonne Rosales 12th Grade Project Area: Consumer Lynwood, California Project: Banking & Protection BA, Peace and Conflict Foreclosure Crisis Research Associates Studies UC Berkeley Gavin Pak Aaron Lewis Summer Associates Project: Re-examining the Playa del Rey, California UC Hastings Initial Intent of Affordable 10th Grade Aime Castillo Housing Project: Sustainable Mario Lopez Santa Barbara, California Development UC Berkeley BS, Biological Sciences Scott Shannon UC Davis Houston, Texas Catherine Pham Cesar Paredes Project: Regulation of the BA, History Orange, California UC Davis Pharmaceutical Industry Occidental College 12th Grade JDc, USC School of Law Project: New Media Caroline Reston Henoch Derbew 2012 UC Davis New York City, New York Project: California’s Utility Brian Preciado BA, History and Classics and Telecommunication Baldwin Park, California Samar Shah Colgate University Companies and the 10th Grade UC Berkeley MPP, Georgetown University Communities They Service Project: New Media 2010 Florentino Soria Project: Examining Financial Nadia Wong Timothy Nguyen UC Berkeley Insecurity for Seniors of Temple City, California Garden Grove, California Color BA, International Studies 10th Grade Ariel Sweet and Social Ecology Project: Banking & UC Berkeley Jacob Dumez UC Irvine Foreclosure Crisis Woodstock, Vermont MPP/MSW, University of Jamal Stokley BA, Politics Michigan 2010 Natividad Rangel San Francisco Princeton University Project: Solar, an Affordable Hayward, California State University MPPc, UC Berkeley 2011 Low-Income Energy 9th Grade Project: Examining Financial Solution Project: New Media Jeannette Vazquez Insecurity for Seniors of UC Berkeley Color Andrea Romero IPO Summer Camp Pinole, California Teri White Patricia Guerra 12th Grade Spelman College Monterrey, Mexico Bryan Arriola Project: Sustainable BA, International Fontana, California Development Journalism, Media & 12th Grade Political Science Project: Banking & DeJanae Russel UC Berkeley Foreclosure Crisis Berkeley, California Project: Increasing Civic 10th Grade Engagement through Kevin Belisario Project: Sustainable Redistricting San Diego, California Development 12th Grade Project: Banking & Foreclosure Crisis 17 Greenlining Academy Alumni Association Board Roster

Mark Rutledge – Chair The 450 member Academy Alumni Association strives to enhance the Academy Fellow 2006-2007 Academy alumni network and support the development and success Master of Science in Public Policy & Management, Carnegie Mellon of Academy programs. University Director of Operations & Innovation, The We Group

Nonya Collier—Vice Chair Academy Fellow 2005-2006 MBA, Class of 2012, University of Pennsylvania

Lindsay Imai Academy Fellow 2001-2002 MPA, Syracuse University Transportation & Housing Program Associate, Urban Habitat

Waiching Wong Academy Fellow 2005-2007 Master of City and Regional Planning, Cornell University Capital City Fellow, Office of the Chief Financial Officer

Vicenta Arrizon Academy Summer Associate 2004 BA, Pitzer College Diversity Recruiting and Development Coordinator, Gibson Dunn & Crutcher, LLP

Annual Academy Alumni Association meeting at Greenlining’s Economic Summit (Photo: Travis Do) Molly Hart Greenlining Staff 2001-2008 MPA, Health Policy and Management, New York University Project Manager, New York City Department of Health and Mental Hygiene

Jasper A. Cacananta Over 70% of alumni value their Academy Alumni network Academy Fellow 2004-2005 JD, Class of 2010, University of as a resource for professional development opportunities. Pennsylvania Law School Corporate Associate, Curtis, Mallet-Prevost, Colt & Mosle LLP

18 Claiming our Democracy Increasing the civic participation of communities of color in redistricting, campaign finance reform, and ballot initiative reform.

Redistricting: 30K+ applicants submitted preliminary applications to be on California’s Redistricting Committee. Of the 30K, 5,600 submitted full applications. Of the 5,600...

70% 67% were White were male

2010 Accomplishments Through the outreach and advocacy efforts of Held 26 workshops throughout California organizations like Greenlining, the 14 seat educating diverse voters on California’s new Redistricting Commission is composed of: redistricting process, increasing the pool of diverse 3 Latinos (21%) candidates that applied to the state’s first Citizens Redistricting Commission. 3 Whites (21%) 4 Asian Americans (29%) Greenlining’s redistricting outreach touched 2 African Americans (14%) hundreds of thousands of people through ethnic 1 Pacific Islander (7%) and mainstream internet and earned media. 1 American Indian (7%) Developed ongoing analysis and also provided constructive criticism to the Bureau of State Audits regarding their selection process to ensure that Over $200 million special applicants of color had fair and equal opportunities interest dollars were spent to be on the commission. on the Nov 2010 elections. Recruited a cohort of 10 statewide redistricting leaders to be trained as redistricting experts with the goal of building greater civic participation of Exit polls suggest that voters local communities in the redistricting process now and in the future. of color played a decisive role in the November elections. 19 Economic Summit 2010: Rebuilding the American Dream Building the momentum of Greenlining’s work by convening leaders from diverse backgrounds and sectors to educate, inspire, and network with one another.

Participants: 1,100+

Keynote addresses:

Barney Frank, Chairman House Financial Services Committee

Ivan Seidenberg, CEO Verizon

Barbara Desoer, President Bank of America Home Loans

Awards:

Lifetime Achievement Award: Fred Jordan, President & Chairman, San Francisco African American Chamber of Commerce

Big Heart Award: Len Canty, Chairman, Black Economic Council

Big Brain Award: Barney Frank, Chairman, House Financial Services Committee

Torch Bearer Award: Alfred Fraijo, Partner, Sheppard Mullin Richter & Hampton, LLP

“I regard the work of Greenlining as the

purest form of Capitalism. You’re trying

to make the system work the way it’s

supposed to.”

– Congressman Barney Frank’s

keynote speech at Greenlining’s

17th Annual Economic Summit From above: Barney Frank delivering keynote address; Summit participants; Orson Aguilar, Assemblymember 20 Michael Eng, and Chairman Barney Frank (Photos: Travis Do) Workshops:

Leadership for the American Dream: Preparing Tomorrow’s Leaders for Today’s Challenges Panelists: Now more than ever, new leadership is needed Lateefah Simon, Executive Director Lawyers Committee for Civil Rights to address the disproportionate impact of the NTanya Lee, Executive Director economic crisis on low-income communities Coleman Advocates and communities of color. It has been docu- Jane Kim, School Board President mented that supporting people of color to take City and County of San Francisco on advocacy and leadership roles within their (Elected County Supervisor, November 2010) communities is a prerequisite for reducing Anthony Solana, Founder poverty and disparities. This panel focused on For People of Color passing the mantle of social justice leadership Sarah Apsel, Senior Policy Analyst to the next generation. Office of Domestic Finance Renee Branch, Director Moderator: Diversity and Inclusive Practices Council on Foundations Dr. Robert Ross, President The California Endowment

Creating Opportunities to Achieve the American Dream Panelists: Having a good job is essential to achieving the Allen Miller, President & CEO COPE Health Solutions American Dream. This panel explored what our leaders Tim Simon, Commissioner in the regulatory, community, and corporate sectors California Public Utilities are doing to emphasize this ideal and promote Commission employment opportunities for a diverse citizenry. Claudia Viek, CEO California Association for Micro Enterprise Opportunity Keynote Address: Abel Guillen, President Michael Peevey, President Peralta Community College Board California Public Utilities Commission Laura Chick, Inspector General State of California

Rebuilding California through Meaningful Government Reform Panelists: California’s annual budget crisis is a yearly reminder Assemblymember Paul Fong, Chair Assembly Elections Committee of the need for comprehensive government reform. Kathay Feng, Executive Director This discussion explored reform measures California California Common Cause must enact to ensure a successful future, and the Antonio Gonzalez, President challenges that may surface along the way. SVREP Paul Turner, Commissioner Los Angeles City Ethics Commission Fred Keeley, Board member California Forward 21 Communications Educating the public on unique issues facing communities of color, and ensuring that diverse communities have a voice in the media.

The Communications Team reaches out to television, radio, print and online news outlets, while also working to improve Greenlining’s and the community’s capacity to communicate with journalists. In 2010, we began implementing comprehensive spokesperson training for all staff and academy members, with an eye toward expanding the program to include Coalition members and other local non-profit leaders.

California Media Hits by County Key: Dots indicate the county where the media Mainstream Media Ethnic Media outlet is located. Note: Audience or circulation Radio often extend over a much wider area.

Newspaper Hits, California Does not include online-only coverage, even if connected with a print publication.

Ethnic Media New American Media stories are listed by known publications in ethnic newspapers. Tally: Los Angeles: 27 | San Bernardino : 10 | San Diego 7 | San Francisco: 8

Mainstream Media Ethnic Media Internet Advocacy

Television features Television The Internet is a powerful tool SF Bay Area: Telemundo for presenting information in a KGO Univision compelling way, and has become KTVU essential to Greenlining’s overall Radio advocacy work. Los Angeles: KPOO-FM, San Francisco KTTV Radio Bilingue List membership: Nearly 10,000 KCAL Regular electronic newsletters, Print and Online advocacy updates and action Print coverage throughout The Los Angeles Sentinel alerts enable us to communicate California and across the nation San Francisco Bay View more effectively with constituents, resulted in literally hundreds of Our Weekly and enhance our legislative advo- published stories. Outlets include: Asian Journal cacy, ballot measure campaigns, World Journal voter education, voter participa- The New York Times Precinct Reporter Newspapers tion, dissemination of reports and Los Angeles Times Hispanic Business more. San Francisco Chronicle KoreAm Journal San Diego Union-Tribune Diario San Diego Social Media Chicago Tribune Facebook: 1,300+ Friends Philadelphia Inquirer Opinion Columns Twitter: 450 Followers San Jose Mercury News San Francisco Bay View YouTube: nearly 30,000 views Chronicle of Philanthropy The Filipino Press Greenlining has focused on Fortune La Opinion integrating social media into our Associated Press La Prensa overall communications strategy, Black Voice News with the goal of translating online Opinion columns written by interest into offline action. Every Greenlining staff were published Blogosphere day we are learning more about in: Huffington Post: Community Rein- how to turn our online fans and vestment Director Preeti Vissa be- followers into activists, volunteers The San Francisco Chronicle came a regular blogger beginning and donors. Investors Business Daily in September 2010. Additional American Banker coverage was garnered in: Proposition 23 Los Angeles Daily News Communications Director Braelan Sacramento Bee Daily Kos Common Dreams Murray and Media Relations Oakland Tribune Coordinator Bruce Mirken served Contra Costa Times Oakland Seen AlterNet as two of the three media Modesto Bee coordinators for Communities Santa Cruz Sentinel The Hill’s Congress Blog Triple Pundit United Against the Dirty Energy Proposition, ensuring that our Fox News Latino The Chronicle of Higher communities’ perspectives made Education’s Innovations blog it into statewide coverage of the Consumerism Commentary campaign against Proposition 23. The Green Blog Unearthed Buzzflash LA Forward Multichannel News MediaBiz

23 Financial statements

Greenlining Institute Statement of Activities

January 1, 2010 - December 31, 2010 January 1, 2010- December 31, 2010

SUPPORT EXPENDITURES Foundations $592,500 Salaries $1,589,910

Corporations $819,833 Benefits (19%) $307,033

Economic Summit $987,545 Stipends/Scholarships $153,723

Earned Legal Fees $120,397 Subtotal Salaries $2,050,666 Investment Income $1,022,775

Rental Income $655,072 Accounting and Audit Fees $106,471

Academy Alumni Gifts Consulting $482,656 and Individual Donations $15,790

Reimbursements $22,203 Subtotal Professional Fees $589,127

TOTAL SUPPORT $4,236,115 Banking/Investment Fees $103,304

Office Supplies & Equipment $28,403

Printing, Copying & Shipping $85,770

Space $206,891

Repair & Maintenance $66,046 Greenlining Support by Source: Food for Casa $40,797 Utilities $89,166 3% Earned 0.4% legal fees Subtotal Occupancy $620,377

Alumni gifts Advertising and Promotion $63,710 14% Board/Coalition Travel $12,844 0.5% Foundations Forums/Economic Summit $118,984 Reimburse- ments 16% Dues, Taxes & Insurance $87,592 Rental Training $25,313 Travel $130,460

24% Subtotal Operating $438,903 Investment 19.3% Corporations TOTAL EXPENDITURE $3,699,073

23% Economic summit

24 Statement of Financial Position

As of December 31, 2010 As of December 31, 2010 Liabilities and Net Assets

CURRENT ASSETS CURRENT LIABILITIES Cash and Cash Equivalents $2,435,951 Accounts Payable $64,893

Accounts Receivable $843,011 Accrued Expenses $42,139

Prepaid Expense $32,617 Security Deposits $16,182

Subtotal Current Assets $3,311,579 Subtotal Current Liabilities $123,214

FIXED ASSETS LONG-TERM LIABILITIES

Equipment $441,999 Deferred Compensation $102,981

University Building $3,866,265 Mortgage Payable $746,000

Casa Building $2,474,847 Subtotal Long Term Liabilities $848,981

Less: Accumulated Depreciation - $1,160,715 TOTAL LIABILITIES $972,195

Subtotal Fixed Assets $5,622,396 NET ASSETS Property and Equipment OTHER ASSETS $4,723,758

Investments $9,216,909 Board Designated for Academy Endowment $12,454,931

Subtotal Other Assets $9,216,909 Total Net Assets $17,178,689

TOTAL ASSETS $18,150,884 TOTAL LIABILITIES AND NET ASSETS $18,150,884

25 The Greenlining Team As of January 30, 2011

The Greenlining Staff. Not Pictured: Arcelia Gallardo, Lakara Nolen, Samar Shah, Shaquila Smith, Tunua Thrash, and Christopher Vaeth.

Orson Aguilar Braelan Murray Tunua Thrash Executive Director Communications Director Consultant

Daniel Byrd Lakara Nolen Darnel Toliver Research Director Office Assistant Media Associate

Stephanie Chen Claudia Paredes Corne Jorge Torres, Jr. Senior Legal Counsel Academy Manager IT & Website Administrator

Arcelia Gallardo Hector Javier Preciado Danielle Trimiew Casa Director Chief Operating Officer Academy Director

Enrique Gallardo Michelle Romero Christopher Vaeth Legal Counsel Academy Fellow Legislative Director

Michael Gallin Carla Saporta Preeti Vissa Academy Fellow Health Policy Program Manager Community Reinvestment Director Virginia Hill Samar Shah Office Manager Research Associate Ryan Young Academy Fellow Samuel Kang Shaquila Smith General Counsel Academy Assistant

Janine Macbeth C.C. Song Development Manager Academy Fellow

Rosa Maria Martinez Florentino Soria Health Policy Program Manager Research Associate

Bruce Mirken Jamal Stokley Media Relations Coordinator Research Associate 26 Acknowledgements

Special thanks to the many organizations and stakeholders with whom we partner to create opportunities for underserved communities. Our work would not be possible without them. We also thank the Greenlining Coalition, Board of Directors, the Greenlining Staff, and Academy participants and Alumni.

Authors: Orson Aguilar and the Greenlining Staff Editing team: Orson Aguilar, Dana Goldberg, Bruce Mirken, Braelan Murray, and Carla Saporta Report coordination Design: Janine Macbeth and Dana Goldberg Branding and source design: Lorena Piñon Production: Dana Goldberg Photos: Jorge Torres, Travis Do, Juan Alaniz, Teresa García, and Diana Pei Wu. Printing: Trans Bay Printing, San Francisco

The Greenlining Institute 1918 University Avenue, 2nd Floor Berkeley, CA 94704 greenlining.org facebook.com/greenlining twitter.com/greenlining youtube.com/user/greenlininginstitute

This report was printed by a local minority owned printer.