Your Baking Industry News Source BEYOND BAKING

FEATURED 2019 MIDWEST IT’S NOT A PARTY WBA PARTNER FOODSERVICE EXPO WITHOUT PACZKI • • • • • • • • • Great River Pastry Studio Lineup Paczki Preview Organic Milling & Member Events Party Recap

VOLUME 83 • ISSUE 2 MISSION VISION

WBA supports our members by providing To be the premier partner in the access to education and resources to grow baking industry through business and enhance customer experience. World-class professional relationships, How? Building successful businesses; and - Shared industry knowledge - Dynamic networking opportunities Advocating for bakers of tomorrow. - Strategic partnerships

WBA BOARD OF DIRECTORS President Directors-At-Large Tamara Mugerauer, Tamara’s the Cake Guru Tara Nowak, Sweet Lola’s

Jennifer Bukouricz, Monzu Vice President Ken Heil, Sweet Perfections Bake Shoppe Tony Nieto, Neat-O’s Bake Shoppe Ralf Tschenscher, Lesaffre Corporation Treasurer Joey Carioti, Cranky Al’s Dawn Ebert, Simple Simon Bakery Shane Griesbach, Breadsmith of Appleton Samantha Kristiansen, Cook Specialty Co. Inc. Board Trustee Rachel Searl, SURG Restaurant Group Bob Hiller, Rollin Pin Bakery Doug Manderfield, Manderfield’s Home Bakery WBA STAFF Jessica Hoover

Wisconsin Bakers Association P.O. Box 658 Muskego, WI 53150

(414) 258-5552 [email protected] www.wibakers.com OR & FLA WE’VE GOT COL VOR COVERED!

® DecoCrèmes Buttercrème Icings

2200 Lunt Avenue, Elk Grove Village, IL 60007 Call 847.437.2400, x259 www.lawrencefoods.com Great River Organic Milling

You may have noticed a new ad this year on scale needs. Located near the upper Mis- the Baking Buzz and Beyond Baking. WBA sissippi River, GROM provides quality stone would like to warmly welcome Great River ground organic baking ingredients to bakers Organic Milling (GROM) not only as a new ad- throughout the country. vertiser but also a partner member. GROM started operations in 1975 as Little In this month’s issue of Beyond Baking, you Bear Trading and developed one of the first can learn more about GROM and all that they organic corn chips in the industry “Bearitos.” offer. The ownership and name changed in 1992. Rick and Michelle Halverson purchased GROM Great River Organic Milling (GROM) is a small in 2004 and are excited to celebrate 15 years family owned and operated business that in proud production as of March 2019. They provides quality organic baking ingredients at currently have a team of 15. an affordable price for small scale and large

4 This stone milling operation is actually located in the heart of what is called the Hiawatha River Valley. The tall standing blue heron, a bird common to the beautiful River Valley, is the inspiration for GROM’s logo. GROM’s stone milling operation is one of just a few left in operation in the . The red granite stones are found in North Carolina, through this production process their organic flour retains all the nutrients found in the whole grains used. At the core of GROM, they provide quality organic grains, flour, flour blends, hot cereals and pancake mixes.

Whether you’re a gourmet cupcake baker looking for a high protein organic all-purpose white flour or an artisan baker looking to bake a hearty multi-grain loaf, GROM can provide a few bags of product to a bakery or truckloads of flour in 2,000 pound super-sacks. They have a variety of distribution options from direct pallet shipments, truckloads, as well as the convenience of Amazon.com for the cus- tomer looking for just a bag or two. They also distribute products through Valley Bakers.

GROM’s relationship with WBA is new, how- ever, they have always tried to support local businesses whether that’s buying grains from local farms or supplying products to Wisconsin and retail operations. GROM is looking forward to growing relation- ships with the Wisconsin baking community and supporting WBA. Members can reach out to GROM either online through the web site at www.greatrivermilling.com or call GROM directly at 608-687-9580. Contact GROM at [email protected] and they will do the best to serve your unique baking needs. BB

5 bakers_ad_spread2.indd 2 Hands-On Demos Ralf Tschenscher, LesaffreYeast Corporation “Discover Old WorldEuropeanBread Flavors”– 12:30-1:15 pm Cakes” –RachelSearl,SURG RestaurantGroup “Swiss MeringueButtercream &MiniRuffle 11:00-11:45 am Wednesday, March13th Tom Wiegel,BakeMark “Versatility inBaking”–TinaKettlesonand 2:30-3:15 pm AreaTechnicalCollege “Decorating TipsandTricks”–CherylMiranda, 1:30-2:15 pm Cook SpecialtyCompany,Inc. Marvelous Molds”–SamanthaKristiansen, “Glitter andLusterwithGumPasteFlowers 12:30-1:15 pm “Fun withBrownies!”–JillBackhus,LawrenceFoods 11:30 am-12:15pm McClure, FoxValleyTechnicalCollege “Royal Icing-PipingandPainting”–ChefJen 10:30-11:15 am Tuesday, March12th “Fun withFudge!”–JillBackhus,LawrenceFoods 2:30-3:15 pm Steinhiser, FoxValleyTechnicalCollege “LayersofFlavorOSA-Fillings”–ChefJulia 11:30 am-12:15pm Monday, March11th Pastry Studio It’sabout… all GettingHere

2019 MILWAUKEE March 11-13

In partnershipwith: 2/14/19 11:15AM

Education Competition ✱ NEW! Extreme Birthday Cake Challenge ✱ Wisconsin’s Ultimate Donut Duel ✱ Baker’s Best Kringle Contest ✱ Extreme Wedding Cake Challenge In partnership with: ✱ Creative Cake Decorating Competition ✱ Best of the Midwest Pie Contest ✱ NEW! Wisconsin’s Top Cupcake ✱ NEW! Decorated Cut-Out Cookie Contest SignWinners up to competeannounced at wibakers.comon Monday night! by March 1st

Competition NEW! Clash of the Cake Artists: Live competition on Monday and Tuesday. Winning team advances to compete in Las Vegas!

Monday, March 11 3:45-4:45 pm The Price is Right: How to Count Costs and Set Prices Lacey Reichwald, Co-owner and Operations Manager, The SweetSpot • Cost of doing business—food, labor and overhead expenses • Effects of product pricing, ensuring your costs are covered Education • Identifying what might not be “worth it” to maintain

Experience 24+ seminars and a busy exhibit hall with the latest ideas and products to test Register to attend at EverythingFoodservice.org

bakers_ad_spread2.indd 3 2/14/19 11:15 AM Specifically For WBA Members at Expo

WBA MEMBER-SPECIFIC EVENTS with industry peers at this celebratory after- hours event. Stick around for an evening of appetizers and awards. This is your The Price is Right: How to Count Costs opportunity to network with other WBA Mem- and Set Prices bers and bakery owners. Enjoy hors d’oeuvres while WBA announces the 2019 Bakery Op- When: Mon., Mar. 11, 2019; 3:45 – 4:45 p.m. eration of the Year, scholarship Where: Wisconsin Center, Room 202 C recipients, as well as our newest inductees into the Baker’s Hall of Fame! Creating a profitable menu is both an art and a science. In this session on Monday, March Tickets can be purchased through the WBA 11th from 3:45-4:45 pm at the Midwest office! Call (414) 258-5552. We have had Foodservice Expo, you will learn how to a lot of fun the last couple of years at this calculate food costs, labor costs, and event! overhead relative to every ingredient and finished product in your bakery from Lacey WBA Member Benefits - Health Insurance Reichwald, Co-owner and Operations Manager Q&A of The SweetSpot Bakehouse. You’ll also learn how to use your intuition and marketing When: Tues., Mar. 12, 2019; 10:30 - 11:30 a.m. efforts to decide when it’s time to raise prices, Where: Wisconsin Center, Room 102 B reduce costs, or change your menu.

Learn more about WBA’s group health You’ll get valuable guidance on: insurance and find out if it’s the right option • Food costs, labor costs, and overhead ex- for you and your small business. Benefits penses and the cost of doing business advisor, Scott Madura, will be on-site to • Pricing your products accordingly, ensuring answer your questions! If you can’t make it your costs are covered to this Q&A, Scott will be available for a few • Identifying any items you produce that hours after the session at the WBA Booth to aren’t’ “worth it” to maintain meet face-to-face with our members. You can also contact Scott anytime by calling 312- Awards & Appetizers Networking 217-2181 or email [email protected]. Evening

After Hours Event at Camp Bar sponsored When: Monday, March 11, 2019; 4 – 8 p.m. by Lesaffre Yeast Where: Wisconsin Center, Ballroom D

When: Tuesday, March 12, 2019; 4:30 p.m. – The action doesn’t stop on the show floor! 7:00 p.m. Monday night will be the WBA’s premier Where: Camp Bar in the Third Ward member event of the year! Enjoy and unwind 8 WBA Members are invited to attend an exclu- This year’s tour includes stops at: sive members-only After Hours social net- • Confectionately Yours by GGG working night at Camp Bar in the Third Ward • MOR Bakery on Tuesday, March 12th sponsored by Lesaf- • Stone Creek Coffee fre Yeast. Meet other members, have some • Grebe’s Bakery fun, and enjoy a slice of a local, favorite pizza compliments of Cranky Al’s! To RSVP please email [email protected] if you’d like to attend. Space is limited. To RSVP please email [email protected] Transportation is not provided. if you’d like to attend. Did you know that WBA Members can register Morning Bakery Tour sponsored by to attend the Midwest Foodservice Expo for Acuity Insurance FREE? Just send an email to jessica@wibak- ers.com to find out what the WBA Member When: Wednesday, March 13, 2019; 7:30 registration code is for 2019! a.m. – 10:30 a.m. Check out the Midwest Foodservice Expo WBA Members are invited to join us on a website at www.everythingfoodservice.org morning tour of bakeries in the Milwaukee for a complete schedule of events happening area on Wednesday, March 13th! throughout the three days. We look forward to seeing you at Expo! BB

Foodservice Ingredients General Mills

Foodservice Ingredients General Mills Greg Wagner ~ Account Executive [email protected] I Mobile: 612-940-7596 A BETTER WAY to control group health benefit costs

LOWER PREMIUM COSTS WHILE IMPROVING EMPLOYEE HEALTH

WHY IS LIFESTYLE HEALTH’S WISCONSIN BAKERS ASSOCIATION PROGRAM SO UNIQUE? now provides a strategic group health insurance + solution designed to help employers strategically • Level-funded group medical plans manage healthcare costs while still providing underwritten by “A” rated carriers employees great benefits! Affordable group health • Premium savings averaging 5-15% benefits represent one of the top challenges for Association members and we have a solution that • Up to a $500 deductible credit available can help you! to all wellness participants • Integrated cash rewards and incentives for lifestyle improvement • 24/7/365 telemedicine access • Innovative prescription, outpatient lab, and diabetic supply coverage included • Proactive cost-containment measures integrated into every plan design

QUESTIONS? To learn more about lifestyle health plans contact Scott Madura at (312) 217-2181 or email [email protected]

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WBA’s first Paczki Preview Party at the Polish Center of Wisconsin was a success!

Wisconsin Bakers Association hosted the first tional lemon-filled paczki. Congratulations! Paczki Preview Party at the Polish Center of Wisconsin on Sunday, February 24, 2019. A raffle was also held at the event to benefit both the WBA and the Polish Center’s In celebration of Paczki Day (Fat Tuesday) Foundations. Raffle items were generously which falls on March 5, 2019 this year, the donated by WBA members and the Polish Paczki Preview Party offered the early Center of Wisconsin. opportunity for paczki lovers to taste some delicious samples from each of the following Attendees raved about the first Paczki WBA member bakeries: Cranky Al’s, Grebe’s Preview Party online. “If tickets for next year Bakery, Le Rêve Patisserie and Café, were available, I’d be buying them already,” Neat-O’s Bake Shoppe, and Sweet wrote Joe Parajecki who was first in line that Perfections Bake Shoppe. They also had the morning. opportunity to vote for their favorite! Sponsored by the Polish Center of Wisconsin Cranky Al’s took home the Best Paczki and Dawn Foods, this event not only show- trophy with the most votes for their tradi- cased some of the best paczki but also

12 featured live accordion music by local musician, Jimmy Locke, special guest appearances by Little Miss Polish Fest, and more.

Special thanks to all five WBA Member bakeries - Grebe’s Bakery, Sweet Perfections Bake Shoppe, Cranky Al’s, Le Reve Patisserie & Cafe, and Neato’s Bake Shoppe, our incredible volunteers, Jimmy Locke, our accordionist, all of the Little Miss Polish Fest girls, the amazing team at the Polish Center Every day, it’s our promise that customers and of Wisconsin, Sean Schult, our photographer, families around the world can count on us to Dawn Foods for our tote bags, and Prairie make life’s moments memorable. Dawn Foods Farms for providing the milk! is a family company that has been creating high-quality bakery ingredients and products for nearly 100 years. View more photos here BB Visit us at prairiefarms.com How clean is your ?

INTRODUCING

BREAD IMPROVER

a TRULY SUPERIOR DEACTIVATED YEAST • Highest reducing power on the market • Imparts minimal yeast flavor • Consistent performance by BioChecked™

Request trial samples YEAST COMPANY at 1-800-770-2714 or visit lesaffreyeast.com YEAST & INGREDIENTS BEYOND BAKING Copyright © 2019 Wisconsin Bakers Association, Inc. All rights reserved. Duplications prohibited in whole or part in any medium without prior consent from the publisher/editor.

Wisconsin Bakers Association P.O. Box 658 • Muskego, WI 53150