Tourism Diversity
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SPRING/SUMMER 2019 | VOL 5.2 peelPROGRESSIVE | PROSPEROUS | DYNAMIC Innovation in food & agriculture Marradong Country Tourism on the tourism radar diversity: driving economic input and job creation for the region In this issue CHAIR’S WELCOME 1 Peel Development Commission Board Ms Paddi Creevey OAM Chair Cr Michelle Rich CEO’S MANAGEMENT REPORT 2 Mr Alan Cransberg Deputy Chair Mrs Michelle Sidebottom Mayor Rhys Williams Prof Andrew Taggart MICROGRID TO POWER JOBS GROWTH IN THE PEEL 3 FUTURE FOOD SYSTEMS CRC 4 Peel Development Commission Staff AGRI-INNOVATION PRECINCT 8 Andrew Ward Wendy Muir Chief Executive Officer Principal Officer Economic and TRAIL DEVELOPMENT IN THE PEEL 10 E [email protected] Regional Development E [email protected] 2019 PEEL LABOUR MARKET REVIEW SNAPSHOT 16 Kathleen Butler Customer Service Officer Adrian Parker REGION IN FOCUS: SHIRE OF WAROONA 20 E [email protected] Director Economic and Regional Development MARRADONG COUNTRY TOURISM INITIATIVE 28 Janine Hatch E [email protected] Principal Officer, Economic and PRODUCER IN FOCUS: HALLS FAMILY DAIRY 34 Regional Development Larissa Stacy E [email protected] Finance and Administration Officer E [email protected] EQUESTRIAN DIVERSITY IN THE PEEL 38 Simone Hutton Grants and Projects Officer Kristie Tonkin E [email protected] Principal Officer Industry, Skills and Regional Capability Therese Ejsak E [email protected] Local Content Advisor E [email protected] Kylie Wilson Executive Officer to CEO & Chair Andrea Kelly E [email protected] Peel Development Commission Corporate Communications 45 Mandurah Terrace (PO Box 543) Co-ordinator Mandurah Western Australia 6210 E [email protected] Phone: (08) 9535 4140 Fax: (08) 9535 2119 Publisher Cover: Riverside Heartwalk, Lake Email: [email protected] Goegrup. Image: Courtesy of Peel Development Commission Visit Mandurah and Russell Ord www.peel.wa.gov.au Photography www.facebook.com/ Editor peeldevelopmentcommission Melissa Worthington Cork and Cheese marketing + public relations www.linkedin.com/company/peel- development-commission Graphic Designer Josephine Eynaud Redtail Graphic Design Disclaimer The Western Australian Government is committed to quality services to its customers and makes every attempt to ensure accuracy, currency and Advertising reliability of the data contained in these documents. However, changes Like to advertise in the next edition of Peel Magazine? in circumstances after the time of publication may affect the quality of this information. Confirmation of the information may be sought from Please contact Andrea Kelly for further information originating bodies or departments providing the information. E [email protected] Peel Development Commission is a statutory authority established in 1993 by the Western Australian State Government under the Regional Development Commissions Act 1993. The Commission is one of nine regional development commissions across the State, each established and operating under the same legislation. PEEL | Spring/Summer 2019 PEEL Development Commission PROGRESSIVE | PROSPEROUS | DYNAMIC WELCOME Chair’s Welcome Tourism is such a great opportunity in the Peel not only in terms of economic input and the creation of jobs, but in terms of being able to express who we are as a region and develop ways to share that by attracting local, national and international visitors to experience what we have to offer. We’re so blessed in Peel to have Sarah Way from Ways to Nature is also with some terrific projects and such a diverse and beautiful natural contributing to the awareness and collaborations between Shires. environment, which puts us in a appreciation of our local environment Investment in tourism and trails terrific position to develop our nature- with guided walking tours through the infrastructure mean we can further based tourism offerings. Creery Wetlands, Samphire Cove and build on the region’s unique natural Len Howard Conservation Park. She is assets and grow Peel’s reputation The beautiful Peel-Harvey estuary and a wealth of knowledge on the birdlife as a national and international wetlands are a natural wonder unique of these wetlands and has partnered trails destination. to our region, so preservation and with Mandurah Cruises to offer more conservation are paramount not only Peel’s equine industry is also a vibrant ways to experience this wonderful part in a local sense, but for the role this contributor to our local communities of our region. ecosystem plays in a world heritage and in attracting visitors to the region. context. Education and firsthand The Waroona Agricultural World-class events like the Alcoa experience are two of the best ways to International Horse Trials really puts create a sense of pride and ownership Show is an iconic annual us on the map and helps to develop about our local environment and event and one that gets Peel as the premier equine region in what better way to achieve this than bigger and better with each Western Australia. The wide array of through eco-tourism. year attracting agriculture events throughout the calendar year represents the region’s many equine The Weekend Wetland Festival hosted and tourism visitors in droves. organisations, clubs and interest by the Peel-Harvey Catchment Council groups and contributes significantly to (PHCC) is a wonderful event that This year was no exception and I was the prosperity of Peel. coincides with World Migratory Bird particularly thrilled to meet the South Day and highlights the significance West’s Rural Ambassador, Mackenzie I hope you enjoy the stories in this of the Peel-Yalgorup Wetlands for Walmsley. She is a true inspiration edition and that they inspire you to migratory bird populations in their in her passion for educating young explore and rediscover some of the annual journey from Alaska to Australia. people on the importance of wonders that are available right here The festival features lots of fun and agriculture and farming, particularly in in our own backyard. incredibly interesting activities over relation to food production. Paddi Creevey OAM a weekend that both celebrates and Trails development in the Peel is educates on our wonderful wetlands. certainly exciting at the moment Chair, Peel Development Commission Spring/Summer 2019 | PEEL 1 PEEL Development Commission MANAGEMENT REPORT CEO’s Management Report These are exciting times to get a feel for our region’s unique opportunities, building a brand flavour in agriculture enterprises around that uniqueness. for agriculture and food and tourism experiences, and how Of course, the Shire of Murray’s Agri- our agriculture and food industries innovation, especially Innovation Precinct within the Peel provide product and input to our Business Park will be a major enabler for the Peel region. The tourism offerings. in agri-business in the Peel. rapid increase in world The new Marradong Country trails food demand, plus the are a great example of highlighting The Agri-Innovation growing demand for some of the region’s natural assets Precinct is set to become and unique experiences, coupled an agri-business ecosystem food provenance, is with our proximity to Perth, as an exciting destination. Featuring supporting business growth, creating growth and wine, wheat and wool, natural university led research and new opportunities in landscapes and rural reflections, the development and access to the sector. Marradong Trails show off both Peel’s new domestic and export agriculture and food innovation, and markets. The region’s unique peri-urban tourism personality. location and proximity to existing The Peel Wine Association Expressions of interest export infrastructure, puts us in a is another example of received by the Shire strong position to take advantage that unique overlap, as of Murray have of existing and emerging market The Agri- demonstrated a high is Hall’s Family Dairy Innovation opportunities and indeed to where the hallmark level of interest and becoming a regional hub for of innovation is the Precinct support from the innovation in food and agriculture. extension of traditional supporting business business community growth. and we look forward to Achieving the vision for Peel as a methods by applying continued achievements progressive, prosperous and dynamic new approaches, new and milestones as we region with a culture of care is ideas and new technologies develop this unique hub with underpinned by five themes that to achieve better and more all the benefits to the region. represent opportunity inherent to sustainable outcomes. Peel’s unique regional characteristics. The Future Food Systems CRC The spring/summer edition of the Agriculture and food innovation, epitomises this way of thinking by magazine captures a few of the and tourism excellence are two of looking at food as a whole system fantastic examples of agriculture those pillars. While they may seem where research, collaboration and and food innovation and tourism quite separate, the overlap of the investment can sustainably deliver excellence that our region is pillars is where we find some of Peel’s world-best quality to premium becoming known for — enjoy. unique opportunities. markets. Developing regional food Andrew Ward hubs helps harness a region’s You only have to look to some of the Chief Executive Officer characteristic strengths and inherent stories in this edition of Peel Magazine Peel Development Commission 2 PEEL | Spring/Summer 2019